What is a Marketing Director

Marketing directors are responsible for their company's branding and image. This is a super-important job. The marketing directors hold the fate of the company in the palm of their hand. Without a marketing director, the company is sure to fail. Because how else is the public going to know about said company?

Using strategies, marketing directors are able to craft the image of a company. This enables that company to compete with other companies selling similar products. You know how coaches "scout" out the competition? Well, marketing directors do that and so much more. They want their team to win.

As a marketing director, employers are looking for people with at least a bachelor's degree. On top of that, you'll definitely need some experience walking into this position. As the company's lifeline, you need to know what you're doing.

There is more than meets the eye when it comes to being a marketing director. For example, did you know that they make an average of $50.48 an hour? That's $104,999 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Marketing Director Do

There are certain skills that many marketing directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Marketing Director does

How To Become a Marketing Director

If you're interested in becoming a marketing director, one of the first things to consider is how much education you need. We've determined that 75.7% of marketing directors have a bachelor's degree. In terms of higher education levels, we found that 12.5% of marketing directors have master's degrees. Even though most marketing directors have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing director. When we researched the most common majors for a marketing director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing director resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing director. In fact, many marketing director jobs require experience in a role such as marketing manager. Meanwhile, many marketing directors also have previous career experience in roles such as account executive or marketing coordinator.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

Average Salary
$104,999
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
97,925
Job Openings
resume document icon

Don't Have A Professional Resume?

0 selections

Marketing Director Career Paths

Marketing Director Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Create The Perfect Resume

Our resume builder tool will walk you through the process of creating a stand-out Marketing Director resume.

resume icon

Average Salary for a Marketing Director

Marketing Directors in America make an average salary of $104,999 per year or $50 per hour. The top 10 percent makes over $171,000 per year, while the bottom 10 percent under $64,000 per year.
Average Salary
$104,999
Find Your Salary Estimate
How much should you be earning as an Marketing Director? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.
See More Salary Information

Calculate your salary

Use Zippia's Salary Calculator to see how your pay matches up.

Marketing Director Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing Director. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Marketing Director Resume

At Zippia, we went through countless Marketing Director resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Marketing Director Resume Examples And Templates

Marketing Director Demographics

Marketing Director Gender Statistics

female

50.9 %

male

45.1 %

unknown

4.0 %

Marketing Director Ethnicity Statistics

White

72.9 %

Hispanic or Latino

11.0 %

Asian

9.1 %

Marketing Director Foreign Languages Spoken Statistics

Spanish

47.3 %

French

12.8 %

Chinese

4.8 %
Job Openings

Find the best Marketing Director job for you

0 selections
0 selections
Show More Marketing Director Demographics

Create The Perfect Resume

Our resume builder tool will walk you through the process of creating a stand-out Marketing Director resume.

resume icon

Marketing Director Education

Marketing Director Majors

25.1 %
19.1 %

Marketing Director Degrees

Bachelors

75.7 %

Masters

12.5 %

Associate

7.6 %

Top Colleges for Marketing Directors

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
Show More Marketing Director Education Requirements
Job Openings

Find the best Marketing Director job for you

0 selections
0 selections

Online Courses For Marketing Director That You May Like

Become a Product Marketing Manager Product Management
udemy
4.5
(456)

Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

Online Marketing: SEO & Social Media Marketing Strategy
udemy
4.4
(1,762)

2021 growth hacking with top web marketing and Internet marketing strategies: Social media marketing strategies + SEO...

Twitter Marketing: 1000% Engagement & More Twitter Followers
udemy
4.1
(409)

Twitter marketing for business, get more customers, retweets & how to get more Twitter followers & Twitter ads for 2021...

Show More Marketing Director Courses
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Marketing Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.1% of marketing directors listed company website on their resume, but soft skills such as analytical skills and communication skills are important as well.

12 Marketing Director RESUME EXAMPLES

Best States For a Marketing Director

Some places are better than others when it comes to starting a career as a marketing director. The best states for people in this position are New York, New Jersey, Washington, and California. Marketing directors make the most in New York with an average salary of $124,492. Whereas in New Jersey and Washington, they would average $120,001 and $119,650, respectively. While marketing directors would only make an average of $116,139 in California, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Marketing Director Jobs:
1,280
Highest 10% Earn:
$204,000
Location Quotient:
1.46
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Rhode Island

Total Marketing Director Jobs:
252
Highest 10% Earn:
$199,000
Location Quotient:
1.72
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Marketing Director Jobs:
1,237
Highest 10% Earn:
$212,000
Location Quotient:
1.29
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing Directors

How Do Marketing Director Rate Their Jobs?

Working as a Marketing Director? Share your experience anonymously.
Do you work as a Marketing Director?
Rate how you like work as Marketing Director. It's anonymous and will only take a minute.

Top Marketing Director Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ marketing directors and discovered their number of marketing director opportunities and average salary. Through our research, we concluded that Chick-fil-A was the best, especially with an average salary of $93,337. World Financial Group follows up with an average salary of $145,671, and then comes K-Designers with an average of $85,737. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a marketing director. The employers include VMware, College Board, and Vonage

Marketing Director Videos

Marketing Director FAQs

How long does it take to become a marketing director?

It takes about 15 to 20 years to become a marketing director. Marketing directors must complete significant education and training before leading a marketing team. On average, most marketing directors spend four to six years in school and another eight to twelve years working in marketing and a management role.

Employers often require applicants to have a bachelor's degree in business law, business administration, marketing management, economics, and other related fields. Other important areas to understand include statistics, mathematics, computer science, and business law.

Work experience, including management experience, is a must. Most directors of marketing come from a background in marketing, promotions, or advertising. Many have also spent time as sales representatives, public relations specialists, purchasing agents, or buyers.

Learn more about this question

How much do marketing directors make a month?

Marketing directors make $6,187 a month, on average. However, this can range from as little as $1,583 a month to as high as $10,750 a month. Factors such as location and the company all impact how much a marketing director can earn a month.

Highest Paid Cities For Marketing Directors:

  • San Mateo, CA - $7,515.33 a month

  • Berkeley, CA - $7,282.50 a month

  • Daly City, CA - $5,424.13 a month

  • Richmond, CA - $5,294.56 a month

  • Irvine, CA - $5,262.31 a month

  • Odessa, TX - $5,180.31a month

  • Stamford, CT - $5,155.56 a month

  • Orange, CA - $5,123.13 a month

  • Bellevue, WA - $5,103.76 a month

  • San Francisco, CA - $5,089.26 a month

Top Paying Positions As Director Of Marketing:

  • Director Global Marketing - $9,177.63 a month

  • Director of Global Marketing - $8,482.69 a month

  • Senior Director Marketing - $8,316.50 a month

  • Director of Marketing Analytics - $7,968.75 a month

  • Director of Strategic Marketing - $7,717.50 a month

Learn more about this question

How much do marketing directors make?

Marketing directors make $84,245 a year, on average. However, this can range from as little as $68,000 a year to as high as $140,750 a month. Factors such as location and the company all impact how much a marketing director can earn a month.

Highest Paid Cities For Marketing Directors:

  • San Mateo, CA - $90,184 a year ($43.36 an hour)

  • Berkeley, CA - $87,030 a year ($41.84 an hour)

  • Daly City, CA - $86,786 a year ($41.72 an hour)

  • Richmond, CA - $84,713 a year ($40.73 an hour)

  • Irvine, CA - $84,197 a year ($40.48 an hour)

  • Odessa, TX - $82,885 a year ($39.85 an hour)

  • Stamford, CT - $82,489 a year ($39.66 an hour)

  • Orange, CA - $82,255 a year ($39.55 an hour)

  • Bellevue, WA - $82,255 a year ($39.55 an hour)

  • San Francisco, CA - $82,094 a year ($39.47 an hour)

Top Paying Positions As Director Of Marketing:

  • Director Global Marketing - $138,765 a year ($70.60 an hour)

  • Director of Global Marketing - $135,723 a year ($65.25 an hour)

  • Senior Director Marketing - $133,064 a year ($63.97 an hour)

  • Director of Marketing Analytics - $127,500 a year ($61.30 an hour)

  • Director of Strategic Marketing - $123,480 a year ($59.37 an hour)

Learn more about this question

What makes a good marketing director?

What makes a good marketing director is the ability to maintain high standards and behave predictably and consistently. One example of being a good marketing director may include holding your team to a consistently high standard of work rather than being the leader by example.

A good marketing director becomes the consistent voice of reason to any potential influencers, acting on behalf of the brand team.

Job Responsibilities:

  • Being a consistent people leader

  • Showing up as the consistent voice to the sales team

  • Consistently deliver great work and strong results

In short, you want to be a good marketing director primarily comes from business success. Communication and managing an effective business plan and marketing strategy delivery are vital to being a successful marketing director.

Learn more about this question

What qualifications do you need for marketing?

The qualifications you need for marketing are the right combination of educational background and real work experience. Although most employers require a bachelor's degree, marketing specialists must possess an associate degree in marketing or related disciplines.

Typically, degrees are earned in business administration, marketing, advertising, public relations, communications, graphic design, and related areas.

It's good to also look into the many certifications available to those interested in marketing. Taking advantage of available marketing certifications can be used to sharpen your skillset and make you a leading candidate for that job you've always wanted.

Top Certifications For Marketing Include:

  • Hootsuite Social Marketing Certification

  • Google Ads Certification

  • Digital Garage: Fundamentals of Digital Marketing Certification

  • HubSpot Content Marketing Certification

  • Facebook BluePrint Certification

  • Google Analytics IQ Certification

  • HubSpot Inbound Marketing Certification

  • Bing Ads Accredited Professional (BAAP) Certification

  • YouTube Certification

  • Stanford University's Machine Learning Certification

Learn more about this question

What qualifications do you need to be a marketing director?

The qualifications you need to be a marketing director include the right combination of educational credentials and work experience.

Most marketing directors have a bachelor's degree in business, marketing, communications, or related fields. Over 75% of marketing directors have a bachelor's degree, and 12% have master's degrees. In addition, at least 4-5 years of experience working in marketing and running a marketing team is also needed before having what it takes to serve as marketing director.

Other Qualifications Include:

  • Proven marketing campaign experience

  • Practical time management skills and the ability to multitask

  • Strong copywriting skills

  • Attention to detail

  • Proven ability to manage budgets

  • Professional and proactive work ethic

  • High competence in project and stakeholder management

  • Excellent interpersonal, written, and oral communication skills

  • Experience with digital marketing forms such as social media marketing and content marketing

  • Competency in Microsoft applications, including Word, Excel, and Outlook

Learn more about this question

What skills do marketing directors need?

Marketing directors need marketing expertise, management experience, and the right mix of soft and hard skills. A marketing director develops a brand's strategy, creates campaigns to improve brand awareness, and helps increase sales. Marketing directors lead marketing teams, guiding them to complete projects and meet marketing objectives.

Other Skills Needed As A Digital Marketer:

  • Digital marketing analytics - Analytical skills (e.g., being able to set KPI's (key performance indicators), OKR's (objectives and key results)

  • Project Management Knowledge - A marketing director needs to manage multiple projects, timelines, and relationships effectively.

  • Technology Proficiency In:

    • Writing and Content Creation

    • Digital Advertising

    • SEO

    • Email Marketing/Marketing Automation

  • PR/Media Relations - Sharing important company news and interacting with writers and publishers can be essential for organizations in the public eye.

  • Traditional Advertising - While digital advertising can be more cost-effective and easier to track ROI, organizations looking to reach a large audience through branding and awareness may need to look for an individual with experience.

Learn more about this question
Updated August 18, 2021