Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing directors and coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing director, becoming a coordinator takes usually requires 6-12 months. Additionally, a marketing director has an average salary of $114,906, which is higher than the $41,599 average annual salary of a coordinator.
The top three skills for a marketing director include digital marketing, marketing campaigns and market research. The most important skills for a coordinator are customer service, patients, and excellent organizational.
| Marketing Director | Coordinator | |
| Yearly salary | $114,906 | $41,599 |
| Hourly rate | $55.24 | $20.00 |
| Growth rate | 10% | 12% |
| Number of jobs | 93,503 | 151,508 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 57% |
| Average age | 39 | 43 |
| Years of experience | 10 | 12 |
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Coordinators are responsible for liaising between the department they are assigned to and any other external party. They oversee projects or agreements. They are in charge of following through negotiations between the two parties regarding work. They see through the conduct of such contracts by ensuring that all terms are amenable to both parties. They maintain records and other necessary data and paperwork. They also ensure that office policy and guidelines are being followed. Coordinators also ensure that all projects are completed efficiently and effectively.
Marketing directors and coordinators have different pay scales, as shown below.
| Marketing Director | Coordinator | |
| Average salary | $114,906 | $41,599 |
| Salary range | Between $68,000 And $193,000 | Between $27,000 And $61,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Alaska |
| Best paying company | Brookfield Properties | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing director and a coordinator in terms of educational background:
| Marketing Director | Coordinator | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 57% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between marketing directors' and coordinators' demographics:
| Marketing Director | Coordinator | |
| Average age | 39 | 43 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 36.3% Female, 63.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 11.5% Unknown, 5.2% Hispanic or Latino, 20.9% Asian, 6.4% White, 53.9% American Indian and Alaska Native, 2.1% |
| LGBT Percentage | 10% | 11% |