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Become A Marketing Director

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Working As A Marketing Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $83,491

    Average Salary

What Does A Marketing Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Director jobs

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Average Length of Employment
Director Of Sales 3.6 years
Group Director 3.6 years
Sales/Marketing 3.6 years
Regional Director 3.5 years
Product Manager 3.4 years
Product Director 3.4 years
Market Director 3.2 years
Marketing Manager 3.1 years
Account Director 3.1 years
Marketing Director 3.0 years
Brand Director 2.9 years
Brand Manager 2.7 years
New Media Manager 2.6 years
Media Manager 2.5 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Digital Director 2.4 years
Head Of Marketing 2.3 years
Content Director 2.3 years
Marketing Liaison 2.1 years
Brand Consultant 2.0 years
Top Employers Before
Internship 4.0%
Manager 3.7%
Director 2.9%
Top Employers After
Owner 5.3%
Consultant 4.4%
President 4.2%
Director 4.1%
Principal 3.1%

Marketing Director Demographics

Gender

Female

52.8%

Male

45.2%

Unknown

2.0%
Ethnicity

White

81.1%

Hispanic or Latino

9.2%

Asian

7.4%

Unknown

1.6%

Black or African American

0.6%
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Languages Spoken

Spanish

46.6%

French

13.1%

Portuguese

4.9%

German

4.9%

Italian

4.8%

Chinese

4.6%

Mandarin

4.0%

Japanese

2.9%

Russian

2.8%

Arabic

2.0%

Cantonese

1.7%

Korean

1.6%

Hindi

1.1%

Hebrew

1.1%

Vietnamese

0.7%

Polish

0.7%

Dutch

0.7%

Greek

0.6%

Swedish

0.5%

Carrier

0.5%
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Marketing Director Education

Schools

University of Phoenix

14.9%

New York University

7.0%

Northwestern University

5.7%

University of Texas at Austin

5.7%

Michigan State University

5.4%

Syracuse University

4.8%

University of Southern California

4.8%

Florida State University

4.7%

Arizona State University

4.4%

University of Florida

4.2%

Pennsylvania State University

4.1%

University of Utah

4.1%

Brigham Young University

4.0%

San Diego State University

3.8%

University of Alabama

3.8%

University of Arizona

3.8%

West Virginia University

3.8%

University of Kansas

3.7%

Cornell University

3.7%

University of Georgia

3.7%
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Majors

Business

27.7%

Marketing

22.2%

Communication

9.8%

Management

6.2%

Journalism

3.6%

Public Relations

3.3%

Finance

3.3%

English

3.1%

Psychology

3.1%

Graphic Design

2.9%

Political Science

2.3%

Advertising

2.1%

Education

1.8%

Fine Arts

1.4%

Economics

1.4%

Nursing

1.3%

Kinesiology

1.2%

Accounting

1.2%

Liberal Arts

1.1%

Health Care Administration

1.1%
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Degrees

Bachelors

49.8%

Masters

25.9%

Other

15.4%

Associate

4.1%

Certificate

2.8%

Doctorate

1.3%

Diploma

0.4%

License

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Director Salaries

Job Title Company Location Start Date Salary
Marketing Director Boost Media International LLC New York, NY Jan 07, 2016 $375,000
Marketing Director Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Jun 20, 2016 $225,000
Marketing Director Alive &Amp; Thinking, LLC New York, NY Jan 02, 2016 $220,000
Director of Platform Marketing Wrike, Inc. Mountain View, CA Aug 31, 2015 $220,000
Director-Pipeline Marketing (Pharmaceutical Industry) Acorda Therapeutics, Inc. Ardsley, NY Apr 04, 2016 $215,405
Director of Marketing, Neurology Valeant Pharmaceuticals North America, LLC Bridgewater, NJ May 25, 2016 $202,758
Marketing Director Dynapar Corporation Gurnee, IL Feb 23, 2016 $201,825
Director Marketing I Samsung Electronics America, Inc. Ridgefield Park, NJ Mar 10, 2016 $200,000
Director, Marketing and Customer Acquisition/Retention Babeltime Inc. San Mateo, CA Apr 13, 2016 $200,000
Director-Pipeline Marketing Acorda Therapeutics, Inc. Ardsley, NY Jan 01, 2015 $195,000
Marketing Director Dell Products L.P. Round Rock, TX Feb 29, 2016 $187,000
Marketing Segment Director Brocade Communications Systems, Inc. San Jose, CA Aug 29, 2016 $185,000
Marketing Director Orientis Inc. New York, NY Jun 28, 2016 $184,059
Director of Marketing Peel Technologies, Inc. Mountain View, CA Jul 01, 2015 $140,000
Director of Marketing Peel Technologies, Inc. Mountain View, CA Sep 01, 2015 $140,000
Medical Education Marketing Director Encore Medical Education, LLC Baton Rouge, LA Nov 07, 2016 $140,000
Marketing Director Kevin Murphy, USA Irvine, CA Jan 12, 2015 $140,000
Director of Marketing Granular, Inc. San Francisco, CA Mar 16, 2015 $140,000 -
$170,000
Director, Marketing Solutions American General Life Insurance Company Houston, TX Aug 22, 2016 $140,000
Marketing Director of Greater China Area Unical Aviation, Inc. Industry, CA Nov 23, 2016 $140,000
Director, LNG Marketing Excelerate Energy Limited Partnership The Woodlands, TX Jan 06, 2016 $138,000 -
$178,000
Director of Marketing Carnegie Mellon University Pittsburgh, PA Sep 22, 2016 $107,141
Marketing Director Mission Farms of Wellington Inc. Wellington, FL Aug 17, 2016 $107,000
Marketing Director Unique Autos Inc. Westminster, CA Jun 20, 2016 $106,226
Marketing Analytics Director Auction.Com, LLC Belmont, CA Jan 20, 2015 $105,186
Director of Marketing Processmap Corporation Sunrise, FL Jan 29, 2015 $105,000
Director of Marketing GCM Sinoed Group, Inc. San Diego, CA Jul 16, 2015 $105,000
Director, Ipsos Marketing US Ipsos-Insight, LLC Parsippany-Troy Hills, NJ Feb 29, 2016 $104,549
Marketing Director Labelcity, Inc. Jim Thorpe, PA Jan 04, 2016 $102,000

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Top Skills for A Marketing Director

CompanyWebsiteSalesStrategiesOnlineRevenueGrowthEmailCampaignsFacebookPressReleasesBusinessDevelopmentCustomerServiceTradeShowsTwitterMarketResearchNewProductDevelopmentInternetROICRMProductLineSpecialEventsMarketShareP

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Top Marketing Director Skills

  1. Company Website
  2. Sales Strategies
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Developed marketing literature and a company website.
  • Developed sales strategies to increase revenue by 50% while lowering sales expenses.
  • Manage execution of marketing communication strategies - print, online, inbound, outbound and direct marketing initiatives.
  • Implemented successful direct mail and cold call campaigns to create 6 figure revenue growth for seven satellite offices.
  • Designed and organized schedules for email campaigns.

Top Marketing Director Employers

Marketing Director Videos

Marketing Director, Career Video from drkit.org

Nokia Marketing Director - Adam Johnson Career Advice" (Amaru Don TV)"

A Day In The Life: Marketing Manager

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