We're looking for a Director of Ecommerce to lead and grow our direct-to-consumer business. This role owns the performance of our online channel end-to-end-strategy, execution, and results. You'll be responsible for driving sustained, profitable growth while delivering seamless, customer-first digital experiences.
This is a high-visibility leadership role where you'll work cross-functionally with Marketing, Merchandising, Supply Chain, Finance, and Technology to scale a best-in-class e-commerce operation.
What You'll Do
Own the full e-commerce P&L, including revenue, margin, CAC, LTV, and operating expenses
Set and execute the annual and long-term e-commerce strategy
Drive growth across traffic, conversion, average order value, and retention
Lead site merchandising, product launches, promotions, and pricing strategy
Oversee UX/UI, front-end development, and platform evolution
Partner with Marketing to optimize paid media, SEO, affiliates, and email/SMS
Champion the customer experience-from site speed and mobile optimization to checkout and post-purchase journeys
Build, coach, and lead a high-performing e-commerce team
Own analytics, insights, and experimentation through A/B and multivariate testing
Collaborate with Operations and Supply Chain on fulfillment, shipping, and international expansion
Evaluate and implement emerging technologies including AI personalization, composable commerce, and social commerce
What You Bring
10+ years of e-commerce experience, including 5+ years in a senior leadership role
Proven success scaling a DTC business to $100M+ in annual revenue
Experience owning and growing a full e-commerce P&L
Deep knowledge of modern e-commerce platforms and architectures
Strong analytical skills with experience using tools like GA4, Amplitude/Heap, Looker/Tableau, and advanced spreadsheets
Hands-on experience with CRO, personalization, and customer data platforms
A collaborative leadership style and passion for building high-performing teams
Comfortable operating in fast-paced, high-growth environments
Bachelor's degree required
Why You'll Love Working Here
Opportunity to own and shape a high-growth DTC business
High impact, high visibility role with executive partnership
Collaborative, entrepreneurial culture
Ability to influence strategy, technology, and customer experience at scale
Ready to lead our Ecommerce growth and make an impact? Apply today!
$105k-169k yearly est. 1d ago
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Marketing Manager
Puroclean Disaster Services 3.7
Marketing director job in Green Bay, WI
Marketing ManagerPerks:
Online Mobile Courses
Flexible Scheduling
Paid Training for Career Advancement
Opportunity to Help People in Times of Need
Aggressive Competitive Wages
Company and Culture:PuroClean, a leader in emergency property restoration services, helps families and businesses overcome the devastating setbacks caused by water, fire, mold, biohazard, and other conditions resulting in property damage. We operate with a ‘servant-based leadership' mindset and seek to create an environment where our team members can grow both professionally and spiritually through serving our customers, communities, and each other. Job Position Description:With a ‘One Team' mentality, Manage the Franchise marketing team and all sales and marketing initiatives. Develop and implement an annual marketing plan, which promotes Franchise services and develops a diverse customer base. Train and coach a professional marketing team capable of achieving annual sales revenues goals. Manage and improve customer satisfaction, including the resolution of any customer complaints. The annual marketing plan is effectively executed, resulting in the achievement of annual sales revenue goals, building of Brand awareness, an increase in new customers, and expansion of diverse markets. Customer expectations are met or exceeded. All customer complaints are resolved quickly to the satisfaction of the customer. A PuroClean Marketing Manager takes pride in going above and beyond customer expectations in their times of need by providing a world class level of service which sets up apart from our competitors in the industry. Responsibilities:
Develop and manage marketing tasks unique to the needs PuroClean and its customers and clients, planning of continuing education classes, hosting lunch and leans and building relationships with centers of influence
Identify create and execute annual marketing objectives in line with operating budget.
Monitor customer satisfaction by reviewing customer satisfaction forms, conducting follow-up phone calls, and doing follow-up visits to ensure customers are satisfied
Recruiting, training and coaching additional sales staff when applicable
Building brand awareness, promoting the ‘One Team' culture and having a genuine willingness to make a difference in your community through service.
Qualifications:
Ability to communicate clearly and effectively with a genuine interest in people. Asking open ended questions and delivering the brand ‘message'.
Talent in identifying and maximizing opportunities to build relationships with clients and customers to create win-win situations and support the business. Excellent organizational skills.
Comfortable with setting and running appointments, educational classes, and community events in a group setting
Respect for safety and brand identity guidelines. Ability to present yourself professionally and with integrity in a sales-based setting.
Compensation: $40,000.00 - $100,000.00 per year
“We Build Careers”
- Steve White, President and COO
With over 300 locations across North America and Canada, PuroClean is leading the industry in emergency property restoration services, by helping families and businesses overcome the devastating setbacks caused by water, fire, mold, biohazard, and other conditions resulting in property damage. We operate with a ‘servant-based leadership' mindset and seek to create an environment where our team members can grow both professionally and spiritually through serving our customers, communities, and each other.
Culture is very important to us. We want to make sure that we are the right fit for YOU!
Apply today and join our Winning TEAM.
“We are One Team, All In, Following The PuroClean Way in the spirit of Servant Leadership”
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to PuroClean Corporate.
$40k-100k yearly Auto-Apply 60d+ ago
Director of Ecommerce
Mills Fleet Farm
Marketing director job in Appleton, WI
About the Role We're looking for a Director of Ecommerce to lead and grow our direct-to-consumer business. This role owns the performance of our online channel end-to-end-strategy, execution, and results. You'll be responsible for driving sustained, profitable growth while delivering seamless, customer-first digital experiences.
This is a high-visibility leadership role where you'll work cross-functionally with Marketing, Merchandising, Supply Chain, Finance, and Technology to scale a best-in-class e-commerce operation.
What You'll Do
* Own the full e-commerce P&L, including revenue, margin, CAC, LTV, and operating expenses
* Set and execute the annual and long-term e-commerce strategy
* Drive growth across traffic, conversion, average order value, and retention
* Lead site merchandising, product launches, promotions, and pricing strategy
* Oversee UX/UI, front-end development, and platform evolution
* Partner with Marketing to optimize paid media, SEO, affiliates, and email/SMS
* Champion the customer experience-from site speed and mobile optimization to checkout and post-purchase journeys
* Build, coach, and lead a high-performing e-commerce team
* Own analytics, insights, and experimentation through A/B and multivariate testing
* Collaborate with Operations and Supply Chain on fulfillment, shipping, and international expansion
* Evaluate and implement emerging technologies including AI personalization, composable commerce, and social commerce
What You Bring
* 10+ years of e-commerce experience, including 5+ years in a senior leadership role
* Proven success scaling a DTC business to $100M+ in annual revenue
* Experience owning and growing a full e-commerce P&L
* Deep knowledge of modern e-commerce platforms and architectures
* Strong analytical skills with experience using tools like GA4, Amplitude/Heap, Looker/Tableau, and advanced spreadsheets
* Hands-on experience with CRO, personalization, and customer data platforms
* A collaborative leadership style and passion for building high-performing teams
* Comfortable operating in fast-paced, high-growth environments
* Bachelor's degree required
Why You'll Love Working Here
* Opportunity to own and shape a high-growth DTC business
* High impact, high visibility role with executive partnership
* Collaborative, entrepreneurial culture
* Ability to influence strategy, technology, and customer experience at scale
Ready to lead our Ecommerce growth and make an impact? Apply today!
Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.
$109k-179k yearly est. 24d ago
Product Marketing Manager - Launch Strategy
Cisco Systems, Inc. 4.8
Marketing director job in Appleton, WI
Remote United States The application window is expected to close on 1/30/26 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Meet the Team We are seeking a dynamic individual to join our fast-paced, culture-first marketing team-someone who thrives in a collaborative environment, embraces change, and is passionate about driving impactful campaigns in the ever-evolving technology landscape.
As a member of the Cisco Infrastructure and Security Product Marketing team you will partner across Cisco's larger marketing organization, Product Management, Engineering, and Sales to lead the strategy and cross-functional orchestration of our most business-critical initiatives
Your Impact
As a Product Marketing Manager for Cisco infrastructure and security products, you will be spearheading strategic initiatives such as development of positioning and messaging, amplification of product innovations through launches and announcements, creation of content at the product and solution level, and strategic efforts with analysts and market influencers to align our product and GTM strategy with the needs of our customers
* Define Strategy for Tier One Initiatives: Collaborate with product, marketing, and executive leadership to set the strategic objectives, messaging strategy, success metrics, and integrated campaign frameworks
* Create Tier One Messaging & Content: design and build select messaging to maximize our voice in the market and ensure alignment across other content
* Drive Cross-Functional Alignment: develop strategic marketing plans and lead virtual launch teams across marketing, product, sales, comms, operations, and more - ensuring each team is aligned, resourced, and executing toward shared goals.
* Provide Strategic Direction: Set the strategic tone, priorities, and guardrails for launch workstreams; ensure consistent narrative, sequencing, and customer experience across touchpoints.
* Manage strategic initiatives: Act as the central orchestrator of launch efforts, ensuring visibility, accountability, and progress across all contributors without owning direct execution.
* Executive Communications & Reporting: Communicate launch plans, milestones, and outcomes to senior leadership; facilitate executive reviews and decision-making.
* Create & Maintain Launch Frameworks: Improve how we launch by refining scalable processes, tools, and playbooks for Tier One GTM excellence.
* Ensure Launch Cohesion & Readiness: Monitor dependencies, identify risks, and resolve misalignment to keep all parts of the launch moving in sync and on schedule.
* Post-Launch Optimization: Facilitate retrospectives, assess performance against objectives, and drive ongoing learnings across the org.
Minimum Qualifications
* 5+ years of experience leading B2B programs in product marketing, event marketing, or related marketing roles
* BS/BA in Business, Marketing, Communications or related field (or equivalent) required
* Experience in the enterprise technology sector, especially in data center, networking, cloud, or AI-driven solutions
* Ability to manage multiple projects simultaneously with high attention to detail and organizational skills
* Analytical mindset with the ability to use data to drive decisions and measure impact.
* Demonstrated experience leading cross-functional teams and aligning multiple stakeholders.
Preferred Qualifications
* Master's degree in Marketing, Business Administration (MBA), Communications, or a related field
* Previous experience with global Tier One launch or event strategy
* Demonstrated success in shaping market perception and influencing industry analysts, partners, and executive stakeholders
* Deep understanding of go-to-market strategies and integrated marketing campaigns
Why Cisco?
At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Message to applicants applying to work in the U.S. and/or Canada:
The starting salary range posted for this position is $133,200.00 to $168,800.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:
* 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
* 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
* Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
* Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
* 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
* Additional paid time away may be requested to deal with critical or emergency issues for family members
* Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
* .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
* 1.5% of incentive target for each 1% of attainment between 50% and 75%;
* 1% of incentive target for each 1% of attainment between 75% and 100%; and
* Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$146,100.00 - $229,600.00
Non-Metro New York state & Washington state:
$133,200.00 - $221,400.00
* For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
$146.1k-229.6k yearly 7d ago
Marketing Manager, Brand Marketing
Kohler 4.5
Marketing director job in Kohler, WI
Work Mode: Onsite Opportunity The Brand Marketing Manager, Kohler Kitchen & Bath North America is responsible for developing and executing Omni Channel Consumer Focused integrated marketing campaigns. This includes leading campaigns and new product launches to increase penetration of Kohler Brand products across all channels of distribution and secondary markets. They evaluate, prioritize, and align strategies, timing and creative messaging in accordance with Kohler Co., market share, profitability and revenue goals ensuring a cohesive brand strategy across all touch points. Additionally, they lead cross functional Campaign teams in their assigned Category accountable for program, brand, and business objectives deliverables.
Primary Objectives
* Drive brands' business under guidance of Sr Brand Managers / MarketingDirectors to increase share of market in competitive landscape with a consumer centric approach.
* Owning and uncovering deep consumer insights and data-driven marketing, contributing to best-in-class business & creative briefs.
* Drive brand growth by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence.
* Contribute to the growth and profitability of the business by leading development and managing the execution of marketing strategies and Campaigns as assigned across paid, owned & earned tactics.
* Performing business & competitive analysis, and driving strategic assessment, category positioning and storytelling for internal and external stake holders.
Specific Responsibilities
* Brand/Category Positioning & Storytelling: Prepare annual marketing presentations that outline the brand's strategy and clearly articulated P.O.P & P.O.D opportunities. Deliver engaging and informative presentations to TOP clients, fostering a deeper understanding of the brand's direction and offerings. Evaluates competitor promotions and programs for each product group. Apprise business teams of competitor activities and changes in the marketplace.
* Go-To-Market Strategy: Work collaboratively with Product, Category, Channel & Strategy teams to build strong go-to-market strategies to support key new product launches & drive core business. Provides inputs on new product launch forecasts. Meets with cross-functional consumer facing stakeholders & external customers to determine future marketing needs and actions. Ensure timely adjustments to changing markets and competitive conditions based on acquired field knowledge.
* Brand Execution Planning: Evaluates and assigns product launch priorities based on greatest opportunities to hit financial target, ROI and Brand metrics. Develops core marketing assets to be leveraged across all channels rooted in consumer insights and research. Develop recommendation for marketing mix strategies to build integrated, engaging consumer brand experiences. Leverage best practice Performance Marketing results in Campaign development and execution.
* Collaborative Media Planning: Partner with Media Team to align the right content for the right platforms to support new launches. Monitor performance to identify opportunities for improvement & in-campaign optimization.
* Executional Excellence: Lead Product Launches & Campaigns by delivering clear, concise direction via business/creative briefs to creative & studio organization in the development of best-in-class content in a timely manner focusing on KPIs, Consumer needs and Budgets. Develops Content for Consumer Events (Live and Virtual) for assigned categories and themes. Develops and communicates Omni Channel key visual asset packages (messaging/imagery) to provide consistency and streamlined workflow.
* Training: Consults on the development of communication tools to aid product training for Kohler and Distributor Sales associates.
* Budget Management: Manages assigned Campaign Budget(s) to achieve financial objectives and provides support and detailed input into the KBNA Communications budget for assigned product category.
* Reporting: Monitors the success, impact, and contributions of all programs, communicating successes, failures, and next steps to management on a timely basis.
* Situational Leadership: Lead a highly collaborative cross functional team that simultaneously drives accountability and quality across internal and external stakeholders. Build trust and gains alignment between Communications, KBNA Category Strategy and Channel Marketing organizations.
Skills/Requirements
* Bachelor's degree in marketing or equivalent. MBA preferred.
* 5+ years of Marketing or Brand Management experience at Consumer Goods, Home, Lifestyle or Luxury brand teams/organizations.
* Demonstrated leadership cross functionally with strong ability to influence complex organizations by building full trust from leaders, peers, and teams.
* Demonstrated ability to analyze, think creatively, innovate and plan with attention to detail and accuracy.
* Strong communication and presentation skills for internal and external audiences
* Creative thinker & storyteller
* Experience in classical Brand Management with exposure to most aspects of marketing across NPD, Media management, Creative/Content briefing & development, Performance Marketing, Brand Strategy development, Integrated GTM, Campaigns & Programming preferred.
#LI-Onsite
#LI-KS1
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you'll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $101,350 - $156,150. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location.
Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
About Us
It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact *********************. Kohler Co. is an equal opportunity/affirmative action employer.
$101.4k-156.2k yearly 10d ago
Digital Marketing Manager I
Barr, Inc. 4.4
Marketing director job in Oshkosh, WI
Barr, Inc. is seeking a hands-on Digital Marketing Manager to build, optimize, and scale a high-ROI digital engine for our B2B industrial business. You'll set strategy, execute tactical programs, and establish processes in a lean environment-driving qualified inbound leads, online sales, and measurable growth.
If you are a results-oriented individual looking to play a key role in driving the success of a forward-thinking organization, we encourage you to apply. Our company offers a dynamic work environment, Monday-Thursday workweek with three-day weekends, competitive compensation, and benefits, including health insurance, company-paid life insurance, supplemental insurance options, and more.
Key Responsibilities
Strategy and Leadership
Build an ROI-driven marketing strategy and translate it into executable, tactical plans.
Establish processes and infrastructure in a low-structure environment.
Design and optimize the sales process for inbound leads and online B2B sales.
Partner with and manage external agencies.
Thrive in ambiguity; prioritize, test, and iterate quickly.
Digital Marketing Execution
Own SEO, SEM, PPC, AI search, display, retargeting, and paid social.
Plan and execute campaigns across Facebook, Instagram, YouTube, TikTok, and LinkedIn.
Launch full-funnel social campaigns that drive qualified prospects and sales.
CRM, Lifecycle, and Ecommerce
Drive lead generation and qualification; build scalable nurture programs.
Map and optimize the full user journey from first touch to repeat purchase.
Manage inbound lead capture, scoring, routing, and SLAs with Sales.
Support and optimize B2B ecommerce flows, merchandising, and promotions.
Digital Optimization and ROI Metrics
Own website SEO optimization and technical hygiene.
Define and report ROI metrics, CAC, ROAS/ROSS, LTV, and funnel KPIs.
Run A/B and multivariate tests across ads, landing pages, and emails.
Execute content optimization for search intent and conversion.
Creative Development & Media
Lead PR initiatives; secure earned coverage and manage paid placements.
Plan and buy media across digital channels; manage budgets and pacing.
Oversee industrial product photography and asset management.
Update websites, product pages, and assortments with accurate content.
Platform Experience (preferred, not required)
BigCommerce (or similar ecommerce platform)
Acumatica (ERP)
HubSpot (CRM/marketing automation)
Twilio (SMS/communications)
B2B industrial marketing experience
$89k-123k yearly est. 9d ago
Junior Product Marketing Officer (f/m/d)
Deutsche Borse Group
Marketing director job in Luxemburg, WI
Your career at Deutsche Börse Group Your area of work: You will be part of the Product Marketing Unit within the Strategy, Governance and Performance Controlling area. The team works closely with key internal stakeholders to achieve business objectives by implementing integrated marketing campaigns, delivering engaging content and organizing events, such as roadshows. As Marketing Officer you will play a key role in supporting the marketing of Clearstream's Securities Services products and services portfolio. You will contribute to the planning, execution, and delivery of the marketing strategies to support business growth, generate leads and enhance overall client experience. The focus will be on managing campaigns through multiple marketing channels, such as web site, email, webinars, roadshows and social media. Deep knowledge of analytics tools is essential as you will be managing and optimising campaigns across multiple channels. Very good communication skills, both written and verbal round up your profile. A passion or interest in financial services is desirable. Your responsibilities: *
Support with the execution of marketing campaigns across multiple channels such as website, email marketing, webinars, social media, using advanced automation platforms * Produce targeted content (articles, case studies, videos) that highlights competitive advantages and explains tangible value-creation potential * Implement digital marketing strategies aligned with business goals incorporating SEO/SEM techniques tailored for financial services * Track and analyze campaign performance using specialized analytics tools (e.g., SAS Marketing Automation, Adobe Analytics, Matomo), and optimize based on data-driven insights * Collaborate with internal teams to ensure marketing efforts align with compliance and regulatory standards in the post-trade finance industry Your profile: * Bachelor/master in marketing, business or financial studies * 1-2 years of previous experience in a similar function in the financial sector, with exposure to post-trade services or securities infrastructure is essential * Strong communication skills and command of English, proficiency in a second language (German) is a asset. * Familiarity with MS Office suite, in particular PowerPoint * Experience with CRM systems (e.g., Salesforce Financial Services Cloud) and web site Content Management Systems * Willingness to build understanding of the structure, key players as well as products and services of the post-trade finance industry * Good organizational, analytical and personal interaction skills are important * Strong communications skills and very good written and spoken English
$68k-119k yearly est. 3d ago
Marketing Analyst-Food Ingredients
Brewingwithbriess
Marketing director job in Chilton, WI
This multifaceted role combines a keen business acumen, strong marketing analysis, product line management, technical expertise with customer-facing sales support, providing critical resources for both internal teams and external customers. The Marketing Analyst will serve as a subject matter expert (SME) for our product portfolio, offering guidance on product assortment, market development and driving strategic growth opportunities.
This position requires a strong background in marketing analytics, excellent communication skills, and a passion for data driven strategy development in the food and beverage industry. The ideal candidate will thrive in a collaborative environment, excel at building customer relationships, and contribute to innovation and product development.
Key Responsibilities:
1. Trend Identification & Market Research
Monitor and analyze market trends, customer and consumer behavior, and competitive landscape.
Conduct primary and secondary research to uncover emerging opportunities and threats.
Translate complex data into actionable insights and visual reports for stakeholders.
Maintain competitive intelligence for internal reference and sharing with key stakeholders.
2. Strategy Development
Collaborate with cross-functional teams to develop and refine marketing strategies.
Use data to inform campaign planning, customer segmentation, and targeting.
Evaluate the performance of marketing initiatives and recommend optimizations.
3. Product Management Support
Assess market needs and product performance of current portfolio of products and potential new innovation.
Analyze customer feedback, usage data, and market trends to inform product development.
Assist in go-to-market strategies, pricing analysis, and product positioning.
4. Marketing Campaign Support
Provide analytical support for digital and traditional marketing campaigns.
Track KPIs such as ROI, conversion rates, and customer acquisition costs.
Create marketing content for internal and external publication, working closely with the marketing team to ensure accuracy and alignment with brand messaging.
Develop dashboards and reports to communicate campaign performance to stakeholders.
5. Cross-Functional Collaboration
Work closely with sales and marketing team to align marketing efforts with business goals.
Collaborate with innovation and sustainability working groups as needed.
Work hand in hand with sales team to develop customer specific content to support sales targeting efforts.
Present findings and strategic recommendations to senior leadership.
Assist with sales calls, marketing campaigns, trade show, etc support as fit.
Qualifications
Education & Experience
Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
2-4 years of experience in marketing analytics, business intelligence, or a similar role.
Preference for experience in B2B food ingredients space.
Skills & Competencies
Strong proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics, Tableau, Power BI).
Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
Excellent communication and presentation skills.
Ability to synthesize complex data into clear, actionable insights.
Strong project management and organizational skills.
Physical Demands & Work Environment
Ability to travel up to 30% of the time, including overnight travel, to represent the company at trade shows, technical conferences, and customer locations.
$48k-72k yearly est. Auto-Apply 18d ago
Marketing Analyst-Food Ingredients
Briess Industries
Marketing director job in Chilton, WI
Job Description
This multifaceted role combines a keen business acumen, strong marketing analysis, product line management, technical expertise with customer-facing sales support, providing critical resources for both internal teams and external customers. The Marketing Analyst will serve as a subject matter expert (SME) for our product portfolio, offering guidance on product assortment, market development and driving strategic growth opportunities.
This position requires a strong background in marketing analytics, excellent communication skills, and a passion for data driven strategy development in the food and beverage industry. The ideal candidate will thrive in a collaborative environment, excel at building customer relationships, and contribute to innovation and product development.
Key Responsibilities:
1. Trend Identification & Market Research
Monitor and analyze market trends, customer and consumer behavior, and competitive landscape.
Conduct primary and secondary research to uncover emerging opportunities and threats.
Translate complex data into actionable insights and visual reports for stakeholders.
Maintain competitive intelligence for internal reference and sharing with key stakeholders.
2. Strategy Development
Collaborate with cross-functional teams to develop and refine marketing strategies.
Use data to inform campaign planning, customer segmentation, and targeting.
Evaluate the performance of marketing initiatives and recommend optimizations.
3. Product Management Support
Assess market needs and product performance of current portfolio of products and potential new innovation.
Analyze customer feedback, usage data, and market trends to inform product development.
Assist in go-to-market strategies, pricing analysis, and product positioning.
4. Marketing Campaign Support
Provide analytical support for digital and traditional marketing campaigns.
Track KPIs such as ROI, conversion rates, and customer acquisition costs.
Create marketing content for internal and external publication, working closely with the marketing team to ensure accuracy and alignment with brand messaging.
Develop dashboards and reports to communicate campaign performance to stakeholders.
5. Cross-Functional Collaboration
Work closely with sales and marketing team to align marketing efforts with business goals.
Collaborate with innovation and sustainability working groups as needed.
Work hand in hand with sales team to develop customer specific content to support sales targeting efforts.
Present findings and strategic recommendations to senior leadership.
Assist with sales calls, marketing campaigns, trade show, etc support as fit.
Qualifications
Education & Experience
Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
2-4 years of experience in marketing analytics, business intelligence, or a similar role.
Preference for experience in B2B food ingredients space.
Skills & Competencies
Strong proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics, Tableau, Power BI).
Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
Excellent communication and presentation skills.
Ability to synthesize complex data into clear, actionable insights.
Strong project management and organizational skills.
Physical Demands & Work Environment
Ability to travel up to 30% of the time, including overnight travel, to represent the company at trade shows, technical conferences, and customer locations.
$48k-72k yearly est. 18d ago
Product Marketing Manager
KI Inc. 4.2
Marketing director job in Green Bay, WI
Join Our Team as a Product Marketing Manager📍 Corporate Office - Green Bay, WI Are you passionate about driving product success from concept to market? We're looking for a Product Marketing Manager to join our team at our Corporate Office in Green Bay. In this role, you'll be the champion for specific product categories-both new and existing-leading strategy, development, and execution to fuel business growth.
Responsibilities:
Conduct market research through competitive analysis, sales feedback, client meetings, and category gap assessments.
Partner with Design, Development, and Manufacturing teams to turn market insights into compelling product features and benefits.
Develop and implement strategic marketing plans for new products and line extensions, including pricing, positioning, messaging, and sales support materials.
Train and support the field sales team on product knowledge and positioning.
Provide competitive intelligence and product information to support sales and marketing efforts.
Identify opportunities for growth, streamline product lines, and manage legacy products-including decisions on product discontinuation.
Perform value analysis and engineering to enhance existing products.
What You Need to Succeed:
Bachelor's degree in Business or a related field.
At least 2 years of experience in product marketing or a technical role.
Ability to work independently with moderate guidance.
Strong skills in crafting brand and product messaging with clear, relevant takeaways.
What We Offer:
Employee Stock Ownership Plan (ESOP): Share in the success of the company.
Comprehensive Health Benefits: Medical, dental, and vision coverage.
401(k) with Company Match: Invest in your future with employer contributions.
Generous Paid Time Off: Vacation, sick days, and holidays.
Wellness Resources: On-site fitness center, fitness reimbursement, and on-site nurse.
Onsite Café: Enjoy fresh breakfast and lunch options at work.
Employee Discounts: Special pricing on our products.
Education Reimbursement: Support for degrees and certifications.
Full Benefits Package: Includes life insurance, disability coverage, and Employee Assistance Program (EAP).
Ready to make an impact? Apply today and help shape the future of our product portfolio.
$88k-104k yearly est. 4d ago
Product Marketing Manager
KI Bonduel
Marketing director job in Green Bay, WI
Join Our Team as a Product Marketing Manager Corporate Office - Green Bay, WI Are you passionate about driving product success from concept to market? We're looking for a Product Marketing Manager to join our team at our Corporate Office in Green Bay. In this role, you'll be the champion for specific product categories-both new and existing-leading strategy, development, and execution to fuel business growth.
Responsibilities:
Conduct market research through competitive analysis, sales feedback, client meetings, and category gap assessments.
Partner with Design, Development, and Manufacturing teams to turn market insights into compelling product features and benefits.
Develop and implement strategic marketing plans for new products and line extensions, including pricing, positioning, messaging, and sales support materials.
Train and support the field sales team on product knowledge and positioning.
Provide competitive intelligence and product information to support sales and marketing efforts.
Identify opportunities for growth, streamline product lines, and manage legacy products-including decisions on product discontinuation.
Perform value analysis and engineering to enhance existing products.
What You Need to Succeed:
Bachelor's degree in Business or a related field.
At least 2 years of experience in product marketing or a technical role.
Ability to work independently with moderate guidance.
Strong skills in crafting brand and product messaging with clear, relevant takeaways.
What We Offer:
Employee Stock Ownership Plan (ESOP): Share in the success of the company.
Comprehensive Health Benefits: Medical, dental, and vision coverage.
401(k) with Company Match: Invest in your future with employer contributions.
Generous Paid Time Off: Vacation, sick days, and holidays.
Wellness Resources: On-site fitness center, fitness reimbursement, and on-site nurse.
Onsite Café: Enjoy fresh breakfast and lunch options at work.
Employee Discounts: Special pricing on our products.
Education Reimbursement: Support for degrees and certifications.
Full Benefits Package: Includes life insurance, disability coverage, and Employee Assistance Program (EAP).
Ready to make an impact? Apply today and help shape the future of our product portfolio.
$84k-116k yearly est. 60d+ ago
Digital and Product Marketing Manager
Capital Credit Union 4.1
Marketing director job in Green Bay, WI
Upholds the Credit Union's mission of “We do the right thing one member, one employee, and one experience at a time to strengthen the communities we serve” by developing and executing data-driven marketing strategies to drive growth in product lines, member engagement, and retention. This role oversees digital and product marketing efforts across channels, including SEO, SEM, paid media, email marketing, and website optimization, with a focus on improving user experience and conversion rates. Responsibilities include managing product launches, creating go-to-market strategies, and leading cross-functional implementation plans. The ideal candidate is a hands-on marketer with a performance-driven mindset, skilled in campaign planning, targeting, testing, and analysis. They are highly analytical, strategic, and creative, with a passion for engaging the entire team to deliver measurable results and optimize the digital marketing practice to enhance member service.
Essential Responsibilities
Work closely with VP of Marketing to develop and execute data-driven marketing strategies to grow product lines of business and improve member engagement and retention rates. Business lines may include an assigned combination of: Mortgage, Auto/Personal Loans, lines of credit, Capital Investment Group and Business, and specific segments as outlined in the company strategy.
Assess the effectiveness of the marketing programs that support products on an ongoing basis, and report back to the VP of Marketing on recommended changes or optimization opportunities.
Manage launch of new products or enhancements and manage the cross-functional implementation of the plan.
Develop go-to-market strategies for products, outline deployment timelines, and stay up to date on market and user trends.
Lead, mentor, and develop a high-performing marketing activation team. Foster a culture of innovation, collaboration, and continuous improvement.
Plan and execute digital marketing initiatives and efforts, including SEO/SEM, email marketing, and paid media advertising campaigns and analyze performance to extract meaningful insights and optimization.
Create compelling product messaging, define the product storytelling vision, and provide guidance in the development of marketing content for various channels.
Create marketing messages and campaigns, including writing creative briefs, designing structured tests and analyzing results iteratively. Coordinate changes to marketing disclosures, terms, etc. across marketing channels.
Drive Web Page Strategy - Conduct competitive/UX research and own A/B testing strategy for value propositions and UX design for a variety of high-traffic product website and landing pages. Improving end-to-end conversion both online and on mobile.
Collaborate with product teams to influence product strategy and roadmap development. Participate in idea exploration with team members to facilitate development of innovation.
Track, analyze, and report on campaign and product performance using metrics like ROIs and KPIs to inform future strategies.
Necessary Qualifications and Requirements
Marketing or performance, ideally in a financial services business or similar.
2+ years management experience.
2-5 years of experience in SEM, SEO, and digital advertising.
2-5 years of hands-on experience with Google Analytics, AdWords, Advanced Analytics, and Google Search Console.
Adept with reporting platforms such as Microsoft Power BI, Google Analytics, Siteimprove and Microsoft Excel.
Go to market experience in product development and new product release.
Intermediate knowledge in paid search, social and display campaign strategies
Intermediate knowledge of Google AdWords and proficient in developing targeting strategies.
Proven success of consumer journeys and sales funnel optimization improving both user experience and conversion success.
Compute rates, ratios, and percentages.
HTML/CSS & CMS experience a plus.
Ability to quickly learn specialized software.
Proficient in the use of basic applications in a Windows-based environment, including Outlook, Word, and Excel.
Excellent customer service skills.
Equivalent combination of education and experience may substitute for stated qualifications.
Work Environment and Physical Requirements
Office environment with moderate level of noise
Frequent use of telephone, copier, computer, fax machine and other office machines
Prolonged sitting or standing
Frequent mental and visual concentration
Minimal lifting of up to 25 pounds
The above statements are intended to describe the general nature and level of the work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, or requirements.
Capital Credit Union is an Equal Opportunity Employer. We participate in E-Verify. Click the Learn more about Capital Credit Union link below for more information, as well as information on employee rights under the Family Medical Leave Act and the Employee Polygraph Protection Act.
$72k-86k yearly est. 7d ago
Director of Media Marketing
Mills Fleet Farm
Marketing director job in Appleton, WI
Are you a performance-driven marketing leader who thrives at the intersection of data, creativity, and scale? In this role, you'll own and grow our full-funnel media engine. driving customer acquisition, brand awareness, and lifetime value across paid, owned, and emerging channels.
In partnership with our Agency, you'll lead all paid media, organic social, influencer/creator partnerships, and lifecycle marketing, while building a high-performing team and delivering measurable business impact.
What You'll Do
* Own and execute the marketing strategy aligned to aggressive growth goals
* Manage the marketing budget and P&L, optimizing for ROI, CAC, LTV, and ROAS
* Lead performance marketing across paid search, paid social (Meta, TikTok, X, LinkedIn), display/programmatic, video, and affiliate
* Oversee organic social to drive brand engagement and traffic
* Direct email, SMS, CRM, and lifecycle automation strategies
* Partner closely with Creative and Ecommerce on testing, personalization, and conversion optimization
* Build dashboards and reporting frameworks using GA4 and leading analytics platforms
* Lead retail media network strategies
* Stay ahead of trends including AI-driven targeting, CTV/OTT, social commerce, and the cookieless future
* Build, mentor, and scale a high-performing marketing team
* Manage agency, platform, and technology vendor relationships
What You Bring
* 10+ years of Digital marketing experience, including 5+ years in a senior leadership role
* Proven success scaling digital channels to$200M+ in revenue for a consumer, retail, or DTC brand
* Deep full-funnel expertise across acquisition and retention
* Mastery of major advertising platforms (Google, Meta, TikTok, X, LinkedIn)
* Strong analytical and financial acumen with hands-on experience in GA4 and BI tools
* Experience building and leading teams of 8+
* Bachelor's degree in Marketing, Business, or a related field
Why You'll Love Working Here
* High visibility and ownership
* Opportunity to scale a sophisticated, data-driven marketing engine
* Lead a talented team and shape the future of digital growth
Ready to lead our Marketing growth and make an impact? Apply today!
Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.
$51k-75k yearly est. 6d ago
Director of Media Marketing
Fleet Farm Careers 4.7
Marketing director job in Appleton, WI
Are you a performance-driven marketing leader who thrives at the intersection of data, creativity, and scale? In this role, you'll own and grow our full-funnel media engine. driving customer acquisition, brand awareness, and lifetime value across paid, owned, and emerging channels.
In partnership with our Agency, you'll lead all paid media, organic social, influencer/creator partnerships, and lifecycle marketing, while building a high-performing team and delivering measurable business impact.
What You'll Do
Own and execute the marketing strategy aligned to aggressive growth goals
Manage the marketing budget and P&L, optimizing for ROI, CAC, LTV, and ROAS
Lead performance marketing across paid search, paid social (Meta, TikTok, X, LinkedIn), display/programmatic, video, and affiliate
Oversee organic social to drive brand engagement and traffic
Direct email, SMS, CRM, and lifecycle automation strategies
Partner closely with Creative and Ecommerce on testing, personalization, and conversion optimization
Build dashboards and reporting frameworks using GA4 and leading analytics platforms
Lead retail media network strategies
Stay ahead of trends including AI-driven targeting, CTV/OTT, social commerce, and the cookieless future
Build, mentor, and scale a high-performing marketing team
Manage agency, platform, and technology vendor relationships
What You Bring
10+ years of Digital marketing experience, including 5+ years in a senior leadership role
Proven success scaling digital channels to$200M+ in revenue for a consumer, retail, or DTC brand
Deep full-funnel expertise across acquisition and retention
Mastery of major advertising platforms (Google, Meta, TikTok, X, LinkedIn)
Strong analytical and financial acumen with hands-on experience in GA4 and BI tools
Experience building and leading teams of 8+
Bachelor's degree in Marketing, Business, or a related field
Why You'll Love Working Here
High visibility and ownership
Opportunity to scale a sophisticated, data-driven marketing engine
Lead a talented team and shape the future of digital growth
Ready to lead our Marketing growth and make an impact? Apply today!
Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.
$62k-79k yearly est. 7d ago
Marketing Manager, Brand Marketing
Kohler Co 4.5
Marketing director job in Kohler, WI
_Work Mode: Onsite_ **Opportunity** The Brand Marketing Manager, Kohler Kitchen & Bath North America is responsible for developing and executing Omni Channel Consumer Focused integrated marketing campaigns. This includes leading campaigns and new product launches to increase penetration of Kohler Brand products across all channels of distribution and secondary markets. They evaluate, prioritize, and align strategies, timing and creative messaging in accordance with Kohler Co., market share, profitability and revenue goals ensuring a cohesive brand strategy across all touch points. Additionally, they lead cross functional Campaign teams in their assigned Category accountable for program, brand, and business objectives deliverables.
**Primary Objectives**
+ Drive brands' business under guidance of Sr Brand Managers / MarketingDirectors to increase share of market in competitive landscape with a consumer centric approach.
+ Owning and uncovering deep consumer insights and data-driven marketing, contributing to best-in-class business & creative briefs.
+ Drive brand growth by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence.
+ Contribute to the growth and profitability of the business by leading development and managing the execution of marketing strategies and Campaigns as assigned across paid, owned & earned tactics.
+ Performing business & competitive analysis, and driving strategic assessment, category positioning and storytelling for internal and external stake holders.
**Specific Responsibilities**
+ Brand/Category Positioning & Storytelling: Prepare annual marketing presentations that outline the brand's strategy and clearly articulated P.O.P & P.O.D opportunities. Deliver engaging and informative presentations to TOP clients, fostering a deeper understanding of the brand's direction and offerings. Evaluates competitor promotions and programs for each product group. Apprise business teams of competitor activities and changes in the marketplace.
+ Go-To-Market Strategy: Work collaboratively with Product, Category, Channel & Strategy teams to build strong go-to-market strategies to support key new product launches & drive core business.Provides inputs on new product launch forecasts. Meets with cross-functional consumer facing stakeholders & external customers to determine future marketing needs and actions. Ensure timely adjustments to changing markets and competitive conditions based on acquired field knowledge.
+ Brand Execution Planning: Evaluates and assigns product launch priorities based on greatest opportunities to hit financial target, ROI and Brand metrics. Develops core marketing assets to be leveraged across all channels rooted in consumer insights and research. Develop recommendation for marketing mix strategies to build integrated, engaging consumer brand experiences. Leverage best practice Performance Marketing results in Campaign development and execution.
+ Collaborative Media Planning: Partner with Media Team to align the right content for the right platforms to support new launches.Monitor performance to identify opportunities for improvement & in-campaign optimization.
+ Executional Excellence:Lead Product Launches & Campaigns by delivering clear, concise direction via business/creative briefs to creative & studio organization in the development of best-in-class content in a timely manner focusing on KPIs, Consumer needs and Budgets. Develops Content for Consumer Events (Live and Virtual) for assigned categories and themes.Develops and communicates Omni Channel key visual asset packages (messaging/imagery) to provide consistency and streamlined workflow.
+ Training: Consults on the development of communication tools to aid product training for Kohler and Distributor Sales associates.
+ Budget Management: Manages assigned Campaign Budget(s) to achieve financial objectives and provides support and detailed input into the KBNA Communications budget for assigned product category.
+ Reporting: Monitors the success, impact, and contributions of all programs, communicating successes, failures, and next steps to management on a timely basis.
+ Situational Leadership: Lead a highly collaborative cross functional team that simultaneously drives accountability and quality across internal and external stakeholders. Build trust and gains alignment between Communications, KBNA Category Strategy and Channel Marketing organizations.
**Skills/Requirements**
+ Bachelor's degree in marketing or equivalent. MBA preferred.
+ 5+ years of Marketing or Brand Management experience at Consumer Goods, Home, Lifestyle or Luxury brand teams/organizations.
+ Demonstrated leadership cross functionally with strong ability to influence complex organizations by building full trust from leaders, peers, and teams.
+ Demonstrated ability to analyze, think creatively, innovate and plan with attention to detail and accuracy.
+ Strong communication and presentation skills for internal and external audiences
+ Creative thinker & storyteller
+ Experience in classical Brand Management with exposure to most aspects of marketing across NPD, Media management, Creative/Content briefing & development, Performance Marketing, Brand Strategy development, Integrated GTM, Campaigns & Programming preferred.
\#LI-Onsite
\#LI-KS1
**_Applicants must be authorized to work in the US without requiring sponsorship now or in the future._**
_We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you'll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $101,350 - $156,150. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location._
**Why Choose Kohler?**
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
**About Us**
It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact ********************* . Kohler Co. is an equal opportunity/affirmative action employer.
$101.4k-156.2k yearly 10d ago
Digital Marketing Manager I
Barr, Inc. 4.4
Marketing director job in Oshkosh, WI
Job DescriptionSalary:
Barr, Inc. is seeking a hands-on Digital Marketing Manager to build, optimize, and scale a high-ROI digital engine for our B2B industrial business. Youll set strategy, execute tactical programs, and establish processes in a lean environmentdriving qualified inbound leads, online sales, and measurable growth.
If you are a results-oriented individual looking to play a key role in driving the success of a forward-thinking organization, we encourage you to apply. Our company offers a dynamic work environment, Monday-Thursday workweek with three-day weekends, competitive compensation, and benefits, including health insurance, company-paid life insurance, supplemental insurance options, and more.
Key Responsibilities
Strategy and Leadership
Build an ROI-driven marketing strategy and translate it into executable, tactical plans.
Establish processes and infrastructure in a low-structure environment.
Design and optimize the sales process for inbound leads and online B2B sales.
Partner with and manage external agencies.
Thrive in ambiguity; prioritize, test, and iterate quickly.
Digital Marketing Execution
Own SEO, SEM, PPC, AI search, display, retargeting, and paid social.
Plan and execute campaigns across Facebook, Instagram, YouTube, TikTok, and LinkedIn.
Launch full-funnel social campaigns that drive qualified prospects and sales.
CRM, Lifecycle, and Ecommerce
Drive lead generation and qualification; build scalable nurture programs.
Map and optimize the full user journey from first touch to repeat purchase.
Manage inbound lead capture, scoring, routing, and SLAs with Sales.
Support and optimize B2B ecommerce flows, merchandising, and promotions.
Digital Optimization and ROI Metrics
Own website SEO optimization and technical hygiene.
Define and report ROI metrics, CAC, ROAS/ROSS, LTV, and funnel KPIs.
Run A/B and multivariate tests across ads, landing pages, and emails.
Execute content optimization for search intent and conversion.
Creative Development & Media
Lead PR initiatives; secure earned coverage and manage paid placements.
Plan and buy media across digital channels; manage budgets and pacing.
Oversee industrial product photography and asset management.
Update websites, product pages, and assortments with accurate content.
Platform Experience (preferred, not required)
BigCommerce (or similar ecommerce platform)
Acumatica (ERP)
HubSpot (CRM/marketing automation)
Twilio (SMS/communications)
B2B industrial marketing experience
$89k-123k yearly est. 10d ago
Senior Product Marketing Manager- AI Foundation
Cisco Systems, Inc. 4.8
Marketing director job in Appleton, WI
The application window is expected to close on 1/19/26 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States Meet the Team Cisco Security is seeking an experienced cybersecurity product marketing leader to join our dynamic team. We're looking for a passionate storyteller with deep insights into the rapidly evolving Artificial Intelligence (AI) security market. As a Product Marketing Manager for Foundation AI, you'll drive market adoption of our open source security models designed to accelerate SOC operations, enhance threat detection, and strengthen AI supply chain security. Your role will focus on converting model adoption into design partnerships and qualified business opportunities within enterprise security organizations.
At Cisco, you'll join a global, diverse, and adaptable team committed to innovation at scale. We blend the agility and excitement of a startup culture with the resources and stability of an established leader in enterprise security.
Your Impact
You will drive external-facing activities to ensure Foundation AI's market success. You will analyze the evolving AI security landscape, anticipate industry trends, and identify customer challenges around AI model deployment in security workflows. You will clearly articulate Cisco's unique differentiators in purpose-built security AI models, collaborate with sales, campaign, and customer success teams, and drive product visibility, adoption, and design partnerships that advance Cisco's leadership in AI-driven security.
Key Responsibilities:
* Develop Go-to-Market Strategy for new and existing products: Develop and execute the GTM strategy including identifying target markets, messaging, and positioning for Foundation AI's open source security models.
* Develop Core Product Positioning, Messaging, and Differentiators: Craft compelling and consistent positioning and messaging around the differentiators that align with the overall product strategy and resonate with customers and partners. Work with inbound product management, engineering, and the field to identify and articulate the outstanding value propositions of Cisco Security products, ensuring they are communicated and understood by the target audiences. Passionately represent the voice of our customers to internal teams.
* Enable Sales and Partners: Create impactful technical content, training materials, and collateral for sales and partner teams. Directly engage with customers, analysts, and industry experts on AI model capabilities and integration patterns. Act as a subject matter expert and thought leader at industry events focused on AI security and SOC operations.
* Conduct Market Research: Regularly analyze market trends, customer feedback, and competitor activities. Provide strategic insights to maintain product competitiveness.
* Influence Partners, including Executives: Clearly communicate complex AI concepts and technical capabilities to diverse stakeholders. Use analytical and problem-solving skills to provide data-driven recommendations on model adoption patterns and measure GTM success through design partnership acquisition and qualified lead generation.
Minimum Qualifications
* 10+ years in enterprise/b2b tech with at least 5 years of product management experience, including at least 3 in network security
* AI/ML product experience, including areas such as AI model development, training pipelines, model evaluation, and integration into enterprise workflows
* Experience with agentic AI systems, multi-agent architectures, and AI reasoning models
* Knowledge of SOC operations, security orchestration platforms, and threat detection workflows
* Bachelor's degree or equivalent experience in computer science or related fields
Preferred Qualifications
* Product marketing experience
* Product and market understanding of enterprise security
* Experience marketing open source AI/ML models or security tools
* Deep product and market understanding of enterprise security operations and AI supply chain security
* Experience with AI security trends, including generative AI, adversarial threats, model poisoning, governance, and compliance.
* Familiarity with Splunk ecosystem and SOC analyst workflows
* Understanding of model deployment considerations (on-premises, air-gapped environments, cloud)
* Familiarity with modern application security practices, including Kubernetes, DevOps, and DevSecOps.
* MBA
* Experience speaking publicly to an executive-level audience
* Strong project execution skills, attention to detail, and a risk-mitigation mentality
* Self-motivation and partnership a strive to find new and innovative solutions
* Excellent analytical, problem-solving, and reporting skills in customer-facing roles
* Ability to lead and influence via persuasion, perseverance, and energy to drive consensus across functions and teams
* Collaboration with internal and external partners.
Why Cisco?
At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Message to applicants applying to work in the U.S. and/or Canada:
The starting salary range posted for this position is $191,400.00 to $281,400.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:
* 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
* 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
* Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
* Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
* 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
* Additional paid time away may be requested to deal with critical or emergency issues for family members
* Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
* .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
* 1.5% of incentive target for each 1% of attainment between 50% and 75%;
* 1% of incentive target for each 1% of attainment between 75% and 100%; and
* Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$191,400.00 - $323,600.00
Non-Metro New York state & Washington state:
$176,100.00 - $287,900.00
* For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
$116k-141k yearly est. 9d ago
Marketing Analyst-Food Ingredients
Briess Industries
Marketing director job in Chilton, WI
This multifaceted role combines a keen business acumen, strong marketing analysis, product line management, technical expertise with customer-facing sales support, providing critical resources for both internal teams and external customers. The Marketing Analyst will serve as a subject matter expert (SME) for our product portfolio, offering guidance on product assortment, market development and driving strategic growth opportunities.
This position requires a strong background in marketing analytics, excellent communication skills, and a passion for data driven strategy development in the food and beverage industry. The ideal candidate will thrive in a collaborative environment, excel at building customer relationships, and contribute to innovation and product development.
Key Responsibilities:
1. Trend Identification & Market Research
Monitor and analyze market trends, customer and consumer behavior, and competitive landscape.
Conduct primary and secondary research to uncover emerging opportunities and threats.
Translate complex data into actionable insights and visual reports for stakeholders.
Maintain competitive intelligence for internal reference and sharing with key stakeholders.
2. Strategy Development
Collaborate with cross-functional teams to develop and refine marketing strategies.
Use data to inform campaign planning, customer segmentation, and targeting.
Evaluate the performance of marketing initiatives and recommend optimizations.
3. Product Management Support
Assess market needs and product performance of current portfolio of products and potential new innovation.
Analyze customer feedback, usage data, and market trends to inform product development.
Assist in go-to-market strategies, pricing analysis, and product positioning.
4. Marketing Campaign Support
Provide analytical support for digital and traditional marketing campaigns.
Track KPIs such as ROI, conversion rates, and customer acquisition costs.
Create marketing content for internal and external publication, working closely with the marketing team to ensure accuracy and alignment with brand messaging.
Develop dashboards and reports to communicate campaign performance to stakeholders.
5. Cross-Functional Collaboration
Work closely with sales and marketing team to align marketing efforts with business goals.
Collaborate with innovation and sustainability working groups as needed.
Work hand in hand with sales team to develop customer specific content to support sales targeting efforts.
Present findings and strategic recommendations to senior leadership.
Assist with sales calls, marketing campaigns, trade show, etc support as fit.
Qualifications
Education & Experience
Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
2-4 years of experience in marketing analytics, business intelligence, or a similar role.
Preference for experience in B2B food ingredients space.
Skills & Competencies
Strong proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics, Tableau, Power BI).
Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
Excellent communication and presentation skills.
Ability to synthesize complex data into clear, actionable insights.
Strong project management and organizational skills.
Physical Demands & Work Environment
Ability to travel up to 30% of the time, including overnight travel, to represent the company at trade shows, technical conferences, and customer locations.
$48k-72k yearly est. Auto-Apply 16d ago
Director of Ecommerce
Fleet Farm Careers 4.7
Marketing director job in Appleton, WI
About the Role
We're looking for a Director of Ecommerce to lead and grow our direct-to-consumer business. This role owns the performance of our online channel end-to-end-strategy, execution, and results. You'll be responsible for driving sustained, profitable growth while delivering seamless, customer-first digital experiences.
This is a high-visibility leadership role where you'll work cross-functionally with Marketing, Merchandising, Supply Chain, Finance, and Technology to scale a best-in-class e-commerce operation.
What You'll Do
Own the full e-commerce P&L, including revenue, margin, CAC, LTV, and operating expenses
Set and execute the annual and long-term e-commerce strategy
Drive growth across traffic, conversion, average order value, and retention
Lead site merchandising, product launches, promotions, and pricing strategy
Oversee UX/UI, front-end development, and platform evolution
Partner with Marketing to optimize paid media, SEO, affiliates, and email/SMS
Champion the customer experience-from site speed and mobile optimization to checkout and post-purchase journeys
Build, coach, and lead a high-performing e-commerce team
Own analytics, insights, and experimentation through A/B and multivariate testing
Collaborate with Operations and Supply Chain on fulfillment, shipping, and international expansion
Evaluate and implement emerging technologies including AI personalization, composable commerce, and social commerce
What You Bring
10+ years of e-commerce experience, including 5+ years in a senior leadership role
Proven success scaling a DTC business to $100M+ in annual revenue
Experience owning and growing a full e-commerce P&L
Deep knowledge of modern e-commerce platforms and architectures
Strong analytical skills with experience using tools like GA4, Amplitude/Heap, Looker/Tableau, and advanced spreadsheets
Hands-on experience with CRO, personalization, and customer data platforms
A collaborative leadership style and passion for building high-performing teams
Comfortable operating in fast-paced, high-growth environments
Bachelor's degree required
Why You'll Love Working Here
Opportunity to own and shape a high-growth DTC business
High impact, high visibility role with executive partnership
Collaborative, entrepreneurial culture
Ability to influence strategy, technology, and customer experience at scale
Ready to lead our Ecommerce growth and make an impact? Apply today!
Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.
$105k-169k yearly est. 22d ago
Senior Product Marketing Manager- AI Foundation
Cisco 4.8
Marketing director job in Appleton, WI
The application window is expected to close on 1/19/26 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States **Meet the Team** Cisco Security is seeking an experienced cybersecurity product marketing leader to join our dynamic team. We're looking for a passionate storyteller with deep insights into the rapidly evolving Artificial Intelligence (AI) security market. As a Product Marketing Manager for Foundation AI, you'll drive market adoption of our open source security models designed to accelerate SOC operations, enhance threat detection, and strengthen AI supply chain security. Your role will focus on converting model adoption into design partnerships and qualified business opportunities within enterprise security organizations.
At Cisco, you'll join a global, diverse, and adaptable team committed to innovation at scale. We blend the agility and excitement of a startup culture with the resources and stability of an established leader in enterprise security.
**Your Impact**
You will drive external-facing activities to ensure Foundation AI's market success. You will analyze the evolving AI security landscape, anticipate industry trends, and identify customer challenges around AI model deployment in security workflows. You will clearly articulate Cisco's unique differentiators in purpose-built security AI models, collaborate with sales, campaign, and customer success teams, and drive product visibility, adoption, and design partnerships that advance Cisco's leadership in AI-driven security.
Key Responsibilities:
· Develop Go-to-Market Strategy for new and existing products: Develop and execute the GTM strategy including identifying target markets, messaging, and positioning for Foundation AI's open source security models.
· Develop Core Product Positioning, Messaging, and Differentiators: Craft compelling and consistent positioning and messaging around the differentiators that align with the overall product strategy and resonate with customers and partners. Work with inbound product management, engineering, and the field to identify and articulate the outstanding value propositions of Cisco Security products, ensuring they are communicated and understood by the target audiences. Passionately represent the voice of our customers to internal teams.
· Enable Sales and Partners: Create impactful technical content, training materials, and collateral for sales and partner teams. Directly engage with customers, analysts, and industry experts on AI model capabilities and integration patterns. Act as a subject matter expert and thought leader at industry events focused on AI security and SOC operations.
· Conduct Market Research: Regularly analyze market trends, customer feedback, and competitor activities. Provide strategic insights to maintain product competitiveness.
· Influence Partners, including Executives: Clearly communicate complex AI concepts and technical capabilities to diverse stakeholders. Use analytical and problem-solving skills to provide data-driven recommendations on model adoption patterns and measure GTM success through design partnership acquisition and qualified lead generation.
**Minimum Qualifications**
· 10+ years in enterprise/b2b tech with at least 5 years of product management experience, including at least 3 in network security
· AI/ML product experience, including areas such as AI model development, training pipelines, model evaluation, and integration into enterprise workflows
· Experience with agentic AI systems, multi-agent architectures, and AI reasoning models
· Knowledge of SOC operations, security orchestration platforms, and threat detection workflows
· Bachelor's degree or equivalent experience in computer science or related fields
**Preferred Qualifications**
· Product marketing experience
· Product and market understanding of enterprise security
· Experience marketing open source AI/ML models or security tools
· Deep product and market understanding of enterprise security operations and AI supply chain security
· Experience with AI security trends, including generative AI, adversarial threats, model poisoning, governance, and compliance.
· Familiarity with Splunk ecosystem and SOC analyst workflows
· Understanding of model deployment considerations (on-premises, air-gapped environments, cloud)
· Familiarity with modern application security practices, including Kubernetes, DevOps, and DevSecOps.
· MBA
· Experience speaking publicly to an executive-level audience
· Strong project execution skills, attention to detail, and a risk-mitigation mentality
· Self-motivation and partnership a strive to find new and innovative solutions
· Excellent analytical, problem-solving, and reporting skills in customer-facing roles
· Ability to lead and influence via persuasion, perseverance, and energy to drive consensus across functions and teams
· Collaboration with internal and external partners.
**Why Cisco?**
At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
**Message to applicants applying to work in the U.S. and/or Canada:**
The starting salary range posted for this position is $191,400.00 to $281,400.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:
+ 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
+ 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
+ Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
+ Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
+ 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
+ Additional paid time away may be requested to deal with critical or emergency issues for family members
+ Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
+ .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
+ 1.5% of incentive target for each 1% of attainment between 50% and 75%;
+ 1% of incentive target for each 1% of attainment between 75% and 100%; and
+ Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$191,400.00 - $323,600.00
Non-Metro New York state & Washington state:
$176,100.00 - $287,900.00
* For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
How much does a marketing director earn in Menasha, WI?
The average marketing director in Menasha, WI earns between $67,000 and $174,000 annually. This compares to the national average marketing director range of $68,000 to $193,000.
Average marketing director salary in Menasha, WI
$108,000
What are the biggest employers of Marketing Directors in Menasha, WI?
The biggest employers of Marketing Directors in Menasha, WI are: