What does a marketing designer do?
Marketing Designers are marketing employees who specialize in graphic design. They bring the marketing vision to life by creating the actual publicity material. Marketing Designers may be hired directly by a company as an employee or maybe outsourced. They get the primer on the marketing vision and interpret this by illustrating. They consider the company's brand to ensure that their output would still be in line with the image that the company has been projecting in previous marketing campaigns - unless the company is actually rebranding. Marketing Designers also create design packs and presentation materials to ensure that all of the marketing collateral for that particular piece is on-brand.
Marketing designer responsibilities
Here are examples of responsibilities from real marketing designer resumes:
- Administer company website using PHP coding and manage Instagram/Facebook profiles.
- Maintain and redevelop restaurant websites utilizing HTML, CSS, and Wordpress.
- Create promotional advertisements for social media platforms such as Facebook, Instagram, TV, etc.
- Collaborate with groups across the company to design and build UI, HTML and CSS components for online user services.
- Design marketing collateral materials including iPhone application graphics, direct mail, flyers, business cards and presentation materials.
- Coordinate with customers to design concept sketch.
- Collect information to produce elegant yet effective PowerPoint slide shows for sales personnel.
- Design paper and HTML prototypes, visual interfaces, and interaction for desktop and web-base applications.
- Assist with the arrangement of the spa, website and specific designing of posters, cards and displays.
- Design develop and support CRM emails, landing pages, online promotions, UX designs and website pages.
- Prepare presentation materials for bi-weekly meetings: one sheets, mood boards, sketch boards, and body samples.
- Design projects: layouts for power point presentations, posters, credit card designs and display boards for business meetings.
- Collaborate with developers, UX, project managers on new and future site updates and interactions for mobile experience and apps.
- Design promotional flyers for customers.
- Increase Facebook user participation through consistent posting of engaging content.
Marketing designer skills and personality traits
We calculated that 14% of Marketing Designers are proficient in Sketch, Graphic Design, and Digital Marketing. They’re also known for soft skills such as Analytical skills, Artistic ability, and Communication skills.
We break down the percentage of Marketing Designers that have these skills listed on their resume here:
- Sketch, 14%
Participated in the design of commercial exhibition space, responsibilities included showcase design and exhibition display sketch.
- Graphic Design, 8%
Connect customer's with vendors (graphic designers, web hosting services, etc) to meet their needs.
- Digital Marketing, 8%
Utilize my talents and experience to create digital marketing assests.
- CSS, 5%
Created Flash CSS, HTML and XML content.
- Adobe Creative Suite, 5%
Design and edit logos for branding, building signs, products, and labels using the Adobe Creative Suite.
- HTML, 5%
Designed paper and HTML prototypes, visual interfaces, and interaction for desktop and web-based applications.
"sketch," "graphic design," and "digital marketing" are among the most common skills that marketing designers use at work. You can find even more marketing designer responsibilities below, including:
Analytical skills. To carry out their duties, the most important skill for a marketing designer to have is analytical skills. Their role and responsibilities require that "graphic designers must be able to perceive their work from their consumers’ point of view to ensure that the designs convey the client’s message." Marketing designers often use analytical skills in their day-to-day job, as shown by this real resume: "managed and executed email marketing campaigns end-to-end, including design, html, list-pulls, testing, launch, and analysis. "
Artistic ability. Another essential skill to perform marketing designer duties is artistic ability. Marketing designers responsibilities require that "graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers." Marketing designers also use artistic ability in their role according to a real resume snippet: "created designs, concepts, and artistic layouts based on knowledge of layout principles and elements of aesthetic design concepts. "
Communication skills. This is an important skill for marketing designers to perform their duties. For an example of how marketing designer responsibilities depend on this skill, consider that "graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately and effectively convey information." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a marketing designer: "trained and lead the members of the subaru email marketing team, while maintaining dealership and field rep communications. ".
Computer skills. marketing designer responsibilities often require "computer skills." The duties that rely on this skill are shown by the fact that "most graphic designers use specialized graphic design software to prepare their designs." This resume example shows what marketing designers do with computer skills on a typical day: "work with pc and mac computers on a daily basis; familiar with both operating systems. "
Creativity. A commonly-found skill in marketing designer job descriptions, "creativity" is essential to what marketing designers do. Marketing designer responsibilities rely on this skill because "graphic designers must be able to think of new approaches to communicating ideas to consumers." You can also see how marketing designer duties rely on creativity in this resume example: "executed overall design concepts, development, and creative assets for multi-channel print, digital, advertising and application interfaces. "
Time-management skills. Another skill commonly found on marketing designer job descriptions is "time-management skills." It can come up quite often in marketing designer duties, since "graphic designers often work simultaneously on multiple projects, each with a different deadline." Here's an example from a resume of how this skill fits into day-to-day marketing designer responsibilities: "designed print materials and generated email blasts for a non-profit event supporting breast cancer awareness on a very tight deadline. "
The three companies that hire the most marketing designers are:
- Dominion Enterprises11 marketing designers jobs
- Intuit2 marketing designers jobs
- Morgan Stanley2 marketing designers jobs
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Compare different marketing designers
Marketing designer vs. Graphic designer, marketing
A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.
These skill sets are where the common ground ends though. The responsibilities of a marketing designer are more likely to require skills like "html css," "email marketing," "animation," and "wordpress." On the other hand, a job as a graphic designer, marketing requires skills like "blog posts," "flyers," "in-house," and "conceptualize." As you can see, what employees do in each career varies considerably.
Graphic designers, marketing tend to make the most money working in the technology industry, where they earn an average salary of $52,640. In contrast, marketing designers make the biggest average salary, $88,335, in the finance industry.On average, graphic designers, marketing reach similar levels of education than marketing designers. Graphic designers, marketing are 1.8% less likely to earn a Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.Marketing designer vs. Marketing communications specialist
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Each career also uses different skills, according to real marketing designer resumes. While marketing designer responsibilities can utilize skills like "sketch," "css," "adobe creative suite," and "html css," marketing communications specialists use skills like "project management," "customer service," "trade shows," and "crm."
On average, marketing communications specialists earn a lower salary than marketing designers. Some industries support higher salaries in each profession. Interestingly enough, marketing communications specialists earn the most pay in the technology industry with an average salary of $70,324. Whereas marketing designers have higher pay in the finance industry, with an average salary of $88,335.marketing communications specialists earn similar levels of education than marketing designers in general. They're 4.1% more likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing designers in the next 3-5 years?
Dr. Sarah Satterfield Ph.D.
Department Chair Visual and Performing Arts, Professor of Music and Humanities, College of Central Florida
Marketing designer vs. Graphic designer internship
In a graphic design internship, one of the primary responsibilities is to accomplish tasks while under the supervision of more experienced colleagues. An aspiring graphic designer may use this opportunity to observe and participate in designing for various industries, handle different clients, participate in creative meetings, and learn strategies from experts. Furthermore, there may also be technical tasks involving research and analysis, gathering materials, coordinating with vendors, and producing reports and other necessary documentation. They may also be responsible for maintaining a database and responding to calls and inquires.
The required skills of the two careers differ considerably. For example, marketing designers are more likely to have skills like "digital marketing," "marketing campaigns," "html css," and "email marketing." But a graphic designer internship is more likely to have skills like "graphic design intern," "blog posts," "photography," and "flyers."
Graphic designer interns make a very good living in the professional industry with an average annual salary of $41,614. On the other hand, marketing designers are paid the highest salary in the finance industry, with average annual pay of $88,335.Most graphic designer interns achieve a similar degree level compared to marketing designers. For example, they're 3.6% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.Marketing designer vs. Graphic designer/production
A Graphics Designer in production is the person in charge of designing and interpreting ideas pointed out by the client or the company. The graphics designer must use market standard applications and techniques to produce attention-grabbing designs intended to market a product, service, or company. Graphic designers are an integral part of a company's digital marketing, especially over the internet. The graphic designer must have a good eye for style, typesetting, and the use of colors.
Types of marketing designer
Updated January 8, 2025
