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The differences between marketing directors and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing director and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a marketing director include digital marketing, marketing campaigns and market research. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Marketing Director | Marketing Vice President | |
| Yearly salary | $114,906 | $177,188 |
| Hourly rate | $55.24 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 93,503 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Marketing directors and marketing vice presidents have different pay scales, as shown below.
| Marketing Director | Marketing Vice President | |
| Average salary | $114,906 | $177,188 |
| Salary range | Between $68,000 And $193,000 | Between $121,000 And $258,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Oregon |
| Best paying company | Brookfield Properties | Coty |
| Best paying industry | Manufacturing | Retail |
There are a few differences between a marketing director and a marketing vice president in terms of educational background:
| Marketing Director | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing directors' and marketing vice presidents' demographics:
| Marketing Director | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |