Marketing designer job description

Looking for a full-time, digital-focused Growth Designer to join our new and expanding “ User Growth & Adoption” team in San Mateo, California.

Candidates should have strong design experience and skills, an interest in Growth marketing, a passion for creative testing, and more generally an appreciation for the aesthetic.

This position reports to our Head of Design and will work closely with our product growth team, so this individual must be comfortable both taking direction and contributing to rigorous design discussions with multiple collaborators. He/She should be able to work within established brand guidelines, while also helping us to refine and advance our brand expression across various media.
What you’ ll be doing


Design and prototyping for a partner brand’ s growth channels — from ongoing improvements to designing new digital experiences from scratch. Design campaign creative for digital marketing (online ads, landing pages, emails, web graphics, etc.) Drive results: As a Growth Marketing Designer, you will work closely with user growth team and cross-functional leadership to drive scalable & sustainable user growth across key products and to meet/exceed acquisition, engagement, and retention goals Be nimble. You will be working to model problems with customer journey maps, while simultaneously designing and iterating against those needs and behaviors. Velocity and iteration are core to your being. Approach problems holistically. Be an influential design stakeholder, helping your cross-functional peers define strategy, requirements, and experiments to optimize multiple touch points in the customer journey Collaborate with product designers to share time and resources between various concurrent projects Drive designs from concept to launch. In addition to design skills, you also have some development know-how to help you implement your designs. You are confident steering a project from the earliest ideation phases all the way through final delivery. Uncover opportunities to decrease friction and enable new pathways by talking to and listening to users about their frustrations and goals.



What you’ ll need


The ability to give and receive constructive feedback. You gather feedback judiciously but know when to adjust your designs and when to follow your initial vision. Capable of balancing a growth hacking mindset, ambiguity, and design quality standards Ability to manage your time and deadlines, as well as being comfortable designing in an iterative way to learn and adapt. Ability to work quickly, independently and pragmatically; can handle multiple design projects concurrently while shifting priorities as required to meet deadlines A constant commitment to stay up-to-date with the latest industry news and developments. Bachelor’ s Degree in Graphic Design or related field 3+ years designing user-facing digital experiences across multiple platforms such as responsive web, iOS and Android as well as a wide range of screen sizes Strength in visual design with an ability to prototype designs in lo-fidelity and hi-fidelity as required Excellent skills of digital prototyping and animation Portfolio of sample projects highlighting design for web-based applications, mobile applications and consumer-facing websites and/or applications.



What would be good to have


Able to define and execute A/B tests and multivariate experiment designs, flowcharts, prototypes, UI mockups, technical specs, and production assets. Hands-on skills in HTML, CSS, and front-end JavaScript (e.g. jQuery) Keen understanding of the ever-changing landscape of performance marketing assets (Facebook, Instagram, Google, Snap, etc) and channel communications (Email, rich media mobile push notifications, in-app notifications) Understanding of acquisition & conversion, metrics-driven design, and internationalization

Centrifuge is a fast growing DeFi project with the big mission to bring real-world finance and DeFi together, unlocking economic opportunity for all. We are looking for an enthusiastic digital brand marketing and content designer to join our growing team. We are looking for someone who is excited about web3 and wants to explain it to our audience in an engaging and clear way through animations, videos, infographics, graphic designs and charts. Crypto is obscure to those not familiar with it - your role is to make our projects understandable, tangible and engaging for the community.

ResponsibilitiesDevelop & codify the Centrifuge brand identity through design principles, illustration style, color guidance, typography, etc Develop illustrations of concepts, graphics (static and animated), and layouts for all front-facing collateral such as blogs, tweets, community events, investor decks, presenter decks, and more Work closely with the product team to develop compelling and simple visual graphics (infographics) explaining our technology and infrastructure Understand our target audiences and deliver content that resonates with them Visualize complex data in simple yet meaningful ways. Examples include TVL comparisons, Pool Stats, Protocol Health, etc Create fun explainer vector illustrations, infographics, motion graphics to educate internal and external audiences Develop video content - from short-form educational videos to product explainers and brand-led pieces

Skills we're looking for Ability to work with a fast changing environment Iterative worker, with a get stuff done mindset Open to feedback with a strong collaborative mindset Ability to create compelling visuals while upholding the aesthetic and story of the brand Proven track record of visually explaining complex matters in a simple way Strong communication and conceptual thinking skills Portfolio with previous video experience is a big plus

Experience with Brand identity work and visual design systems Extensive experience in Figma, Adobe Illustrator/in Design, or similar vector design tools Motion design experience with Adobe After Effects / Premiere ProVideo editing experience is not a requirement but a plus Web3 + Crypto experience is also a big plus

What we OfferBe an integral part of building the infrastructure for the digital economies of the future Fully remote self-managed working environment* Competitive compensation package Team retreats Collaborative and feedback-driven culture Opportunity to grow: the sky's the limit if you're hungry to succeed Access to team and career coaching
About Centrifuge
We are an early-stage blockchain project and are the first protocol to bring real-world assets on-chain to DeFi. Our mission is to create economic opportunity for all by connecting people to borrow and lend money transparently and cost-effectively; free of intermediaries and the inefficiencies of traditional finance. Our core app - tinlake.centrifuge.io- currently finances over $90m to small businesses, with major features in the coming months to exponentially expand our growth. Our team is a fully remote, self-managed organization of 40+ that gives you plenty of space to experiment and fit into the roles that excite you the most. We value diversity, which is reflected in our team. There is no preferred work location, but you will be working primarily with Berlin / PDT time zones. To nurture and deepen our connection, we host regular, off-site team retreats around the world. Compensation is blockchain competitive + based on experience.

*At Centrifuge, we believe self-managed organizations are the future of work so we are experimenting with better ways to work together, without traditional management structures. We are a fully distributed global team in 5 time zones and are committed to transparency, autonomy and freedom in the workplace.

Who We Are
Summer's mission is to help the 46 million Americans burdened by student debt save money through smart, algorithm-based recommendations. Summer combines policy expertise and innovative technology to serve student loan borrowers across the country. Our founding team draws on years of experience in public policy, law, consumer finance, and engineering to tackle one of the greatest challenges of our generation.We are a Certified B Corporation® as part of our commitment to helping all borrowers improve their financial health through better repayment strategies. We recently raised our Series A and are backed by a team of world-class investors, including General Catalyst, NextView, Greycroft, Foundation Capital, Story Ventures, QED Investors, and Flourish Ventures.

Your Role

Summer is looking for a Senior Marketing and Brand Designer to advance its growing brand and own the creation of marketing assets from inception to launch across all channels. As a senior designer, you have experience working with autonomy and producing exceptional design work at brand-driven organizations with multiple stakeholders. You will have the opportunity to see your work in action across our entire business model, from helping generate new business to engaging individual users after they join Summer.

As a designer at Summer, you will:

• Develop, update and maintain our brand identity and guidelines as needed.
• Create best-in-class marketing collateral that engages our customer prospects and users at different points of their respective journeys, including landing pages, sales collateral, paid advertising artwork, photography selection and more.
• Work collaboratively with marketing, operations, HR and other stakeholders to gather information, understand goals and apply the most impactful design approaches.
• Take ownership of each project from the initial stages through to completion.
• Work proactively with marketing as a thought leader to improve collateral and present recommendations.

Preferred Qualifications

• A strong portfolio that demonstrates experience with digital marketing campaigns, brand identity and graphic design principles.
• 4+ years of experience and a deep understanding of all stages of the design process with a focus on brand and graphic design skills.
• Deep understanding of HTML and CSS (Webflow experience is a major plus).
• Ability to adapt, switch gears and thrive in a fast-paced environment with autonomy.
• Excellent organizational skills and ability to prioritize and meet deadlines.
• A collaborative approach with strong communication and interpersonal skills, especially when translating commercial needs to design outputs.
• Academic background in graphic design or a related field is preferred.
• Experience using collaborative tools such as Figma.
• Experience working at a rapidly-scaling software company is preferred (fintech experience is a major plus).

Experience partnering with product teams is a plus. Learn more about our product design needs here.

Values + Benefits


We're proud to be a mission-driven company with an inclusive culture. Our greatest asset is the set of values our team strives to embody every day: empathy, diversity, growth, determination, humility, and fun. Learn more about culture at Summer.

We also offer competitive salaries, significant equity allocations, healthcare coverage, 401(k) plans with an employer match, contribution toward student loan repayment, and flexible vacation/PTO.

Sound interesting? We look forward to hearing from you. Join us to help fix the system!

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Summer provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.