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The differences between marketing directors and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing director and a brand marketing manager. Additionally, a marketing director has an average salary of $114,906, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a marketing director include digital marketing, marketing campaigns and market research. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Marketing Director | Brand Marketing Manager | |
| Yearly salary | $114,906 | $91,940 |
| Hourly rate | $55.24 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 93,503 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Marketing directors and brand marketing managers have different pay scales, as shown below.
| Marketing Director | Brand Marketing Manager | |
| Average salary | $114,906 | $91,940 |
| Salary range | Between $68,000 And $193,000 | Between $64,000 And $131,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Brookfield Properties | Morgan Lewis |
| Best paying industry | Manufacturing | Media |
There are a few differences between a marketing director and a brand marketing manager in terms of educational background:
| Marketing Director | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing directors' and brand marketing managers' demographics:
| Marketing Director | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |