Marketing Director job description
Updated March 14, 2024
8 min read
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Example marketing director requirements on a job description
Marketing director requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in marketing director job postings.
Sample marketing director requirements
- 5+ years of experience in marketing or related field
- Bachelor's degree in marketing or related field
- Proven experience in developing and implementing marketing strategies
- Strong analytical and data-driven mindset
- Proficient in CRM and marketing automation software
Sample required marketing director soft skills
- Excellent communication and interpersonal skills
- Strong leadership and team management abilities
- Ability to think creatively and outside the box
- Passion for keeping up with industry trends and news
- Exceptional problem-solving and decision-making skills
Marketing Director job description example 1
Frontier Communications marketing director job description
About Us
Frontier Communications is committed to our growing customer base - connected to what matters most! We offer innovative Fiber solutions that keep our customers ahead of the curve and Frontier on the cutting edge. We are moving faster than ever to transform our organization, launch new cutting-edge capabilities and build Gigabit America across our 25-state footprint. We're looking for energetic people who are eager to be a part of our incredible transformation journey, our diverse, engaged workforce, and our purpose - to build Gigabit America. Candidates looking to join our rapidly expanding technology company should be ready to jump right in to help us build on our momentum and success. You would be joining a team that is empowered to reshape our organization and our industry. Frontier offers competitive compensation, amazing benefits, as well as professional growth and development resources.
Key Job Responsibilities:
Serve as the senior marketing strategist and point person for ongoing long-term and short-term planning, execution, evaluation, optimization, and reporting of marketing performance across funnel stages and audiences to meet and exceed annual targets.
Lead the marketing team in developing consumer-insight-driven brand and marketing strategies, including identification of growth opportunities, audience acquisition strategies, claims & messaging development.
Work across departments (MarCom, Digital, Media, Analytics, Consumer Insights, External Vendors) to test and roll out new, innovative strategies and tactics to improve conversion.
Develop cohesive presentations that clearly communicate strategic initiatives and the expected outcomes for leadership.
Provide insights regarding regional or audience nuances that enable local tactical plan.
Articulate and present complex information in easy-to-understand ways.
Qualifications:
Experience identifying target insights, developing positioning, and creating traditional and digital campaigns that engage, inform and motivate
7+ years of experience in marketing and strategy
Demonstrated ability to create, launch and evolve a measurable marketing program that drives growth and acquisition
Proven track record of creating campaigns, communication, and programs that drive thought leadership and customer engagement
Experience and success in cultivating programs that translate customer insights into campaigns that generate revenue and increase market share
Creative problem solver with the ability to think outside the box flexibility and ability to shift focus when needed.
Growth orientation with the ability to work with resources at hand
Excellent communication skills: visual, written, and verbal
People management with the ability to attract, grow and retain talent
Frontier Communications is committed to our growing customer base - connected to what matters most! We offer innovative Fiber solutions that keep our customers ahead of the curve and Frontier on the cutting edge. We are moving faster than ever to transform our organization, launch new cutting-edge capabilities and build Gigabit America across our 25-state footprint. We're looking for energetic people who are eager to be a part of our incredible transformation journey, our diverse, engaged workforce, and our purpose - to build Gigabit America. Candidates looking to join our rapidly expanding technology company should be ready to jump right in to help us build on our momentum and success. You would be joining a team that is empowered to reshape our organization and our industry. Frontier offers competitive compensation, amazing benefits, as well as professional growth and development resources.
Key Job Responsibilities:
Serve as the senior marketing strategist and point person for ongoing long-term and short-term planning, execution, evaluation, optimization, and reporting of marketing performance across funnel stages and audiences to meet and exceed annual targets.
Lead the marketing team in developing consumer-insight-driven brand and marketing strategies, including identification of growth opportunities, audience acquisition strategies, claims & messaging development.
Work across departments (MarCom, Digital, Media, Analytics, Consumer Insights, External Vendors) to test and roll out new, innovative strategies and tactics to improve conversion.
Develop cohesive presentations that clearly communicate strategic initiatives and the expected outcomes for leadership.
Provide insights regarding regional or audience nuances that enable local tactical plan.
Articulate and present complex information in easy-to-understand ways.
Qualifications:
Experience identifying target insights, developing positioning, and creating traditional and digital campaigns that engage, inform and motivate
7+ years of experience in marketing and strategy
Demonstrated ability to create, launch and evolve a measurable marketing program that drives growth and acquisition
Proven track record of creating campaigns, communication, and programs that drive thought leadership and customer engagement
Experience and success in cultivating programs that translate customer insights into campaigns that generate revenue and increase market share
Creative problem solver with the ability to think outside the box flexibility and ability to shift focus when needed.
Growth orientation with the ability to work with resources at hand
Excellent communication skills: visual, written, and verbal
People management with the ability to attract, grow and retain talent
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Marketing Director job description example 2
Chick-fil-A marketing director job description
At Chick-fil-A Huebner & Babcock, you will have the opportunity to make a significant positive impact on our Team Members, our guests and our community each day through your passion about the quality of our food, the spirit of our hospitality and the cleanliness of our restaurant. The Role of Marketing Director is to emotionally connect with guests in our community by telling the Chick-fil-A story of service and hospitality.
This Director will be responsible for maintaining current point of sale advertisement, social media branding and community outreach. The Marketing Director will create a 90 day marketing plan/calendar as well as hitting goals in sales, customer count, average transaction total, etc.
We accommodate your school schedule. Weekly hours would be from 25-40 hours.
Work in a Chick-fil-A restaurant
A job at Chick-fil-A is more than just a job. It's a stepping-stone to a successful future in the world of business. Here are some of the great benefits of working at Chick-fil-A.
Closed Sundays
All Chick-fil-A restaurants are closed on Sundays so you can have a day off to spend with family and friends.
Work Directly With A Chick-fil-A Operator
The Operator is an independent business person, responsible for the operation of the restaurant, who invests time in his or her employees, teaching them important business skills for the future.
Competitive Pay
Along with a competitive paycheck, you will work in a nurturing environment where you will learn valuable business and people skills.
It's a Great Place to Work
At Chick-fil-A, our Operators consider their team members to be more than just employees, they are a highly valued part of each Chick-fil-A restaurant. Our high retention rate is proof that team members really enjoy working at Chick-fil-A.
Requirements
• You will be required to demonstrate a high level of professionalism, with excellent communication skills.
• You must have the ability to take initiative and possess skills for problem solving and conflict resolution.
• Pursuing a B.A. in Marketing, either in senior or junior year of college.
Requirements/Responsibilities
Requirements
- You will be required to demonstrate a high level of professionalism, with excellent communication skills.
- You must have the ability to take initiative and possess skills for problem solving and conflict resolution.
- B.A. in Marketing or in senior year of college.
- You must demonstrate excellent time management and planning skills.
- You must be willing to learn and help operationally during peak hours and as needed.
- You must have your own means of transportation for offsite events and outreach.
Special Instructions
Please do not send any emails, resumes, or call.
We are making it really easy to apply for this position.
Simply submit a ZippyApp application package which may include the Common Employment Application, Resume, and a Cover Letter. In your Cover Letter, please write a short paragraph describing yourself and why you would make a great addition to our team.
ZippyApp is the Common Employment Application for online and mobile that allows you to apply for jobs with one click, and is being accepted at a growing number of businesses each day.
This Director will be responsible for maintaining current point of sale advertisement, social media branding and community outreach. The Marketing Director will create a 90 day marketing plan/calendar as well as hitting goals in sales, customer count, average transaction total, etc.
We accommodate your school schedule. Weekly hours would be from 25-40 hours.
Work in a Chick-fil-A restaurant
A job at Chick-fil-A is more than just a job. It's a stepping-stone to a successful future in the world of business. Here are some of the great benefits of working at Chick-fil-A.
Closed Sundays
All Chick-fil-A restaurants are closed on Sundays so you can have a day off to spend with family and friends.
Work Directly With A Chick-fil-A Operator
The Operator is an independent business person, responsible for the operation of the restaurant, who invests time in his or her employees, teaching them important business skills for the future.
Competitive Pay
Along with a competitive paycheck, you will work in a nurturing environment where you will learn valuable business and people skills.
It's a Great Place to Work
At Chick-fil-A, our Operators consider their team members to be more than just employees, they are a highly valued part of each Chick-fil-A restaurant. Our high retention rate is proof that team members really enjoy working at Chick-fil-A.
Requirements
• You will be required to demonstrate a high level of professionalism, with excellent communication skills.
• You must have the ability to take initiative and possess skills for problem solving and conflict resolution.
• Pursuing a B.A. in Marketing, either in senior or junior year of college.
Requirements/Responsibilities
Requirements
- You will be required to demonstrate a high level of professionalism, with excellent communication skills.
- You must have the ability to take initiative and possess skills for problem solving and conflict resolution.
- B.A. in Marketing or in senior year of college.
- You must demonstrate excellent time management and planning skills.
- You must be willing to learn and help operationally during peak hours and as needed.
- You must have your own means of transportation for offsite events and outreach.
Special Instructions
Please do not send any emails, resumes, or call.
We are making it really easy to apply for this position.
Simply submit a ZippyApp application package which may include the Common Employment Application, Resume, and a Cover Letter. In your Cover Letter, please write a short paragraph describing yourself and why you would make a great addition to our team.
ZippyApp is the Common Employment Application for online and mobile that allows you to apply for jobs with one click, and is being accepted at a growing number of businesses each day.
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Marketing Director job description example 3
Cardinal Health marketing director job description
Reporting to the Vice President of Global Up\-Stream Product Marketing within Cardinal Health's Medical Segment, the **Director Portfolio Marketing - Exam Gloves** is responsible for the overall portfolio management including strategy, category product mix, product lifecycle management including new product development, value prop creation, branding and performance to financial targets including both revenue, margin and SG&A\. The portfolio consists of Exam Gloves, Infection Control Apparel, Face Masks, and the Surgical Essentials Business\.
The leader will manage a team of 5 employees and will need to effectively engage with cross functional partners in regional marketing, R&D, finance, procurement, operations, technical services and supply planning, among others\.
Accountabilities:
+ Provides leadership to managers and experienced professional staff may also manage front line supervisors
+ Translates market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for the business\. Accountable for gaining and driving cross functional support from all stakeholders\.
+ Identifiesand remains current on market trends\. Determines product/service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success\.
+ Understands methods available to execute primary research \(VOC\) that are necessary to drive portfolio/ product decisions\. Can identify market opportunities through VOC/secondary research and takes action by implementing and managing solutions that meet current demand\.
+ Demonstrates knowledge of marketing disciplines and concepts necessary for building a business & marketing plan this includes identifying the appropriate channels to market\. Has the ability to understand market trends and competitive positioning\.
+ Demonstrates strong financial acumen and logical decision making in the general businessenvironment\. Understandsand can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications\.
+ Works effectively across cross functional groups including but not limited to IT, communications, operations, and sales\.
**_Qualifications_**
+ Bachelors and Advanced degree in related field, or equivalent work experience, preferred\.
+ 8\+ years' experience in related field, preferred
+ High enthusiasm, creativity, and desire to work on an innovative team
+ Proven track record of managing and developing direct reports desired
+ Strong analytical, strategic thinking, communication, negotiation, and general business skills required
+ Identifies and resolves problems in a timely manner and is comfortable making both monetary and strategic decisions
+ Ability to initiate strategy discussions, executes projects, and manages various marketing activities
+ Effective with clear and precise written & verbal communications
+ Ability to travel up to 15%
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background\. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day\. Cardinal Health is an Equal Opportunity/Affirmative Action employer\. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law\._
_To read and review this privacy notice click_ here \(https://www\.cardinalhealth\.com/content/dam/corp/email/documents/corp/cardinal\-health\-online\-application\-privacy\-policy\.pdf\)
Cardinal Health is an Equal Opportunity/Affirmative Action employer\. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status\.
The leader will manage a team of 5 employees and will need to effectively engage with cross functional partners in regional marketing, R&D, finance, procurement, operations, technical services and supply planning, among others\.
Accountabilities:
+ Provides leadership to managers and experienced professional staff may also manage front line supervisors
+ Translates market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for the business\. Accountable for gaining and driving cross functional support from all stakeholders\.
+ Identifiesand remains current on market trends\. Determines product/service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success\.
+ Understands methods available to execute primary research \(VOC\) that are necessary to drive portfolio/ product decisions\. Can identify market opportunities through VOC/secondary research and takes action by implementing and managing solutions that meet current demand\.
+ Demonstrates knowledge of marketing disciplines and concepts necessary for building a business & marketing plan this includes identifying the appropriate channels to market\. Has the ability to understand market trends and competitive positioning\.
+ Demonstrates strong financial acumen and logical decision making in the general businessenvironment\. Understandsand can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications\.
+ Works effectively across cross functional groups including but not limited to IT, communications, operations, and sales\.
**_Qualifications_**
+ Bachelors and Advanced degree in related field, or equivalent work experience, preferred\.
+ 8\+ years' experience in related field, preferred
+ High enthusiasm, creativity, and desire to work on an innovative team
+ Proven track record of managing and developing direct reports desired
+ Strong analytical, strategic thinking, communication, negotiation, and general business skills required
+ Identifies and resolves problems in a timely manner and is comfortable making both monetary and strategic decisions
+ Ability to initiate strategy discussions, executes projects, and manages various marketing activities
+ Effective with clear and precise written & verbal communications
+ Ability to travel up to 15%
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background\. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day\. Cardinal Health is an Equal Opportunity/Affirmative Action employer\. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law\._
_To read and review this privacy notice click_ here \(https://www\.cardinalhealth\.com/content/dam/corp/email/documents/corp/cardinal\-health\-online\-application\-privacy\-policy\.pdf\)
Cardinal Health is an Equal Opportunity/Affirmative Action employer\. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status\.
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Updated March 14, 2024
Updated March 14, 2024