Marketing director vs senior director of marketing

The differences between marketing directors and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing director and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a marketing director include digital marketing, marketing campaigns and market research. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Marketing director vs senior director of marketing overview

	Marketing Director	Senior Director Of Marketing
Yearly salary	$114,906	$159,916
Hourly rate	$55.24	$76.88
Growth rate	10%	10%
Number of jobs	93,503	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Marketing director vs senior director of marketing salary

Marketing directors and senior directors of marketing have different pay scales, as shown below.

	Marketing Director	Senior Director Of Marketing
Average salary	$114,906	$159,916
Salary range	Between $68,000 And $193,000	Between $112,000 And $226,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Brookfield Properties	Washington Prime Group
Best paying industry	Manufacturing	Media

Differences between marketing director and senior director of marketing education

There are a few differences between a marketing director and a senior director of marketing in terms of educational background:

	Marketing Director	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing director vs senior director of marketing demographics

Here are the differences between marketing directors' and senior directors of marketing' demographics:

	Marketing Director	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 46.7% Female, 53.3%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing director and senior director of marketing duties and responsibilities

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Marketing director vs senior director of marketing skills

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Marketing Director vs Senior Director Of Marketing

Updated January 8, 2025

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