Marketing director vs senior manager of marketing

The differences between marketing directors and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing director and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a marketing director include digital marketing, marketing campaigns and market research. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Marketing director vs senior manager of marketing overview

	Marketing Director	Senior Manager Of Marketing
Yearly salary	$114,906	$118,350
Hourly rate	$55.24	$56.90
Growth rate	10%	10%
Number of jobs	93,503	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Marketing director vs senior manager of marketing salary

Marketing directors and senior managers of marketing have different pay scales, as shown below.

	Marketing Director	Senior Manager Of Marketing
Average salary	$114,906	$118,350
Salary range	Between $68,000 And $193,000	Between $92,000 And $151,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Brookfield Properties	Roku
Best paying industry	Manufacturing	Technology

Differences between marketing director and senior manager of marketing education

There are a few differences between a marketing director and a senior manager of marketing in terms of educational background:

	Marketing Director	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Marketing director vs senior manager of marketing demographics

Here are the differences between marketing directors' and senior managers of marketing' demographics:

	Marketing Director	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 46.7% Female, 53.3%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing director and senior manager of marketing duties and responsibilities

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Marketing director vs senior manager of marketing skills

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

Marketing Director vs. similar jobs

Marketing Director related careers

Marketing Director related jobs

Marketing Director jobs by location

Zippia Careers
Executive Management Industry
Marketing Director
Marketing Director vs Senior Manager Of Marketing

Updated January 8, 2025

Browse executive management jobs