Marketing director vs senior vice president of marketing

The differences between marketing directors and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing director and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a marketing director include digital marketing, marketing campaigns and market research. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.

Marketing director vs senior vice president of marketing overview

	Marketing Director	Senior Vice President Of Marketing
Yearly salary	$114,906	$200,351
Hourly rate	$55.24	$96.32
Growth rate	10%	10%
Number of jobs	93,503	111,445
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

What does a senior vice president of marketing do?

A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

Marketing director vs senior vice president of marketing salary

Marketing directors and senior vice presidents of marketing have different pay scales, as shown below.

	Marketing Director	Senior Vice President Of Marketing
Average salary	$114,906	$200,351
Salary range	Between $68,000 And $193,000	Between $121,000 And $330,000
Highest paying City	San Francisco, CA	Waltham, MA
Highest paying state	California	Massachusetts
Best paying company	Brookfield Properties	Audubon Nature Institute
Best paying industry	Manufacturing	Manufacturing

Differences between marketing director and senior vice president of marketing education

There are a few differences between a marketing director and a senior vice president of marketing in terms of educational background:

	Marketing Director	Senior Vice President Of Marketing
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing director vs senior vice president of marketing demographics

Here are the differences between marketing directors' and senior vice presidents of marketing' demographics:

	Marketing Director	Senior Vice President Of Marketing
Average age	39	39
Gender ratio	Male, 46.7% Female, 53.3%	Male, 66.4% Female, 33.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing director and senior vice president of marketing duties and responsibilities

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Senior vice president of marketing example responsibilities.

Lead all B2B and B2C marketing, business improvement and project execution efforts.
Create and manage new sales channels including direct, indirect, B2B and B2C.
Manage rebranding initiative: strategy, brand standards, logo change, content strategy, visual identity, new collateral.
Manage CRM data and customize reports on implementations, enhancements and opportunities.
Establish and manage an innovative direct response performance measurement, reporting and analytics practice around the business.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.

Marketing director vs senior vice president of marketing skills

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

Common senior vice president of marketing skills

Digital Marketing, 13%
Analytics, 6%
Business Strategy, 5%
SVP, 5%
Integrated Marketing, 5%
Marketing Campaigns, 4%

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Marketing Director vs Senior Vice President Of Marketing

Updated January 8, 2025

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