Marketing directors are responsible for their company's branding and image. This is a super-important job. The marketing directors hold the fate of the company in the palm of their hand. Without a marketing director, the company is sure to fail. Because how else is the public going to know about said company?

Using strategies, marketing directors are able to craft the image of a company. This enables that company to compete with other companies selling similar products. You know how coaches "scout" out the competition? Well, marketing directors do that and so much more. They want their team to win.

As a marketing director, employers are looking for people with at least a bachelor's degree. On top of that, you'll definitely need some experience walking into this position. As the company's lifeline, you need to know what you're doing.

What Does a Marketing Director Do

There are certain skills that many marketing directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Marketing Director does

How To Become a Marketing Director

If you're interested in becoming a marketing director, one of the first things to consider is how much education you need. We've determined that 75.7% of marketing directors have a bachelor's degree. In terms of higher education levels, we found that 12.5% of marketing directors have master's degrees. Even though most marketing directors have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing Director

Marketing Director Career Paths

Average Salary for a Marketing Director

Marketing Directors in America make an average salary of $114,906 per year or $55 per hour. The top 10 percent makes over $193,000 per year, while the bottom 10 percent under $68,000 per year.
Average Marketing Director Salary
$114,906 Yearly
$55.24 hourly
$68,000
10%
$114,000
Median
$193,000
90%

What Am I Worth?

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How To Become a Marketing Director
How To Become a Marketing Director Career Overview

States With The Most Marketing Director Jobs

Mouse over a state to see the number of active marketing director jobs in each state. The darker areas on the map show where marketing directors earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing Director Jobs By State

Marketing Director Education

Marketing Director Majors

25.1 %
19.1 %

Marketing Director Degrees

Bachelors

75.7 %

Masters

12.5 %

Associate

7.6 %

Top Colleges for Marketing Directors

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For a Marketing Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.9% of marketing directors listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.

  • Digital Marketing, 11.9%
  • Marketing Campaigns, 6.2%
  • Market Research, 5.0%
  • Sales Strategies, 4.3%
  • Integrated Marketing, 3.8%
  • Other Skills, 68.8%

Choose From 10+ Customizable Marketing Director Resume templates

Zippia allows you to choose from different easy-to-use Marketing Director templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Director resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Director Demographics

Marketing Director Gender Distribution

Female
Female
53%
Male
Male
47%

After extensive research and analysis, Zippia's data science team found that:

  • Among marketing directors, 53.3% of them are women, while 46.7% are men.

  • The most common race/ethnicity among marketing directors is White, which makes up 71.1% of all marketing directors.

  • The most common foreign language among marketing directors is Spanish at 47.3%.

Work Experience Programs For Marketing Directors

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Wealth Management Program

Company: Goodbody

Cost: Free

Duration: 5-6 hours

Software Development Program

Company: Standard Bank

Cost: Free

Duration: 4.5-5.5 hours

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

Branding & Design Program

Company: Sydney Romantics

Cost: Free

Duration: 5-6 hours

Professional Skills Development Program

Company: Two Sigma

Cost: Free

Duration: 5-6 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Developer Program

Company: Accenture Nordics

Cost: Free

Duration: 2-3 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Law and Professional Development Program

Company: Clyde & Co

Cost: Free

Duration: 4.5 hours

Global Banking & Markets Program

Company: HSBC

Cost: Free

Duration: 5-6 hours

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Best States For a Marketing Director

Some places are better than others when it comes to starting a career as a marketing director. The best states for people in this position are California, Delaware, Connecticut, and Massachusetts. Marketing directors make the most in California with an average salary of $127,906. Whereas in Delaware and Connecticut, they would average $125,037 and $121,546, respectively. While marketing directors would only make an average of $121,055 in Massachusetts, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Marketing Director Jobs: 252
Highest 10% Earn:
$184,000
Location Quotient:
1.72

2. Connecticut

Total Marketing Director Jobs: 479
Highest 10% Earn:
$190,000
Location Quotient:
1.2

3. New Jersey

Total Marketing Director Jobs: 1,237
Highest 10% Earn:
$189,000
Location Quotient:
1.29
Full List Of Best States For Marketing Directors

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Top Marketing Director Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ marketing directors and discovered their number of marketing director opportunities and average salary. Through our research, we concluded that Chick-fil-A was the best, especially with an average salary of $53,098. World Financial Group follows up with an average salary of $145,081, and then comes Judson Enterprises with an average of $116,101. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a marketing director. The employers include Scholastic, FARO Technologies, and Datapeople

Most Common Employers For Marketing Director

RankCompanyAverage SalaryHourly RateJob Openings
1Simon Property Group$163,450$78.5833
2Microsoft$159,770$76.8135
3Arrow Electronics$152,579$73.3646
4AIG$151,746$72.9530
5L'Oréal$150,032$72.1338
6AT&T$148,911$71.5969
7World Financial Group$145,081$69.75109
8HCR ManorCare$142,921$68.7133
9Salesforce$142,542$68.5331
10IBM$141,979$68.2631

Marketing Director Videos

Becoming a Marketing Director FAQs

How Long Does It Take To Become A Marketing Director?

It takes about 15 to 20 years to become a marketing director. Marketing directors must complete significant education and training before leading a marketing team. On average, most marketing directors spend four to six years in school and another eight to twelve years working in marketing and a management role.

How Much Do Marketing Directors Make A Month?

Marketing directors make $6,187 a month, on average. However, this can range from as little as $1,583 a month to as high as $10,750 a month. Factors such as location and the company all impact how much a marketing director can earn a month.

How Much Do Marketing Directors Make?

Marketing directors make $84,245 a year, on average. However, this can range from as little as $68,000 a year to as high as $140,750 a month. Factors such as location and the company all impact how much a marketing director can earn a month.

What Makes A Good Marketing Director?

What makes a good marketing director is the ability to maintain high standards and behave predictably and consistently. One example of being a good marketing director may include holding your team to a consistently high standard of work rather than being the leader by example.

What Qualifications Do You Need For Marketing?

The qualifications you need for marketing are the right combination of educational background and real work experience. Although most employers require a bachelor's degree, marketing specialists must possess an associate degree in marketing or related disciplines.

What Qualifications Do You Need To Be A Marketing Director?

The qualifications you need to be a marketing director include the right combination of educational credentials and work experience.

Most marketing directors have a bachelor's degree in business, marketing, communications, or related fields. Over 75% of marketing directors have a bachelor's degree, and 12% have master's degrees. In addition, at least 4-5 years of experience working in marketing and running a marketing team is also needed before having what it takes to serve as marketing director.

What Skills Do Marketing Directors Need?

Marketing directors need marketing expertise, management experience, and the right mix of soft and hard skills. A marketing director develops a brand's strategy, creates campaigns to improve brand awareness, and helps increase sales. Marketing directors lead marketing teams, guiding them to complete projects and meet marketing objectives.

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