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The differences between marketing directors and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing director and a marketing lead. Additionally, a marketing director has an average salary of $114,906, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a marketing director include digital marketing, marketing campaigns and market research. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Marketing Director | Marketing Lead | |
| Yearly salary | $114,906 | $104,664 |
| Hourly rate | $55.24 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 93,503 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing directors and marketing leads have different pay scales, as shown below.
| Marketing Director | Marketing Lead | |
| Average salary | $114,906 | $104,664 |
| Salary range | Between $68,000 And $193,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Brookfield Properties | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing director and a marketing lead in terms of educational background:
| Marketing Director | Marketing Lead | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing directors' and marketing leads' demographics:
| Marketing Director | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |