Marketing designer demographics and statistics in the US
Marketing designer demographics research summary. Zippia estimates marketing designer demographics and statistics in the United States by using a database of 30 million profiles. Our marketing designer estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing designers after extensive research and analysis:
- There are over 110,146 marketing designers currently employed in the United States.
- 53.0% of all marketing designers are women, while 47.0% are men.
- The average marketing designer age is 38 years old.
- The most common ethnicity of marketing designers is White (70.2%), followed by Hispanic or Latino (10.6%), Asian (10.4%) and Unknown (5.0%).
- Marketing designers are most in-demand in New York, NY.
- The finance industry is the highest-paying for marketing designers.
- 13% of all marketing designers are LGBT.
On this page
Marketing designer demographics by:
Marketing designer gender statistics
53.0% of marketing designers are women and 47.0% of marketing designers are men.
- Female, 53.0%
- Male, 47.0%
Marketing designer gender ratio
| Gender | Percentages |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
Marketing designer gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$57,620
Female income
$54,219
Marketing designer gender ratio over time
This data breaks down the percentage of men and women in marketing designer positions over time. Currently, 53.0% of marketing designers are female.
Marketing designer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 49.45% | 50.55% |
| 2011 | 49.70% | 50.30% |
| 2012 | 48.89% | 51.11% |
| 2013 | 51.35% | 48.65% |
| 2014 | 49.15% | 50.85% |
| 2015 | 49.90% | 50.10% |
| 2016 | 48.78% | 51.22% |
| 2017 | 47.81% | 52.19% |
| 2018 | 50.03% | 49.97% |
| 2019 | 46.83% | 53.17% |
| 2020 | 46.89% | 53.11% |
| 2021 | 47.02% | 52.98% |
Marketing designer related jobs gender ratio
We compared marketing designers with similar job titles to see how gender ratios vary. As you can see, exhibit builder and senior industrial designer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Decorating Consultant | 9% | 91% |
| Floral Designer | 11% | 89% |
| Floral Manager | 11% | 89% |
| Marketing Designer | 47% | 53% |
| Craftsman | 88% | 12% |
| Senior Industrial Designer | 91% | 9% |
| Exhibit Builder | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing designer demographics by race
The most common ethnicity among marketing designers is White, which makes up 70.2% of all marketing designers. Comparatively, 10.6% of marketing designers are Hispanic or Latino and 10.4% of marketing designers are Asian.
- White, 70.2%
- Hispanic or Latino, 10.6%
- Asian, 10.4%
- Unknown, 5.0%
- Black or African American, 3.4%
- American Indian and Alaska Native, 0.4%
Marketing designer race
| Marketing designer race | Percentages |
|---|---|
| White | 70.2% |
| Hispanic or Latino | 10.6% |
| Asian | 10.4% |
| Unknown | 5.0% |
| Black or African American | 3.4% |
| American Indian and Alaska Native | 0.4% |
Marketing designer race and ethnicity over time
See how marketing designer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing designer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 80.32% | 3.37% | 6.45% | 8.15% |
| 2011 | 79.15% | 3.38% | 7.00% | 8.33% |
| 2012 | 78.60% | 3.42% | 6.69% | 9.26% |
| 2013 | 79.01% | 3.39% | 7.37% | 8.05% |
| 2014 | 78.43% | 3.15% | 7.37% | 8.85% |
| 2015 | 77.58% | 3.31% | 7.11% | 9.89% |
| 2016 | 77.09% | 3.54% | 7.72% | 9.34% |
| 2017 | 77.04% | 3.17% | 8.01% | 9.29% |
| 2018 | 74.98% | 3.33% | 8.26% | 10.34% |
| 2019 | 76.12% | 3.50% | 7.60% | 10.19% |
| 2020 | 74.32% | 3.04% | 7.13% | 10.91% |
| 2021 | 70.17% | 3.42% | 10.42% | 10.63% |
Marketing designer wage gap by race
According to our data, asian marketing designers have the highest average salary compared to other ethnicities. White marketing designers have the lowest average salary at $54,895.
| Ethnicity | Salary |
|---|---|
| Unknown | $59,875 |
| White | $54,895 |
| Black or African American | $55,080 |
| Asian | $62,659 |
| Hispanic or Latino | $55,988 |
Average marketing designer age
See how the average age of marketing designers varies based on ethnicity and gender.
Male
Female
Marketing designer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 40 | 33 |
| White | 40 | 35 |
| Black or African American | 38 | 34 |
| Asian | 36 | 33 |
| Hispanic or Latino | 36 | 31 |
Marketing designer age breakdown
The average age of marketing designers is 40+ years years old, representing 42% of the marketing designer population.
Marketing designer age breakdown
| Marketing Designer Years | Percentages |
|---|---|
| 40+ years | 42% |
| 30-40 years | 35% |
| 20-30 years | 24% |
Marketing designer educational attainment
The most common degree for marketing designers is bachelor's degree, with 76% of marketing designers earning that degree. The second and third most common degree levels are associate degree degree at 14% and associate degree degree at 6%.
- Bachelor's, 76%
- Associate, 14%
- Master's, 6%
- High School Diploma, 2%
- Other Degrees, 2%
Marketing designers by degree level
| Marketing designer degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Associate | 14% |
| Master's | 6% |
| High School Diploma | 2% |
| Other Degrees | 2% |
Marketing designer jobs you might like
Marketing designer wage gap by degree level
According to the data, marketing designers with a Master's degree earn more than those without, at $70,623 annually. With a Bachelor's degree, marketing designers earn a median annual income of $63,183 compared to $55,054 for marketing designers with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $70,623 |
| Bachelor's Degree | $63,183 |
| Some College/ Associate Degree | $55,054 |
Marketing designer employment statistics
Most marketing designers work for a private in the media industry.
Company size where marketing designers work
Below, you can see the size of companies where marketing designers work.
Marketing designer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 20% |
| 100 - 500 employees | 28% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 20% |
| > 10,000 employees | 15% |
Marketing designer jobs by company type
Employees with the marketing designer job title have their preferences when it comes to working for a company. For instance, most marketing designers prefer to work at private companies over public companies.
Marketing designer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 11% |
| Public | 20% |
| Private | 68% |
| Government | 1% |
Marketing designer jobs by industry
The most common industries for marketing designers are media, professional and technology.
Marketing designer industry statistics
| Industry | Percentages |
|---|---|
| Media | 17% |
| Professional | 10% |
| Technology | 10% |
| Manufacturing | 9% |
| Education | 9% |
| Hospitality | 7% |
| Fortune 500 | 7% |
| Start-up | 6% |
| Retail | 5% |
| Health Care | 4% |
| Internet | 3% |
| Finance | 3% |
| Insurance | 2% |
| Transportation | 1% |
| Government | 1% |
| Construction | 1% |
| Telecommunication | 1% |
| Energy | 1% |
| Real Estate | 1% |
Marketing designer turnover and employment statistics
Marketing designer unemployment rate over time
The unemployment rate for marketing designers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing designer unemployment rate by year
| Year | Marketing designer unemployment rate |
|---|---|
| 2010 | 9.84% |
| 2011 | 7.82% |
| 2012 | 7.12% |
| 2013 | 5.32% |
| 2014 | 4.78% |
| 2015 | 4.60% |
| 2016 | 4.15% |
| 2017 | 3.61% |
| 2018 | 3.55% |
| 2019 | 3.78% |
| 2020 | 6.80% |
| 2021 | 7.79% |
Average marketing designer tenure
The average marketing designer stays at their job for 1-2 years, based on the 1,802 marketing designers resumes in Zippia's database.
Marketing designer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 21% |
| 1-2 years | 31% |
| 3-4 years | 13% |
| 5-7 years | 16% |
| 8-10 years | 7% |
| 11+ years | 12% |
Marketing designer LGBT ratio compared to similar jobs
Review the percent of marketing designers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Art Restorer | 11.32% | 2,725 |
| Exhibition Designer | 12.35% | 45,425 |
| Marketing Designer | 13.05% | - |
| Floral Designer | 14.26% | 47,504 |
| Window Decorator | 16.91% | 7,192 |
| Fashion Design Internship | 17.98% | 91,499 |
| Interior Design Director | 22.51% | 43,103 |
Similar marketing designer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Art Restorer | 11.32% | 2,725 |
| Exhibition Designer | 12.35% | 45,425 |
| Floral Designer | 14.26% | 47,504 |
| Window Decorator | 16.91% | 7,192 |
| Fashion Design Internship | 17.98% | 91,499 |
| Interior Design Director | 22.51% | 43,103 |
Foreign languages spoken by marketing designers
The most common foreign language among marketing designers is Spanish at 47.4%. The second-most popular foreign language spoken is French at 11.5% and Chinese is the third-most popular at 10.3%.
- Spanish, 47.4%
- French, 11.5%
- Chinese, 10.3%
- Mandarin, 9.0%
- German, 3.8%
- Other, 18.0%
Marketing designer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 47.4% |
| French | 11.5% |
| Chinese | 10.3% |
| Mandarin | 9.0% |
| German | 3.8% |
| Other | 18.0% |
