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The differences between marketing directors and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing director and a marketing supervisor. Additionally, a marketing director has an average salary of $114,906, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a marketing director include digital marketing, marketing campaigns and market research. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Marketing Director | Marketing Supervisor | |
| Yearly salary | $114,906 | $64,304 |
| Hourly rate | $55.24 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 93,503 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Marketing directors and marketing supervisors have different pay scales, as shown below.
| Marketing Director | Marketing Supervisor | |
| Average salary | $114,906 | $64,304 |
| Salary range | Between $68,000 And $193,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | California | New York |
| Best paying company | Brookfield Properties | Halliburton |
| Best paying industry | Manufacturing | Retail |
There are a few differences between a marketing director and a marketing supervisor in terms of educational background:
| Marketing Director | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing directors' and marketing supervisors' demographics:
| Marketing Director | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |