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Marketing director jobs in Baton Rouge, LA

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  • Marketing Manager

    Belle of Baton Rouge 3.9company rating

    Marketing director job in Baton Rouge, LA

    Our philosophy is to hire people with wonderful attitudes, who are dedicated to providing extraordinary service to our guests and colleagues. We believe in focusing on Team Members' talent in order to discover their strengths and develop them to continue growth within the company. Looking For Perks? We've got you covered! Top industry pay Tuition Reimbursement 401k with company match Comprehensive health packages Paid Time Off Marketing Manager Responsible for assisting and informing guests of marketing promotions, casino events, lodging and transportation questions, or any other question a guest may have. Provides outstanding guest service to internal and external guests. Oversee the Players Club Supervisor to ensure service standards are met. ESSENTIAL FUNCTIONS (The following statements are intended as general illustrations of the work in this job class and are not all-inclusive to this position.) Build positive guest and team member relations. Participates and conducts departmental meetings. Must be able to work a flexible schedule as required by business operations, including nights, weekends, and holidays. Perform other duties as assigned or reasonably requested by any member of management. Works closely with Director of Marketing and department managers to develop marketing plans and strategies to execute business plans and grow revenue. Leads and participates in management level meetings intended to communicate marketing initiatives for the organization. Identify and execute upon opportunities as they relate to the position. Support the development, strategy and execution of all marketing initiatives. Writes promotion and special event rules and ensures implementation occurs as designed. Analyze and make recommendations on promotions, special events and entertainment. Develops contracts, ensures the contract approval process is followed and communicates to outside vendors and business partners at the property. Supports the process vendor selection and other purchasing processes. Works with outside vendors to ensure delivery and pricing is acceptable with organizational purchasing standards. Builds strategic alliances with reputable business partners creating greater brand awareness and financial benefits to the property. Monitors GL activity for expense control including tracking invoices, payroll verification, accruals, prepaid accounts, and variance reporting for areas assigned. Coordinates with various departments and agencies regarding departmental needs, such as ensuring the proper staffing and supplies are ready on time. Helps direct reports achieve outlined goals and plans of action objectives by periodically meeting with and assisting staff with tasks and needs. Respond in a pro-active manner regarding market dynamics to assure achievement of business objectives. Routinely and periodically checks subordinates primary job responsibility tasks, tracking mechanisms and work to ensure compliance with organizational and department standards. Create SOPS for all departmental processes. Adheres to regulatory, departmental, and company policies in an ethical manner and endorses business objectives, ethics and values of the company and property. Must proactively prioritize needs and effectively manage resources. Must use business communications skills, experience in reviewing and developing materials and collateral. Immediately report any safety hazards, problems, or maintenance issues to the appropriate party. QUALIFICATIONS A high school diploma or GED equivalent, required. Bachelor's degree, preferred. 3 years of supervisory experience, preferred. Must have experience in advertising and/or marketing campaigns; and marketing promotions and/or special events. Must possess excellent teamwork, interpersonal, and guest service skills. Able to effectively communicate in English via verbal and written. Must have a professional demeanor and presence with the ability to interact with guests and team members in the Company. Must possess excellent guest service skills to effectively deal with guests. Must be able to obtain and maintain a Louisiana Gaming Permit. The Queen Casino & Entertainment and its affiliates are an equal opportunity employer.
    $46k-88k yearly est. 60d+ ago
  • Marketing Manager

    Mockler Beverage Co A LP

    Marketing director job in Baton Rouge, LA

    As one the state's leading beverage distributors, our employees represent some of the most iconic and recognizable brands in the world! The Marketing Manager is responsible for all aspects of events and programs from development to planning, scheduling, and execution. This position requires exceptional professionalism and dedication to positive presentation of our brands leading to future engagement and consumption. Examples of common events include golf tournaments, races, chamber meetings, Ducks Unlimited, Delta Wildlife, CCA Banquets, LSU Fan Zone, LSU Tailgate, LSU Sports Properties, L Club, Alumni Events, and specific brand sampling opportunities. Minimum Requirements Must be at least 21 years of age Bachelor's degree in Marketing preferred At least 3-5 yrs Event Management experience, preferably in the beverage industry but not required Prior supervisory/management experience required Excellent written and verbal communication with specialized negotiating skills Proficient in Microsoft Word, Excel, and PowerPoint Ability to attend evening and weekend events as required Physical ability to assist with setup and tear down of events as needed to include stages, tables, tents, banners, draught trailers, and other event equipment as required Valid driver's license with acceptable driving record as per company policy Must be exceptionally organized and self-driven Primary Responsibilities Serve as primary contact and maintain all information related to events, programs, sponsorships, and donations Develop positive relationships with local promoters, media representatives, and field sales managers in order to stay informed of local trends, company direction, and community needs as well as to negotiate favorable terms for sponsored activities Supervise and direct Marketing Event staff of 4-8 employees to include conducting interviews, coordinating with HR on new hires and terminations, scheduling, efficient time management, time sheet approval, training requirements, compliance with company policies, safety, discipline, etc. Prepare and implement action plans for all events to include scheduling of staff, warehouse inventory availability, equipment and POS/PPG needs, proper licensing requirements, and budgetary management Maintain accurate inventory of all special events equipment such as stages, draught trailers, inflatables, tents, neons, ice bins, etc. to ensure quality, cleanliness, proper working condition, logo requirements, efficient utilization, and return after use Maintain accurate accounting of in-house event scheduling, product needs, set-up, tear-down, and clean up Maintain up to date knowledge of brand portfolio, pricing, competitive events, and Social Responsibility initiatives Benefits Excellent Medical, Dental, and Vision Benefits Employer Paid Life & Disability 401k with Matching On-site Fitness Center and Basketball Court MOCKLER BEVERAGE CO A LP is an EEO Employer - M/F/Disability/Protected Veteran Status View all jobs at this company
    $58k-95k yearly est. 13d ago
  • Marketing Manager

    Sasso

    Marketing director job in Baton Rouge, LA

    SASSO is partnering with one of our clients to identify a Marketing Manager to support the planning, coordination, and execution of marketing initiatives for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This role will serve as a key connector between internal stakeholders, agency partners, and vendors to ensure campaigns are delivered on time, on brand, and on budget. The ideal candidate has a strong background in sports marketing, thrives in fast-paced environments, and brings the confidence, adaptability and organizational skills to coordinate multiple projects while building trusted relationships with diverse stakeholders. ESSENTIAL DUTIES AND RESPONSIBILITIES Serve as the central point of coordination for brand marketing initiatives, aligning strategies across creative, digital, and retail channels. Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer, retail sales and direct-to-organization goals. Partner with creative teams to brief projects, review deliverables, and provide actionable feedback to maintain brand consistency. Manage campaign timelines, budgets, and deliverables across multiple stakeholders including agencies, vendors, and internal teams. Support execution of integrated marketing campaigns across paid, owned, and earned channels, ensuring alignment with brand positioning and product launches. Assist in managing influencer partnerships, affiliate programs, and social content initiatives to amplify reach and engagement. Coordinate email and SMS marketing efforts in collaboration with creative and e-commerce teams to drive customer engagement and retention. Track project progress, flag potential risks, and proactively address challenges to maintain schedules. Monitor market trends, competitor activity, and audience insights to inform campaign planning. Contribute to campaign reporting, helping analyze key performance metrics and providing recommendations for optimization. QUALIFICATIONS Education and Experience: Bachelor's degree in Marketing, Communications, Business, or related field. 3-5 years of marketing experience, ideally with a focus on sports marketing, agency collaboration, or e-commerce brands. Familiarity with e-commerce environments, conversion optimization concepts, and performance marketing metrics such as CAC and ROAS. Proven ability to manage multiple projects in a fast-paced, deadline-driven environment. Strong organizational and communication skills with the ability to coordinate cross-functional teams. Experience working with external agencies and vendors to deliver integrated campaigns. Knowledge of digital marketing channels, including social media, paid media, influencer marketing, and affiliate programs, is preferred. Behavioral Competencies: Project and campaign management Stakeholder communication and relationship building Time management and prioritization Adaptability in fast-paced environments Attention to detail and brand alignment Collaborative problem solving Initiative and resourcefulness WORK ENVIRONMENT AND PHYSICAL DEMANDS This is an in-office role based in Baton Rouge, LA. Candidates in New Orleans, Lafayette and surrounding areas are encouraged to apply, with the expectation of frequent in-person collaboration to support team integration and strategic alignment. Frequent travel may be required for internal or client meetings, engagement events, or project related initiatives. Requires extended periods of computer use and virtual meeting participation.
    $58k-95k yearly est. 60d+ ago
  • Marketing Manager

    Bath Planet

    Marketing director job in Baton Rouge, LA

    Job DescriptionMarketing Manager EZ Baths is one of the fastest growing brands in the acrylic bath remodeling industry and we are looking for quality people to join our winning team. Our goal is simple, to beautify bathrooms across the southeast by manufacturing and installing attractive, durable and low maintenance bath remodeling fixtures. Thereby enriching the lives of those we touch. EZ Baths is seeking to hire an experienced Marketing Manager to join our team. The Marketing Manager will effectively plan, develop and implement the marketing, advertising, canvassing, lead generation, and promotional activities of the organization and its brand. Essential Duties and Responsibilities This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time. • Establish a system of reports and communications for all information from the marketing team to the call center and sales team for solid communication and feedback. • Develop and implement B2C lead generation programs with targets, measures, and objectives. • Plan and oversee the organization's advertising and promotional activities including print, internet, shows/events, direct mail, TV and other sources. • Coordinate the production of a wide range of marketing communications. • Manage Canvassing and Lead Generation teams (Recruit, Hire, Train, Assign, Oversee). • Guide the day-to-day activities of marketing department employees and identify and manage outsourced vendors. • Oversee copywriting, design, layout, production and the implementation of all marketing materials. • Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the marketing plan. • Actively participate in a weekly Staff Meeting in Baton Rouge. • Oversee the implementation of the marketing strategy - including campaigns, events, digital marketing, and PR. Specific Responsibilities of the Job • Develop and maintain sales collateral, newsletters, brochures, and many other materials related to marketing. • Communicate with outside advertising agencies on ongoing campaigns. • Track campaigns, prepare performance analysis reports of post campaign and make recommendations to concurrent programs for corrective modifications. • Maintain open communication lines with all organizations and provide prompt answers to requests and convey concise, clear, and timely information. • Conduct market research to determine market requirements for existing and future products. • Analyze results of advertisement and marketing campaigns. • Execute a wide variety of details that are involved with direct mail, email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, search engine directories and other marketing plans. • Prepare new product marketing plans for product introductions. • Manage social media presence and direct programs to improve social media reputation and recognition. • Undertake continuous analysis of competitive environment and consumer trends. • Research and manage vendor relationships. Education and/or Experience • College degree or equivalent experience. • 1 - 3 years Customer Care experience: preferably in a manufacturing environment. • Strong internet and PC skills, including Microsoft Office. • Experience with MAS 100 (Sage) or comparable operating accounting software. • Enjoy working with people. • Friendly, energetic and positive attitude • Excellent written and oral communication skills. • Good time management skills. • Must be detail oriented, highly organized and able to perform under pressure. • Ability to work well with all levels of internal management and staff, as well as outside clients and vendors. • Have a team player attitude and willingness to always go that extra mile for the customer and team. • Have good problem-solving skills. Powered by JazzHR 8koZuMUQUw
    $58k-95k yearly est. 13d ago
  • Associate Director, Established Brands Marketing

    Otsuka America Pharmaceutical Inc. 4.9company rating

    Marketing director job in Baton Rouge, LA

    **_Associate Director, Established Brands Marketing_** The Associate Director, Established Brands Marketing is responsible for driving marketing strategy and execution for late-lifecycle brands, ensuring continued performance and smooth strategy transitions as products approach loss of exclusivity (LOE). This role will focus on maximizing brand value, optimizing commercial investments, and managing brand evolution within Otsuka's CNS portfolio. The individual will work closely with market access, sales, medical affairs, and finance to implement commercial strategies that sustain product revenue and market positioning. **Key Responsibilities** + **Brand Strategy & Lifecycle Management:** Lead marketing for established brands like Nuedexta, ensuring strategic transitions, continued performance, and LOE preparedness. + **Commercial Execution:** Develop and execute marketing plans that sustain brand revenue, optimize promotional spend, and drive post-LOE opportunities. + **Cross-Functional Collaboration:** Work closely with, market access, Finance, Commercial operations, and medical teams to ensure seamless execution of brand strategies + **Market Insights & Competitive Intelligence:** Monitor market dynamics, competitor activity, and reimbursement changes to refine marketing strategies and respond to evolving conditions. + **Performance Monitoring & Optimization:** Track key performance indicators (KPIs), adjust marketing tactics based on data insights, and implement cost-effective promotional strategies. + **Vendor & Agency Management:** Oversee agency relationships to ensure effective execution of brand initiatives while optimizing resource allocation. + **Portfolio Planning:** As needed, support the team with relevant early commercialization work and planning within CNS **Qualifications & Key Competencies** + Bachelor's degree in Business, Marketing, or a related field; MBA preferred + 6+ years of experience in pharmaceutical or biotech marketing, with experience in late-lifecycle brand management or LOE strategy preferred. + Strong understanding of market access, reimbursement, and commercialization strategies + Proven ability to develop and execute marketing plans for mature brands + Strong cross-functional collaboration skills, with experience working with sales, market access, and medical teams + Analytical mindset, with the ability to track performance metrics and optimize investments + Experience in budget management and vendor oversight + Ability to work in a matrixed environment and manage multiple priorities + This role is critical in ensuring Otsuka's established brands continue to perform effectively while transitioning through late-lifecycle management. **Competencies** **Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. **Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business. **Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders. **Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. **Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals. **Empowered Development -** Play an active role in professional development as a business imperative. Minimum $164,530.00 - Maximum $245,985.00, plus incentive opportunity: The range shown represents a typical pay range or starting salary for candidates hired to perform the work. Other elements may be used to determine actual salary such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. This information is provided to applicants in accordance with states and local laws. **Company benefits** : Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits. Come discover more about Otsuka and our benefit offerings; ********************************************* . **Disclaimer:** This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) . **Statement Regarding Job Recruiting Fraud Scams** At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf. Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment. Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters. To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* . Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities. Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
    $164.5k yearly 60d+ ago
  • Senior Growth Marketing Manager - Campaign Analytics

    Lumen 3.4company rating

    Marketing director job in Baton Rouge, LA

    Lumen connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and company from the people up - committed to teamwork, trust and transparency. People power progress. We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future. **The Role** The Senior Growth Marketing Manager - Campaign Analytics is a strategic leader within the Campaigns & Analytics organization, responsible for driving data-informed marketing strategies that accelerate growth and optimize performance. This role goes beyond reporting-it shapes the future of marketing effectiveness by delivering actionable insights, influencing decision-making, and championing a culture of data-driven excellence. The ideal candidate combines deep analytical expertise with strategic vision, stakeholder leadership, and the ability to operationalize insights at scale. This is a high-impact role requiring advanced analytical acumen, thought leadership, and cross-functional collaboration to deliver measurable business outcomes and influence executive-level decisions. **The Main Responsibilities** + Strategic Insight Leadership: Translate complex data into strategic recommendations that inform marketing investment decisions, campaign design, and go-to-market strategies. + Performance Optimization: Develop and implement frameworks for continuous campaign improvement, leveraging predictive modeling and advanced analytics to maximize ROI and pipeline contribution. + Executive Reporting & Storytelling: Create compelling narratives for senior leadership, synthesizing data into clear, actionable insights that influence strategic priorities. + Analytics Innovation: Identify and deploy advanced analytical techniques (e.g., attribution modeling, propensity scoring, segmentation) to uncover growth opportunities. + Lead the measurement and analysis of digital channels (web, email, paid media, social) to understand user behavior, engagement, and conversion paths. + Implement and optimize digital analytics frameworks (e.g., Adobe Analytics) to track KPIs across the full funnel. + Partner with Marketing Operations and web teams to leverage behavioral data for site optimization and personalization strategies. + Cross-Functional Influence: Partner with Marketing, Sales, Finance, and Product teams to align analytics with business objectives and ensure insights drive integrated planning. + Technology Enablement: Evaluate and optimize the use of analytics tools (Salesforce, Power BI, Adobe Analytics, Marketo) to enhance reporting automation and scalability. + Market & Competitive Intelligence: Incorporate external benchmarks and competitive insights into performance analysis to contextualize results and identify whitespace opportunities. + Innovation & Experimentation: Lead A/B testing and experimental design initiatives to validate hypotheses and inform future campaign strategies. **What We Look For in a Candidate** + 10+ years of experience in marketing analytics, growth marketing, or sales operations, with a proven track record of influencing strategic decisions. + Bachelor's degree in Marketing, Business, Analytics, or related field (Master's preferred). + Deep expertise in digital analytics platforms (Adobe Analytics) and tag management systems; experience with multi-touch attribution and web optimization tools is highly desirable. + Proficiency in Salesforce, Marketo, Power BI, and advanced Excel. + Expertise in advanced statistical methods, predictive modeling, and marketing attribution. + Strong business acumen with the ability to connect analytics to revenue impact and growth strategies. + Exceptional communication and executive presentation skills; able to simplify complex data for senior stakeholders. + Demonstrated leadership in cross-functional environments and ability to drive change through influence. + Highly organized, detail-oriented, and adept at managing multiple priorities in a fast-paced environment. **Compensation** This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. Location Based Pay Ranges $129,639 - $172,852 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY $136,121 - $181,494 in these states: CO HI MI MN NC NH NV OR RI $142,603 - $190,137 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process. Learn more about Lumen's: Benefits (**************************************************** Bonus Structure \#LI-Remote #LI-MK1 Requisition #: 340527 **Background Screening** If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page (************************************* . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. **Equal Employment Opportunities** We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. **Disclaimer** The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name. **Application Deadline** 11/15/2025
    $142.6k-190.1k yearly 3d ago
  • Marketing Manager

    River Parishes Tourist Commission

    Marketing director job in Laplace, LA

    Please submit your resume, cover letter, and samples of digital content, no later than 5:29 PM on May 23, 2025. The Marketing Manager reports to the Executive Director. The Marketing Manager is responsible for planning, coordinating, and executing marketing initiatives that promote Louisiana's River Parishes as a premier travel destination. This role ensures brand consistency, manages digital and traditional marketing efforts, and fosters strategic partnerships to tourism growth and engagement. Essential Duties and Responsibilities The duties and responsibilities listed are intended to outline the general scope of the role. They are not intended to be a complete list of all duties, responsibilities, and/or skills required. Additional duties may be assigned as needed. Marketing Strategy & Brand Management Assist in developing and implementing marketing plans aligned with organizational goals and budget. Manage the execution of marketing campaigns and ensure brand consistency across all materials and platforms. Support brand positioning efforts for Louisiana's River Parishes and sub-brands (e.g., Bonfire Country, Andouille Trail). Coordinate with internal teams and external partners to execute marketing initiatives and campaign elements. Conduct basic market research and gather insights to help inform campaign direction and audience targeting. Digital Marketing & Content Management Manage website content, SEO/SEM strategies, and web performance analytics. Lead social media strategy, including content development, scheduling, engagement, and influencer coordination. Create and curate engaging content across platforms, including blogs, photography, video, and newsletters. Maintain a well-organized digital asset library and ensure all content aligns with brand standards. Support digital advertising efforts and track performance metrics. Design & Creative Coordination Develop and manage comprehensive marketing strategies to promote the River Parishes. Design or supervise the production of promotional materials, signage, and branded assets. Ensure all creative outputs meet brand standards and support marketing goals. Coordinate marketing initiatives across print, digital, social, and outdoor media. Conduct market research and audience analysis to guide decision-making. Manage content creation, including newsletters, brochures, and promotional assets. Partnerships & Public Relations Collaborate with tourism partners, local businesses, CVBs, and statewide tourism entities. Represent the organization at tourism events, trade shows, and collaborative marketing efforts. Support public relations activities including press releases, media outreach, and hosted visits. Project Coordination & Vendor Collaboration Manage timelines, deliverables, and communication for marketing projects and campaigns. Track and report on marketing KPIs, adjusting strategies based on performance insights. Maintain and audit digital assets and content libraries. Stay current with marketing trends, tools, and tourism industry developments to bring fresh ideas forward and emerging technologies to guide innovation. Qualifications Education & Experience Bachelor's degree in marketing, communications, tourism, or a related field. 3+ years of experience in marketing, preferably in tourism, digital media, or destination promotion. Experience managing campaigns, content, and cross-functional teams. Skills & Requirements Proficient in Microsoft Office Suite and digital marketing tools (Google Analytics, SEO/SEM platforms, CMS, social scheduling tools). Strong writing with high attention to detail, editing, and storytelling abilities. Adobe Creative Suite is a plus Excellent project management and organizational skills, adaptable, and able to manage multiple projects simultaneously with differing deadlines. A team player with strong interpersonal and communication skills. Able to work occasional evenings and weekends. Valid driver's license and reliable transportation required. Must be well-groomed and maintain a professional appearance. Must be able to lift up to 25 pounds and transport equipment and materials for work tasks. Please submit your resume, cover letter, and samples of digital content, no later than 5:29 PM on May 23, 2025. View all jobs at this company
    $58k-95k yearly est. 60d+ ago
  • Senior Director, Marketing Transformation

    Indeed 4.4company rating

    Marketing director job in Baton Rouge, LA

    **Our Mission** As the world's number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers. (*Comscore, Total Visits, March 2025) **Day to Day** As the Senior Director of Marketing Transformation you will report to the VP Global Marketing, Strategy and Partnerships. You will drive the evolution of our global Marketing organization into a modern, performance-driven powerhouse operating at scale globally. This involves embedding AI, automation, and agile practices across all Marketing functions (B2B, B2C, digital, offline, mobile, desktop). You and your team will link Marketing, Product, Technology, Data Science, GoToMarket, and Sales to modernize how we plan, execute, and measure Marketing initiatives. **Responsibilities** We are helping Indeed's evolution into a strategic workforce partner and leading destination for job seekers. Thus our Marketing function must transition from fragmented, manual execution to an integrated, high-velocity automated engine. This role ensures we rethink operations, driving business growth and efficiency, adding new tools to old processes. + Define the vision for an integrated, technologically advanced Marketing team, identifying gaps and opportunities to craft a transformation strategy. + Bridge business requirements with technological solutions, prioritize initiatives, redesign workflows, and make "make or buy" judgments to enhance agility and ROI. + Build compelling business cases to obtain necessary resources. + Drive the adoption of AI and marketing automation, manage transformation efforts, and define/monitor OKRs to ensure results, adjusting to evolving technology. + Manage and grow a team of approximately 10 across multiple US locations. + Communicate progress and plans to Senior Leadership and the broader Indeed community. **Skills/Competencies** + 15+ years in Marketing, Marketing Operations, Strategic Consulting, or Business Transformation. With 5+ years in senior leadership at a major global technology company (SaaS, e-commerce, or B2B/B2C tech platform). + Proven success leading large-scale, global marketing transformation. + Deep expertise leveraging AI, machine learning, and automation to reshape marketing. Also coupled with extensive MarTech domain knowledge (modern MarTech stacks, CRM, Data Warehousing, BI platforms). + Ability to architect multi-year transformation roadmaps aligning with global business goals for B2B and B2C Marketing channels, applying Agile and Lean methodologies. + Demonstrated ability to drive adoption of new processes and technologies across diverse teams. Also with experience building, mentoring, and leading high-performing, globally-minded teams. + Proficient in defining and measuring KPIs for transformation success, focusing on business growth and ROI. Thrives in fast-paced, high-growth environments with a bias for action. + Resourceful, flexible manager able to navigate ambiguity and prioritizing in complex, matrixed organizational structures. + Passion or the latest trends in technology, marketing innovation, and organizational design. **Salary Range Transparency** SF Bay Area 245,000 - 355,000 USD per year US Remote 204,000 - 296,000 USD per year NYC Metro 224,000 - 326,000 USD per year **Benefits - Health, Work/Life Harmony, & Wellbeing** The base salary range represents the low and high end of the Indeed salary range for this position in the given work location. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits. **Equal Opportunities and Accommodations Statement** Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We're proud to be an Equal Employment and Affirmative Action employer seeking to create a welcoming and inclusive environment. All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran, or any other non-merit based or legally protected grounds. Indeed is dedicated to providing reasonable accommodations to qualified individuals with known disabilities to participate in the employment application process. To learn more about requesting an accommodation, please visit ********************************************** In the request for an accommodation, please inform us of the nature of your request and your contact information. If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview. For more information about our commitment to equal opportunity/affirmative action, please visit our ESG home page (********************************** **Inclusion & Belonging** Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, we're committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive. We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity. We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment. Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome. **Indeed's Employee Recruiting Privacy Policy** Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our site's user and privacy policy found at **************************** , we also want to make you aware of our recruitment specific privacy policy found at ****************************/indeed-jobs . **Agency Disclaimer** Indeed does not pay placement fees for unsolicited resumes or referrals from non-candidates, including search firms, staffing agencies, professional recruiters, fee-based referral services, and recruiting agencies (each individually, an "Agency"), subject to local laws. An Agency seeking a placement fee must obtain advance written approval from Indeed's internal Talent Acquisition team and execute a fee agreement with Indeed for each job opening before making a referral or submitting a resume for that opening. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Reference ID: 46320
    $123k-160k yearly est. 6d ago
  • Product Marketing Manager - Prescription Payer Management

    Meta 4.8company rating

    Marketing director job in Baton Rouge, LA

    We're looking for a Consumer Product Marketing Manager, specializing in the vision insurance channel and prescription (Rx) commercialization of Meta's smart glasses and AR business. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have in-depth experience in the prescription optical industry and vision insurance, including new product commercialization. Core to the role will be supporting go-to-market strategy creation and execution for prescription wearables technology across Rx channels. **Required Skills:** Product Marketing Manager - Prescription Payer Management Responsibilities: 1. Lead the definition and execution of vision insurance strategy and relationships for Meta's wearables' business 2. Define the value proposition for insurance providers to enable member access to Meta's products using insurance benefits 3. Manage Meta's product status under different formulary scenarios and in- vs. out-of-network provider conditions 4. Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit 5. Create go-to-market (GTM) strategy to drive product adoption & engagement 6. Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels 7. Serve as the subject matter expert on prescription wearer and channel needs and mindsets 8. Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance **Minimum Qualifications:** Minimum Qualifications: 9. 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields 10. In-depth knowledge of vision insurance across multiple providers 11. Experience with insurance formulary management and provider network strategies 12. Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies 13. Experience analyzing data and translating to insights that support product development and go-to-market strategies 14. Experience leading implementation of complex product or service offerings 15. Experience working with technical partners to translate between technical and consumer languages 16. Experience collaborating with external vendors and partners 17. Bachelor's degree **Preferred Qualifications:** Preferred Qualifications: 18. Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often 19. Interest and understanding of Virtual and Mixed Reality 20. MS/MBA degree **Public Compensation:** $158,000/year to $223,000/year + bonus + equity + benefits **Industry:** Internet **Equal Opportunity:** Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
    $158k-223k yearly Auto-Apply 60d+ ago
  • Entry Level Marketing Manager

    Dynamic Retail Solutions

    Marketing director job in Thibodaux, LA

    Specializing in brand promotion, retail sales and customer service, Dynamic Retail Solutions provides our clients with thoroughly trained individuals who assist in increasing both store revenue and customer satisfaction. Our associates are equipped with the skills and determination needed to bring improvement not just in sales but also to the overall customer experience. Job Description About the Job We are a marketing firm looking for people with potential and an ambitious drive, rather than experience, to aggressively continue to expand nationwide. ________________________________________ We are offering full-time for ENTRY LEVEL Marketing Managers and Account Representatives. We have an aggressive expansion plan laid out and are looking to find a person who would love to work in a, fun, competitive, positive-minded environment. ________________________________________ What We Do: We are an outsourcing marketing firm. That means our clients hire us to provide a personal touch with customers that they can't do themselves and don't trust anyone else to do. Because our personal approach in retail has proved to be so successful, we do not do any telemarketing or direct mail, nor do we do door to door or business to business sales. ________________________________________ Why We Are Hiring: Our clients are asking us to bring them more customers. Therefore, our goal is to find someone to help us run our Houma retail locations and help in our expansion efforts. We are looking for LEADERS, someone who will be able to manage a team and be consistent themselves. The person we hire will get management training and have unlimited growth opportunity. ______________________________________ Our Management Training Program focuses on the following areas: Retail/Customer Service Consumer Relations Sales and Marketing. This job involves face to face sales of service (Not business to business or door to door). Leadership Skills Effective Communication Techniques Marketing Campaign Roles Sales Strategies Team Management ________________________________________ Employees with a proven track record will have the opportunity to participate in our Leadership and Management Development Program. ________________________________________ To schedule an interview this week with our hiring manager, submit your resume and contact information for immediate review. Qualifications Who We're Looking For: You must actually be ENTRY LEVEL. You must possess great people skills. You must demonstrate excellent work ethic. You must have a positive business attitude like the rest of our enthusiastic staff. You must be confident you'll be successful, just waiting for a career opportunity where you can prove yourself. Additional Information Check us out online! ***************** ************************************************************** ********************************** https://www.facebook.com/pages/Dynamic-Retail-Solutions/**********27644?sk=timeline https://plus.google.com/u/0/10**********086855234/about
    $58k-97k yearly est. 5d ago
  • Marketing Operations Strategist

    Fmolhs Career Portal

    Marketing director job in Baton Rouge, LA

    The MarComm Production Operations Strategist is a central figure within our in-house marketing and communications agency, responsible for supporting the creative production and operations workflow processes from concept to implementation. This role ensures that high-quality projects are delivered on time and within scope, balancing both creative vision and operational efficiency. The successful candidate will be a master of orchestration, keeping every project phase running smoothly, motivating and influencing teams to deliver their best work, and ensuring that all deadlines are consistently met. Key Responsibilities Project Oversight: Coordinate the end-to-end lifecycle of creative projects, from initial brief to final delivery, ensuring alignment with deadlines and best utilization of internal and external resources. Production Management: Oversee the production schedule, resource allocation, and workflow management for all MarComm projects, including but not limited to print, digital, video, and event assets. Cross-functional Leadership: Serve as a liaison between creative, strategy, account, and technical teams, facilitating collaboration and information flow across disciplines. Timeline & Deadline Management: Build, update, and enforce project timelines, ensuring that all deliverables are completed efficiently and on schedule. Proactively identify potential delays or bottlenecks and resolve issues to keep projects on track. Process Optimization: Develop and maintain streamlined processes, best practices, and organizational systems that optimize efficiency, quality, and output consistency. Identify opportunities for continuous improvement within creative operations. Motivation & Influence: Motivate, coach, and influence team members and stakeholders to maintain momentum, meet deadlines, and achieve project goals. Foster a positive, collaborative culture that encourages accountability and creative excellence. Resource Coordination: Manage scheduling and assignments for internal and external resources, including designers, writers, photographers, videographers, and freelancers, ensuring effective utilization of talent. Budget & Vendor Management: Assist with cost tracking and vendor coordination, ensuring projects stay within financial parameters while delivering exceptional value and quality. Status Reporting: Provide regular status updates to leadership and stakeholders, documenting progress, changes, risks, and successes. Prepare post-project reports and analyses to inform future initiatives. Quality Assurance: Oversee quality control at all phases of production to ensure deliverables meet or exceed internal standards and client expectations. Required Qualifications Bachelor's degree in Marketing, Communications, Project Management, Business Administration, or a related field. Minimum five years of experience, with at least three in project coordination, production management, or a similar role within the marketing, advertising, or creative industry. Demonstrated ability to manage multiple projects simultaneously, with a proven track record of delivering on time and on budget. Strong understanding of the creative production process, from ideation through to execution and implementation. Exceptional organizational, planning, and time management skills; detail-oriented and process-driven. Excellent interpersonal, written, and verbal communication skills; able to influence, motivate, and inspire teams and individuals at all levels. Proficiency with project management tools (e.g., Lytho, Monday.com, Smartsheet) and the Microsoft Office Suite; familiarity with creative software (e.g., Adobe Creative Suite) is a plus. Ability to adapt quickly, manage ambiguity, and remain calm under pressure in a fast-paced, deadline-driven environment. Professionalism, discretion, and a collaborative attitude. Success Indicators Consistent on-time and on-budget delivery of projects. High team engagement and positive feedback from stakeholders and clients. Continuous improvement and implementation of best practices that enhance workflow and project outcomes. Effective problem-solving and risk management with minimal disruption to project progress. Bachelor's degree in Marketing, Project Management, Communications, or a relevant field; Master's degree may substitute for two years of experience. Minimum 3 years of relevant experience in project management, marketing strategy, or communications. Demonstrated experience in developing and managing project plans for marketing and communications initiatives. Strong organizational and project management skills, with the ability to manage multiple assignments efficiently. Proficiency with project management tools and performance analytics. Excellent communicator with a collaborative and creative mindset. Knowledge of compliance, legal standards, and best practices in project management.
    $53k-88k yearly est. Auto-Apply 25d ago
  • Marketing Operations Strategist

    Fmolhs

    Marketing director job in Baton Rouge, LA

    The MarComm Production Operations Strategist is a central figure within our in-house marketing and communications agency, responsible for supporting the creative production and operations workflow processes from concept to implementation. This role ensures that high-quality projects are delivered on time and within scope, balancing both creative vision and operational efficiency. The successful candidate will be a master of orchestration, keeping every project phase running smoothly, motivating and influencing teams to deliver their best work, and ensuring that all deadlines are consistently met. Key Responsibilities Project Oversight: Coordinate the end-to-end lifecycle of creative projects, from initial brief to final delivery, ensuring alignment with deadlines and best utilization of internal and external resources. Production Management: Oversee the production schedule, resource allocation, and workflow management for all MarComm projects, including but not limited to print, digital, video, and event assets. Cross-functional Leadership: Serve as a liaison between creative, strategy, account, and technical teams, facilitating collaboration and information flow across disciplines. Timeline & Deadline Management: Build, update, and enforce project timelines, ensuring that all deliverables are completed efficiently and on schedule. Proactively identify potential delays or bottlenecks and resolve issues to keep projects on track. Process Optimization: Develop and maintain streamlined processes, best practices, and organizational systems that optimize efficiency, quality, and output consistency. Identify opportunities for continuous improvement within creative operations. Motivation & Influence: Motivate, coach, and influence team members and stakeholders to maintain momentum, meet deadlines, and achieve project goals. Foster a positive, collaborative culture that encourages accountability and creative excellence. Resource Coordination: Manage scheduling and assignments for internal and external resources, including designers, writers, photographers, videographers, and freelancers, ensuring effective utilization of talent. Budget & Vendor Management: Assist with cost tracking and vendor coordination, ensuring projects stay within financial parameters while delivering exceptional value and quality. Status Reporting: Provide regular status updates to leadership and stakeholders, documenting progress, changes, risks, and successes. Prepare post-project reports and analyses to inform future initiatives. Quality Assurance: Oversee quality control at all phases of production to ensure deliverables meet or exceed internal standards and client expectations. Required Qualifications Bachelor's degree in Marketing, Communications, Project Management, Business Administration, or a related field. Minimum five years of experience, with at least three in project coordination, production management, or a similar role within the marketing, advertising, or creative industry. Demonstrated ability to manage multiple projects simultaneously, with a proven track record of delivering on time and on budget. Strong understanding of the creative production process, from ideation through to execution and implementation. Exceptional organizational, planning, and time management skills; detail-oriented and process-driven. Excellent interpersonal, written, and verbal communication skills; able to influence, motivate, and inspire teams and individuals at all levels. Proficiency with project management tools (e.g., Lytho, Monday.com, Smartsheet) and the Microsoft Office Suite; familiarity with creative software (e.g., Adobe Creative Suite) is a plus. Ability to adapt quickly, manage ambiguity, and remain calm under pressure in a fast-paced, deadline-driven environment. Professionalism, discretion, and a collaborative attitude. Success Indicators Consistent on-time and on-budget delivery of projects. High team engagement and positive feedback from stakeholders and clients. Continuous improvement and implementation of best practices that enhance workflow and project outcomes. Effective problem-solving and risk management with minimal disruption to project progress. Bachelor's degree in Marketing, Project Management, Communications, or a relevant field; Master's degree may substitute for two years of experience. Minimum 3 years of relevant experience in project management, marketing strategy, or communications. Demonstrated experience in developing and managing project plans for marketing and communications initiatives. Strong organizational and project management skills, with the ability to manage multiple assignments efficiently. Proficiency with project management tools and performance analytics. Excellent communicator with a collaborative and creative mindset. Knowledge of compliance, legal standards, and best practices in project management.
    $53k-88k yearly est. Auto-Apply 25d ago
  • Website Digital Strategy Director

    Maximus 4.3company rating

    Marketing director job in Baton Rouge, LA

    Description & Requirements Maximus is seeking an experienced and detail-oriented Website Digital Strategy Director to own the strategy, execution, and optimization of our digital presence. This is a hybrid role requiring both strategic leadership and hands-on management of our web platform. The Director will define the vision for our digital ecosystem with input from the marketing business leaders, manage day-to-day operations in Adobe Experience Manager (AEM), and ensure our web content delivers a seamless, accessible, and engaging experience. Success in this role depends on the ability to balance digital strategy with execution while working collaboratively across teams to deliver business impact. Key Responsibilities: Strategic Leadership Define and execute the digital strategy for Maximus' web presence in alignment with organizational goals Develop governance and standards for content, design, and user experience across digital platforms. Evaluate emerging tools, systems, and trends to recommend improvements and innovations. Partner with marketing, IT, and business stakeholders to align website initiatives with enterprise priorities. Hands-On Strategic Execution Manage, update, and optimize website content in Adobe Experience Manager (AEM). Create and maintain layouts that prioritize clarity, usability, and accessibility. Translate complex or technical information into clear, engaging web content. Apply on-page SEO best practices (metadata, headers, internal linking, keyword optimization). Monitor performance with analytics tools (Google Analytics/GA4, SEMrush, Google Search Console) and provide actionable insights. Troubleshoot content and system issues, collaborating with IT and design teams on fixes and enhancements. Collaborate with marketing segment leads to ensure timely implementation of site updates. User Experience, Compliance & Collaboration Conduct ongoing audits to improve navigation, information architecture, and user journeys. Ensure compliance with Section 508/WCAG accessibility standards. Advocate for a user-first approach in all digital initiatives. Provide forward thinking approach to digital innovation. Build strong partnerships across marketing, IT, design, product, and business units to deliver cohesive digital solutions. Act as a bridge between technical and non-technical teams, ensuring alignment and shared ownership of outcomes. *The preferred location includes DC or McLean, VA area; otherwise, travel is required based on the business needs*** Essential Duties and Responsibilities: - Website Strategy & Governance: Establish and follow web governance policies and practices to ensure the website can support the organization's near- and long-term growth strategies. In addition to the overall structure and feel of the website, governance includes requirements like ADA/Section 508 accessibility. Maintain platform consistency across visual design, messaging, and usability-applying UX best practices and data-driven iteration. - User Experience & Content Oversight: Direct the continuous improvement of website architecture, navigation, and content strategy to improve engagement, clarity, and conversion. Collaborate with marketing, communications, proposal, and delivery teams to ensure content is targeted, compliant, and credible to buyers. Work with developers and teams to lead development of custom website features and functions to enhance the website experience. - Technology & Platform Management: Co-own the enterprise marketing technology stack, ensuring integration, optimization, and adoption across the organization. Manage website infrastructure, tools, and vendor relationships, such as CMS (Adobe Experience Manager), marketing automation (HubSpot), CRM (Salesforce), and sales enablement systems (Highspot). Ensure platform scalability, performance, and security in partnership with IT and Cybersecurity. Oversee day-to-day operations, uptime, QA processes, and CMS workflows, with backup capability for basic website code updates. - Analytics & Optimization: Establish KPIs and reporting frameworks to monitor site performance, engagement, and lead generation. Implement A/B testing, SEO improvements, and user behavior analytics to continuously refine the site experience and content prioritization. Collaborate with marketing teams to identify, develop, and track performance analytics that inform campaign performance and reveal market insights. - Team Management & Cross-functional Collaboration: As the business "owner" of the organization's website, work with other website stakeholders to ensure the website supports both near- and long-term growth initiatives across the organization. Typically manage a department or small sub-function for the organization OR a job function for a small to mid-sized business, which includes web managers, UX designers, developers, and content strategists. May also lead through influence of other teams/departments. Typically responsible for creating workforce and staffing plans for department/unit to ensure availability of human capital necessary to accomplish departmental business results. May have hiring, firing, promotion, and reward authority within own area, in accordance with guidelines. May assist with website code updates when needed. - Message Alignment: Work closely with Lead Content Writer to ensure website messaging aligns with Marketing's standards and guidance. Minimum Requirements - Bachelor's degree in relevant field of study and 10+ years of relevant professional experience required. 10+ years of Federal/State government experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred Must understand continuous process improvements (CPI) benefits and ability to rapidly communicate these benefits using multiple channels (written/video and the like) Experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred Strong technical foundation and ability to pick up and understand AI/RPA product/tech concepts/partnering with Solution Architects Distinctive problem-solving, strategic, and analytical capabilities Ability to lead and succeed in a fast-paced, dynamic, hyper-growth business environment with a track record of building trusted relationships with senior stakeholders Strong communication and storytelling skills required, with experience writing for technical audiences Ability to create collateral for product launches and strong product management skills Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations and metrics EEO Statement Maximus is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information and other legally protected characteristics. Pay Transparency Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-specific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances. Accommodations Maximus provides reasonable accommodations to individuals requiring assistance during any phase of the employment process due to a disability, medical condition, or physical or mental impairment. If you require assistance at any stage of the employment process-including accessing job postings, completing assessments, or participating in interviews,-please contact People Operations at applicantaccommodations@maximus.com. Minimum Salary $ 138,380.00 Maximum Salary $ 187,220.00
    $70k-103k yearly est. 2d ago
  • Marketing and Communications Director

    Girl Scouts Louisiana East, Inc.

    Marketing director job in Gonzales, LA

    Job DescriptionPosition Description: At Girl Scouts Louisiana East, we build girls of courage, confidence, and character who make the world a better place. Were looking for a creative, strategic, and mission-driven Marketing and Communications Director to lead our storytelling, strengthen our brand, and elevate awareness across our region.About the RoleThe Marketing and Communications Director (MCD) is the driving force behind GSLEs marketing, communications, and public relations strategies. This role leads high-level planning and execution, ensuring consistent, compelling, and values-based messaging that supports membership, fundraising, and community engagement goals.The MCD works collaboratively across departments and provides strategic direction and oversight to our outsourced marketing and communications consulting team, ensuring all initiatives meet deadlines, maintain quality, and reflect the Girl Scout brand.Key Responsibilities:Develop and execute annual marketing and communications plans that advance Council priorities.Lead oversight and coordination of projects with the outsourced MarCom consulting team to ensure successful delivery of campaigns and initiatives.Serve as media spokesperson and manage relationships with press, community partners, and vendors.Oversee the development of creative content, publications, and digital materials that strengthen brand visibility.Manage website, social media, and email marketing to grow engagement and audience reach.Analyze marketing data and trends to inform strategies and measure impact.Collaborate with Membership, Fund Development, and Program teams to align marketing efforts with organizational goals.Qualifications:Bachelors degree in Marketing, Communications, or a related field (Masters preferred).Minimum 10 years of progressive experience in marketing and communications, including:At least 5 years developing and implementing strategic marketing plans.Demonstrated leadership managing vendors or external marketing partners.Exceptional communication, writing, and presentation skills.Proficiency with Microsoft Office, Adobe Creative Suite, Canva, and CRM or data tools (e.g., Salesforce).Strong organizational, analytical, and problem-solving abilities.Experience in nonprofit, youth development, or mission-driven organizations preferred.Additional Requirements:Valid drivers license and vehicle insurance.Occasional travel to events and Council locations.Membership in Girl Scouts of the USA (required upon hire).Why join GSLE? Be part of a mission that empowers girls and transforms communities.Work in a collaborative, values-based environment.Enjoy a flexible hybrid schedule and meaningful, purpose-driven work.Ready to lead bold storytelling and elevate an iconic brand?Apply now and help shape the voice and vision of Girl Scouts Louisiana East! Additional Information: Successful candidates must pass a criminal background check as part of the pre-employment hiring process.
    $71k-123k yearly est. 5d ago
  • Marketing Operations Strategist

    Franciscan Missionaries of Our Lady University 4.0company rating

    Marketing director job in Baton Rouge, LA

    The MarComm Production Operations Strategist is a central figure within our in-house marketing and communications agency, responsible for supporting the creative production and operations workflow processes from concept to implementation. This role ensures that high-quality projects are delivered on time and within scope, balancing both creative vision and operational efficiency. The successful candidate will be a master of orchestration, keeping every project phase running smoothly, motivating and influencing teams to deliver their best work, and ensuring that all deadlines are consistently met. Key Responsibilities Project Oversight: Coordinate the end-to-end lifecycle of creative projects, from initial brief to final delivery, ensuring alignment with deadlines and best utilization of internal and external resources. Production Management: Oversee the production schedule, resource allocation, and workflow management for all MarComm projects, including but not limited to print, digital, video, and event assets. Cross-functional Leadership: Serve as a liaison between creative, strategy, account, and technical teams, facilitating collaboration and information flow across disciplines. Timeline & Deadline Management: Build, update, and enforce project timelines, ensuring that all deliverables are completed efficiently and on schedule. Proactively identify potential delays or bottlenecks and resolve issues to keep projects on track. Process Optimization: Develop and maintain streamlined processes, best practices, and organizational systems that optimize efficiency, quality, and output consistency. Identify opportunities for continuous improvement within creative operations. Motivation & Influence: Motivate, coach, and influence team members and stakeholders to maintain momentum, meet deadlines, and achieve project goals. Foster a positive, collaborative culture that encourages accountability and creative excellence. Resource Coordination: Manage scheduling and assignments for internal and external resources, including designers, writers, photographers, videographers, and freelancers, ensuring effective utilization of talent. Budget & Vendor Management: Assist with cost tracking and vendor coordination, ensuring projects stay within financial parameters while delivering exceptional value and quality. Status Reporting: Provide regular status updates to leadership and stakeholders, documenting progress, changes, risks, and successes. Prepare post-project reports and analyses to inform future initiatives. Quality Assurance: Oversee quality control at all phases of production to ensure deliverables meet or exceed internal standards and client expectations. Required Qualifications Bachelor's degree in Marketing, Communications, Project Management, Business Administration, or a related field. Minimum five years of experience, with at least three in project coordination, production management, or a similar role within the marketing, advertising, or creative industry. Demonstrated ability to manage multiple projects simultaneously, with a proven track record of delivering on time and on budget. Strong understanding of the creative production process, from ideation through to execution and implementation. Exceptional organizational, planning, and time management skills; detail-oriented and process-driven. Excellent interpersonal, written, and verbal communication skills; able to influence, motivate, and inspire teams and individuals at all levels. Proficiency with project management tools (e.g., Lytho, Monday.com, Smartsheet) and the Microsoft Office Suite; familiarity with creative software (e.g., Adobe Creative Suite) is a plus. Ability to adapt quickly, manage ambiguity, and remain calm under pressure in a fast-paced, deadline-driven environment. Professionalism, discretion, and a collaborative attitude. Success Indicators Consistent on-time and on-budget delivery of projects. High team engagement and positive feedback from stakeholders and clients. Continuous improvement and implementation of best practices that enhance workflow and project outcomes. Effective problem-solving and risk management with minimal disruption to project progress. Responsibilities Qualifications * Bachelor's degree in Marketing, Project Management, Communications, or a relevant field; Master's degree may substitute for two years of experience. * Minimum 3 years of relevant experience in project management, marketing strategy, or communications. * Demonstrated experience in developing and managing project plans for marketing and communications initiatives. * Strong organizational and project management skills, with the ability to manage multiple assignments efficiently. * Proficiency with project management tools and performance analytics. * Excellent communicator with a collaborative and creative mindset. * Knowledge of compliance, legal standards, and best practices in project management.
    $55k-68k yearly est. 24d ago
  • Product Marketing Manager, Real-World Data (RWD)

    Norstella

    Marketing director job in Baton Rouge, LA

    Company: Norstella Employment Type: Full Time **Description** At Norstella, our mission is simple: to help our clients bring life-saving therapies to market quicker-and help patients in need. Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle -and get the right treatments to the right patients at the right time. Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making. Together, via our market-leading brands, we help our clients: - Citeline - accelerate the drug development cycle - Evaluate - bring the right drugs to market - MMIT - identify barrier to patient access - Panalgo - turn data into insight faster - The Dedham Group - think strategically for specialty therapeutics By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics. As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world class solutions in the USA, UK, The Netherlands, Japan, China and India. **The Role: Product Marketing Manager, Real-World Data (RWD)** The Product Marketing Manager, RWD is an individual contributor reporting to the Vice President of Product Marketing. You'll shape and execute GTM for Norstella's RWD assets, products, and services, partnering closely with Product, Commercial, and our RWD Center of Excellence to drive adoption and revenue **Responsibilities:** - Positioning & Messaging: Own differentiated positioning, packaging, and narratives for RWD products and services; translate complex methods into clear value for biopharma buyers. - Go-to-Market: Build and run launch plans (tiers, milestones, pricing/packaging input, sales motions); align with Product, Sales, and Marketing on timelines and KPIs. - Market Intelligence: Size markets, map competitors, synthesize buyer pains and jobs-to-be-done; turn insights into roadmap and GTM recommendations. - Pipeline Enablement: Create core PMM artifacts (value frameworks, pitch decks, one-pagers, FAQs, objection handling); enable Sales/CS through trainings and talk tracks. - Demand Support: Partner with Demand Gen on campaigns, content, and events; define target segments, offers, and success metrics. **Qualifications:** - Bachelor's in Business, Marketing, or a life sciences field. - 3-5 years in Product Marketing or Product Management; experience with real-world data (claims, labs, EMR/EHR, Rx, hub/specialty pharmacy) strongly preferred. - Proven ability to turn technical concepts into compelling, concise messaging and content. - Executive-ready communicator; excellent writing and PowerPoint. - Comfortable in fast-moving, cross-functional environments; bias to action. - Pragmatic Institute or PMA certification a plus **Location: United States** **Our Guiding Principles for success at Norstella:** 01: Bold, Passionate, and Mission-First 02: Integrity, Truth, and Reality 03: Kindness, Empathy, and Grace 04: Resilience, Mettle, and Perseverance 05: Humility, Gratitude, and Learning **Benefits:** - Medical and Prescription Drug Benefits - Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA) - Dental & Vision Benefits - Basic Life and AD&D Benefits - 401k Retirement Plan with Company Match - Company Paid Short & Long-Term Disability - Paid Parental Leave - Paid Time Off & Company Holidays _The expected base salary for this position ranges from $120,000 to $140,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus._ _Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law._ _Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we're just as excited about you._ _All legitimate roles with Norstella will be posted on Norstella's job board which is located at norstella.com/careers. If a role is not posted on this job board, a candidate should assume the role is not a legitimate role with Norstella. Norstella is not responsible for an application that may be submitted by or through a third-party and candidates should proceed with extreme caution if a third-party approaches them about an open role with Norstella. Norstella will never ask for anything of value or any type of payment during or as part of any recruitment, interview, or pre-hire onboarding process. If you are aware of or have reason to believe a job posting purportedly for a role with Norstella is fraudulent or otherwise not authorized by Norstella, please contact the Company using the following email address:_ _[email protected]_ _._ Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.
    $120k-140k yearly 25d ago
  • Senior Manager, Marketing

    Studyville

    Marketing director job in Baton Rouge, LA

    Who We Are Studyville is a premier academic enrichment hub, where students of all ages gain the confidence, skills, and support to thrive. With a reputation for excellence, we provide high-quality tutoring and a vibrant, welcoming environment that inspires learning and growth. Position Overview The Senior Marketing Manager is both strategist and executor. You'll design and implement campaigns that drive measurable enrollment, franchise growth, and district partnerships while using Studyville's remarkable student outcomes data as a storytelling engine. This role requires a marketer who can translate raw numbers into compelling narratives that showcase our impact, differentiate us from competitors, and build trust with parents, districts, and franchise partners. It's ideal for someone who can think like a Director but still enjoys rolling up their sleeves to run ads, create content, and deliver tangible results. Work Environment This is a full-time M-F position; evening and weekend availability required as needed by the business Ability to travel up to 15% of the time Overnight travel required for conferences and events Primary work location: 8318 Jefferson Hwy, Baton Rouge LA 70809 What We Offer Competitive salary rate: $70,000 to $75,000 - DOE Bonus: 10-15% performance-based (tied to ROI, lead generation, franchise sales). Health Insurance: Dental, Medical, & Vision Flexible PTO policy All business-related travel expenses covered (meals, lodging, and transportation) Responsibilities Strategic Marketing Operations Develop and execute integrated marketing strategy tied to student enrollment, franchise sales, and ESA/district funding opportunities. Build and manage marketing calendar aligned with enrollment cycles, franchise launches, and policy-driven opportunities (ESA, TISA, Title funds). Create campaigns for different customer segments. Oversee collaboration with outside marketing firms and other vendors, ensuring strategic alignment and brand consistency. Competitive Analysis Conduct ongoing market intelligence on tutoring, franchise, and education sectors. Benchmark Studyville's offerings, pricing, and campaigns against competitors. Deliver quarterly competitive analysis reports to leadership with recommendations on positioning, differentiation, and opportunity capture. Digital Marketing & Demand Generation Manage Facebook, Instagram, and Google Ads with focus on cost-efficient, ROI-positive campaigns. Implement AI-driven campaign orchestration (copy variation, predictive engagement, dynamic spend). Run A/B testing across all campaigns, optimizing for cost per lead and conversion rate. Manage Google Business presence and generate consistent 5-star reviews. Brand & Content Leadership Serve as Brand Architect, shaping and protecting Studyville's identity while adapting for diverse audiences. Oversee production of proposals, presentations, blogs, white papers, video shorts, and thought leadership content. Coordinate photography/videography and ensure creative materials elevate the brand. Analytics & Reporting Translate analytics into clear narratives that drive decision-making (“data-fluent storyteller”). Use predictive analytics and market intelligence to anticipate customer behavior and competitor moves. Deliver outcome-based reports showing marketing spend tied to student outcomes, district contracts, and franchise growth. 90-Day Priorities Audit all marketing channels, ad performance, and competitor activity. Deliver a comprehensive competitive analysis report with positioning recommendations. Optimize Google and social ad accounts for conversions and lower cost-per-acquisition. Launch automated email sequences aligned with enrollment cycles. Implement reporting dashboard linking marketing spend to ROI and pipeline impact. Qualifications 6-8 years of marketing experience, with at least 3 in a management or senior role. Proven track record of tying marketing to measurable growth metrics (ROI, ROAS, enrollment, pipeline). Hands-on expertise with Facebook/Google Ads, Salesforce/HubSpot, and marketing automation. Strong content creation and brand management skills (Adobe InDesign proficiency preferred). Experience with competitive analysis, market intelligence, and positioning. Knowledge of education, franchising, or consumer service industries is a plus. Studyville LLC is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic." Pay Range USD $70,000.00 - USD $75,000.00 /Yr.
    $70k-75k yearly Auto-Apply 26d ago
  • Sr. Manager, Medical Distribution Account Marketing

    Cardinal Health 4.4company rating

    Marketing director job in Baton Rouge, LA

    **_What Product or Services Marketing Contributes to Cardinal Health_** Marketing is responsible for assessing customer needs, market conditions, and competition to inform business strategy. It implements the strategy by developing, commercializing, and monitoring the appropriate products and services. Product & Solutions Marketing is responsible for defining the product/service and market strategy and managing the life cycle, including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution, to drive customer loyalty, sales growth, and improved profitability. **_Jo_** **_b Summary_** The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability. **_Responsibilities_** Manages the development and execution of account-specific marketing plans for Cardinal Health's U.S. Medical Distribution Acute Care channel. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers. This role will be responsible for the following: Financials and Performance Metrics: + Leverage data to understand channel performance and program effectiveness and support decision-making. + Monitor product performance metrics and customer satisfaction. + Prepare reports and presentations on product performance and market insights for stakeholders. Marketing tools and GTM Strategies: + Develop and execute commercial marketing strategies - Create value propositions that resonate with target customer segments + Sales enablement support to accelerate industry growth + Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success. + Develop and drive promotional activity to sales and channels to meet objectives-Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging. + Partner with content team and customer solutions teams to develop customer case studies and white papers Collaborate with sales and cross-functional counterparts: + Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy + Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy + Ensure that marketing strategies are effectively executed at the channel level + Communicate cross-functionally for strategy refinement + Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel. Market Intelligence and Insights, including competitive analysis: + Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement + Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD **_Qualifications_** + Bachelor's degree from an accredited university; an MBA is preferred + 8-10 years of experience in Medical Device, Distribution, Supply Chain and/or Healthcare Marketing preferred + Self-motivated, entrepreneurial, independent, driven individual to meet objectives + Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to) + Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action + Ability to influence cross-functional teams without formal authority + Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities. + Excellent written and verbal communication skills and comfort presenting to internal and external audiences + Must be able to travel up to 25% of the time, including some nights and weekends. **_What is expected of you and others at this level_** + Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects + Participates in the development of policies and procedures to achieve specific goals. + Recommends new practices, processes, metrics, or models. + Works on or may lead complex projects of large scope. + Projects may have significant and long-term impacts. + Provides solutions that may set a precedent. + Independently determines the method for completion of new projects. + Receives guidance on overall project objectives. + Acts as a mentor to colleagues **Anticipated salary range:** $105,100 - $150,100 **Bonus eligible:** Yes **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close: 11/14/2025** *if interested in opportunity, please submit application as soon as possible. The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity. _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $105.1k-150.1k yearly 12d ago
  • Director, Global Marketing Nephrology & Immunology

    Otsuka America Pharmaceutical Inc. 4.9company rating

    Marketing director job in Baton Rouge, LA

    As the Director of Global Marketing (Nephrology & Immunology), you will transform science into strategy by driving global brand strategy, influencing launch preparations and execution, and forging connections across the enterprise **. This role is responsible for the launch of a first-in-class monoclonal antibody within the Nephrology & Immunology portfolio** . A successful candidate must be a strong matrix leader, good communicator and well-rounded global commercial leader, with proven results in shaping and implementing brand strategy, creating and delivering impactful and innovative Global programs to excel performance across the Globe. Clear strategic thinking with the ability to lead and demonstrate passion for the brand is required. You'll join an empowered, fast-paced, high-visibility team at the forefront of scientific innovation, where your work will shape decisions that impact patients worldwide with autoimmune and rare diseases. **Responsibilities:** + **Global Launch Leadership & Market Preparation:** Lead cross-functional global launch planning, ensuring alignment across R&D, medical affairs, market access, and regional teams. Drive pre-launch excellence by preparing priority markets with tailored strategies, tools, and stakeholder engagement plans. Develop and execute global launch readiness frameworks, including asset-specific launch excellence scorecards and KPIs. Ability to manage a significant scope of responsibility including multiple indication launch plans and new assets. + **Global Congress & KOL Strategy:** Design and implement a global congress strategy that elevates scientific presence and brand visibility. Build and execute a global KOL engagement plan to cultivate advocacy, shape perception, and inform strategy. Partner with medical affairs to align scientific narratives and ensure consistent messaging across touchpoints. + **Strategic Asset Development & Lifecycle Planning:** Influence target product profiles and indication prioritization with a sharp eye on market differentiation and commercial viability. Co-chair the product development committee with R&D. Shape lifecycle strategies that maximize long-term value, from pre-launch through post-market expansion. Inform the annual Global Asset Planning Process and present to senior leadership. + **Cross-Functional & Regional Collaboration:** Serve as the strategic integrator across global and regional teams, ensuring seamless execution and shared accountability. Facilitate enterprise-wide alignment through structured planning processes and transparent communication. Lead Launch Readiness Reviews with regions as well as Global Brand Team meeting with regions around the globe. + **Budget & Resource Stewardship:** Own global marketing budgets for assigned assets, ensuring strategic investment and ROI-driven execution. **Qualifications** + 10+ years in pharmaceutical or biotech marketing, with deep experience in launch strategy and pre-launch planning, global preferred + Proven success leading cross-functional teams through late-stage development and global commercialization + Expertise in global congress planning, KOL strategy, and market readiness frameworks. + Strong strategic thinking, business case development, and stakeholder influence. + Experience in Nephrology, Immunology, or autoimmune therapeutic areas preferred. + Undergraduate degree in marketing, science, or business required; advanced degree (MBA, PharmD, PhD, MD) strongly preferred. + Location: Remote, with ability to be in Princeton, NJ for moments that matter + Willingness to travel up to 30% globally. **Competencies** **Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. **Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business. **Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders. **Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. **Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals. **Empowered Development -** Play an active role in professional development as a business imperative. Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws. **Application Deadline** : This will be posted for a minimum of 5 business days. **Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits. Come discover more about Otsuka and our benefit offerings; ********************************************* . **Disclaimer:** This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) . **Statement Regarding Job Recruiting Fraud Scams** At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf. Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment. Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters. To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* . Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities. Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
    $183.3k yearly 28d ago
  • Product Manager, Technical Marketing

    Cardinal Health 4.4company rating

    Marketing director job in Baton Rouge, LA

    Cardinal Heath at-Home is seeking a Product Manager, to lead the development and optimization of our commerce websites and integration platforms that drive best in class customer experience and operational efficiencies. This role will be instrumental in defining and evolving the digital product ecosystem and will be responsible for delivering a high-performing, compliant, and customer-friendly digital experience. **Responsibilities** + Execute product roadmap for internal and customer-facing applications and 3rd party integrations. + Partner with IT, channel marketing, operations, 3rd party vendors to ensure thoughtful planning and execution of projects and enhancements. + Write SQL queries to extract data to troubleshoot issues and discover actionable insights. + Support integrations with EMR/ERP systems using HL7 (e.g., ADT, ORM, DFT), EDI (e.g., 850, 810), and APIs. + Write detailed product specs, user stories, and acceptance criteria; manage backlog and sprints. + Prioritize work items with stakeholders based on return on investment and benefits. + Support UAT, technical enablement, training materials, communications and Hypercare. + Partner with legal, privacy, and compliance stakeholders to ensure all solutions meet regulatory standards. **Qualifications** + 3 - 5 years of SQL programming experience for data retrieval, analysis and updates, with good working knowledge of table joins, aggregate, and grouping functions preferred. + Technical fluency and understanding of HL7 (e.g., ADT, ORM, DFT), EDI (e.g., 850, 810), API integrations preferred. + 2+ years of experience in product management experience, with a strong understanding of ownership responsibilities from discovery to delivery preferred. + Strong familiarity with JIRA and analytics tools. + Excellent communication, collaboration, and stakeholder management skills. + Analytical mindset with a data-informed approach to product decisions. + Experience in supply chain distribution is preferred. **_What is expected of you and others at this level_** + Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects + Works on complex projects of large scope + Develops technical solutions to a wide range of difficult problems + Solutions are innovative and consistent with organization objectives + Completes work; independently receives general guidance on new projects + Work reviewed for purpose of meeting objectives + May act as a mentor to less experienced colleagues **Anticipated salary range:** $93,500 - $120,240 **Bonus eligible:** No **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close:** 11/05/2025 *if interested in opportunity, please submit application as soon as possible. The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity. _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $93.5k-120.2k yearly 60d+ ago

Learn more about marketing director jobs

How much does a marketing director earn in Baton Rouge, LA?

The average marketing director in Baton Rouge, LA earns between $41,000 and $141,000 annually. This compares to the national average marketing director range of $68,000 to $193,000.

Average marketing director salary in Baton Rouge, LA

$76,000

What are the biggest employers of Marketing Directors in Baton Rouge, LA?

The biggest employers of Marketing Directors in Baton Rouge, LA are:
  1. American Commercial Lines
  2. Click Here Digital
  3. Belle of Baton Rouge
  4. Indeed
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