Marketing directors are responsible for their company's branding and image. This is a super-important job. The marketing directors hold the fate of the company in the palm of their hand. Without a marketing director, the company is sure to fail. Because how else is the public going to know about said company?
Using strategies, marketing directors are able to craft the image of a company. This enables that company to compete with other companies selling similar products. You know how coaches "scout" out the competition? Well, marketing directors do that and so much more. They want their team to win.
As a marketing director, employers are looking for people with at least a bachelor's degree. On top of that, you'll definitely need some experience walking into this position. As the company's lifeline, you need to know what you're doing.
There is more than meets the eye when it comes to being a marketing director. For example, did you know that they make an average of $53.79 an hour? That's $111,876 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many marketing directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, creativity and communication skills.
When it comes to the most important skills required to be a marketing director, we found that a lot of resumes listed 8.9% of marketing directors included company website, while 6.3% of resumes included product development, and 5.9% of resumes included sales process. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing director job title. But what industry to start with? Most marketing directors actually find jobs in the insurance and health care industries.
If you're interested in becoming a marketing director, one of the first things to consider is how much education you need. We've determined that 59.1% of marketing directors have a bachelor's degree. In terms of higher education levels, we found that 23.0% of marketing directors have master's degrees. Even though most marketing directors have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing director. When we researched the most common majors for a marketing director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing director resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing director. In fact, many marketing director jobs require experience in a role such as marketing manager. Meanwhile, many marketing directors also have previous career experience in roles such as account executive or marketing coordinator.