FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
×
FIND
PERSONALIZED JOBS

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Become A Marketing Director

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Marketing Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $94,763

    Average Salary

What Does A Marketing Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Marketing Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as a Marketing Director?

Send To A Friend

Marketing Director Videos

Marketing Director, Career Video from drkit.org

Nokia Marketing Director - Adam Johnson Career Advice" (Amaru Don TV)"

A Day In The Life: Marketing Manager

Marketing Director Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Do you work as a Marketing Director?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Lead 2.3 years
Top Careers Before Marketing Director
Internship 4.6%
Manager 4.1%
Director 3.2%
Top Careers After Marketing Director
Owner 6.2%
Consultant 5.1%
President 4.7%
Director 4.7%
Principal 3.6%

Do you work as a Marketing Director?

Marketing Director Demographics

Gender

Female

52.9%

Male

45.1%

Unknown

2.0%
Ethnicity

White

63.2%

Hispanic or Latino

14.4%

Black or African American

11.1%

Asian

7.6%

Unknown

3.8%
Show More
Foreign Languages Spoken

Spanish

46.9%

French

13.3%

Portuguese

5.0%

Italian

4.9%

German

4.8%

Chinese

4.4%

Mandarin

3.8%

Russian

3.0%

Japanese

2.8%

Cantonese

1.9%

Arabic

1.7%

Korean

1.6%

Hindi

1.2%

Hebrew

1.1%

Polish

0.8%

Dutch

0.8%

Vietnamese

0.7%

Swedish

0.5%

Ukrainian

0.5%

Tagalog

0.5%
Show More

Marketing Director Education

Schools

University of Phoenix

14.4%

New York University

7.2%

University of Texas at Austin

6.0%

Northwestern University

5.9%

Michigan State University

5.5%

Syracuse University

4.9%

University of Southern California

4.9%

Florida State University

4.6%

Pennsylvania State University

4.2%

Arizona State University

4.2%

University of Florida

4.1%

West Virginia University

3.9%

University of Utah

3.9%

University of Kansas

3.9%

Brigham Young University

3.8%

Northeastern University

3.8%

University of Colorado at Boulder

3.7%

San Diego State University

3.7%

Ohio State University

3.7%

Cornell University

3.7%
Show More
Majors

Business

27.4%

Marketing

22.7%

Communication

9.8%

Management

6.2%

Journalism

3.7%

Public Relations

3.4%

Finance

3.3%

English

3.1%

Psychology

2.9%

Graphic Design

2.9%

Political Science

2.2%

Advertising

2.1%

Education

1.8%

Fine Arts

1.4%

Economics

1.3%

Kinesiology

1.2%

Nursing

1.2%

Liberal Arts

1.1%

History

1.1%

Accounting

1.1%
Show More
Degrees

Bachelors

50.1%

Masters

26.3%

Other

15.0%

Associate

3.9%

Certificate

2.8%

Doctorate

1.2%

Diploma

0.3%

License

0.3%
Show More

Marketing Director Videos

Marketing Director, Career Video from drkit.org

Nokia Marketing Director - Adam Johnson Career Advice" (Amaru Don TV)"

A Day In The Life: Marketing Manager

Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Director Salaries

Job Title Company Location Start Date Salary
Marketing Director Boost Media International LLC New York, NY Jan 07, 2016 $375,000
Marketing Director Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Jun 20, 2016 $225,000
Marketing Director Alive & Thinking, LLC New York, NY Jan 02, 2016 $220,000
Director of Platform Marketing Wrike, Inc. Mountain View, CA Aug 31, 2015 $220,000
Director-Pipeline Marketing (Pharmaceutical Industry) Acorda Therapeutics, Inc. Ardsley, NY Apr 04, 2016 $215,405
Director of Marketing, Neurology Valeant Pharmaceuticals North America, LLC Bridgewater, NJ May 25, 2016 $202,758
Marketing Director Dynapar Corporation Gurnee, IL Feb 23, 2016 $201,825
Director, Marketing and Customer Acquisition/Retention Babeltime Inc. San Mateo, CA Apr 13, 2016 $200,000
Director Marketing I Samsung Electronics America, Inc. Ridgefield Park, NJ Mar 10, 2016 $200,000
Director-Pipeline Marketing Acorda Therapeutics, Inc. Ardsley, NY Jan 01, 2015 $195,000
Marketing Director Dell Products L.P. Round Rock, TX Feb 29, 2016 $187,000
Marketing Segment Director Brocade Communications Systems, Inc. San Jose, CA Aug 29, 2016 $185,000
Marketing Director Orientis Inc. New York, NY Jun 28, 2016 $184,059
Director of Marketing Granular, Inc. San Francisco, CA Mar 16, 2015 $140,000 -
$170,000
Director of Marketing Peel Technologies, Inc. Mountain View, CA Jul 01, 2015 $140,000
Medical Education Marketing Director Encore Medical Education, LLC Baton Rouge, LA Nov 07, 2016 $140,000
Director of Marketing Peel Technologies, Inc. Mountain View, CA Sep 01, 2015 $140,000
Director, Marketing Solutions American General Life Insurance Company Houston, TX Aug 22, 2016 $140,000
Marketing Director of Greater China Area Unical Aviation, Inc. Industry, CA Nov 23, 2016 $140,000
Marketing Director Kevin Murphy, USA Irvine, CA Jan 12, 2015 $140,000
Director, LNG Marketing Excelerate Energy Limited Partnership The Woodlands, TX Jan 06, 2016 $138,000 -
$178,000
Director of Marketing Carnegie Mellon University Pittsburgh, PA Sep 22, 2016 $107,141
Marketing Director Mission Farms of Wellington Inc. Wellington, FL Aug 17, 2016 $107,000
Marketing Director Unique Autos Inc. Westminster, CA Jun 20, 2016 $106,226
Marketing Analytics Director Auction.Com, LLC Belmont, CA Jan 20, 2015 $105,186
Director of Marketing GCM Sinoed Group, Inc. San Diego, CA Jul 16, 2015 $105,000
Director of Marketing Processmap Corporation Sunrise, FL Jan 29, 2015 $105,000
Director, Ipsos Marketing US Ipsos-Insight, LLC Parsippany-Troy Hills, NJ Feb 29, 2016 $104,549
Marketing Director Labelcity, Inc. Jim Thorpe, PA Jan 04, 2016 $102,000

No Results

To get more results, try adjusting your search by changing your filters.

Show More

How Would You Rate The Salary Of a Marketing Director?

Have you worked as a Marketing Director? Help other job seekers by rating your experience as a Marketing Director.

Top Skills for A Marketing Director

  1. Company Website
  2. Strategic Partnerships
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Created and implemented marketing programs including pricing strategies, customer service standards and directed development of new company website.
  • Cultivated strategic partnerships with vendors, businesses and high profile clients to maximize marketing capital and related business outcomes.
  • Developed business and market requirements documents to determine resourcing and budget for the development and planning for revenue growth initiatives.
  • Designed and implemented marketing and advertising plans to target local business opportunities using direct mailings, emails and telephone calls.
  • Implemented the seminar Facebook For Seniors in which the baby-boomer generation learned new technology to keep in touch with their children/grandchildren.

How Would You Rate Working As a Marketing Director?

Are you working as a Marketing Director? Help us rate Marketing Director as a Career.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Marketing Directors

  1. Washington
  2. California
  3. Massachusetts
  4. New York
  5. New Jersey
  6. Colorado
  7. Rhode Island
  8. Delaware
  9. District of Columbia
  10. Pennsylvania
  • (911 jobs)
  • (5,621 jobs)
  • (1,355 jobs)
  • (2,245 jobs)
  • (797 jobs)
  • (610 jobs)
  • (112 jobs)
  • (69 jobs)
  • (244 jobs)
  • (710 jobs)

Top Marketing Director Employers

Jobs From Top Marketing Director Employers

Marketing Director Videos

Marketing Director, Career Video from drkit.org

Nokia Marketing Director - Adam Johnson Career Advice" (Amaru Don TV)"

A Day In The Life: Marketing Manager

Related to your recently viewed content