Marketing director vs chief executive officer

The differences between marketing directors and chief executive officers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing director, becoming a chief executive officer takes usually requires More than 10 years. Additionally, a chief executive officer has an average salary of $192,260, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a marketing director include digital marketing, marketing campaigns and market research. The most important skills for a chief executive officer are healthcare, patients, and patient care.

Marketing director vs chief executive officer overview

	Marketing Director	Chief Executive Officer
Yearly salary	$114,906	$192,260
Hourly rate	$55.24	$92.43
Growth rate	10%	6%
Number of jobs	93,503	149,185
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 59%
Average age	39	52
Years of experience	10	-

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

What does a chief executive officer do?

A chief executive officer is the overall head of the company's operations. Chief executive officers are responsible for making corporate decisions that would define the company's performance in the market. A chief executive officer must display exceptional leadership and decision-making skills to create business growth and development strategies. The chief executive officers also provide a regular business update to the board regarding the company's status. They should also be able to identify business opportunities and create long-lasting, professional relationships with business partners and other organizations.

Marketing director vs chief executive officer salary

Marketing directors and chief executive officers have different pay scales, as shown below.

	Marketing Director	Chief Executive Officer
Average salary	$114,906	$192,260
Salary range	Between $68,000 And $193,000	Between $104,000 And $354,000
Highest paying City	San Francisco, CA	Urban Honolulu, HI
Highest paying state	California	Hawaii
Best paying company	Brookfield Properties	Alecto Healthcare Services LLC
Best paying industry	Manufacturing	Start-up

Differences between marketing director and chief executive officer education

There are a few differences between a marketing director and a chief executive officer in terms of educational background:

	Marketing Director	Chief Executive Officer
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 59%
Most common major	Business	Business
Most common college	University of Georgia	University of Pennsylvania

Marketing director vs chief executive officer demographics

Here are the differences between marketing directors' and chief executive officers' demographics:

	Marketing Director	Chief Executive Officer
Average age	39	52
Gender ratio	Male, 46.7% Female, 53.3%	Male, 68.5% Female, 31.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.8% Unknown, 3.9% Hispanic or Latino, 7.9% Asian, 7.8% White, 76.0% American Indian and Alaska Native, 0.6%
LGBT Percentage	10%	12%

Differences between marketing director and chief executive officer duties and responsibilities

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Chief executive officer example responsibilities.

Manage the bidding process by reviewing all RFP and preparing responses.
Manage complex Google, Facebook, SEO/Content, drip email, behavior base emails, and so much more.
Manage and grow Instagram accounts of large and small businesses as well as individual accounts such as models and singers.
Design, execute, and manage the construction and d cor of store location and seasonal windows of old store location.
Develop an IP within the e-Gaming & mobile-gaming world that can achieve ad revenue greater than Google or Facebook potentially combine.
Source and manage contractors for frontend JavaScript development.

Marketing director vs chief executive officer skills

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

Common chief executive officer skills

Healthcare, 13%
Patients, 10%
Patient Care, 8%
Customer Service, 8%
Financial Management, 6%
Oversight, 5%

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Marketing Director vs Chief Executive Officer

Updated January 8, 2025

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