Post job

Marketing director jobs in Cheektowaga, NY - 67 jobs

All
Marketing Director
Marketing Analyst
Digital Marketing Manager
Marketing And Technology Manager
Customer Marketing Manager
Director, Product Marketing
Marketing Manager
Senior Director Of Marketing
Consultant/Marketing Director
Market Director
Manager, Field Marketing
Consumer Marketing Manager
Marketing Services Manager
Regional Marketing Manager
Partner-Director
  • Personal Lines Marketing Manager

    Bing Recruitment 4.4company rating

    Marketing director job in Buffalo, NY

    Job Description Independent Retail Insurance Agency with multiple locations in New York is seeking a dynamic and experienced Personal Lines Marketing Manager. The successful candidate will be responsible for marketing new & renewal personal insurance accounts, providing exceptional service and ensuring their insurance needs are met with tailored solutions. Responsibilities: Serve as the primary point of contact for marketing new & renewal personal insurance clients Analyze client insurance programs and recommend appropriate coverage enhancements or adjustments Identify new market opportunities and develop strategies to expand our customer base Build and maintain strong relationships, ensuring their needs are met Prepare and present insurance proposals and renewals for clients Stay updated on industry trends, regulatory changes, and development of new insurance products to identify potential business opportunities Qualifications & Experience: Current property and casualty license 5+ years of experience preferred in personal insurance Experience with standard market and high net worth personal lines home, auto, umbrella coverages Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients and colleagues Detail-oriented with strong analytical and problem-solving abilities Organizational skills with the ability to prioritize tasks effectively Experience with multiple insurance carriers preferred Role is hybrid/remote
    $86k-130k yearly est. 16d ago
  • Job icon imageJob icon image 2

    Looking for a job?

    Let Zippia find it for you.

  • Director of Marketing

    Reid Petroleum 4.0company rating

    Marketing director job in Lockport, NY

    About Us At Reid Petroleum, LLC we fuel more than just vehicles - we fuel communities. As the parent company of Crosby's convenience stores, we're proud to serve customers across a growing footprint with quality fuel, freshly prepared food, and affordable merchandise. Our success is powered by a commitment to integrity, customer focus, and entrepreneurial spirit. As we continue to grow, we're looking for a Director of Marketing who's ready to lead the next phase of our brand's evolution and share our story across every channel and community we serve. About the Role We're seeking a creative storyteller and strategic brand leader with a passion for driving customer engagement and revenue growth. You'll be responsible for developing and executing a unified marketing strategy for both Reid Petroleum, LLC and Reid Stores, LLC (Crosby's) - shaping how our customers see, experience, and connect with our brand. This is a hands-on leadership role for someone who can balance vision with execution, data with creativity, and inspiration with accountability. Key Responsibilities Brand Activation & Engagement Drive brand awareness and customer engagement through loyalty programs, community events, gamification, and digital storytelling. Develop and manage a marketing calendar of promotions, campaigns, and outreach events. Oversee the creation of clear, consistent messaging across digital, in-store, and media platforms. Adopt new tools and trends in AI-generated content and workflow efficiency. Marketing & Outreach Strategy Lead the evolution of digital marketing including SEO, social media, email, and influencer engagement. Deploy advanced analytics and CRM tools to understand customer behavior and improve targeting. Explore new technologies like AI, augmented reality, and automation for innovative content delivery. Collaborate closely with Sales and Retail teams to align marketing and business objectives. Strategic & Analytical Excellence Monitor trends, competitors, and campaign results to inform ongoing strategy. Develop marketing and communications plans that enhance brand awareness and customer loyalty. Manage the marketing budget to ensure efficient use of resources and measurable ROI. Track and report on campaign performance and market insights. Leadership & Team Development Lead, mentor, and inspire a creative, high-performing marketing team. Model and uphold Reid Group Core Values: Honesty, Trustworthiness, Customer Focus, Team Spirit, Cost Consciousness, and Entrepreneurialism. Qualifications 5+ years of marketing content and creative leadership experience Experience in convenience retail, QSR, or fuel industries a plus Experience in commodities marketing or direct-to-consumer promotions preferred 3+ years of management experience with direct reports Bachelor's degree or higher in Marketing, Communications, or related field Proficiency with CRM systems, Microsoft Office, and BI tools (e.g., Tableau) Strong written, verbal, and presentation skills Proven ability to analyze data, manage budgets, and drive results Ability to build strong internal and external relationships Valid NYS Driver's License Benefits & Perks We value our employees and offer a comprehensive benefits package, including: Competitive salary and performance-based incentives Health, dental, and vision insurance Company-paid life insurance 401(k) with company match Profit Sharing Paid time off (PTO) and paid holidays Employee discounts at Crosby's locations Fuel Discounts Professional development opportunities Collaborative culture with room to innovate and grow Join the Reid Petroleum / Crosby's team and help us fuel growth, connection, and community - one campaign at a time. Salary Description $95,000-$115,000
    $95k-115k yearly 60d+ ago
  • Oliver Wyman - Senior Marketing Manager, Banking & Financial Services - NY/Boston

    Marsh McLennan 4.9company rating

    Marketing director job in Boston, NY

    Company:Oliver WymanDescription: At Oliver Wyman, a Marsh (NYSE: MRSH) business, we bring deep industry insight, bold innovation, and a collaborative approach that cuts through complexity to help organizations navigate their most defining transformative moments. As a business of Marsh, we work alongside the world's leading experts across risk, reinsurance and capital, people and investments, and management consulting. Together with Marsh Risk, Guy Carpenter, and Mercer, we help organizations build resilience and competitive advantages from every angle. With annual revenue over $24 billion and more than 90,000 colleagues in 130 countries, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit oliverwyman.com, or follow us on LinkedIn and X. Job Overview: Oliver Wyman's Banking & Financial Services (BFS) practice is expanding its market presence and client engagement. We are seeking a Senior Manager to help lead marketing strategy and activations for BFS, owning end-to-end campaign planning and execution, mentoring junior marketers, and acting as a dependable second-in-command to the Director. The role blends strategic planning, stakeholder engagement, operational delivery, and team leadership to deliver visible, measurable impact across the practice. This Senior Manager will be the operational and strategic engine for BFS marketing: a visible leader who turns practice strategy into measurable market traction, builds durable partner relationships, and uplifts the marketing team. The role requires a self-starter who can step into Director responsibilities and maintain momentum with minimal supervision. This is a hybrid role requiring 3 days per week in the office. There is no option to be fully remote. Key responsibilities Strategic Marketing Projects Help shape and lead the strategy and execution of practice-wide marketing initiatives including thought leadership series, capability launches, digital demand programs, client events, and partnership campaigns. Translate practice priorities into channel-specific plans (digital, events, PR, client programs) and manage campaigns from concept through measurement. Contribute to the amplification of signature practice capabilities and flagship offerings. Track performance metrics and provide concise updates and recommendations to the Director, CMO, and senior stakeholders. Engagement & Enablement Design and implement scalable marketing playbooks, templates, tracking systems, and reporting tools to support consistent execution across regions. Partner with Marketing Operations on governance, tool adoption (e.g., Monday.com), and shared processes to improve efficiency and visibility. Identify and apply AI-driven tools and methods to improve productivity and creative impact. Maintain a master campaign calendar, identifying overlaps, timing conflicts, and synergy opportunities. Prepare leadership-level presentations and materials for cross-functional meetings. Delivery & Team Leadership Manage day-to-day planning, coordination, and execution of flagship initiatives; own budget/ vendor scopes and quality control. Coach and mentor junior marketing staff (e.g., Marketing Managers/Coordinators), providing clear guidance and development feedback. Act as the Director's deputy: lead senior stakeholder meetings, present to practice leadership, and oversee multiple workstreams with minimal oversight. Manage external agency and vendor relationships, ensuring scope, timelines, and deliverables meet practice needs. Experience required: Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience). Advanced degree or certificates in marketing/analytics a plus. 7-10+ years in B2B marketing/communications, ideally with banking or financial services sector experience; prior consulting or professional-services marketing experience preferred. Demonstrated ability to operationalize brand and go-to-market strategy into actionable plans and repeatable processes. Strong project and campaign management skills, with experience across digital, events, content, and PR. Proven stakeholder management and executive presence; experience working with senior partners and practice leaders. Demonstrated leadership in mentoring junior staff and leading cross-functional teams. Comfortable with analytics: setting KPIs, building measurement frameworks, and reporting insights to senior stakeholders. Proficient with Microsoft Office and familiar with marketing automation, CMS, analytics platforms, and project tools (e.g., Monday.com). Interest/experience in AI-enabled marketing tools is desirable. Willingness to travel, as required. Skills & competencies: Strategic mindset: Crafts clear strategies that drive differentiation and pipeline. Execution bias: Delivers high-quality campaigns on time and budget. Influencing & communication: Confidently presents to partners and secures buy-in. Coaching & delegation: Builds team capability and maintains accountability. Cross-functional collaboration: Aligns matrixed stakeholders and regional teams. The applicable base salary range for this role is $115,000 to $170,000. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives. We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs. Oliver Wyman, a business of Marsh McLennan (NYSE: MMC), is a management consulting firm combining deep industry knowledge with specialized expertise to help clients optimize their business, improve operations and accelerate performance. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit oliverwyman.com, or follow on LinkedIn and X.Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting reasonableaccommodations@mmc.com.Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.
    $115k-170k yearly Auto-Apply 36d ago
  • Digital Marketing Manager

    Inns of Aurora

    Marketing director job in Aurora, NY

    Job Description RESORT & SPA: The iconic Finger Lakes resort, Inns of Aurora Resort & Spa brings the art of restoration to life. Poised at the edge of Cayuga Lake, the Inns of Aurora is a collection of historic estates benevolently restored and united to become a luxury resort standing on 350 acres of bucolic landscape. The Inns of Aurora combines history with modern luxury, layering the spirit of a simpler time with a contemporary approach to wellness, hospitality, and design. Described as “heaven on earth” by Architectural Digest , the One MICHELIN Key resort invites guests to disconnect from the frenetic pace of modern life. In the timeless remove of Aurora, guests discover compelling wellness and outdoor activities, deeply healing spa treatments, and seasonally inspired cuisine designed to create memories to last a lifetime. INNS OF AURORA RESORT & SPA CORE VALUES: While our employees' skill sets vary greatly from position to position, our core set of values remain the same. As an Inns of Aurora employee, learning and exemplifying these characteristics is a key part to your success. All Inns of Aurora employees are expected to demonstrate the following characteristics as defined in the Inns of Aurora handbook: •Courage •Initiative •Dependability •Flexibility •Integrity •Judgment •Respect for others POSITION PURPOSE: As a direct report of the Director of Marketing/Creative Director, the Digital Marketing Manager is responsible for developing, implementing, and analyzing online marketing strategies to drive website traffic, engagement, and revenue production. The Digital Marketing Manager will manage the budgets of and oversee campaigns across various digital channels, including email marketing, paid digital advertising, and SEO to achieve business objectives, drive brand awareness, and increase booking conversions. KEY RESPONSIBILITIES: Strategy Development & Execution •Support in the direction of the resort's multichannel paid digital marketing agency to achieve target KPIs •Manage and execute an evolved email marketing strategy to hit targeted engagement and revenue goals with support from the Senior Designer. This strategy should employ sophisticated audience segmentation, A/B testing, drip campaigns, and logic-based automations •As a member of the resort's Revenue Strategy team, assist in the development of creative and compelling promotional offers and supporting material, including the build-out of landing pages and supporting material •Contribute to the development of the resort's social media strategy •Stay current on digital marketing trends, technologies, and best practices Content Development •Assist in the maintenance of the resort website, including but not limited to activity calendar listings, blog posts, and special offers •Manage and audit ongoing SEO work completed by the resort's digital marketing agency to improve online visibility and increase engagement and revenue production •Maintain all location listings to ensure information is up-to-date across all platforms, such as Google, TripAdvisor, OpenTable, etc. Performance Analysis •Measure, synthesize, and report on website performance on an ongoing basis. Recommend written and visual content and structure optimizations based upon this data, and execute changes at the direction of the Director of Marketing Requirements QUALIFICATIONS: •Bachelor's degree in marketing, communications, business, or a related field •Two to five years of experience in a digital marketing or related role •Hands-on experience with Google Analytics, Meta Business Suite, and SEO tools •Strong understanding of current digital marketing concepts, strategy, and best practices •Excellent analytical, organizational, and project management skills •Creative thinker with strong communication and copywriting skills PREFERRED SKILLS: •Experience with Revinate CMS •Certification in Google Analytics •Experience in a luxury hospitality setting Benefits We are proud to offer outstanding benefits to all of our employees. Full-time employees, those working 30 hours per week or more on average, are offered competitive medical and dental benefits, as well as generous paid time off packages. Full-time and part-time employees are eligible to participate in our 401K program and supplementary benefits. We are particularly proud to offer all of our employees a highly competitive employee discount at all of our lodging and dining properties.
    $84k-123k yearly est. 9d ago
  • Luxury Fashion & Timepiece Manager - Jared Jewelers - Boulevard Consumer Square

    Signet Us Holdings

    Marketing director job in Amherst, NY

    We have many opportunities available on our other career site pages. Click here to link to our careers page! At Jared, we know that jewelry is more than a ring or pendant no matter how sparkling and brilliant. Which is why we empower every one of our jewelry consultants with the innovation, training and resources to help our customers Celebrate Life and Express Love in new and engaging ways. Jared is part of Signet Jewelers, a purpose-driven company who believes love inspires love. Signet is also “Great Place to Work-Certified”™. There are brilliant career paths awaiting you - rewarding opportunities to impact the lives of others and inspire love. Join us! LUXURY FASHION AND TIMEPIECE MANAGER Title: Luxury Fashion and Timepiece Manager Reports To: General Manager or Assistant General Manager in their absence Reporting to this Position: Basic Function: The Luxury Fashion and Timepiece Manager is a supporting management position within Jared Jewelers stores. This position will achieve store and individual sales goals by providing superior guest experience and expert knowledge on all fashion merchandise (diamond fashion, gold, and color) and timepiece brands. This position will be responsible for overseeing fashion and timepiece sales performance, fashion and timepiece merchandise launch executions, implementing fashion and timepiece product education provided by Signet, and developing training plans to improve areas of opportunity for store as a whole. Minimum Requirements: Meet or exceed three of the five performance standards. Sales must be one of the three. No Code of Conduct written counseling within the past six months. DCA certified. Minimum six months with company or similar experience level with another company. Completion of Minimum Training Requirements training module (Found on Signet Learning Portal) and completion of the Minimum Training Requirements Quiz with a passing score. Responsibilities: Serve guests and promote store and personal sales (40% time allocated) Consistently attains sales and performance standards, special event and store promotion results. Promotes an environment of total guest satisfaction by making the guest's shopping and jewelry needs the first priority. Provides an exceptional guest experience by keeping with the guest's agenda and providing proper follow-up by utilizing the Clienteling system. Consistently monitors the flow of guests and assists with matching the appropriate team member with the guest. Supervises fashion merchandise categories (diamond fashion, gold, and color) and timepiece brands and effectively train all team members on fashion merchandise and timepieces (50% time allocated) Oversees the implementation and administration of fashion and timepiece merchandise, including sales performance, promotions, incentives, launch executions, visual display and merchandising, while also attaining sales and product knowledge on other merchandise categories throughout the store. Develops and maintains complete knowledge of all fashion and timepiece merchandise, becoming the Subject Matter Expert, to effectively train all team members on the features and benefits, quality, value, warranties, services, and procedures associated with each fashion and timepiece brand and collection. Operates as a point of contact with vendor partners and is responsible for successful completion of all vendor trainings, eLearnings, and incentive submissions for the store. Reviews weekly fashion and timepiece reporting and evaluates areas of opportunity regarding each fashion and timepiece brand and collection. Coordinates with the management team to develop effective training plans to improve behaviors relating to merchandise sales, standards performance, and guest experience. Collaborates and assists with Management Team (10% time allocated) Collaborates with the General Manager on recruiting, hiring, scheduling, performance appraisals, counseling's, updates related to all pertinent information about team members. Communicates to the General Manager all pertinent information relating to team members including personnel and security concerns, merchandising needs, etc. Responds to guest complaints and issues in a prompt and courteous manner in partnership with the General Manager. Assists management team with primary responsibilities in their absence. Other essential responsibilities Acts in a manner that aligns with Signet's Core Values and respects guests and team members. Consistent, regular scheduled attendance is considered an essential function of this job. Strictly adheres to all company policies and procedures, including Loss Prevention, Sales and Credit policies. Maintains a high level of security awareness with all selling procedures. Performs other duties as assigned. Required Skills and Abilities: Ability to lead by example by attaining required daily performance standards, special event goals and executing store promotions. Positive, enthusiastic, team-spirited work style, exhibiting Signet's Core Values at all times. Analytic thinking and reasoning. Ability to train and develop team members, conduct store training meetings as needed. Professional approach and image. Tactful, friendly manner when dealing with people. Ability to plan, organize, follow-up and supervise the work of others. Excellent verbal and written communication skills, including phone etiquette. Ability to accept responsibility, make decisions, delegate, and follow-up as appropriate. Reliable and dependable. Ability to operate all sales-related equipment. Physical Demands: Must possess the ability to stand for long periods of time; to reach with hands and arms; to move among and between display cases; to handle and feel merchandise; to sit, stoop, kneel and crouch; to lift and move up to 10 pounds; to see well enough to discern differences in quality of merchandise. Work Schedule: As required by the store to include evenings and weekends. Three nights per week or as required by the General Manager. Sunday on an alternating basis or as needed. Store hours during Special Events and key selling times of the year. Base pay, $15.80 - $20.10 plus commission on sales. Final pay rate shall be determined and is based on experience and qualifications. Signet Jewelers is an equal opportunity employer committed to promoting diversity of all levels of employees. Please know that while we appreciate every applicant's interest, we can only contact those selected for further consideration. Signet maintains an online registry system to encourage all interested employees to apply for careers in the management positions listed in this registry, and to ensure equal opportunities for advancement to all Signet employees. We particularly encourage women and minorities who are interested in management opportunities at Signet to participate in this program and use this online registry system to express your interest in a management position. Registration in this online system does not guarantee a promotion, but is necessary for consideration for any promotional opportunity to a management position listed in this registry. Note: For internal candidates, please complete your Professional Profile in Workday by clicking on your picture or the cloud then select “Job” and “Professional Profile”. Enter your entire job history, education, skills and internal projects. To add your Military Service and tenure, select “Personal” and click “Edit.” Don't forget, we have many opportunities available on our other career site pages. Click here to link to our careers page!
    $96k-139k yearly est. Auto-Apply 60d+ ago
  • Director, Go To Market Operations

    Well 4.1company rating

    Marketing director job in Boston, NY

    Company: Well is a healthcare innovation company with the heart of a services organization and the DNA of a SaaS platform. Our Dynamic Engagement System transforms workforce health by uniting AI, human guidance, and proven behavioral science to reduce costs, improve outcomes, and create resilient, thriving workforces. We partner with the world's largest, most sophisticated employers and the consultants who advise them. We're a highly diverse and engaged organization whose employees are passionate about the mission of the company and whose management is passionate about the employees. We promote an employee- and member-centric culture with generous benefits, which you can learn more about here: **************************** Position Title: Director, Go To Market Operations Reporting to: SVP of Sales / Growth Location: Chapel Hill, NC; Minneapolis, MN; Newton, MA; New York, NY. Remote candidates considered. Compensation: Director, Go To Market Operations ($135,000 - $150,000), depending on qualifications, plus bonus potential and benefits Job Summary: Build and run a best-in-class Go To Market (GTM) Operations function that matches a maturing, enterprise-focused growth motion. Act as an insights-to-action engine, not a reporting function. Provide continuous, real-time visibility into pipeline health, progress against targets, and risk, enabling leadership to pivot strategy early. Serve as a critical partner to the CGO, CFO, and GTM management team on forecasting, planning, and board readiness. Key Responsibilities 1. Pipeline Intelligence and Forecasting Own day-to-day pipeline reporting and visibility across inbound, outbound, consultant-led, and strategic deal motions. Track and analyze pipeline coverage, velocity, stage conversion, win rates, deal size, and sales cycle performance against established targets. Build and maintain dashboards and executive-ready views that surface progress, risk, and trends. Maintain forecasting models and scenario analyses to support leadership discussions and planning. Identify leading indicators of risk or underperformance and flag insights with clear supporting analysis. 2. GTM Planning Support and Performance Management Support quarterly and annual GTM planning processes through data analysis, modeling, and performance insights. Provide analytical support for capacity planning, headcount modeling, and program effectiveness. Monitor performance against plans and highlight gaps, constraints, and execution risks. Partner with GTM leaders to translate goals into measurable operating metrics and execution plans. 3. Cross-Functional GTM Execution Act as an operational partner to Sales, Consultant Relations, Outbound Growth, and Product Marketing to improve execution consistency. Establish and maintain clear definitions, handoffs, and operating rhythms across market-facing teams. Ensure GTM data and insights are shared in a timely and usable way to inform messaging, enablement, and prioritization. Drive adoption of standardized processes and metrics to create a single source of truth. 4. Systems, Tools, and Process Excellence Own administration, optimization, and ongoing improvement of GTM systems including CRM, forecasting tools, and reporting platforms. Drive data hygiene, discipline, and system adoption across GTM teams. Design scalable processes that support complex enterprise deals while maintaining speed and clarity. Evaluate and pilot automation and AI-enabled workflows to improve efficiency and insight in partnership with leadership. 5. Executive Reporting and Finance Partnership Prepare GTM performance materials for executive leadership and board-level reviews. Translate complex pipeline and performance data into clear summaries and insights for senior stakeholders. Partner closely with Finance on forecasting accuracy, reporting cadence, and performance tracking. Surface risks early with supporting analysis and clear articulation of implications. 6. Team Leadership Manage and develop a small GTM Operations team, starting with one associate-level individual contributor. Set clear priorities, expectations, and quality standards. Foster a culture of accountability, curiosity, and continuous improvement. Preferred Qualifications 5+ years of experience in GTM Operations, Sales Operations, Revenue Operations, or related analytical roles. Experience operating as a Director or senior individual contributor in a high-growth B2B or digital health company selling to large or jumbo employers. Deep hands-on experience with pipeline management, forecasting, and CRM-driven reporting. Strong analytical skills with the ability to translate data into clear insights. Experience supporting executive-level reporting and planning processes. Proven ability to influence cross-functionally without direct authority. Excellent judgment and discretion with sensitive information. Builder mindset with comfort operating in evolving environments. Collaborative, detail-oriented, and highly reliable partner to GTM leadership. Additional Job Information Well is on a mission to redefine the healthcare experience. This is an opportunity to re-shape healthcare for America. We are developing solutions to improve the quality and affordability of healthcare. We welcome team members who are passionate about that mission. We embrace diversity and are committed to building an inclusive team. Well is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. We seek diversity and encourage individuals from underrepresented groups to apply.
    $135k-150k yearly Auto-Apply 14d ago
  • Product Marketing Director

    Mongoose

    Marketing director job in Buffalo, NY

    At Mongoose, we believe every conversation matters. We're on a mission to change lives by making conversation intelligence accessible to all in higher education. Our purpose? To move people forward. Whether it's helping a student navigate their first semester, connecting alumni with meaningful opportunities, or ensuring parents feel informed and supported-our AI-enabled platform drives compliant, empathetic, and impactful conversations that build trust and foster success campus-wide. We know that conversations aren't just a feature-they're the foundation of connection. That's why we focus on delivering insights, relevance, empathy, scale, and trust in everything we do. At Mongoose, we're transforming communication in higher ed because we believe reputation is a mutual responsibility, and the right insights fuel measurable outcomes. Join us and be part of a team that's making a real difference in education-one conversation at a time. As the Director of Product Marketing, you'll lead the strategy and storytelling that connect our product vision to customer outcomes. You'll drive the positioning, messaging, and go-to-market strategy that fuels awareness, drives adoption, and accelerates revenue across the student lifecycle. In this role, you'll play a critical part in improving win rates and driving revenue generation from both existing and new customers, ensuring our solutions clearly articulate the value Mongoose delivers. This role sits at the intersection of Product, Sales, and Customer Success, serving as the connective tissue that ensures every launch lands with impact, every solution is understood, and every customer sees the value Mongoose brings to their institution. Over time, you'll scale the function into a strategic growth engine-deepening our market insights, sharpening our narrative, and elevating how we influence buying decisions across higher ed.What You'll Do: Lead Product Positioning & Narrative: Lead the development of clear, compelling, insight-driven positioning and messaging that articulate who we are, the problems we solve, and the value we deliver across the student lifecycle. You'll translate complex capabilities into simple, powerful stories that resonate with higher-ed buyers, inform the market, and differentiate Mongoose in a crowded space. Drive Go-To-Market Strategy & Execution: Build and run end-to-end GTM motions for new products, features, and enhancements-partnering closely with Product, Sales, and Customer Success to ensure every launch is coordinated, impactful, and aligned with business priorities. You'll define launch tiers, orchestrate cross-functional readiness, and deliver clear assets that equip the field to win. Lead Lifecycle & Segment Strategy: Design and optimize full-funnel programs that support awareness, adoption, expansion, and retention. You'll craft segment-specific value propositions, build persona frameworks, and create lifecycle journeys that help institutions understand the value of conversational intelligence at every stage of engagement, driving not only new business, but also customer expansions and renewals Build High-Impact Sales Enablement: Create the messaging frameworks, competitive positioning, objection handling, pitch decks, battlecards, and training programs that empower Sales to tell a strong, consistent, value-driven story. You'll ensure the team has what they need-when they need it-to convey value confidently, handle competitive pressure, and close deals. Fuel Customer Adoption & Expansion: Partner with Customer Success to deepen product understanding, drive adoption, strengthen health, and create compelling cross-sell and up-sell motions. You'll build campaigns, resources, and programs that help customers unlock the full value of the platform and expand their usage over time. Turn Insights Into Strategy: Be the voice of the market internally-bringing structured insights on customer needs, competitive shifts, buying behavior, and market trends to inform product strategy and GTM prioritization. You'll analyze data across channels, distill it into actionable recommendations, and ensure we're building and messaging for what higher ed truly needs. Elevate Mongoose's Category Leadership: Shape our point of view on the future of student engagement and lead initiatives that strengthen our authority in the market. You'll collaborate on thought leadership, support demand generation efforts, and help define the narratives that position Mongoose as the trusted partner for institutions seeking deeper, more meaningful connections. Collaborate Across the Company: Work hand-in-hand with Product, Sales, CS, Marketing, and Leadership to ensure alignment across roadmap, messaging, campaigns, and field enablement. You'll be a connector who brings clarity, orchestrates cross-functional rhythm, and ensures that every team is rowing in the same direction. What You'll Bring To The Table: A Strategic product marketer: You can move seamlessly between big-picture narrative and hands-on execution-someone who understands the market deeply, tells compelling stories rooted in insight, and influences buying decisions across the entire customer lifecycle. You're energized by the intersection of product, strategy, and storytelling; you bring clarity to complexity; and you know how to partner closely with cross-functional leaders to drive impact. Customer marketing mindset: You excel at crafting stories, programs, and enablement that not only attract new institutions but deepen engagement, expansion, and advocacy within our existing customer base. You understand how to activate insights from the field, translate value into meaningful outcomes, and ensure our customers become champions of the Mongoose platform.If you love shaping narratives, leading go-to-market motions, and building the structures that help great products take hold in the market-and sustain momentum through adoption, expansion, and retention-you'll feel right at home. Product Marketing Expertise with Range: You bring strong experience leading positioning, messaging, and GTM strategy in a B2B SaaS environment-transforming product capabilities into clear, compelling value propositions. You understand how to craft narratives that resonate, differentiate, and drive action across personas and segments. Strategic Storytelling & Narrative Craft: You know how to translate insights, data, and product vision into stories that land. You're fluent in shaping differentiated messaging, building personas, defining buyer journeys, and articulating value in ways that drive both emotional connection and commercial outcomes. GTM Leadership & Cross-Functional Partnership: You're a natural orchestrator who thrives at the intersection of Product, Sales, and Customer Success. You know how to align teams around a launch, build readiness plans, equip the field to win, and ensure the market understands exactly what we're delivering and why it matters. Customer Marketing that Drives Adoption, Expansion & Advocacy: You understand how to turn customers into champions by designing programs that deepen engagement, showcase value, and fuel expansion. You know how to build strategies that strengthen adoption, highlight outcomes, and surface success stories that reinforce credibility in the market. You can create the content, campaigns, and community moments that elevate customer voices and drive ongoing value realization-ensuring our customers not only succeed with Mongoose but amplify that success across higher ed. Sales Enablement that Moves Deals: You have a track record of building enablement programs-battlecards, pitch decks, competitive briefs, messaging guides-that help sales teams tell a stronger story. You understand the dynamics of a sales cycle and how product marketing can influence win rates, deal velocity, and competitive positioning. Insights-Driven Decision Making: You're skilled at gathering and synthesizing insights across the market, competitors, customers, and usage patterns. You bring a data-informed mindset to your work-using both qualitative and quantitative signals to refine positioning, guide roadmap conversations, and inform GTM priorities. Builder's Mindset & Operational Rigor: You're excited by the opportunity to build, not just maintain. You see gaps before others do, bring structure where things feel ambiguous, and create scalable systems that elevate how product marketing shows up across the organization. Leadership Through Influence: You're a strong communicator who builds trust quickly, navigates nuance, and knows how to bring people along through clarity, empathy, and conviction. You influence without authority and foster alignment across teams with different goals, pressures, and incentives. Curiosity & Commitment to Growth: You're naturally inquisitive about the market, the customer, and the craft of product marketing. You're someone who asks thoughtful questions, connects dots others don't see, and is always seeking ways to elevate your impact and the function as a whole. Why You'll Love It Here At Mongoose, every conversation matters. You'll join a team passionate about making meaningful connections in higher education and changing lives through smarter communication. We're all about collaboration, growth, and doing work that truly makes a difference. Over 4,000 teams across more than 950 higher education institutions partner with Mongoose to Make Every Message Count™. Our SaaS platform helps colleges and universities drive engagement at every stage of the student lifecycle, from admissions to alumni relations. Our values define us, and we celebrate diversity in all its forms. If you don't meet 100% of the qualifications listed but believe you can make an impact, we encourage you to apply. We value diverse perspectives and are eager to hear what you can bring to our team. At Mongoose, we believe that diversity drives innovation, and inclusion builds stronger teams. We are proud to be an equal opportunity employer and are committed to creating a workplace where everyone feels valued and empowered. We welcome applicants of all backgrounds, experiences, and perspectives, and we do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic. If you need accommodations during the application process, please let us know-we're here to help.
    $114k-167k yearly est. Auto-Apply 58d ago
  • Digital Marketing Manager

    The Perillo Group

    Marketing director job in Buffalo, NY

    We are looking for a highly skilled Digital Marketing Manager to join our team in the greater Buffalo area. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and its products or services. The Digital Marketing Manager will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This role requires a high level of creativity, attention to detail, and project management skills. Responsibilities: Develop and implement digital marketing strategies Manage and optimize online advertising campaigns Oversee social media strategy and content marketing efforts Analyze and report on the performance of digital marketing campaigns Collaborate with internal teams to create landing pages and optimize user experience Requirements: Bachelor's degree in Marketing or relevant field Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement The pay listed for this role is $80k.
    $80k yearly 53d ago
  • Customer Marketing Manager

    Inspiren

    Marketing director job in Boston, NY

    Inspiren offers the most complete and connected ecosystem in senior living. Founded by Michael Wang, a former Green Beret turned cardiothoracic nurse, Inspiren proves that compassionate care and technology can coexist - bringing peace of mind to residents, families, and staff. Our integrated solutions seamlessly fit into existing workflows, capturing everything happening within a community. Backed by nurse specialists and powerful analytics, we provide the data operators need to make informed clinical and operational decisions - driving efficiency, profitability, and better care outcomes. About the Role Inspiren is entering its next phase of growth, and we're expanding and maturing our Customer Marketing Program to support scale in 2026 and beyond. We're looking for a strategic, execution-oriented Customer Marketing Manager to strengthen the foundation and drive scalable, revenue-impacting outcomes. In this role, you'll serve as the primary marketing partner to our customers - onboarding customer marketing teams, building tailored marketing plans, and delivering programs that drive adoption, trust, advocacy, and growth. You'll work cross-functionally with Clinical Success, Product Marketing, Content, Demand Gen, Training, Clinical, and Sales to ensure marketing is aligned throughout the customer lifecycle and consistently tied to outcomes. This role blends strategy and hands-on execution and will play a key part in deepening customer relationships and amplifying Inspiren's brand through customer success. What You Will Do Enhance & Scale the Customer Marketing Program Evolve Inspiren's existing Customer Marketing Program into a more structured, scalable model aligned with 2026 growth goals Refine program objectives, success metrics, and tiered engagement models to balance scalability with elevated support for priority accounts Identify gaps in current customer marketing workflows, deliverables, and enablement and implement improvements in partnership with cross-functional teams Help operationalize a customer-led growth motion that supports pipeline, retention, expansion, and brand credibility Customer Marketing Strategy & Enablement Lead marketing onboarding for new customers, including onboarding and enabling customer marketing teams. Support adoption, trust, and ROI through customer-facing enablement Resident and family education materials Staff-facing consent enablement packages Product overview and onboarding materials, in collaboration with Training and Implementation Develop tailored customer marketing plans that may include: Social amplification and success storytelling Case studies (written and video) PR and announcement support (local and national) Resident, family, and staff education campaigns Adoption- and consent-focused initiatives Build strong relationships with community-level and operator-level marketing stakeholders Continuously assess effectiveness of enablement programs and recommend scalable improvements. Serve as a trusted advisor to customers on positioning, messaging, and go-to-market execution using Inspiren Customer Advocacy, Outcomes & Brand Amplification Identify and manage customer advocacy opportunities, including: Case studies and outcome storytelling Thought leadership participation (events, webinars, panels, podcasts) Customer success social campaigns Establish clear guidance on timing, cadence, and criteria for advocacy asks post-implementation. Partner with Content and Product Marketing to translate customer outcomes into differentiated market messaging. Cross-Functional Collaboration & Revenue Support Act as the primary marketing liaison post-signature across Clinical Success, Product, Growth, Sales, Clinical, and Training teams. Support upsell and expansion motions by partnering with Clinical Success and Sales on: Tailored decks and customer-specific marketing collateral Proof points and outcome-driven narratives Work closely with Product Marketing on the creation and distribution of product release communications (monthly and as-needed updates). About You 6-8 years of experience in B2B marketing, ideally in SaaS, healthcare, or senior living. Proven experience owning or scaling customer marketing programs in a growth-stage company. Strong background in client and stakeholder relationship management. Experience onboarding and working directly with customer marketing teams. Ability to balance strategic thinking with hands-on execution. Exceptional organizational and communication skills; comfortable managing multiple customer accounts and priorities. Experience collaborating closely with Clinical Success, Sales, and Product teams to drive retention and expansion. Comfortable operating in fast-moving, ambiguous environments. Proficiency with marketing project management tools and CRMs (e.g., HubSpot, Salesforce, Monday). Details The annual salary for this role is $130,000 - $165,000 + equity + benefits (including medical, dental, and vision) Location: Remote - US Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status Equal Employment Opportunity (EEO) Statement Inspiren does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.
    $130k-165k yearly Auto-Apply 13d ago
  • Secondary Marketing and Lock Desk Analyst

    Howard Hanna 4.1company rating

    Marketing director job in Buffalo, NY

    Schedule: Monday through Friday; Fully in-office Summary: 1st Priority Mortgage is looking for a Secondary Marketing Analyst to join our team oriented Secondary Marketing department. The Secondary Marketing Analyst is responsible for optimizing mortgage pricing, managing pipeline risk, executing loan sales, and administering all rate lock functions. Job Responsibilities: * Review, process, and approve rate lock requests, extensions, and change updates. * Provide support to Sales teams on pricing, product eligibility, and guidelines. * Monitor lock expirations, fallout, and performance metrics. * Maintain mortgage pricing engines with investor pricing and margins. * Support margin strategy through competitive analysis. Preferred Skills/Competencies: * Bachelor's degree in finance, business, economics, mathematics, or related field preferred. * 2-5 years of experience in mortgage secondary marketing, lock desk operations, or capital markets preferred. * Strong Excel skills. * Familiarity with Encompass loan origination system and ICE product pricing engine preferred. HowardHanna.com Hanna Holdings, Inc. affiliates and assigns are committed to providing equal employment opportunity to all employees and applicants for employment regardless of such factors as race, color, religion, sex, national origin, age, veteran's status or disability. The Company abides by all local, state and federal laws and regulations affecting the hiring of employees.
    $56k-83k yearly est. 24d ago
  • Senior Director, Head of US Wealth Marketing

    Barings

    Marketing director job in Charlotte, NY

    At Barings, we are as invested in our associates as we are in our clients. We recognize those who work diligently for us and reward them for personal and professional integrity, communication skills, distinct competencies and expertise in specific strategies, ability to collaborate as a team member and true dedication to the interests of our clients. We thank you for your interest in joining the Barings team, and invite you to explore our current employment opportunities. Title: Senior Director, Head of US Wealth Marketing Business Unit: Marketing Location: Charlotte, NC or New York, NY Barings is a leading global financial services firm dedicated to meeting the evolving investment and capital needs of our clients and customers. Through active asset management and direct origination, we provide innovative solutions and access to differentiated opportunities across public and private capital markets. A subsidiary of MassMutual, Barings maintains a strong global presence with business and investment professionals located across North America, Europe, and Asia Pacific. Job Summary The Head of U.S. Wealth Marketing will play a pivotal role in driving the growth and success of Barings' wealth initiatives by developing and executing innovative marketing strategies tailored to financial advisors and intermediaries. The successful candidate will be an experienced practitioner, who is savvy with respect to financial services at large, and asset management and has been highly effective in a global, complex environment. The candidate will be responsible for creating a wealth marketing plan to promote Barings' investment management capabilities and raise brand awareness within the wealth market. She/He will have proven experience in marketing strategy, sponsored conferences and events, digital marketing and social media, project management and working with a broad range of teams including distribution, compliance and investment management. Primary Responsibilities In this capacity, this role will be responsible in: Develop and implement marketing campaigns to promote Barings' investment management capabilities to wealth management intermediaries Partner with the marketing content team to produce educational content and insights for various marketing channels, including social media, websites, and email newsletters. Conduct market research to identify trends and opportunities. Collaborate with the sales and marketing events team to build out a robust client entertainment and event strategy Demonstrate commercial acumen and an ability to build, evaluate and maintain relationships with vendors and industry partners Work closely with the members of the global marketing team to share ideas and create a cohesive global wealth strategy Qualifications A minimum of 10 years of marketing experience Prior experience with a financial services company/firm, such as asset manager, banking, insurance or investment management, is required. Experience specific to US wealth advisors is preferred. Must be an effective communicator, both verbally and written Highly collaborative and can work across teams to achieve results Direct experience with brand management, sponsorship and events and digital marketing Strong project management skills and experience B.S. or B.A. in Marketing or related field is preferred Base Salary Range: $120,000- $170,000 and additional incentive compensation. #LI-JS1 Requisite Skills Additional Skills Barings is an Equal Employment Opportunity employer; Minority/Female/Age/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Barings offers a comprehensive benefits package including: CORE BENEFITS & WELLNESS Medical (including Virtual Care), Prescription, Dental, and Vision Coverage Fitness Center Reimbursement Program (Including Online Memberships) Employee Assistance Program (EAP) Fertility Benefits FINANCIAL WELL-BEING Highly competitive 401(k) Plan with Company Match Health Savings Account (HSA) with Company Contributions Flexible Spending Accounts (FSA) - Health Care & Dependent Care Retirement Health Reimbursement Account LIFE INSURANCE Basic and Supplemental Life Insurance Spouse and Child Life Insurance TIME OFF, DISABILITY AND LEAVE OF ABSENCE Paid Vacation, Sick Days and Annual Holidays Paid Leave of Absences (Maternity Leave, Parental Leave, Caregiver Leave, Bereavement Time) Short and Long Term Disability Plans Paid Volunteer Time OTHER BENEFITS Education Assistance Program Charitable Matching Gifts Program Commuter Reimbursement Program Adoption and Surrogacy Reimbursement Program
    $120k-170k yearly Auto-Apply 60d+ ago
  • Customs Brokerage Manager

    Noatum

    Marketing director job in Buffalo, NY

    Noatum Logistics is a leading supply chain management company with global coverage, specializing in international freight forwarding and supply chain management, customs clearance and compliance, warehouse and contract logistics, project logistics, and eSolutions. As an innovative logistics provider, Noatum Logistics offers specific, integrated, complex, and value-added solutions for our clients' supply chains, while maintaining long-term relationships built on trust and confidence to guarantee success. The Noatum Logistics Customs Broker Manager develops and maintains an efficient, cost-effective customs brokerage operation. The manager measures plan to actual performance and develops and implements corrective action, as necessary. The manager develops and implements information and administrative systems to support import services and programs and trains and develops staff to achieve maximum efficiency and effectiveness. The Noatum Logistics Customs Brokerage Manager develops a thorough understanding of clients' key business objectives and shipping and customs brokerage requirements. The manager ensures client satisfaction through workload coordination and prioritization of support resources. The manager monitors key internal and client-facing metrics and defines strategies for continuous improvement. Duties and Responsibilities * Oversee customs brokerage team in performing all assigned customs and compliance functions. * Manages direct staff. Fosters a participative work environment. Serves as mentor and role model for department personnel. Completes performance reviews for assigned staff, ensuring timely and accurate performance feedback is received on a regular basis. Facilitates development and training activities for assigned staff, encouraging continuous learning and performance improvement. Interviews, hires, and maintains appropriate staffing levels. Manages the performance of the organization/department. * Develop goals and objectives of the department/organization to align with the vision. Monitor the department's effectiveness, ensuring customer needs and expectations are consistently met. Manage the department within budget. * Coordinate and lead team meetings disseminating company information, objectives, and client news to the team. * Manage selected key accounts based upon size and complexity of requirements. * Oversee, monitor, and actively manage key metrics and client margin factor while ensuring value proposition is being maintained. Target key accounts that need improvement and drive/facilitate improvement actions. Determine strategy to drive increased margin and minimize problems and issues with the account. * Maintain client business review schedule and client continuous improvement efforts. Prepare and participate in either if required. Support Noatum Logistics continuous improvement efforts for internal processes and methodologies. * Develop and implement standard operational processes to ensure high quality services for customers. Document processes and leverage training resources to institutionalize best practices. Perform regular evaluations of results accomplished. * Responsible for administration and guidance on U.S. customs regulations, processes, and company policies for the region's import department, including performance metrics. * Assist with classification of merchandise, harmonized tariff research, binding rulings, protests, and duty rates as needed. * Assist with other government agency clearances. * Maintain recordkeeping standards according to U.S. customs regulations. * Prepare and submit documents to U.S. Customs as well as other government agencies in accordance with company policy. * Supervise the timely and accurate processing of ABI statements. * Assist in setting up new customs brokerage accounts to ensure all system functionality is available for ultimate compliance and processing efficiencies. * Maintain a high level of communication, both written and verbal, with clients and U.S. Customs. * Support the sales process to secure new business as well as maintain/grow our current base of accounts. Look for opportunities to increase market share by offering enhanced compliance services. * Audit regional files to ensure compliance with company and regulatory policies. * Provide regional support on post entry processing. * Ensure that all direct reports receive training in import procedures. * Provide management oversight/employee supervision in a multiple branch/employee environment.
    $84k-125k yearly est. 18d ago
  • Marketing Manager - Technical

    Ivoclar Vivadent 4.4company rating

    Marketing director job in Amherst, NY

    Marketing Manager- Technical NA The salary for this position starts at $85,000 annual, depending on experience, qualifications and location. Final compensation will be determined during the interview process. We are seeking a results-driven marketing professional to join a dynamic and collaborative North America marketing team. Marketing for our dental laboratory portfolio of products, you will be a part of a team of marketing professionals in driving growth, increasing brand awareness, managing product life cycles including launching new products, and supporting internal and external sales teams. Essential Functions: * Create and maintain a safe, secure, diverse, inclusive, engaged, and compliant work environment that empowers employees to achieve departmental and company results. * Adhere to the corporate code of conduct * Recruit, select, onboard, and train new employees. * Lead and execute performance management activities including DIALOG sessions and performance improvement plans. * Foster a high-performance team culture aligned with company values and the quality management system. Strategic Marketing Responsibilities * Demonstrate complete knowledge of the products and their applications in the dental * Own and manage the entire product lifecycle in alignment with North American strategy-from product inception to phase-out. * Drive regional product launch planning in collaboration with global business units (GBUs), including timelines, positioning, and readiness across departments. * Translate global strategies into actionable regional tactics, considering market dynamics, regulations, and customer needs. * Define launch KPIs and track against market adoption and revenue goals post-launch. Financial Planning & Forecasting * Develop and manage the annual marketing budget for the SBU, ensuring alignment with business priorities and return on investment (ROI) * Collaborate with Sales, Finance to develop and refine sales forecasts for existing and new products. * Monitor financial performance of products (revenue, margin, pricing strategy) and make strategic recommendations for improvement. * Analyze the commercial impact of marketing activities and report on key financial indicators regularly. Voice of Customer (VOC) & Market Insight * Champion the integration of Voice of Customer (VOC) into product development, launch planning, and ongoing strategy. * Lead qualitative and quantitative market research efforts to identify trends, gaps, and growth opportunities. * Collaborate with Product Management to bring customer and market insight into global product development processes. * Develop customer personas and segment-specific messaging strategies based on VOC data. Cross-functional Collaboration & Communication * Work effectively with Marketing Communications to develop and execute campaigns, promotions, digital assets, and literature. * Coordinate advertising/media plans and public relations activities for the SBU * Collaborate with the Education department to develop ICDE course content and internal product training programs. * Align with Technical Sales teams to develop and implement sales enablement tools and strategies. * Present products to customers and provide internal training as the subject matter expert to support sales effectiveness and brand alignment. * Engage with external partners, KOLs, and distributors to ensure alignment on product and marketing initiatives. Reporting & Analysis * Develop and report on marketing performance metrics, including campaign ROI, lead generation, product sales, and customer engagement. * Analyze and report on market research data to identify actionable trends and inform business strategy. * Present product and market updates to internal stakeholders, leadership, and external partners as needed. Your Qualifications * Bachelor's degree (BS or BA) in Marketing, Business, Management, or related field * Master's degree preferred (MBA or relevant concentration) * Minimum 5+ years' experience in product or marketing management; dental or medical device industry preferred * Strong financial and business acumen; ability to interpret sales, forecasting, and profitability metrics. * Demonstrated experience with product launches, marketing planning, and cross-functional project management. * Excellent communication, analytical, and interpersonal skills * Proficient in Microsoft Office Suite and CRM/marketing automation platforms * Ability to travel (domestic and international) as needed (approx. 20-30%) Let's achieve our goal together. If you are looking for a job where you can contribute actively, develop personally and professionally and make a lasting difference then this is the right place for you. As an international family business with a long-term perspective, we know that it is our 3500 employees that are the key to our success. Let's achieve our goal together: Making people smile. Ivoclar is committed to Equal Employment Opportunity and Affirmative Action and, as such, affirms in policy and practice to recruit, hire, train, and promote, in all job classifications, without regard to race, religion, color, national origin, citizenship, sex, age, veteran status, disability, genetic information, sexual orientation, gender identity or any other protected characteristic. Ivoclar will not discriminate against persons because of their disability and will make reasonable accommodations for known physical or mental limitations of qualified employees and applicants with disabilities. We will also make reasonable accommodations during the interview and selection process. Candidates must be legally authorized to work in the United States on a permanent basis. This position is not eligible for employer-based visa sponsorship now or in the future.
    $85k yearly Auto-Apply 16d ago
  • Corporate Partnership Director

    Buffalo Sabres

    Marketing director job in Buffalo, NY

    In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. The Buffalo Sabres are looking for a results-oriented sales professional to generate and develop new corporate partnership sales opportunities and revenue across the Sabres multiple downtown Buffalo-based properties, including Buffalo Sabres (NHL), KeyBank Center, LECOM Harborcenter and Buffalo Bandits (NLL). As Corporate Partnership Director, you will play a key role in generating revenue on the Business Development team and report to the Vice President of Business Development. Duties & Responsibilities Research and identify partnership prospects locally, regionally and nationally within key open and emerging categories Prospect, pitch and close new partnerships in support of individual and department revenue goals across multiple properties Lead and direct ongoing sponsorship sales presentations with internal and external partners Develop positive relationships with prospects to execute against short and long-term strategic sponsorship sales plans Cultivate strong working relationships with existing clients to provide exceptional service and identify potential new sales opportunities Collaborate with the Partnership Activation team to ensure execution of partner assets Maintain weekly sales reporting including prospect tracking, account/revenue status and relevant partner interaction Collaborate with departments to develop and create new inventory to support revenue growth Other duties as assigned Minimum Qualifications for the Position: Bachelor's degree and equivalent work experience 5+ years in sales and business development role; ability to demonstrate consistent history of generating partnership revenue Experience developing and selling fully integrated sponsorship packages utilizing a variety of assets including (i.e. in-venue, digital strategy, broadcast media, community assets, etc.) Experience developing and presenting impactful sales presentations, promotional campaigns and proposals Experience in handling associated contract negotiations History of developing strong professional relationships Experience within the sport industry is preferred Critical Competencies Strong work ethic with ability to deliver individual results within a team-oriented environment Excellent written and verbal communication and presentation skills Strong attention to detail Effective ability to collaborate, influence and build positive relationships with internal and external stakeholders Proficiency with Microsoft Office Suite and CRM system Ability to work independently, meet deadlines, operate under pressure and efficiently manage multiple projects Ability to work nights/weekends/holidays (as required) to attend Sabres and Bandits home games and special events Compensation This role will pay a base salary of $85,000 and plus a draw commission plan to be determined upon hire. Note: Wages will be determined based on factors such as candidate experience, qualifications, skill set and internal equity. Benefits & Incentives Medical Plans: Comprehensive and affordable medical plans; supplemental vision care, dental care, life insurance coverage, fully paid, short and long-term disability and life insurance coverage. Investments: 401(k) with employer matching; annual discretionary defined employer contributions Paid Time Off: Paid Volunteer Days Sabres Experience: (up to 4) Comp tickets to Buffalo Sabres, Buffalo Bandits, Rochester Americans when available Wellness: Annual Health & Wellness fair, monthly wellness initiatives including but not limited to lunch & learns, fitness classes and challenges. Sabres Family: many annual social events for employees and their families to enjoy, including various holiday parties and activities. DEI committee with annual initiatives, ERG (Employee Resource Groups), Community Volunteer opportunities and more. Hockey Western New York, LLC is an Equal Opportunity Employer #LI-AC1 Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
    $85k yearly 22d ago
  • Manager, Regional Marketing, Americas (East)

    Darktrace 3.7company rating

    Marketing director job in Charlotte, NY

    Darktrace is a global leader in AI for cybersecurity that keeps organizations ahead of the changing threat landscape every day. Founded in 2013, Darktrace provides the essential cybersecurity platform protecting nearly 10,000 organizations from unknown threats using its proprietary AI. The Darktrace Active AI Security Platform™ delivers a proactive approach to cyber resilience to secure the business across the entire digital estate - from network to cloud to email. Breakthrough innovations from our R&D teams have resulted in over 200 patent applications filed. Darktrace's platform and services are supported by over 2,400 employees around the world. To learn more, visit ************************* Job Description: Do you have experience driving pipeline and delivering exceptional customer experiences with proven results. Do you have creative ideas for how to increase quality customer engagement, satisfaction, and marketing sourced pipeline? Are you enthusiastic about building strong relationships across all stakeholders and audiences? If this resonates with you, then consider joining Darktrace and the Global Growth Marketing team as a Manager, Regional Marketing, Americas and bring your expertise, curiosity, continuous learning, and ability to be a team collaborator. What You Will Do to Drive Impact Strategic marketing planning: own and manage the regional marketing plan, aligned across sales, marketing and channel, to increase marketing sourced pipeline, customer experience engagement and satisfaction, and key execution KPIs. Drive innovative execution that increases awareness and thought leadership in region. Develop and deliver creative and innovative audience programs and events to increase engagement, meetings and marketing sourced pipeline. Leverage channel and strategic alliance marketing initiatives that can help scale execution across audience and territories. Build strong, collaborative relationships with GTM leaders and stakeholders with an established cadence and reporting package that drive alignment and shared pipeline gen execution. Manage operational systems, processes, and data to ensure accuracy and fiscal responsibility. Deliver weekly, monthly, quarterly, and annual performance summaries and reporting aligned to KPIs and metrics on all execution in region. What Skills and Experiences You Need 5-8 years combined marketing experience preferably in demand generation and/or field and partner marketing in a fast-paced, high growth environment. Bachelor's degree in business, technology, marketing, or related field preferred, or equivalent work experience. Experience in hypergrowth marketing with proven results Demonstrable knowledge of US Market and tangible regional marketing experience working with field sales, channel and alliances, and cross-functional marketing teams. Demonstrated knowledge of Salesforce, HubSpot, AI marketing use cases, and other marketing tools a plus. Strong interpersonal and communication skills that include written, verbal, virtual and in-person influence and collaboration across all levels of stakeholders. Demonstrates and thrives in a growth environment, managing change and driving clarity from ambiguity Expertise in project, program, and event management that demonstrates use of frameworks, performance management, strong communications and organization skills. Ability to drive operational excellence and fiscal responsibility. Performance expertise measuring key KPIs, metrics, and insights to accelerate business outcomes. Willing to travel up to 25% Salary: $120,000-$140,000 Benefits: 100% medical, dental and vision insurance, plus dependents Paid parental leave Pet insurance Discount Life insurance Commuter benefits 401(k) Employee Assistance Program
    $120k-140k yearly Auto-Apply 34d ago
  • Pricing & Marketing Analyst

    Imagine Staffing Technology 4.1company rating

    Marketing director job in Tonawanda, NY

    Job DescriptionJob Title: Pricing & Marketing AnalystLocation: Tonawanda, NYHire Type: Direct HirePay Range: $58,000 - $65,000Work Type: Full-time Work Model: HybridWork Schedule: Monday - Friday, 9am - 5pm Recruiter Contact: Karissa Lubberts, klubberts@imaginestaffing.net Nature & Scope:Positional OverviewThe Imagine Group is recruiting for a Pricing & Marketing Analyst on behalf of our client, a leading manufacturer of engineered fastening solutions in Tonawanda, NY. This organization designs, produces, and supplies high-quality fasteners, tooling, and automation systems used across diverse industries such as automotive, aerospace, and industrial manufacturing. With a strong engineering focus and global distribution network, it delivers innovative products that enhance joint performance and reduce assembly costs for customers worldwide.In this role, you will be responsible for analyzing pricing data, market trends, and competitive positioning to support pricing strategy development and optimize product profitability. You will also be responsible for partnering with cross-functional teams to inform marketing initiatives, prepare regular reports and insights, and help drive data-backed decisions that enhance revenue and market performance.Role & Responsibility:Tasks That Will Lead to Your Success Understand and own the pricing process, including data collection, analysis, and maintenance of pricing models. Analyze market environments, competitor pricing strategies, and economic trends to provide actionable recommendations for pricing adjustments and optimizations. Evaluate the effectiveness of marketing campaigns through data analysis, KPI tracking (e.g., ROI, conversion rates, engagement metrics), and reporting to identify opportunities for improvement and drive better results. Assist in creating compelling marketing content, including digital assets, product descriptions, email campaigns, social media posts, and promotional materials to support brand awareness and lead generation. Support sales initiatives by developing tools, resources, and analyses such as competitive intelligence reports, sales collateral, and customer segmentation strategies. Collaborate with cross-functional teams (e.g., sales, product development, finance) to align pricing and marketing efforts with overall business objectives. Monitor industry trends, customer feedback, and performance data to inform strategic decisions and contribute to long-term planning. Perform ad-hoc analyses and projects related to pricing, marketing, and sales as needed to support organizational goals. Skills & ExperienceQualifications That Will Help You Thrive Bachelor's degree in Business, Marketing, Economics, Finance, or a related field; advanced degree or certifications (e.g., in data analysis or marketing) is a plus. 2+ years of experience in pricing analysis, marketing analytics, or a similar role, preferably in manufacturing, industrial products, or B2B environments. Proficiency in data analysis tools such as Excel, Google Analytics, experience with Salesforce, HubSpot and JD Edwards ERP system a plus. Strong understanding of market research, competitive analysis, and pricing strategies. Excellent written and verbal communication skills, with the ability to create engaging content and present insights clearly. Analytical thinker with attention to detail and the ability to translate data into strategic recommendations. Self-motivated team player who thrives in a collaborative setting and can manage multiple priorities.
    $58k-65k yearly 8d ago
  • Marketing Manager - Technical

    Ivoclar North America

    Marketing director job in Amherst, NY

    Marketing Manager- Technical NA The salary for this position starts at $85,000 annual, depending on experience, qualifications and location. Final compensation will be determined during the interview process. Ivoclar has been a leader in dentistry for over a century. Today, we are one of the world's leading dental companies. Our integrated solutions are helping to improve the state of oral health throughout the world. We share one mission: Making People Smile! We are seeking a results-driven marketing professional to join a dynamic and collaborative North America marketing team. Marketing for our dental laboratory portfolio of products, you will be a part of a team of marketing professionals in driving growth, increasing brand awareness, managing product life cycles including launching new products, and supporting internal and external sales teams. Essential Functions: Create and maintain a safe, secure, diverse, inclusive, engaged, and compliant work environment that empowers employees to achieve departmental and company results. Adhere to the corporate code of conduct Recruit, select, onboard, and train new employees. Lead and execute performance management activities including DIALOG sessions and performance improvement plans. Foster a high-performance team culture aligned with company values and the quality management system. Strategic Marketing Responsibilities Demonstrate complete knowledge of the products and their applications in the dental Own and manage the entire product lifecycle in alignment with North American strategy-from product inception to phase-out. Drive regional product launch planning in collaboration with global business units (GBUs), including timelines, positioning, and readiness across departments. Translate global strategies into actionable regional tactics, considering market dynamics, regulations, and customer needs. Define launch KPIs and track against market adoption and revenue goals post-launch. Financial Planning & Forecasting Develop and manage the annual marketing budget for the SBU, ensuring alignment with business priorities and return on investment (ROI) Collaborate with Sales, Finance to develop and refine sales forecasts for existing and new products. Monitor financial performance of products (revenue, margin, pricing strategy) and make strategic recommendations for improvement. Analyze the commercial impact of marketing activities and report on key financial indicators regularly. Voice of Customer (VOC) & Market Insight Champion the integration of Voice of Customer (VOC) into product development, launch planning, and ongoing strategy. Lead qualitative and quantitative market research efforts to identify trends, gaps, and growth opportunities. Collaborate with Product Management to bring customer and market insight into global product development processes. Develop customer personas and segment-specific messaging strategies based on VOC data. Cross-functional Collaboration & Communication Work effectively with Marketing Communications to develop and execute campaigns, promotions, digital assets, and literature. Coordinate advertising/media plans and public relations activities for the SBU Collaborate with the Education department to develop ICDE course content and internal product training programs. Align with Technical Sales teams to develop and implement sales enablement tools and strategies. Present products to customers and provide internal training as the subject matter expert to support sales effectiveness and brand alignment. Engage with external partners, KOLs, and distributors to ensure alignment on product and marketing initiatives. Reporting & Analysis Develop and report on marketing performance metrics, including campaign ROI, lead generation, product sales, and customer engagement. Analyze and report on market research data to identify actionable trends and inform business strategy. Present product and market updates to internal stakeholders, leadership, and external partners as needed. Your Qualifications Bachelor's degree (BS or BA) in Marketing, Business, Management, or related field Master's degree preferred (MBA or relevant concentration) Minimum 5+ years' experience in product or marketing management; dental or medical device industry preferred Strong financial and business acumen; ability to interpret sales, forecasting, and profitability metrics. Demonstrated experience with product launches, marketing planning, and cross-functional project management. Excellent communication, analytical, and interpersonal skills Proficient in Microsoft Office Suite and CRM/marketing automation platforms Ability to travel (domestic and international) as needed (approx. 20-30%) Let's achieve our goal together. If you are looking for a job where you can contribute actively, develop personally and professionally and make a lasting difference then this is the right place for you. As an international family business with a long-term perspective, we know that it is our 3500 employees that are the key to our success. Let's achieve our goal together: Making people smile. Ivoclar is committed to Equal Employment Opportunity and Affirmative Action and, as such, affirms in policy and practice to recruit, hire, train, and promote, in all job classifications, without regard to race, religion, color, national origin, citizenship, sex, age, veteran status, disability, genetic information, sexual orientation, gender identity or any other protected characteristic. Ivoclar will not discriminate against persons because of their disability and will make reasonable accommodations for known physical or mental limitations of qualified employees and applicants with disabilities. We will also make reasonable accommodations during the interview and selection process. Candidates must be legally authorized to work in the United States on a permanent basis. This position is not eligible for employer-based visa sponsorship now or in the future.
    $85k yearly 15d ago
  • Field Marketing Manager

    Quantum MacHines

    Marketing director job in Boston, NY

    Quantum Machines (QM) is a global leader in hybrid control systems for quantum computing, a field on the verge of exponential growth. Our innovative hardware and software offer a groundbreaking approach to controlling quantum computers, scaling from individual qubits to arrays of thousands. At the heart of QM is a passionate, ambitious team committed to transforming the construction and operation of quantum computers. Our deep understanding of customer needs drives us to deliver unmatched solutions in this revolutionary field. We are looking for a Field Marketing Manager to lead the planning and execution of field marketing activities for the North American region. In this role, you will become the internal expert on the local market dynamics, customers, and regional competition. You will use this knowledge to drive high-impact field marketing plans, working closely with Sales and Partners to execute regional events and campaigns. You will act as the regional marketing subject matter expert, collaborating with the global Marketing Programs Manager to align regional execution with business goals, while helping to generate powerful local content such as customer case studies and testimonials. Main Responsibilities * Field Marketing Planning: Develop and execute the regional field marketing plan, working closely with the Marketing team to ensure alignment with global strategies and business objectives. * Event Execution: Lead the planning and execution of a robust regional events calendar, including industry trade shows, academic conferences, and proprietary QM-hosted events. * Sales and BD Alignment: specific Work hand-in-hand with regional Sales and Business Development leadership to align marketing activities with pipeline targets and regional priorities. * Regional Campaign Implementation: Collaborate with the Marketing Programs Managers to adapt and execute global campaigns within the region, ensuring they resonate with the local audience. * Customer Advocacy Content: Identify and drive the creation of regional content assets, specifically focusing on securing customer case studies, success stories, and testimonials to support sales efforts. * Market Intelligence: Serve as the Marketing eyes and ears on the ground, providing feedback to the global team on local market trends, competitor activities, and customer needs. Requirements Experience: * 8+ years in B2B marketing roles, with significant focus on Field Marketing. * Proven experience working closely with sales teams in the North American market to drive pipeline. * Experience marketing hardware, semiconductors, or complex deep-tech products is highly preferred. * Demonstrated success in planning and executing complex event strategies (trade shows, academic conferences, and hosted VIP events). * Experience implementing global campaigns at a regional level. * Experieince in planning and executing ABM campaigns. * Experience marketing to academic and research institutions, national labs, and government agencies. Technical Aptitude: * BSc or MSc in physics, engineering, or a related technical field - an advantage. * Strong ability to learn and comprehend complex scientific and engineering concepts to effectively engage with the regional community. * Autodidact eager to master new technologies. Skills & Competencies: * Ability to acquire a deep understanding of the market, customers, and competition. * Strong organizational skills with the ability to execute hands-on logistics for events and campaigns. * Collaborative team player with excellent interpersonal and relationship-building skills to work across Sales, Product, and Global Marketing functions. * Data-driven mindset with experience tracking regional KPIs (leads, event ROI). * Willingness to travel frequently within North America (and occasionally globally) to support events and team meetings. Preferred Skills
    $78k-109k yearly est. 39d ago
  • Americas Consulting Relationship Marketing Leader, Associate Director

    About EY-Parthenon

    Marketing director job in Akron, NY

    At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. EY Americas Consulting Relationship Marketing Leader, Associate Director The opportunity EY's Americas Consulting Brand, Marketing and Communications (BMC) organization is seeking a strategic Relationship Marketing leader to elevate our brand presence through strategic partnerships and thought leadership initiatives. This critical role will drive EY Consulting's brand visibility and credibility through our premier university relationships, analyst relations program, and alliance partnerships. If you're a seasoned marketing executive with a passion for building influential relationships and creating compelling content ecosystems that position EY as the consulting partner of choice, this role offers exceptional opportunities for impact. Your key responsibilities University Relations & Academic Partnerships Lead strategic relationship development and management with tier-1 universities including MIT, Harvard, and other prestigious institutions Design and execute comprehensive university engagement strategies that enhance EY's brand visibility, talent pipeline, and thought leadership positioning Collaborate with university research centers, business schools, and innovation labs to create co-branded content, research initiatives, and executive education programs Manage university-specific marketing campaigns, speaking opportunities, and executive presence at key academic conferences and events Analyst Relations (AR) Content Pipeline Development Spearhead the development of a comprehensive content pipeline specifically designed for EY consulting professionals to leverage with industry analysts Develop targeted content strategies to support AR objectives and deepen strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc.) Create and manage a robust content library including research reports, case studies, POV pieces, and data-driven insights that consulting professionals can deploy during analyst interactions In support of our global AR team, coordinate with subject matter experts across service lines to ensure content accuracy, relevance, and strategic alignment with market positioning Monitor analyst research cycles and editorial calendars to optimize content timing and maximize coverage opportunities Alliance Marketing Coordination Serve as the primary liaison between EY Americas Consulting and the broader Alliance BMC team to ensure seamless integration of marketing messages and campaign strategies Develop and maintain comprehensive marketing calendar alignment processes that optimize market timing and avoid message conflicts Coordinate cross-alliance campaign development, ensuring EY Consulting's unique value propositions are effectively integrated into broader alliance marketing initiatives Facilitate regular strategic alignment sessions between consulting and alliance marketing teams to identify collaboration opportunities and ensure consistent brand messaging Strategic Brand Building Drive thought leadership positioning through strategic content development and executive visibility programs Develop and execute integrated marketing campaigns that leverage university partnerships, analyst relationships, and alliance coordination Monitor competitive landscape and market trends to identify brand positioning opportunities and threats Measure and report on relationship marketing ROI through comprehensive analytics and KPI tracking To qualify for the role, you must have Master's degree in marketing, Business Administration, Communications, or related field; MBA preferred Minimum of 15 years of progressive marketing experience with at least 8 years in senior relationship marketing or partnership marketing roles Demonstrated success in building and managing strategic relationships with academic institutions, industry analysts, or alliance partners Proven track record of developing and executing comprehensive content strategies that drive business outcomes Deep understanding of B2B marketing, thought leadership development, and executive positioning strategies Strong analytical skills with experience in marketing measurement, ROI analysis, and performance optimization Exceptional interpersonal and relationship-building skills with ability to engage effectively with C-suite executives, academic leaders, and industry analysts Outstanding project management capabilities with experience managing complex, multi-stakeholder initiatives Strategic thinking ability with strong business acumen and understanding of consulting industry dynamics Excellent written and verbal communication skills with ability to create compelling content and presentations Ideally, you'll also have Experience working within B2B services firms, particularly professional services Established relationships within academic communities or with major industry analyst firms Background in alliance marketing or partnership development Experience with marketing automation platforms and CRM systems Understanding of consulting service lines including technology, strategy, and transformation Track record of successful thought leadership campaign development and execution Experience with global marketing coordination and cross-functional team leadership Familiarity with digital marketing channels and social media strategy for B2B audiences What we offer you At EY, we'll develop you with future-focused skills and equip you with world-class experiences. We'll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more. We offer a comprehensive compensation and benefits package where you'll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $128,700 to $247,800. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $154,500 to $281,600. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year. Under our flexible vacation policy, you'll decide how much vacation time you need based on your own personal circumstances. You'll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being. Are you ready to shape your future with confidence? Apply today. EY accepts applications for this position on an on-going basis. For those living in California, please click here for additional information. EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. EY | Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories. EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law. EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY's Talent Shared Services Team (TSS) or email the TSS at **************************.
    $154.5k-281.6k yearly 25d ago
  • Digital Marketing Manager

    Inns of Aurora

    Marketing director job in Aurora, NY

    RESORT & SPA: The iconic Finger Lakes resort, Inns of Aurora Resort & Spa brings the art of restoration to life. Poised at the edge of Cayuga Lake, the Inns of Aurora is a collection of historic estates benevolently restored and united to become a luxury resort standing on 350 acres of bucolic landscape. The Inns of Aurora combines history with modern luxury, layering the spirit of a simpler time with a contemporary approach to wellness, hospitality, and design. Described as “heaven on earth” by Architectural Digest , the One MICHELIN Key resort invites guests to disconnect from the frenetic pace of modern life. In the timeless remove of Aurora, guests discover compelling wellness and outdoor activities, deeply healing spa treatments, and seasonally inspired cuisine designed to create memories to last a lifetime. INNS OF AURORA RESORT & SPA CORE VALUES: While our employees' skill sets vary greatly from position to position, our core set of values remain the same. As an Inns of Aurora employee, learning and exemplifying these characteristics is a key part to your success. All Inns of Aurora employees are expected to demonstrate the following characteristics as defined in the Inns of Aurora handbook: • Courage • Initiative • Dependability • Flexibility • Integrity • Judgment • Respect for others POSITION PURPOSE: As a direct report of the Director of Marketing/Creative Director, the Digital Marketing Manager is responsible for developing, implementing, and analyzing online marketing strategies to drive website traffic, engagement, and revenue production. The Digital Marketing Manager will manage the budgets of and oversee campaigns across various digital channels, including email marketing, paid digital advertising, and SEO to achieve business objectives, drive brand awareness, and increase booking conversions. KEY RESPONSIBILITIES: Strategy Development & Execution • Support in the direction of the resort's multichannel paid digital marketing agency to achieve target KPIs • Manage and execute an evolved email marketing strategy to hit targeted engagement and revenue goals with support from the Senior Designer. This strategy should employ sophisticated audience segmentation, A/B testing, drip campaigns, and logic-based automations • As a member of the resort's Revenue Strategy team, assist in the development of creative and compelling promotional offers and supporting material, including the build-out of landing pages and supporting material • Contribute to the development of the resort's social media strategy • Stay current on digital marketing trends, technologies, and best practices Content Development • Assist in the maintenance of the resort website, including but not limited to activity calendar listings, blog posts, and special offers • Manage and audit ongoing SEO work completed by the resort's digital marketing agency to improve online visibility and increase engagement and revenue production • Maintain all location listings to ensure information is up-to-date across all platforms, such as Google, TripAdvisor, OpenTable, etc. Performance Analysis • Measure, synthesize, and report on website performance on an ongoing basis. Recommend written and visual content and structure optimizations based upon this data, and execute changes at the direction of the Director of Marketing Requirements QUALIFICATIONS: • Bachelor's degree in marketing, communications, business, or a related field • Two to five years of experience in a digital marketing or related role • Hands-on experience with Google Analytics, Meta Business Suite, and SEO tools • Strong understanding of current digital marketing concepts, strategy, and best practices • Excellent analytical, organizational, and project management skills • Creative thinker with strong communication and copywriting skills PREFERRED SKILLS: • Experience with Revinate CMS • Certification in Google Analytics • Experience in a luxury hospitality setting Benefits We are proud to offer outstanding benefits to all of our employees. Full-time employees, those working 30 hours per week or more on average, are offered competitive medical and dental benefits, as well as generous paid time off packages. Full-time and part-time employees are eligible to participate in our 401K program and supplementary benefits. We are particularly proud to offer all of our employees a highly competitive employee discount at all of our lodging and dining properties.
    $84k-123k yearly est. Auto-Apply 38d ago

Learn more about marketing director jobs

How much does a marketing director earn in Cheektowaga, NY?

The average marketing director in Cheektowaga, NY earns between $74,000 and $191,000 annually. This compares to the national average marketing director range of $68,000 to $193,000.

Average marketing director salary in Cheektowaga, NY

$119,000
Job type you want
Full Time
Part Time
Internship
Temporary