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The differences between marketing directors and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing director and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a marketing director include digital marketing, marketing campaigns and market research. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Marketing Director | Senior Product Marketing Manager | |
| Yearly salary | $114,906 | $128,471 |
| Hourly rate | $55.24 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 93,503 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Marketing directors and senior product marketing managers have different pay scales, as shown below.
| Marketing Director | Senior Product Marketing Manager | |
| Average salary | $114,906 | $128,471 |
| Salary range | Between $68,000 And $193,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Brookfield Properties | Roku |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing director and a senior product marketing manager in terms of educational background:
| Marketing Director | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing directors' and senior product marketing managers' demographics:
| Marketing Director | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |