Marketing director jobs in Bakersfield, CA - 5,650 jobs
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Confidential Re Company 4.2
Marketing director job in Irvine, CA
Marketing Manager - Commercial Real Estate
Employment Type: Full-Time | Non-Exempt
A leading commercial real estate organization is seeking an experienced Marketing Manager to support its growing portfolio of retail and mixed-use assets. This role plays a key part in shaping property-level and portfolio-wide marketing strategy, driving leasing velocity, and enhancing market visibility across Southern California and beyond.
The ideal candidate brings a strong understanding of commercial real estate, strategic marketing execution, and cross-functional collaboration. This position partners closely with leasing, asset management, and executive leadership to ensure marketing initiatives are aligned with business objectives and deliver measurable results.
This opportunity is well-suited for a strategic, execution-oriented marketing professional who thrives in a fast-paced, ownership-driven environment.
The Opportunity
The Marketing Manager will support the strategic planning and execution of marketing initiatives across a portfolio of commercial real estate assets. This role works closely with leadership, leasing, asset management, and operations teams to ensure marketing efforts align with business objectives, enhance asset visibility, and support leasing performance.
This position requires strong organizational discipline, sound judgment, and the ability to manage multiple priorities in a fast-paced environment. The role plays a meaningful part in supporting portfolio performance, brand consistency, and market engagement through thoughtful execution and cross-functional collaboration.
Key Responsibilities
Develop and execute marketing initiatives that support leasing activity and asset-level performance
Coordinate marketing efforts across multiple properties and business lines
Create and maintain marketing materials including presentations, offering materials, digital assets, and property collateral
Support listing accuracy and visibility across major commercial real estate platforms
Partner with leasing and asset management teams to align messaging, positioning, and timing
Coordinate with external vendors including designers, photographers, printers, and digital partners
Support branding efforts and ensure consistency across all materials and platforms
Track marketing performance metrics and provide insight to support decision-making
Maintain organized digital records, templates, and marketing assets
Assist with project timelines, approvals, and execution across concurrent initiatives
Support leadership with reporting, presentations, and special projects as needed
Qualifications
Required
5+ years of marketing experience, preferably within commercial real estate or a professional services environment
Strong organizational, project management, and prioritization skills
Ability to manage multiple projects while maintaining accuracy and consistency
Proficiency with digital tools, marketing platforms, and standard business software
Preferred
Experience supporting multi-property or multi-entity portfolios
Familiarity with commercial real estate marketing platforms (e.g., CoStar, CREXi, LoopNet)
Experience collaborating with leasing, asset management, or operations teams
What We're Looking For
Highly organized and detail-oriented
Calm, reliable, and process-driven
Professional communicator with strong written and verbal skills
Able to manage confidential information with discretion
Comfortable working independently while supporting cross-functional teams
Work Environment
On-site role based in Orange County, California
Standard business hours with flexibility based on project needs
Collaborative, fast-paced professional environment
$99k-148k yearly est. 1d ago
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Brand Marketing Manager - AI & Category Growth
Recruiting From Scratch
Marketing director job in San Francisco, CA
A specialized talent firm is seeking a Brand Marketing Manager in Santa Clara, CA, to define the brand narrative for a fast-growing AI company. The role requires 3+ years of B2B SaaS marketing experience, strong storytelling skills, and the ability to translate complex AI concepts into compelling messages. This position offers a competitive salary range of $130,000-$160,000 plus equity and a flexible work environment within a mission-driven team.
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$130k-160k yearly 5d ago
Brand Marketing Manager
Lumahotels
Marketing director job in San Francisco, CA
As the Brand Marketing Manager, you will be responsible for executing a cohesive content strategy that captures the essence of the LUMA brand and engages our growing audience across various digital platforms.
LUMA Hotels are Modern, Aware, Dynamic, and Energized (MADE). We are MADE for the traveler looking for a local experience out of the norm.
This is a full-time position based in San Francisco or New York City. Travel between San Francisco and New York City is required approximately every other month. Occasional weekend and evening work may be required to capture social media content.
Join LUMA Hotels and play a key role in shaping the narrative of our brand through compelling and impactful content. If you're passionate about content creation and ready to drive engagement and loyalty with our audience, we want to hear from you!
WHAT YOU'LL DO:
SOCIAL MEDIA
Create visually stunning and engaging social media content to drive interaction and increase brand awareness. This is end-to-end creation, including capturing photos and videos, writing captions and copy, and designing and editing reels, stories, etc.
Serve as the social media ambassador for LUMA Hotels, fostering authentic connections with our target audience.
Manage and grow our social media communities by promptly and effectively responding to comments and messages.
Collaborate with PR agency to manage influencer partnerships, coordinate hostings, and ensure appropriate deliverables.
Monitor for UGC, manage permissions, and integrate content across LUMA platforms.
Engage in ongoing social listening, monitoring LUMA as well as competitor and affinity brands for actionable insights.
Monitor, analyze, and report on social media performance metrics to inform future content and campaigns.
Stay up to date with the latest social media trends, best practices, and algorithm changes to optimize our online presence.
WEBSITE AND EMAIL
Create high-quality, engaging website content for brand.com, collaborating with operations teams and SEO vendor. Manage merchandising of rooms and rates in the booking engine.
Manage content for transactional and promotional emails, with support from graphic designer.
Manage content for brand partnerships, such as promotional emails and social media collaborations.
Manage and optimize profiles on third-party sites such as Google, TripAdvisor and Yelp.
Track and analyze performance, reporting on key metrics and making data-driven recommendations.
GENERAL
Manage content calendar and editorial workflow, ensuring timely publication of content across all channels.
Manage visual asset libraries.
Manage hotel content on guest room TVs.
Assist in developing and maintaining brand partnerships.
Assist in developing and producing branded merchandise.
Assist in planning and organizing occasional on-site activations and events.
Collaborate with other departments, including marketing, sales, public relations, and guest services, to ensure consistent messaging and brand identity.
WHAT WE OFFER:
Holiday Pay (9 days)
Vacation Pay - start accruing day 1 and get up to 2 weeks the first year!
Sick Pay (in accordance with NYC ESTA)
Life Insurance and AD&D
Short Term Disability
Voluntary Life Insurance and AD&D
Voluntary Long-Term Disability
Voluntary products such as Hospital Insurance, Critical Illness insurance, and Accident Insurance
401(k) Savings Plan - 100% vested and match starting after 60 days
Commuter Program
Wellness Program
Education Assistance Programs
Employee Perks through Working Advantage
Complimentary gym membership
TripAdvisor yearly incentive program
WHAT WE NEED:
Bachelor's degree in Marketing, Communications, Journalism, or related field preferred
Demonstrated experience creating compelling social media content across various channels
Excellent writing skills, with ability to produce persuasive marketing copy, showcase local activities and events, and accurately inform guests, while strengthening brand voice.
Meticulous attention to detail and ability to proofread.
Excellent visual storytelling skills, with a keen eye for design and aesthetics
Strong project management and organizational skills
Strong understanding of social media algorithms, trends, and best practices
Strong proficiency in photo/video editing and design tools
Proficiency in content management systems and analytics tools
Creative mindset with the ability to think strategically and execute effectively
Ability to work collaboratively with cross-functional teams and adapt to a fast-paced environment
Experience within the hospitality or travel industry a plus
LUMA Hotels is an Equal Opportunity Employer. All qualified applicants and employees will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religious practices and observances, national origin, pregnancy, childbirth, or related medical conditions, status as a protected veteran or spouse/family member of a protected veteran, or disability. If you need accommodation for any part of the application process because of a medical condition or disability, please send an email to Rebecca Dawes at ********************* or call ************ to let us know the nature of your request.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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$95k-151k yearly est. 5d ago
Director, Marketing Operations US and Canada
Levi Strauss & Co 4.3
Marketing director job in San Francisco, CA
Director, Marketing Operations US and Canada page is loaded## Director, Marketing Operations US and Canadalocations: HQ-Office, San Francisco, CA, USAtime type: Full timeposted on: Posted 2 Days Agojob requisition id: R-0146460Calling all originals: At Levi Strauss & Co., you can be yourself - and be part of something bigger. We're a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit - and your future.We're looking for a Director to drive and elevate Marketing Operations for the US and Canada team. In this role, you will set the strategic vision for our Marketing GTM process and own the roadmap that ensures our teams deliver with consistency, and impact. You will partner across senior leadership, guide regional marketing strategy execution, and build ways of working across the Levi's brand. You will also lead and develop a team, cultivating talent and enabling the function to scale and evolve.You'll report to our USCA VP Marketing & Brand Environment and be based in our San Francisco HQ at Levi's Plaza.## About the Job**Strategy & Thought Leadership*** Own the strategic direction of the USCA Marketing GTM calendar; define long-range planning principles, orchestrate key milestones, and proactively shape upstream decision-making.* Serve as the primary thought leader for Marketing Operations in the region, translating our priorities and strategy into operational frameworks that enable high-quality marketing deployment.**Operational Leadership*** Lead the communication and activation of the GTM calendar, ensuring milestones are met, dependencies are aligned, and operational risks are mitigated early.* Oversee the end-to-end operational ecosystem, ensuring marketing initiatives deliver against brand, commercial, and consumer goals.* Drive the digital transformation of our Go-To-Market processes, championing new tools, automation, and more agile workflows.**Cross-Functional Influence*** Be the senior operational partner for regional marketing and cross-functional leaders, aligning strategy and execution across Merchandising, Planning, Creative, BX, and Global Marketing Operations.* Lead the integration of Americas Marketing Operations with global counterparts, shaping shared tools, frameworks, and delivery rhythms.* Represent the Americas in global forums, advocating for regional needs and influencing global marketing operations strategy.**Consumer & Business Insights*** Oversee Consumer Insights integration for the Marketing team, guiding prioritization of research, data collection for annual BDA, and strategic modeling inputs.* Translate insight-led findings into operational improvements, seasonal hindsights, and strategic recommendations for leadership.**Project & Resource Leadership*** Oversee high-impact Marketing projects from brief through execution including new store openings, brand activations, events, and select wholesale initiatives.* Manage budget planning, resource allocation, and contract oversight for the regional marketing team, ensuring investments ladder to strategy.**People Leadership*** Manage, coach, and develop a team (including managers or specialists), providing clarity, mentorship, stretch opportunities, and feedback.* Build a culture of operational excellence, fostering a high-trust, high-performance team environment that reflects Levi's values.**Operational Governance & Systems*** Lead the region's content, documentation, and organizational systems, ensuring streamlined access and exceptional seasonal setup.* Ensure milestones and deliverables are achieved for Regional and Global campaigns, partnering with geo leads, Creative, and BX to deliver clear, insight-informed briefs.## About You* Bachelor's degree in business, marketing, or related field; or equivalent experience* 10+ years of experience in marketing, brand management, operations, project management, or strategy* Demonstrated experience leading teams, mentoring talent, and influencing senior stakeholders* Proven ability to set strategic vision, create scalable systems, and drive operational transformation* Strong strategic operations, process improvement, and project management expertise* Experience working with Go-To-Market calendars across complex organizations* Experience collaborating across multiple regions and global teams* Exceptional stakeholder management, and storytelling skills* Experience managing a team - lead talent development and succession planning This is a hybrid work schedule based in our San Francisco, CA headquarters. You will be expected in office 3 days per week typically Tuesday-Thursday. Note, time in office can vary depending on business needs.*The expected starting salary range for this role is $164,500 - $241,200 per year**.*** *We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.*Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits .LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.#LI-Hybrid## **EOE M/F/Disability/Vets**## ## **LOCATION**San Francisco, CA, USA## ## **FULL TIME/PART TIME**Full time**FILL DATE**This position is expected to be filled by 03/03/2026.##Our common thread: We're originals.From day one, we've been doing it our way - creating our own drumbeat and building something that's different from the rest. That's why we're looking for people who are excited about finding their career fit and transforming the future. Because at Levi Strauss & Co., you can do what you love while staying true to who you are.
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$164.5k-241.2k yearly 5d ago
Manager, Performance Marketing, AI and Creative
Airwallex
Marketing director job in San Francisco, CA
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world‑leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.
Attributes We Value
We hire successful builders with founder‑like energy who want real impact, accelerated learning, and true ownership. You bring strong role‑related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end‑to‑end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data‑driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
We're looking for a strategic, creative, and technically fluent marketer to lead the next generation of AI‑powered performance creative within our Global growth marketing team, focused on the US and EMEA Markets.
As the Manager, Performance Marketing (AI and Creative), you'll own the intersection of creativity, experimentation, and automation - using AI tools to generate insights, scale creative production, and improve performance across paid search, paid social, and emerging channels. You'll work on the growth marketing team and partner with data teams to design creative frameworks that drive measurable impact on CTR, CVR, pipeline, and CAC.
This role is perfect for a growth marketer who thrives at the edge of data and design - someone who can blend creative storytelling with AI‑driven optimization to deliver creative that drives revenue and closed wons.
This role is based in San Francisco.
Responsibilities:
Lead the creative and content strategy for performance campaigns using AI tools to accelerate ideation, production, and iteration.
Develop frameworks for creative testing and personalization that improve funnel conversion and efficiency.
Collaborate with Product Marketing and Growth to ensure messaging aligns with audience intent and lifecycle stage.
Use AI platforms (e.g., ChatGPT, Midjourney, Firefly, Runway, Synthesia, etc) to generate and test creative variations at scale.
Establish guardrails and brand governance for AI‑generated content, ensuring quality, tone, and compliance.
Work with channel leads to translate creative insights into performance outcomes across LinkedIn, Meta, YouTube, Google, and programmatic.
Collaborate with Paid Search, Paid Social, and Display leads to build creatives for each region and country, including spearheading the workflow for translations and creative alignment to country/culture and manage the delivery of assets on schedule to the campaign development team.
Analyze creative performance and implement structured testing roadmaps to identify top‑performing messages, visuals, and formats.
Partner with Paid Media and Web teams to connect ad creative to optimized landing experiences for full‑funnel efficiency.
Ensure campaign creatives are tagged, tracked, and analyzed for CAC and ROI impact across the marketing funnel.
Build creative experimentation frameworks using AI‑assisted analysis and automation tools.
Partner with Analytics to measure the influence of creative variables on CTR, CVR, and down‑funnel conversion.
Create Looker or Tableau dashboards that visualize creative performance by asset, audience, and funnel stage.
Continuously analyze learnings to improve storytelling effectiveness and scalability.
Proactively integrate AI tools into creative production workflows.
Educate and enable marketing partners on AI creative best practices, tools, and testing frameworks.
Manage external vendors or agencies experimenting with AI‑driven content creation.
Serve as the AI and Creative performance lead - evangelizing innovation and demonstrating measurable business results.
Who you are
We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:
5+ years of experience in performance marketing, creative strategy, or growth experimentation, ideally within B2B SaaS or fintech.
Proven success in combining creative excellence with measurable performance metrics.
Hands‑on experience with AI‑powered creative workflows (text, image, or video generation).
Strong analytical mindset; able to connect creative experiments to business metrics like CTR, CVR, and CAC.
Exceptional cross‑functional collaboration skills; able to influence creative, growth, and brand teams.
Bachelor's degree in Digital Marketing, Data Analytics, or a related field.
Preferred qualifications:
Experience scaling creative systems within a global performance marketing organization.
Familiarity with multi‑touch attribution, MMM, and incrementality testing.
Comfort operating in fast‑moving, test‑and‑learn environments.
Experience building AI creative playbooks and production templates for marketing teams.
Ability to balance creativity with operational discipline and technical accuracy.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. If you are approached by someone claiming to represent Airwallex, please verify with our team.
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$63k-120k yearly est. 3d ago
Demand Gen & Events Marketing Manager
Ziphq, Inc.
Marketing director job in San Francisco, CA
A leading procurement platform company is seeking a Demand Generation Marketing Manager to drive planning and execution of high-volume sponsored events. The successful candidate will manage logistics, budget, and performance metrics while collaborating with cross-functional teams. Ideal applicants will have over 4 years of experience in event marketing, strong project management skills, and a knack for data-driven decision-making. This position offers a competitive salary range of $118,000 - $130,000 and various perks to support employees' well-being.
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$118k-130k yearly 1d ago
Senior Event Marketing Manager
Resolve Ai
Marketing director job in San Francisco, CA
At Resolve, we're building Agentic AI that empowers software engineers by automating production engineering and SRE workflows. Our models deeply understand production systems - from code to databases - taking on repetitive, high-pressure tasks and handling critical incidents autonomously, so engineers can focus on building.
Our founders (Spiros Xanthos and Mayank Agarwal) are the core creators of OpenTelemetry and led Splunk Observability. They have had 2 successful exits to Splunk and VMware.
We raised a $35M Seed round from top-tier investors like Greylock, Unusual Ventures, Jeff Dean (Chief Scientist, Google DeepMind), Thomas Dohmke (CEO, GitHub), Matt Garman (CEO, AWS), Reid Hoffman (Founder, LinkedIn) and Fei Fei Li (Professor, Stanford).
Joining Resolve AI at this stage of our journey is a once-in-a-lifetime opportunity. You've already decided that you want to work at an AI-native company that's pushing the limits of how engineers work, and now you're looking for the right one.
What You'll Do
We're hiring a Senior Event Marketing Manager to lead our strategy and execution for high-profile events, sponsorships, and major trade shows, the moments that introduce our brand to the market and create meaningful demand at scale. This role sits at the intersection of creativity, strategic planning, and flawless execution, owning the end-to-end experience for our largest live engagements. You will work cross-functionally with Demand Gen, Brand, Sales, Product, and external partners to deliver standout physical presences with measurable results. This is not a traditional field marketing or regional sales enablement role. The focus is on strategic corporate event marketing and top-of-funnel growth.
Define and own strategy for lead trade shows, including large conference sponsorships and marquee events that introduce Resolve's mission and product to technical and enterprise audiences.
Partner closely with Field Marketing, Product Marketing, Growth, and Sales to ensure trade show objectives map to pipeline goals and broader go-to-market priorities.
Lead end-to-end event execution, from planning and cross-functional alignment to logistics, budgets, vendor coordination, and on-site operations.
Drive operational rigor through project plans, stakeholder communication, Salesforce reporting, and post-event performance analysis.
Manage executive involvement at events, including coordination with support teams, briefing materials, and day-of logistics.
Own on-site execution, including setup, registration, activation flow, and strike, ensuring experiences run smoothly for attendees and internal stakeholders alike.
Build and maintain event assets from landing pages and registration flows to content calendars, speaking slots, and attendee communications.
Track, analyze, and improve key event metrics (leads, MQLs/SQLs, pipeline influence, ROI) and use insights to optimize future trade show plans.
Support broader team events including user groups, customer summits, and regional activities as part of an integrated GTM event strategy.
Build process and playbooks to accelerate execution and scale the impact of events across the company.
What We're Looking For
6+ years of experience in event or trade show marketing, preferably within B2B technology, SaaS, or AI environment.
Proven history of managing trade shows and conferences end-to-end, including strategy, logistics, vendor management, and on-site leadership.
Strong project management skills with the ability to balance multiple events, priorities, and deadlines without losing sight of details.
Comfort operating in fast-paced, sometimes ambiguous environments and driving outcomes with urgency and autonomy.
Excellent cross-functional collaboration skills with a bias toward clear communication and shared success.
Experience owning budgets, vendor negotiations, and contracts with a focus on cost optimization and ROI.
A creative thinker who can bring innovative event concepts to life while maintaining operational discipline.
A strong data orientation, you define and track meaningful metrics and use insight to shape future plans.
Ability to travel seasonally, estimated travel requirement of up to 25%.
Why Join Resolve AI?
Make a Real Impact: Join a mission-driven team tackling complex challenges that deliver meaningful outcomes for customers and revolutionize engineering operations.
Shape Agentic AI's Future: Help build the next frontier in enterprise software and define its transformative impact.
Own Your Work: Take end-to-end responsibility in your role in a collaborative, high-trust environment.
Accelerate Your Career: Grow alongside industry leaders in a fast-paced environment, gaining invaluable experience and opportunities to propel your career to new heights.
Competitive Benefits: Competitive Pay Packages with full benefits including:
Comprehensive Medical, Dental, and Vision Insurance
Monthly Housing Stipend
Flexible (Unlimited) Paid Time Off
Visa Sponsorship & Immigration Support
401(k) Plan
Parental Leave
Discretionary Tech Benefit Stipend
Daily in-office Lunches and Dinners
We are an equal opportunity employer.All qualified applicants will receive consideration for employment without regard torace,color,religion,national origin,sex,gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law.
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$89k-127k yearly est. 5d ago
Director, Global Paid Social & Programmatic Marketing
Rippling
Marketing director job in San Francisco, CA
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365-all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.4B+ from the world's top investors-including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock-and was named one of America's best startup employers by Forbes.
We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses.
About the role
Scaling to $1B ARR and beyond means we need to build a demand generation engine that drives growth across multiple product lines, buyer segments, and personas - even accelerating growth from prospects and customers alike, whether domestically or abroad. That's where you come in.
As the person leading our paid social and programmatic marketing, you'll build, coach, and lead a team of world class marketers. Your team will be responsible for generating high quality leads and building pipeline via multiple digital paid channels and executing strategies to launch and measure new ones.
This role is highly cross-functional. You'll partner closely with our creative, content, growth, analytics, marketing operations, and GTM teams to help Rippling win.
The Performance Marketing team sits within the growth marketing org, which has been a key driver in Rippling's trajectory. Mamoon Hamid, a partner at Kleiner Perkins, recently said that “Rippling's growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world.” As a senior marketing leader, you'll mature our growth engine while pushing the boundaries in B2B marketing.
Success in role means diving in and landing quick wins, then identifying big bets to accelerate revenue generation.
What you will do
Develop the worldwide, multi-channel strategy for building awareness among highly targeted audiences, nurturing them to consideration, and driving conversion. You'll own the customer acquisition strategy for paid social and programmatic channels.
Manage 8-figure annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue.
You'll build an experimentation engine within your team that fuels scale and efficiency gains; you'll optimize via test and learn.
Establish the structure and processes to operate a centralized worldwide paid advertising team with stakeholders across geographies and product lines.
Own our current channels and develop strategies for launching new ones to maximize our ability to effectively market the suite of Rippling products.
Build, mentor, and manage a high caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets.
Collaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders to share learnings, brainstorm, and report out on results.
Partner with analytics to create a measurement ecosystem that allows us to track leading indicators and KPIs throughout the entire funnel and maximize our ROI.
Although this is a senior leadership role, like every leader at Rippling (including Parker), you'll pick up IC initiatives to maximize your team's impact. You're not afraid to roll up your sleeves and do things yourself; in fact, you relish the opportunity to go to ground zero of execution, knowing it makes you a better coach and cross-functional partner.
What you will need
8+ years of experience, with at least 5 in performance marketing
3+ years managing a team of > 3 marketers
End-to-end ownership. You execute flawlessly (directly & via others) and take your projects across the finish line. You own mistakes and learn from them
Proven ability to lead & develop high performing teams
You naturally communicate clearly, because you think clearly. You know how to modulate your communications, whether talking to an IC on your team or an executive
Collaboration; you have a track record of delivering outsized results by partnering with others cross-functionally
Strong analytical skills to uncover insights that you incorporate into your team's initiative roadmap
Hands-on-keys DSP and/or social platform expertise; experience across display, native, OLV, CTV, LinkedIn, Meta and/or YouTube required
Agility and speed. You'll constantly try new ideas in this role. When things don't work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines
Strong technical ability with proven experience working with ad platforms, pixels, and feeds
Confidence analyzing large data sets & using findings to make recommendations, develop, and execute strategies
Deep understanding of measurement and attribution. Experience working with Marketing Mix Modeling (MMM) is a plus
BS/BA or equivalent work experience
Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com .
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here .
A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
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$153k-239k yearly est. 5d ago
Customer Marketing & Community Manager
Slope 4.0
Marketing director job in San Francisco, CA
Employment Type
Full time
Department
Growth
About Profound
Profound is an NYC-based AI startup helping brands measure and improve their visibility in AI platforms such as ChatGPT. We partner with some of the biggest brands and marketing agencies, including companies like MongoDB, Indeed, Mercury, DocuSign, Zapier, Ramp, Rho, Golin, Workable, Mejuri, Eight Sleep, G2, US Bank, Chime, and Clay.
We recently raised a $35 million Series B funding round led by Sequoia Capital, with continued backing from venture capital firms Kleiner Perkins, Khosla Ventures, Saga VC, and South Park Commons, as well as angel investors including Guillermo Rauch (Vercel) and Andrew Karam (Applovin).
Learn more at tryprofound.com.
About Profound
Profound helps companies understand and control what AI says about their brand. As AI becomes the new front door to every business, we give marketers the visibility and tools to influence how they appear across ChatGPT, Perplexity, Gemini, and beyond. We're building the marketing platform for the answer-engine era.
As Customer Education & Community Lead, you'll own the programs, content, and experiences that turn Profound users into experts and advocates. You'll design how customers learn, connect, and grow within the Profound ecosystem, from onboarding to advanced enablement to community-driven learning.
What You'll Do
Design and lead customer education strategy in partnership with our customer success team. Build and scale Profound's learning ecosystem, from onboarding modules to advanced product certifications.
Launch and own an interactive education hub that helps customers and partners master Answer Engine Optimization (AEO) and AI visibility.
Develop and deliver multi-format content, video walkthroughs, live sessions, playbooks, workshops, and product‑led training that make complex ideas intuitive.
Build and manage Profound's customer community, both online and in‑person, creating a space where marketers share results, strategies, and inspiration.
Partner with Product Marketing, Customer Success, and Events teams to align education with launches, feature rollouts, and customer lifecycle touchpoints.
Establish metrics to measure engagement, activation, retention, and advocacy, continually optimizing the education and community experience.
Who You Are
A natural teacher and storyteller who thrives on helping others succeed.
You've built education or enablement programs before and know how to turn complex tech into clear, actionable learning.
You understand what makes communities thrive: clear value, strong identity, and shared wins.
You're comfortable on camera and on stage, running webinars, hosting sessions, or moderating panels.
You think cross‑functionally, collaborating with product, marketing, and customer success to create seamless experiences.
Bonus: experience with community platforms (e.g., Gradual, Circle, Discord, Slack) or with AI, analytics, or marketing technology products.
Compensation & Benefits
For this role, the expected base salary range is $120,000 - $180,000, plus equity and a full suite of benefits and perks. Final compensation will depend on your experience and fit.
If you're passionate about helping people master new ideas, building movements around breakthrough products, and shaping how marketers navigate the AI era, this is your chance.
Apply now.
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$120k-180k yearly 1d ago
Senior / Lead Customer Marketing Manager, Investors
Menlo Ventures
Marketing director job in San Francisco, CA
The Company You'll Join
Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta's platform of software and services lays the groundwork so you can build, invest, and scale with confidence.
Carta's Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.
Together, Carta is creating the end‑to‑end ERP platform for private markets. Traditional ERP solutions don't work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta's software for the Office of the Fund CFO does just that - it's a new category of software to make private markets look more like public markets - a connected ERP for private capital.
For more information about our offices and culture, check out Carta careers page.
The Problems You'll Solve
At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Customer Marketing Manager, Investors, you'll work to:
Strategy & Planning
Define strategy for customer marketing across channels to accelerate expansion for our Fund Admin business
Prioritize the customer experience within campaign strategies in demonstrable ways
Use campaign data and insights to continuously improve segmentation, audience targeting, and execution across different product buying and adoption journeys
Act as a key member of the planning and prioritization team for quarterly and annual planning
Program Execution & Automation to Drive Growth
Own the execution of upsell and cross-sell programs for Fund Tax, Fund Forecasting, Valuations, Manco, and future priority add‑on products
Lead with an integrated marketing approach inclusive of content, events (live/webinar), paid, and customer comms to drive expansion and retention
Collaborate across Sales, Product, Product Marketing, Account Management, Lifecycle, Marketing Ops and other internal marketing partners to develop impactful and timely upsell campaigns that map to the customer journey and relevant personas
Partner with Product, Product Marketing, Engineering, and Lifecycle teams to build and scale in‑product discovery campaigns that influence upsell across the customer journey
Leverage account‑based marketing (ABM) to identify expansion opportunities, deliver personalized campaigns, and drive deeper engagement within key customer accounts
Identify opportunities to optimize marketing workflows and increase execution speed by using AI and automation platforms to streamline campaign planning, production, and performance management
Take a lead role in generating demand from customer‑focused product launches
The Team You'll Work With
You'll be joining Marketing, as part of our Product and Customer Marketing team. Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver, and reflect the inspiration and ambition of our customers in the work we do.
As a Lead Customer Marketing Manager, you'll partner closely across Product Marketing, Lifecycle, and Integrated Marketing to build a connected customer demand engine. You'll translate product strategy and customer insights into coordinated multi‑channel expansion campaigns and shape in‑product discovery experiences that drive engagement and upsell. Through tight alignment across R&D and GTM, you'll introduce automation and personalization into the customer journey with the goal of scaling programs that unlock growth for Fund Admin customers.
About You
5+ years of customer or growth marketing experience, preferably in SaaS, or 7+ years in outbound marketing recommended
Experience partnering cross‑functionally across Product, Product Marketing, Sales, Account Management, Lifecycle, and Marketing Ops to drive measurable business results
Comfortable designing multi‑channel GTM motions, including in‑product, email nurtures, events (virtual and in‑person), paid social, and targeted outbound campaigns
Ability to build and scale automated programs using trigger and workflows
Customer obsessed, data driven, and fluent using insights to shape priorities and optimize campaigns
Thrives in a fast‑paced, ambiguous environment with a strong bias toward action and continued improvement
Financial services or Private Capital background a plus
BA required
At Carta, you're not just an employee. You're a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta's Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.
Carta's compensation package includes a market competitive salary, equity for all full‑time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:
$176,800 - $208,000 in San Francisco, CA and New York, NY
$167,960 - $197,600 in Seattle, WA
Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.
Disclosures:
We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
Carta uses E‑Verify in the United States for employment authorization. See E‑Verify and Department of Justice websites for more details.
For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
Please note that all official communications from us will come from an @carta.com or @carta‑external.com domain. Report any contact from unapproved domains to ******************.
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$176.8k-208k yearly 1d ago
Hospitality Sales, Marketing & Events Director
Hispanic Alliance for Career Enhancement 4.0
Marketing director job in San Francisco, CA
A leading hotel chain in San Francisco seeks a Director of Sales Marketing & Events to manage sales and marketing operations. This role requires oversight of budgeting, recruitment of sales staff, and effective communication skills. Ideal candidates will have at least 6 years of hotel sales experience and a hospitality degree. The position offers a competitive salary and excellent employee benefits including insurance and employee discounts.
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$108k-160k yearly est. 2d ago
Director Sales & Marketing
Larsremodel
Marketing director job in San Diego, CA
The Director of Sales & Marketing at Lars Remodeling & Design is responsible for the sales and marketing departments, overseeing up to 10 employees and managing the brand, Lars.
Marketing responsibilities include creating and executing the marketing plan, evaluating the current market climate, and ensuring all corporate branding is creative, targeting audiences to support the growth and sustainability of the company.
Sales management efforts align with executing the sales vision and motivating and leading the project consultants through the life cycle of fulfilling new client dreams.
For more than 30 years, Lars Remodeling & Design have been trusted by homeowners throughout Southern California to build their dream homes. Lars is a collaborative team made up of over 50 highly qualified architects, interior designers, project managers, and remodeling professionals, who are recognized as some of the most dedicated and skilled craftsmen in the region.
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$102k-171k yearly est. 1d ago
Sales and Marketing Director - Senior Living
Ivy Park at Otay Ranch
Marketing director job in Los Gatos, CA
Ivy Park at Los Gatos is a premier senior living community situated on a beautifully landscaped campus. Managed by Oakmont Management Group,we provide exceptional quality, comfort, and care with five-star services and amenities. Residents enjoy a rewarding lifestyle with individualized comprehensive support that promotes continuing independence. We deliver meaningful lifestyles and relationships with residents, families, and team members by developing a winning culture and living these values: Authenticity * Teamwork * Compassion * Commitment * Resilience.
The Sales and MarketingDirector will be responsible for generating and managing leads to qualify prospects and guide them through the transition of moving into their new home. You will work closely with the Executive Director and VP of Sales to create a cutting-edge and strategic marketing plan. Your goal is to achieve your budgeted occupancy targets.
What Will I Do Every day?
Create trust and connect with prospective residents and their families through phone calls and tours of the community.
Ideate ways to increase occupancy and achieve targeted occupancy goals.
Work together with your team to execute events to draw prospects to the community.
Build relationships with community organizations and professional groups to increase collaboration opportunities.
What will I need to be successful in this role?
3 or more years of marketing experience or a sales background (outside sales preferred.
A Bachelor's degree from an accredited university (or equivalent experience).
Outstanding verbal and written communication skills.
Organization and diligence in following up with prospects.
Knowledge of MS Word, Excel, and Outlook.
Must pass a Criminal Background check and Health Screening tests, including physical and TB Tests.
With communities across California, Hawaii, and Nevada, opportunities for career growth, relocation, and travel are significant. In addition, eligible team members may enjoy the following benefits:
Medical, Dental, and Vision benefits
Vacation, Personal Day, Sick Pay, Holidays
Complimentary Meals
Company Paid Life Insurance
Team Member Discount Program (LifeMart)
401(k) Savings Plan with Company Match
Recognition Programs
Student Loan Refinancing
Tuition Reimbursement
Pet Insurance
Employee Assistance Program
For the health and safety of our team members and residents, Oakmont Management Group may require team members to vaccinate, participate in daily screening, surveillance testing, and to wear face coverings and other personal protective equipment (PPE) to prevent the spread of the COVID-19 or other communicable diseases, per regulatory guidelines.
Oakmont Management Group, based in Irvine, California, is a recognized leader in the senior living industry that manages a portfolio of communities under the Oakmont Senior Living and Ivy Living brands. OMG serves thousands of seniors across communities in California, Nevada, and Hawaii. At OMG, we strive to create an atmosphere of family and community among team members, residents, and resident family members. We know that caring and meaningful relationships are the foundation of a rewarding life, and our team is hand-selected for their skills, previous experience, and passion for working with the elderly. Our practice is to incorporate joy and laughter alongside our expectations of excellence. Walk into our communities and feel our pride of ownership and commitment to service.
Oakmont Management Group is an Equal Opportunity Employer.
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$108k-182k yearly est. 2d ago
Sales and Marketing Director - Alameda, CA
Oakmont Management Group
Marketing director job in Berkeley, CA
Oakmont of Mariner Point is a premier senior living community situated on a beautifully landscaped campus. Managed by Oakmont Management Group,we provide exceptional quality, comfort, and care with five-star services and amenities. Residents enjoy a rewarding lifestyle with individualized comprehensive support that promotes continuing independence. We deliver meaningful lifestyles and relationships with residents, families, and team members by developing a winning culture and living these values: Authenticity * Teamwork * Compassion * Commitment * Resilience.
The Sales and MarketingDirector will be responsible for generating and managing leads to qualify prospects and guide them through the transition of moving into their new home. You will work closely with the Executive Director and VP of Sales to create a cutting-edge and strategic marketing plan. Your goal is to achieve your budgeted occupancy targets.
What Will I Do Every day?
Create trust and connect with prospective residents and their families through phone calls and tours of the community.
Ideate ways to increase occupancy and achieve targeted occupancy goals.
Work together with your team to execute events to draw prospects to the community.
Build relationships with community organizations and professional groups to increase collaboration opportunities.
What will I need to be successful in this role?
3 or more years of marketing experience or a sales background (outside sales preferred.
A Bachelor's degree from an accredited university (or equivalent experience).
Outstanding verbal and written communication skills.
Organization and diligence in following up with prospects.
Knowledge of MS Word, Excel, and Outlook.
Must pass a Criminal Background check and Health Screening tests, including physical and TB Tests.
Pay Range: $80,000 to $85,000 base pay plus monthly bonuses
With communities across California, Hawaii, and Nevada, opportunities for career growth, relocation, and travel are significant. In addition, eligible team members may enjoy`.` the following benefits:
Medical, Dental, and Vision benefits
Vacation, Personal Day, Sick Pay, Holidays
Complimentary Meals
Company Paid Life Insurance
Team Member Discount Program (LifeMart)
401(k) Savings Plan with Company Match
Recognition Programs
Student Loan Refinancing
Tuition Reimbursement
Pet Insurance
Employee Assistance Program
For the health and safety of our team members and residents, Oakmont Management Group may require team members to vaccinate, participate in daily screening, surveillance testing, and to wear face coverings and other personal protective equipment (PPE) to prevent the spread of the COVID-19 or other communicable diseases, per regulatory guidelines.
Oakmont Management Group, based in Irvine, California, is a recognized leader in the senior living industry that manages a portfolio of communities under the Royce senior living ... and Ivy Living brands. OMG serves thousands of seniors across communities in California, Nevada, and Hawaii. At OMG, we strive to create an atmosphere of family and community among team members, residents, and resident family members. We know that caring and meaningful relationships are the foundation of a rewarding life, and our team is hand‑selected for their skills, previous experience, and passion for working with the elderly. Our practice is to incorporate joy and laughter alongside our expectations of excellence. Walk into our communities and feel our pride of ownership and commitment to service.
Oakmont Management Group is an Equal Opportunity Employer.
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$80k-85k yearly 1d ago
Marketing Director
PACS
Marketing director job in Bakersfield, CA
General Purpose The primary purpose of your job position is to develop, coordinate, direct, and administer our facility's marketing and public relations programs and services. * Maintain a current listing of all resident care employee phone numbers. Plan, develop, organize, implement, evaluate, and direct the facility's public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
* Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
* Assist department directors in the development and use of marketing and public relations policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs.
* Review the facility's marketing and public relations policies and procedures at least annually and make changes as necessary
* Assist in the development, implementation, and tracking of customer satisfaction surveys.
* Interpret the facility's policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary.
* Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive.
* Ensure that all employees follow established policies and procedures governing the release of information.
* Organize and implement continuing internal communications through the use of bulletin boards, house organs, committee meetings, newsletters, brochures, public announces, etc.
* Schedule and participate in departmental meetings concerning our marketing and public relations programs and activities.
* Provide creative support for activity and social services departments in developing resident programs, publications, etc., as necessary.
* Maintain an adequate liaison with families, residents, and community and civic leaders.
* Participate in community service and civic groups to obtain information and seek support of these groups in charitable activities on behalf of the facility.
* Contact the news media when new programs, promotions, etc., are implemented within the facility that will be beneficial to the facility and community alike.
* Keep the Administrator informed of newspaper, radio and television accounts of noteworthy items of general interest that may have an impact on our facility or the regulations that govern our facility.
* During emergencies, establish a public relations area to assure that the release of information is accurate and within the scope of our established policies governing the release of information during emergency conditions.
* Assist department directors in the planning, conducting, and scheduling of in-service training classes, on-the-job training and orientation programs concerning the facility's marketing and public relations programs and activities
* Create and maintain an atmosphere of warmth, personal interest, and positive emphasis, as well as a calm environment throughout the facility.
* Follow established ergonomics policies and procedures governing lifting techniques, repetitive tasks, and the use of safety equipment and supplies to prevent work-related injuries and illnesses.
* Prepare a departmental operating budget for approval by the Administrator and allocate the resources to carry out programs and activities of the facility.
* Serve on various committees of the facility as directed by the Administrator.
* Maintain the confidentiality of all resident care information including protected health information. Report known or suspected incidents of unauthorized disclosure of such information.
* Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate.
Supervisory Requirements
This position has supervisor responsibilities
Qualification
Education and/or Experience
Must possess, as a minimum, A Bachelor's Degree from an accredited college/university, or equivalent. (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor's Degree.)
Language Skills
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from managers and employees.
Mathematical Skills
Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations.
Reasoning Ability
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Certificates, Licenses, Registrations To perform this job successfully, an individual must be proficient in the Microsoft Suite products.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 25 pounds. Prolonged use of a desk top or laptop computer. While performing the duties of this job, the employee is regularly required to sit, stand; walk and talk, read or hear. Frequent use of all office related equipment to include; copier/scanner/fax, telephone, and calculator. May be necessary to assist in the evacuation of residents during emergency situations.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually low to moderate.
Additional Information
Note: Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.
$100k-175k yearly est. Auto-Apply 2d ago
Marketing Director
Bakersfield Post Acute
Marketing director job in Bakersfield, CA
General Purpose The primary purpose of your job position is to develop, coordinate, direct, and administer our facility's marketing and public relations programs and services. • Maintain a current listing of all resident care employee phone numbers. Plan, develop, organize, implement, evaluate, and direct the facility's public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
• Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
• Assist department directors in the development and use of marketing and public relations policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs.
• Review the facility's marketing and public relations policies and procedures at least annually and make changes as necessary
• Assist in the development, implementation, and tracking of customer satisfaction surveys.
• Interpret the facility's policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary.
• Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive.
• Ensure that all employees follow established policies and procedures governing the release of information.
• Organize and implement continuing internal communications through the use of bulletin boards, house organs, committee meetings, newsletters, brochures, public announces, etc.
• Schedule and participate in departmental meetings concerning our marketing and public relations programs and activities.
• Provide creative support for activity and social services departments in developing resident programs, publications, etc., as necessary.
• Maintain an adequate liaison with families, residents, and community and civic leaders.
• Participate in community service and civic groups to obtain information and seek support of these groups in charitable activities on behalf of the facility.
• Contact the news media when new programs, promotions, etc., are implemented within the facility that will be beneficial to the facility and community alike.
• Keep the Administrator informed of newspaper, radio and television accounts of noteworthy items of general interest that may have an impact on our facility or the regulations that govern our facility.
• During emergencies, establish a public relations area to assure that the release of information is accurate and within the scope of our established policies governing the release of information during emergency conditions.
• Assist department directors in the planning, conducting, and scheduling of in-service training classes, on-the-job training and orientation programs concerning the facility's marketing and public relations programs and activities
• Create and maintain an atmosphere of warmth, personal interest, and positive emphasis, as well as a calm environment throughout the facility.
• Follow established ergonomics policies and procedures governing lifting techniques, repetitive tasks, and the use of safety equipment and supplies to prevent work-related injuries and illnesses.
• Prepare a departmental operating budget for approval by the Administrator and allocate the resources to carry out programs and activities of the facility.
• Serve on various committees of the facility as directed by the Administrator.
• Maintain the confidentiality of all resident care information including protected health information. Report known or suspected incidents of unauthorized disclosure of such information.
• Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate.
Supervisory Requirements
This position has supervisor responsibilities
Qualification
Education and/or Experience
Must possess, as a minimum, A Bachelor's Degree from an accredited college/university, or equivalent. (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor's Degree.)
Language Skills
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from managers and employees.
Mathematical Skills
Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations.
Reasoning Ability
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Certificates, Licenses, Registrations To perform this job successfully, an individual must be proficient in the Microsoft Suite products.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 25 pounds. Prolonged use of a desk top or laptop computer. While performing the duties of this job, the employee is regularly required to sit, stand; walk and talk, read or hear. Frequent use of all office related equipment to include; copier/scanner/fax, telephone, and calculator. May be necessary to assist in the evacuation of residents during emergency situations.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually low to moderate.
Additional Information
Note: Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.
$100k-175k yearly est. 1d ago
Associate Athletics Director for Marketing and Fan Engagement
CSU Careers 3.8
Marketing director job in Bakersfield, CA
CLASSIFICATION TITLE: Administrator I
UNION CODE: M80
FT/PT: Full-time
PAY PLAN: 12-month
WORKPLACE TYPE: On-site (work in-person at business location)
ANTICIPATED HIRING RANGE: $7,084 - $7,917 per month
However, offer amount will be commensurate with candidate's experience, education, skills, and training.
CSU CLASSIFICATION SALARY RANGE: $4,135 - $12,288
PAY BASIS: Monthly
BENEFITS: CSUB offers a best-in-class benefit package for eligible employees that includes an array of medical plans, choice of dental plans, vision coverage, retirement participation in CalPERS, CSU tuition waiver, up to 24 vacation days per year, sick leave with unlimited accrual, 15 paid holidays per year and more! See our benefits website for additional information.
CANDIDATES ELIGIBLE TO APPLY: Open to all qualified applicants
SPECIAL INSTRUCTIONS TO APPLICANT:
FOR PRIORITY CONSIDERATION, applications must be received by December 15, 2025 ; however, the position will remain open until filled.
POSITION PURPOSE:
The Department of Athletics services the entire community and its alumni. It is responsible for creating an institutional culture that is supportive of students. The department provides leadership in the development of services and programs that enrich student life, extend, and enhance academic experience, and contribute to an environment that encourages personal growth and development.
Under the administrative direction of the Director of Athletics, the Associate Athletics Director for Marketing & Fan Engagement manages a comprehensive marketing, communications, and external engagement program designed to enhance the visibility, reputation, and financial success of CSUB Athletics. The position oversees marketing, communications, creative services, live broadcasting, advertising, and spirit programs, ensuring all initiatives reflect institutional and departmental priorities. The incumbent develops and implements strategic marketing and communications plans to drive attendance, fan engagement, and revenue growth, while maintaining brand consistency across all platforms.
The position supervises assigned staff within marketing, promotions, creative services, and broadcasting, coordinating the production of creative content, game-day promotions, and media relations activities. The incumbent also provides administrative oversight for assigned sport programs, serving as the primary liaison between coaches, staff, and Athletics leadership to support student-athlete success.
DUTIES & RESPONSIBILITIES:
Athletics Marketing & Communications Oversight
Develop and execute comprehensive annual marketing and communications plans designed to enhance fan engagement, attendance, and revenue generation for CSUB Athletics.
Oversee the design and production of promotional materials, publications, and creative content to ensure consistent messaging and brand alignment.
Direct the creation, scheduling, and distribution of email and social media content across to increase interest, excitement and loyalty for the department and teams.
Manage marketing relationships with athletic departments third-party multimedia rights partners to maximize revenue and corporate sponsor initiatives.
Develop and maintain multi-year marketing and promotional strategies for all 16 varsity programs, ensuring consistency with departmental priorities and goals.
Coordinate the production of game-day scripts, in-venue promotions, and sponsorship activations to create an engaging fan experience.
Ensure timely production of photography, videography, and graphic assets for use in departmental marketing and communication efforts.
Build and maintain relationships with media outlets and key community partners to increase visibility and coverage of CSUB Athletics.
Supervise marketing and promotions staff, including directing and monitoring daily assignments and assisting in hiring, training and evaluations.
Oversee cheer and dance coaches, along with the pep band. Direct strategy for implementing spirit programs into game-day operations and campus/community engagement initiatives.
Adhere to annual marketing and communications budgets, ensuring effective use of resources.
Monitor and evaluate the effectiveness of marketing and promotional efforts, providing recommendations for improvement.
Serve as a departmental representative on committees or workgroups related to branding, communication, or fan engagement.
Participate as a member of the Athletics Executive Staff, contributing to departmental planning sessions, budget discussions, and goal setting related to marketing and external affairs.
Live Broadcasting, Creative Services, Advertising, & Brand Management Oversight
Supervise the Athletics broadcast operations team to ensure high-quality production of live athletic events, maintaining broadcast standards required by conference and media partners.
Athletics creative services, ensuring all visual content aligns with institutional brand standards and marketing objectives.
Manage advertising initiatives, including creative design, placement, and fulfillment of corporate sponsorship deliverables.
Direct the development and implementation of creative design assets, including digital templates, posters, signage, promotional items, and branded merchandise, to ensure consistent representation of the Athletics brand.
Collaborate with vendors and university partners to support design, licensing, and branding needs across Athletics programs.
Sport/Team Administration
Serve as the primary contact for day-to-day sport-specific activities of assigned teams.
Collaborate with coaches and assist with management of all elements of sport-specific operations to support student athletes, coaches, and staff of assigned teams.
Foster a culture of excellence and sportsmanship within the athletics programs. Work with coaching staff to address and resolve issues related to student-athlete welfare, academic success, and behavior.
Facilitate regular communication and collaboration among coaching staff, ensuring unified approach to the overall mission and values of the Athletics Department.
REQUIRED QUALIFICATIONS:
EDUCATION & EXPERIENCE - Equivalent to a Bachelor's degree in Business, Marketing or other related field and three (3) years of demonstrated progressive experience within intercollegiate athletics, athletics administration, and/or external operations.
LICENSES - Possession of a valid driver's license or the ability to obtain by date of hire.
SKILLS, KNOWLEDGE & ABILITIES (SKA's) -
Regular and reliable attendance is required.
In-depth knowledge of communication, public affairs, media, and marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university.
Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns.
Ability to understand issues from a broad, strategic perspective.
Ability to effectively manage media relations and apply effective media strategies and techniques.
Demonstrated ability to market story concepts to university officials and media outlets.
Comprehensive knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns.
Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media.
Ability to supervise, direct, coach, train, and evaluate staff, and monitor progress towards established goals.
Demonstrated customer service experience requiring a very high level of diplomacy and professionalism.
Ability to use tact and diplomacy to effectively handle a broad range of high level and sensitive interpersonal situations with diverse personalities, and to respond appropriately to conflicts and problems.
Ability to initiate, establish, and foster communication and teamwork by maintaining a positive, cooperative, productive work atmosphere in the University with the ability to establish and maintain effective working relationships within a diverse population and with those from various cultural backgrounds.
Excellent communication skills; ability to effectively communicate information in a clear and understandable manner.
Thorough knowledge of English grammar, spelling, and punctuation.
Ability to interpret, communicate and apply policies and procedures.
Ability to maintain a high degree of confidentiality.
Excellent organizational and time management skills with the ability to set own priorities to coordinate multiple assignments with fluctuating and time-sensitive deadlines.
Excellent computer skills and competence with a variety of computer applications including word-processing, spreadsheets, databases, on-line systems, Internet as well as online calendaring and email.
Working knowledge of or ability to quickly learn University infrastructure.
Must be willing to travel and attend training programs off-site for occasional professional development.
Must be able to work occasional holidays and adjust working hours to meet special jobs. May be called back periodically to perform work as needed on an emergency basis.
PREFERRED QUALIFICATIONS:
Experience in mass communications, and fan engagement.
Experience in project development and management.
Experience in marketing projects focused on revenue generation.
Demonstrated skills in an institutional/educational environment possessing a customer-oriented and service-centered attitude.
PHYSICAL DEMANDS: LIGHT WORK - involves mainly sitting, up to 25% standing or walking; lifting medium weight objects limited to 25 pounds.
ENVIRONMENTAL FACTORS: N/A
SPECIAL CONDITIONS:
SCREENING: Only those applicants possessing experience most directly related to the immediate needs of the office will be invited to appear before a Qualifications Appraisal Board for the purpose of appraising training, experience, and interest in the position.
BACKGROUND CHECK: Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
SENSITIVE POSITION: Sensitive positions are designated by the CSU as requiring heightened scrutiny of individuals holding the position, based on potential for harm to children, concerns for the safety and security of the people, animals, or property, or heightened risk of financial loss to the CSU or individuals in the university community.
MANDATED REPORTER: Limited: The person holding this position is considered a limited mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083, revised July 21, 2017.
GENERAL INFORMATION: It is the policy of California State University, Bakersfield to hire only United States citizens and aliens lawfully authorized to work in the United States. All new employees will be required to present documentation verifying their right to accept employment. You will also be requested to present a social security card at the time of initial appointment in compliance with state payroll regulations. State regulations require that every state employee sign the Oath of Allegiance prior to commencing the duties of his/her state employment, except legally employed non-citizens. These individuals are required to sign the Declaration of Permission to Work.
The California State University (“CSU”), including California State University, Bakersfield is committed to an inclusive and equitable community that values diversity and fosters mutual respect. All students and employees have the right to participate fully in CSU programs, activities, admission, and employment free from discrimination, harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking and retaliation. The CSU Nondiscrimination Policy prohibits discrimination and harassment based on any protected status, sexual harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking, prohibited consensual relationships, and retaliation.
Campus contact of our Nondiscrimination policy is Allan Williams, AVP of Civil Rights and Compliance, (661) 654-2713.
$7.1k-7.9k monthly 50d ago
Associate Athletics Director for Marketing and Fan Engagement
California State University System 4.2
Marketing director job in Bakersfield, CA
REQUIRED QUALIFICATIONS: EDUCATION & EXPERIENCE - Equivalent to a Bachelor's degree in Business, Marketing or other related field and three (3) years of demonstrated progressive experience within intercollegiate athletics, athletics administration, and/or external operations.
LICENSES - Possession of a valid driver's license or the ability to obtain by date of hire.
SKILLS, KNOWLEDGE & ABILITIES (SKA's) -
* Regular and reliable attendance is required.
* In-depth knowledge of communication, public affairs, media, and marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university.
* Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns.
* Ability to understand issues from a broad, strategic perspective.
* Ability to effectively manage media relations and apply effective media strategies and techniques.
* Demonstrated ability to market story concepts to university officials and media outlets.
* Comprehensive knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns.
* Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media.
* Ability to supervise, direct, coach, train, and evaluate staff, and monitor progress towards established goals.
* Demonstrated customer service experience requiring a very high level of diplomacy and professionalism.
* Ability to use tact and diplomacy to effectively handle a broad range of high level and sensitive interpersonal situations with diverse personalities, and to respond appropriately to conflicts and problems.
* Ability to initiate, establish, and foster communication and teamwork by maintaining a positive, cooperative, productive work atmosphere in the University with the ability to establish and maintain effective working relationships within a diverse population and with those from various cultural backgrounds.
* Excellent communication skills; ability to effectively communicate information in a clear and understandable manner.
* Thorough knowledge of English grammar, spelling, and punctuation.
* Ability to interpret, communicate and apply policies and procedures.
* Ability to maintain a high degree of confidentiality.
* Excellent organizational and time management skills with the ability to set own priorities to coordinate multiple assignments with fluctuating and time-sensitive deadlines.
* Excellent computer skills and competence with a variety of computer applications including word-processing, spreadsheets, databases, on-line systems, Internet as well as online calendaring and email.
* Working knowledge of or ability to quickly learn University infrastructure.
* Must be willing to travel and attend training programs off-site for occasional professional development.
* Must be able to work occasional holidays and adjust working hours to meet special jobs. May be called back periodically to perform work as needed on an emergency basis.
PREFERRED QUALIFICATIONS:
* Experience in mass communications, and fan engagement.
* Experience in project development and management.
* Experience in marketing projects focused on revenue generation.
* Demonstrated skills in an institutional/educational environment possessing a customer-oriented and service-centered attitude.
PHYSICAL DEMANDS: LIGHT WORK - involves mainly sitting, up to 25% standing or walking; lifting medium weight objects limited to 25 pounds.
ENVIRONMENTAL FACTORS: N/A
SPECIAL CONDITIONS:
SCREENING: Only those applicants possessing experience most directly related to the immediate needs of the office will be invited to appear before a Qualifications Appraisal Board for the purpose of appraising training, experience, and interest in the position.
BACKGROUND CHECK: Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
SENSITIVE POSITION: Sensitive positions are designated by the CSU as requiring heightened scrutiny of individuals holding the position, based on potential for harm to children, concerns for the safety and security of the people, animals, or property, or heightened risk of financial loss to the CSU or individuals in the university community.
MANDATED REPORTER: Limited: The person holding this position is considered a limited mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083, revised July 21, 2017.
GENERAL INFORMATION: It is the policy of California State University, Bakersfield to hire only United States citizens and aliens lawfully authorized to work in the United States. All new employees will be required to present documentation verifying their right to accept employment. You will also be requested to present a social security card at the time of initial appointment in compliance with state payroll regulations. State regulations require that every state employee sign the Oath of Allegiance prior to commencing the duties of his/her state employment, except legally employed non-citizens. These individuals are required to sign the Declaration of Permission to Work.
The California State University ("CSU"), including California State University, Bakersfield is committed to an inclusive and equitable community that values diversity and fosters mutual respect. All students and employees have the right to participate fully in CSU programs, activities, admission, and employment free from discrimination, harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking and retaliation. The CSU Nondiscrimination Policy prohibits discrimination and harassment based on any protected status, sexual harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking, prohibited consensual relationships, and retaliation.
Campus contact of our Nondiscrimination policy is Allan Williams, AVP of Civil Rights and Compliance, **************.
Advertised: Dec 01 2025 Pacific Standard Time
Applications close:
Apply now Refer a friend Job no: 528352 Work type: Full time About Corporate Traveller At Corporate Traveller, we're on a mission to take business travel to the next level. And when it comes to our people, we know we are next level. We are anything but ordinary. Part of the corporate division of the Flight Centre Travel Group (FCTG), Corporate Traveller is one of FCTG's most successful brands, globally. Our mission is to make end to end travel experience faster, simpler and easier for our customers and to demonstrate ongoing value to decision-makers, travellers and bookers. We provide our customers with the perfect blend of personal, local service blended with our expert technology suite and the great choice and value which comes with being part of the FCTG family. We lead with passion, ambition, and a hunger to do better. We do whatever it takes to get the best results, for ourselves and our customers. We are committed to helping our customers and each other grow and smash our goals. And at our core, we believe that together we can do anything. Together, we are here to take it to the next level.
Role Highlights
Are you a strategic product marketing leader ready to drive innovation and growth across a global brand portfolio?
We're seeking a Senior Brand Product Marketing Manager to shape and execute market leading go-to-market strategies for our Corporate Traveller brand. You'll collaborate with senior stakeholders, global and regional teams, and partners to bring innovative solutions to market crafting positioning, messaging, and campaigns that inspire customers and fuel business growth.
In this high impact role, you'll:
* Develop and lead strategic product marketing plans that drive new customer acquisition, product adoption, and retention.
* Champion customer insight, market intelligence, and competitive analysis to guide the product roadmap.
* Partner cross-functionally with Product, Sales, Customer Success, and Brand Marketing to deliver compelling launches and impactful go-to-market activations.
* Mentor and lead a small team of product marketers, ensuring efficient ways of working, professional growth, and alignment with business OKRs.
* Represent the brand externally at key industry events, conferences, and webinars.
This is a pivotal opportunity to combine creativity, strategic thinking, and commercial acumen in a fast paced, global environment.
Requirements
* 7+ years' experience in mid to senior product marketing or similar, ideally within technology, SaaS, or innovation-led industries
* Strong background in product lifecycle management, go-to-market strategy, and customer insight
* Skilled in competitive and market analysis, with proven ability to translate data into actionable marketing strategies
* Excellent stakeholder management skills able to influence and collaborate with senior leaders and cross-functional teams
* A marketing or related degree (mandatory)
* Experienced in using digital channels and automation to drive adoption and engagement
* Confident communicator with strong project management, problem-solving, and analytical abilities
What's in it for you
* Exclusive Travel Discounts: As part of Flight Centre Travel Group, you gain access to exclusive industry rates and discounts through our in-house travel team.
* Career Development: With Flight Centre Travel Group's global presence, spanning 30+ brands in over 20 countries, you'll have clear career pathways and the resources you need to achieve your professional goals, including training and support.
* Vibrant Culture & Social Perks: Experience our fun, industry-renowned culture with exciting social events such as monthly awards nights, global conferences, end-of-financial-year balls, and more.
* Active Hour: Prioritise your well-being with an hour dedicated each week to focus on your fitness or personal wellness.
* Comprehensive Health Cash Plan: Get reimbursed for a variety of medical services, including dental, optical, and chiropractic care, with our bronze-level health cash plan.
* Health & Wellbeing Challenges: Stay engaged with monthly health and wellbeing challenges designed to keep you motivated and healthy.
* Financial Wellbeing Support: Access expert financial services, including mortgage advice, regulated financial guidance, and money coaching to help you manage your finances.
* And Much More: Enjoy a range of additional benefits, including company-matched charitable donations, an excellent pension scheme, share options, an electric vehicle scheme, and a variety of salary sacrifice benefits.
Our number one philosophy is Our people. Flight Centre Travel Group's promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which reflects the diversity of our society.
We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at ********************************.
#LI-CS2#CTUK#LI-Onsite
Applications close: 29 Jan 2026 GMT Standard Time
$132k-169k yearly est. 9d ago
Associate Athletics Director for Marketing and Fan Engagement
California State University, Bakersfield 3.8
Marketing director job in Bakersfield, CA
CLASSIFICATION TITLE: Administrator I
UNION CODE: M80
FT/PT: Full-time
PAY PLAN: 12-month
WORKPLACE TYPE: On-site (work in-person at business location)
ANTICIPATED HIRING RANGE: $7,084 - $7,917 per month
However, offer amount will be commensurate with candidate's experience, education, skills, and training.
CSU CLASSIFICATION SALARY RANGE: $4,135 - $12,288
PAY BASIS: Monthly
BENEFITS: CSUB offers a best-in-class benefit package for eligible employees that includes an array of medical plans, choice of dental plans, vision coverage, retirement participation in CalPERS, CSU tuition waiver, up to 24 vacation days per year, sick leave with unlimited accrual, 15 paid holidays per year and more! See our benefits website for additional information.
CANDIDATES ELIGIBLE TO APPLY: Open to all qualified applicants
SPECIAL INSTRUCTIONS TO APPLICANT:
FOR PRIORITY CONSIDERATION, applications must be received by December 15, 2025 ; however, the position will remain open until filled.
POSITION PURPOSE:
The Department of Athletics services the entire community and its alumni. It is responsible for creating an institutional culture that is supportive of students. The department provides leadership in the development of services and programs that enrich student life, extend, and enhance academic experience, and contribute to an environment that encourages personal growth and development.
Under the administrative direction of the Director of Athletics, the Associate Athletics Director for Marketing & Fan Engagement manages a comprehensive marketing, communications, and external engagement program designed to enhance the visibility, reputation, and financial success of CSUB Athletics. The position oversees marketing, communications, creative services, live broadcasting, advertising, and spirit programs, ensuring all initiatives reflect institutional and departmental priorities. The incumbent develops and implements strategic marketing and communications plans to drive attendance, fan engagement, and revenue growth, while maintaining brand consistency across all platforms.
The position supervises assigned staff within marketing, promotions, creative services, and broadcasting, coordinating the production of creative content, game-day promotions, and media relations activities. The incumbent also provides administrative oversight for assigned sport programs, serving as the primary liaison between coaches, staff, and Athletics leadership to support student-athlete success.
DUTIES & RESPONSIBILITIES:
Athletics Marketing & Communications Oversight
Develop and execute comprehensive annual marketing and communications plans designed to enhance fan engagement, attendance, and revenue generation for CSUB Athletics.
Oversee the design and production of promotional materials, publications, and creative content to ensure consistent messaging and brand alignment.
Direct the creation, scheduling, and distribution of email and social media content across to increase interest, excitement and loyalty for the department and teams.
Manage marketing relationships with athletic departments third-party multimedia rights partners to maximize revenue and corporate sponsor initiatives.
Develop and maintain multi-year marketing and promotional strategies for all 16 varsity programs, ensuring consistency with departmental priorities and goals.
Coordinate the production of game-day scripts, in-venue promotions, and sponsorship activations to create an engaging fan experience.
Ensure timely production of photography, videography, and graphic assets for use in departmental marketing and communication efforts.
Build and maintain relationships with media outlets and key community partners to increase visibility and coverage of CSUB Athletics.
Supervise marketing and promotions staff, including directing and monitoring daily assignments and assisting in hiring, training and evaluations.
Oversee cheer and dance coaches, along with the pep band. Direct strategy for implementing spirit programs into game-day operations and campus/community engagement initiatives.
Adhere to annual marketing and communications budgets, ensuring effective use of resources.
Monitor and evaluate the effectiveness of marketing and promotional efforts, providing recommendations for improvement.
Serve as a departmental representative on committees or workgroups related to branding, communication, or fan engagement.
Participate as a member of the Athletics Executive Staff, contributing to departmental planning sessions, budget discussions, and goal setting related to marketing and external affairs.
Live Broadcasting, Creative Services, Advertising, & Brand Management Oversight
Supervise the Athletics broadcast operations team to ensure high-quality production of live athletic events, maintaining broadcast standards required by conference and media partners.
Athletics creative services, ensuring all visual content aligns with institutional brand standards and marketing objectives.
Manage advertising initiatives, including creative design, placement, and fulfillment of corporate sponsorship deliverables.
Direct the development and implementation of creative design assets, including digital templates, posters, signage, promotional items, and branded merchandise, to ensure consistent representation of the Athletics brand.
Collaborate with vendors and university partners to support design, licensing, and branding needs across Athletics programs.
Sport/Team Administration
Serve as the primary contact for day-to-day sport-specific activities of assigned teams.
Collaborate with coaches and assist with management of all elements of sport-specific operations to support student athletes, coaches, and staff of assigned teams.
Foster a culture of excellence and sportsmanship within the athletics programs. Work with coaching staff to address and resolve issues related to student-athlete welfare, academic success, and behavior.
Facilitate regular communication and collaboration among coaching staff, ensuring unified approach to the overall mission and values of the Athletics Department.
REQUIRED QUALIFICATIONS:
EDUCATION & EXPERIENCE - Equivalent to a Bachelor's degree in Business, Marketing or other related field and three (3) years of demonstrated progressive experience within intercollegiate athletics, athletics administration, and/or external operations.
LICENSES - Possession of a valid driver's license or the ability to obtain by date of hire.
SKILLS, KNOWLEDGE & ABILITIES (SKA's) -
Regular and reliable attendance is required.
In-depth knowledge of communication, public affairs, media, and marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university.
Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns.
Ability to understand issues from a broad, strategic perspective.
Ability to effectively manage media relations and apply effective media strategies and techniques.
Demonstrated ability to market story concepts to university officials and media outlets.
Comprehensive knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns.
Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media.
Ability to supervise, direct, coach, train, and evaluate staff, and monitor progress towards established goals.
Demonstrated customer service experience requiring a very high level of diplomacy and professionalism.
Ability to use tact and diplomacy to effectively handle a broad range of high level and sensitive interpersonal situations with diverse personalities, and to respond appropriately to conflicts and problems.
Ability to initiate, establish, and foster communication and teamwork by maintaining a positive, cooperative, productive work atmosphere in the University with the ability to establish and maintain effective working relationships within a diverse population and with those from various cultural backgrounds.
Excellent communication skills; ability to effectively communicate information in a clear and understandable manner.
Thorough knowledge of English grammar, spelling, and punctuation.
Ability to interpret, communicate and apply policies and procedures.
Ability to maintain a high degree of confidentiality.
Excellent organizational and time management skills with the ability to set own priorities to coordinate multiple assignments with fluctuating and time-sensitive deadlines.
Excellent computer skills and competence with a variety of computer applications including word-processing, spreadsheets, databases, on-line systems, Internet as well as online calendaring and email.
Working knowledge of or ability to quickly learn University infrastructure.
Must be willing to travel and attend training programs off-site for occasional professional development.
Must be able to work occasional holidays and adjust working hours to meet special jobs. May be called back periodically to perform work as needed on an emergency basis.
PREFERRED QUALIFICATIONS:
Experience in mass communications, and fan engagement.
Experience in project development and management.
Experience in marketing projects focused on revenue generation.
Demonstrated skills in an institutional/educational environment possessing a customer-oriented and service-centered attitude.
PHYSICAL DEMANDS: LIGHT WORK - involves mainly sitting, up to 25% standing or walking; lifting medium weight objects limited to 25 pounds.
ENVIRONMENTAL FACTORS: N/A
SPECIAL CONDITIONS:
SCREENING: Only those applicants possessing experience most directly related to the immediate needs of the office will be invited to appear before a Qualifications Appraisal Board for the purpose of appraising training, experience, and interest in the position.
BACKGROUND CHECK: Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
SENSITIVE POSITION: Sensitive positions are designated by the CSU as requiring heightened scrutiny of individuals holding the position, based on potential for harm to children, concerns for the safety and security of the people, animals, or property, or heightened risk of financial loss to the CSU or individuals in the university community.
MANDATED REPORTER: Limited: The person holding this position is considered a limited mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083, revised July 21, 2017.
GENERAL INFORMATION: It is the policy of California State University, Bakersfield to hire only United States citizens and aliens lawfully authorized to work in the United States. All new employees will be required to present documentation verifying their right to accept employment. You will also be requested to present a social security card at the time of initial appointment in compliance with state payroll regulations. State regulations require that every state employee sign the Oath of Allegiance prior to commencing the duties of his/her state employment, except legally employed non-citizens. These individuals are required to sign the Declaration of Permission to Work.
The California State University (“CSU”), including California State University, Bakersfield is committed to an inclusive and equitable community that values diversity and fosters mutual respect. All students and employees have the right to participate fully in CSU programs, activities, admission, and employment free from discrimination, harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking and retaliation. The CSU Nondiscrimination Policy prohibits discrimination and harassment based on any protected status, sexual harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking, prohibited consensual relationships, and retaliation.
Campus contact of our Nondiscrimination policy is Allan Williams, AVP of Civil Rights and Compliance, **************.
How much does a marketing director earn in Bakersfield, CA?
The average marketing director in Bakersfield, CA earns between $77,000 and $226,000 annually. This compares to the national average marketing director range of $68,000 to $193,000.
Average marketing director salary in Bakersfield, CA
$132,000
What are the biggest employers of Marketing Directors in Bakersfield, CA?
The biggest employers of Marketing Directors in Bakersfield, CA are: