Marketing director vs director of marketing & development

The differences between marketing directors and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing director and a director of marketing & development. Additionally, a marketing director has an average salary of $114,906, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a marketing director include digital marketing, marketing campaigns and market research. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Marketing director vs director of marketing & development overview

	Marketing Director	Director Of Marketing & Development
Yearly salary	$114,906	$98,174
Hourly rate	$55.24	$47.20
Growth rate	10%	10%
Number of jobs	93,503	151,893
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Marketing director vs director of marketing & development salary

Marketing directors and directors of marketing & development have different pay scales, as shown below.

	Marketing Director	Director Of Marketing & Development
Average salary	$114,906	$98,174
Salary range	Between $68,000 And $193,000	Between $59,000 And $162,000
Highest paying City	San Francisco, CA	New York, NY
Highest paying state	California	New York
Best paying company	Brookfield Properties	Baker McKenzie
Best paying industry	Manufacturing	Finance

Differences between marketing director and director of marketing & development education

There are a few differences between a marketing director and a director of marketing & development in terms of educational background:

	Marketing Director	Director Of Marketing & Development
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing director vs director of marketing & development demographics

Here are the differences between marketing directors' and directors of marketing & development' demographics:

	Marketing Director	Director Of Marketing & Development
Average age	39	39
Gender ratio	Male, 46.7% Female, 53.3%	Male, 48.3% Female, 51.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing director and director of marketing & development duties and responsibilities

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director of marketing & development example responsibilities.

Manage the rollout and maintenance for retail store POS system.
Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
Create first Facebook social media marketing strategy for mall.
Structure reporting standards to host all commercial KPIs, providing decision support to group management.

Marketing director vs director of marketing & development skills

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

Common director of marketing & development skills

Facebook, 7%
Market Research, 7%
Revenue Growth, 6%
ROI, 6%
Twitter, 6%
Press Releases, 5%

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Marketing Director vs Director Of Marketing & Development

Updated January 8, 2025

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