What does a marketing director do?
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Marketing director responsibilities
Here are examples of responsibilities from real marketing director resumes:
- Manage staging of NCAA athletics events.
- Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
- Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
- Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
- Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
- Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
- Build daily posts, analyze insights, communicate with audience, and general promotion using Facebook, twitter and Instagram.
- Execute all paid advertising campaigns, including Facebook, Instagram, radio, print, search, and display.
- Create disciplined SEO program through extensive on-page and off-page optimization, appropriate back-linking and content marketing platforms.
- Develop comprehensive marketing plan that incorporate search engine advertising and yellow page campaigns base on Google analytics and ROI data.
- Direct launch of first national broker co-op program for company's Medicare program.
- Review monthly billing for accuracy of all Medicare, Medicaid, and private insurance submissions averaging $300k monthly.
- Coordinate company social media presence: website design & maintenance, Facebook page, YouTube channel, and company blog.
- Develop SEO strategy including on-page and off-page SEO for increase links to the site, organic traffic boost and leads.
- Communicate payroll, class schedules, promotional activities, and on-boarding materials and training with all fitness and tennis instructors.
Marketing director skills and personality traits
We calculated that 12% of Marketing Directors are proficient in Digital Marketing, Marketing Campaigns, and Market Research. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing Directors that have these skills listed on their resume here:
- Digital Marketing, 12%
Manage production and delivery of print and digital marketing materials, Collector magazine, ACA Daily and any external-facing communication channels.
- Marketing Campaigns, 6%
Created formula based analysis tools to study effectiveness of marketing campaigns, employee productivity, employee investing/taxation and employee vacation scheduling.
- Market Research, 5%
Developed and implemented strategic marketing plans; conducted market research, competitive analysis, and planned for and managed marketing projects.
- Sales Strategies, 4%
Generated 110% growth in incremental revenue though design and implementation of integrated and comprehensive sponsorship development and sales strategies.
- Integrated Marketing, 4%
Developed an integrated marketing program including data based analysis, personalized direct mail and emails linked to a private social network.
- CRM, 4%
Improved processes and offerings such as creating a CRM database and integrating economical, environmentally friendly materials into product mix.
Common skills that a marketing director uses to do their job include "digital marketing," "marketing campaigns," and "market research." You can find details on the most important marketing director responsibilities below.
Analytical skills. To carry out their duties, the most important skill for a marketing director to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Marketing directors often use analytical skills in their day-to-day job, as shown by this real resume: "analyzed numerous marketing promotions utilizing a/b testing methods. "
Communication skills. Another soft skill that's essential for fulfilling marketing director duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a marketing director resume, here's how marketing directors can utilize communication skills in their job responsibilities: "facilitated the development of all marketing communications and promotional activities related to brand development and overall product launch strategies. "
Creativity. This is an important skill for marketing directors to perform their duties. For an example of how marketing director responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a marketing director: "used a/b testing and a/b/c/d testing on email and direct mail creative and offers and analyzed roi results. ".
Interpersonal skills. marketing director responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example shows what marketing directors do with interpersonal skills on a typical day: "mastered project management, team building, negotiating, needs analysis and interpersonal communication skills. "
Organizational skills. Another common skill required for marketing director responsibilities is "organizational skills." This skill comes up in the duties of marketing directors all the time, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An excerpt from a real marketing director resume shows how this skill is central to what a marketing director does: "managed a diverse team of professionals, and worked collaboratively to create cross-organizational, integrated marketing strategies. "
The three companies that hire the most marketing directors are:
- Cornerstone46 marketing directors jobs
- G2 Partners43 marketing directors jobs
- Indianapolis, IN28 marketing directors jobs
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Compare different marketing directors
Marketing director vs. Director of communications and marketing
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
These skill sets are where the common ground ends though. The responsibilities of a marketing director are more likely to require skills like "sales strategies," "crm," "email marketing," and "sales growth." On the other hand, a job as a director of communications and marketing requires skills like "strategic communications," "external communications," "social media marketing," and "marketing collateral." As you can see, what employees do in each career varies considerably.
Directors of communications and marketing tend to make the most money working in the professional industry, where they earn an average salary of $78,844. In contrast, marketing directors make the biggest average salary, $131,349, in the manufacturing industry.directors of communications and marketing tend to reach similar levels of education than marketing directors. In fact, directors of communications and marketing are 1.6% more likely to graduate with a Master's Degree and 0.3% less likely to have a Doctoral Degree.Marketing director vs. Director of admissions and marketing
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Each career also uses different skills, according to real marketing director resumes. While marketing director responsibilities can utilize skills like "digital marketing," "marketing campaigns," "market research," and "sales strategies," directors of admissions and marketing use skills like "patients," "admission process," "facility census," and "rehabilitation."
Directors of admissions and marketing earn similar levels of education than marketing directors in general. They're 1.0% more likely to graduate with a Master's Degree and 0.3% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing directors in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Marketing director vs. Senior vice president of marketing
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketing director is likely to be skilled in "sales strategies," "email marketing," "email campaigns," and "powerpoint," while a typical senior vice president of marketing is skilled in "analytics," "business strategy," "svp," and "seo."
Senior vice presidents of marketing make a very good living in the manufacturing industry with an average annual salary of $194,582. On the other hand, marketing directors are paid the highest salary in the manufacturing industry, with average annual pay of $131,349.Most senior vice presidents of marketing achieve a higher degree level compared to marketing directors. For example, they're 6.3% more likely to graduate with a Master's Degree, and 0.5% more likely to earn a Doctoral Degree.Marketing director vs. Business development and marketing manager
Even though a few skill sets overlap between marketing directors and business development and marketing managers, there are some differences that are important to note. For one, a marketing director might have more use for skills like "email marketing," "sales growth," "direct reports," and "provides administrative support." Meanwhile, some responsibilities of business development and marketing managers require skills like "seo," "business development efforts," "sales process," and "client relationships. "
The finance industry tends to pay the highest salaries for business development and marketing managers, with average annual pay of $88,175. Comparatively, the highest marketing director annual salary comes from the manufacturing industry.The average resume of business development and marketing managers showed that they earn similar levels of education compared to marketing directors. So much so that theyacirc;euro;trade;re 3.5% more likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.4%.Types of marketing director
Updated January 8, 2025
