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Become A Marketing Director

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Working As A Marketing Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $83,491

    Average Salary

What Does A Marketing Director Do

A Marketing Director is responsible for directing and supervising the organization's marketing policies, objectives, and initiatives. They control budgets and allocate resources amongst projects, as well as monitor progress and submit performance reports.

How To Become A Marketing Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Director jobs

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Marketing Director Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Portuguese

  • German

  • Italian

  • Chinese

  • Mandarin

  • Japanese

  • Russian

  • Arabic

  • Cantonese

  • Korean

  • Hindi

  • Hebrew

  • Vietnamese

  • Polish

  • Dutch

  • Greek

  • Swedish

  • Carrier

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Marketing Director

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Marketing Director Education

Marketing Director

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Real Marketing Director Salaries

Job Title Company Location Start Date Salary
Marketing Director Boost Media International LLC New York, NY Jan 07, 2016 $375,000
Marketing Director Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Jun 20, 2016 $225,000
Marketing Director Alive &Amp; Thinking, LLC New York, NY Jan 02, 2016 $220,000
Director of Platform Marketing Wrike, Inc. Mountain View, CA Aug 31, 2015 $220,000
Director-Pipeline Marketing (Pharmaceutical Industry) Acorda Therapeutics, Inc. Ardsley, NY Apr 04, 2016 $215,405
Product Marketing Director-Automotive Innovation Center SONY Electronics Inc. San Jose, CA Mar 10, 2016 $210,000
Marketing Director, East Coast Region Prodotti Mediterranei Inc. New York, NY Feb 18, 2015 $204,881
Director of Marketing, Neurology Valeant Pharmaceuticals North America, LLC Bridgewater, NJ May 25, 2016 $202,758
Marketing Director Dynapar Corporation Gurnee, IL Feb 23, 2016 $201,825
Technical Marketing Director, Financial Services Solarflare Communications Inc. Irvine, CA Mar 30, 2016 $200,000
Director, Marketing and Customer Acquisition/Retention Babeltime Inc. San Mateo, CA Apr 13, 2016 $200,000
Director Marketing I Samsung Electronics America, Inc. Ridgefield Park, NJ Mar 10, 2016 $200,000
Head (Director) of Developer Marketing Inmobi Inc. San Francisco, CA May 01, 2016 $200,000
Marketing Director Socialcode LLC New York, NY Jul 25, 2016 $144,123
Marketing Director Socialcode LLC New York, NY Dec 10, 2016 $144,123
Director of Growth Marketing Whistle Labs, Inc. San Francisco, CA Apr 18, 2016 $143,000 -
Marketing Director UMR Holdings International Corp. Cortlandt, NY Oct 28, 2015 $142,792
Marketing Director EO Technics International Inc. Gilbert, AZ Jul 01, 2016 $142,106
Director of Marketing Stride Rite Investment Corporation Lexington, MA Mar 23, 2016 $140,858
Director of Marketing Integrated Therapy Specialists, LLC Chicago, IL Jan 28, 2016 $140,570
Field Marketing Director, Central Division Remy Cointreau USA Lisle, IL Mar 15, 2016 $140,566 -
Director, Marketing US Sponsored Direct Metlife Group, Inc. New York, NY Nov 01, 2015 $108,600 -
Director of Marketing Colliers International USA, LLC New York, NY Jun 22, 2015 $108,500 -
Digital Marketing Director Mark Levine New York, NY Jul 01, 2015 $108,500
Director of Marketing Mahes and Asociates Nj, LLC Jersey City, NJ May 15, 2016 $108,493
Director, Marketing Jones Lang Lasalle Americas, Inc. New York, NY Sep 08, 2015 $108,493 -
Director of Marketing 2 Sweet of Yonkers Inc. Deer Park, NY Oct 02, 2015 $108,202
Marketing Director Capspan LP New York, NY Aug 15, 2015 $108,202
Marketing Director Structuredweb Inc. New York, NY Aug 01, 2015 $108,202

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Top Skills for A Marketing Director


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Top Marketing Director Skills

  1. Company Website
  2. Sales Strategies
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Developed marketing literature and a company website.
  • Developed sales strategies to increase revenue by 50% while lowering sales expenses.
  • Manage execution of marketing communication strategies - print, online, inbound, outbound and direct marketing initiatives.
  • Implemented successful direct mail and cold call campaigns to create 6 figure revenue growth for seven satellite offices.
  • Designed and organized schedules for email campaigns.

Top Marketing Director Employers

Marketing Director Videos

Marketing Director, Career Video from drkit.org

Nokia Marketing Director - Adam Johnson Career Advice" (Amaru Don TV)"

A Day In The Life: Marketing Manager