Marketing director jobs in Kalamazoo, MI - 62 jobs

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Market Sector Director
Towerpinkster 4.1
Marketing director job in Grand Rapids, MI
Join our team and open a new door to an amazing career! TowerPinkster is an innovative architecture, engineering and interior design firm based in the Midwest with offices in Michigan, Indiana, and Kentucky. We are looking for a talented Market Sector Leader to work directly with the business development team and guide new client relationship efforts in the government and (or) commercial market sector(s). This position includes working in the Firm's key sectors to identify and develop client and community contacts with long-term impact for the future success of the firm. The Market Director position favors an experienced, strategic professional with drive, initiative, strong interpersonal skills, and the desire to work in a collaborative environment with our team. Position available in Michigan and Indiana offices. Responsibilities include positioning the Firm to cultivate opportunities, requests for proposals, direct pursuits with clients, and enhance our current market practice. It also includes leading a strategic marketing plan that guides the market to consistently meet and exceed the Firm's established financial goals. This role includes developing and growing your professional network, market expertise, and capabilities to ensure maximum effectiveness and client satisfaction. In addition, you will be collaborating with team members who have various specialized expertise to enhance relationships with current and future clients. Given the role and responsibilities of this position, our expectation is to split time between business development activities and additional responsibilities in the firm, which may include project programming, design, project management, or other key roles depending on your skills and expertise. The responsibilities of this position may include, but are not limited to, the following: Position responsibilities + EXPECTATIONS Lead and encourage positive communication among team members and across other disciplines. Create opportunities to enhance teamwork and create inclusion, leading to a positive work environment. Strive to cultivate equity, respect, integrity, humor, and the celebration of talent. Promote a positive work culture by leading by example and supporting TowerPinkster Leadership Team. Culture Lead and encourage positive communication among team members and across other disciplines. Create opportunities to enhance teamwork and create inclusion, leading to a positive work environment. Strive to cultivate equity, respect, integrity, humor, and the celebration of talent. Promote a positive work culture by leading by example and supporting TowerPinkster Leadership Team. Client Perform business development functions, to include marketing, business development, and external networking to create personal connections and involvement in professional organizations. Create and maintain long-standing relationships with clients. Lead the process of interviewing with prospective new clients. Collaborate with the client in the planning and design process, determining solutions and defining the scope of the project to meet client needs. Project Ensure clear understanding of project scope, roles, expectations and deadlines. Serve as the senior subject‑matter expert to resolve project challenges. Provide project management, design expertise, and contract administration for select projects. Lead and coordinate project efforts with other disciplines, clients, and construction partners to meet schedule milestones. Contribute and implement techniques for improving procedures and standards. Define scope of work and determine professional service fees. Conduct field assessments, design analysis, and perform site visits. Create and write reports and presentations to clients. Mentorship Assist the Manager(s) and Supervisor(s) with individual and team growth and development and create opportunities for educational learning. Influence the careers of professionals on your team. Mentor the team and share experiences, knowledge, skills, and lessons learned for continuous improvement. Lead, teach and guide project team members to assist in their growth and development. Leadership Communicate appropriate staffing levels and workload through collaboration with Manager(s) and Supervisor(s) in other office(s). Project future staffing needs and participate in various recruiting efforts for future staff. Develop and manage the market sector budget. Participate in organizations and other outside work activitiesto promote TowerPinkster and to develop relationships for long term talent selection. All other job duties as apparent or assigned. Business Development Lead business development efforts based on past and current relationships and network. Develop standard letter proposals and work with the Marketing team to develop RFQ/P proposal responses for various project pursuits. Lead and provide direction for interview presentations. Identify annual sales capture within market sector and set annual sales goals for market. Assist in definition of marketing plan including project pursuits, advancing expertise, strengthening reputation in sector, and defining advertisements / sponsorships / PR opportunities within sector. Establish and maintain positive relationships with City and County jurisdictions, State agencies, municipalities, and other clients and organizations. Identify potential community engagement opportunities and methods to enhance your profile in the community. Update marketing contacts weekly and attend BD meetings and others as required. Participate in speaking engagements and written articles that promote the Firm as an industry expert in the market sector. Mentor/develop other team members in business development roles and actives. Attend industry/market sector conferences for professional growth, networking, and promotion of our services. Project Engagement Work in a leadership role on a project team which may consist of client management, creative team structure, contract review and negotiation, programming, concept design, project management oversight, and skills that result in successful projects and satisfied clients. Work with Project Manager to review and edit project contracts and participate with PM in negotiation of contact language with client, attorneys, insurance provider, etc. Lead client management of relationship for project specific work and/or to maintain client satisfaction with various client contacts. Oversee client satisfaction feedback. Participate in problem solving with Project Manager and client related to potential errors and omissions, and challenging issues that arise during or after the project. Support the Project Manager, as necessary, in meetings requested by the client. Participate in any legal issues or claims that arise regarding a project. Monitor the profitability of projects that you are leading, meet with the Project Manager regarding project performance, and help support the PM on additional service requests. Position qualifications The requirements listed below are representative of the knowledge, skill, and/or abilities that enable success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Comprehensive understanding of the business development role with an architecture and engineering firm, and strategies for proactive pursuits of clients and project. Proficient with establishing project fees, project schedules, and work plans. Excellent verbal and written communication, organization, and time management skills. Able to effectively present information and respond to questions from clients, stakeholders, and the general public. Ability to interact positively and professionally with clients, team members, and partners. Must balance time between office locations - Kalamazoo, Grand Rapids, other location(s). Participation in professional organization memberships, meetings, and conferences. Education/Experience Bachelor's or Master's Degree in Architecture, Engineering, Interior Design, or Landscape Architecture from a four‑year college or university. Licensure and/or accreditation from industry organizations. A minimum of 8+ years of related experience in the industry. Experience with Business Development and Proposal generation. Experience with managing and maintaining positive client relationships. Experience with all phases of project development; including studies, programming, concept development through construction administration. Experience with various project delivery methods. Technical Skills Knowledge of Microsoft Office, including Word, Excel, and Project. Knowledge of Revit, AutoCAD, Photoshop, InDesign, etc. Knowledge of Google Workspace, including Slides, Docs, Sheets, Forms, Calendar, Gmail, etc. What We Offer We take a holistic approach to ensure the wellbeing of our team members. TowerPinkster is proud to support its team members with a robust compensation and benefits package, which includes: Industry‑leading compensation package, including paid overtime, performance bonuses, and profit sharing. National award‑winning culture and a supportive work environment that empowers employees to stay healthy, fulfill their interests and passions, and balance work and life goals. A collaborative work environment along with many culture connection events and wellness activities, to include walking challenges, fitness challenges, book clubs, in‑office chair massages, and more. We offer a Thrive program providing incentives up to $400.00 annually. Flexible work hours with a work‑life balance program providing six additional days off per year, and a healthy paid time off program. A comprehensive benefits package including health, dental, vision, 401(k), life insurance, short‑term and long‑term disability benefits, and paid community service hours. Annual team training, professional development opportunities, and career growth planning. The opportunity to reach your career goals with an award‑winning firm. We highly encourage licensure, certification, and professional organization memberships, which are fully paid. Continued educational opportunities and a tuition reimbursement program. Firm‑paid life and wellness coach for individuals and families in partnership with Ulliance. TowerPinkster is a firm of architects, engineers, and interior designers committed to design integrity, quality, and environmental responsibility. Our doors opened in 1953 with just six people, and now we have more than 250 of the best employees in Michigan, Indiana, and Kentucky. At our firm, it's our people who make us different. We have the freedom to explore new ideas, the tools to create innovative strategies, and the talent to inspire our clients through interactive design. We strive to create a diverse, equitable, and inclusive culture that empowers each person to be their genuine self. We are committed to Diversity, Equity, and Inclusion. For more than 70 years, we have made significant contributions to our communities through our commitment to quality, sustainability, and equitable design. Our active DEI committee is focused on driving initiatives within three areas: people, purpose, and process. Our expertise and collaborative, client‑centered approach means the best ideas rise to the top. TowerPinkster received the 2025 National 101 Best and Brightest Companies to Work for Award and the 2025 Best Firm Award from Zweig Group. We are proud of this achievement and are thankful for our client relationships, our generous communities, and all the employees who contribute to TowerPinkster's exciting and creative culture! Our supportive work environment helps employees reach their career goals, and we have fun doing it! ********************** We are an Equal Opportunity Employer #J-18808-Ljbffr
$87k-126k yearly est. 3d ago

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Marketing Manager
Amphenol Borisch Technologies 4.5
Marketing director job in Grand Rapids, MI
Job Description The Marketing Manager is responsible for developing and executing comprehensive marketing and communication strategies that strengthen Amphenol Borisch Technologies' brand, market presence, and market growth. This role leads marketing initiatives spanning digital marketing, social media, communications, branding, trade shows, and go-to-market execution, while partnering closely with Human Resources, Sales, Engineering, Programs, and Operations to support business growth. The Marketing Manager ensures ABT's value proposition is clearly defined, consistently communicated, and aligned with both customer needs and strategic objectives. Essential Duties and Responsibilities Develop and implement a comprehensive marketing strategy that supports brand awareness, customer engagement, and business growth. Own ABT's marketing communications across all channels, including digital, print, website, email campaigns, and social media platforms. Define and maintain ABT's brand messaging and positioning across all customer touchpoints. Develop and implement strategic marketing plans aligned to business priorities, market opportunities, and customer segments. Coordinate, plan, and execute trade shows, customer events, and industry marketing activities. Collaborate with Engineering and Operations to translate technical capabilities and product differentiation into compelling market-facing messaging. Support pricing and proposal development through aligned marketing materials and value-based positioning. Track and report marketing performance metrics, pipeline contribution, and campaign effectiveness to leadership. Ensure marketing initiatives are delivered on time, on budget, and aligned with ABT's strategic objectives. Perform other duties as assigned. Job Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 8 years of progressive experience in marketing, communications, or related roles. Experience developing and executing multi-channel marketing strategies, including digital and social media. Strong written and verbal communication skills, with the ability to translate technical concepts into clear, customer-focused messaging. Demonstrated ability to lead teams and manage cross-functional partnerships. Experience in the Military & Aerospace Electronics industry strongly preferred. Ability to travel up to 10%.
$106k-139k yearly est. 14d ago
Marketing Director
All Weather Seal of West Michigan Inc. 3.7
Marketing director job in Lowell, MI
Job DescriptionDescription:Marketing DirectorAll-Weather Seal of West Michigan - Lowell, MI (In-Office) Occasional travel to Traverse City and other retail locations Pay & Perks Up Front$150,000 - $200,000/year (base salary + performance bonus) Full-Time Company Vehicle + Gas Card Paid Training & Ongoing Leadership Development Medical, Dental & Vision Benefits 401(k) with Company Match Paid Time Off High-Energy, Leadership-Driven Team Environment About All-Weather Seal All-Weather Seal of West Michigan is a family-owned home remodeling company serving our community for over 40 years. We specialize in premium windows, showers, and metal roofing, and we're known for our people-first culture, strong leadership, and commitment to doing things the right way. As we continue to grow across Michigan, we're investing in strong leadership to support our marketing teams and ensure consistent, high-quality lead generation that fuels our sales and operations. About the Role We're seeking an experienced, hands-on Marketing Director to lead our marketing organization and develop the leaders within it. This is a true director-level role responsible for overseeing all marketing managers, driving in-person lead generation performance, and ensuring the sales schedule stays full at an affordable cost. This position reports to the General Manager and is primarily in-office. The ideal candidate is a people leader who believes in leading from the front, mentoring leaders, and staying closely connected to day-to-day performance. What You'll Do Lead, mentor, and develop all marketing managers across the organization Drive diversified, in-person lead generation strategies to consistently fill the sales schedule Oversee marketing performance, metrics, and cost efficiency across multiple locations Conduct regular one-on-one meetings and leadership development with marketing managers Partner closely with Sales, Operations, and Executive Leadership to align goals Maintain visibility into daily execution while setting direction for growth and improvement Travel occasionally to support teams in Traverse City and other retail locations What You Bring Proven experience in in-person marketing or lead generation Demonstrated success leading leaders and managing marketing teams Strong understanding of performance-based marketing environments High character, professionalism, and people-first leadership style Ability to lead by example and “practice what you preach” Comfort working in an in-office, hands-on leadership role Who Thrives in This Role The best fit for this position is someone who is: A confident, steady people leader Comfortable holding teams accountable while developing talent Strategic but still hands-on Driven by results and continuous improvement Energized by building strong teams and leaders Aligned with a values-driven, family-owned company Apply Today If you're ready to lead a growing marketing organization, develop strong leaders, and make a meaningful impact at a company that values people and performance, we'd love to meet you. Apply today and help shape the future of marketing at All-Weather Seal of West Michigan. Requirements:
$150k-200k yearly 4d ago
Senior Brand Marketing Manager
WK Kellogg Co 4.8
Marketing director job in Battle Creek, MI
At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. As a Senior Brand Marketing Manager, you'll be the brand leader for some of our most iconic cereal brands. In this role, you'll work closely with cross-functional and agency partners to develop insightful brand strategies and powerful commercial plans to drive growth on the base business. You will work closely with our brand marketing leaders; partner cross-functionally with sales, innovation, supply chain, finance, media operations and legal; and build strong relationships with advertising agencies, media partners and other marketing vendors. We're looking for you to bring strong analytical skills, a deep understanding of human insights, and a passion for creativity to build marketing programs that deliver fame, fortune and fandom for our brands. **Here's What You'll Be Doing:** + Create a bold brand strategy for your portfolio, ensuring alignment with WK Kellogg Co's overall strategy. + Oversee brand positioning, visual identity, media plans, and creative development to achieve share growth. + Lead the planning, execution, and performance analysis of multi-channel marketing campaigns (digital, social, video). + Partner with agencies and internal stakeholders to develop compelling brand content and activation plans + Collaborate with sales and commercial partners to drive strong in-market execution and impact. + Manage P&L, budget allocation, and performance tracking to drive brand growth and efficiency. **Requirements:** + Bachelor's degree in a related field is required. + An MBA or a master's degree in marketing, business management, or a related field is preferred. + Brand Management experience required, preferably within the CPG environment + The ability to diagnose and decomp in-market sales performance drivers via Circana or Nielsen data required + Proven track record of building and executing strategic brand plans, especially in partnership with agencies. + Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment. + The ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations. _Salary Range: $139,440 - $183,015_ Salary pay ranges are determined by role and level. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions. _At WK Kellogg Co, our success depends on our most vital asset - our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best - physically, financially, emotionally, and socially._ _Although subject to change, the below are the benefits currently offered in association with this position:_ + _Incentive Plan bonus eligibility_ + _Health, dental and vision insurance_ + _Savings and Investment Plan with Company match and contribution_ + _Paid Time Off_ ( _includes paid sick time)_ + _11 Paid Holidays_ + _Life Insurance, AD and D Insurance and STD/LTD_ + _Tuition reimbursement, adoption assistance for eligible employees_ + _Employee recognition program_ _The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions_ _Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making._ **ABOUT WK KELLOGG CO** At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes _Frosted Flakes, Rice Krispies, Froot Loops, Kashi_ , _Special K, Raisin Bran_ , _Frosted Mini Wheats_ , and _Bear Naked_ . With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit ***************** . If we can help you with a reasonable accommodation throughout the application or hiring process, please email ************************** **THE FINER PRINT** The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. **_For US applicants:_** Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow this link (********************************************** Contents/E-Verify\_Participation\_Poster\_ES.pdf) . Let's create gr-r-reat days, WK Kellogg Co Recruitment WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
$139.4k-183k yearly 12d ago
Manager of Marketing & Brand
Gryphon Place 3.3
Marketing director job in Kalamazoo, MI
Description: STATEMENT OF THE JOB The Manager of Marketing & Brand is responsible for external communications, including designing print and social medial content for the organization, website management, marketing, event planning and employer brand. The Manager will also work internally with leadership across all departments to understand the company's hiring needs and business objectives to help create a talent acquisition strategy that aligns with these goals. Requirements: ESSENTIAL FUNCTIONS Expand Gryphon Place's online presence through social media, web content, e-newsletters, and press releases Draft, design, schedule, and monitor dynamic social media content on Facebook, Instagram, and LinkedIn Evaluate and refine Gryphon Place's marketing strategy and marketing plan Use design programs to create marketing and promotional materials as needed for the organization Maintain relationships with media outlets; secure and facilitate spots in broadcast and print media for press releases, announcements and appearances, as needed Respond to media requests or work with the VP of People & Brand to designate a spokesperson or source of information. Ensure all external communication content is consistent with the organization's brand Develop and implement innovative sourcing strategies to attract diverse, quality candidates Ensure a positive candidate experience through all stages of the recruitment and selection process Plan and market major fundraising events, including debriefs, post-event surveys, strategic planning, and new creative ideas Manage the organization and distribution of promotional items and materials for events, presentations, and partners Other duties as assigned QUALIFICATIONS AND EXPERIENCE: Bachelor's degree in marketing, communication, or related field; or an equivalent amount of experience Minimum 2 years of marketing experience Minimum 1 year of event experience Proficient in design programs including Canva and Adobe Must hold a valid Michigan driver's license and have reliable transportation for work purposes and able to lift 40 pounds Ability to work evenings and weekends for outreach and event planning, as needed KNOWLEDGE / SKILLS / ABILITIES Strong computer and design skills Strong attention to detail Excellent verbal and written communication skills Ability to work evenings/weekends as needed Ability to complete assignments on a deadline Ability to work independently and exercise good judgment PHYSICAL REQUIREMENTS This is largely a sedentary role, and requires the ability to regularly sit, bend, stand, talk, hear and use hands and fingers to operate a computer and telephone. Events require the ability to walk and stand for long periods of time, as well as the ability to lift up to 40 pounds. This job description in no ways states or implies that these are the only duties to be performed by the employee(s) incumbents in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
$56k-72k yearly est. 9d ago
Vice President of Marketing & Communications
Patrick Industries 4.9
Marketing director job in Elkhart, IN
Patrick Industries, a publicly traded company headquartered in Elkhart, Indiana, invites you to join a team of dedicated Team Members who are passionate about delivering high-quality products and exceptional customer service. As a leading solutions provider serving a diverse range of markets across the United States, our commitment to innovation, quality, and sustainability has positioned us as a high growth, diversified and empowered Team of more than 10,000! Your adventure awaits! The Vice President of Marketing & Communications is a key leadership role tasked with shaping and driving Patrick Industries' marketing vision, brand identity, messaging, and strategic initiatives. This leader will ensure the company's diverse portfolio of brands is effectively positioned across its markets, enhancing customer engagement, driving innovation, and maintaining Patrick Industries' reputation as an industry leader in the manufacturing and distribution sectors. Specific responsibilities are as follows: * Marketing and Communications Strategy. Develop and implement a comprehensive marketing and communications strategy to support Patrick Industries' business objectives and long-term growth. Drive marketing and communication initiatives that strengthen the company's brand equity and position in the market. Identify new market opportunities and innovative approaches to expand brand reach. * Brand Management & Development. Oversee the development and execution of branding strategies that highlight the unique value of Patrick Industries' products and services. Ensure consistency of branding and messaging across all divisions, subsidiaries, and customer touchpoints. Lead creative initiatives to refresh and elevate brand positioning across industry verticals. * Communication. Develop content for external communications, including social media, trades, and key internal communications. Focus on generating local/regional/national media interest. Develop a communication program that continually informs our key constituents / C-suite on industry news, and trends. Collaborate and align with our investor relations team to tell our story. * Digital & Traditional Marketing Leadership. Drive the integration of digital marketing strategies, including web presence, social media, and content marketing, to engage with diverse audiences. Oversee traditional marketing efforts such as trade shows, print collateral, and direct marketing to complement digital initiatives. Utilize data analytics to measure performance and ROI, refining strategies for continuous improvement. * Market Insights & Competitive Analysis. Conduct in-depth market research to identify trends, customer needs, and emerging opportunities. Monitor competitors' strategies to position Patrick Industries as a leader in its space. Establish and report on marketing and communication metrics. Translate insights into actionable strategies to enhance customer experience and drive business growth. * Leadership & Team Development. Build, mentor, and lead a high-performing marketing team across multiple divisions and brands. Foster a culture of creativity, collaboration, and accountability within the marketing organization. Partner with cross-functional teams to align marketing efforts with product development, sales, and operational goals. * Customer and Stakeholder Engagement. Work closely with key customers, industry partners, and internal stakeholders to strengthen relationships and ensure alignment with marketing goals. Represent Patrick Industries at industry events, conferences, and customer meetings as a brand ambassador. * Financial Management. Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI. Track and report marketing performance metrics to the CEO and executive team. Identify cost-saving opportunities while maintaining the quality and impact of marketing initiatives. * Exemplify resolute commitment to Patrick's BETTER values of Balance, Excellence Trust, Team Work, Empowerment and Respect through words, actions and behaviors. * Assess, develop recruit, engage, and lead talent in marketing & brand strategy, as well as across the business, to build and maintain a proactive team biased to providing strong business results. * Exemplify and model Patrick's principles of effective leadership and culture model. * Embrace Patrick's talent/succession planning model with a goal of empowering team members to be their best selves optimizing performance and team member engagement. Candidate Profile Setting Strategy * The ability to create and articulate an inspiring vision for operational excellence within the pillars. * The inclination to seek and analyze data from a variety of sources to support decisions and to align others with Patrick's overall strategy. * An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push boundaries within the industry. * The ability to effectively balance the desire/need for broad change with an understanding of how much change the organization is capable of handling, to create realistic goals and implementation plans that are achievable and successful. Executing for Results * The ability to set clear and challenging goals while committing the organization to improved performance, tenacious and accountable in driving results. * Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through complex situations. * An accountable risk-taker who seeks data and input from others to foresee possible threats or unintended circumstances from decisions; someone who takes smart risks. * A leader who is viewed by others as having a high degree of business understanding with detailed knowledge of internal processes, procedures, product, and industry. Leadership * Leads by example; demonstrating Patrick's principles of effective leadership; Leading for Positive Influence and culture, Leading with Humility, Embracing Responsibility, Communicating with Excellence, Leading with Accurate and Social Awareness, Builds Healthy Accountability and is a Servant Leader. * Trusted partner to Patrick's leadership across the pillars. * Proven ability to inspire teams with an approachable style and creates confidence within the team. * Empowers team to solve issues. * Leads and runs presentations while being prepared to articulate issues and answer questions. * Decisive and empathetic leader, s/he will understand the importance of effectively communicating "the why" a team is to do something to build trust and create buy-in. * Passionate about building relationships with people with encouragement and professionalism. * Ensures team is fully informed of operational objectives and priorities are clear. * Gains understanding of challenges and empowers individuals and teams to find solutions. * Self-reflective and aware of his/her own limitations; and drives team performance with an attitude of continuous improvement by being open to feedback and self-improvement. Relationships and Influence * Naturally connects and builds strong relationships with vendors, customers, stakeholders, and others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively. * An ability to inspire trust and followership in others through proven abilities, influence, and passion for the business. * Creates a sense of purpose/meaning for the team that generates followership beyond his/her own personality and engages others to the greater purpose for the organization as a whole. * Delivers breakthrough innovations and business models that create value for all stakeholders, continually challenging traditional approaches. * Sets audacious business and sustainability goals, driving concerted action and investments, and stays the course in the face of setbacks or push-back from short-term oriented stakeholders. At Patrick Industries, BETTER Together is our commitment to being our best while striving to bring out the best in one another as we join forces Individually, as Teams, with our Business Units, with our Customers, our Communities and within our entire Patrick family. Patrick is an Equal Opportunity Employer. Location:
$167k-236k yearly est. 13d ago
Marketing Manager
Doeren Mayhew CPAs and Advisors 3.7
Marketing director job in Grand Rapids, MI
Job Description Doeren Mayhew is a $235 million tax, assurance and advisory firm headquartered in Troy, Michigan with 18 offices across the country and abroad. Founded in 1932, Doeren Mayhew is recognized as the 46th largest CPA firm in the U.S. and is positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you. Are you ready to take your marketing career to the next level? This is your chance to join a dynamic team and make a significant impact! We are seeking a strategic, results-driven Marketing Manager to lead marketing initiatives for the West Michigan region while also overseeing national go-to-market strategies for key industries, including Construction and Manufacturing. This role is responsible for developing, executing and optimizing integrated marketing programs that strengthen brand awareness, support business development, and drive growth at both the regional and national levels. Working closely with the Chief Marketing Officer, the West Michigan Managing Principal and industry leadership, the Marketing Manager will translate business objectives into actionable marketing strategies that position the firm as a trusted industry leader. This role is ideal for a creative and analytical marketer with strong project management skills who thrives in a fast-paced, professional services environment. ESSENTIAL DUTIES AND RESPONSIBILITIES: Regional Leadership Develop and execute integrated multi-channel marketing plans for the West Michigan region aligned with local and firmwide objectives. Partner with West Michigan Managing Principal and client service professionals to support new business pursuits, market expansion and regional growth initiatives. Develop and monitor the regional marketing budget to ensure effective allocation of resources and measurable ROI. Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking outcomes. Oversee content development, production and delivery of proposals to prospective clients for the region. Lead marketing personnel in region. Present regular updates on regional marketing performance, including KPIs and ROI metrics, to the CMO and senior leadership. Contribute to continuous improvement of marketing processes, tools and performance measurement. Industry Go-to-Market (GTM) Leadership Lead the development and execution of national go-to-market strategies for priority industries, including Construction and Manufacturing. Collaborate with industry leaders to define positioning, messaging, target audiences and value propositions that differentiate the firm in competitive markets. Curate and oversee industry-specific campaigns, thought leadership, content and collateral to drive awareness, engagement and pipeline growth. Partner with industry principals to align GTM strategies with client pursuits. Identify market trends, customer insights and competitive dynamics to inform strategic planning and innovation. Champion brand consistency and messaging across all regional and national marketing channels. Collaborate with the national marketing team to ensure alignment between regional efforts and national GTM strategies. DESIRED SKILLS AND EXPERIENCE: Bachelor's degree in marketing, business, communications or a related field. Minimum of seven years of experience in a related field, professional services or B2B industry experience a plus. Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages. Proven experience developing and executing regional and/or national marketing strategies and go-to-market programs. Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm. Demonstrated success managing budgets, vendors and multiple concurrent initiatives. Strategic, creative and results-oriented mindset with strong analytical and problem-solving abilities. Ability to adapt quickly to changing priorities and thrive in a fast-paced environment. Passion for staying up to date with industry trends and best practices. Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Acrobat; familiarity with HubSpot and Adobe Creative Suite (InDesign, etc.) a plus. Willingness and ability to travel. Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law. "Doeren Mayhew" is the brand name under which Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC and its subsidiary entities provide professional services. Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Doeren Mayhew Assurance is a licensed independent CPA firm that provides attest services to its clients, and Doeren Mayhew Advisors, LLC and its subsidiary entities provide tax and business consulting services to their clients. Doeren Mayhew Advisors, LLC and its subsidiary entities are not licensed CPA firms.
$78k-104k yearly est. 2d ago
Marketing Director
Bath Planet
Marketing director job in Grand Rapids, MI
Job DescriptionMarketing Director Bath Planet of West Michigan 📍 Full-Time | Grand Rapids, MI Bath Planet of West Michigan is a premier provider of high-quality, affordable bath remodeling solutions. Known for exceptional craftsmanship and customer service, we are a fast-growing company seeking an accomplished and strategic Marketing Director to lead our marketing operations and drive sustained business growth through targeted lead generation initiatives The Marketing Director will play a critical leadership role, overseeing the strategy, execution, and performance of all marketing initiatives. This individual will be responsible for generating consistent, high-quality leads through a combination of field marketing, event management, call center coordination, and multimedia advertising. We are looking for a data-driven, results-oriented marketing professional with proven success in both traditional and non-traditional lead generation channels-particularly within the home services or remodeling industry.Key Responsibilities Lead, manage, and develop the marketing department, including canvassing teams, event staff, and internal personnel. Design and execute a comprehensive, multi-channel marketing strategy focused on generating qualified leads and appointments. Oversee a high-performing canvassing program, ensuring consistent performance and measurable results. Direct the planning and execution of home shows, expos, and community events, ensuring strong brand representation and lead capture effectiveness. Collaborate closely with the call center to align on lead flow, scripting, and campaign performance. Manage advertising initiatives across traditional channels (TV, radio, print, direct mail) and digital platforms (Google Ads, Meta, programmatic, etc.). Monitor, analyze, and report on key performance metrics including cost per lead (CPL), conversion rates, and return on marketing investment. Ensure brand consistency and quality across all marketing touchpoints. Identify new opportunities for market expansion and campaign innovation. Qualifications Minimum of 5 years' experience in a senior marketing role, preferably within the home remodeling, home improvement, or related consumer services industries. Demonstrated success in managing a diverse array of marketing initiatives, and direct-response advertising. Strong leadership skills with experience in team development, vendor management, and cross-functional collaboration. Deep understanding of marketing analytics, budgeting, and performance measurement. Proficiency with digital marketing platforms, CRM systems, and lead tracking technologies. Excellent communication, organizational, and project management skills. Bachelor's degree in Marketing, Business, Communications, or a related field required. To Apply Interested candidates should submit a resume and cover letter detailing relevant experience. Powered by JazzHR uidn WZdLDX
$75k-124k yearly est. 6d ago
Marketing Director
Avero 3.9
Marketing director job in Elkhart, IN
Our customer is looking for a driven and experienced marketing director to join their growing team. This person should have strong experience leading marketing strategy, planning for tradeshows and communicating with a wide variety of people from external customers to videographers/graphic designers and internal teams. This person will be leading the marketing initiatives for new products, so they need experience coming up with new ideas and proven experience with sales growth or market share growth. This person must have a dynamic personality, be very passionate about their job but also have a strong business sense. This is a great opportunity for someone who loves being hands on running projects and is hungry to grow. They offer a competitive salary, full benefits, and great growth potential.
$76k-119k yearly est. 60d+ ago
Strategic Marketing VP
IDEX 4.7
Marketing director job in Benton Harbor, MI
If you're looking for a special place to build or grow your career, you've found it. Whether you're an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact. With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses around the globe, chances are, we have something special for you. Position: Vice President - Strategic Marketing, Position Summary: A technically strong strategic marketing leader with excellent interpersonal skills is sought to join the Business Development organization to support the pneumatics leadership, BU GMs, and commercial sales teams. The applicant should have a sound knowledge and understanding of pneumatic technology and gas management, and a strong background in commercial and BU excellence. The VP Strategic Marketing will partner with Pneumatics BUs' R&D, Manufacturing, and Commercial Sales and Marketing teams to develop and execute high-growth product line strategies and support strategic planning for the pneumatics Group. They will be the organization's market knowledge resource/voice in the targeted markets described. Essential Duties and Responsibilities: · Formulate strategic market and product line strategies based on deep market insight; gather and analyze market data and provide opportunity assessments by end-application, technology/product, competitor, and customer segmentation, with a goal of identifying targets for profitable growth in optics. · Maintain and update the source code for IMBED, Pneumatics' playbook for customer acquisition and consultative selling. · Create a highly focused marketing function that charts and owns plans around: Website (eCommerce, content, messaging) Social media (LinkedIn - promotion of IDEX Performance Pneumatics, supports hiring plans) Tradeshows · Drive strategy of Product, Price, Promotion, Place and People (5P) across IDEX Pneumatics sites in partnership with the BU GM's (through the lens of the strategic market-based vision) · Partner with BU GMs to incorporate IMBED™ into each business through partnerships with the commercial functions at the BUs. · Facilitate and drive strategic initiatives through the inception phase in collaboration with Business/Product Line Leaders, targeting market share expansion via differentiated new product development (NPD) in the selected strategic markets · Create an acquisition roadmap, then identify and cultivate acquisition targets aligned with the Group's strategic vision. · Participate in executing overall business strategy, including, but not limited to, the yearly strategic plan process. · Works across the group to drive success through product and sales collaboration across internal businesses with shared customer solutions or growth opportunities. · Responsible for developing a portfolio of consultative relationships with key opinion leaders to allow pneumatics to take advantage of transformative advances in product/technology innovations and translate into highly differentiated new product offerings Other duties as assigned Skills and Characteristics: · Able to work across organizational boundaries · Ability to understand and digest highly technical information · Able to manage multiple tasks and priorities · Strong communicator inside and outside the organization · Comfortable with ambiguity (ability to make decisions/judgements without knowing all the facts) · Able to take analysis to diagnosis to implementation · Demonstrated business acumen · Managed and led cross-functional teams · Demonstrated use of strategic marketing tools and commercial excellence tools · Prior product management experience · Has implemented a large project or process change successfully · Understands financial budgeting and reporting Education / Experience: Applicant should have 5+ years of business leadership experience, preferably in a sales, marketing, or product development role. Applicant should have a technical background in a scientific/engineering discipline at the Master's degree level or higher, relevant to the position described and key responsibilities. Person must be a dynamic leader capable of leading to achieve high level goals. Reporting and Location: This position may involve 35-50% travel to support trade shows and customer visits in the United States and internationally. This position may require lawful access to ITAR/EAR-controlled information, and employees in this role must meet those requirements. Requirements include US Citizenship or US Permanent Resident. This position will be based in the Chicago area, or at one of the BU sites in Linthicum, MD, Benton Harbor, MI, Rutherford, NJ, and reports to the President, Performance Pneumatics IDEX Corporation is an Equal Opportunity Employer committed to workforce diversity Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world? Total Rewards The compensation range for this position is $203,600.00 - $305,400.00, depending on experience. This position may be eligible for performance based bonus plan. Benefits Package Our comprehensive U.S. benefit offerings include: Health benefits, 401(k) retirement savings program with company match, PTO, and more. More information on our benefits and rewards can be found on our career page: ********************************************************** IDEX is an Equal Opportunity Employer. IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws. Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact our Talent Acquisition Team at ********************** for assistance with an accommodation. These contact tools may be used only by individuals with a disability for accommodation requests. Do not inquire as to the status of an application. Artificial intelligence is not used to screen, assess or select applicants. This posting is for an existing vacancy.
$203.6k-305.4k yearly Auto-Apply 5d ago
Retail Event Marketing Manager
Leaf Home 4.4
Marketing director job in Grand Rapids, MI
Leaf Filter is looking for a District Retail Marketing Manager to oversee teams of retail marketers at ten area stores. The ideal candidate will have multi-unit retail management experience, be well versed in local recruiting, and have the ability to manage multiple teams of lead-generators. Sales experience is a plus. Expected local travel up to 50%, and weekend availability is a must. The Leaf Home Retail Team demonstrates Leaf Filter products at local retail affiliates to generate leads and connect with the community. If you have an entrepreneurial spirit, are hard-working, and can wear many hats, we're looking for you! We have ambition and drive, and we're in constant development. We strive to be better than the best and we want you to join in our success! We consistently promote senior management from within the organization and will give you the training and expertise to take the next step in your career! What's in it for me? Weekly Pay - Salary of $72,200 with industry leading compensation package and weekly direct deposit Competitive Medical, dental and vision benefits Training - Be set up for success from day one with industry leading training and support at levels Advancement - Growth equals more opportunity for all employees - our leadership team is developed from within! Primary Purpose: The Retail Marketing Manager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships. Essential Duties and Responsibilities: Develop and drive retail-based marketing initiatives to generate sales leads for sales representative follow up Identify, schedule, and plan schedule for team of Retail Marketers in assigned territory Responsibility for budgeting and staffing within our retail affiliates Manage retail marketing team in generating new sales leads Manage retail marketing material and equipment set up and tear down Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market Recruit, hire, train and develop Retail Marketers and create accountability through established Retail Marketer goals and KPIs Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization Track and report retail metrics to evaluate performance and ROI of our retail partnerships Responsible for exceeding sales lead quotas based upon established KPIs Minimum Skills and Competencies: High school diploma or GED 2+ years experience of successful lead generation and management positions in direct to consumer industries Strong recruiting and training skills Experience with large scale budgeting and planning Excellent written and verbal communication skills Self-starter with ability to manage and develop others Ability to handle multiple priorities at one time Strong planning and organizational skills, including attention to detail Knowledge of current best practices and new strategies for retail marketing Travel within the assigned territory as needed Ability to work evenings and/or weekends Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access) Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball”. Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “today not tomorrow” mentality. Apply active listening skills through the ability to comprehend information presented and respond thoughtfully. Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion. Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional. Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection. Ability to provide timely and empathetic help through in-person, phone, email, and social media avenues that keeps the co-worker or customer's needs at the forefront of every interaction. Ability to communicate effectively, to recognize, understand, and manage one's own emotions as well as others, and foster positive working relationships across all levels of the organization. Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one's own actions, performance, and decisions. Physical Requirements: Normal office environment and field office/manufacturing/construction environment. Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates. Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects. Diversity and Inclusion Statement Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion. Equal Opportunity Statement Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law)
$63k-79k yearly est. 10d ago
Dir Marketing & Communications
Beacon Health System 4.7
Marketing director job in Granger, IN
The Director of Marketing and Communications will lead the day-to-day operations of Beacon Health Sytem's multi-state marketing and communications strategies. This senior-level position will oversee key areas, including consumer marketing, social media, content creation, internal communications, corporate communications, and media relations. The Director will be responsible for driving integrated communication strategies that enhance the health system's brand, foster patient engagement, and effectively communicate with both internal and external audiences. Hybrid work environment MISSION, VALUES and SERVICE GOALS * MISSION: We deliver outstanding care, inspire health, and connect with heart. * VALUES: Trust. Respect. Integrity. Compassion. * SERVICE GOALS: Personally connect. Keep everyone informed. Be on their team. Lead and manage the Marketing team by: * Lead and manage the marketing and communications teams responsible for consumer marketing, social media, internal communications, corporate communications, content creation, and media relations across all regions within the health system. * Develop and execute comprehensive marketing and communication strategies that align with the health system's objectives and drive brand awareness, engagement, and growth. * Oversee the creation of high-quality content, including written, visual, and digital materials, ensuring alignment with the health system's voice and mission. * Manage and optimize the health system's social media presence, fostering engagement and promoting key initiatives. * Cultivate strong relationships with media outlets, securing positive press coverage and managing crisis communication when necessary. * Collaborate with cross-functional teams, including clinical, operations, and leadership, to ensure cohesive messaging and consistency across all communication platforms. * Drive internal communications efforts to ensure clear, transparent, and engaging messaging for employees at all levels within the organization. * Measure and analyze the effectiveness of marketing and communication campaigns, providing actionable insights and continuous improvement recommendations. * Stay current on industry trends, best practices, and emerging technologies, applying knowledge to keep the health system's marketing and communications initiatives innovative and impactful. * Lead and mentor a diverse team of marketing and communications professionals, promoting a collaborative and high-performance culture. Performs other functions to maintain personal competence and contribute to the overall effectiveness of the department by: * Completing other job-related assignments and special projects as directed. Leadership Competencies * Drives Results - Consistently achieving results, even under tough circumstances. * Customer Focus - Building strong customer relationships and delivering customer-centric solutions. * Instills Trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity. * Collaborates - Building partnerships and working collaboratively with others to meet shared objectives. * Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. ORGANIZATIONAL RESPONSIBILITIES Associate complies with the following organizational requirements: * Attends and participates in department meetings and is accountable for all information shared. * Completes mandatory education, annual competencies and department specific education within established timeframes. * Completes annual employee health requirements within established timeframes. * Maintains license/certification, registration in good standing throughout fiscal year. * Direct patient care providers are required to maintain current BCLS (CPR) and other certifications as required by position/department. * Consistently utilizes appropriate universal precautions, protective equipment, and ergonomic techniques to protect patient and self. * Adheres to regulatory agency requirements, survey process and compliance. * Complies with established organization and department policies. * Available to work overtime in addition to working additional or other shifts and schedules when required. Commitment to Beacon's six-point Operating System, referred to as The Beacon Way: * Leverage innovation everywhere. * Cultivate human talent. * Embrace performance improvement. * Build greatness through accountability. * Use information to improve and advance. * Communicate clearly and continuously. DEIB Commitment Our commitment is to deliver outstanding care, inspire health, and connect with heart by fostering diversity, equity, inclusion and a profound sense of belonging in everything we do. Education and Experience * The knowledge, skills and abilities as indicated below are normally acquired through the completion of a bachelor's degree in marketing, communications, public relations, or related field. A master's degree is strongly preferred. * 10+ years of progressive experience in marketing and communications, with at least 5 years in a leadership role, preferably in the healthcare or health systems industry. Knowledge & Skills * Demonstrated experience in overseeing large-scale marketing campaigns, media relations, social media strategy, and content development. * Strong knowledge of integrated marketing strategies, corporate communications, and crisis communication management. * Exceptional leadership skills with the ability to manage and develop teams across multiple functions and regions. * Excellent written, verbal, and interpersonal communication skills. * Proven ability to collaborate with senior leadership and other stakeholders to achieve organizational objectives. * Strong analytical skills with experience measuring campaign effectiveness and optimizing strategies for better outcomes. * Familiarity with healthcare industry trends, regulations, and the evolving digital landscape. * Ability to work in a fast-paced, complex environment while managing multiple priorities. Working Conditions * Works in an office environment. * May be required to travel to off-site locations. * Hybrid work environment. Physical Demands * Requires the physical ability and stamina to perform the essential functions of the position. #LI-POST
$64k-104k yearly est. 60d+ ago
Product Marketing Manager
Whirlpool 4.6
Marketing director job in Benton Harbor, MI
Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com. The team you will be a part of The Product Marketing team markets the organization's products and services using customer marketing databases. Creates direct mail marketing plans, targeting specific market segments with specialized offers. Collaborates with market research in developing response models and other database improvements. May conduct data mining analyses of customer data to develop marketing trends. This role in summary The Product Marketing Manager will be aligned to either the Strategy or Launch team within a designated category (laundry, dish, cooking or refrigeration) and is responsible for developing and executing Category Insights, Product Plans, and Strategic Projects for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to execute our five year product roadmap. The Product Marketing Manager is also responsible for understanding competitive activity and marketplace trends. Your responsibilities will include * Drive long-term product planning strategies through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to help create an effective plan to sell. * Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning. * Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics. * Act as global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions. * Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions. * Drive projects from Advanced Development to Production Project Readiness. Minimum requirements * Bachelor's degree * 5+ years experience in marketing, brand management, product management or similar discipline Preferred skills and experiences * Bachelor's degree in Marketing or similar related field * Master's degree * Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively * Excellent critical thinking, sound judgment and effective decision-making ability * Proven success working in a fast paced, complex matrixed environment * Strong strategic and analytical mindset * Strong business acumen with the ability to use insights to drive action * Highly collaborative with ability to build solid working partnerships across functional groups What we offer Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required). Additional information Whirlpool's Ways of Working Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including: * Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. * Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year. * Sabbatical - Four weeks paid leave after every five years of service. Connect with us and learn more about Whirlpool Corporation See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
$90k-116k yearly est. 60d+ ago
Retail Event Marketing Manager
Leaffilter North, LLC 3.9
Marketing director job in Grand Rapids, MI
Leaf Filter is looking for a District Retail Marketing Manager to oversee teams of retail marketers at ten area stores. The ideal candidate will have multi-unit retail management experience, be well versed in local recruiting, and have the ability to manage multiple teams of lead-generators. Sales experience is a plus. Expected local travel up to 50%, and weekend availability is a must. The Leaf Home Retail Team demonstrates Leaf Filter products at local retail affiliates to generate leads and connect with the community. If you have an entrepreneurial spirit, are hard-working, and can wear many hats, we're looking for you! We have ambition and drive, and we're in constant development. We strive to be better than the best and we want you to join in our success! We consistently promote senior management from within the organization and will give you the training and expertise to take the next step in your career! What's in it for me? Weekly Pay - Salary of $72,200 with industry leading compensation package and weekly direct deposit Competitive Medical, dental and vision benefits Training - Be set up for success from day one with industry leading training and support at levels Advancement - Growth equals more opportunity for all employees - our leadership team is developed from within! Primary Purpose: The Retail Marketing Manager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships. Essential Duties and Responsibilities: Develop and drive retail-based marketing initiatives to generate sales leads for sales representative follow up Identify, schedule, and plan schedule for team of Retail Marketers in assigned territory Responsibility for budgeting and staffing within our retail affiliates Manage retail marketing team in generating new sales leads Manage retail marketing material and equipment set up and tear down Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market Recruit, hire, train and develop Retail Marketers and create accountability through established Retail Marketer goals and KPIs Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization Track and report retail metrics to evaluate performance and ROI of our retail partnerships Responsible for exceeding sales lead quotas based upon established KPIs Minimum Skills and Competencies: High school diploma or GED 2+ years experience of successful lead generation and management positions in direct to consumer industries Strong recruiting and training skills Experience with large scale budgeting and planning Excellent written and verbal communication skills Self-starter with ability to manage and develop others Ability to handle multiple priorities at one time Strong planning and organizational skills, including attention to detail Knowledge of current best practices and new strategies for retail marketing Travel within the assigned territory as needed Ability to work evenings and/or weekends Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access) Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball". Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "today not tomorrow" mentality. Apply active listening skills through the ability to comprehend information presented and respond thoughtfully. Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion. Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional. Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection. Ability to provide timely and empathetic help through in-person, phone, email, and social media avenues that keeps the co-worker or customer's needs at the forefront of every interaction. Ability to communicate effectively, to recognize, understand, and manage one's own emotions as well as others, and foster positive working relationships across all levels of the organization. Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one's own actions, performance, and decisions. Physical Requirements: * Normal office environment and field office/manufacturing/construction environment. * Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates. * Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects. Diversity and Inclusion Statement Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion. Equal Opportunity Statement Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law)
$61k-78k yearly est. 11d ago
Vice President of Sales and Marketing
EG Professional
Marketing director job in Kentwood, MI
Job Description Vice President of Sales and Marketing The Sales and Marketing Director is responsible for developing and executing Autocam Medical's global commercial strategy to drive sustainable growth, strengthen customer relationships, and enhance the company's brand presence in the medical device market. This senior leadership role combines strategic vision with hands-on leadership of the sales and marketing functions, ensuring alignment between customer needs, operational capabilities, and corporate objectives. The ideal candidate is a strategic thinker and results-driven leader with deep experience in B2B sales, marketing, and business development within the medical device or advanced manufacturing sectors. ResponsibilitiesStrategic Leadership · Develop and implement a comprehensive commercial strategy that supports corporate growth, profitability, and market expansion objectives. · Lead, mentor, and develop a high-performing sales and marketing team focused on customer satisfaction and business growth leveraging a disciplined sales process. · Partner with executive leadership to define long-term goals, KPIs, and strategic initiatives that align with Autocam Medical's mission and values. · Oversee annual budgeting, forecasting, and performance tracking for all sales and marketing activities Sales & Business Development · Drive new business growth through targeted customer acquisition, relationship management, and market expansion efforts. · Cultivate strategic partnerships with key medical device OEMs and contract manufacturing customers. · Oversee the negotiation of major contracts and agreements, ensuring competitive positioning and margin optimization. · Collaborate with engineering and operations teams to support product development and ensure customer requirements are met. · Provide market intelligence to inform product roadmaps, pricing strategies, and capacity planning. Marketing & Brand Management · Lead global marketing initiatives to strengthen the Autocam Medical brand, positioning the company as a premier partner in precision medical manufacturing. · Direct marketing communications, digital presence, trade shows, and thought leadership programs. · Ensure consistent messaging, brand integrity, and alignment with company strategy across all channels. · Oversee customer engagement programs, industry events, and corporate communications. Cross-Functional Collaboration · Partner with Operations, Engineering, and Quality to align production capabilities with customer demand and emerging market opportunities. · Contribute to innovation and new product development initiatives through customer insights and market feedback. · Collaborate with Finance to analyze sales performance, market profitability, and return on investment (ROI) across programs. Requirements · Proven success in developing and executing strategic growth initiatives at a senior level. · Strong leadership and team development skills, with a track record of building effective commercial teams. · Excellent communication, negotiation, and presentation abilities. Education and Work Experience Required · Bachelor's degree in Business, Marketing, Engineering, or a related field. · Minimum 10 years of progressive experience in sales and marketing leadership roles within the medical device, precision manufacturing, or contract manufacturing industries. · MBA or equivalent advanced business degree. · Experience leading global or multi-site commercial teams.
$133k-238k yearly est. 30d ago
Sales & Marketing Director
The C2 Group 4.4
Marketing director job in Grand Rapids, MI
The C2 Group's Sales and Marketing Director focuses on driving new business growth and accelerating revenue through strong leadership, strategic insight, and sales and marketing execution. This role will be accountable for the performance and alignment of both lead generation and sales conversion, ensuring marketing efficiency translates directly into sales closed deals and long-term client relationships. The role sits on the Executive Team and oversees the entire lifecycle of new business generation, pipeline management, and account development while balancing strategic planning with active participation in sales efforts. Success in this position requires the ability to create momentum across teams, refine sales processes, and cultivate a high-performance culture of client ownership focused on measurable outcomes. The C2 Group is located in Grand Rapids, Michigan. We have a strong preference for candidates located in Michigan or the Midwest. This position will require regular trips to Grand Rapids. About C2: The C2 Group is a Midwest based digital thought leader that creates and supports world class content management experiences. C2 drives digital value creation with our special blend of candor, team, and adoption. We rely on trust and clear communication to do our work. The foundation of our culture consists of coaching and partnerships, enabling the talented people we work with, both internal and clients, to thrive. Core Values: Intentional - Intent drives how we engage in our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery. Enthusiastic - Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it is in service to team or task, we look to engage with a positive focus and energy. Low Ego - Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is a team pursuit. We aspire to be accountable, receptive to feedback, and team oriented. Accountabilities of the Sales and Marketing Director: Lead, manage, and hold accountable Lead, coach, manage, and hold accountable direct reports Support and promote the company values, culture, and processes Ensure team alignment with company vision and EOS tools (Rocks, Scorecards, L10s) Set clear expectations, provide frequent feedback, and facilitate quarterly conversations Monitor team health and support growth through IDS (Identify, Discuss, Solve) Provide the necessary training opportunities, tools, and resources to ensure team success Own marketing strategy and process Develop and execute marketing strategy in line with company annual and quarterly goals Assist in new offering development based on market trends Develop marketing approach for differentiation against competitors with similar services Maintain a C2 presence in the Midwest digital agency landscape Report on marketing activity results with clear initiatives, measurables, and outcomes Develop, maintain, and ensure marketing processes are followed by all Own sales strategy and process Develop and execute sales strategy in line with company annual and quarterly goals Uphold process to qualify prospects against established target audience / market Oversee successful handoffs of sold work to PMO team Prioritize sales activity and pipeline management in alignment with company goals and upcoming capacity Report weekly on progress made toward goals to Executive Team Develop, maintain, and ensure sales processes are followed by all Lead goal forecasting and reporting Drive quarterly and annual sales forecasting to inform goals Ensure new and account pipeline activities are adequate to achieve sales goals Ensure accurate use of client relationship management tools (CRM) Centralize sales activity within C2 infrastructure for transparency of activities and progress Drive Lead Generation Generate marketing leads through campaigns and inbound strategies Maintain key channel relationships and industry presence Manage technology partner relationships Own The C2 Group website Oversee creation of all marketing materials Own proposal and contract management Maintain all boilerplate contract language for proposals, SOWs, MSAs, and pitch decks Guide legal counsel communication to ensure forward-thinking, quality contract language Drive scoping activities and contract reviews to ensure accurate contract creation Ensure accurate and centralized use of contract creation tools Lead ‘close business' activities Meet quarterly and annual company sales goals Support and guide direct reports to meet sales goals Oversee successful process for and execution of handoffs of sold work to PMO team Education & Experience: Bachelor's degree specializing in business administration, sales, marketing, IT, computer science or equivalent work experience. Minimum of two (2) years managing a team. Proven prior experience with proposal responses in complex IT and/or software development arena. Three (3) to five (5) years of experience in digital agencies. Experience working within the EOS (Entrepreneurial Operating System) framework Previous experience with the sale of services including web design and development, either in delivery of or sales of Proven ability to hit financial or sales goals. Experience with developing client-facing account plans.
$87k-138k yearly est. Auto-Apply 60d+ ago
Custom Framing Manager- Full Time
Michaels 4.2
Marketing director job in Portage, MI
Store - PORTAGE, MILead and coach a team of framers who focus on building customer relationships while creating a framing solution for their art. Drive custom framing sales. Assist customers in creating a memorable framing solution for their art. Major Activities Assist Store Manager in leading and managing adherence to Standard Operating Procedures (SOP's) and Company programs to ensure compliance to applicable laws and requirements; ensure execution of Company policies and standards; hold team accountable for store conditions and results Develop and coach the team selling behaviors Leads the delivery of high-quality custom framing solutions to our customers on time by planning workload in partnership with the Store Manager Achieve your KPI's and manage the framing team to achieve their role KPI's Review sales and production workload and build plans and sales floor time for networking. Manage and execute the inventory management processes as assigned Manage and execute shrink and safety programs. Serve as Manager on Duty (MOD) Assist with interviewing, on-boarding, coaching, observing and training of new Team members; support with Talent Development activities; participate in Performance Mgmt. activities of your team; utilize the leadership competencies for continued self-development Partners with MOD's daily on the expectations of framing and other framers. Interacts with others in an accepting and respectful manner; remains positive and respectful, even in difficult situations; promotes commitment to the organization's vision and values; projects a positive image and serves as a role model for others Participate in the truck un-load and stocking processes to ensure truck standards are followed and completed within budget Follow Standard Operating Procedures (SOPs) and Company programs and ensure a safe environment Acknowledge customers, help locate product and provide solutions Assist with Omni channel processes Other duties as assigned Minimum Type of experience the job requires Basic computer skills Preferred Type of experience the job requires Previous custom framing experience is preferred Retail management experience Experience leading a sales team Physical Requirements Regular bending, lifting, carrying, reaching and stretching Ability to move throughout the store Ability to remain standing for long periods of time Lifting heavy boxes and frames and accessing high shelves by ladder or similar equipment If you need help performing these functions of your job, please contact supervisor so that we may engage in the interactive process with you and find a reasonable accommodation Work Environment Public retail store setting taking care of our customers; all public areas are climate controlled; some stock rooms may not be climate controlled; some outdoor work if assigned to retrieve shopping carts or while unloading trucks; Frame shop contains glass cutter and heat press ; work hours include nights, weekends and early mornings Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job. At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit ***************** At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit ***************** Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together. Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at ************** (1800-MICHAEL). EEOC Know Your Rights Poster in English EEOC Know Your Rights Poster in Spanish EEOC Poster Optimized for Screen Readers Federal FMLA Poster Federal EPPAC Poster
$72k-102k yearly est. Auto-Apply 37d ago
Market Sector Director
Tower Pinkster 4.1
Marketing director job in Grand Rapids, MI
Join our team and open a new door to an amazing career! TowerPinkster is an innovative architecture, engineering and interior design firm based in the Midwest with offices in Michigan, Indiana, and Kentucky. We are looking for a talented Market Sector Leader to work directly with the business development team and guide new client relationship efforts in the government and (or) commercial market sector(s). This position includes working in the Firm's key sectors to identify and develop client and community contacts with long‑term impact for the future success of the firm. The Market Director position favors an experienced, strategic professional with drive, initiative, strong interpersonal skills, and the desire to work in a collaborative environment with our team. Position available in Michigan and Indiana offices. Responsibilities Culture Lead and encourage positive communication among team members and across other disciplines. Create opportunities to enhance teamwork and create inclusion, leading to a positive work environment. Strive to cultivate equity, respect, integrity, humor, and the celebration of talent. Promote a positive work culture by leading by example and supporting TowerPinkster Leadership Team. Client Perform business development functions, to include marketing, business development, and external networking to create personal connections and involvement in professional organizations. Create and maintain long‑standing relationships with clients. Lead the process of interviewing with prospective new clients. Collaborate with the client in the planning and design process, determining solutions and defining the scope of the project to meet client needs. Project Ensure clear understanding of project scope, roles, expectations and deadlines. Serve as the senior subject‑matter expert to resolve project challenges. Provide project management, design expertise, and contract administration for select projects. Lead and coordinate project efforts with other disciplines, clients, and construction partners to meet schedule milestones. Contribute and implement techniques for improving procedures and standards. Define scope of work and determine professional service fees. Conduct field assessments, design analysis, and perform site visits. Create and write reports and presentations to clients. Mentorship Assist the Manager(s) and Supervisor(s) with individual and team growth and development and create opportunities for educational learning. Influence the careers of professionals on your team. Mentor the team and share experiences, knowledge, skills, and lessons learned for continuous improvement. Lead, teach and guide project team members to assist in their growth and development. Leadership Communicate appropriate staffing levels and workload through collaboration with Manager(s) and Supervisor(s) in other office(s). Project future staffing needs and participate in various recruiting efforts for future staff. Develop and manage the market sector budget. Participate in organizations and other outside work activitiesto promote TowerPinkster and to developrelationships for long term talent selection. All other job duties as apparent or assigned. Business Development Lead business development efforts based on past and current relationships and network. Develop standard letter proposals and work with the Marketing team to develop RFQ/P proposal responses for various project pursuits. Lead and provide direction for interview presentations. Identify annual sales capture within market sector and set annual sales goals for market. Assist in definition of marketing plan including project pursuits, advancing expertise, strengthening reputation in sector, and defining advertisements / sponsorships / PR opportunities within sector. Establish and maintain positive relationships with City and County jurisdictions, State agencies, municipalities, and other clients and organizations. Identify potential community engagement opportunities and methods to enhance your profile in the community. Update marketing contacts weekly and attend BD meetings and others as required. Participate in speaking engagements and written articles that promote the Firm as an industry expert in the market sector. Mentor/develop other team members in business development roles and actives. Attend industry/market sector conferences for professional growth, networking, and promotion of our services. Project Engagement Work in a leadership role on a project team which may consist of client management, creative team structure, contract review and negotiation, programming, concept design, project management oversight, and skills that result in successful projects and satisfied clients. Work with Project Manager to review and edit project contracts and participate with PM in negotiation of contact language with client, attorneys, insurance provider, etc. Lead client management of relationship for project specific work and/or to maintain client satisfaction with various client contacts. Oversee client satisfaction feedback. Participate in problem solving with Project Manager and client related to potential errors and omissions, and challenging issues that arise during or after the project. Support the Project Manager, as necessary, in meetings requested by the client. Participate in any legal issues or claims that arise regarding a project. Monitor the profitability of projects that you are leading, meet with the Project Manager regarding project performance, and help support the PM on additional service requests. Position Qualifications Comprehensive understanding of the business development role with an architecture and engineering firm, and strategies for proactive pursuits of clients and project. Proficient with establishing project fees, project schedules, and work plans. Excellent verbal and written communication, organization, and time management skills. Able to effectively present information and respond to questions from clients, stakeholders, and the general public. Strong background and success with project and people management. Ability to interact positively and professionally with clients, team members, and partners. Must balance time between office locations - Kalamazoo, Grand Rapids, other location(s). Participation in professional organization memberships, meetings, and conferences. Education/Experience Bachelor's or Master's Degree in Architecture, Engineering, Interior Design, or Landscape Architecture from a four‑year college or university. Licensure and/or accreditation from industry organizations. A minimum of 8+ years of related experience in the industry. Experience with Business Development and Proposal generation. Experience with managing and maintaining positive client relationships. Experience with all phases of project development; including studies, programming, concept development through construction administration. Experience with various project delivery methods. Technical Skills Knowledge of Microsoft Office, including Word, Excel, and Project. Knowledge of Revit, AutoCAD, Photoshop, InDesign, etc. Knowledge of Google Workspace, including Slides, Docs, Sheets, Forms, Calendar, Gmail, etc. What We Offer We take a holistic approach to ensure the wellbeing of our team members. TowerPinkster is proud to support its team members with a robust compensation and benefits package, which includes: Industry‑leading compensation package, including paid overtime, performance bonuses, and profit sharing. National award‑winning culture and a supportive work environment that empowers employees to stay healthy, fulfill their interests and passions, and balance work and life goals. A collaborative work environment along with many culture connection events and wellness activities, to include walking challenges, fitness challenges, book clubs, in‑office chair massages, and more. We offer a Thrive program providing incentives up to $400.00 annually. Flexible work hours with a work‑life balance program providing six additional days off per year, and a healthy paid time off program. A comprehensive benefits package including health, dental, vision, 401(k), life insurance, short‑term and long‑term disability benefits, and paid community service hours. Annual team training, professional development opportunities, and career growth planning. The opportunity to reach your career goals with an award‑winning firm. We highly encourage licensure, certification, and professional organization memberships, which are fully paid. Continued educational opportunities and a tuition reimbursement program. Firm‑paid life and wellness coach for individuals and families in partnership with Ulliance. TowerPinkster is a firm of architects, engineers, and interior designers committed to design integrity, quality, and environmental responsibility. Our doors opened in 1953 with just six people, and now we have more than 250 of the best employees in Michigan, Indiana, and Kentucky. At our firm, it's our people who make us different. We have the freedom to explore new ideas, the tools to create innovative strategies, and the talent to inspire our clients through interactive design. We strive to create a diverse, equitable, and inclusive culture that empowers each person to be their genuine self. We are committed to Diversity, Equity, and Inclusion. For more than 70 years, we have made significant contributions to our communities through our commitment to quality, sustainability, and equitable design. Our active DEI committee is focused on driving initiatives within three areas: people, purpose, and process. Our expertise and collaborative, client‑centered approach means the best ideas rise to the top. TowerPinkster received the 2025 National 101 Best and Brightest Companies to Work for Award and the 2025 Best Firm Award from Zweig Group. We are proud of this achievement and are thankful for our client relationships, our generous communities, and all the employees who contribute to TowerPinkster's exciting and creative culture! Our supportive work environment helps employees reach their career goals, and we have fun doing it! ********************** We are an Equal Opportunity Employer #J-18808-Ljbffr
$87k-126k yearly est. 3d ago
Senior Brand Marketing Manager
WK Kellogg Co 4.8
Marketing director job in Battle Creek, MI
At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. As a Senior Brand Marketing Manager, you'll be the brand leader for some of our most iconic cereal brands. In this role, you'll work closely with cross-functional and agency partners to develop insightful brand strategies and powerful commercial plans to drive growth on the base business. You will work closely with our brand marketing leaders; partner cross-functionally with sales, innovation, supply chain, finance, media operations and legal; and build strong relationships with advertising agencies, media partners and other marketing vendors. We're looking for you to bring strong analytical skills, a deep understanding of human insights, and a passion for creativity to build marketing programs that deliver fame, fortune and fandom for our brands. Here's What You'll Be Doing: * Create a bold brand strategy for your portfolio, ensuring alignment with WK Kellogg Co's overall strategy. * Oversee brand positioning, visual identity, media plans, and creative development to achieve share growth. * Lead the planning, execution, and performance analysis of multi-channel marketing campaigns (digital, social, video). * Partner with agencies and internal stakeholders to develop compelling brand content and activation plans * Collaborate with sales and commercial partners to drive strong in-market execution and impact. * Manage P&L, budget allocation, and performance tracking to drive brand growth and efficiency. Requirements: * Bachelor's degree in a related field is required. * An MBA or a master's degree in marketing, business management, or a related field is preferred. * Brand Management experience required, preferably within the CPG environment * The ability to diagnose and decomp in-market sales performance drivers via Circana or Nielsen data required * Proven track record of building and executing strategic brand plans, especially in partnership with agencies. * Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment. * The ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations. Salary Range: $139,440 - $183,015 Salary pay ranges are determined by role and level. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions. At WK Kellogg Co, our success depends on our most vital asset - our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best - physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position: * Incentive Plan bonus eligibility * Health, dental and vision insurance * Savings and Investment Plan with Company match and contribution * Paid Time Off (includes paid sick time) * 11 Paid Holidays * Life Insurance, AD and D Insurance and STD/LTD * Tuition reimbursement, adoption assistance for eligible employees * Employee recognition program The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions Our comprehensive and competitive benefits not only deliver value to you and your family, but also offer choice to meet your unique needs and knowledge to empower confident decision-making. ABOUT WK KELLOGG CO At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit ****************** If we can help you with a reasonable accommodation throughout the application or hiring process, please email ************************** THE FINER PRINT The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For US applicants: Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow this link. Let's create gr-r-reat days, WK Kellogg Co Recruitment
$139.4k-183k yearly 12d ago
Manager of Marketing & Brand
Gryphon Place 3.3
Marketing director job in Kalamazoo, MI
Full-time Description STATEMENT OF THE JOB The Manager of Marketing & Brand is responsible for external communications, including designing print and social medial content for the organization, website management, marketing, event planning and employer brand. The Manager will also work internally with leadership across all departments to understand the company's hiring needs and business objectives to help create a talent acquisition strategy that aligns with these goals. Requirements ESSENTIAL FUNCTIONS Expand Gryphon Place's online presence through social media, web content, e-newsletters, and press releases Draft, design, schedule, and monitor dynamic social media content on Facebook, Instagram, and LinkedIn Evaluate and refine Gryphon Place's marketing strategy and marketing plan Use design programs to create marketing and promotional materials as needed for the organization Maintain relationships with media outlets; secure and facilitate spots in broadcast and print media for press releases, announcements and appearances, as needed Respond to media requests or work with the VP of People & Brand to designate a spokesperson or source of information. Ensure all external communication content is consistent with the organization's brand Develop and implement innovative sourcing strategies to attract diverse, quality candidates Ensure a positive candidate experience through all stages of the recruitment and selection process Plan and market major fundraising events, including debriefs, post-event surveys, strategic planning, and new creative ideas Manage the organization and distribution of promotional items and materials for events, presentations, and partners Other duties as assigned QUALIFICATIONS AND EXPERIENCE: Bachelor's degree in marketing, communication, or related field; or an equivalent amount of experience Minimum 2 years of marketing experience Minimum 1 year of event experience Proficient in design programs including Canva and Adobe Must hold a valid Michigan driver's license and have reliable transportation for work purposes and able to lift 40 pounds Ability to work evenings and weekends for outreach and event planning, as needed KNOWLEDGE / SKILLS / ABILITIES Strong computer and design skills Strong attention to detail Excellent verbal and written communication skills Ability to work evenings/weekends as needed Ability to complete assignments on a deadline Ability to work independently and exercise good judgment PHYSICAL REQUIREMENTS This is largely a sedentary role, and requires the ability to regularly sit, bend, stand, talk, hear and use hands and fingers to operate a computer and telephone. Events require the ability to walk and stand for long periods of time, as well as the ability to lift up to 40 pounds. This job description in no ways states or implies that these are the only duties to be performed by the employee(s) incumbents in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
$56k-72k yearly est. 39d ago

Learn more about marketing director jobs

How much does a marketing director earn in Kalamazoo, MI?

The average marketing director in Kalamazoo, MI earns between $58,000 and $154,000 annually. This compares to the national average marketing director range of $68,000 to $193,000.

Average marketing director salary in Kalamazoo, MI

$94,000

$58,00010%

$94,000Median

$154,00090%

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Marketing director jobs in Kalamazoo, MI - 62 jobs

Market Sector Director

Marketing Manager