Marketing director vs director, product marketing

The differences between marketing directors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing director and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a marketing director include digital marketing, marketing campaigns and market research. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Marketing director vs director, product marketing overview

	Marketing Director	Director, Product Marketing
Yearly salary	$114,906	$141,699
Hourly rate	$55.24	$68.12
Growth rate	10%	10%
Number of jobs	93,503	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Marketing director vs director, product marketing salary

Marketing directors and directors, product marketing have different pay scales, as shown below.

	Marketing Director	Director, Product Marketing
Average salary	$114,906	$141,699
Salary range	Between $68,000 And $193,000	Between $97,000 And $205,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Brookfield Properties	Meta
Best paying industry	Manufacturing	Technology

Differences between marketing director and director, product marketing education

There are a few differences between a marketing director and a director, product marketing in terms of educational background:

	Marketing Director	Director, Product Marketing
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing director vs director, product marketing demographics

Here are the differences between marketing directors' and directors, product marketing' demographics:

	Marketing Director	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 46.7% Female, 53.3%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing director and director, product marketing duties and responsibilities

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Marketing director vs director, product marketing skills

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Marketing Director
Marketing Director vs Director, Product Marketing

Updated January 8, 2025

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