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Working as a Marketing Director

Marketing directors are responsible for their company's branding and image. This is a super-important job. The marketing directors hold the fate of the company in the palm of their hand. Without a marketing director, the company is sure to fail. Because how else is the public going to know about said company?

Using strategies, marketing directors are able to craft the image of a company. This enables that company to compete with other companies selling similar products. You know how coaches "scout" out the competition? Well, marketing directors do that and so much more. They want their team to win.

As a marketing director, employers are looking for people with at least a bachelor's degree. On top of that, you'll definitely need some experience walking into this position. As the company's lifeline, you need to know what you're doing.

There is more than meets the eye when it comes to being a marketing director. For example, did you know that they make an average of $53.79 an hour? That's $111,876 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Marketing Director Do

There are certain skills that many marketing directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, creativity and communication skills.

When it comes to the most important skills required to be a marketing director, we found that a lot of resumes listed 8.9% of marketing directors included company website, while 6.3% of resumes included product development, and 5.9% of resumes included sales process. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing director job title. But what industry to start with? Most marketing directors actually find jobs in the insurance and health care industries.

How To Become a Marketing Director

If you're interested in becoming a marketing director, one of the first things to consider is how much education you need. We've determined that 59.1% of marketing directors have a bachelor's degree. In terms of higher education levels, we found that 23.0% of marketing directors have master's degrees. Even though most marketing directors have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing director. When we researched the most common majors for a marketing director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing director resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing director. In fact, many marketing director jobs require experience in a role such as marketing manager. Meanwhile, many marketing directors also have previous career experience in roles such as account executive or marketing coordinator.

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Average Salary$111,876
Job Growth Rate8%

Marketing Director Jobs

Marketing Director Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing Director. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Marketing Director Resume

At Zippia, we went through countless Marketing Director resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

Marketing Director Career Paths

Top Careers Before Marketing Director

Top Careers After Marketing Director

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Marketing Director

Marketing Directors in America make an average salary of $111,876 per year or $54 per hour. The top 10 percent makes over $172,000 per year, while the bottom 10 percent under $72,000 per year.
Average Salary
$111,876

Best Paying Cities

Average Salary
Salary Range130k - 234k$175k$175,007
Salary Range124k - 237k$172k$172,289
Salary Range120k - 230k$167k$166,957
Salary Range108k - 206k$149k$149,485
Salary Range107k - 203k$148k$147,679
Salary Range112k - 193k$148k$147,528
$62k
$237k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Robert Half
Director of Marketing
Director of Marketing
Robert Half
Robert Half
10/28/2020
10/28/2020
$70,00010/28/2020
$70,000
Director of Milk Marketing
Director of Milk Marketing
Spherion
Spherion
10/27/2020
10/27/2020
$110,00010/27/2020
$110,000
Director of Marketing
Director of Marketing
Robert Half
Robert Half
10/21/2020
10/21/2020
$83,48010/21/2020
$83,480
Director of Marketing
Director of Marketing
Randstad
Randstad
10/13/2020
10/13/2020
$85,00010/13/2020
$85,000
Robert Half
Director of Marketing
Director of Marketing
Robert Half
Robert Half
10/09/2020
10/09/2020
$100,00010/09/2020
$100,000
See More Recent Salaries

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Marketing Director Demographics

Gender

female

50.9%

male

45.1%

unknown

4.0%

Ethnicity

White

74.3%

Hispanic or Latino

11.2%

Asian

7.5%

Foreign Languages Spoken

Spanish

47.2%

French

12.8%

Chinese

4.8%
See More Demographics

Marketing Director Education

Majors

Degrees

Bachelors

59.1%

Masters

23.0%

Associate

7.2%

Top Colleges for Marketing Directors

1. University of Georgia

Athens, GA

Tuition and fees
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI

Tuition and fees
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN

Tuition and fees
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN

Tuition and fees
$9,992
Enrollment
33,495

5. Howard University

Washington, DC

Tuition and fees
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH

Tuition and fees
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX

Tuition and fees
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA

Tuition and fees
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA

Tuition and fees
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY

Tuition and fees
$9,808
Enrollment
13,990
See More Education Info

Entry Level Jobs For Becoming A Marketing Director

Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Marketing Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.9% of marketing directors listed company website on their resume, but soft skills such as analytical skills and creativity are important as well.

Best States For a Marketing Director

Some places are better than others when it comes to starting a career as a marketing director. The best states for people in this position are New York, California, New Jersey, and Washington. Marketing directors make the most in New York with an average salary of $156,006. Whereas in California and New Jersey, they would average $152,803 and $152,465, respectively. While marketing directors would only make an average of $145,098 in Washington, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Marketing Director Jobs:
2,245
Highest 10% Earn:
$244,000
Location Quotient:
1.82
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Rhode Island

Total Marketing Director Jobs:
112
Highest 10% Earn:
$230,000
Location Quotient:
1.34
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Marketing Director Jobs:
797
Highest 10% Earn:
$241,000
Location Quotient:
1.1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Marketing Director Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a marketing director. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

At Zippia, we went through countless marketing director resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Write a Marketing Director Resume

At Zippia, we went through countless marketing director resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

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Top Marketing Director Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ marketing directors and discovered their number of marketing director opportunities and average salary. Through our research, we concluded that Chick-fil-A was the best, especially with an average salary of $24,945. World Financial Group follows up with an average salary of $79,532, and then comes K-Designers with an average of $37,370. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a marketing director. The employers include Ardelyx, Clicktime, and Onbrand24

1. Chick-fil-A
4.2
Avg. Salary: 
$24,945
Marketing Directors Hired: 
566+
2. World Financial Group
4.3
Avg. Salary: 
$79,532
Marketing Directors Hired: 
109+
3. K-Designers
4.3
Avg. Salary: 
$37,370
Marketing Directors Hired: 
106+
4. AT&T
4.7
Avg. Salary: 
$61,738
Marketing Directors Hired: 
55+
5. American Express
4.8
Avg. Salary: 
$73,238
Marketing Directors Hired: 
46+
6. Liberty Tax
3.5
Avg. Salary: 
$43,223
Marketing Directors Hired: 
43+

Marketing Director Videos

Recently Added Marketing Director Jobs

Updated October 2, 2020