Leader, Product Marketing Success, Public Sector
Marketing director job in Dover, DE
The application window is expected to close on 12/12/25 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States Your Impact We are seeking a dynamic and strategic Leader of Product Market Success in the Public Sector to drive the growth and success of Cisco's security product offerings for federal, state and local, higher education and K-12 segments. This key leadership role will be responsible for developing and executing product-focused growth motions to meet business objectives for security in the public sector. The ideal candidate will have a blend of product knowledge, strategic thinking, and strong leadership skills.
Key Responsibilities:
Driving Product Growth and Sales Alignment:
* Design and implement product growth strategies that support public sector goals to drive new pipeline and influence bookings for the security business.
* Create compelling program designs and related content journeys and program designs to engage target customers in public sector segments.
* Work closely with regional sales teams to ensure alignment on GTM strategies, sales targets, and execution.
* Monitor performance (e.g., pipeline, conversion rates, bookings) to ensure goals are met and exceeded.
* Provide ongoing support and direction to sales teams, ensuring effective execution of go-to-market (GTM) strategies for product adoption and growth.
Team Leadership and Development:
* Lead public sector product success team, providing strategic guidance and fostering a culture of collaboration, innovation, and accountability.
* Develop and execute region-specific plans to increase product adoption, market penetration, and revenue growth.
* Set clear goals, objectives, and KPIs for the regional leads to ensure consistent execution of plans.
* Mentor and coach the team to drive high performance, personal growth, and skill development.
* Ensure strong cross-functional collaboration with sales, product, partner, marketing execution, and customer success teams.
Marketing Program Coordination and Customization:
* Develop compelling content tailored to the unique needs of public sector customers to drive high engagement and consistent messaging to market.
* Partner with external agencies and internal stakeholders to design and execute regional marketing programs.
* -Oversee the execution of localized marketing efforts to ensure timely delivery and consistent messaging across all channels.
Analyze the effectiveness of marketing programs and provide recommendations for continuous improvement.
Cross-Functional Collaboration:
* Build strong relationships with cross-functional teams, including product, sales, customer success, partner, and operations, to ensure seamless execution of regional initiatives.
* Serve as the voice of the segment to ensure alignment with broader company strategy and objectives.
* Provide regular reporting on performance, insights, and forecasts to leadership.
Minimum Qualifications
* Bachelor's degree in Business, Marketing, or related field. MBA preferred.
* 4+ years of experience in product or solutions marketing in public sector or related fields, with at least 1-2 years in a public sector leadership role.
* Proven success in driving product growth, pipeline generation, and bookings in a regional or global market.
* Strong understanding of sales processes, product marketing strategies, and go-to-market frameworks.
* Exceptional leadership skills with experience managing and mentoring high-performing teams.
* Excellent communication, presentation, and interpersonal skills.
* Demonstrated ability to collaborate effectively with cross-functional teams (e.g., sales, product, marketing).
* Strong analytical and problem-solving skills, with the ability to interpret data to drive actionable insights.
* Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
Preferred Skills & Experience:
* Experience in working with agencies and external vendors to execute regional marketing programs.
* Knowledge of digital marketing strategies and tools.
* Experience in cybersecurity sector and familiarity with regional market dynamics
Why Cisco?
At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Message to applicants applying to work in the U.S. and/or Canada:
The starting salary range posted for this position is $168,800.00 to $241,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:
* 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
* 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
* Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
* Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
* 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
* Additional paid time away may be requested to deal with critical or emergency issues for family members
* Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
* .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
* 1.5% of incentive target for each 1% of attainment between 50% and 75%;
* 1% of incentive target for each 1% of attainment between 75% and 100%; and
* Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$168,800.00 - $277,400.00
Non-Metro New York state & Washington state:
$148,800.00 - $248,200.00
* For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
Director, HCP Marketing Lead
Marketing director job in Dover, DE
The Director, HCP Marketing Lead guides the healthcare provider (HCP) engagement strategy for Centanafadine, a novel launch product for ADHD. This role ensures effective brand positioning, promotional execution, and omnichannel engagement to drive awareness, adoption, and utilization among HCPs.
The Director will work cross-functionally with sales, market access, medical affairs, and commercial operations to align on strategic priorities and ensure that HCP marketing initiatives support both short-term brand objectives and long-term market success. This individual will be responsible for developing and implementing innovative programs that generate awareness for a new product in a mature category and must balance both setting the vision and driving to successful execution, along with leading and mentoring commercial team members responsible for HCP personal promotions and PME marketing.
**Key Responsibilities**
+ **HCP Marketing Strategy & Execution:** Develop and execute a comprehensive HCP engagement strategy, ensuring alignment with brandobjectivesand competitive positioning.
+ **Omnichannel & Non-Personal Promotion (NPP):** Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact.
+ **HCP Engagement & Field Enablement:** Develop promotional tools, messaging, and training resources to empower the field sales team andoptimize HCP engagement.
+ **KOL Engagement & Speaker Programs:** Partner with medical and sales teams toidentifyand engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence. Develop and execute a comprehensive commercial KOL engagement plan
+ **Market Insights & Competitive Intelligence:** Utilizemarket research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics.
+ **Brand Positioning & Messaging:** Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences.
+ **Market Access Pull Through:** Create market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts
+ **Cross-Functional Leadership:** Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives.
+ **Performance Measurement & Optimization:** Establishand track key performance indicators (KPIs) to assess HCP marketing effectiveness andoptimizepromotional investments.
+ **Budget & Resource Management:** Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.
**Qualifications & Key Competencies**
+ Bachelor's degree in Business, Marketing, or a related field; MBA preferred
+ 10+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement
+ Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred
+ Launch experience preferred
+ Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs
+ Omnichannel marketingexpertise, including digital and traditional HCP engagement tactics
+ Strong analytical skills, with the ability toleveragedata and insights to refine marketing execution
+ Demonstrated ability to plan and manage large investments and marketing budgets tooptimizeoverall ROI
+ Excellent collaboration and communication skills, with experience working in cross-functional teams
+ Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives
+ Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders
**Competencies**
**Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
**Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business.
**Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
**Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
**Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.
**Empowered Development -** Play an active role in professional development as a business imperative.
Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws.
**Application Deadline** : This will be posted for a minimum of 5 business days.
**Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.
Come discover more about Otsuka and our benefit offerings; ********************************************* .
**Disclaimer:**
This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) .
**Statement Regarding Job Recruiting Fraud Scams**
At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf.
Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.
Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters.
To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* .
Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities.
Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
VP of Digital Marketing
Marketing director job in Wilmington, DE
Vice President of Digital Marketing Work Model: Hybrid (3 days/week onsite, 2 days/week remote) Hours: Monday - Friday, 8:00am - 5:00pm We are seeking a high-caliber VP of Digital Marketing to lead our Market Intelligence function. The successful candidate will bring a unique blend of strategic insight, analytical rigor, and business acumen to drive data-driven decisions and competitive advantage.
Key Responsibilities:
Strategic Market Intelligence
* Lead the development of market intelligence frameworks to monitor industry trends, customer behavior, and competitive dynamics.
* Deliver executive-level insights that shape go-to-market strategies, product innovation, and brand positioning.
* Track macroeconomic, regulatory, and technological developments that impact the business landscape.
Executive Decision Support
* Provide data-driven support for strategic planning, including forecasting, scenario modeling, and investment prioritization.
* Translate complex data into compelling narratives and visualizations for senior leadership and board-level presentations.
* Collaborate with Business Unit Finance, Technology, and Product teams to align marketing insights with enterprise goals.
Leadership & Collaboration
* Act as a strategic advisor to the Chief Commercial Officer and Business Unit Presidents.
* Lead cross-functional initiatives that integrate market intelligence into product, sales, and customer experience strategies.
* Manage external research vendors and data partners to ensure high-quality, timely insights.
Qualifications:
* Proven experience in global marketing leadership roles (10+ years preferred).
* Strong strategic planning and execution capabilities.
* Proven ability to lead strategic initiatives and drive cross-functional alignment.
* Prior experience at a Big 4 consulting firm (Deloitte, PwC, EY, or KPMG) is strongly preferred.
* Bachelor's degree in Marketing, Economics, Business, or a related field. MBA is required.
* 7+ years of experience in marketing analytics, market research, or strategy consulting.
* Proficiency in data visualization tools, analytics platforms, and statistical tools.
* Strong understanding of digital marketing, customer journey analytics, and performance measurement.
* Exceptional communication and storytelling skills with the ability to influence senior stakeholders.
* Ability to work across cultures and manage international teams.
#LI - CS1
Marketing Strategy Lead- Vice President
Marketing director job in Wilmington, DE
Join our team as the Chase Business Credit Card Vice President, where you'll lead the optimization of acquisition journeys and application experiences, driving strategic initiatives to enhance the business card acquisition funnel.
As a Marketing Strategy Lead - Vice President within the Chase Business Credit Card team, you will be responsible for optimizing shopping journeys and application experiences for our Chase Small and Medium Business portfolio. This includes digital full and pre-approved applications and banker-assisted experiences. You will develop strategic plans to increase customer acquisition by eliminating friction and facilitating the implementation of new capabilities.
Job Responsibilities
Develop a roadmap of business card originations initiatives to enhance application and credit increase experiences.
Partner with acquisition marketing leads to optimize the business card acquisition funnel.
Prioritize opportunities and align with product roadmaps to maximize impact on application and acquisition experiences.
Drive projects as project manager, key contributor, or stakeholder.
Collaborate across the team to ensure consistent and enhanced originations experiences.
Partner with internal stakeholders to drive strategies and manage the end-to-end application experience.
Work closely with Technology, Risk Governance, Legal, and Compliance to ensure regulatory adherence.
Required Qualifications, Capabilities, and Skills
7+ years of strategic marketing or technology experience
Demonstrated cross-functional leadership, partnership, influencing, and creative problem-solving skills.
Results-focused self-starter effective at managing multiple initiatives concurrently.
Strong interpersonal effectiveness with ability to collaborate across organizational boundaries.
Ability to lead and influence cross-functional teams collaboratively.
Strong skillset within Adobe Analytics and ability to think analytically and creatively.
Exceptional presentation skills with aptitude to synthesize ideas meaningfully.
Proven ability to consistently deliver meaningful results.
Bachelor's degree required.
Preferred qualifications, capabilities, and skills
Credit card experience preferred.
Auto-ApplyGrowth & Lifecycle Marketing Manager
Marketing director job in Dover, DE
Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care.
By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.
**About the Role**
We're looking for a full-funnel marketing generalist who can drive growth across the entire customer journey, from first touch through long-term retention and expansion. This role combines lifecycle marketing, growth experimentation, and content development to help more users discover value in Datavant and continue deepening their engagement over time.
You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation.
This is a hands-on, cross-functional role for a marketer who loves understanding customer behavior, crafting compelling content, and running experiments that drive measurable results.
**Key Responsibilities**
**Lifecycle & Customer Marketing**
+ Build and manage lifecycle programs across email and in-app channels, including onboarding, activation campaigns, education series, newsletters, product updates, and advocacy outreach.
+ Develop expansion and upsell nurture flows aligned with customer goals, usage data, and product adoption patterns.
+ Partner with Customer Experience and Sales to create customer communications that improve engagement, retention, and expansion.
+ Support strategic customer programs like the Customer Advisory Board and event follow-up sequences.
**Growth Support & Cross-Funnel Optimization**
+ Collaborate with Demand Gen on funnel initiatives by contributing messaging, content, and experiment design.
+ Develop conversion-oriented landing page content, nurture emails, and campaign assets to improve acquisition → activation performance.
+ Test lifecycle and early-journey experiments that drive activation and product adoption.
+ Provide customer insights and performance data to inform targeting, segmentation, and campaign strategy.
**Content Development**
+ Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights.
+ Ensure consistent messaging and storytelling across acquisition and lifecycle touchpoints, partnering with Product Marketing when appropriate.
+ Help scale repeatable content frameworks that support both awareness and retention efforts.
**Analytics & Optimization**
+ Measure the performance of lifecycle programs and growth experiments; use insights to refine campaigns and identify new opportunities.
+ Analyze user behavior, activation patterns, and engagement metrics to guide lifecycle strategy.
+ Report out on results, learnings, and recommendations for cross-functional stakeholders.
**What You Bring**
+ 4-6 years of experience in growth, lifecycle, or full-funnel B2B marketing roles.
+ Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion.
+ Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels.
+ Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages.
+ Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.)
+ Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes.
+ Excitement about working cross-functionally in a fast-moving environment.
We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.
The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job.
The estimated total cash compensation range for this role is:
$96,000-$120,000 USD
To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.
This job is not eligible for employment sponsorship.
Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.
At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way.
Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis.
For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
Marketing Operations Manager (m/f/d)
Marketing director job in Delaware
Apply now Back to the job offers Your perspectives with us * A key operational personality executing at the centre of our MarTech stack, HubSpot (CRM, Marketing Hub, Sales Hub, Content Hub, CMS, Operations Hub). * Maintain our lead lifecycle, scoring, routing, and automation for an advertisement and outbound-led motion with SDR alignment.
* Manage our bi-directional data sync with Microsoft Dynamics 365; define field mapping, conflict rules, and monitoring.
* Assist in operating multilingual marketing ops (DE/EN/NL) to help your colleagues launch campaigns: creation of landing pages, forms, emails, workflows, website pages, subscription types, and preference centres.
* Assist in running loyalty marketing: customer communications and product updates.
* Deep knowledge of our audience segments and subscribed audiences; maintain healthy customer segments based on licence and create new prospecting segments based on targeting or activity.
* Maintain integrations: Google Ads, LinkedIn Ads, LinkedIn Sales Navigator, programmatic platforms, webinar tools, data enrichment platforms, and Power BI.
* Build and enforce tracking, UTM governance, and campaign association to ensure accurate reporting and attribution.
* Act as a trusted partner across Content, SDRs, Sales, RevOps, Support and Leadership; translate goals into clear operational plans and keep stakeholders aligned.
* Govern data model, users, permissions, and naming.
These tasks are waiting for you
* Work on our lead follow up processes, implement scoring (lead/account) and territory routing with tasks and alerts.
* Work on our Data Health: duplicate control, property completeness, formatting rules, and data health reviews.
* Configure dashboards and reports in HubSpot and (occasionally) Power BI.
* Maintain GDPR consent, double opt-in (where required), subscription management, and marketing-contact cost control.
* Assist in the creation and launch of customer facing landing pages, forms, emails, workflows, website pages, subscription types, and preference centres.
* Manage sandbox usage and safe deployments; document changes, train users, and uphold governance.
* Run a cross-functional intake and prioritisation process; manage stakeholder expectations; communicate timelines, trade-offs, and impacts to technical and non-technical audiences.
* Improve our ads integrations for Google and LinkedIn; maintain workflows to gather data from programmatic platforms and create compliant automations to enrich CRM data using our data platforms.
What you have to offer
* Proven experience in the HubSpot tech stack at mid-to-large contact scale.
* Strong automation skills: workflows, webhooks, and QA discipline.
* Understanding of attribution models and how to connect ad platforms successfully to CRM data: Google Ads, LinkedIn Ads, programmatic; audience sync and Offline Conversions.
* Experience with LinkedIn Sales Navigator, webinar platforms, data enrichment platforms, and Power BI
* Strong stakeholder management and cross-functional collaboration skills; able to influence and build trust with Content, SDRs, Sales, Support and Leadership.
* Experience with Microsoft Dynamics CRM and field-level sync design. (Bonus) Experience with Microsoft Dynamics and field-level sync design
* Analytical mindset, detail-oriented, able to prioritise clearly, and comfortable with ownership.
* Language: German and English full proficiency required
What we offer you
* Competitive salary and commission structure.
* Opportunities for professional growth and development.
* A dynamic and innovative work environment.
* The chance to be part of a globally expanding company with a strong reputation in the market.
Your contact at SERVICEWARE
Nefeli Pfleger
Human Resources
+49 6434 9450 0
Marketing Manager
Marketing director job in Newark, DE
Ready to Make Your Mark in Marketing? Join Founding Brothers!
Are you a creative thinker with a knack for strategy? Do you thrive in a dynamic environment where your ideas can truly shine? Founding Brothers, a growing company based in Newark, DE, is looking for a Marketing Manager to join our team. If you have at least 1 year of experience in marketing and are ready to take the next step in your career, we'd love to hear from you!
What You'll Be Doing
As our Marketing Manager, you'll play a key role in shaping and executing our marketing efforts. Your responsibilities will include:
- Crafting and implementing innovative marketing strategies to grow our brand.
- Managing campaigns across multiple platforms, including social media, email, and more.
- Analyzing marketing data to measure success and identify opportunities for improvement.
- Collaborating with team members to ensure cohesive and effective messaging.
- Staying updated on industry trends to keep our strategies fresh and competitive.
What You Bring to the Table
We're looking for someone who is:
- Experienced: You have at least 1 year of experience in marketing.
- Creative: You love brainstorming new ideas and thinking outside the box.
- Analytical: You're comfortable diving into data to uncover insights and trends.
- Organized: You can juggle multiple campaigns and deadlines with ease.
- A Team Player: You thrive in collaborative environments and value open communication.
Why Founding Brothers?
At Founding Brothers, we pride ourselves on fostering a supportive and innovative work environment. We're a team that values creativity, collaboration, and a shared commitment to excellence. Located in Newark, DE, we're passionate about what we do and are excited to bring on a Marketing Manager who shares our vision.
Ready to Apply?
If you're ready to take the next step in your marketing career, we'd love to hear from you. Apply today and let's create something amazing together!
We can't wait to meet you!
Digital Analytics and Insights Director
Marketing director job in Wilmington, DE
AAA Club Alliance is currently seeking a Director of Digital Analytics & Insights in Wilmington, DE, Worthington, OH, or Cincinnati, OH.
The Digital Analytics & Insights Director is responsible for driving strategic and operational value across AAA Club Alliance (ACA) business and service lines by developing, leading, and scaling a best-in-class digital analytics and insights team that delivers:
Comprehensive KPI visibility across all business lines.
Clear, shared understanding of what metrics mean and why they matter.
Actionable insights (What happened, why, and so what?) that drive decision-making.
The Director is responsible for leading the collection and analysis of data to measure the effectiveness of ecommerce funnels and self-service features, as well as the impact of digital marketing efforts, to drive online conversions and cost savings. This role will also establish data strategy and governance-pulling together quantitative and qualitative data and working with platforms such as Adobe Analytics, Quantum Metric, Tableau, Power BI, Qualtrics, our data lake/warehouse, and other sources-to power dashboards and answer critical business questions.
The primary duties of the Director of Digital Analytics & Insights are to:
Develop, mentor, and manage a high-performing analytics team.
Design and publish dashboards (Tableau, Power BI) that surface real-time metrics and trends for executive, line-of-business, and cross-functional audiences.
Build and maintain data models focused on key performance metrics.
Oversee ingestion and synthesis of data from tools such as Adobe Analytics, Quantum Metric, Qualtrics, third parties, and other sources.
Partner with IT to optimize ETL pipelines, enforce data quality, and ensure digital activity data is accessible through the data lake.
In partnership with Marketing, IT, and other business stakeholders, drive data strategy across our Marketing Technology stack, ensuring that data is available for customer segmentation, omni-channel personalization, reporting, and other needs.
Lead regular presentations and craft compelling narratives that inform leaders and other stakeholders to support decision-making.
Collaborate with Marketing, Digital teams, and business partners to translate insights into revenue-driving recommendations and optimized campaign spend.
Lead exploration and adoption of AI tools that improve effectiveness of digital channel analytics
Highlight opportunities for cost-savings and improved customer satisfaction.
Embed analytics requirements and best practices into software development cycle for web and mobile digital enhancements.
Work closely with Product, UX and Engineering to define tracking specs, validate instrumentation, and ensure meaningful data capture.
Manage analytics budget and vendor relationships (licenses, consultants, pilots).
Continually assess and evolve our analytics stack-pilot new tools and platforms, negotiate agreements, retire underused tools.
Define analytics team structure, roles, and career paths.
Co-lead governance forums to align on definitions, prioritize analytics requests, and drive a data-driven culture.
Define and enforce analytics standards, naming conventions, and best practices
Monitor data quality, ensure compliance and champion data literacy across the organization.
Perform other duties as assigned.
Minimum Qualifications:
Bachelor's degree in Analytics, Data Science, Business Administration, or related field required. Master's degree a plus.
Minimum 10 years of experience in ecommerce digital analytics or marketing data analytics required.
Minimum 3 years of experience building and scaling analytics programs and teams required.
Must have extensive experience with Adobe Analytics & Adobe Target.
Experience in visualization software such as Tableau and Power BI, Quantum Metric, Qualtrics, Snowflake, Azure, and/or AWS Redshift.
Proven track record of establishing KPI frameworks and executive-grade dashboards.
Detail-oriented with a proven track of problem-solving and providing and presenting data driven business insights and recommendations to executives.
Knowledge Skills and Abilities:
Strong SQL, data modeling, and large-dataset analysis skills.
Strong understanding of ETL, API integrations, and tag management (Adobe Launch).
Ability to translate data into clear recommendations and narratives.
Ability to guide senior leaders and foster cross-department alignment.
Knowledge of industry best practices related to ecommerce and self-service data solutions
Passion and curiosity for AI-based solutions.
Ability to interact and build effective working relationships at all levels of the organization.
Ability to drive change within the organization; ability to build consensus/coalitions amongst diverse (or divergent) interests; act with integrity; build confidence, track record of accomplishments that required strong leadership.
Excellent project, budget, and time management skills.
Strong relationship building skills, including negotiating and executive interaction. Ability to exercise good judgment with quick response time.
Flexibility to quickly adapt priorities and resources to ever-changing internal and external conditions.
At AAA, your success is our success. What we can offer you:
The starting base compensation for this position is $115,528 to $202,200.
* The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.*
Comprehensive health benefits package.
Up to three weeks of paid time off accrued during your first year.
Annual Bonus Plan.
401(K) plan with company match up to 7%.
Professional development opportunities and tuition reimbursement.
Paid time off to volunteer & company-sponsored volunteer events throughout the year.
Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.
Full time Associates are offered a comprehensive benefits package that includes:
Medical, Dental, and Vision plan options
Up to 2 weeks Paid parental leave
401k plan with company match up to 7%
2+ weeks of PTO within your first year
Paid company holidays
Company provided volunteer opportunities + 1 volunteer day per year
Free AAA Membership
Continual learning reimbursement up to $5,250 per year
And MORE! Check out our Benefits Page for more information
ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA's policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA's operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.
Job Category:
Management
Auto-ApplyDigital Analytics and Insights Director
Marketing director job in Wilmington, DE
AAA Club Alliance is currently seeking a Director of Digital Analytics & Insights in Wilmington, DE, Worthington, OH, or Cincinnati, OH. The Digital Analytics & Insights Director is responsible for driving strategic and operational value across AAA Club Alliance (ACA) business and service lines by developing, leading, and scaling a best-in-class digital analytics and insights team that delivers:
* Comprehensive KPI visibility across all business lines.
* Clear, shared understanding of what metrics mean and why they matter.
* Actionable insights (What happened, why, and so what?) that drive decision-making.
The Director is responsible for leading the collection and analysis of data to measure the effectiveness of ecommerce funnels and self-service features, as well as the impact of digital marketing efforts, to drive online conversions and cost savings. This role will also establish data strategy and governance-pulling together quantitative and qualitative data and working with platforms such as Adobe Analytics, Quantum Metric, Tableau, Power BI, Qualtrics, our data lake/warehouse, and other sources-to power dashboards and answer critical business questions.
The primary duties of the Director of Digital Analytics & Insights are to:
* Develop, mentor, and manage a high-performing analytics team.
* Design and publish dashboards (Tableau, Power BI) that surface real-time metrics and trends for executive, line-of-business, and cross-functional audiences.
* Build and maintain data models focused on key performance metrics.
* Oversee ingestion and synthesis of data from tools such as Adobe Analytics, Quantum Metric, Qualtrics, third parties, and other sources.
* Partner with IT to optimize ETL pipelines, enforce data quality, and ensure digital activity data is accessible through the data lake.
* In partnership with Marketing, IT, and other business stakeholders, drive data strategy across our Marketing Technology stack, ensuring that data is available for customer segmentation, omni-channel personalization, reporting, and other needs.
* Lead regular presentations and craft compelling narratives that inform leaders and other stakeholders to support decision-making.
* Collaborate with Marketing, Digital teams, and business partners to translate insights into revenue-driving recommendations and optimized campaign spend.
* Lead exploration and adoption of AI tools that improve effectiveness of digital channel analytics
* Highlight opportunities for cost-savings and improved customer satisfaction.
* Embed analytics requirements and best practices into software development cycle for web and mobile digital enhancements.
* Work closely with Product, UX and Engineering to define tracking specs, validate instrumentation, and ensure meaningful data capture.
* Manage analytics budget and vendor relationships (licenses, consultants, pilots).
* Continually assess and evolve our analytics stack-pilot new tools and platforms, negotiate agreements, retire underused tools.
* Define analytics team structure, roles, and career paths.
* Co-lead governance forums to align on definitions, prioritize analytics requests, and drive a data-driven culture.
* Define and enforce analytics standards, naming conventions, and best practices
* Monitor data quality, ensure compliance and champion data literacy across the organization.
* Perform other duties as assigned.
Minimum Qualifications:
* Bachelor's degree in Analytics, Data Science, Business Administration, or related field required. Master's degree a plus.
* Minimum 10 years of experience in ecommerce digital analytics or marketing data analytics required.
* Minimum 3 years of experience building and scaling analytics programs and teams required.
* Must have extensive experience with Adobe Analytics & Adobe Target.
* Experience in visualization software such as Tableau and Power BI, Quantum Metric, Qualtrics, Snowflake, Azure, and/or AWS Redshift.
* Proven track record of establishing KPI frameworks and executive-grade dashboards.
* Detail-oriented with a proven track of problem-solving and providing and presenting data driven business insights and recommendations to executives.
Knowledge Skills and Abilities:
* Strong SQL, data modeling, and large-dataset analysis skills.
* Strong understanding of ETL, API integrations, and tag management (Adobe Launch).
* Ability to translate data into clear recommendations and narratives.
* Ability to guide senior leaders and foster cross-department alignment.
* Knowledge of industry best practices related to ecommerce and self-service data solutions
* Passion and curiosity for AI-based solutions.
* Ability to interact and build effective working relationships at all levels of the organization.
* Ability to drive change within the organization; ability to build consensus/coalitions amongst diverse (or divergent) interests; act with integrity; build confidence, track record of accomplishments that required strong leadership.
* Excellent project, budget, and time management skills.
* Strong relationship building skills, including negotiating and executive interaction. Ability to exercise good judgment with quick response time.
* Flexibility to quickly adapt priorities and resources to ever-changing internal and external conditions.
At AAA, your success is our success. What we can offer you:
* The starting base compensation for this position is $115,528 to $202,200.
* The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.*
* Comprehensive health benefits package.
* Up to three weeks of paid time off accrued during your first year.
* Annual Bonus Plan.
* 401(K) plan with company match up to 7%.
* Professional development opportunities and tuition reimbursement.
* Paid time off to volunteer & company-sponsored volunteer events throughout the year.
* Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.
Full time Associates are offered a comprehensive benefits package that includes:
* Medical, Dental, and Vision plan options
* Up to 2 weeks Paid parental leave
* 401k plan with company match up to 7%
* 2+ weeks of PTO within your first year
* Paid company holidays
* Company provided volunteer opportunities + 1 volunteer day per year
* Free AAA Membership
* Continual learning reimbursement up to $5,250 per year
* And MORE! Check out our Benefits Page for more information
ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA's policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA's operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.
Job Category:
Management
Auto-ApplySenior Director, Product Marketing
Marketing director job in Dover, DE
Dodge Construction Network (Dodge) isseeking an exceptional Senior Director, Product Marketing to define how Dodgeproducts are positioned, messaged, and experienced in the market.This leader will shape the stories that connect our products to the real-world success of our customers-driving conversion, retention, and advocacy across the buyer journey.
This role is responsible for the full spectrum of product marketing-from developing compelling positioning and messaging frameworks, to building the proof, tools, and assets that fuel sales success, to creating retention plays that ensure customers realize the full value of Dodge's products.
The ideal candidate is a strategic and hands-on marketer who has excelled in data-oriented B2B environments serving both SMB and enterprise audiences. They know how to position products for Sales, Marketing, and Business Development personas, and they can craft confident, outcome-driven messaging that standsout from competitors.
If you're passionate about connecting the dots between product, customer, and growth-and thrive in shaping how the market perceives and chooses solutions-this is the role for you.
This is a full-time position and reports directly to the Chief Marketing Officer.
****Please include a link to your portfolio, website, or samples of your product marketing work (e.g., positioning, messaging, launch materials, or content).****
**_Preferred Location_**
This is a remote, home-office-based role. Candidates located in the continental United States will be considered.
**_Travel Requirements_**
Some travel is expected for this role.
**_Essential Functions_**
**Product Positioning & Messaging**
+ Own the positioning, messaging, and go-to-market narrative for Dodge Construction Network's products and solutions
+ Develop persona-based messaging that resonates with our key audiences, including Sales, Marketing, and Business Development professionals in the construction ecosystem
+ Partner with Product to translate complex data-driven capabilities into clear, differentiated, and outcome-oriented value propositions
+ Build a scalable messaging framework that ensures consistency across demand generation, content, and sales enablement
+ Create our product, service, and solution naming convention and bring to life in a way that attracts and engages audiences
**Social Proof & Market Validation**
+ Establish a systematic approach to building and amplifying social proof-including customer stories, testimonials, reviews, case studies,total economic impact,and logo showcases
+ Partner with Customer Success to identify champions and build advocacy programs that turn customer success into brand success
+ Lead initiatives to improve visibility and credibility through ratings, analyst relations, and industry recognition programs
**Sales & SDR Enablement**
+ Serve as the strategic bridge between Product, SDRs, and Sales-ensuring our teams are armed with the assets and insights needed to convert demand into revenue
+ Build high-impact enablement tools including video explainers, competitive battlecards, customer-ready decks, and campaign-specific offers or promotions
+ Collaborate closely with Sales leadership to optimize messaging and materials across each stage of the funnel-from awareness to close
+ Partner with Demand Generation to ensure product messaging is embedded into campaigns that generate qualified, high-converting opportunities
+ Generate high-impact product and feature launch campaigns that activate prospects and our customer base
**Customer Retention & Product Adoption**
+ Build retention and adoption programs that help customers find success within our products and maximize their value realization
+ Develop messaging and in-product content thatdrivesengagement, renewal, and expansion
+ Partner with Customer Success and Product teams to translate customer insights into playbooks that improve gross retention and customer satisfaction
**Measurement & Impact**
+ Establish clear KPIs that measure the impact of product marketing across the funnel-conversion rate improvements, win rates, retention, and advocacy
+ Use data and qualitative insights to continuously refine positioning, content, and enablement programs for maximum effectiveness
**_Education Requirement_**
Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred)or equivalent education and work experience.
**_Required Experience, Knowledge and Skills_**
+ 10+ years of progressive B2B marketing experience, including at least 5+ years in product marketing leadership roles
+ Experience in a data & analytics,SaaS,or technology company with a proven record of success positioning complex products for multiple buyer personas
+ Exceptional ability to translate technical capabilities into simple, differentiated, and compelling stories
+ Proven success building and optimizing sales enablement and retention programs that drive measurable impact
+ Strong understanding of competitive positioning, objection handling, and challenger messaging techniques
+ Comfortable working with data and analytics teams to surface insights that power storytelling and GTM strategy
+ Skilled communicator and collaborator-adept at influencing executive stakeholders and inspiring cross-functional teams
+ Passionate about crafting category-defining product marketing that can stand alongsideproduct marketingleaders like ClickUp, Airtable, Mailchimp, and Slack
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge is the catalyst for modern construction.
**_Salary Disclosure_**
Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped commissions plans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_***************************_** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
_\#LI-Remote_
_\#LI-SB1_
_\#DE-Remote_
_\#DE-_ _1147-_ _2025_
Marketing Planner
Marketing director job in Wilmington, DE
Job Description
Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Marketing Planner
Location: Wilmington, Delaware
About the Role
As a Marketing Planner, you'll lead the marketing efforts for launching new products, features, or partnerships. You'll be the central point of contact for all customer-facing materials, ensuring deadlines are met and teams stay aligned across the bank.
What you will be doing:
Manage creative timelines and deliverables for major retail partner initiatives
Collaborate with agencies to develop and launch new creative platforms
Ensure all marketing materials are consistent, on-brand, and approved by Legal, Compliance, and other teams
Track project milestones, budgets, and risks-keeping stakeholders informed
Package and present the full creative view across channels
What you need to be great in this role:
Strong project management and marketing coordination experience
Ability to lead cross-functional teams and drive strategic agendas
A sharp eye for creative and messaging consistency
Excellent communication skills and comfort working with senior stakeholders
Experience in financial services and a solid understanding of customer communications
At the time of this posting, the base salary for this position may range from $93,500.00 to $104,500.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER's total compensation package.
Req ID: 15298#LI-midsenior #LI-FO1
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what's possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER,
a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Global Marketing Manager - Liquid Cooling
Marketing director job in Wilmington, DE
As we create a colorful, capable and cleaner world through chemistry, we invite you to join our team to harness the power of chemistry to shape markets, redefine industries and improve lives for billions of people around the world.
CREATING ESSENTIAL CHEMISTRY THAT THE WORLD NEEDS
At Chemours, our people are redefining how the world thinks of chemistry by approaching everything we do with a commitment to delivering Trusted Chemistry that creates better lives and helps communities thrive. That begins with how we use our science, data, and unmatched technical expertise to develop market-leading products with the highest levels of performance, sustainability, and safety in the industry.
Powered by chemistry, our products are used in applications that make the products we rely on, processes, and new technologies possible. In key sectors such as clean energy, advanced electronics, high-performance computing and AI, climate friendly cooling, and high-quality paints and coatings for homes and industrial infrastructure---sustainable solutions and more modern living depend on Chemours chemistry.
Chemours is seeking a Global Marketing Manager - Liquid Cooling to join our growing team driving innovation in Liquid Cooling for Data Centers and AI infrastructure. In this role you would be responsible for defining the Global Marketing Strategy and marketing plans, and leading strategic negotiations with key accounts for our liquid cooling solutions. This position will report directly to the Vice President - Liquid Cooling.
Location: USA
The responsibilities of the position include, but are not limited to, the following:
Drive profitable growth through the development of global market plans for liquid cooling solutions, applications (e.g., data centers, electronics, industrial cooling), and associated marketing plans.
Validate key market dynamics and gaps using the Voice of Customer process, engaging industry experts and consultants, and building long-term market development relationships with key customers in the liquid cooling sector.
Co-develop advocacy strategies and content with the business development team, Governmental Affairs team, and support advocacy outreach focused on sustainable cooling technologies.
Translate market trends into overall market segment narratives to drive internal cross-functional alignment at all levels in the organization. Represent liquid cooling projects at senior level reviews.
Develop and lead the execution of actionable marketing plans for identified focus markets, segments, and applications within the liquid cooling ecosystem, addressing market needs and gaps.
Lead the development of the Marketing Strategy in collaboration with the regional marketing leaders.
Drive globally coordinated execution of regional marketing plans with regional marketing leaders.
Develop and manage product line road maps for focus markets, segments, and applications in liquid cooling, including new product adoption and introduction.
Support Global Product Manager with specific marketing assessments and campaigns to protect the product line base business in liquid cooling.
Ensure the successful commercialization of market-driven products / technology(s). Coordinate growth project leaders driving market-driven new product development (NPD) initiatives.
Implement value-based / strategic pricing strategies.
Take customer and market trends, feedback, and opportunities to help set technology's focus and set the direction for Chemours growth initiatives in liquid cooling.
Develop and drive marketing campaigns in support of new product launches and deliver measurable financial results.
Lead the development of marketing communications plans in support of marketing campaigns, working through Corporate Marketing Communications.
The following is
required
for this role:
Bachelor's degree in Business Administration, Engineering, or significant experience in related fields
7+ years of B2B marketing experience, business development, and/or sales
Experience working with/within technology markets (Data Centers, AI, IT)
Negotiation experience/expertise required
Strong analytical and multi-tasking skills
Demonstrative influencing and leadership skills
Results oriented individual
Strong communication and networking skills
The following is
preferred
for this role:
Advanced degree (MBA)
Global marketing experience
Experience working in an environment of market disruption and immature markets
People management experience preferred
Business development and consulting experience a plus
Previous management experience a plus
Advanced knowledge of the following software applications Microsoft Office, including Microsoft PowerPoint. Microsoft Word, Microsoft Excel and Microsoft Outlook
Benefits:
Competitive Compensation
Comprehensive Benefits Packages
401(k) Match
Employee Stock Purchase Program
Tuition Reimbursement
Commuter Benefits
Learning and Development Opportunities
Strong Inclusion and Diversity Initiatives
Company-paid Volunteer Day
We're a different kind of chemistry company because we see our people as our biggest assets. Instead of focusing just on what our employees do each day, we look at how they do it-by taking a different approach to talent development, employee engagement, and culture. Our goal is to empower employees to be their best selves, at Chemours and in life.
Learn more about Chemours and our culture by visiting Chemours.com/careers.
Chemours is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, religion, color, gender, disability, national or ethnic origin, ancestry, marital status, family status, sexual orientation, gender identity or expression, or veteran status. Jurisdictions may have additional grounds for non-discrimination, and we comply with all applicable laws.
Chemours is an E-Verify employer
Candidates must be able to perform all duties listed with or without accommodation
Immigration sponsorship (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status) is not currently available for this position
Don't meet every single requirement? At Chemours we are dedicated to building a diverse, inclusive, and authentic workplace for our employees. So if you're excited about this role, but your past experience doesn't align perfectly with every qualification in the position description, we encourage you to apply anyways. You may just be the right candidate for this or other opportunities.
In our pursuit to be the greatest place to work, we know that a critical element to enhancing our employee experience is to assure we're operating with a solid foundation of trust. At Chemours, this means being transparent about how we pay our employees for the work that they do.
Pay Range (in local currency):
$134,400.00 - $210,000.00
Chemours Level:
28
Annual Bonus Target:
16%
The pay range and incentives listed above is a general guideline based on the primary location of this job only and not a guarantee of total compensation. Factors considered in extending a compensation offer include (but are not limited to) responsibilities of the job, experience, knowledge, skills, and abilities, as well as internal equity, and alignment with market data. The incentive pay is dependent on business results and individual performance and subject to the terms and conditions of the specific plans.
At Chemours, you will find sustainability in our vision, our business and your future. If you want to work on the leading edge of your field and have a desire to make a difference, join Chemours and discover what it means when we say "We Are Living Chemistry."
Auto-ApplyGlobal Marketing Director - Water Solutions
Marketing director job in Wilmington, DE
At DuPont, our purpose is to empower the world with essential innovations to thrive. We work on things that matter. Whether it's providing clean water to more than a billion people on the planet, producing materials that are essential in everyday technology devices from smartphones to electric vehicles, or protecting workers around the world. Discover the many reasons the world's most talented people are choosing to work at DuPont. Why Join Us | DuPont Careers (*******************************************
**Job Summary**
DuPont Water Solutions (DWS), a $1.5B global business, focused on solving global challenges in water purification, conservation, and reuse as well as purification solutions throughout the life sciences industries. DWS serves its thousands of customers in diverse markets through three major market segments, Industrial Water & Energy, Drinking Water & Desalination, and Life Science & Specialties. DWS provides the broadest, proven, end-to-end portfolio of water-treatment and separation technologies for the production and purification of the most commercially important products around the globe. DWS is expanding our participation aligned to the megatrends such as health & wellness, sustainability and digital and we remain uniquely positioned to solve the challenges created by global population growth and increasing water stress.
The Global Marketing Director for DuPont Water Solutions will provide leadership to all aspects of marketing. The Marketing Leader is accountable for the development of the market-back segment strategies, for delivery of new and renew innovation revenue growth, and champions marketing competency broadly. This also includes managing a large team which includes management of global market segment leaders and the regional execution marketing leaders. The successful candidate should have strong marketing and commercial experience, experience developing winning strategies, and a demonstrated track record of delivering against growth goals.
Reporting into the VP and General Manager for DuPont Water Solutions, this Global Marketing Director role will be a key position focusing on top KPIs such as:
+ Drive clear concise, differentially managed, market back segment strategies which will deliver on mutual value creation and service expectations for the customers. The segment plans will include robust regional implementation plans to deliver on quarterly and annual growth targets as well as advance the Water brand in the industry. Success requires coordination and seamless execution of segment plans and innovation launches with global Commerical leaders.
+ Continuous focus on portfolio optimization to ensure good, better, best offerings and concise value propositions to achieve premiums, retain market leadership or capture share as needed.
+ Deliver strong Innovation-based growth through launches for product, process and business models that will solve customer pain points through differentiated offerings. The new and renew innovation targets will each deliver above market revenue growth requiring deep industry and customer insights to help identify and deliver on these targeted launches. Innovation will be governed by operational processes, tracking tools and agile methodology.
+ Advance the Water marketing competency and customer centricity through continuous learning and improvement plans. The Water marketing team will work closely with cross functional teams to identify and deliver forward-looking growth plans creating mutual value for customers and DWS. The segment focus on the marketing 4Ps along with our cultural principles of Purpose, Passion, Perseverance and People will propel the organization to new heights.
**Primary Duties & Responsibilities**
+ Drive market **segment differential management** to deliver financial goals
+ Make certain that each market segment team has a clear mission that fits with the overall Water enterprise strategy.
+ Execute needed marketing functional support/leadership to allow delivery of yearly and quarterly financial targets
+ Segment product portfolio and go-to-market strategies
+ Pricing strategies
+ New product launches
+ Promotion messaging aligned to strategic segment plans
+ Continuous portfolio development and optimization to participate in the market with Good, Better and Best approach
+ Strengthen our **value proposition** to maintain differentiation and price premium
+ Define and have the right mix of quantified and qualified value propositions customized for sub-segments and applications to defend and protect our price premium.
+ Monitor and adjust segment resourcing to fit the broader strategy, segment mission, and execution plans.
+ Continuously align investment allocation with the Water enterprise strategy.
+ Deliver **Innovation-based growth** goals for the Water business, making critical portfolio decisions in conjunction with other cross-functional Water leaders.
+ Ensure that the innovation/growth portfolio is balanced between near and long-term opportunities.
+ Monitor the risk profile of the portfolio to ensure that, on a risk-adjusted basis, it will deliver what is needed
+ Influence the program mix such that a diverse set of programs (new product development, M&A, partnerships, new business models, process innovation, etc.) is in place.
+ Continuously improve innovation and growth metrics to clearly demonstrate projected impact and to measure realized impact and ROI.
+ Champion advancement of overall Water **marketing competency and customer centricity**
+ Lead growth of marketing capability/competency across the Water enterprise Facilitate robust pricing strategies for each of the market segment teams that ensure that all enterprise value that exists can be extracted through price.
+ Work closely with market segment leaders and pricing leader to analyze data and ensure that pricing strategies are appropriate
+ Continuous improvement of customer experience to deliver on DWS brand promise
+ Deliver digital tools that simplify processes and/or increase value creation in critical segments
+ Change agent in business to drive growth
**Education & Experience**
Required:
+ Bachelor's Degree in Business, Marketing or a related field
+ 15+ years of experience in Marketing, Sales or relevant functional equivalent
+ Previous or current Water industry experience
+ Demonstrated ability to lead via influence
+ Ability to challenge status quo and creative problem solving.
+ Highly motivated and results-driven with excellent interpersonal skills
+ Excellent written and verbal communication skills
+ Solid organization skills including attention to detail and multi-tasking skills
+ Ability to succeed as a manager of managers
+ Experience in developing and deploying project best practices, policies, procedures, and processes.
+ Experience at working in a team-oriented, collaborative environment is essential.
+ Ability to travel up to 30% of time
Preferred:
+ MBA and/or advanced technical degree
+ Cross functional and cross industry experience
+ Working in multi-cultural, multi-region experience
+ Demonstrated business and financial acumen with ability to collect and analyze data and communicate insights effectively
\#LI-EH1
Join our Talent Community (**************************************************** to stay connected with us!
DuPont is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. If you need a reasonable accommodation to search or apply for a position, please visit our Accessibility Page for Contact Information (****************************************************** .
DuPont offers a comprehensive pay and benefits package. To learn more visit the Compensation and Benefits page (********************************************************** .
The Pay range for this role is $161,000.00 - $253,000.00 Annual
**How Base Pay is Determined:** DuPont has job leveling frameworks that help organize roles based on progressive levels of responsibility, proficiency and qualifications. Each role has an associated pay range (or an established pay rate for some roles) based on the competitive market in each country where we operate. Each individual's pay is based on a variety of factors, including their role and the associated pay range for that role, their geographic location (i.e., country, state, metropolitan area), as well as their skills, experience, education and certifications, and performance.
AD - Digital Collections Strategy &Analytics
Marketing director job in Wilmington, DE
The Associate Director of Digital Collections Strategy and Analytics is a critical role that will develop and execute on strategies that deepen digital engagement and improve experiences with Collections customers, while pursuing enhanced performance across pre-Collections, Collections and Recoveries.
This is an exciting opportunity to join a growing team that has developed strong partnerships and working relationships with other key functional areas such as Operations. Additional responsibilities include driving a new agenda containing elements of transformation, optimization and continued R&D. This individual will serve as the voice of collections for our product and technology teams in pursuit of a best in class digital and self-service experience. They will make tradeoffs across collections effectiveness and operational expenses while balancing regulatory and reputational considerations.
This ideal candidate will possess the analytics background and strategic acumen to direct a function that draws strategic insights from data using database and statistical analysis tools to inform decisions and support the company's overarching strategic goals relative to loss prevention. They can be successful leading various types of functions or initiatives across multiple disciplines of our business. They bring new ways of thinking, data sources, technologies and capabilities to our business.
Key Responsibilities
* Develop the vision and set of objectives and roadmap for digital Collections agenda
* Build and manage a learning agenda that enables continuous improvement
* Develop and optimize strategies that balance collections effectiveness and operational expenses through a combination of analysis, testing and collaboration with partner groups
* Independently lead the entire project lifecycle for complex analysis, strategies and models
* Partner with other leaders to define business priorities, align talent and resources and communicate progress to executive management
* Understand the data environment to appropriately prioritize and set expectations for key reporting, modeling, and analytical priorities
* Draw conclusions and influence at all levels of the organization
* Build and lead a high performing team - hiring, developing and leading the efforts of others
Qualifications
* Bachelor's Degree in a quantitative discipline (Engineering, Statistics, Economics, Business Management or Computer Science); Master's preferred
* 7+ years of experience in consumer lending (preferably in digital servicing or Collections) driving informative risk decisions through analyses; Master's or PHD degrees may offset experience
* 3+ years of leadership experience, building and prioritizing teams and objectives based on company strategy
* Advanced analytical skillset using tools such as SAS, SQL, R, Python
* Innovative and capable of developing creative solutions to complex, data-driven problems
Who we Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with:
* Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
* Up to 4% matching 401(k)
* Employee Stock Purchase Plan (10% share discount)
* Tuition reimbursement
* Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date)
* Paid sick leave as determined by state or local ordinance, prorated based on start date
* Paid holidays (7 days per year, based on start date)
* Paid volunteer time (3 days per year, prorated based on start date)
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
Senior Marketing Manager (Remote, Germany)
Marketing director job in Delaware
About RemoteSolar RemoteSolar enables people across Germany (including renters) to benefit from solar energy without installing panels or equipment at home. We help customers participate in the upside of large-scale solar parks and gain more independence from volatile energy prices. Our goal is to make accessing clean energy simple, transparent, and accessible to everyone. We're a small team with big plans, working closely together to build a product that genuinely helps people take part in the solar transition. The Role We're looking for a Senior Marketing Manager who can take ownership of our growth efforts from day one. You'll define who our customers are, shape how we speak to them, run experiments across different channels, and make sure we learn quickly from the data. This is a role with a lot of autonomy: you'll influence our marketing direction, drive acquisition and engagement, and help build the foundations of our marketing function as we grow. What You'll Do * Conduct user research and interviews to identify target audiences and uncover insights * Develop clear value propositions and messaging that explain how customers benefit from RemoteSolar * Plan and execute campaigns across channels such as: *
Social content (Reels, YouTube, influencers) * PR initiatives * Referral programs * Educational content (articles, blogs, guides, videos) * Track results, analyse performance, and implement learnings * Work closely with the founder, product, and operations to keep messaging aligned with strategy * Turn user and market insights into concrete recommendations * Own projects end-to-end: from concept to execution to analysis * Help shape how our marketing team and processes evolve What We're Looking For * Native German speaker with strong English skills * Based in Germany * 3-5+ years of marketing experience * Experience in energy or sustainability is a plus * Comfortable in early-stage environments with shifting priorities * Strategic thinker who also enjoys hands-on execution * Strong communicator who works well across teams * Analytical, curious, and creative * Proactive mindset and willingness to experiment * Interest in growing with the company and taking on future leadership responsibilities Why You'll Enjoy Working With Us * Real impact *
Your work directly influences how people discover and understand RemoteSolar, and how quickly we grow. * Fast learning *
You'll work closely with the founder and early team, gaining exposure to product, operations, and strategy. * Meaningful mission *
Every campaign helps people gain more stability in their energy costs and participate in Europe's clean energy future. * Flexibility and trust *
Remote-first, outcome-focused environment with the freedom to choose tools and workflows. The practical details * €60,000 base salary + up to €30,000 performance-based bonus * 28 vacation days + your birthday off * Indefinite contract after probation * Remote-first culture with optional meetups * Supportive, collaborative team in a fast-moving startup environment Ready to Shape the Future of Solar Access? If you enjoy understanding customers, building clear messaging, and running campaigns that make a real difference, we'd love to talk.
Creative Marketing Manager
Marketing director job in Wilmington, DE
Role: Creative Marketing Manager
The LYCRA Company has built a leading position in the Apparel industry over the years via a continuous stream of value-adding fiber, fabric, or garment innovations enabled and supported by a network of strategic partners across the entire value chain. This contributed to making the LYCRA brand a unique asset that still powers today one of the most iconic and valuable corporate franchises in the Apparel industry. It is all reflected in our corporate vision: “enhancing life through innovative garment solutions.”
We are seeking a detail-oriented, creatively driven Creative Marketing Manager to join our B2B apparel organization. Reporting to the Director of Creative Marketing, this role bridges design execution with marketing operations, playing a pivotal role in maintaining brand consistency, supporting internal teams, and ensuring the efficient use and distribution of creative assets. The ideal candidate has a foundational graphic design skillset, strong organizational capabilities, and experience managing creative workflows and systems.
Reporting to the Director of Creative Marketing based in Wilmington, the successful candidate will be responsible for the following:
Key Responsibilities
Creative Execution & Support
Execute basic graphic design tasks including file conversion, asset resizing, and creating/editing presentation and document templates (e.g., PowerPoint).
Produce and update internal-facing marketing collateral using brand templates and guidelines.
Assist in preparing visual assets for trade media, sales enablement, and event marketing.
Brand Stewardship
Ensure consistency in visual branding and messaging across all internal and external materials.
Review and provide feedback on visual content to ensure alignment with brand standards.
Partner with cross-functional teams to uphold brand integrity across all touchpoints.
Asset Management
Manage and maintain the company's Digital Asset Management (DAM) system, ensuring all content is current, accurately tagged, and easily accessible.
Support teams in the retrieval and proper use of brand assets and templates.
Internal Merchandising of Marketing Materials
Curate and distribute marketing materials to internal stakeholders to drive usage and adoption.
Communicate availability of new or updated assets, campaigns, and content across the organization.
Trade Media & Campaign Support
Coordinate the trafficking of creative assets for trade media placements and industry publications.
Liaise with external media partners, printers, and platforms to ensure timely and accurate asset delivery
Required Skills and Experience:
Bachelor's degree in Marketing, Graphic Design, Communications, or related field.
A minimum of 3-5 years of relevant experience in a marketing or creative services role
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Microsoft Office (especially PowerPoint), and file formatting.
Experience working with a Digital Asset Management (DAM) platform (e.g., Acquia, Bynder, Brandfolder, etc.).
Strong organizational skills and attention to detail; able to manage multiple projects simultaneously.
Understanding of brand guidelines and how to enforce them effectively.
Familiarity with trade media processes and creative trafficking is a plus.
Desirable Skills & Experience:
Apparel Merchandising experience.
Compensation/Benefits
We offer a competitive salary, including variable pay and an excellent benefits package.
The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands: LYCRA , LYCRA HyFit , LYCRA T400 , COOLMAX , THERMOLITE , ELASPAN , SUPPLEX , and TACTEL . The LYCRA Company's legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA fiber. Today, The LYCRA Company focuses on adding value to its customers' products by developing unique innovations designed to meet the consumer's need for comfort and lasting performance. For more information, visit ************************
We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Auto-ApplyCypJob: Customer Marketing Supervisor_jgr8JrSz
Marketing director job in Delaware
Quality Chief Strategist
Requirements
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Senior Director / VP of Portfolio Marketing
Marketing director job in Wilmington, DE
Empowering Better Financial Outcomes for Everyday Americans When you join Atlanticus, you become a member of a fast-growing, mission-focused company that is committed to aid in meeting the financial needs of middle-class Americans. With a culture of collaboration and a one-team mindset, we encourage entrepreneurial thinking to empower our customers toward financial well-being.
Atlanticus technology enables bank, retail, and healthcare partners to offer more inclusive financial services to everyday Americans through the use of proprietary analytics. We apply the experience gained and infrastructure built from servicing over 20 million customers and over $40 billion in consumer loans over more than 25 years of operating history to support lenders that originate a range of consumer loan products. These products include retail and healthcare, private label credit and general-purpose credit cards marketed through our omnichannel platform, including retail point-of-sale, healthcare point-of-care, direct mail solicitation, digital marketing, and partnerships with third parties. Additionally, through our Auto Finance subsidiary, Atlanticus serves the individual needs of automotive dealers and automotive non-prime financial organizations with multiple financing and service programs.
Office Locations
* Atlanta, GA - Located in the Queen Building (King & Queen Towers, Sandy Springs), with easy access to I-285, GA-400, and a free shuttle to MARTA.
* Austin, TX - Situated in The Domain, a vibrant tech hub with park-like surroundings, top restaurants, and convenient parking, perfect for post-work socializing.
* Wilmington, DE - Near the Riverfront, offering rich history, dining, entertainment, and shopping. With direct access to I-95, Amtrak, and SEPTA, employees enjoy flexible living options.
Work Culture
We foster a collaborative, innovative environment where everyone contributes to building something meaningful. You'll be empowered to lead, grow, and make an impact.
The Role
We are seeking an exceptional VP of Portfolio Marketing to shape and lead the strategic direction of retention and engagement marketing across our credit card portfolio. This senior marketing leader will play a pivotal role in improving portfolio health, driving customer engagement, and advancing Atlanticus' mission of responsible lending.
As the VP of Portfolio Marketing, you will serve as the marketing leader responsible for defining and executing the existing customer marketing and lifecycle strategy for Atlanticus' credit card portfolio. You will drive performance across the entire customer lifecycle-activation, utilization, repayment, retention, and loyalty-while balancing growth, risk, compliance, and customer outcomes at scale. This role requires deep domain expertise in non-prime credit markets, strong leadership skills, and the ability to influence cross-functionally at a senior level.
You will shape the portfolio management roadmap, guide testing decisions, and lead a high-performing team in delivering data-driven, compliant, and customer-centered portfolio growth strategies.
Key Responsibilities
Strategic Leadership & Vision
* Establish and own the long-term portfolio marketing strategy for Atlanticus' credit card business, aligning with enterprise growth and risk objectives.
* Develop the vision for lifecycle engagement and customer experience across onboarding, early engagement, responsible credit usage, retention, and reactivation.
* Champion a mission-driven approach to marketing that supports financial inclusion while ensuring responsible credit usage and portfolio stability.
Portfolio Management & Performance Accountability
* Lead strategic initiatives to improve portfolio performance, including activation, utilization, payment behaviors, retention, CTLV, and credit outcomes.
* Partner closely with Portfolio Management Risk Team to optimize economics, reduce delinquency, and support long-term portfolio sustainability.
* Serve as the senior marketing voice in portfolio marketing reviews, risk meetings, and performance marketing discussions.
Data-Driven Decision Making
* Oversee the creation and evolution of customer segmentation, targeting, and behavioral modeling strategies for existing customers.
* Drive an experimentation culture grounded in analytics, statistical testing, and actionable insights.
* Ensure that decisioning and messaging strategies are informed by channel testing, credit trends, roll-rate analysis, digital engagement metrics, research and insights, and customer behavior patterns.
Cross-Functional Collaboration
* Influence and align senior leaders across Risk, Compliance/Legal, Product, Operations, and Servicing to advance portfolio performance and customer outcomes.
* Partner closely with Product leadership to enhance digital experiences that support portfolio marketing goals (e.g., digital servicing, autopay adoption, app engagement).
* Work with Compliance and Legal teams to ensure all communications meet Atlanticus' regulatory standards and responsible lending commitments.
Organizational Leadership & Team Development
* Build, mentor, and lead a high-performing team of portfolio marketers and analytics partners.
* Create frameworks, processes, and governance structures that enable operational excellence at scale.
* Develop marketing talent and foster a culture of accountability, innovation, and continuous improvement.
Channel Strategy & Execution Oversight
* Oversee omnichannel portfolio marketing programs across email, push/in-app, digital, direct mail, and partner channels.
* Elevate personalization and real-time targeting in collaboration with Marketing Execution & Controls (MEC) Team, leveraging the MarTech stack and advanced decisioning.
* Ensure executional rigor, compliance adherence, and consistent measurement across all marketing programs.
Qualifications
Experience & Expertise
* 12+ years in portfolio management, lifecycle marketing, CRM, or credit card marketing, ideally in non-prime consumer lending.
* Demonstrated leadership in scaling portfolio marketing/customer lifecycle programs for credit card portfolios or regulated products.
* Expertise in non-prime customer dynamics, repayment behaviors, credit performance metrics, and regulatory considerations.
* Strong command of credit card P&L levers, portfolio forecasting, CLTV modeling, and delinquency mitigation strategies.
Leadership & Influence
* Proven ability to lead at the enterprise level across Risk, Product, Compliance/Legal, and Operations.
* Exceptional communication skills with comfort presenting to senior leadership and executive teams.
* Experience building and leading high-performing teams, ideally in a fintech or complex financial services environment.
Technical & Analytical Strength
* Highly analytical with fluency in data-driven marketing, advanced segmentation, targeting, and measurement.
* Experience with enterprise marketing automation and decisioning platforms (Braze, MoEngage, Salesforce Marketing Cloud, SendGrid, HubSpot, data warehouses, CDPs).
* Ability to translate complex analytics into clear business strategies and actions.
Why You'll Love Working Here
This isn't just a job, it's a place to lead, grow, and thrive. If you believe in your skills and drive, we'll provide the resources and support to help you succeed.
Benefits include:
* Generous PTO and holiday schedule
* 401(k) with company match
* Employee stock purchase plan
* Ongoing training (lunch & learns, financial and health webinars)
* Team volunteer outings
Atlanticus is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, religion, gender, sexual orientation, age, veteran status, disability, or other protected status.
* Note: Applicants must be authorized to work in the U.S. We do not sponsor employment visas.
* Hiring for our Wilmington, DE/Austin, TX office will be processed through Mercury Financial, a brand of Atlanticus.
Executive Director - Marketing Transformation Delivery Manager
Marketing director job in Wilmington, DE
JobID: 210690393 JobSchedule: Full time JobShift: Day Base Pay/Salary: New York,NY $166,250.00-$260,000.00 Looking for a driven and enthusiastic leader to facilitate and deliver a game-changing process and capability transformation roadmap across Card Marketing.
As an Executive Director - Head of Delivery Management within Card Marketing Transformation, you will take an innovative and diligent approach to establish and lead an agile-driven governance model across five Card Marketing Transformation pillars. You will oversee program management, capability prioritization, user acceptance testing, and stakeholder communications. As the day-to-day glue, you will unite teams across Card Marketing to achieve strategic objectives and serve as the single leader responsible for providing updates on status and progress throughout the transformation. You will lead a team of marketing transformation program managers and user acceptance testers to accelerate a roadmap that will radically elevate the planning, managing, and activate campaigns in the industry's largest marketing execution space.
Job Responsibilities:
* Serve as a thought-leader who drives multiple, concurrent strategic, complex, and highly visible programs
* Establish and maintain a single, prioritized backlog across five Card Marketing Transformation pillars, ensuring strategic alignment with organizational goals
* Oversee transformation organizational health and ongoing governance model, including agile-driven capability planning and prioritization with multiple Product and Technology partners
* Establish an agile-driven user acceptance testing and change management program, rooted in rapid, continuous delivery principles (including scalable testing strategies and repeatable change management structures)
* Communicate to all levels of the organization (senior executive leadership and cross-functional stakeholders) through compelling, impactful storytelling (i.e. presentation decks, monthly newsletter)
* Ensure there is communication, alignment, and coordination across all stakeholders by facilitating project status presentations; communicate effectively with peers, cross-functional team members, and senior stakeholders
* Create an environment where all voices can be heard and ideas are openly welcomed and debated; establish trust with peers, partners, and executive sponsors
* Be a champion for both business and culture transformation, leading with consistency, integrity, and humility
Required Qualifications, capabilities and skills:
* Minimum 10 years of related experience - Program Management and product owner related experience
* End to end program delivery experience - including understanding of best practices, tools, and processes
* Proven ability to manage a team through ambiguity typical of a large-scale business initiative and define path forward
* Proven ability to create senior executive leadership presentations
* High aptitude with agile best practices and collaboration tools (e.g. Confluence, JIRA, Microsoft Teams)
Auto-ApplyProduct Marketing Manager - Prescription Payer Management
Marketing director job in Dover, DE
We're looking for a Consumer Product Marketing Manager, specializing in the vision insurance channel and prescription (Rx) commercialization of Meta's smart glasses and AR business. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have in-depth experience in the prescription optical industry and vision insurance, including new product commercialization. Core to the role will be supporting go-to-market strategy creation and execution for prescription wearables technology across Rx channels.
**Required Skills:**
Product Marketing Manager - Prescription Payer Management Responsibilities:
1. Lead the definition and execution of vision insurance strategy and relationships for Meta's wearables' business
2. Define the value proposition for insurance providers to enable member access to Meta's products using insurance benefits
3. Manage Meta's product status under different formulary scenarios and in- vs. out-of-network provider conditions
4. Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit
5. Create go-to-market (GTM) strategy to drive product adoption & engagement
6. Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
7. Serve as the subject matter expert on prescription wearer and channel needs and mindsets
8. Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance
**Minimum Qualifications:**
Minimum Qualifications:
9. 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
10. In-depth knowledge of vision insurance across multiple providers
11. Experience with insurance formulary management and provider network strategies
12. Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies
13. Experience analyzing data and translating to insights that support product development and go-to-market strategies
14. Experience leading implementation of complex product or service offerings
15. Experience working with technical partners to translate between technical and consumer languages
16. Experience collaborating with external vendors and partners
17. Bachelor's degree
**Preferred Qualifications:**
Preferred Qualifications:
18. Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often
19. Interest and understanding of Virtual and Mixed Reality
20. MS/MBA degree
**Public Compensation:**
$158,000/year to $223,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.