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The differences between marketing directors and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing director and a marketing executive. Additionally, a marketing director has an average salary of $114,906, which is higher than the $73,499 average annual salary of a marketing executive.
The top three skills for a marketing director include digital marketing, marketing campaigns and market research. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Marketing Director | Marketing Executive | |
| Yearly salary | $114,906 | $73,499 |
| Hourly rate | $55.24 | $35.34 |
| Growth rate | 10% | 10% |
| Number of jobs | 93,503 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 70% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing directors and marketing executives have different pay scales, as shown below.
| Marketing Director | Marketing Executive | |
| Average salary | $114,906 | $73,499 |
| Salary range | Between $68,000 And $193,000 | Between $49,000 And $108,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Nevada |
| Best paying company | Brookfield Properties | Microsoft |
| Best paying industry | Manufacturing | Retail |
There are a few differences between a marketing director and a marketing executive in terms of educational background:
| Marketing Director | Marketing Executive | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing directors' and marketing executives' demographics:
| Marketing Director | Marketing Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |