Marketing director vs assistant marketing director

The differences between marketing directors and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing director and an assistant marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a marketing director include digital marketing, marketing campaigns and market research. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Marketing director vs assistant marketing director overview

	Marketing Director	Assistant Marketing Director
Yearly salary	$114,906	$55,415
Hourly rate	$55.24	$26.64
Growth rate	10%	10%
Number of jobs	93,503	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Marketing director vs assistant marketing director salary

Marketing directors and assistant marketing directors have different pay scales, as shown below.

	Marketing Director	Assistant Marketing Director
Average salary	$114,906	$55,415
Salary range	Between $68,000 And $193,000	Between $35,000 And $86,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Brookfield Properties	Moody's
Best paying industry	Manufacturing	-

Differences between marketing director and assistant marketing director education

There are a few differences between a marketing director and an assistant marketing director in terms of educational background:

	Marketing Director	Assistant Marketing Director
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing director vs assistant marketing director demographics

Here are the differences between marketing directors' and assistant marketing directors' demographics:

	Marketing Director	Assistant Marketing Director
Average age	39	39
Gender ratio	Male, 46.7% Female, 53.3%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing director and assistant marketing director duties and responsibilities

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Marketing director vs assistant marketing director skills

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

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Marketing Director
Marketing Director vs Assistant Marketing Director

Updated January 8, 2025

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