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The differences between marketing designers and graphic designers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a marketing designer and a graphic designer. Additionally, a marketing designer has an average salary of $56,958, which is higher than the $49,450 average annual salary of a graphic designer.
The top three skills for a marketing designer include sketch, graphic design and digital marketing. The most important skills for a graphic designer are adobe creative suite, adobe photoshop, and adobe illustrator.
| Marketing Designer | Graphic Designer | |
| Yearly salary | $56,958 | $49,450 |
| Hourly rate | $27.38 | $23.77 |
| Growth rate | 3% | 3% |
| Number of jobs | 115,910 | 45,625 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 68% |
| Average age | 38 | 38 |
| Years of experience | 12 | 12 |
Marketing Designers are marketing employees who specialize in graphic design. They bring the marketing vision to life by creating the actual publicity material. Marketing Designers may be hired directly by a company as an employee or maybe outsourced. They get the primer on the marketing vision and interpret this by illustrating. They consider the company's brand to ensure that their output would still be in line with the image that the company has been projecting in previous marketing campaigns - unless the company is actually rebranding. Marketing Designers also create design packs and presentation materials to ensure that all of the marketing collateral for that particular piece is on-brand.
Graphic designers are visual communicators who create graphic ideas to deliver a message through art and images which inspire, inform, and motivate consumers with the use of computer software, especially Photoshop, Illustrator, and InDesign or by hand. They have the ability to design stunning illustrations that are easily understood, even without a lot of thinking or based on the demand of their clients. It is very crucial to them as well to be flexible and to stay on top of the design trends. They create websites, posters, packaging, logos, advertising, and marketing materials, depending on the nature of the business.
Marketing designers and graphic designers have different pay scales, as shown below.
| Marketing Designer | Graphic Designer | |
| Average salary | $56,958 | $49,450 |
| Salary range | Between $36,000 And $88,000 | Between $34,000 And $69,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | California | Massachusetts |
| Best paying company | Morgan Stanley | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing designer and a graphic designer in terms of educational background:
| Marketing Designer | Graphic Designer | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 68% |
| Most common major | Graphic Design | Graphic Design |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between marketing designers' and graphic designers' demographics:
| Marketing Designer | Graphic Designer | |
| Average age | 38 | 38 |
| Gender ratio | Male, 47.0% Female, 53.0% | Male, 49.8% Female, 50.2% |
| Race ratio | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 13% | 13% |