Automatically apply for jobs with Zippia
Upload your resume to get started.
Marketing director skills for your resume and career
Updated January 8, 2025
8 min read
Quoted experts
Joe Moore Ph.D.,
Dr. Carrie Trimble
Below we've compiled a list of the most critical marketing director skills. We ranked the top skills for marketing directors based on the percentage of resumes they appeared on. For example, 11.9% of marketing director resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing director needs to be successful in the workplace.
15 marketing director skills for your resume and career
1. Digital Marketing
Here's how marketing directors use digital marketing:
- Manage production and delivery of print and digital marketing materials, Collector magazine, ACA Daily and any external-facing communication channels.
- Created and developed the Mermaid Series marketing strategy, focusing on digital marketing and online advertising to increase event registrations.
2. Marketing Campaigns
Here's how marketing directors use marketing campaigns:
- Created formula based analysis tools to study effectiveness of marketing campaigns, employee productivity, employee investing/taxation and employee vacation scheduling.
- Directed all company marketing functions, with responsibility for maximizing sales through development and implementation of innovative marketing campaigns and strategies.
3. Market Research
Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.
Here's how marketing directors use market research:
- Developed and implemented strategic marketing plans; conducted market research, competitive analysis, and planned for and managed marketing projects.
- Led team of market research professionals to identify unmet market needs and create actionable insights; including unique broad-based Consumer Segmentation effort
4. Sales Strategies
Here's how marketing directors use sales strategies:
- Generated 110% growth in incremental revenue though design and implementation of integrated and comprehensive sponsorship development and sales strategies.
- Interact with management to formulate marketable sales strategies customized to suit specific advertising objectives consistent with overall sales goals.
5. Integrated Marketing
Here's how marketing directors use integrated marketing:
- Developed an integrated marketing program including data based analysis, personalized direct mail and emails linked to a private social network.
- Develop, manage, and execute comprehensive marketing plan which encompasses integrated marketing initiatives designed to penetrate and grow targeted markets/segments.
6. CRM
CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.
Here's how marketing directors use crm:
- Improved processes and offerings such as creating a CRM database and integrating economical, environmentally friendly materials into product mix.
- Facilitated solutions integration of Octane CRM applications with Epiphany business intelligence solutions, advising executives and market/financial analysts.
Choose from 10+ customizable marketing director resume templates
Build a professional marketing director resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your marketing director resume.7. Email Marketing
Here's how marketing directors use email marketing:
- Increased website traffic 12+% by utilizing alternative marketing strategies that included online advertising, email marketing and trade association sponsorship.
- Designed branded communication programs by creating websites, email marketing campaigns and social media platforms targeting profitable consumer segments.
8. Email Campaigns
Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.
Here's how marketing directors use email campaigns:
- Developed integrated marketing campaigns ranging from public relations, traditional media advertising, sweepstakes, email campaigns and web based promotions.
- Developed digital newsletter and email campaigns to communicate with franchisees regarding new products, regulations and company happenings.
9. Project Management
Here's how marketing directors use project management:
- Utilized project management tools to generate business plans, streamline management processes and manage a company-wide performance and client satisfaction initiative.
- Created and executed marketing plans including: project management, developing creative, designing lead strategy, and developing operational tactics.
10. ROI
Here's how marketing directors use roi:
- Develop targeted customer segmentation and implement integrated offline customer contact strategies, maximizing ROI and brand file growth.
- Developed accurate economic forecasts to assess potential ROI for investing in digital voice recording systems for clients.
11. Press Releases
Here's how marketing directors use press releases:
- Manage university news bureau services including media relations, writing, editing, and final approval/distribution of all institutional press releases.
- Garner broader community recognition of the Ballet by drafting and distributing captivating marketing material, press releases and media publications.
12. Facebook
Here's how marketing directors use facebook:
- Helped clients improve brand awareness through effective Google and Facebook advertising, intuitive website development and social media management.
- Facilitated an official company page on Facebook to encourage interaction with customers.
13. Business Development
Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.
Here's how marketing directors use business development:
- Created lead-to-cash business development process and instituted a first-of-its-kind global marketing database for the company containing over 45,000 contacts / leads.
- Use sales forecasting/strategic planning to ensure the sale and profitability of various service lines analyzing business developments and monitoring market trends.
14. Content Marketing
Here's how marketing directors use content marketing:
- Manage agencies for marketing programs execution, content marketing and public relations, developing programs for increased awareness and lead generation.
- Re-launched division website, incorporating responsive design and focusing on content marketing to drive organic search and customer engagement.
15. Sales Growth
Here's how marketing directors use sales growth:
- Led development and implementation of branding, marketing and communications strategies that resulted in improved efficiency and accelerated sales growth.
- Drive the development and implementation of marketing and media strategies to improve efficiency and accelerate sales growth and profitability.
5 Marketing Director resume examples
Build a professional marketing director resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your marketing director resume.
Create my resume
Build a professional resume in minutes using this template.
What skills help Marketing Directors find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on marketing director resumes?
Joe Moore Ph.D.
Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri
Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.
What soft skills should all marketing directors possess?
Dr. Carrie Trimble
Associate Professor of Marketing, Millikin University
Communication skills and problem-solving top this list. When less is done face-to-face, businesses and their customers have new problems at hand and fewer communication methods at their disposal. Customers have also been dealing with a high level of stress for over a year now, so applicants who can empathetically, reliably, and efficiently communicate via e-mail and phone will rise to the top.
What hard/technical skills are most important for marketing directors?
Dr. Carrie Trimble
Associate Professor of Marketing, Millikin University
Data analysis requires some basic math skills to calculate ratios or percentages and then understand what those metrics, like click-through rates, tell you. Because of remote work, the technical skills of setting up video conferencing and trouble-shooting your own WiFi network have increased importance.
What marketing director skills would you recommend for someone trying to advance their career?
Thomas Campbell Ph.D.
Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay
If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.
What type of skills will young marketing directors need?
Anne Balazs Ph.D.
Dean of College of Business, University of Toledo
As always, new graduates will need to remain in "learning mode" and be adaptable to the workplace. Their business school education prepares them with a skill set and a mindset for problem-solving that they will use throughout their career. So the ability to pick up new software and technology (like we all have recently with online platforms) is one necessary skill. The ability to communicate interpersonally and effectively remains a valuable skill. Further, the ability to communicate complex arguments and/or quantitative data takes time and practice to develop. An especially valuable skill is being able to recognize opportunities in the market i.e., what's next. It's a combination of art and science, using your analytical skills to see what's not there and how to address a future need creatively.
What technical skills for a marketing director stand out to employers?
Colette Hoption Ph.D.
Associate Professor of Management, Seattle University
Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.
Do you want to know more?
Read more about what experts have to say about marketing directorList of marketing director skills to add to your resume
The most important skills for a marketing director resume and required skills for a marketing director to have include:
- Digital Marketing
- Marketing Campaigns
- Market Research
- Sales Strategies
- Integrated Marketing
- CRM
- Email Marketing
- Email Campaigns
- Project Management
- ROI
- Press Releases
- Business Development
- Content Marketing
- Sales Growth
- Channel Marketing
- PowerPoint
- B2B Marketing
- Google Analytics
- SEM
- Trade Shows
- Brand Marketing
- Direct Reports
- Customer Acquisition
- Product Management
- Graphic Design
- Market Trends
- Product Development
- R
- Brand Positioning
- Product Line
- Event Planning
- Product Launches
- Web Content
- Brand Development
- Marketing Mix
- Real Estate
- Strategic Plan
- B Testing
- Promotional Materials
- Revenue Growth
- B2C
- Competitive Analysis
- Strategic Direction
- Photoshop
- Search Engine Optimization
Updated January 8, 2025
Marketing Director skills FAQs
Have more questions? See all answers to common executive management questions.
Search for marketing director jobs
Updated January 8, 2025