Top Marketing Director Skills

Below we've compiled a list of the most important skills for a Marketing Director. We ranked the top skills based on the percentage of Marketing Director resumes they appeared on. For example, 16.5% of Marketing Director resumes contained Company Website as a skill. Let's find out what skills a Marketing Director actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Director resumes in 2020. Read below to see the full list.

1. Company Website

high Demand
Here's how Company Website is used in Marketing Director jobs:
  • Managed analyst briefings and cultivated relationships resulting in permission to use validating quotes in the company website and other collateral.
  • Created and implemented marketing programs including pricing strategies, customer service standards and directed development of new company website.
  • Designed and managed development of new company website providing key information and resources for prospective buyers/sellers/landlords and tenants.
  • Elicited and documented business requirements for the development and launch of new company website and email communications.
  • Designed and published company website focusing on making valuable information readily available to present and potential customers.
  • Managed and maintained company website and crafted sales material promoting dealership resulting in increased bike sales.
  • Developed and enhanced company website incorporating projects and services to enhance customer value and competitive position.
  • Presented at numerous company seminars and made several recommendations for usability/SEO improvements to company website.
  • Conceptualized, designed and maintain company website as well as customer relationship management program.
  • Tracked website usage with Google data analysis to understand customer interface throughout company website.
  • Generated content and wrote copy for all marketing communications and company website developments.
  • Created, developed and managed company website, marketing communications and promotional literature.
  • Revised company website and developed all customer facing marketing collateral and press releases.
  • Managed and updated dynamic company website that included changing menus and restaurant information.
  • Designed, programmed, and maintained company website which significantly expanded market presence.
  • Designed and maintained company website to effectively support marketing and sales goals.
  • Developed company website and all marketing materials using desktop publishing software.
  • Managed the development of two company websites, including mobile-friendly versions.
  • Implemented LivePerson chat application on company website that accelerated web-to-lead conversion.
  • Designed and maintained company website, brochures and written advertising/publications.

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2. Sales Goals

high Demand
Here's how Sales Goals is used in Marketing Director jobs:
  • Implemented effective presentations, direct/e-mail campaigns, website promotions, targeted advertising and collateral design to support marketing and sales goals.
  • Exceeded established sales goals by identifying prospects, utilizing creative lead-generating techniques and maintaining productive working relationships with existing customers.
  • Interact with management to formulate marketable sales strategies customized to suit specific advertising objectives consistent with overall sales goals.
  • Developed positioning statement and key messages to support operational and sales goals - internally and externally.
  • Developed and implemented a comprehensive strategic marketing plan, consistently exceeding quarterly sales goals.
  • Conducted motivational conference calls and provided necessary actions to accomplish monthly sales goals.
  • Established and executed strategic marketing plans to meet/exceed corporate sales goals.
  • Trained account executives in database marketing applications and exceeded sales goals.
  • Directed strategic initiatives to achieve quarterly sales goals.
  • Facilitated competitive store sales goals and revenue incentives.
  • Led the development and implementation of annual marketing plans that resulted in solid benchmarks, sales goals, and marketing initiatives.
  • Delivered creative, effective promotional advertising and retail merchandising with a given budget and time frame to support store sales goals.
  • Provided high-level assistance to managers at the home store when not traveling to ensure each team's sales goals were exceeded.
  • Coordinated all communication to store managers and corporate offices on marketing opportunities and partnered with them to exceed their sales goals.
  • Hit projected sales goals established in marketing and sales plan and build Athletic Tutors USA one student at a time.
  • Curated new products, executed profitable marketing strategies and oversaw brand management to achieve revenue projections and ticket sales goals.
  • Collaborated with Customer Marketing and Sales teams to gain authorization at all key accounts and exceed sales goals +50%.
  • Worked closely with the director of sales and nine community sales managers to achieve and surpass company sales goals.
  • Worked extensively with outside sales representatives and in-house sales staff to motivate and achieve company and personal sales goals.
  • Managed and trained a team of consultants to ensure annual revenue and sales goals of the company were met.

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3. Revenue Growth

high Demand
Here's how Revenue Growth is used in Marketing Director jobs:
  • Developed business and market requirements documents to determine resourcing and budget for the development and planning for revenue growth initiatives.
  • Networked with internal and external stakeholders to create opportunity for cross-promotion and developed marketing strategies to increase revenue growth.
  • Developed and executed marketing campaigns resulting in increased brand awareness and revenue growth for company and strategic partners.
  • Achieved revenue growth by delivering high-quality services, exceeding client expectations and launching and maintaining new initiatives.
  • Championed all marketing efforts for leading non-profit organization to propel revenue growth and expand existing out-reach programs.
  • Directed the growth and development of inside/outside sales representatives focused on revenue growth and territory expansion.
  • Created, implemented and measured marketing and communications campaigns resulting in membership and revenue growth
  • Developed targeted marketing programs property wide and for individual retailers driving revenue growth.
  • Designed an email marketing initiative, accelerating ticket sales and non-gaming revenue growth.
  • Planned and executed marketing initiatives that drove pipeline activity and revenue growth.
  • Delivered impressive 98% revenue growth while simultaneously lowering student acquisition cost.
  • Managed a conservative advertising budget gaining triple-digit revenue growth each year.
  • Establish alliances and partnerships with complementary organizations to accelerate revenue growth.
  • Generated continuous revenue growth in highly competitive environments.
  • Partnered with leaders across the organization to enhance customer experience and maximize sales, resulting in YoY double digit revenue growth.
  • Developed and implemented pricing strategies and guest promotions which resulted in a very large increase in customer traffic and revenue growth.
  • Supported revenue growth through sales tool development, public relations program management, and consistent, targeted product messaging and branding.
  • Directed $4MM marketing budget & delivered programs fueling revenue growth from $80MM to over $200MM in 14 months.
  • Result: Won -Whatever It Takes- award for most improved territory based upon commitment to exceed business targets and revenue growth.
  • Developed implementation of targeted marketing strategies and plans to gain and retain subscribers, resulting in $2M revenue growth.

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4. Email

high Demand
Here's how Email is used in Marketing Director jobs:
  • Developed an integrated marketing program including data based analysis, personalized direct mail and emails linked to a private social network.
  • Increased website traffic 12+% by utilizing alternative marketing strategies that included online advertising, email marketing and trade association sponsorship.
  • Designed and implemented marketing and advertising plans to target local business opportunities using direct mailings, emails and telephone calls.
  • Conceptualized and implemented marketing strategies and communications, including emails, newsletters, partnership collateral, and select advertising.
  • Spearheaded company's inaugural email marketing initiative, resulting in considerable increase in customer traffic and brand awareness.
  • Rejuvenated stagnant email program by increasing subscriber count exponentially and establishing it as a main revenue source.
  • Initiated customer and prospect email marketing programs to increase communication and awareness, driving double-digit sales.
  • Managed all vendor relationships and warehouse communications as well as lead generation and email marketing.
  • Developed an e-marketing program through email software to electronically contact customers in our database.
  • Planned and executed an aggressive email marketing program to support customer retention and acquisition.
  • Develop innovative marketing techniques including implementation of targeted email campaigns and paid Google advertising.
  • Implemented marketing automation and new marketing email system to align with drive-to-web strategy.
  • Directed corporate communications, including email marketing and redevelopment of corporate website.
  • Developed and executed successful inbound social media and outbound email marketing campaigns.
  • Expanded email marketing database of businesses by improving communication and research.
  • Implemented email broadcasts and organized review and redesign of company website.
  • Cultivated and managed communications with over 10,000 social media/email subscribers.
  • Raised brand awareness with advertising and email marketing campaigns.
  • Developed email marketing communications to over 60K timeshare owners.
  • Conducted customer surveys and email marketing follow-ups.

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5. New Product Development

high Demand
Here's how New Product Development is used in Marketing Director jobs:
  • Initiated consumer research that defined target audience and provided direction for Brand positioning, product improvement and new product development.
  • Research and conduct analysis on market trends, technological innovation and competition products; making recommendations for new product development.
  • Solicited voice of the customer feedback and communicated market requirements to drive new product development utilizing the stage-gate methodology.
  • Directed a staff of ten in product management, new product development, marketing communications and clinical/sales education.
  • Developed and executed both strategic and annual marketing plans including new product development and brand equity development.
  • Managed creation and implementation of cross-functional processes including new product development, supply-demand, and pricing administration.
  • Developed first in-depth 3-year strategic plan involving new product development for new small business online community initiative.
  • Managed strategic planning, new product development, marketing communications, e-commerce initiatives and global expansion.
  • Leverage marketing/sales/tech support intelligence and data mining efforts to feed into new product development process.
  • Analyzed market and readership data to determine existing product positioning and potential new product development.
  • Analyzed/recommended plant expansion strategies and new manufacturing processes to drive new product development initiatives.
  • Led analysis/implementation of new product development, including go/no-go decisions on new business opportunities.
  • Championed marketing management, new product development and strategic development of the DampRid acquisition.
  • Handled new product development: specifications, manufacturing processes and quality control.
  • Supervised new product development/research, direct mail/creative testing, and list segmentation.
  • Introduced new product development and launch process incorporating trade and consumer research.
  • Led product development team in implementation of new product development process.
  • Conceptualized and implemented new product development plans for websites and merchandising.
  • Delivered strategic planning, new product development and integrated marketing campaigns.
  • Coordinated new product development procedures through internal parties and external vendors.

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6. Special Events

high Demand
Here's how Special Events is used in Marketing Director jobs:
  • Scheduled high-profile public appearances and coordinated logistics and planning for special events to promote team and increase public enthusiasm and engagement.
  • Performed all public relations functions for special events including writing and distributing press releases and representing museum in all televised events.
  • Conceptualized, developed and implemented special events to garner publicity and generate revenue both for Grand Boulevard and individual tenants.
  • Developed and implemented special events and presentations targeted at community education * Maintained database of community resources through Microsoft Office.
  • Provided support for special events and volunteer program through development of collateral materials, media promotion and committee involvement.
  • Organized publicity efforts for special events including tennis tournaments and fund-raisers such as Another Extraordinary Evening with Sophia Loren.
  • Researched for all Meeting Planners, Wedding/Special Events Professional Business information to use for marketing promotional purposes.
  • Produced unique special events, including international professional fishing tournaments, charity golf and motorcycle events.
  • Planned and executed special events that assisted in establishing community recognition and increased rapid sales volume.
  • Coordinated and managed special events and community outreach programs to understand and engage local communities.
  • Coordinated and executed community relations programs, special events and other promotions/functions for the properties.
  • Created cooperative marketing program utilizing, advertising, publicity and special events with partner organizations.
  • Created and produced innovative special events and promotions including Valley Forward award-winning Environmental Expo.
  • Developed international and domestic customers through meetings, special events, and telemarketing.
  • Organized and oversaw all special events, including educational seminars and annual meetings.
  • Organized and promoted special events, which included managing vendor and sponsorship relationships.
  • Developed and coordinated all special events for the athletic department and university sponsors.
  • Designed, administered and evaluated special events, educational seminars and marketing tactics.
  • Develop, organize, and oversee company special events and community-based activities.
  • Coordinated all facets and launched special events with meticulous and precise execution.

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7. Business Development

high Demand
Here's how Business Development is used in Marketing Director jobs:
  • Managed The AAT Project's Global Sponsored Challenge and University Challenge through public-private partnership development as well as enterprise business development.
  • Created lead-to-cash business development process and instituted a first-of-its-kind global marketing database for the company containing over 45,000 contacts / leads.
  • Maintained full responsibility for creating and managing all aspects of re-branding company which achieved enhanced market positioning and new business development.
  • Led business development effort in conjunction with leading industry supplier to conceive new system to meet fabrication requirements of revolutionary process.
  • Provided information management consulting firm with clear focus, marketing and business development strategy, and long-term quality initiative programs.
  • Increased client activation by 18% through business development and a managed integrated direct marketing program directed towards sector-specific clients.
  • Interacted extensively with brokers to manage clientele and business development including prospecting and generating leads through leads groups and networking.
  • Assist with and support firm s involvement in various networks including coordinating business development and marketing activities via these relationships.
  • Increased market penetration and identified products for new business development by compiling and analyzing competitive market research and industry trends.
  • Establish growth and business development strategies along with creating metrics - Promote Northern Hospital image through internal and external communication
  • Collaborated with VP of business development to assess new product acquisition opportunities in cardiovascular space to complement existing product.
  • Fostered new strategic national co-branding and co-marketing opportunities while also serving as a member of the Business Development team.
  • Performed three intensive years of experience overseeing business development and operations for a local real-estate and automotive conglomerate.
  • Created and implement strategic marketing plans in conjunction with department chairs to achieve marketing and business development objectives.
  • Bolster new business development through strategic alliances, identify prospects, and aggressively attract entrepreneurs and conversion prospects.
  • Planned, budgeted, and implemented strategic marketing, business development, communication, and public relations initiatives.
  • Assisted in the procurement of several new customers and accounts for clients through collaborative communications and business development.
  • Developed and implemented market positioning, brand messaging, website design, business development and vertical marketing strategies.
  • Supported business development by profiling potential partners, presenting marketing overviews, assessing capabilities and reviewing offers.
  • Started and organized the marketing and business development program for a five-year old, forty-person architectural firm.

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8. Customer Service

high Demand
Here's how Customer Service is used in Marketing Director jobs:
  • Supervised three-person customer service/fulfillment department.
  • Dedicated to exceptional customer service; Able to cultivate positive rapport and nurture relationships by offering service beyond expectation.
  • Managed a team of customer service representatives who cared for all product questions and customer service responsibilities.
  • Demonstrate the highest quality of professional customer service and sales techniques by constructively handling all customer complaints.
  • Created ordering and billing methods and procedures improving customer satisfaction and increasing customer service representatives' sales.
  • Developed marketing plans for each internal business group to increase revenue and promote exceptional customer service.
  • Maintained yearly facility customer service surveys and drafted letters to develop facility portfolio of satisfied customers.
  • Market company products/services to corporate accounts and cultivate new and existing business through quality customer service.
  • Provided courteous and excellent professional customer service that fostered strong relationships/partnerships within the senior care industry.
  • Develop the company-wide customer service program and curriculum; conduct customer service presentations and training sessions.
  • Designed and implemented customer service training seminar for all casino departments developing guidelines for player contact.
  • Developed, hired and managed customer service and technical support departments with approximately 40 representatives.
  • Established and maintained internal and external customer service/relations activities for current Atrium residents and prospects.
  • Recruited/interviewed/hired, trained and developed employees; stressed improved customer service and follow through.
  • Designed and applied new technologies within customer service, technical service and warranty administration.
  • Supervised training of technical representatives on precise installation skills and customer service techniques.
  • Focused on customer service through visits and educational meetings with hospital discharge planners.
  • Improved the customer experience by resolving internal operations with new customer service training.
  • Trained staff on customer service and on identifying new business development opportunities.
  • Realigned customer service support activities, and instituted new ISO-approved operating procedures.

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9. Facebook

high Demand
Here's how Facebook is used in Marketing Director jobs:
  • Helped clients improve brand awareness through effective Google and Facebook advertising, intuitive website development and social media management.
  • Facilitated an official company page on Facebook to encourage interaction with customers.
  • Generated additional social media presence through Facebook and Twitter.
  • Initiated use of social media forums including Facebook and Twitter
  • Planned, managed and executed the social media strategy on Facebook, Twitter, LinkedIn, and various social media networks.
  • Implemented the seminar Facebook For Seniors in which the baby-boomer generation learned new technology to keep in touch with their children/grandchildren.
  • Implemented SMM strategies that increased reach by 70% across all current social platforms (Facebook, Twitter, Blog).
  • Created and maintained all aspects of the companies social media, Facebook, LinkedIn, Twitter, and the company blog.
  • Doubled the number of Facebook followers, and created a social media presence across the board where there was not one.
  • Produced daily Facebook and Twitter posts and Montana Woman quarterly article regarding the store, products and what was offered.
  • Developed and executed social media strategies, incorporating LinkedIn, Facebook, Google+, blogs, and market-focused LinkedIn groups.
  • Maintained a Facebook group that has over 700 members and came up with explicit content to update the page weekly.
  • Communicated club affairs, news, and events on social media platforms, including Facebook, Twitter, and Website.
  • Generated 20.6K entries with conversion rate of +52%; increased Facebook followers by 14K+ and Twitter followers by 4.5K.
  • Increased Facebook page's social followers by 40% in three months through new promotions and location-based marketing tracking tools.
  • Controlled social media sites, Facebook and Twitter, and helped the lounge gain a larger population and become more profitable
  • Spearheaded the social media strategy by creating a brand presence across platforms including Facebook, Twitter, YouTube and LinkedIn.
  • Launched brand's global social media presence in 2009, including 40% monthly Facebook fan growth from 2009-2010.
  • Managed all outlets of professional social media for the brokerage (Facebook, Twitter, LinkedIn, etc.)
  • Manage Facebook and Twitter pages including tweeting, updating Facebook page with new pictures of products and seasonal menus.

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10. Market Research

high Demand
Here's how Market Research is used in Marketing Director jobs:
  • Identified opportunities for new product by interpreting market research; presenting management with information regarding emerging market conditions and action plans.
  • Managed key proposals, including strategy development, market research, creative asset production, cross- functional team organization and pitch participation
  • Led team of market research professionals to identify unmet market needs and create actionable insights; including unique broad-based Consumer Segmentation effort
  • Developed pricing strategies, ensured balance between firm objectives and customer satisfaction; initiated market research studies and analyzed findings.
  • Performed market research and community needs and made realistic projections based on economy and successfully built advertising that increased sales.
  • Conducted advanced statistical analysis and developed recommendations based on findings from market research projects conducted for Fortune 50 companies.
  • Analyze retail POS and market research data to provide category management recommendations to increase retail traffic and consumer loyalty.
  • Identified and integrated new advertising agencies, market research companies and public relations firms to strategically position branded products.
  • Championed market research effort to redefine brand positioning in an effort to elevate effectiveness of overall acquisition creative strategy.
  • Directed market research needed for simultaneous marketing plans/programs tailored to each asset designed to penetrate and cultivate emerging markets.
  • Researched, compiled and delivered to the CEO daily progress and market research/competitive analyses to meet changing market/competitive conditions.
  • Developed global marketing strategy focused on surgical specialty areas by leveraging market research to build comprehensive market model.
  • Directed development and execution of an international corporate sponsorship and advertising program, marketing plans and market research.
  • Managed quantitative and qualitative Market Research to ensure current services were optimized and new service areas were identified.
  • Developed and conducted consumer and dealer market research to support new POP merchandising initiatives for marketing programs.
  • Define product requirements based on market research analysis in collaboration with user interface design and engineering staff.
  • Directed market research and analysis of national client portfolio to identify new business referral and partnership opportunities.
  • Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives.
  • Conducted market research by performing surveys to gain additional demographic information and project outcomes across audiences.
  • Supervised and evaluated market research and adjusts marketing strategy to meet changing market and competitive conditions.

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11. Press Releases

high Demand
Here's how Press Releases is used in Marketing Director jobs:
  • Manage university news bureau services including media relations, writing, editing, and final approval/distribution of all institutional press releases.
  • Garner broader community recognition of the Ballet by drafting and distributing captivating marketing material, press releases and media publications.
  • Developed marketing and sales collateral, advertising materials, technical documents, press releases and multimedia presentations.
  • Developed all PR support materials including press releases, awards nominations, company backgrounders and customer testimonials.
  • Increased and managed corporate and product brand throughout restaurant and hospitality industry with press releases and speaking engagements
  • Carry out public relations activities including press releases, product demonstrations and community outreach events.
  • Develop marketing communications for targeted audiences, including press releases and email campaigns.
  • Leveraged social media campaigns, created press releases and oversaw marketing communication activities.
  • Prepared and distributed corporate communications; press releases, internal announcements and newsletters.
  • Facilitated all press releases for organization and informed media of upcoming events.
  • Created effective magazine advertisements and press releases for print publications and online.
  • Managed all public relations functions including press releases and radio/television copy.
  • Developed annual marketing plan including media purchasing and press releases.
  • Created and distributed/posted press releases and quarterly client newsletter.
  • Directed all corporate communications/events and wrote all press releases.
  • Pitched press releases and editorials and increased show visibility.
  • Developed and cultivated strong media relations by writing press releases, editorial content, case studies and articles for industry publications.
  • Worked independently and in collaboration with others in creating website content, press releases, marketing materials, and event communications.
  • Write, distribute and pitch press releases, pitch letters and feature stories, make appearances, and communicate to media.
  • Established productive rapport with Communications and Public Affairs; promoted the brand through social media, blogs, and press releases.

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12. Promotional Materials

high Demand
Here's how Promotional Materials is used in Marketing Director jobs:
  • Develop promotional materials including marketing collateral and electronic communications.
  • Analyzed and identified nuggets of information from large quantities of data, to develop applications-based product marketing and promotional materials.
  • Design, implement and facilitate annual marketing plan for CEC while developing promotional materials including marketing collateral and print copies.
  • Developed targeted promotional materials to increase customer satisfaction and improve the awareness of the activities and events at the community.
  • Contributed to successful meeting and special event planning with promotional materials, association-based continuing education and membership acquisition/ retention.
  • Increased productivity within department through coaching employees, streamlining roll-out of promotional materials, and implementing strategic ad placement.
  • Launched targeted marketing plans and promotional materials, which delivered measurable return on investment and sustainable revenue generation.
  • Interfaced with sub-contracted professionals and in-house staff members to facilitate delivery of time sensitive marketing and promotional materials.
  • Design all corporate materials including highly persuasive sales packages, advertising, marketing presentations and promotional materials.
  • Provided creative input for design and copy and oversaw production of promotional materials resulting in annual savings.
  • Developed and implemented marketing and business plans, managed budgets, designed press releases and promotional materials.
  • Designed marketing and promotional materials and established successful networks with publishing editors who provided several promotional opportunities.
  • Executed performance contracts and serviced venues and promoters with promotional materials and support to market shows effectively.
  • Negotiated advertising rate packages, prepared newsletters and promotional materials, organized school's 15th Anniversary Gala event
  • Developed, produced and distributed publications and other promotional materials for department marketing and public relations purposes.
  • Created all marketing, advertising and promotional materials for distribution using a variety of software applications.
  • Ensured adherence to American Medical Association ethical advertising guidelines for all promotional materials and advertising placements.
  • Photographed before and after pictures of services provided for use in advertising and creating promotional materials
  • Planned and directed company events from idea to inception including design/creation of all promotional materials.
  • Represented corporations through various means, including civic leader tours and distribution of promotional materials.

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13. Trade Shows

high Demand
Here's how Trade Shows is used in Marketing Director jobs:
  • Directed all public relations initiatives including new property launches, editorial calendars, event/trade shows and interviews.
  • Increased program visibility in targeted markets with customer-events, trade shows and direct/database marketing.
  • Attend and exhibit in numerous trade shows and meetings and traveled domestically and internationally.
  • Promoted the company's design capabilities at international Gaming, Restaurant /Hospitality Trade shows.
  • Developed targeted materials for exhibits, trade shows and conventions that increased market awareness.
  • Identified and coordinated logistics for trade shows and ensured materials were delivered.
  • Coordinated large events, trade shows and participated in industry association activities.
  • Managed corporate participation in all trade shows internationally.
  • Coordinated participation in national and regional trade shows.
  • Managed trade shows and media/analyst relations.
  • Participated in trade shows such as the Cleveland Architecture Trade Show that increased the amount of new proposals by 10%.
  • Set direction and execute consistent pr/marketing initiatives for all brand touch points - trade shows, web, press and advertising.
  • Analyzed and tracked all marketing programs which included electronic and print media, trade shows, direct mail, and telemarketing.
  • Mass marketed through media and Trade shows to attract the wholesalers, merchants and traders for the wholesale of such products.
  • Managed agency partner and internal creative resources on new communications: sales collateral, trade shows, website and external advertising.
  • Research & develop marketing approach for clients and trade shows, and select the best trade shows for target clients.
  • Coordinated and participated in promotional activities and trade shows to market products and services and network with customers and prospects.
  • Set proper, but aggressive, objectives, strategies and evaluation for trade shows, ensuring 100% success rate.
  • Enhanced and expanded the reputation and awareness of SmartDisk by utilizing effective public relations, trade shows and identity programs.
  • Plan and execute email campaigns, advertising, trade shows and public relations to drive new business and product awareness.

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14. Web Content

high Demand
Here's how Web Content is used in Marketing Director jobs:
  • Created and distributed co-branded print and electronic marketing materials, web content, promotional email communications and contractual literature.
  • Maintained web content by updating existing and posting new information using Web Edition content management system.
  • Emphasized brand continuity across various media such as cutting-edge graphics, informational literature and web content.
  • Created/maintained web content and marketing materials for successful film festival.
  • Manage industry analyst/public relations, strategy and collateral/web content.
  • Implemented web content management system for rapid maintainability.
  • Developed web content and print marketing collateral.
  • Implemented web content management system.
  • Utilized keyword inclusion tactics for SEO (Search Engine Optimization) when drafting web content to promote higher search engine rankings.
  • Led the development of marketing materials, web content, presentations, communications, and campaigns for the Employee Benefits Division.
  • Published web content, magazine advertisements, updated company web listings with current events and represented the company at trade shows.
  • Assisted in the creation, production and updating of marketing collateral, presentations, brochures, web content and sales tools.
  • Create sales collateral and web content to enable shorter sales cycles and simplify product messaging to the energy procurement market.
  • Researched and wrote content and produced assets including blogs, PR, sell sheets, case studies and web content.
  • Achieved 50% improvement in SEO by deploying HubSpot s keyword tool for all web content, including blog posts.
  • Develop ways to significantly improve web content, create on-page and off-page optimization, website design and technical adaptation.
  • Updated and administered web content, including statistics, company listings, product descriptions, forms, and announcements.
  • Contributed and monitored all communication such as the newsletter, press releases, web content, social media messages.
  • Implemented and carried out all marketing related materials (web content, marketing collateral, etc.).
  • Oversee all web marketing projects - email, web content, e-marketing, special campaigns and industry events.

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15. Twitter

average Demand
Here's how Twitter is used in Marketing Director jobs:
  • Developed and implemented social media marketing strategy including Facebook, LinkedIn and Twitter presence along with an active company blog.
  • Developed, collaborated and ensured implementation and return of all social marketing campaigns and messaging via Facebook and Twitter.
  • Developed Facebook and Twitter accounts; designed marketing brochures; managed online and email communications.
  • Created social networking platform including introduction of corporate Facebook, Twitter and LinkedIn accounts.
  • Developed integrated multiple social media campaigns, including the first Intercontinental Twitter Party.
  • Developed an initial social media presence and strategy including Facebook and Twitter.
  • Generated significantly more likes and followers by linking Facebook and Twitter.
  • Developed social media program utilizing Facebook, Twitter and blogging.
  • Manage company s social media presence, including Facebook, Twitter and Linked-in, and oversee development of website redesign process.
  • Increased Fall application numbers by 30% - Doubled Facebook likes and increased Twitter followers by 33% in 6 months.
  • Used timely and cutting edge Social Media Marketing avenues, including Twitter & Facebook, to sell tickets to comedy shows.
  • Doubled the number of Facebook fans and Twitter followers by revamping the PR and social media strategies and cultivating content providers.
  • Created and maintained all social media sites including Facebook, Twitter, and LinkedIn creating company awareness in building potential clientele.
  • Used Facebook, Twitter and other online social media platforms to encourage interaction with residents, families and surrounding community.
  • Implemented and maintain agency's Facebook page, Twitter account, Google+, LinkedIn, and monthly Constant Contact e-mails.
  • Developed online image with social media (Facebook, LinkedIn, Twitter, & Google Plus) & business listings.
  • Researched, published and managed content to communicate a broad range of information via company website, Facebook and Twitter.
  • Initiated the use of Twitter Promote Tweets and Promoted Accounts that led to an 83% increase in followers.
  • Distributed press release through various marketing channels including press release sites, Twitter, targeted Facebook and LinkedIn groups.
  • Managed social media, such as Facebook and Twitter, to create buzz and disseminate information regarding career opportunities.

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16. ROI

average Demand
Here's how ROI is used in Marketing Director jobs:
  • Develop targeted customer segmentation and implement integrated offline customer contact strategies, maximizing ROI and brand file growth.
  • Developed accurate economic forecasts to assess potential ROI for investing in digital voice recording systems for clients.
  • Developed and implemented lead management tracking process providing ability to calculate ROI of events and training expenditures.
  • Improved Executive decision making capabilities through standardized reporting methodology relating to Marketing activities and ROI.
  • Maximized marketing ROI by developing effective strategies to acquire high life-time value customers.
  • Reconcile event attendee and budget logs providing pertinent information for event ROI analysis.
  • Supported departmental objectives by preparing marketing and ROI reports for senior managers.
  • Developed metrics methodology to shift resources toward merchandising programs with demonstrated ROI.
  • Managed order fulfillment system for Detroit Diesel promotional materials.
  • Implemented effective marketing strategies resulting in maximum ROI.
  • Maximized marketing ROI while minimizing marketing spend.
  • Developed key program ROI lifetime value algorithms for use in cross-selling new acquisition and retention programs to 25,000 subscription name database.
  • Developed an ROI based evaluation of marketing programs and their effectiveness (currently $73 to every marketing dollar spent).
  • Hunted for best cost apparel screen printers, embroidery companies, and other apparel non-screen print decorators and contracted their services.
  • Developed and managed marketing budget that not only accurately accounted for spending, but also return on investment (ROI).
  • Reduced trade show costs by 50% through analysis of previous year's expenditures and eliminating items with low ROI.
  • Measured ROI of all external marketing programs including experiential, IRC, coupons, digital, social, and print.
  • Prepared regular sales forecasts and focused on contingency efforts yielding the highest ROI to offset shortfalls and achieve revenue targets.
  • Identified and implemented company cost-saving programs by analyzing ROI for programs and products, resulting in $900,000 in savings.
  • Established key metrics to evaluate ROI of all chamber offerings to produce a new marketing plan focused on growth opportunities.

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17. Internet

average Demand
Here's how Internet is used in Marketing Director jobs:
  • Set up Internet-based and direct/channel marketing networks, analyzed business models and concepts to determine market viability of new products.
  • Coordinated marketing and media campaigns that involved internet-based initiatives, community newspapers, television, radio, magazines and cable.
  • Spotlighted and clarified company mission and capabilities by leading redesign and implementation of company's intranet and internet portals.
  • Created integrated marketing campaigns for key customers using packaging, internet, media and in-store promotional activity.
  • Utilize internet-based order management software, to assign all appraisal report orders to qualified appraisers.
  • Evaluated and managed corporate internet partnerships, negotiated contractual terms, and co-marketing programs.
  • Developed marketing and advertising programs and material, including direct mail and internet.
  • Monitored and analyzed ROI success of Internet based advertising and marketing initiatives.
  • Designed and implemented Internet Marketing and Awareness Programs including Secured Internet Commerce.
  • Developed go-to-market and outbound marketing strategies for event and Internet services.
  • Formulated and executed internet technology-based communication strategies to enhance market awareness.
  • Developed/executed campaign plans of new internet product launches among 140 communities.
  • Monitor direct and internet marketing efforts and alter them appropriately.
  • Established/managed Marketing Department for Internet, Telecommunications & Telephone companies.
  • Revamped and revitalized existing price/packaging for video/internet/voice products and services.
  • Core team member for defining and implementing internet/e-commerce strategy.
  • Managed development teams involved in high-end Internet development.
  • Managed internet, e-commerce and digital marketing.
  • Produced Internet privacy policy for MatchLogic marketing.
  • Initiated Hospital s internet marketing program.

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18. Market Share

average Demand
Here's how Market Share is used in Marketing Director jobs:
  • Maximize profitability and market share by creating powerful promotions, advertising campaigns, pricing/budget strategies, and event sponsorship packages.
  • Increased profitability, market share and customer share by planning, developing and executing marketing campaigns/programs that support strategic objectives.
  • Developed and implemented strategies to penetrate new markets, increase market share, improve profitability and ensure customer satisfaction.
  • Developed and implemented results oriented product marketing programs with proven revenue increases and category market share growth.
  • Developed and executed a go-to-market strategy to increase market penetration, market share and profitability.
  • Develop comprehensive marketing strategy for increasing market share in an ever increasing competitive environment.
  • Increased market share by developing marketing programs for all categories and directing promotional support.
  • Leveraged relationships with media representatives to effectively increase market share through different media outlets.
  • Developed and commercialized value added marketing programs that doubled market share and profitability.
  • Introduced aggressive marketing initiatives emphasizing on personal service and increased local market share.
  • Researched competitor market shares to identify and target regional product positioning opportunities.
  • Initiated niche Cardiac Rehabilitation and Pulmonary Program to increase our market share.
  • Analyzed the beverage alcohol industry and recommended strategies for improving market share.
  • Work with pharmaceutical representatives to leverage market share with Indiana physicians.
  • Reduced market share erosion utilizing segmentation strategy and targeted promotions.
  • Managed marketing campaign strategy with specific focus on strengthening company brand awareness, increasing market share, and delivering sales growth.
  • Directed marketing efforts to strengthened customer relationship, increased customer profitability, and supported sales target of 33% market share.
  • Developed pricing and packages with Director of Marketing to attract repeat business, source new business, and increase market share.
  • Achieved 33% market share with a brand index of 110% and exceeding annual operating plans for three consecutive years.
  • Established and managed newly formed umbrella marketing function for Stark County's dominate media source that owned 54% market share.

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19. CRM

average Demand
Here's how CRM is used in Marketing Director jobs:
  • Improved processes and offerings such as creating a CRM database and integrating economical, environmentally friendly materials into product mix.
  • Facilitated solutions integration of Octane CRM applications with Epiphany business intelligence solutions, advising executives and market/financial analysts.
  • Managed external advertising agency and related projects including CRM, photography/editing, radio and outdoor signage production.
  • Expanded CRM database and customer relationship program to ensure top of mind awareness to maintain relationship longevity.
  • Establish annual plans for monthly promotional initiatives leveraging diversified channels, including CRM and in-store events.
  • Introduced digital marketing strategy and drove the adoption of marketing automation and CRM integration.
  • Utilized internal CRM and other sales tools to developed segmented messaging/offers and needs-based analysis.
  • Managed integration of Customer Relationship Management (CRM) system into loan origination process.
  • Advanced understanding and integration of a Cloud Based CRM and Marketing Automation Technology.
  • Designed an integrated a CRM strategy that improved retention and increased client life-time-value.
  • Remodeled CRM tools and processes improving efficiency and effectiveness of customer interactions.
  • Selected and implemented CRM application to establish customer account and marketing database.
  • Marketed CRM Software providing proper communication of features and ongoing quality assurance.
  • Transitioned and integrated BayStone CRM applications into Remedy suite of products.
  • Developed CRM database system specifically for continuing education recruitment marketing and admissions
  • Designed effective marketing strategies utilizing CRM system increase product sales.
  • Developed marketing materials, managed website and referral/CRM tool.
  • Develop and manage CRM communication implementation and strategies.
  • Implemented customized CRM to manage complete sales/marketing performance.
  • Implemented CRM system to improve customer relationship management.

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20. Community Outreach

average Demand
Here's how Community Outreach is used in Marketing Director jobs:
  • Fostered physician relationships, organized and executed community outreach programs, organized screening awareness programs (mammography, etc).
  • Included was community outreach, digital marketing, referral management, interviewing prospective residents, qualifying residents for financial resources.
  • Designed and implemented a full featured marketing plan, established community outreach program, developed print advertising and press releases.
  • Managed all promotions and events, streamlined communications and graphics, orchestrated project plans and managed community outreach programs.
  • Developed and implemented creative and strategic marketing and community outreach initiatives to strengthen brand, visibility and increase revenue.
  • Planned and developed community outreach and marketing strategies, as well as account management of corporate fee-for-service accounts.
  • Developed, administered and coordinated the activity department's programs, community outreach programs and life enrichment programs.
  • Supervised 2 other marketing associates, community outreach, Medicare and insurance approval, evaluate for appropriate admissions.
  • Developed Partners against Prostate Cancer community outreach program to aid large urology group practices in increasing patient volume.
  • Created community outreach information and distributed marketing packets to help build partnerships and to increase client/referral list.
  • Facilitated introductions and created new partnerships; generated over 150 partnerships and community outreach contacts per year.
  • Provide ongoing marketing support and community outreach, designed to generate referrals and new resident applications.
  • Represented the facility in community outreach functions as well as developing and cultivating referral sources.
  • Designed community outreach programs for Infinity and worked with area business for cross promotional programs.
  • Developed community outreach media to present environmental and cultural impact on committed land use.
  • Supervised development/implementation of all marketing, advertising and community outreach strategies for multifamily portfolio.
  • Developed and lead community outreach efforts to build brand awareness and customer relations.
  • Administered and managed planning, marketing, communications, and community outreach/travel training.
  • Organized and represented the community at both external and internal community outreach events.
  • Coordinated hotel promotional efforts, community outreach, package development and partnerships.

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21. New Clients

average Demand
Here's how New Clients is used in Marketing Director jobs:
  • Travel to new clients and various company physical operation sites Monitor performance of existing operations with the assistance of company executives.
  • Led business development presentations to acquire projects from new clients Developed financing relationships with commercial lending institutions.
  • Generated appropriate marketing materials and aligned seminars with potential clients ultimately resulting in new clients.
  • Identified and implemented various market penetration strategies to effectively obtain new clients.
  • Acquired new clients and expanded service offerings in geographically isolated area.
  • Initiated higher level of community involvement to generate new clients.
  • Generated new clients through business-to-business marketing.
  • Increased revenue by consulting with families, signing on new clients, routine quality control checks and after hours on-call responsibilities.
  • Pursued new clients by; cold calling, relationship building, presentations, website maintenance, logo and flier design.
  • Produced and managed a steady stream of new clients using outbound calling strategies and created a custom proprietary prospecting database.
  • Procured an unprecedented number of new clients, completing a record-breaking 67 closings in the first 2 months of employment.
  • Introduced new clients to the agency, sent information packages to prospective clients, coordinated with talent and handled placements/bookings.
  • Established relationships with regional advertisers, developing new clients as well as maintaining advertising cash flow from existing clients.
  • Oversee all new trainees, product scheduling, product demonstration, finding new clients via phone and house visit.
  • Developed strategy for retention of 10 major clients and the addition of 18 new clients in first year of business
  • Established territories, prospected new clients, managed existing accounts, and spearheaded marketing campaigns, events and presentations.
  • Developed ideas and solutions as to how to sell the business and how to bring new clients in.
  • Developed marketing strategies targeting new clients via internet, social media and print ads to increase sales.
  • Assist the Chiropractor with performing full spinal screenings to new clients at the office and conduct evaluations.
  • Develop materials / presentations for use by the field in managing existing clients and developing new clients.

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22. Google Analytics

average Demand
Here's how Google Analytics is used in Marketing Director jobs:
  • Demonstrated the effectiveness of an integrated advertising campaign to existing and potential customers/partners by using Google Analytics data.
  • Implemented Google analytics campaign management in order to track effectiveness of all marketing efforts.
  • Utilized Google Analytics to compile and document website performance and marketing strategy effectiveness.
  • Studied Google Analytics data in-order to develop electronic marketing strategy incorporating Constant Contact.
  • Developed and implemented on-line marketing increasing SEO through Google Analytics.
  • Evaluate website effectiveness via Google Analytics.
  • Evaluated web activity using Google Analytics.
  • Tracked and monitored business metrics and Google Analytics to look for opportunities and make changes to ensure quarterly achievement of targets.
  • Used Google Analytics to plan organic SEO program to increase internet visibility, obtain higher search results and create sales leads.
  • Analyzed email metrics and partnered with digital marketing team to improve SEO and utilized Facebook Insights, Google Analytics and WebTrends.
  • Measure and analyze sales, marketing effectiveness and Google analytics to formulate SFCCS's marketing strategy to reach future customers.
  • Develop and report Google analytics and key performance indicators, and find insights and trends to improve overall marketing campaigns.
  • Created a Blog Team of Experts and edited and managed blog posts and review Google analytics on all blog activity.
  • Identified target market using Google analytics to measure new vs returning visitors, average page views and top products visited.
  • Defined and tracked success metrics using Google Analytics, Microsoft CRM and other tracking resources to demonstrate marketing spend efficacy.
  • Experience with Google Analytics, SPSS, and WIX website contents to manage, analyze, and report website data.
  • Utilized Google Analytics to track the overall e-commerce experience while identifying successes as well as strengthening any notable weaknesses.
  • Develop and oversee marketing budget and use Google Analytics to monitor ROI in relation to company's profit line.
  • Developed online marketing / merchandising strategy based on deep analysis of sales and web traffic trends via Google Analytics.
  • Led monthly strategic sessions to plan and activate digital promotions, analyze Google Analytics and monetize key opportunities.

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23. Graphic Design

average Demand
Here's how Graphic Design is used in Marketing Director jobs:
  • Worked closely with admissions director/events coordinator, administrative assistant, graphic designer, and volunteers to organize and execute projects.
  • Conceptualized and wrote copy for supporting print collateral materials and advertisements, working closely on creative elements with graphic designer.
  • Managed outside agency and collaborated with in-house user interface designers on marketing collateral, graphic design and web design.
  • Executed a complete collateral redesign, including new cohesive identity and messaging involving both writing and graphic design.
  • Manage media support requests, graphic design/marketing distribution/media production projects; prioritize work load and staffing assignments.
  • Coordinated with in-house graphic designers and copywriters to develop and deliver creative executions for major projects.
  • Supervised the activities of national advertising agency, direct marketing agency and graphic design firm.
  • Worked with graphic designers, advertisers, production managers to negotiate/market/enhance products & services.
  • Created community involvement/interest through graphic design contest to local high schools and art institutes.
  • Lead and facilitated departmental outsourcing for digital advertising, graphic design and other services.
  • Managed marketing administrator as well as outside creative and graphic design service providers.
  • Managed two graphic designers, two marketing coordinators and one public relations coordinator.
  • Collaborated with out-sourced advertising agency for graphic design work and television production.
  • Managed an international staff, including marketing managers and graphic designers.
  • Developed ad campaigns and supervised execution with a contract graphic designer.
  • Managed outside photographers, graphic designers and consultants for marketing projects.
  • Supervised production staff that included photographers, copywriters, graphic designers.
  • Directed graphic design initiatives to ensure cost-effective approach and dynamic messaging.
  • Negotiated contract graphic design services and sourced materials for product applications.
  • Supervised marketing department staff including graphic designers and clerical support personnel.

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24. Real Estate

average Demand
Here's how Real Estate is used in Marketing Director jobs:
  • Directed a staff of facility management professionals responsible for management of all real estate requirements for the domestic marketing group.
  • Managed overall marketing operations and administration for commercial real estate company that concentrates in tenant and buyer representation.
  • Directed corporate marketing department and in-house agency for America's largest privately owned Real Estate Company.
  • Project management and coordination of retail real estate development and corporate marketing projects.
  • Developed and implemented marketing and advertising plan for diversified real estate portfolio.
  • Handled all marketing focusing on hotel management and commercial real estate investments.
  • Directed marketing operations to drive commercial and real estate sales organization.
  • Established a broker-dealer for capital funding of commercial real estate acquisitions.
  • Delivered marketing campaign for a real estate investing education company.
  • Negotiated real estate documents and consultant contracts.
  • Performed Real Estate settlements-purchase/sale and refinances.
  • Managed real estate marketing and advertising.
  • Developed Real Estate agent appreciation program.
  • Implement sales and leasing campaigns with budgets in excess of $2.5MM for a luxury real estate portfolio of 1,715 units.
  • Provided marketing direction in various industries including oil and gas, environmental, manufacturing, construction, medical and real estate.
  • Conducted commercial real estate market research that captured data to write articles of industry/market trends to be published in quarterly publications.
  • Maintained accounts with licensed representatives and clients throughout the United States in selling our real estate limited partnerships to their clients.
  • Developed and procured retail store locations and open new stores under tight budgets in an extremely competitive commercial real estate market.
  • Face to face marketing to Real estate and corporate relocation entities resulting in new business generation and profitable sales of services.
  • Handled Real Estate closing process, preparation of documents along with communication with Banking and Lending institutions and Real Estate offices.

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25. Search Engine Optimization

average Demand
Here's how Search Engine Optimization is used in Marketing Director jobs:
  • Designed and produced marketing collateral materials in support of targeted sales campaigns Developed website content and implemented Search Engine Optimization.
  • Maintained social media accounts and promoted local events by creating graphics for promotional materials and websites with search engine optimization.
  • Created integrated marketing program that utilized search engine optimization, pay per click advertising, and multimedia campaigns.
  • Ensured the execution of effective digital marketing strategies, including search engine optimization, pay-per-click and email marketing.
  • Direct interactive marketing programs including search engine optimization, paid search, marketing automation and lead nurturing.
  • Manage continual improvements to user interface design, navigation, search engine optimization, and content management.
  • Manage digital strategy including website/CMS as well as search engine optimization for organic and paid initiatives.
  • Developed digital content to generate traffic and increase search engine optimization of company website.
  • Manage ongoing website enhancements via search engine optimization, lead generation and content management.
  • Focused company efforts on search engine optimization, e-mail marketing and affiliate marketing.
  • Engaged in oversight and implementation of search engine optimization and email campaign services.
  • Evaluated and completely revamped website from design to functionality to search engine optimization.
  • Managed division operating budgets and online/offline program developments including search engine optimization.
  • Performed Search Engine Optimization that regularly delivers results and social media strategy.
  • Managed online marketing programs, include search engine optimization and organic optimization.
  • Developed/executed first, formal search engine optimization/marketing (SEO/SEM) program.
  • Re-launched corporate website incorporating search engine optimization to maximize lead generation.
  • Managed internet marketing and performed search engine optimization and keyword research.
  • Developed and implemented organic search engine optimization strategies for company.
  • Increased website traffic through search engine optimization and online advertising.

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26. Promotional Events

average Demand
Here's how Promotional Events is used in Marketing Director jobs:
  • Developed and placed advertisements in domestic and international publications, organizing seminars and other promotional events to promote digital video equipment.
  • Coordinated promotional events and educational seminars that effectively aided in developing client retention, new clients, and referral sources.
  • Implemented marketing strategies, organized bulk mailings and coordinated promotional events to facilitate the growth of Real-estate Investment Company.
  • Exceed company business development quotas through promotional events and patient retention by educating audience on benefits of products.
  • Compiled and managed budget also displaying a supervisory role directing staff members associated with coordinating promotional events.
  • Direct public relations efforts including Olympian promotional appearances and live promotional events to raise brand awareness.
  • Help Manage overall non-profit organization, budget, volunteer coordinators, and promotional events for festival.
  • Collaborated with key stakeholders and NIKE partners for promotional events highlighting partnerships with sporting events worldwide.
  • Obtained publicity and produced publications, presentations and promotional events for a variety of clients.
  • Created, planned and executed weekly promotional events focused on special newspaper sections and demographics.
  • Developed effective sales collateral and presentation materials for promotional events, publications and contests.
  • Coordinated all advertising, promotional events and publicity, including a Living Social promotion.
  • Authorized requisitions for accounts payable related to advertising, promotional events and travel.
  • Developed, coordinated and executed on and off-site promotional events and marketing initiatives.
  • Developed marketing campaigns by participating in promotional events targeted to the Hispanic community.
  • Developed and supervised promotional events, quarterly newsletters, and national articles.
  • Created and oversaw street-side marketing team for community appearances and promotional events.
  • Led promotions and event marketing and organization for several non-profit promotional events.
  • Organized creative promotional events and developed advertising strategies to increase revenue.
  • Champion relationships with area non-profit organizations for sales/promotional events and partnerships.

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27. Strategic Plan

average Demand
Here's how Strategic Plan is used in Marketing Director jobs:
  • Established and implemented the long-term strategic plan for all marketing operations; developed and executed comprehensive annual marketing plans and programs.
  • Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
  • Implemented marketing evaluation methodologies to track consumer recognition as part of the marketing strategic plan as well as executed referral system.
  • Generated competitive research and conducted industry benchmarks for data driving decision-making and long term strategic planning resulting in first franchise opportunity.
  • Use sales forecasting/strategic planning to ensure the sale and profitability of various service lines analyzing business developments and monitoring market trends.
  • Execute strategic planning and tactical development to capitalize emotional benefits of products while developing of a segment-based approach to marketing.
  • Major contributor to two five-year strategic plans which leveraged core competencies necessary to double revenues within each five-year period.
  • Developed and managed strategic plans, revenue and inventory forecasts, creative positioning, promotional analysis and tactical implementation.
  • Coordinated development and implementation of comprehensive 5-year strategic plan, including publication of annual report to major donors.
  • Developed and executed first long-range strategic plan, which incorporated marketing initiatives supported by short-term tactical elements.
  • Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
  • Key responsibilities include market analysis, strategic planning, customer development and communications, and community outreach.
  • Improved productivity of Trade Marketing dollars through individual account analysis and development of unique strategic plans.
  • Identify business development opportunities, acquisitions, and participate in strategic planning to grow the business.
  • Created and implemented subsidiary strategic plan to reverse declining business unit sales and profit performance.
  • Managed marketing/sales budgets and created strategic plans to increase market penetration to increase overall sales.
  • Led strategic planning and implemented nationwide marketing strategy for enterprise software and payment processing service.
  • Performed market analysis and implemented strategic plan to cultivate strong relationships and professional business partnerships.
  • Developed strategic plans, collaborating with sales, executive management and product/IT teams on initiatives.
  • Directed nationwide launch, ensuring strategic plans and tactical execution were fully integrated across channels.

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28. Linkedin

average Demand
Here's how Linkedin is used in Marketing Director jobs:
  • Developed social ads, initiated LinkedIn procurement group.
  • Handled correspondence with advertisers and supervised social media outreach, including Facebook and LinkedIn, to engage current and potential clients.
  • Developed comprehensive social media strategy and grew Facebook, Twitter, and LinkedIn fan base thus positively impacting brand awareness.
  • Developed, launched and managed first private LinkedIn social media community among all 250 J&J operating companies.
  • Create and design online marketing such as newsletters through constant contact, Facebook, LinkedIn, and the website.
  • Created and managed Digital Marketing Campaigns: such as emails, marketing, LinkedIn page, website and blogs.
  • Initiated and oversee unit social media presence (Twitter, Facebook, LinkedIn) to build audience engagement.
  • Created and implemented an organic social strategy to drive website visits from Facebook, Twitter, and LinkedIn.
  • Created and implemented various social marketing strategies from Facebook, Twitter, LinkedIn, and blog articles.
  • Created social networking presence including company blog, Twitter feed, Facebook page, and LinkedIngroup.
  • Utilized Social Media, specifically LinkedIn, to reach out to prospective VIP members.
  • Launched social media efforts and grew LinkedIn followers by 183% within 1 year.
  • Generate sales leads using LinkedIn Ads, Google Ads, and MailChimp campaigns.
  • Posted and updated company information on social media sites: LinkedIn and Facebook.
  • Created and implemented all social media for Twitter, Facebook and LinkedIn.
  • Leveraged LinkedIn sponsored posts, InMail and direct marketing for demand generation.
  • Develop and maintain social network marketing campaigns on LinkedIn and Facebook.
  • Inaugurated social media strategy using Titter, LinkedIn and Google+.
  • Run a 2,000 member industry LinkedIn group.
  • Created social media program utilizing Facebook and LinkedIn to enhance media plan and optimize messaging opportunities for all Keswick services.

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29. Instagram

average Demand
Here's how Instagram is used in Marketing Director jobs:
  • Market research on our client base-Managed Instagram-Worked closely with photographers to get the best shots-Sent out promotional emails-Organized events
  • Created and maintained an Instagram account to encourage community participation and donations.
  • Managed Facebook, Twitter and Instagram accounts for a non-profit that conducts annual week-long craft beer festivals in Athens, Ohio.
  • Improved and maintained social media sites, including Facebook, Twitter and Instagram, by increasing engaged followers across all platforms.
  • Launched an official company page on Twitter and Instagram to facilitate interaction with customers, and updated the Facebook page.
  • Achieved a visible social media presence and developed concepts with viral potential across Facebook, Instagram, and Twitter platforms.
  • Assisted with the MEAC social media marketing efforts and sports program updates using Facebook, Instagram, and Twitter.
  • Executed all paid advertising campaigns, including Facebook, Instagram, radio, print, search, and display.
  • Managed social media image and content (Twitter, Facebook, LinkedIn, Instagram, Google+, etc.)
  • Tasked to market all Intramural Sports related activities through Social Media (Instagram and Twitter) and Table Marketing.
  • Led development of social media program, targeting brand's prime prospects through Twitter, Facebook and Instagram.
  • Handle all marketing advertisement on social media, utilizing sites such as Facebook, Instagram, and Twitter.
  • Operated all Social Media platforms including Facebook (25% increase in outreach), Instagram and Twitter.
  • Implement social media (Facebook, Instagram, Vine, Twitter) to broaden advertising to all audiences.
  • Created a social media strategy for Facebook, Twitter and Instagram based on the consumer research I performed.
  • Create and manage content for social media platforms including Facebook, Instagram, and restaurant local website.
  • Created content for and managed social media platforms for athletic department including Facebook, Instagram and Twitter.
  • Managed 8 company social media accounts including the platforms of Facebook, Twitter and Instagram.
  • Managed customer email databases and Social Media websites such as Facebook, Twitter and Instagram.
  • Managed social media; delivered increase of Instagram followers by thirty percent year over year.

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30. SEM

low Demand
Here's how SEM is used in Marketing Director jobs:
  • Focused on creative/content development, educational seminars, Web lead generation, and staff participation in speaking engagements and publications.
  • Planned and executed events by directing and coordinating with vendors on event planning initiatives for client-facing seminars and networking events.
  • Jump-started sales (course registration) by developing and disseminating targeted communication materials that resulted in capacity of stagnant enrollment.
  • Developed promotional and communication collateral such as trade journal articles, advertisements, product brochures, and customized handouts.
  • Led formation and activity of new Public Affairs committee to spearhead statewide lobbying effort against legislation penalizing not-for-profit reimbursement.
  • Handled all advertising vendor relationships, including negotiating CPM, advertisement placement, new advertiser prospecting and contracts.
  • Coordinated sales agent training seminars for all communities based on Master-planned Golf Communities and adjacent private airport.
  • Designed all print and digital marketing collateral, including semantic hand-coding of fully-functioning website and blog.
  • Promoted brand identity and awareness with public relations, advertisements, informational circulations, and networking.
  • Developed and tailored marketing pieces, advertisements in national magazines, and launched marketing mailer campaigns.
  • Orchestrate advertisement placements and company-wide marketing for optimal exposure through various industry outlets within marketing budget.
  • Developed integrated content while overseeing digital agency for website management and optimization of SEO, SEM.
  • Supervised the production, development, and implementation of all marketing materials and media advertisements.
  • Design and manufacture of commercial and military aircraft wings and other primary structural assemblies.
  • Generated various promotional materials, branding materials, custom artwork, and advertisements.
  • Create cost analysis and revenue probability based on acuity levels and insurance reimbursements.
  • Designed and produced advertisements and marketing promotional materials for artists and clients.
  • Established marketing strategies and seminars to enhance customer's exposure and profitability.
  • Led development of reimbursement support center and specialty pharmacy distribution strategies.
  • Managed website development/content and SEM strategies for corporate and divisional sites.

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31. Project Management

low Demand
Here's how Project Management is used in Marketing Director jobs:
  • Created and executed marketing plans including: project management, developing creative, designing lead strategy, and developing operational tactics.
  • Utilized project management tools to generate business plans, streamline management processes and manage a company-wide performance and client satisfaction initiative.
  • Created and deployed a proprietary Project Management solution that enhanced market penetration and ensured positive growth experience for demanding customers.
  • Developed and coordinated new idea reviews and recommendations, concept and design development, project management, and market introduction.
  • Implemented product development and profitability analysis, staff cross-training, project management/implementation, direct mail advertising, and market research.
  • Managed content and editorial calendar for trade association websites and social channels including project management, creative and technical development.
  • Managed a staff of marketing professionals that included marketing communications, marketing project management & product solutions management functions.
  • Developed and implemented project management system to ensure consistency, accuracy, quality assurance and timely project completion.
  • Orchestrated daily office administration and project management duties including opening and managing all vendor accounts and business relationships.
  • Led and designed industry conferences, including facilitating presentations on ideology, content, and project management.
  • Project management for evaluation, implementation, customization, and support of software systems in Corporate Marketing.
  • Focus on generating new business by providing strategy development support, project management, and creative direction.
  • Created, implemented, and monitored project management parameters for said companies and related business entities.
  • Serve as intermediary between sales and project management, defining performance metrics and managing resource allocation.
  • Applied cost-benefit analysis in all aspects of project management to maximize benefits and reduce operational cost.
  • Key member of strategic learning management team for developing and implementing growth strategies and project management.
  • Participated on various operational committees, including leadership team, project management, and network development.
  • Created, oversaw and maintained a project management function associated with coordinating all marketing activities.
  • Conducted strategic planning, tactical execution, project management, and managed freelance contributors.
  • Implemented project management and communication software to improve cross-department communication between Development and Marketing.

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32. Direct Reports

low Demand
Here's how Direct Reports is used in Marketing Director jobs:
  • Manage direct reports in functional areas including product marketing, marketing communications, digital marketing and professional relations.
  • Evaluated industry trends, competitive landscape and coordinated opportunity identification while managing a staff of four direct reports.
  • Direct reports included marketing communications, marketing manager, market research, and international development managers.
  • Direct reports included: Senior Marketing Manager, Marketing Manager and Associate Marketing Manager.
  • Managed and mentored five direct reports towards annual objective development and performance attainment.
  • Direct reports included four Group Marketing Managers for related consumer product categories.
  • Direct reports included a Marketing Manager and Marketing Coordinator.
  • Prepared direct reports on performance to company President.
  • Complete brand-wide marketing responsibility with two direct reports.
  • Managed advertising agency and two direct reports.
  • Managed 8 direct reports developing and executing 250+ unique direct mail campaigns, 5 websites, and 3 mass advertising campaigns.
  • Manage multiple teams with direct and indirect reports responsible for executing and coordinating all campaigns through the creative and production process.
  • Trained and developed 3 direct reports in the areas of product expertise, consumer intimacy, product maintenance, and innovation.
  • Executed the customer insight, acquisition, and relationship marketing effort, managing a $1MM budget and two direct reports.
  • Led segment, product and channel initiatives with 10 direct reports to generate and convert inquiries in a highly regulated industry.
  • Managed seven direct reports, $5 million budget for 250,000 SBC pay phones to achieve volume and profit goals.
  • Managed staff of 7 direct reports that included 2 product development and marketing managers, display manager and research manager.
  • Managed a team of seven people with four direct reports and a product line accounting for $15M in sales.
  • Led all Canadian marketing with sales of $80 million supporting a sales force of 50 and 7 direct reports.
  • Managed up to five direct reports and indirectly guided nine- member Product Engineering team in new and current product development.

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33. New Accounts

low Demand
Here's how New Accounts is used in Marketing Director jobs:
  • Managed existing account base and established new accounts utilizing unique marketing strategies and incentives to foster and strengthen key client relationships.
  • Generated, maintained and managed new accounts regarding their local, national and international operations within the Latin American market.
  • Developed new accounts and provided education in-services to educate the community about hospice care and benefits.
  • Developed new accounts and functioned as Account Manager on established corporate accounts.
  • Acquired new accounts and initiated marketing strategies while enhancing company capabilities.
  • Developed strong relationships with established accounts while acquiring new accounts.
  • Generated leads and successfully acquired new accounts.
  • Used consultative selling and various tactics to maximize resources, generate awareness of business, gain new accounts and analyze competition.
  • Created a corporate selling brochure and display exhibit designed to deliver pertinent company information to new accounts and trade show attendees.
  • Devised competitive sales programs for acquiring new accounts and attracting vertical markets in the different industries covered by the law firm.
  • Acquired new accounts through cold-calling, print ads, participating in trade shows, and maintaining an active on-line presence.
  • Presented to and secured meetings with new accounts - including large retail chains with over $12B in annual sales.
  • Orchestrated exclusive speaking contract with top equipment vendor increasing new accounts by 60% over prior year in 2005.
  • Created a cohesive brand through marketing materials, graphic design, social media and networked to acquire new accounts.
  • Increased sales by $280K over the previous year (from 259 additional orders on new accounts only).
  • Complete set up of all new accounts to include medical care as well as drug screening services as needed.
  • Generate leads through telemarketing, cold calling and networking; establish new accounts by calling frequently on prospective clients.
  • Company presentations, Manage and develop new accounts, ensure smooth transition between client and home care needs.
  • Conduct remote demo presentations on proprietary software for prospective clients and close new accounts for our sales department.
  • Created sales events and seminars for NASD brokers to generate new accounts and increase sales to existing clients.

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34. Annual Sales

low Demand
Here's how Annual Sales is used in Marketing Director jobs:
  • Identified opportunities, researched new product possibilities, collaborated with manufacturers and created campaigns generating substantial increases in annual sales.
  • Planned and executed all content and logistics for a combined Document Management Services and Integrated Document Solutions annual sales conference.
  • Directed annual sales promotion programs for Financial Institutions, Broker General Agent channels to effectively market directly to consumers.
  • Conducted regular business reviews with our distributor partners Developed quarterly and annual sales department budgets.
  • Coordinated with Senior Vice President on annual sales PowerPoint presentation.
  • Develop and executed annual sales/marketing action plans.
  • Developed, launched and managed print, web, email and direct marketing campaign that raised annual sales by 24%.
  • Direct Alliance grew from within the Insight Marketing department to eventually attain $600MM+ in annual sales prior to eventual acquisition.
  • Direct development of business-to-consumer, business-to-business, and local store marketing programs that drove incremental annual sales of $23 million.
  • Identified, negotiated and managed Columbia and Disney brand licenses bringing in close to $5 million in annual sales volume.
  • Increased the annual sales revenue of a Television and Film Production Company from $200,000 to $1,000,000 in 3 years.
  • Founded marketing department for Electronic Health Records (EHR/EMR) and medical billing software firm with annual sales of $6M.
  • Oversee image, collateral, lead generation, promotions and advertising for US operations with over $10MM in annual sales.
  • Developed and facilitated the company s annual sales meeting, including the creation of all presentation content, visuals and materials.
  • Directed all marketing efforts for a 325,000 square foot retail and dining destination which generated $100 million in annual sales.
  • Directed and produced the company's annual sales and trade show that included both video/audio elements for internal and external use.
  • Key in helping to script, produce, and market series of high-level training videos, leading to record annual sales.
  • Managed the design, development and dissemination of annual sales brochures/rate cards in conjunction with internal design team and company principles.
  • Increased annual sales by 82% over four year period by implementing strategies to develop and expand existing customer base.
  • Design, implement, and facilitate Annual Sales Plan for the facility in order to help increase average daily census.

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35. PPC

low Demand
Here's how PPC is used in Marketing Director jobs:
  • Executed the marketing strategy of online tactical programs including search engine marketing/PPC management and search engine optimization
  • Developed PPC campaigns after keyword analysis for company products.
  • Created, designed and operated over 20 auxiliary web sites to increase bookings though extensive Search Engine Optimization and PPC campaigns.
  • Increased web traffic by 238% with a comprehensive digital marketing strategy including website redesign, SEO/SEM/PPC and social media campaigns.
  • Initiated and maintained multiple sponsored search campaigns (SEM), managing budgets to minimize PPC expenses while maximizing lead acquisition.
  • Developed and managed a wide range of internet campaigns from social media and PPC to firm websites and client litigation websites.
  • Created online campaign in targeted regions that resulted in more than 6M impressions in one year with PPC and display efforts.
  • Directed team of seven marketing professionals responsible for functions including email, online, PPC, social media, and affiliates.
  • Work included all aspects of organic, PPC, social, reputation management, for SEO & SEM marketing program.
  • Provide best practices recommendations and consulting to clients and account executive team for PPC specific landing page development and implementation.
  • Coordinated all aspects of online (SEO, PPC, email marketing and social media) and in-print marketing campaigns.
  • Managed the digital marketing team and strategy, leading the PPC, SEO and email campaigns through data driven communications.
  • Coordinated strategy across digital channels and formats including SEO, PPC, LinkedIn, and inbound, content-driven marketing.
  • Managed the Marketing team including the PPC, SEO, e-Commerce, Social Media, and Traditional Media teams.
  • Executed new media marketing initiatives that included social media marketing calendar, PPC ads, SEO implementation and social listening
  • Managed on line marketing initiatives both organic and paid (PPC) to produce more frequent search engine results.
  • Created and orchestrated a strategic plan comprised of PPC, organic SEO, and email marketing and web development.
  • Managed marketing budget of $13,000; utilized PPC/SEO, Facebook, Twitter, print media, marketing bank.
  • Launched and managed the PPC program which quickly grew to account for 30% of total Internet annual revenue.
  • Developed and managed digital marketing campaigns such as SEO, SMM, and PPC to create brand awareness.

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36. Customer Base

low Demand
Here's how Customer Base is used in Marketing Director jobs:
  • Charged with leveraging existing industry relationships to market and sell CitationShares in Southern California and expand customer base and brand awareness.
  • Utilized database research opportunities to define customer profile to ensure marketing messages and initiatives were targeted to appropriate customer base.
  • Developed structured advertising campaign to increase brand recognition, including incentive programs and literature resulting in increased customer base.
  • Recognized for effectively increasing sales to new and current customer base within limited time by creating innovative marketing strategies.
  • Orchestrate customer database analysis, develop and implement new lines of business to further monetize existing customer base.
  • Created and implemented marketing strategy for physical education marketing catalog, analyzing markets, competitors and customer base.
  • Secured publicity in national magazines and newspaper articles, and regional television programs which expanded the customer base.
  • Identified product improvement areas, training opportunities and marketing strategies to expand customer base and market penetration.
  • Restructured marketing model and conceptualized optimization strategy, successfully recovering customer base from a 54% loss.
  • Developed market segmentation initiative covering 65% of 12M customer base, including 1:1 relationship-marketing program.
  • Accomplished innovative strategies that expanded customer base, which increased brand equity and generated revenue.
  • Conducted various research studies to better understand customer base, increasing customer engagement and satisfaction.
  • Acquired and retained retail mass-affluent customer base through design and implementation of value-added entitlement packages.
  • Optimized product portfolio, creating new products and deploying customer based application validation program.
  • Developed and implemented business-to-business marketing and sales strategies to increase customer base and sales.
  • Maintained and administered website updates and utilized social media to grow customer base.
  • Utilized telemarketing and cold-call prospecting to generate new business and expand customer base.
  • Core business was personalized award and recognition crystal for specialty advertising customer base.
  • Created and managed execution of communication strategy to both consumer and customer base.
  • Expanded distribution channels and develop Marketing strategies for consumer and business customer base.

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37. Youtube

low Demand
Here's how Youtube is used in Marketing Director jobs:
  • Conducted and successfully rolled out a North American web and YouTube video contest utilizing Social Whirled automated campaign platform.
  • Posted social media updates on Facebook and recorded informational videos for YouTube.
  • Initiated social marketing campaigns including YouTube video of customer events.
  • Coordinate and supervise social media use including YouTube and Facebook
  • Developed series of YouTube videos showcasing company services.
  • Maintain YouTubechannel and social media campaigns.
  • Develop and manage pages on popular consumer social networking websites such as Facebook, Twitter, LinkedIn, YouTube, etc.
  • Managed internal sales and marketing portal, Twitter, and YouTube accounts, as well as customer-focused e-newsletter and press releases.
  • Achieved more than 100,000 blog views and 60,000 YouTube views in three years, presence on all major social media sites.
  • Design and construct new company website integrating corporate social media platforms from LinkedIn, Facebook, Twitter, and YouTube.
  • Developed the Social Media marketing programs for TEAC, including Facebook, Twitter, Blog sites and YouTube programs.
  • Implemented social media strategy using Facebook, Twitter, Blogs and YouTube to increase engagement with prospects and customers.
  • Created a viral video that drove 8X as many views as any other video on Alpha's YouTube channel.
  • Film, produce, direct, and edit commercial advertisements and patient testimonial videos for company website and YouTube.
  • Formulated social media strategy to attract super users and parents to virtual world through Twitter, Facebook and YouTube.
  • Executed marketing strategies to build brand equity and enhance company exposure via Facebook, Twitter, and YouTube.
  • Generate internal revenue by building audience through social media platforms over 70,000 views on YouTube and growing monthly.
  • Orchestrated business development and PR efforts with partners such as YouTube, InGrooves, 4Ever Group and TrikFlix.
  • Lead Social Media: responsible for enhancing corporate videos, YouTube and LinkedIn sites, and adding Facebook.
  • Managed social media channels including Twitter, Facebook, YouTube, and Google Business Pages, etc.

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38. Product Management

low Demand
Here's how Product Management is used in Marketing Director jobs:
  • Collaborated with executives and product management teams to identify, develop, and implement effective and productive marketing strategies and plans.
  • Restructured and upgraded the Marketing Department by establishing Product Management, refocusing Marketing Services and creating a team atmosphere.
  • Manage product management and marketing communications efforts to optimize product line profitability, competitiveness, product positioning and awareness.
  • Trained and mentored junior Product Managers to evaluate and analyze data for critical success factors for successful product management.
  • Collaborated with Regional marketing and operations to ensure infrastructure supports the Business Services strategy and align product management efforts.
  • Collaborate with product management to define and prioritize product requirements and manage product release communications and marketing to customers.
  • Addressed bid development, project and product management and delivery to strategic accounts located across Asia-Pacific Rim and Europe.
  • Hired and managed a small marketing team including marketing communications and product management along with several external marketing resources.
  • Directed strategic marketing, channel marketing, product management and marketing communications for remote access product line.
  • Led a program/product management team to new heights contributing to increased revenue and additional new product opportunities.
  • Collaborated cross-functionally with product management, finance, risk management, prospect capabilities and strategic testing teams.
  • Developed ancillary data mart systems to support product usage reporting for Product Management team and Legal Department.
  • Managed team of marketing professionals responsible for product management, channel marketing, marketing communications and promotions.
  • Managed team of results-oriented marketing professionals in public relations, product management, and marketing communications.
  • Established collaborative partnership with Product Management function to adapt product feature sets to targeted vertical requirements.
  • Manage the divisional marketing function, including market development, product management, and marketing communications.
  • Developed comprehensive and aligned strategic marketing plans utilizing thoughtful collaboration with sales and product management teams.
  • Directed all product management and marketing communications activities for the international DVB digital video entertainment business.
  • Collaborate with Sales and Product Management to plan and execute channel promotional and merchandising programs.
  • Developed and executed advertising, marketing promotions, marketing literature, all product management activities.

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39. Local Businesses

low Demand
Here's how Local Businesses is used in Marketing Director jobs:
  • Solicit and promote special event business through advertising, contacting customers, building relationships with local businesses and other effective strategies.
  • Negotiated co-op advertising and promotions with local businesses to offset cost to implement and execute all special event marketing.
  • Initiated and nurtured numerous lasting partnerships with local businesses, professional athletic organizations, schools and charitable organizations.
  • Increased market penetration by delivering catering menus to local businesses and meeting with professionals to explain services.
  • Conducted a marketing plan to recruit donations from local businesses Recruited incoming freshmen to attend the orientation camp
  • Created and maintained positive long term relationships with local businesses and other organizations in the community.
  • Initiated and cultivated relationships with referring physicians, local businesses, integral members of the community.
  • Organized and distributed charitable donations - Formed and executed cross-promotions with local businesses and organizations.
  • Developed existing and new relationships with local businesses expanding corporate support for NORWESCAP initiatives.
  • Negotiated advertising with local businesses, and newspaper, magazine and television media.
  • Collaborated with student organizations and local businesses in developing profitable events and promotions.
  • Managed delivery catering program by training employees and building relationships with local businesses.
  • Collaborated with local businesses to field cross promotions and increase consumer visibility.
  • Solicited new relationships with local businesses and developed a corporate happy hour.
  • Networked extensively with local businesses to build successful business to business relationships.
  • Created new business contacts by visiting and establishing relationships with local businesses.
  • Collaborated with local businesses and bands to establish mutually beneficial partnerships.
  • Handle incoming discount and donation requests from local businesses and organizations.
  • Created attractive marketing partnerships with local businesses that increased profitability.
  • Supported local businesses through co-op advertising and vendor sponsored events.

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40. Annual Budget

low Demand
Here's how Annual Budget is used in Marketing Director jobs:
  • Directed cross channel marketing initiatives and managed monthly list selection, and developed program forecasts and annual budgets.
  • Develop departmental operating budget, and advise sales managers on annual budget allocations to their respective departments.
  • Developed annual budgets, evaluation procedures and strategic plans and managed organization's performance against plans.
  • Established processes, structure and annual budgets, developed databases and instituted strategy for all communications.
  • Created annual budgets and presided over budget forecasting for Circulation Departments for three publications.
  • Assist the Executive director/Administrator in establishing organization volume projections in the annual budget.
  • Prepared and managed annual budgets and provided ongoing financial analysis and administration.
  • Directed annual budget development; evaluated and verified budget for compliance.
  • Achieved financial objectives by preparing an annual budget and scheduling expenditures.
  • Performed competitive analysis, drafted marketing plan and annual budget.
  • Plan and monitor Database Marketing Department annual budget.
  • Developed and maintained annual budget and advertising schedule.
  • Allocated and controlled marketing department annual budget.
  • Maintain Marketing Department within approved annual budget.
  • Helped developed annual budget for department.
  • Prepared and monitored annual budget.
  • Managed creative design, public relations initiatives and events, direct mail campaigns and promotions, as well as annual budget.
  • Managed $500K annual budget to produce 400% return on investment resulting in additional $2.05M annual recurring revenue ROI.
  • Managed direct reports and cross-functional teams, $400K annual budget, and marketing and product interface with venture capital investors.
  • Manage all daily operations of $22 million annual budget for 1.6 billion piece annual campaigns for all Marketing Sales Channels.

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41. Customer Acquisition

low Demand
Here's how Customer Acquisition is used in Marketing Director jobs:
  • Developed marketing strategy and successfully executed campaigns to acquire new users based on target customer profiles that reached customer acquisition goals.
  • Conceptualized and directed marketing strategies centered on customer acquisition, retention, vendor and celebrity partnerships, agency relationships and promotions.
  • Developed, implemented and tracked marketing campaigns for customer acquisition and retention, leading five remote creative and data analysis entities.
  • Directed the campaign to build client contact database through aggressive customer acquisition with active collaboration with internal sales and communications teams.
  • Increased affiliate program customer acquisition by 52 percent by negotiating in-kind advertising exchanges with Internet search engines/portals, and print publications.
  • Company offering includes customer acquisition programs, partnership/affinity campaign development with Fortune 500 companies and customer and employee rewards programs.
  • Leverage the understanding of segmentation and customer buying behavior to develop effective product marketing campaigns to drive new customer acquisition.
  • Developed ground-breaking marketing strategies for the Employer audience designed to deliver consistent, end-to-end communications from customer acquisition through renewal.
  • Managed all aspects of on-line and off-line catalog direct marketing programs, including customer acquisition, retention and reactivation.
  • Initiated new integrated campaigns utilizing social media, email, and traditional marketing to increase customer acquisition and retention.
  • Worked closely with the executive management team to develop value-based sales programs to expand customer acquisition and loyalty.
  • Accelerate revenue growth through cable customer acquisition and retention of 126,000+ subscriber system in an increasingly competitive environment.
  • Spearhead customer acquisition marketing, identifying customer prospects and driving penetration of untapped markets through targeted marketing efforts.
  • Created and delivered marketing strategies to deliver customer leads and new customer acquisition utilizing free sample horoscopes.
  • Decreased customer acquisition expenses by leading a list consolidation effort and developing a customer predictive analysis model.
  • Led marketing functions, including direct marketing programs to increase lead generation and customer acquisition for retailers.
  • Developed a targeted outbound campaign model for customer acquisition in a pay for performance environment.
  • Applied innovative marketing and advertising strategies to increase customer acquisition, penetration and revenue.
  • Set overall strategic vision and priorities for customer acquisition, conversion initiatives and retention.
  • Developed customer acquisition and retention strategies designed to increase sales and build online community.

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42. Competitive Analysis

low Demand
Here's how Competitive Analysis is used in Marketing Director jobs:
  • Developed and implemented strategic marketing plans; conducted market research, competitive analysis, and planned for and managed marketing projects.
  • Maintain website content and design; perform competitive analysis of specialty food manufacturer websites and initiate strategic discussions about website redesign.
  • Execute strategic planning for corporate positioning market and competitive analysis, customer segment selection and penetration plans and related product positioning.
  • Project managed teams that provided competitive analysis, service descriptions, consumer-needs analysis, human-factors/user interface design and customer service support.
  • Conducted comprehensive competitive analysis, recommending adjustments to company initiatives in response to market trends ensuring company to maintain competitive edge.
  • Conduct ongoing market and competitive analysis and provide recommendations to senior management for operational changes to keep EDC competitive.
  • Designed and implemented a framework and structure for ongoing industry competitive analysis, including key measurement metrics and recommendations.
  • Performed strategic market analysis including company and product reviews, target market analysis, attribution and comparative competitive analysis.
  • Developed marketing strategy, market positioning and product launch strategies, competitive analysis, and emerging market opportunities.
  • Performed competitive analysis to determine market position, identifying trends, developing pricing strategies and improving customer retention.
  • Established sell-through goals and conducted extensive competitive analysis to drive development of a targeted and comprehensive launch strategy.
  • Market Research - Synthesized industry data for business development, competitive analysis and maintain relationships with industry analysts.
  • Market Insights: Monitored and regularly reported on market trends and competitive analysis to grow digital marketing efforts.
  • Reviewed and prioritized product features and releases, conducting competitive analysis and facilitating product planning and launch meetings.
  • Conducted market research and competitive analysis to determine most profitable course of action for newly acquired business.
  • Oversee marketing research of new opportunities, including high-growth areas and government contracts and ongoing competitive analysis.
  • Researched industry trends, conducted competitive analysis and implemented best practices to increase circulation and retain customers.
  • Designed and executed a comprehensive strategic assessment of dressings business including customer insight program and competitive analysis.
  • Performed market research and competitive analysis to define proper market positioning, branding and price point delivery.
  • Conducted detailed competitive analysis of Direct to Consumer Insurance marketplace to determine opportunities for new products.

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43. Client Relationships

low Demand
Here's how Client Relationships is used in Marketing Director jobs:
  • Performed all positions of a large dining operation with an emphasis in increasing customer satisfaction, client relationships and profitability.
  • Managed the Marketing Partnerships Division that established long-term client relationships with Fortune 100 companies providing cost effective direct marketing support.
  • Promoted revenue growth and solidified client relationships to effectively market programs by collaborating with national and regional key sales partners.
  • Developed and implemented marketing plans and programs, directed promotional support, and maintained / developed client relationships.
  • Established formalized fee schedule, developed close client relationships and earned trust in dealing with sensitive mission-critical documents.
  • Established community marketing plan, organizing focus group events to increase community programs and managed client relationships.
  • Redesigned client email communication strategy and editorial plan to improve company and solution positioning and client relationships.
  • Introduced a strategic account program to solidify and expand existing client relationships into new areas of business.
  • Created and launched a vertical performance scorecard based upon account performance, client relationships and marketing opportunities.
  • Managed client relationships for long-term growth and profitability by creating partnerships and personalized account management services.
  • Managed all business development communication, prospected project opportunities and maintained client relationships on existing projects.
  • Developed highly empathetic client relationships: earned a reputation for resolving complaints and mediating conflicts.
  • Designed a comprehensive account management database to meet company needs for tracking client relationships.
  • Developed and maintained client relationships by verbally or personally contacting each client monthly.
  • Cultivate client relationships upon project completion to generate leads and referrals.
  • Developed integrative, interactive marketing campaigns and managed key client relationships.
  • Communicate regularly with target audiences and managing customer and client relationships.
  • Identify cross sales opportunities and develop referrals with existing client relationships.
  • Develop professional client relationships based on integrity and excellent customer service.
  • Manage corporate and client relationships leveraging their opportunities through marketing initiatives.

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44. Adobe Photoshop

low Demand
Here's how Adobe Photoshop is used in Marketing Director jobs:
  • Produced advertisements, product catalogs and assisted in product development utilizing Adobe Photoshop and Illustrator.
  • Developed marketing materials and oversaw production utilizing Adobe InDesign and Adobe Photoshop.
  • Designed advertisements for charity events using Adobe Photoshop.
  • Designed new products newsletters, brochures and magazine ads using Adobe Photoshop CS, Illustrator CS and Publisher 2002.
  • Utilized HTML, WordPress, Adobe Photoshop, InDesign, and InCopy to develop websites and promotional materials.
  • Design and implement all marketing materials for print and publication using Adobe Photoshop and Word programs.
  • Created graphics using Adobe Photoshop, Premiere and other software to enhance top of mind awareness.
  • Developed creative advertisements and promotions with Adobe Illustrator, Adobe Photoshop, and Microsoft Word.
  • Learned to use Adobe Photoshop (limited) as well as HTML coding.
  • Experienced in digital imaging, including pixel editing with Adobe Photoshop.
  • Designed all print advertisements with the use of Adobe Photoshop.
  • Use of Microsoft Word, Excel and Adobe Photoshop.
  • Design using Adobe Photoshop, Illustrator, and InDesign.
  • Designed creative assets using Adobe Photoshop and Illustrator.
  • Developed front-end design for website using Adobe Photoshop.
  • Used NedGraphics, Adobe Photoshop and Microsoft Suite
  • Create Advertisements using Adobe Photoshop CS6.
  • Frequent and expert use of Adobe Photoshop, Image Ready, Quark, Final Cut Pro, iDVD
  • Used Adobe Photoshop and Illustrator, Corel Draw, Microsoft Office Suite, and other programs.
  • Manage creative direction with Adobe Photoshop, Illustrator and Lightroom advertising, website and print materials.

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45. B2C

low Demand
Here's how B2C is used in Marketing Director jobs:
  • Develop sales and marketing strategy aligned with corporate revenue objectives for B2B/B2C product marketing and communications strategies for acquisition and retention.
  • Developed and managed strategic B2C and B2B integrated marketing plans leveraging digital and traditional marketing efforts.
  • Conceptualized and commercialized B2B and B2C fitness education business.
  • Developed and executed database-driven targeted B2B and B2C campaigns.
  • Directed account services including marketing strategy, research and communications development for more than 45 clients in B2C and B2B markets.
  • Hired and led internal marketing team, as well as numerous consultancy teams worldwide to create product-specific B2B and B2C campaigns.
  • Established B2C content marketing plans for The Sole Revolution that introduce prospects into the funnel and continually improve nurturing and retention.
  • Devised and implemented marketing strategies, handled budget and related finances, employee scheduling and headed b2b and b2c daily activities.
  • Developed B2B and B2C marketing campaigns to drive shelf space in agency distribution channels to include both online and offline tactics.
  • Direct the planning, development, execution and analysis of B2C and B2B marketing plans for more than 25 product/service lines.
  • Worked collaboratively with sales & development teams to create go-to-market plans for two new B2B and B2C hardware product launches.
  • Position focused on B2B customers (hospital to physicians) as well as B2C customers (hospital to public).
  • Managed a global B2C reward program resulting in driving measurable sales and incremental revenue to all Carlson hotel brands worldwide.
  • Direct all B2B and B2C marketing efforts to retail mortgage clients and direct all internal marketing to the sales force.
  • Help to re-develop the new website to help brand Envision Radiology and create a B2B and B2C interactive website.
  • Promoted into senior leadership role of smaller division to lead a team of B2B/B2C product managers and communications associates.
  • Introduced 17 new B2B/B2C offers via alliance partners (e.g., NetSuite, Hoover's, Corporate Express).
  • Worked with mainstream brands and sporting goods associations to develop marketing and advertising strategies for B2B and B2C.
  • Develop and implement law firm's B2B and B2C marketing plan and oversee its $500,000 marketing budget.
  • Created email campaigns to a growing organic list of prospects and customers for the B2C and B2B space.

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46. Sales Presentations

low Demand
Here's how Sales Presentations is used in Marketing Director jobs:
  • Utilized command of motivational, informational and education public speaking skills during speaking engagements and marketing and sales presentations.
  • Generated qualified interest from large, Fortune 500 prospects, developed substantial sales presentations and account management activities.
  • Prepared successful sales presentations resulting in an immediate increase of sales revenue Developed and authored new product brochure.
  • Performed daily sales presentations demonstrating the benefits of a mobile software platform for educational administrators.
  • Designed and delivered sales presentations to branch managers to improve local membership and loan penetration.
  • Schedule company conferences and events, creating sales presentations demonstrating detailed understanding of TESCO products.
  • Designed and delivered sales presentations, promotional materials, and division websites.
  • Crafted a PowerPoint identity template and sales presentations to promote solution offerings.
  • Planned, created and delivered all sales presentations nationally and internationally.
  • Amplified company awareness with innovative sales presentations and personalized client interactions.
  • Created interactive sales presentations for national advertising buyers highlighting local demographics.
  • Created multimedia presentations for company events and customer sales presentations.
  • Developed and presented sales presentations and successfully generated new businesses.
  • Produced sales presentations and added value promotions for advertisers.
  • Developed new messaging, sales presentations and marketing collateral.
  • Created innovative marketing materials and proposals for sales presentations.
  • Created value-driven format for sales presentations and proposals.
  • Delivered one-on-one executive-level sales presentations to franchise candidates.
  • Introduced market analysis to enhance sales presentations.
  • Executed bi-weekly sales presentations with potential clients.

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47. Company S

low Demand
Here's how Company S is used in Marketing Director jobs:
  • Authored and published the company s bimonthly newsletter, which informed customers of industry trends and updates regarding laboratory testing capabilities.
  • Monitored competitor activity and recommended adjustments and additions to our program in order to help company stay competitive in marketplace.
  • Managed marketing efforts for medical supply company serving physical therapists, orthopedic practices, chiropractors, and athletic trainers.
  • Marketed services of a corporate work/family benefits planning company specializing in start-up and operation of corporate childcare centers.
  • Developed company s first ever social media strategy and oversaw successful social/new media campaigns for company and properties.
  • Developed annual marketing plan and budget; participated in company strategic planning as member of executive team.
  • Cultivated strong relations with physicians and staff by delivering presentations on comparative benefits of company services.
  • Developed a new brand identity for a physical therapy company servicing southern Wisconsin and northern Illinois.
  • Magnified brand visibility by introducing digital marketing strategy for first time in company s 25-year history.
  • Organized benefits/fashion shows in which the company sponsored to raise awareness for various non-profit organizations.
  • Designed and implemented comprehensive marketing strategies to create awareness of the company s business activities.
  • Integrated, educated and trained company staff on new paid digital marketing related technology.
  • Managed all marketing and advertising programs for a window and door replacement company state-wide.
  • Developed and implemented marketing plans for company s companion products and philanthropic endeavors.
  • Established process qualified residents for admission utilizing company s financial and medical criteria.
  • Analyzed company sales and marketing plan; developed and implemented revised methods/materials/implementation strategy.
  • Company Spokesperson- Represented the company in any media, promotional interviews and/or speeches.
  • Managed company s entire sales and marketing budget consistently delivering results at budget.
  • Managed company s online knowledge institute for middle-market and venture capital companies.
  • Achieved company service satisfaction by developing and analyzing market research surveys.

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48. Website Development

low Demand
Here's how Website Development is used in Marketing Director jobs:
  • Work with cross-functional teams to define corporate brand identity via website development, community education conferences and digital marketing strategies.
  • Manage all aspects of website development and electronic media marketing and communication in collaboration with Chief Information Officer.
  • Lead e-marketing initiatives including website development, social media, email campaigns and online advertising.
  • Developed and regulated successful marketing campaign including direct mail, website development and e-commerce strategy.
  • Designed and copyrighted for website development, strategic navigation designs and email marketing campaigns.
  • Managed corporate website development as well as video production of commercials and instructional videos.
  • Specialize in destination marketing, website development, brand management and creative design oversight.
  • Structured the direction and managed the implementation website development and online marketing programs.
  • Led and managed website development/hosting business that sold services externally to small companies.
  • Directed website development and redesign to improve functionality and implemented new branding.
  • Direct corporate website development and social media presence to generate brand awareness.
  • Coordinate website development with a focus on social media initiatives.
  • Brand development included identity, website development and corporate positioning.
  • Contributed to company brand identification and related website development.
  • Led new media department in providing state-of-the-art website development.
  • Collaborated and planned website development and maintenance.
  • Supervised website development and e-commerce plan.
  • Managed website development and content creation.
  • Consulted and managed on all company related policies for social media, website development, events, and employee recognition programs.
  • Managed website development, lead generation, PR, brand strategy, event management, client satisfaction & research initiatives.

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49. Powerpoint

low Demand
Here's how Powerpoint is used in Marketing Director jobs:
  • Prepared PowerPoint presentations for executive management to increase online and in-store sales and product awareness with existing and potential retailers.
  • Developed PowerPoint slide presentation and handout materials that combined instructional education and subtle marketing promotion of available insurance products.
  • Build interactive and dynamic PowerPoint presentations for internal and external audiences in collaboration with executive management and sales teams.
  • Designed and developed PowerPoint presentations for monthly company meetings, cable partner user group meetings and wholesale promotions.
  • Established success with cost savings initiatives and increased profitability Extensive use of Microsoft Word, Excel and PowerPoint
  • Customized personal catalogs via PowerPoint to customer specifications including pricing quotes and garment styles/options (PP)
  • Created 25 custom PowerPoint presentations for local conferences that were covered nationally and internationally.
  • Prepared approximately fifteen PowerPoint presentations per quarter for distribution to retail client base.
  • Design PowerPoint presentations, and develop promotional strategies that generate large audiences.
  • Created marketing collateral for sales staff and designed custom PowerPoint proposals.
  • Produced PowerPoint presentations for company and product marketing and sales.
  • Prepared and presented PowerPoint marketing plan presentation to company management.
  • Created customer focused PowerPoint presentations for use in new proposals.
  • Designed and produced PowerPoint presentations for businesses and products.
  • Developed educational speaker bureau PowerPoint topics and online access.
  • Designed computer generated PowerPoint presentations for large groups.
  • Develop PowerPoint for meetings/presentations between Architect and Client.
  • Produce publications using Microsoft Publisher and PowerPoint.
  • Created extensive excel spreadsheets and PowerPoint presentations.
  • Developed PowerPoint presentations regarding customer service.

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50. Strategic Partnerships

low Demand
Here's how Strategic Partnerships is used in Marketing Director jobs:
  • Identify and negotiate strategic partnerships and develop marketing programs with boating and motorcycle affinity groups to drive consumer awareness and sales.
  • Created all marketing programs and materials; developed strategic partnerships with application software developers; directed all marketing activities.
  • Develop strategic partnerships with key brands to leverage promotional assets, owned media, cross-promotions and co-operative media campaigns.
  • Cultivated strategic partnerships with vendors, businesses and high profile clients to maximize marketing capital and related business outcomes.
  • Played an invaluable role in every company-wide initiative including editorial content development, technology implementations and strategic partnerships.
  • Developed an effective marketing plan that focused on community integration, positive brand imaging, and strategic partnerships.
  • Market and sell post-acute care facility services and established strategic partnerships with Medical Doctors and Surgeons.
  • Develop strategic partnerships for cross-promotional opportunities creating new external models for brand awareness & extension.
  • Developed strategic partnerships with carriers that resulted in expanded merchandising opportunities and key advertising/branding programs.
  • Directed development of marketing communications and strategic partnerships, including contract negotiations and sponsorship agreements.
  • Increased product awareness by establishing strategic partnerships to create sponsorship opportunities and special events.
  • Managed team responsible for developing and expanding strategic partnerships with 300+ independent software vendors.
  • Secured strategic partnerships with prominent local charities to increase store visibility in the community.
  • Acted as a liaison with local civic and community organizations and leveraged strategic partnerships.
  • Develop marketing plans and strategy for existing strategic partnerships to drive significant revenue growth.
  • Established strategic partnerships and managed joint operations with peripheral and related technology companies.
  • Developed strategic partnerships and alliances with local, specialty and temporary housing associations.
  • Attended industry networking events to cultivate strategic partnerships and develop referral client base.
  • Developed strategic partnerships and co-marketing efforts with industry leaders such as Fujitsu.
  • Identified opportunities for strategic partnerships that furthered business goals and client objectives.

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20 Most Common Skill for a Marketing Director

Company Website20.9%
Sales Goals13.8%
Revenue Growth8.4%
Email5.9%
New Product Development5.2%
Special Events4.5%
Business Development4.1%
Customer Service4.1%

Typical Skill-Sets Required For A Marketing Director

RankSkillPercentage of ResumesPercentage
1
1
Company Website
Company Website
16.5%
16.5%
2
2
Sales Goals
Sales Goals
10.9%
10.9%
3
3
Revenue Growth
Revenue Growth
6.6%
6.6%
4
4
Email
Email
4.7%
4.7%
5
5
New Product Development
New Product Development
4.1%
4.1%
6
6
Special Events
Special Events
3.5%
3.5%
7
7
Business Development
Business Development
3.3%
3.3%
8
8
Customer Service
Customer Service
3.2%
3.2%
9
9
Facebook
Facebook
3.2%
3.2%
10
10
Market Research
Market Research
2.7%
2.7%
11
11
Press Releases
Press Releases
2.7%
2.7%
12
12
Promotional Materials
Promotional Materials
2.5%
2.5%
13
13
Trade Shows
Trade Shows
2.5%
2.5%
14
14
Web Content
Web Content
2.2%
2.2%
15
15
Twitter
Twitter
2.2%
2.2%
16
16
ROI
ROI
1.8%
1.8%
17
17
Internet
Internet
1.8%
1.8%
18
18
Market Share
Market Share
1.8%
1.8%
19
19
CRM
CRM
1.7%
1.7%
20
20
Community Outreach
Community Outreach
1.1%
1.1%
21
21
New Clients
New Clients
1.1%
1.1%
22
22
Google Analytics
Google Analytics
1%
1%
23
23
Graphic Design
Graphic Design
1%
1%
24
24
Real Estate
Real Estate
1%
1%
25
25
Search Engine Optimization
Search Engine Optimization
0.9%
0.9%
26
26
Promotional Events
Promotional Events
0.8%
0.8%
27
27
Strategic Plan
Strategic Plan
0.8%
0.8%
28
28
Linkedin
Linkedin
0.8%
0.8%
29
29
Instagram
Instagram
0.8%
0.8%
30
30
SEM
SEM
0.8%
0.8%
31
31
Project Management
Project Management
0.8%
0.8%
32
32
Direct Reports
Direct Reports
0.8%
0.8%
33
33
New Accounts
New Accounts
0.7%
0.7%
34
34
Annual Sales
Annual Sales
0.7%
0.7%
35
35
PPC
PPC
0.7%
0.7%
36
36
Customer Base
Customer Base
0.7%
0.7%
37
37
Youtube
Youtube
0.7%
0.7%
38
38
Product Management
Product Management
0.6%
0.6%
39
39
Local Businesses
Local Businesses
0.6%
0.6%
40
40
Annual Budget
Annual Budget
0.5%
0.5%
41
41
Customer Acquisition
Customer Acquisition
0.5%
0.5%
42
42
Competitive Analysis
Competitive Analysis
0.5%
0.5%
43
43
Client Relationships
Client Relationships
0.5%
0.5%
44
44
Adobe Photoshop
Adobe Photoshop
0.5%
0.5%
45
45
B2C
B2C
0.5%
0.5%
46
46
Sales Presentations
Sales Presentations
0.5%
0.5%
47
47
Company S
Company S
0.5%
0.5%
48
48
Website Development
Website Development
0.5%
0.5%
49
49
Powerpoint
Powerpoint
0.4%
0.4%
50
50
Strategic Partnerships
Strategic Partnerships
0.4%
0.4%

21,526 Marketing Director Jobs

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