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The differences between marketing directors and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing director and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a marketing director include digital marketing, marketing campaigns and market research. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Marketing Director | Head Of Marketing | |
| Yearly salary | $114,906 | $137,829 |
| Hourly rate | $55.24 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 93,503 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Marketing directors and heads of marketing have different pay scales, as shown below.
| Marketing Director | Head Of Marketing | |
| Average salary | $114,906 | $137,829 |
| Salary range | Between $68,000 And $193,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Brookfield Properties | Meta |
| Best paying industry | Manufacturing | Media |
There are a few differences between a marketing director and a head of marketing in terms of educational background:
| Marketing Director | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing directors' and heads of marketing' demographics:
| Marketing Director | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |