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The differences between marketing directors and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing director and a director of communications and marketing. Additionally, a marketing director has an average salary of $114,906, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a marketing director include digital marketing, marketing campaigns and market research. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Marketing Director | Director Of Communications And Marketing | |
| Yearly salary | $114,906 | $87,324 |
| Hourly rate | $55.24 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 93,503 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Marketing directors and directors of communications and marketing have different pay scales, as shown below.
| Marketing Director | Director Of Communications And Marketing | |
| Average salary | $114,906 | $87,324 |
| Salary range | Between $68,000 And $193,000 | Between $57,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New York |
| Best paying company | Brookfield Properties | Paul Hastings |
| Best paying industry | Manufacturing | Professional |
There are a few differences between a marketing director and a director of communications and marketing in terms of educational background:
| Marketing Director | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing directors' and directors of communications and marketing' demographics:
| Marketing Director | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |