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Marketing designer vs production designer

The differences between marketing designers and production designers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a marketing designer and a production designer. Additionally, a marketing designer has an average salary of $56,958, which is higher than the $54,760 average annual salary of a production designer.

The top three skills for a marketing designer include sketch, graphic design and digital marketing. The most important skills for a production designer are sketch, graphic design, and adobe creative suite.

Marketing designer vs production designer overview

Marketing DesignerProduction Designer
Yearly salary$56,958$54,760
Hourly rate$27.38$26.33
Growth rate3%3%
Number of jobs115,91096,682
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 72%
Average age3838
Years of experience1212

What does a marketing designer do?

Marketing Designers are marketing employees who specialize in graphic design. They bring the marketing vision to life by creating the actual publicity material. Marketing Designers may be hired directly by a company as an employee or maybe outsourced. They get the primer on the marketing vision and interpret this by illustrating. They consider the company's brand to ensure that their output would still be in line with the image that the company has been projecting in previous marketing campaigns - unless the company is actually rebranding. Marketing Designers also create design packs and presentation materials to ensure that all of the marketing collateral for that particular piece is on-brand.

What does a production designer do?

A production designer is responsible for monitoring the visual presentation of a media or theatre production, ensuring the set's adherence to the theme, and presenting visual elements according to the production requirements. Production designers research the current industry trends for creative ideas that would attract the audience, creating outstanding visual pictures throughout the production. In most cases, production designers also operate software systems and tools to suggest graphic effects and support the artistic team for deliverables. A production designer develops all visual plans within the budget goals and discusses adjustments to the production management team as needed.

Marketing designer vs production designer salary

Marketing designers and production designers have different pay scales, as shown below.

Marketing DesignerProduction Designer
Average salary$56,958$54,760
Salary rangeBetween $36,000 And $88,000Between $36,000 And $82,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMorgan StanleyMeta
Best paying industryFinanceInternet

Differences between marketing designer and production designer education

There are a few differences between a marketing designer and a production designer in terms of educational background:

Marketing DesignerProduction Designer
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 72%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Marketing designer vs production designer demographics

Here are the differences between marketing designers' and production designers' demographics:

Marketing DesignerProduction Designer
Average age3838
Gender ratioMale, 47.0% Female, 53.0%Male, 55.4% Female, 44.6%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between marketing designer and production designer duties and responsibilities

Marketing designer example responsibilities.

  • Administer company website using PHP coding and manage Instagram/Facebook profiles.
  • Maintain and redevelop restaurant websites utilizing HTML, CSS, and Wordpress.
  • Create promotional advertisements for social media platforms such as Facebook, Instagram, TV, etc.
  • Collaborate with groups across the company to design and build UI, HTML and CSS components for online user services.
  • Design marketing collateral materials including iPhone application graphics, direct mail, flyers, business cards and presentation materials.
  • Coordinate with customers to design concept sketch.
  • Show more

Production designer example responsibilities.

  • Manage website redesign including copywriting and updating all website content.
  • Migrate HTML, CSS, JavaScript, and XML content from outside sources into content management system.
  • Edit existing PowerPoint slides to enhance the corporate message.
  • Create 3D files and renderings for packaging using SolidWorks and KeyShot.
  • Hire by Collins as a design liaison between Collins and Facebook design teams.
  • Develop and maintain company website and social presence on Facebook, LinkedIn and other networks.
  • Show more

Marketing designer vs production designer skills

Common marketing designer skills
  • Sketch, 14%
  • Graphic Design, 8%
  • Digital Marketing, 8%
  • CSS, 5%
  • Adobe Creative Suite, 5%
  • HTML, 5%
Common production designer skills
  • Sketch, 11%
  • Graphic Design, 10%
  • Adobe Creative Suite, 9%
  • Digital Marketing, 4%
  • HTML, 4%
  • Adobe Indesign, 4%

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