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Marketing director jobs in Richmond, VA - 136 jobs

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  • Performance Marketing Manager

    Capcenter 4.2company rating

    Marketing director job in Richmond, VA

    CapCenter is a fast-growing DTC mortgage, realty, and insurance company headquartered in Richmond Virginia. We're transforming the home buying, selling, and financing experience by combining innovative technology with personalized service. We're seeking a Peformance Marketing Manager who can use financial modeling and performance analytics to plan, buy, and optimize media across traditional and digital channels. This role is ideal for a marketer who goes beyond short-term CPL optimization but can connect media investment decisions to long-term client value. Role Overview This role blends strategic media planning, buying, and optimization across paid social, streaming, radio, OOH, and display. You will manage and optimize media investment using NPV, payback period and conversion velocity modeling to inform channel mix, market allocation and flighting decisions. You'll partner with technology, analytics and marketing operations teams to ensure accurate tracking and attribution across the full funnel - connecting media exposure to downstream outcomes such as applications, closings, revenue and lifetime value. Insights from attribution and financial modeling will directly guide budget allocation and performance optimization. Media Strategy and Planning Develop full-funnel media plans aligned to acquisition and brand objectives. Use NPV modeling to guide channel selection, allocation, and market investments. Translate financial models into actionable media recommendations for leadership. Coordinate with creative teams to align messaging with paid media investments. Stay current on media trends, audience behavior, and platform innovation. Media Buying and Execution Plan and buy media across digital media (paid social, CTV, streaming audio, and display) and traditional media (print, terrestrial radio, outdoor, television). Use marketing analytics to drive campaign management and document changes. Negotiate rates, added value, and placements with media vendors and partners. Manage budgets, pacing, and vendor performance across all channels. Oversee trafficking, QA, and creative delivery to ensure flawless execution. Measurement, Attribution, and Performance Analytics Implement and manage click, conversion, and event tracking across channels. Ensure proper use of pixels, tags, utms, and SDKs to support accurate reporting. Measure media performance using attribution-aware KPIs such as CPL, CPA, ROAS, lead quality, conversion velocity, and NPV accounting channel conversions. Analyze results and deliver clear insights and recommendations to stakeholders. Use insights to inform payback models, channel mix, frequency, and sequencing Test new channels, formats, and tactics; document learnings and scale what works. Validate data quality and troubleshoot discrepancies across marketing platforms. Qualifications Bachelor's degree in business, Marketing, or related field. 5+ years of experience in media planning and buying. Excellent communication, organization, and vendor-management skills. Ability to interpret data in the context of offline conversions and long sales cycles. Experience using financial or performance models to guide media decisions. Experience implementing and working with attribution frameworks Experience with Meta Ads Manager, YouTube, and Planning Tools (Bionic or similar) Experience with click tracking, pixels, UTMs, and conversion APIs. Experience working with CRM platforms; HubSpot strongly preferred. Experience in mortgage, real estate, insurance, or financial services is a plus. Compensation and Benefits Health, dental, and vision insurance. 401(k) with company match. Paid time off and holidays. Professional development and growth opportunities.
    $83k-135k yearly est. 1d ago
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  • Plumbing Trade Manager

    Atlantic Constructors, Inc. 3.9company rating

    Marketing director job in Richmond, VA

    . Manages day-to-day operations for new construction plumbing field trade. Provides guidance, supervision, and direction to plumbing staff consisting of helpers, apprentices, mechanics and Foreman. Ensures safety, job quality, ACI standards, produc Plumbing, Manager, Trade, Installation, Systems, Training
    $81k-111k yearly est. 5d ago
  • Marketing Manager, Education

    Logitech 4.0company rating

    Marketing director job in Richmond, VA

    Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. **Travel Requirements:** + This role requires travel for internal meetings, industry conferences/trade shows (as required/needed). **The Team and Role:** The **Marketing Manager, Education** is responsible for developing, activating, reporting on, and continually improving the performance of integrated marketing initiatives that increase Logitech revenue in the Education segment, while helping to mature our marketing processes and operations. As a key member of the North America Logitech for Business (L4B) Marketing Team, the Marketing Manager, Education will be responsible for building and executing a marketing strategy for both direct and indirect (i.e. through channel). The direct marketing strategy will be built upon the focus areas defined by leadership, leverage the content, messaging and programs received from central functions or self-generated, and address the unique needs and objectives for the Direct Engagement Public Sector sales team. The channel strategy will serve the capabilities, constraints, and business objectives of the priority Education channel partners. Programs could include to-channel tactics such as enablement, training, and incentives, as well as through-channel tactics such as advertising, email, and events. The Marketing Manager, Education will present and garner buy-in for a proposed plan of activities, and will continually measure and evaluate return on investment, other key performance indicators, and pursue innovation and continual improvement. This role requires a collaborative, team player who enjoys working in an entrepreneurial environment. A successful Marketing Manager, Education will seize the opportunity to influence content, programs, and platforms while being equally willing to roll up their sleeves and contribute where necessary. The Marketing Manager must be able to manage multiple projects and move with a sense of urgency while navigating the nuances of a matrixed organization. **Your Contribution:** **Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you'll need for success at Logitech.** In this role you will: + Act as the primary marketing point of contact for the direct engagement and channel sales and engineering teams selling into the education segment. + Proactively design a quarterly and annual marketing plan and key performance indicators, inclusive of direct and channel programs that are aligned with business priorities and sales' objectives. + Work with our channel partners to design to and through marketing programs that increase our mindshare for Logitech within the partner, and ultimately drive Education revenue through the channel partner with end customers. + Submit quarterly and ad hoc proposals for budget and manage the logistics of vendor payments and internal finance processes. + Understand how campaigns and messaging from central marketing functions need to be customized and localized for the education market, and then quickly execute those customizations. + Regularly engage and support the priority channel partners - as defined by available revenue data and the Public Sector Sales Leaders - and the Logitech channel account managers assigned to those partners. + Deliver a regular cadence of communications to channel partners about Logitech's solutions for education, including (but not limited to) customer newsletter content, channel newsletter content, a Public Sector Channel Summit, etc. + Serve as the primary marketing liaison with the Public Sector sales team for K12 and higher education marketing activities. + Collaborate with cross-functional teams to create and implement marketing programs, campaigns, and promotions that align with business objectives, including set-up, pre and post-analysis (lift & return on investment), and reporting results both internally and externally. + Analyze market trends, competitive landscape, and partner performance to identify opportunities for growth and optimize channel marketing initiatives. + Develop metrics and measures to track Logitech's share of the relevant channel partner education revenue, progress towards capturing additional share, and program results by channel partner. Provide these metrics and results to channel account managers and leadership on a regular cadence (quarterly, at a minimum). + Bring your relationships with education-specific vendors and marketing agencies to Logitech to scale, create efficiencies, and innovate in your marketing programs and tactics. + Act as a subject matter expert within the broader organization regarding the needs, requirements of the Public Sector market, and how they provide benefit to Logitech. **In addition, this role will have regional responsibility for the following programs.** + Utilize market data, customer feedback, and channel inputs to articulate to the Education Business Accelerator Group the marketing content, campaign, and product requirements and the potential revenue impact of meeting those needs. **Key Qualifications:** For consideration, you must bring the following minimum skills and behaviors to our team: + Demonstrated success in education marketing. Experience targeting IT decision-makers with technology and/or enterprise services is a plus. + Strong track record of designing, executing, and tracking performance of digital marketing programs and events is required. + Vision to proactively anticipate and understand problems and opportunities and present comprehensive and timely solutions. + Dexterity to manage multiple projects and prioritize the work with the biggest impact on the business. + Confidence to communicate in a clear and concise manner using the mode (verbal, writing, or video) that is appropriate for the topic and audience. Strong presentation skills, including the ability to create professional, compelling presentations, is required. + Unrelenting curiosity to learn, grow, and adapt. + Ability to champion ideas and projects across the organization, building influence to drive team members towards the common objective of growing sales revenue in their channel and region. In addition, **preferable** skills and behaviors include: + Functional fluency in Customer Relationship Management tools (e.g. Salesforce), Partner Relationship Management tools (e.g. Impartner), and related marketing tools (such as, but not limited to Adobe Creative Suite, Google Workspace) is preferred. + Understanding of education technology landscape: A strong grasp of industry trends, technology solutions, and buyer personas in the public sector, facilitating the development of targeted and impactful marketing strategies. + Strong copywriting and design skills will improve agility and speed of execution in this role. **Education:** + BA/BS or equivalent work experience. **\#LI-CT1** **\#LI-Remote** **This position offers an annual salary of typically between $ 83K and $ 185K dependent on location and experience.** **In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.** Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you! We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can't wait to tell you more about them being that there are too many to list here and they vary based on location. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at *************** for assistance and we will get back to you as soon as possible.
    $83k-185k yearly 19d ago
  • Marketing Manager

    PBK Architects 3.9company rating

    Marketing director job in Richmond, VA

    This employee manages regional marketing workflow by prioritizing, assigning & expediting all marketing production assignments. The position orchestrates the local integration of all functions performed by the corporate marketing department. This position requires basic understanding and knowledge of A/E/C services. The employee manages research, surveying, due diligence procedures, corporate follow-up, and post-mortem procedures to obtain intelligence that leads to the refining and improvement of PBK's marketing techniques and strategies. The Manager is charged with effectively communicating this knowledge to senior architects, engineers, consultants, other managerial staff, and the marketing department. A primary objective of the role is to develop and implement firm-wide processes that incorporate better delivery methods for marketing production. Your Impact: * Possesses full authority over all production processes associated with production of responses to Requests for Qualifications (RFQs). * Direct and oversee the efforts of architects, engineers, consultants and all other staff resources when formulating a coordinated response to best represent the firm's qualifications. * Works with assigned personnel to maintain creative and written control over the appearance and information used to profile the firm's qualifications. Here's What You'll Need: * Degree in Business, Marketing, Communications, Political Science, and/or associated discipline * Minimum of 1 year of experience managing a team of marketing professionals * Minimum 4-7 years of experience in the A/E/C industry serving as a marketing professional with control over marketing assignments * Proficiency in Adobe Creative Suite: InDesign, Illustrator, Acrobat, Photoshop, etc. * Ability to operate and make decisions independently * Effectively exercise discretion to design, organize, and oversee production of the firm's marketing materials * Strong organizational skills * Ability to work well under pressure, juggle and prioritize multiple projects and adjust work accordingly, often against tight deadlines * Excellent written and oral communication skills * Ability to develop written content for qualifications statements that represent PBK's services in a manner that is customized for each opportunity * Ability to interact with senior management, external client organizations and vendors * Quality-minded, self-motivated, and team-oriented
    $74k-109k yearly est. Auto-Apply 60d+ ago
  • Growth & Lifecycle Marketing Manager

    Datavant

    Marketing director job in Richmond, VA

    Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care. By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare. **About the Role** We're looking for a full-funnel marketing generalist who can drive growth across the entire customer journey, from first touch through long-term retention and expansion. This role combines lifecycle marketing, growth experimentation, and content development to help more users discover value in Datavant and continue deepening their engagement over time. You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation. This is a hands-on, cross-functional role for a marketer who loves understanding customer behavior, crafting compelling content, and running experiments that drive measurable results. **Key Responsibilities** **Lifecycle & Customer Marketing** + Build and manage lifecycle programs across email and in-app channels, including onboarding, activation campaigns, education series, newsletters, product updates, and advocacy outreach. + Develop expansion and upsell nurture flows aligned with customer goals, usage data, and product adoption patterns. + Partner with Customer Experience and Sales to create customer communications that improve engagement, retention, and expansion. + Support strategic customer programs like the Customer Advisory Board and event follow-up sequences. **Growth Support & Cross-Funnel Optimization** + Collaborate with Demand Gen on funnel initiatives by contributing messaging, content, and experiment design. + Develop conversion-oriented landing page content, nurture emails, and campaign assets to improve acquisition → activation performance. + Test lifecycle and early-journey experiments that drive activation and product adoption. + Provide customer insights and performance data to inform targeting, segmentation, and campaign strategy. **Content Development** + Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights. + Ensure consistent messaging and storytelling across acquisition and lifecycle touchpoints, partnering with Product Marketing when appropriate. + Help scale repeatable content frameworks that support both awareness and retention efforts. **Analytics & Optimization** + Measure the performance of lifecycle programs and growth experiments; use insights to refine campaigns and identify new opportunities. + Analyze user behavior, activation patterns, and engagement metrics to guide lifecycle strategy. + Report out on results, learnings, and recommendations for cross-functional stakeholders. **What You Bring** + 4-6 years of experience in growth, lifecycle, or full-funnel B2B marketing roles. + Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion. + Experience partnering with Demand Gen on acquisition-focused initiatives without directly owning channels. + Strong copywriting and storytelling skills with the ability to translate complex ideas into simple, compelling messages. + Hands-on experience with marketing automation platforms (HubSpot, Salesforce, etc.) + Analytical, curious, and experimentation-minded, comfortable using data to guide decisions and improve outcomes. + Excitement about working cross-functionally in a fast-moving environment. We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services. The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job. The estimated total cash compensation range for this role is: $96,000-$120,000 USD To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion. This job is not eligible for employment sponsorship. Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay. At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way. Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, (************************************************************** Id=**********48790029&layout Id=**********48795462) by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here (******************************************************************************************************* . Requests for reasonable accommodations will be reviewed on a case-by-case basis. For more information about how we collect and use your data, please review our Privacy Policy (**************************************** .
    $96k-120k yearly 56d ago
  • Marketing Communications Manager

    The Strickland Group 3.7company rating

    Marketing director job in Richmond, VA

    Here's a revised version tailored for a Marketing Communications Manager role: Join Our Team as a Marketing Communications Manager! Are you a strategic storyteller with a passion for branding, content creation, and audience engagement? We are seeking a dynamic Marketing Communications Manager to develop and execute compelling marketing strategies that elevate our brand and drive business success. Why You'll Love This Role: 🎯 Strategic Impact - Lead marketing communication efforts that enhance brand awareness and engagement. ⏰ Work-Life Balance - Enjoy a flexible schedule with full-time opportunities. 🚀 Career Growth - Access professional development programs and leadership opportunities. 💰 Competitive Compensation - Earn a stable income with performance-based incentives. Your Responsibilities: Develop and implement integrated marketing communication strategies across multiple channels. Create compelling content for websites, email campaigns, social media, and press releases. Collaborate with cross-functional teams to align messaging with business objectives. Manage brand voice, ensuring consistency across all marketing materials and communications. Oversee media relations, PR initiatives, and partnerships to enhance brand visibility. Analyze marketing campaign performance and optimize strategies for better engagement. What We're Looking For: Proven experience as a Marketing Communications Manager or in a similar role. Strong writing, editing, and storytelling skills. Proficiency in digital marketing tools, social media management, and content creation platforms. Ability to develop and execute successful communication campaigns. Excellent collaboration and project management skills. Experience in PR, media relations, and brand management is a plus. Perks & Benefits: Paid professional development and continuous learning opportunities. Health insurance and retirement plans. Performance-based bonuses and recognition programs. Leadership growth and career advancement opportunities. 🚀 Ready to Make an Impact? If you're passionate about crafting compelling marketing communications that drive brand success, apply today! Join us and be part of a team that values creativity, strategy, and innovation. Your journey as a Marketing Communications Manager starts here-let's tell our story together!
    $58k-85k yearly est. Auto-Apply 60d+ ago
  • Vice President, Marketing & Communications

    Virginia Economic Development Partnership 3.5company rating

    Marketing director job in Richmond, VA

    Job Description The Virginia Economic Development Partnership (VEDP) seeks a Vice President, Marketing & Communications to lead the Commonwealth's efforts to promote Virginia as a Top State for Business. This position oversees integrated marketing strategies that showcase Virginia's competitive advantages, including digital branding, trade show engagement, and site consultant outreach. This role will interact professionally, collaboratively, and strategically with all divisions of VEDP as well as local, regional, and state partners, and site selection consultants, often engaging and leveraging resources where viable to accomplish the division's objectives and providing relevant support to achieve VEDP's goals and mission. Critical to the outreach component of this role is the ongoing cultivation of VEDP's relationships with site selection consultants, who represent companies in their search for best business destination to relocate or expand their business operations across the United States. The Vice President, Marketing & Communications is a member of VEDP's Business Development Core Group, ultimately reporting to the Sr. Vice President, Marketing, Communications & Research and Chief of Staff. Core Responsibilities Leadership Develop Marketing & Communication's strategy and plans and provide clear direction and clearly communicate goals of the agency to staff and inform external stakeholders and clients. Provide appropriate staff oversight and performance management. Foster independence and appropriate risk taking as well as team interdependence and support. Provide ongoing performance feedback that is both positive and constructive. Address performance deficiencies specifically, constructively, and timely, i.e., evaluate performance accurately and continually. Execute effective budgets and assignments of tasks to maximize resource allocation. Create employee engagement by communicating as a leader and a team player. Engender trust and confidence with employees, encouraging two-way feedback, and a willingness to know them. Ensure adequate professional development opportunities are provided for team members. Promote and encourage teamwork and collaboration across units at VEDP. Continually identify potential growth opportunities within the division and/or VEDP for staff in order to cultivate long-term success and support employee retention. Branding & Advertising Collaborate with colleagues across VEDP, other state agencies, and local/regional partners to position the Commonwealth as the best place to live, invest, and grow. Partner with internal and external colleagues to assess changes in competitive landscape, economic climate, technology developments, and customer attitudes and adjust positioning and messaging to account for changes. Lead and collaborate on Virginia's value proposition, developing primary messaging focused on the Commonwealth's differentiated value. Oversee integration of the messaging into (1) marketing materials, such as brochures, campaigns, print publications, and websites, and (2) enhancements to the Commonwealth's brand as a premier location for business. Direct successful web and mobile marketing strategies that promote Virginia's business location advantages and increase top of mind awareness that Virginia is the premier business location. Oversee a marketing collateral program to support and enhance VEDP's brand position and outreach marketing programs. Direct an effective social media marketing strategy to establish VEDP as a leader and trusted knowledge base for economic development content and services, targeting individuals seeking information regarding Virginia's economic development programs, target industries, assets, and/or VEDP. Oversee the content development, publication, positioning, and distribution of VEDP's Virginia Economic Review quarterly magazine. Oversee the content development and distribution of large, annual projects, such as VEDP's Annual Report. Oversee the third-party agency relationship and budget management. In collaboration with VEDP's Sr. Vice President for Talent and Workforce Strategy, support development and execution of a talent attraction strategy for Virginia, including, but not limited to research, partner engagement, and cross-organizational collaboration. Site Consultant Cultivation, Outreach Marketing, Ecosystem Awareness, and Lead Generation Lead Virginia's site consultant cultivation strategy and execution. Responsible for proactive consultant outreach in partnership with VEDP's leadership team and related divisions. Partner with VEDP colleagues to (1) identify, target, and engage customer segments and (2) incorporate primary messaging into pitches and presentations. Collaborate with VEDP colleagues (e.g., all Lead Generation Divisions, Research, Economic Competitiveness) to develop and support lead generation initiatives by: Coordinating with client-facing divisions to develop and deploy relationship cultivation strategies with key accounts. Mining and analyzing data in Salesforce CRM to track and improve client engagement across all client-facing divisions. Developing and implementing targeted media campaigns. Planning and overseeing high-quality events that enhance our customer engagement during trade shows, cultivate relationships with site selectors, and build rapport during high-profile site tours. Strategically coordinate and leverage the resources of Team Virginia, including overall programming, high-impact events, and content development. Coordinate with state agency partners to leverage resources, build awareness of the sectoral ecosystems, and retain and attract talent to the Commonwealth. Communications Management and Media Relations Direct VEDP's earned media communications program and partner with other state agency resources to implement a strategic media relations program that ensures maximum exposure of favorable Virginia economic development, community development, and quality of life articles in major business publications, economic development trade magazines, and vertical industry publications. Support the Managing Director of Communications with the production of VEDP-Governor press releases and media events. Support the Governor's Call and Mission programs with key messaging and event planning as needed. Support the Communications team with two industry-focused media tours per fiscal year. Develop and implement an internal communications strategy to improve information sharing across all VEDP divisions. Experience Required At least 15 years of relevant experience, in positions of progressive responsibility including, but not limited to, marketing and communications leadership experience at the managing director, assistant VP, and/or VP level. Strong managerial and leadership abilities including cross-functional leadership, decision-making, and communication skills. Excellent strategic analysis and problem-solving skills. Excellent communication (verbal and written) and interpersonal skills. Management of internal direct reports and indirect reports with a record of accomplishment of developing people and building successful teams. Excellent computer proficiency, particularly with presentation (PowerPoint) and spreadsheet (Excel) development. Division/department management, resource allocation, and project delegation. Support of organization-wide efforts. Ability to multitask. Ability to work, lead, and generate results and outcomes in time sensitive situations. Preferred Experience Participation and experience with economic development, government agencies, and/or industry organizations. Personal Attributes Innovative and strategic thinker who can synthesize large amounts of information quickly. Exceptional attention to detail. Excels under pressure, in a fast-paced, high-profile work environment. Passion for public-sector impact. Enjoys meeting needs of internal and external customers. Ability to balance progress on medium- and long-term projects with short-term deliverables. Patience and collaborative instincts with stakeholders. Relationship builder, motivator, and team player. Positive attitude and energetic. Sound judgment. Inquisitive. Within 9-12 months, success looks like . . . The Vice President has developed a full understanding of VEDP and is comfortable presenting to internal staff, VEDP's Board of Directors, and external stakeholders on VEDP activities and initiatives. The Vice President has developed trusting and collaborative relationships with VEDP colleagues and has partnered with colleagues to refine Virginia's positioning and implement primary messaging that motivates target customers to live, invest, and grow in the Commonwealth. The Vice President has developed strong, productive relationships with other state, regional, and local partners. The Vice President has engaged and led execution of the FY26 VEDP Marketing and Communications strategy and will lead development of the FY27 VEDP Marketing and Communications strategy. VEDP's Marketing and Communications team is operating efficiently and effectively, with staff productively executing their various assigned responsibilities and partners providing consistently positive feedback. The Vice President has made distinctive contributions through effective management of multiple complex workstreams to evaluate and improve the perception of Virginia and its regions for business investment. The Vice President and team are regarded as highly supportive and collaborative based on interactions with internal and external partners (e.g., sharing goals and potential synergies, aligning strategies and programs, communicating frequently and openly.) Economic ecosystems continue to attract increased national attention from investors, stakeholders, and earned media. Education Bachelor's degree in related field (e.g., business, economics, marketing, communications) is required. Graduate degree preferred. Compensation Salary will be competitive and commensurate with experience and qualifications. References and Background Information It is VEDP's policy to complete an extensive background and reference check of candidates. Once strong mutual interest has been established, candidates are asked to provide a list of references that should include, but not be limited to, a supervisor, peer, a development client and a subordinate, as applicable. Candidates will be asked to sign an authorization to release information for the purpose of background investigation, which may include verification of education, credit check, criminal, and driving records. Should an offer be extended prior to the completion of these checks, the offer will be contingent on the successful completion of the reference and background checks. Application Process Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship. All candidates must apply through our website ***************************** Applicants must submit a resume and cover letter. A valid Virginia driver's license and ability to obtain a passport is required. Application deadline: Open Until Filled. VEDP is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabi lities. It is VEDP's intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VEDP Human Resources at ************** or *************** . TDD **************.
    $110k-157k yearly est. Easy Apply 23d ago
  • Digital Marketing & Audience Manager

    Marketview Education Partners

    Marketing director job in Richmond, VA

    About the Role The Digital Marketing & Audience Manager plays a key role in developing, executing, and optimizing digital advertising campaigns and audience strategies for our higher-education clients. This individual owns day-to-day campaign management across multiple platforms and collaborates closely with the Director of Digital Strategy to ensure all paid media efforts align with institutional objectives and the student recruitment lifecycle. The Digital Marketing and Audience Manager partners closely with the Director of Audience Strategy to help acquire and grow student and parent audiences for targeted marketing efforts. This role translates audience strategy into execution across multiple test-based search platforms, ensuring campaigns align with client goals. The ideal candidate is analytical, detail-oriented, and passionate about using data and digital media to drive meaningful outcomes for colleges and universities. Key Responsibilities * Lead the end-to-end management of digital advertising campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, TikTok, and Snapchat. * Translate client enrollment goals into targeted media plans, budget recommendations, and performance benchmarks in collaboration with the Director of Digital Strategy. * Execute digital campaign setup including audience segmentation, creative trafficking, tracking implementation (UTMs, pixels, tags), and QA across all platforms. * Conduct ongoing optimization including bid adjustments, audience refinement, A/B testing, creative rotation, and landing page recommendations. * Monitor digital campaign performance and provide clear, insight-driven reporting using internal dashboards and analytics tools. * Interpret audience strategy documentation for creation and execution in 'search' platforms. * Manage revisions to audience acquisition both in-cycle and as a result of annual strategy refreshes. * Collaborate with the campaign and data quality teams to ensure timely delivery of name availability to partners. * Supports the analytical assessment of audience strategy performance and provides recommendations for enhancement. * Communicate regularly with internal teams and client partners regarding performance updates, optimization opportunities, and strategic recommendations. * Stay current with digital advertising and audience trends, platform updates, and emerging opportunities-especially those relevant to higher-education marketing. * Manage budgets, pacing, and vendor relationships to ensure efficient and effective media and audience delivery. * Contribute to process improvements, workflow enhancements, and the evolution of Two Ocean's digital advertising and audience strategy best practices. * Collaborate effectively with internal operations and campaign building teams as a productive conduit between scheduling & program plans, timing of audience acquisition and ultimate campaign builds & executions. Qualifications Minimum Requirements: * 2-4+ years of hands-on digital advertising experience, preferably in an agency or multi-client environment. * Demonstrated expertise with Google Ads (search, display, YouTube) and Meta; experience with additional platforms (LinkedIn, TikTok, Snapchat) strongly preferred. * Strong analytical skills and proficiency using tools such as Microsoft Excel, Google Analytics, platform dashboards, and data visualization software. * Experience managing measurable outcomes such as lead generation, conversion optimization, and full-funnel campaign performance. * Willingness to learn and develop audience strategy knowledge base. * Ability to interpret data clearly and translate insights into actionable recommendations. * Excellent communication, project-management, and organizational skills. * Strong ability to collaborate internally with multiple stakeholders and teams that are integral to campaign success. * Commitment to accuracy, consistency, and meeting deadlines in a fast-paced environment. * Advanced awareness of SEO and GEO elements as they relate to technical site requirements, engine ranking optimizations, and on-site conversion rate optimization strategies. Preferred Skills (Nice to Have): * Experience working with higher-education clients or in enrollment marketing. * Google Ads, Meta Blueprint, or related platform certifications. * Familiarity with CRM or student recruitment tools (Slate, Salesforce, etc.). * Understanding of student journey trends and enrollment marketing best practices. Why Join Two Ocean Education Partners? At Two Ocean, we share a common mission: expanding access to higher education while helping colleges and universities achieve their goals and better serve students and families. We thrive on collaboration, innovation, and a shared commitment to the success of our partners and teammates. By joining our team, you'll benefit from: * A mission-driven workplace that values your contributions. * Opportunities to cross-train and grow your career. * A collaborative, supportive environment where success is shared. * The chance to make a meaningful impact on higher education and student outcomes. Commitment to Equal Opportunity Two Ocean Education Partners is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law. Work Authorization Qualified candidates must be legally authorized to work in the United States without employer sponsorship, both now and in the future.
    $85k-124k yearly est. 15d ago
  • Digital Marketing & Audience Manager

    Marketview

    Marketing director job in Richmond, VA

    About the Role The Digital Marketing & Audience Manager plays a key role in developing, executing, and optimizing digital advertising campaigns and audience strategies for our higher-education clients. This individual owns day-to-day campaign management across multiple platforms and collaborates closely with the Director of Digital Strategy to ensure all paid media efforts align with institutional objectives and the student recruitment lifecycle. The Digital Marketing and Audience Manager partners closely with the Director of Audience Strategy to help acquire and grow student and parent audiences for targeted marketing efforts. This role translates audience strategy into execution across multiple test-based search platforms, ensuring campaigns align with client goals. The ideal candidate is analytical, detail-oriented, and passionate about using data and digital media to drive meaningful outcomes for colleges and universities. Key Responsibilities Lead the end-to-end management of digital advertising campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, TikTok, and Snapchat. Translate client enrollment goals into targeted media plans, budget recommendations, and performance benchmarks in collaboration with the Director of Digital Strategy. Execute digital campaign setup including audience segmentation, creative trafficking, tracking implementation (UTMs, pixels, tags), and QA across all platforms. Conduct ongoing optimization including bid adjustments, audience refinement, A/B testing, creative rotation, and landing page recommendations. Monitor digital campaign performance and provide clear, insight-driven reporting using internal dashboards and analytics tools. Interpret audience strategy documentation for creation and execution in ‘search' platforms. Manage revisions to audience acquisition both in-cycle and as a result of annual strategy refreshes. Collaborate with the campaign and data quality teams to ensure timely delivery of name availability to partners. Supports the analytical assessment of audience strategy performance and provides recommendations for enhancement. Communicate regularly with internal teams and client partners regarding performance updates, optimization opportunities, and strategic recommendations. Stay current with digital advertising and audience trends, platform updates, and emerging opportunities-especially those relevant to higher-education marketing. Manage budgets, pacing, and vendor relationships to ensure efficient and effective media and audience delivery. Contribute to process improvements, workflow enhancements, and the evolution of Two Ocean's digital advertising and audience strategy best practices. Collaborate effectively with internal operations and campaign building teams as a productive conduit between scheduling & program plans, timing of audience acquisition and ultimate campaign builds & executions. Qualifications Minimum Requirements: 2-4+ years of hands-on digital advertising experience, preferably in an agency or multi-client environment. Demonstrated expertise with Google Ads (search, display, YouTube) and Meta; experience with additional platforms (LinkedIn, TikTok, Snapchat) strongly preferred. Strong analytical skills and proficiency using tools such as Microsoft Excel, Google Analytics, platform dashboards, and data visualization software. Experience managing measurable outcomes such as lead generation, conversion optimization, and full-funnel campaign performance. Willingness to learn and develop audience strategy knowledge base. Ability to interpret data clearly and translate insights into actionable recommendations. Excellent communication, project-management, and organizational skills. Strong ability to collaborate internally with multiple stakeholders and teams that are integral to campaign success. Commitment to accuracy, consistency, and meeting deadlines in a fast-paced environment. Advanced awareness of SEO and GEO elements as they relate to technical site requirements, engine ranking optimizations, and on-site conversion rate optimization strategies. Preferred Skills (Nice to Have): Experience working with higher-education clients or in enrollment marketing. Google Ads, Meta Blueprint, or related platform certifications. Familiarity with CRM or student recruitment tools (Slate, Salesforce, etc.). Understanding of student journey trends and enrollment marketing best practices. Why Join Two Ocean Education Partners? At Two Ocean, we share a common mission: expanding access to higher education while helping colleges and universities achieve their goals and better serve students and families. We thrive on collaboration, innovation, and a shared commitment to the success of our partners and teammates. By joining our team, you'll benefit from: A mission-driven workplace that values your contributions. Opportunities to cross-train and grow your career. A collaborative, supportive environment where success is shared. The chance to make a meaningful impact on higher education and student outcomes. Commitment to Equal Opportunity Two Ocean Education Partners is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law. Work Authorization Qualified candidates must be legally authorized to work in the United States without employer sponsorship, both now and in the future.
    $85k-124k yearly est. Auto-Apply 14d ago
  • Manager of Business Analytics - Marketing

    Koalafi

    Marketing director job in Richmond, VA

    At Koalafi, we believe in a world where no one has to put an important purchase on hold. That's why we're making it easier for more people to pay for big purchases over time. Retailers across the country rely on us to offer flexible lease-to-own financing to their non-prime consumers, while increasing sales and strengthening customer loyalty. Their 2M+ customers love us because we provide a flexible way for them to make payments and give them an opportunity to improve their credit. Our 200+ Koalafi teammates enjoy inspiring and challenging work that accelerates their careers. Interested in learning more about how we're transforming the financing experience and joining our team? What You'll Do Koalafi is seeking a Manager of Business Analytics to build and lead the analytical foundation of our growing marketing function. This is a high-impact role responsible for developing attribution frameworks, evaluating campaign and channel performance, shaping go-to-market test strategy, and partnering with marketing leadership to scale our direct-to-consumer and business-to-business marketing efforts. This is an individual contributor role, at the Manager level. In this role, you'll work primarily with marketing and analytics to design and execute analyses that guide investment decisions, optimize performance , and accelerate Koalafi's channel expansion across both B2C and B2B marketing. You will play a critical role in launching new paid marketing channels, optimizing lifecycle communications, and evaluating the ROI of new initiatives. This is a rare opportunity to build a marketing analytics foundation from the ground up for a high-growth fintech company-while shaping how we understand, influence, and grow our customer base. Marketing Analytics & Attribution * Build Koalafi's first scalable attribution model to measure performance of email, SMS, in-app, and emerging paid digital marketing channels and campaigns. * Develop frameworks to evaluate incrementality, ROI, CAC, and long-term value implications of new marketing programs. * Monitor channel performance and partner with Marketing Team leadership to optimize mix, creative testing, and audience segmentation. * Establish core dashboards and reporting cadences that enable self-serve insights across the Marketing and Sales Teams. Experimentation & Insights * Design, implement, and evaluate A/B and multivariate tests across creative designs, channels, offers, and customer lifecycle stages. * Identify key drivers of engagement, conversion, retention, and reactivation. * Synthesize insights and recommendations into clear presentations for cross-functional partners and leadership. Direct-to-Consumer Growth * Support testing into new paid channels such as SEM, paid social, programmatic display, and retargeting. * Analyze channel expansion performance and evaluate early-stage metrics to inform investment decisions. * Partner with marketing managers to enhance lifecycle campaigns and improve customer onboarding, activation, and retention. B2B Support * Design the B2B analytics roadmap from the ground up. * Provide data-driven guidance to retailer partners on best practices for promoting consumer financing programs. * Support performance measurement for newly launched B2B campaigns and merchant-facing marketing programs. About You (Qualifications) * Bachelor's degree in a quantitative or analytical field (e.g., Engineering, Mathematics, Statistics, Finance, Economics) * 4-6 years of experience in marketing analytics, growth analytics, or a related field * Sound understanding of attribution models and underlying rationale for various model types * Strong SQL skills and experience working with large datasets * Proficiency building dashboards in Tableau, Looker, or similar BI tools * Experience designing and analyzing A/B tests * Comfortable working in ambiguous, fast-paced environments and excited to build something new from the ground up * Excellent communication skills, with the ability to translate complex results into crisp insights that influence marketing and business strategy * You have a growth mindset and are comfortable giving and receiving feedback to continuously learn and grow * Detail-oriented, proactive, and driven by curiosity and continuous improvement * Location Requirement: This position requires regular in-person attendance at one of our two office locations (Richmond, VA or Arlington, VA). Candidates must already be located within a commutable distance to either location, as relocation assistance is not available at this time. Why choose Koalafi: A career at Koalafi means opportunities to tackle exciting challenges every single day. We take pride in a culture of innovation, trust, and ownership. You'll get outside your comfort zone, build meaningful relationships, and most of all, take charge of projects that ultimately help people get the things they need most. Benefits: At Koalafi, you will have a direct impact on our products and help shape the company's success. We offer competitive compensation & benefits packages to keep you at your best: * Comprehensive medical, dental, and vision coverage * 20 PTO days + 11 paid holidays * 401(k) retirement with company matching * Student Loan & Tuition Reimbursement * Commuter assistance * Parental leave (maternal + paternal) * Inclusion and Associate Engagement Programs Who we are & what we value: * We focus on what's most important * We set clear expectations and deliver * We embrace challenges to reach our full potential * We ask, "How can this be better?" * We move fast together
    $113k-170k yearly est. Auto-Apply 54d ago
  • Digital Marketing Manager

    Acoustical Solutions 3.7company rating

    Marketing director job in Richmond, VA

    Summary/Objective: The Digital Marketing Manager is primarily responsible for ensuring that the company website is optimized from an SEO and SEM standpoint to successfully sell acoustical products online and to generate high quality leads for the national sales team to process. Additionally, the Digital marketing manager is also responsible for the company social media presence and all other aspects of marketing. The position reports to the company president and is an integral member of the senior management team of the company. The Digital Marketer works cooperatively with other departments and company personnel to ensure the overall on-going commercial success of the company. Essential Functions: Manage Web developer priorities and work with the developer to improve customer experience to increase online sales and to generate more contractor and solution sales team leads. Implement new capabilities to improve customer experience - e.g. new applications for the chat bot, a panel configurator, an art panel self-service tool, design tool for custom designs, and other creative ways to build interest in and sales of the company's products. Work with sales team to add new content and improve current content to increase SEO ranking on Google and Bing. Content may include updated product information, case studies, blogs, video etc. Develop and implement a plan to increase video content on the web site. Update and manage our social media presence. Manage and direct an outside agency to maximize SEM spend to achieve targeted ROAS results, online sales results, and conversion goals within the agreed to budget. Create and launch outbound marketing campaigns to generate sales leads. Manage the customer review process using TrustPilot. Support the launch of new products as required. Support other marketing related activities as required. Lead the monthly marketing department review meeting highlighting results, issues/opportunities. Fully participate in the company's continuous improvement processes and adhere to all company procedures and policies. 'Follow and Live' the company's stated Values and work to promote our values with co-workers when needed - in a respectful and professional manner.
    $74k-105k yearly est. 60d+ ago
  • Manager, Product Marketing (Corporate B2B)

    EAB 4.6company rating

    Marketing director job in Richmond, VA

    At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. Seramount, part of EAB, is a strategic business dedicated to providing talent solutions and strategies that help forward-thinking organizations prepare for the workplace of tomorrow. Over the past four decades we've built deep, data-powered intelligence on the employee experience, allowing us to address specific client workplace challenges. Our business is in growth mode and offers the right person the opportunity to be a part of a fast-moving, creative, and highly skilled team partnering with leading companies. At EAB and Seramount, we serve not only our partner institutions and organizations but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards. For more information, visit our Careers page. The Role in Brief: Manager, Product Marketing (Corporate B2B) Seramount is seeking a Product Marketing Manager to help drive growth of our talent solution products. This role will develop and execute go-to-market strategies and create compelling, visually engaging collateral that clearly articulate product value, generate demand, and strengthen the broader Seramount brand. The position may be based in Washington, D.C.; Richmond, VA; or is open to remote employment within the continental United States. Primary Responsibilities: * Content development - Conceptualize and craft compelling marketing materials-including blogs, infographics, webinars, guides, and case studies-tailored for multiple channels such as email, web copy, conferences, and presentation decks. * Visual design and collateral creation - Translate ideas and messaging into visually compelling marketing and sales assets. Create or refine solution one-pagers, presentation decks, and product collateral using tools like PowerPoint or Canva. Maintain brand consistency while finding creative ways to simplify complex ideas through design. * Sales enablement - Partner with sales teams to develop materials that support the buyer journey, such as training decks, FAQs, one-pagers, and case studies. Ensure assets are easy to use, visually polished, and aligned to product messaging. * Product messaging and positioning - Contribute to defining product positioning, value propositions, and audience-specific narratives that differentiate Seramount in the market. * In-person and virtual executive roundtables - Support both virtual and in-person events, from organizing logistics and collateral to preparing speaker materials and post-event follow-up. * Stakeholder management - Work closely with cross-functional partners across marketing, sales, and product to align messaging, share insights, and maintain consistent brand voice. Basic Qualifications: * Bachelor's degree or equivalent experience * 2-3+ years of B2B marketing experience, preferably in content marketing, product marketing, or graphic design * Strong writer with the ability to communicate complex ideas clearly across multiple formats * Demonstrated visual and design skills, with high proficiency in PowerPoint and Canva * Experience developing sales enablement tools in partnership with commercial teams * Strong collaboration skills and receptivity to feedback from internal stakeholders * Ability to ideate, strategize, and take ownership/manage projects from beginning to end * Adaptability in a fast-paced, lean environment with a passion for innovation * Ability to travel to industry conferences/work related events (about 4 times a year) * Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB's mission, values, and aspiration If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other's unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day. Compensation: The anticipated starting salary (base) range for this role is $44,000 - $65,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role. This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance. Benefits: Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include: * Medical, dental, and vision insurance plans; dependents and domestic partners eligible * 20+ days of PTO annually, in addition to paid firm and floating holidays * Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each) * 401(k) retirement savings plan with annual discretionary company matching contribution * Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans * Employee assistance program with counseling services and resources available to all employees and immediate family * Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation * Fertility treatment coverage and adoption or surrogacy assistance * Paid parental leave with phase back to work program for birthing and non-birthing parents * Access to milk shipping service to support nursing employees during business travel * Discounted pet health insurance coverage for dog and cat family members * Company-provided life, AD&D, and disability insurance * Financial wellness resources and membership in a robust employee discount program * Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities Benefits kick in day one; learn more at eab.com/careers/benefits. This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future. At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard. To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
    $44k-65k yearly 15d ago
  • Global Marketing Manager - Alternative Fuels

    Vontier

    Marketing director job in Richmond, VA

    **INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global Marketing Manager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel. **Responsibilities:** **Lead Generation:** + Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'Digital Marketing' below) + Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions. + Successfully execute new product launches. + Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements. + Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace'). + Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets. **Lead Management:** + Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs. + Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations. + Build custom reports tracking lead status through the sales funnel. + Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities. **Digital Marketing:** + Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility. + Build and implement an engaging social media strategy. + Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities. + Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms. + Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO. + Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates. **Sales Enablement:** + Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies. + Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape). + Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information. + Coordinate translation of marketing materials into requisite languages. **Exhibitions & Events:** + Support ANGI Energy's yearly exhibition plan across North America and Europe. + Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives. + Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks). + Manage event leads, devising and implementing post-event nurturing campaigns. **Brand:** + Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms. + Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness. + Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment. **Internal Communications:** + Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities. **WHO YOU ARE (Qualifications)** **Essential** **:** + Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience. + Minimum 5 years of relevant work experience in B2B marketing. + Excellent verbal and written communication skills. + Experience running annual marketing plans and budgets. + Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns. + A good eye for creative and knack for developing effective campaign briefs. + CRM and marketing automation software skills (Salesforce marketing cloud preferred). + Experience partnering with sales teams to develop compelling value propositions and sales tools. + Experience working closely with product/engineering teams to translate complex data in digestible formats. + Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders. + Willingness to travel (domestic and overseas, estimated 15-20% of role). **Preferable:** + In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive). + Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous. + Experience working within Sales & Marketing organizations with multiple channels of distribution. + Event management skills. + Graphic design experience (Adobe Creative Suite). **Outcomes and Deliverables:** **Deliverables:** + Annual strategic marketing plan. + Targeted account-based marketing strategies to defined key accounts. + Effective sales enablement tools and digital content. + Yearly tradeshow & events schedule. **Outcomes:** + Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs). + Increased brand awareness and leads from industry whitespace. + Effective budget management + Demonstrable ROI on marketing activities **Physical Demands:** + Frequent use of computer, phone, and other office equipment. + Ability to participate in virtual meetings and presentations for extended periods. + Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time). + Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials. + Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs). + Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays. + Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity. + Ability to work flexible hours occasionally to accommodate global time zones and meetings/events. **Work Environment:** + Office-based/remote work involving extended periods of sitting and computer use. + Exhibitions, Conferences, and Events.. The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity. For this specific role, you may be eligible to participate in an annual bonus plan. Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.* **Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law. **WHO IS ANGI** ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs. ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com. **WHO IS VONTIER** Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** . **At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.** Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future. Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally. **Together, let's enable the way the world moves!** "Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
    $85k-120k yearly 50d ago
  • Senior Digital & Social Commerce Manager

    Mecca 3.8company rating

    Marketing director job in Richmond, VA

    At MECCA, we believe in creating magic where beauty, innovation and community meet. As customer behaviour shifts and social platforms redefine the way people discover and shop, we're embracing the opportunity with vision, energy and ambition. This is a role for someone who sees possibility in ambiguity, who gets excited by building what doesn't yet exist, and who wants to shape the future of social commerce at one of the most loved beauty retailers in the world. The role you could play As our Senior Digital & Social Commerce Manager, you'll lead the development and execution of MECCA's end-to-end social commerce strategy across TikTok Shop, emerging shopping platforms, AI-led discovery and shoppable formats. You will integrate data, content, platform insight and customer behaviour to create a cohesive commercial engine that delivers growth, strengthens brand love and elevates the MECCA digital experience. Working across marketing, finance, supply, data, tech, brands and buying, you'll unite teams around shared objectives and build the roadmap for a category-defining social commerce function. You'll guide testing, innovation and scaling, ensuring MECCA is ahead of global trends and always oriented around our Triple Bullseye, doing what's best for our customer, brands and team. What you will bring This role is for a builder, a connector and a strategic thinker; someone who brings our MECCA values to life with positive, solutions-focused energy. You'll help us write the next chapter of MECCA's growth story. You will bring: * 8+ years' experience in digital commerce, social commerce or digital strategy within retail or consumer brands. * A deeply analytical mindset; confident using dashboards, KPIs, segmentation, forecasting and testing methodologies to guide decision-making. * Proven success driving revenue growth through social and digital channels. * Commercial acumen with experience managing budgets, ROI measurement and full-funnel optimisation. * Strong cross-functional leadership skills with the ability to influence diverse teams, align priorities and manage complex stakeholder groups. * Expertise in social platforms, shoppable formats, creator commerce and emerging social commerce trends. * The ability to lead through ambiguity with clarity, resilience and a positive, energised approach. Your Life At MECCA Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn't be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way! Some of our other team member benefits include: * Professional development programs and first-class digitised learning offering * Health and well-being initiatives * Reward and recognition programs * Access to bonus and incentive programs * Access to quarterly product allowance * Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy. There are also so many other ways in which you'll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit ******************************************************* Please note that we will be reviewing applications and commencing recruitment in mid January 2026. In the meantime, we wish you a safe holiday season and can't wait to review your application in the new year.
    $50k-64k yearly est. Auto-Apply 37d ago
  • Sr. Manager, US Medical Products and Distribution Marketing, Solutions & Services

    Cardinal Health 4.4company rating

    Marketing director job in Richmond, VA

    _This position is remote and can be based anywhere within the United States. Ideal candidates will be based near the Dublin, OH, office._ **_What Product or Services Marketing contributes to Cardinal Health_** Product Marketing assesses customer needs, market conditions, and competition to inform business strategy. It then implements the strategy by developing, commercializing, and monitoring the appropriate products and services. Product & Solutions Marketing is responsible for defining the product/service and market strategy and managing the life cycle, including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution, to drive customer loyalty, sales growth, and improved profitability. **_Job Summary_** The Sr. Manager, U.S. Medical Products & Distribution Marketing, Solutions & Services will lead the development and implementation of our distribution solutions and services for the U.S. Distribution business solutions portfolio. The primary responsibility will be understanding the industry landscape and customer needs, develop and commercializing those offerings to the market. Solution strategies should integrate with the U.S. Medical Products & Distribution value proposition to drive revenue and accelerate the growth and profitability of the U.S. Medical Products & Distribution business. **_Responsibilities_** Manages the full lifecycle of the distribution solutions and services, including the financial performance, roadmap, development, and commercialization in alignment with business goals. This role understands the distribution industry and develops strategies that resonate with the customers and support growth. This Senior manager will cultivate a high-performing team that is engaged, skilled, and aligned with the organization's goals. This role will be responsible for the following: Team management and development + Serve as a mentor to team members, providing guidance and support for professional growth and foster an open environment where team members feel comfortable seeking advice and sharing challenges. + Design and implement training programs to enhance team skills and competencies and conduct regular performance evaluations and provide constructive feedback. + Establish and track key performance indicators (KPIs) to measure team success and development. Financials and Performance Metrics + Tracking pipeline and the financial progress to measure their effectiveness and monitor performance metrics + Regular report-outs to management with insights and recommended actions to exceed financial commitments. + Prepare reports and presentations on product performance and market insights for stakeholders. Product Marketing and GTM Strategies + Develop compelling product positioning and messaging that differentiates the product in the market. + Create value propositions that resonate with target customer segments. + Plan and execute go-to-market strategies for new product launches, including timelines and messaging, + Coordinate with cross-functional teams (operations, enablement, sales, product teams, etc.) to ensure a successful launch + Provides product market insights through a strong working knowledge of the distribution solutions portfolio, market trends, competitive behavior, and customer segments. + Develop and execute marketing strategies. Create value propositions that resonate with target customer segments + Developing pricing, product, and solution positioning strategies to optimize revenue and profitability. + Drive promotional activity through Marketing Communications and Channel Marketing to sales to meet overall objectives. + Identify and access potential new opportunities to expand market reach through product roadmap + Create marketing materials and tools tailored to the specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging. + Developing training and content to support sales and selling distribution effectively - Continuous training in product updates and market trends to keep the business informed. + Partner with content team and customer solutions teams to develop customer case studies and white papers Collaborate with sales and cross-functional counterparts + Travels with field sales to provide support and help defend and grow business with key customers. + Develop partnerships with broader Cardinal Health marketing and functional teams to support the objectives the Cardinal Health USMPD business identified. + Ensures that marketing strategies are effectively executed at the channel level + Gather VOC on market conditions, competitive landscape, and customer needs. Communicate cross-functionally for strategy refinement + Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel. Market Intelligence and Insights, including competitive analysis + Providing channel insights into competitive products and market trends to better position distribution and address customer needs more effectively. + Sharing customer feedback and insights with channel partners enables them to tailor their approaches and improve customer experience across USMPD Sales Enablement + Partner with content marketing to develop sales training materials and tools that equip the sales team with the knowledge to sell the product effectively + Continued collaboration with the sales and solutions team to gather insights to refine messaging and product. **_Qualifications_** + Bachelor's degree from an accredited university preferred; an MBA is preferred + 8-10 years of experience in Distribution, Supply Chain, and/or Healthcare Marketing preferred + Previous people management experience preferred + Self-motivated, entrepreneurial, independent, driven individual to meet objectives + Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action + Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities. + Excellent written and verbal communication skills and comfort presenting to internal and external audiences + Ability to influence cross-functional teams without formal authority + Must be able to travel up to 25% of the time, including some nights and weekends. **Anticipated salary range:** $105,100 - $150,100 **Bonus eligible:** Yes **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close:** **01/30/26** *if interested in opportunity, please submit application as soon as possible. _**The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity._ _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $105.1k-150.1k yearly 15d ago
  • Senior Director, Product Marketing Operations and Competitive Intelligence

    Pagerduty 3.8company rating

    Marketing director job in Richmond, VA

    PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always-on digital experiences to modern businesses. Join us. (******************************* At PagerDuty, you'll tackle complex problems, collaborate with kind and ambitious people, and help build a more equitable world-all in a flexible, award-winning workplace. We are seeking a seasoned and insightful people leader to establish and spearhead our Product Marketing Operations and Competitive Intelligence function, reporting directly to the VP, Product Marketing. In this pivotal role, you will lead a dedicated team, driving both major and minor product launches, cultivating robust competitive intelligence, and consistently reporting on progress across all initiatives. Specifically, evolve, establish and execute product marketing programs and operations related to GTM readiness, to include: + **Product Launch process** - Establish, document and maintain product market launch framework, operating model and launch calendar that aligns with development and the field. + **Product Launch management** - organize and execute critical product launches, driving the planning and execution of launch activities, events/webinars and ensuring alignment and readiness across all marketing work streams, while coordinating overall readiness with development and field teams. + **Competitive Intelligence** - manage a team that builds and runs a competitive intel program that serves as the internal authority on competitive dynamics, equipping sales teams with sharp differentiation, timely insights and effective strategies to win. + **Repeatable sales plays** - partner with PMMs, Field, and Enablement stakeholders to define, build and deliver repeatable sales motions to drive annual operating targets (pipeline, billings, net-new logos). + **PMM Planning and Coordination** - organize and drive quarterly and yearly planning and operating plans for product marketing, including reporting results to key stakeholders; organize and drive PMM all-hands and leadership meetings and related presentations. + **Standards, Best Practices and Consistency** - drives the establishment of consistent templates, frameworks, and constructs for use across the team. + **Portfolio-level content and enablement** - drive the planning, delivery and quality of content for any cross-product activity, such as launch content, major event session tracks, and product marketing related enablement programs for sales revenue achievement. **Basic Qualifications:** + 10+ years of experience in B2B marketing, market research, or a related field. + 5+ years' experience leading a marketing function, or similar, used to managing multiple projects at one time within established timelines. + Proficient in planning and project management skills. + Ability to handle individual contributor and detail-oriented responsibilities in addition to people management responsibilities such as guiding, performance managing and mentoring a team. + Strong analytical skills and experience in quantitative and qualitative research methods, translating complex data into actionable insights. + Delivers results efficiently with a high sense of urgency when applicable. + Excellent communication and presentation skills, both written and verbal. + Ability to build strong partnerships at all levels of leadership and manage by influence. + Seamlessly negotiates and manages conflict. **Preferred Qualifications:** + Experience in high growth companies + Software/SaaS/B2B technology industry experience is preferred. + Experience in product marketing, specifically experience in managing launches at scale The base salary range for this position is 180,000 - 304,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits. Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience. Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process. **Hesitant to apply?** We encourage you to submit your resume even if you don't meet every requirement. We value potential and consider each candidate's full professional story. Whether you're exploring a career change or taking your next step, we look forward to reviewing your application. If this just isn't the right role or time - sign up for job alerts (**************************************** ! **Where we work** PagerDuty operates a hybrid work model with offices (**************************************** in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While we offer flexibility within our established locations, we **cannot** employ candidates residing in: **Location restrictions:** **Australia:** Northern Territory, Queensland, South Australia, Tasmania, Western Australia **Canada:** Alberta, Manitoba, Newfoundland, Northwest Territories, Nunavut, PEI, Quebec, Saskatchewan, Yukon **United States:** Alaska, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming _Candidates must reside in an eligible location, which vary by role._ **How we work** Our values (************************************** guide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. They define not just our actions, but what it means to be Dutonian. People Leaders at PagerDuty are responsible for creating high performance environments that drive accountability. PagerDuty has four key dimensions that define our Leadership Impact: Lead Self, Lead the Team, Lead the Business, and Lead the Future. Each dimension has three associated competencies to give leaders a shared language for guiding their development, career, promotion, and succession planning discussions. Our Manager Expectations serve as a practical guide for managers to understand their responsibilities, prioritize their efforts, and drive engagement and performance. **What we offer** As a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site (********************************************** . **Your package may include:** + Competitive salary + Comprehensive benefits package + Flexible work arrangements + Company equity* + ESPP (Employee Stock Purchase Program)* + Retirement or pension plan* + Generous paid vacation time + Paid holidays and sick leave + Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO + Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)* + Paid volunteer time off: 20 hours per year + Company-wide hack weeks + Mental wellness programs *Eligibility may vary by role, region, and tenure **About PagerDuty** PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. The PagerDuty Operations Cloud is an AI-powered platform that empowers business resilience and drives operational efficiency for enterprises. With a generative AI assistant at its core, PagerDuty empowers teams to detect and resolve issues in real time, orchestrate complex workflows, and drive continuous improvement across their digital operations. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always-on digital experiences to modern businesses PagerDuty is Great Place to Work-certified, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2. Go behind-the-scenes on our careers site (*********************************** and @pagerduty on Instagram. **Additional Information** PagerDuty is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status. Your privacy is important to us. By submitting an application, you confirm that you have read and understand PagerDuty's Privacy Policy (****************************************** . PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email accommodation@pagerduty.com and we will work with you to meet your accessibility needs. PagerDuty uses the E-Verify employment verification program.
    $157k-200k yearly est. 41d ago
  • Director of Sales & Marketing, Hilton Short Pump

    Shamin Hotels Master 4.0company rating

    Marketing director job in Richmond, VA

    The Hilton Richmond Hotel & Spa/Short Pump has an exceptional career opportunity for a qualified, dynamic Director of Sales & Marketing to oversee our sales function. The Hilton Richmond Hotel & Spa/Short Pump is a flagship property of Shamin Hotels, Central Virginia's largest hotel management company. We have tripled in size to 78 full- and select-service hotels over the past ten years and own and operate hotels under the Hilton, Hyatt, Marriott, InterContinental and Choice flags.. Shamin Hotels offer a competitive salary and benefits package that includes medical, vision, dental, life insurance, short- and long-term disability and a 401k plan. We also offer paid time off, hotel discounts and a friendly place to work. We work hard but have fun doing it and are proud of our commitment to excellence and outstanding guest service. The Hilton Short Pump benefits from an ideal location, situated 10 miles from downtown Richmond in the West End within easy proximity to I-64 and I-95 and adjacent to the Short Pump Town Center. The full-service hotel has 254 guest rooms, 21,000 square feet of conference and meeting space, Shula's American Kitchen, Aroma Cafe and Aura Spa. The hotel is an easy sell for regional groups and events and a favorite with planners of business meetings, regional association gatherings and lodging for regional sporting events. Primary responsibilities: Direct and manage all group, leisure, catering, and banquet sales activities to maximize revenue. Motivate others to find new business and achieve success by exceeding goals. Present, negotiate, convince, sell and influence sophisticated clients, other managerial personnel, and hotel guests. Prepare and implement annual sales plans, monthly sales reports, annual goals and sales and marketing budgets. Develop rates, group ceilings, and deployment strategies through review of competitive data, demand analysis, and mix management. Direct all solicitation and promotional activities. Actively participates in sales presentations, property tours, and customer meetings. Conduct various meetings such as staff, daily business review and revenue management. Administer sales training programs and be expert in brand systems. Implement policies and procedures for the Sales Department, including compliance of all company standards relating to quality of products and services provided. Responsible for interviewing, hiring, training, planning, assigning, and directing work, evaluating performance, rewarding, and disciplining associates; addressing complaints and resolving problems. Responsible for implementing and maintaining excellent service to achieve guest satisfaction. Qualifications Job Requirements Minimum 7 years hotel experience with 5 years as a Director of Sales in an upscale, full-service hotel. Previous Hilton experience preferred. Delphi FDC administrator certification a plus. Must have exceptional verbal and written communication skills Must be highly proficient in basic computer systems and internet platforms, including MS Office, PowerPoint, email, etc. Valid driver's license We are proud to be an equal opportunity employer and maintain a drug free work environment. All candidates must consent to completion of a background check.
    $68k-101k yearly est. 18d ago
  • Senior Marketing Manager/Rewards Product Owner

    Lancesoft 4.5company rating

    Marketing director job in Richmond, VA

    **10+ Years of Experience Required** Primary Skills: 1. Ability to build and execute customer experience roadmaps - synthesizing content strategy and channel strategy and activating flawlessly 2. Ability to lead marketing intent and unify multiple stakeholders and disciplines to ensure lockstep alignment - from legal and compliance to post-launch analytics 3. Ability to stand up repeatable scalable marketing infrastructure that can be flexed / attenuated based on prioritized business outcomes and marketing behaviors Mandatory Requirements: 1. 4-year college degree, preferably in marketing 2. Prior experience crafting creative briefs and building marketing requirements - then serving as CEO of the customer experience from planning through post-launch analytics 3. Proven experience managing digital experiences (web pages, landing pages, e-mail, SMS) 4. Prior experience supporting rewards / loyalty platforms Primary Responsibilities: Marketing product owner fluent in delivery of digital ecosystems including but not limited to web, email, SMS Supporting multiple brands in varying stages of maturity Supporting multiple brands with distinct marketing objectives and distinct consumer jobs to be done Ability to flex from strategic, evidence-based creation of marketing intent to detailed execution Natural collaborator with proven superpower to bring together subject matter experts across highly matrixed organization Employee Benefits: At LanceSoft, full time regular employees who work a minimum of 30 hours a week or more are entitled to the following benefits: Four options of medical Insurance Dental and Vision Insurance 401k Contributions Critical Illness Insurance Voluntary Permanent Life Insurance Accident Insurance Other Employee Perks About LanceSoft LanceSoft is rated as one of the largest staffing firms in the US by SIA. Our mission is to establish global cross-culture human connections that further the careers of our employees and strengthen the businesses of our clients. We are driven to use the power of our global network to connect businesses with the right people, and people with the right businesses without bias. We provide Global Workforce Solutions with a human touch.
    $99k-135k yearly est. 17d ago
  • Plumbing Trade Manager

    Atlantic Constructors, Inc. 3.9company rating

    Marketing director job in Richmond, VA

    At ACI we build our company and our culture not by counting people, but by making our people count! $0.00 COST FOR MEDICAL, DENTAL, SHORT TERM DISABILITY & LIFE INSURANCE (EMPLOYEE ONLY) COVERAGE! Atlantic Constructors is seeking dynamic, motivated, career minded individuals to join our expanding team! Atlantic Constructors has been recognized as an industry leader in the Mid-Atlantic Region for over 50 years. Benefits: Medical Insurance Plan ($0.00 Employee-Only) Dental Insurance Plan ($0.00 Employee-Only) Short-Term Disability Plan ($0.00 Employee-Only) Life Insurance Plan ($0.00 Employee-Only) Vision Insurance Plan 401(K) Retirement Plan with Generous Company Matching Health Savings Plan with Generous Company Matching Wellness Programs Atlantic Constructors offers competitive benefits, for more information check out our comprehensive list on our website Acibuilds.com. Summary/Objective: Manages day-to-day operations for new construction plumbing field trade. Provides guidance, supervision, and direction to plumbing staff consisting of helpers, apprentices, mechanics and Foreman. Ensures safety, job quality, ACI standards, productivity, and customer satisfaction is maintained at every stage regarding plumbing field staff. Responsible for all plumbing systems and the different types of installation procedures for each outlined below. Essential Functions: Oversee plumbing field manpower to ensure construction efforts on plumbing projects are constructed in accordance with design, budget, and schedule and following details on contract drawings along with manufacture instructions on products. Responsible for having a preparatory meeting with crews on site before any installation takes place to ensure entire team is aware of the below in regards to the system they are getting ready to install System and review of installation practices and steps Specs for material type and joining Hanger spacing Specific tools needed for installation Daily production goals Testing requirements Oversee domestic water installations that involve installations of: Solder joints - ensuring the correct installation steps are being performed along with training crews on soldering practices Brazed joints-ensuring the correct installation steps are being performed along with training crews on brazed practices Grooved joint systems- on SS sch 10 and copper piping Pro press systems- ensuring crews are following manufactures steps of pro press systems. Oversee waste/vent and Storm installations that involve installations of: Hub and spigot installation No hub installation PVC glue and primer installation Grooved systems installation Fused system installation for medical, lab, etc.. facilities * Oversee hydronic copper installation systems from 2" and down. Must have a vast knowledge of hydronic systems with understanding flushing and venting practices to ensure a complete working system is turned over at the end of the project. Solder joints - ensuring the correct installation steps are being performed along with training crews on soldering practices Brazed joints-ensuring the correct installation steps are being performed along with training crews on brazed practices Grooved joint systems- on SS sch 10 and copper piping Pro press systems- ensuring crews are following manufactures steps of pro press systems Oversee medical gas system installations Med gas certified Med gas low voltage wiring Material review and ensuring cleaned and bagged copper is being used along with proper purge techniques 6 month review of med gas tool kits to ensure all pieces and parts are being kept up with and are in working condition Production goals are being met Responsible for record keeping for employees with med gas certifications and keeping team updated with requirements for med gas certifications Ensuring crews are installing med gas systems in accordance with the most current code * Oversee compressed air system installations * Understanding material that is required for each project and correct installation practices and testing procedures per the manufacture requirements. Oversee lab gas installations Med gas certified Understanding all different gases used in lab gas installations and what is required to install each different gas line Experience with vacuum systems, hydrogen, compressed air, lab gas, nitrogen, helium, etc. Proper purge practices being documented and in place when install takes place. * Natural gas installation * Overseeing natural gas installations as it pertains to brazed copper to include venting off boilers, water heaters, furnaces and any other appliances that have copper vents coming off regulators. * Overseeing other plumbing systems as needed on projects that are specialized to that particular building. * Teaching-Coaching and Training * As a Trade Manager, you set the tone for the entire team- you're their coach, mentor, and driving force. It's your responsibility to make sure every plumbing team member is confidently trained on the system they're installing, understands the daily production goals, and is empowered to hit those goals with pride and consistency. Manpower Responsible for reviewing 4 week look aheads from the superintendents each week to ensure they have the proper personnel on their project when needed and that they personal is trained in the specific task that they are planning for. Responsible for ensuring the plumbing group stays under the blended rate that the job is set up at when moving manpower around from job to job. Responsible for holding team members accountable thru documentation when days are missed from call outs, production goals are not met, quality work is not being installed, etc.... Responsible for building the best plumbing team on the planet. Responsible for documenting information from the field and sharing with the construction manager on constraints that the field is up against along with the superintendents of the project. Standards Ensure that ACI plumbing standards are always up to date with the ongoing changes with technology being incorporated into plumbing systems and changing installation practices. Ensure that these standards are constantly reviewed with the field to ensure everyone is on the same page from job to job. QA/QC Complete observations for QA/QC walks to the foreman and ensure that they are planning for this on their two week look aheads and that all observations are completed within a two week period. Complete QA/QC walk of each section and area before inspection take place to ensure that the team you are responsible for are installing according to the contract detail drawings and specs. Establish and maintain standards within the department Oversee and responsible for interviewing, hiring, and training piping employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems Ensures that proper safety and incident reporting procedures are followed and brings problems to supervisor, safety or HR Maintain plumbing field personnel log and documentation files Performs other duties as assigned Day to Day(weekly) Activities Drawing review Review foreman daily entries in Axiom in reviewing install units and notes for constraints to help eliminate. Review foreman two week look aheads Ensure foreman have correct tools on site Ensure field personal have the correct tools for their job description Teaching and coaching constantly meeting and reviewing with field personal. Weekly QA/QC walks with creating observations for field foreman. Create a positive work environment Supervisory Responsibility: Yes Required: 10 years of commercial plumbing supervision and 10 years of hands-on plumbing trade work and/or equivalent combination of vocational training and experience Proficiency in plumbing field supervision High regard for safety standards with organizational skills Extensive knowledge of piping system installation Eagerness to take on challenges and work through adversity is necessary Must be able to multi-task, work with minimal supervision, follow written and oral instructions, show attention to detail, and demonstrate problem-solving skills Must adhere to all company policy and procedures Clean driving record Must be available, and have the means to report to multiple job sites as assigned, to include working varying schedules that may require extended hours (evenings, weekends and holidays) and require client-specific safety standards The work environment and physical demands required would be representative of those that must be met by an employee to successfully perform the essential functions of this job, and may include, but are not limited to the following: Work Environment: May work in varying temperatures; both inside and outside, including inclement weather, heat, humidity, cold, and dampness May work in areas with exposure to moderate/high noise levels May be exposed to fumes or airborne particles including dust May be required to work in confined spaces or from high heights Physical Demands: This role routinely uses construction equipment such as heavy machinery, hand and power tools While performing duties of the job the employee may work aloft, climb, bend, pull, reach overhead, stand/walk for long periods of time and lift up to 50 Frequently is required to use hands to finger, handle or feel objects, tools or controls; and reach with hands and arms Must be able to correctly identify all colors of a color-coded cable/wires and see close vision, distance vision, depth perception, peripheral vision and ability to adjust focus Travel: * May require travel (typically not overnight) Preferred: OSHA 30 and Frist Aid/CPR Prior military experience HS diploma or GED equivalent Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. An Equal Opportunity/Affirmative Action Employer * Plumbing Trade Manager - Commercial Construction
    $81k-111k yearly est. 5d ago
  • Vice President, Marketing & Communications

    Virginia Economic Devel Partnership

    Marketing director job in Richmond, VA

    The Virginia Economic Development Partnership (VEDP) seeks a Vice President, Marketing & Communications to lead the Commonwealth's efforts to promote Virginia as a Top State for Business. This position oversees integrated marketing strategies that showcase Virginia's competitive advantages, including digital branding, trade show engagement, and site consultant outreach. This role will interact professionally, collaboratively, and strategically with all divisions of VEDP as well as local, regional, and state partners, and site selection consultants, often engaging and leveraging resources where viable to accomplish the division's objectives and providing relevant support to achieve VEDP's goals and mission. Critical to the outreach component of this role is the ongoing cultivation of VEDP's relationships with site selection consultants, who represent companies in their search for best business destination to relocate or expand their business operations across the United States. The Vice President, Marketing & Communications is a member of VEDP's Business Development Core Group, ultimately reporting to the Sr. Vice President, Marketing, Communications & Research and Chief of Staff. Core Responsibilities Leadership Develop Marketing & Communication's strategy and plans and provide clear direction and clearly communicate goals of the agency to staff and inform external stakeholders and clients. Provide appropriate staff oversight and performance management. Foster independence and appropriate risk taking as well as team interdependence and support. Provide ongoing performance feedback that is both positive and constructive. Address performance deficiencies specifically, constructively, and timely, i.e., evaluate performance accurately and continually. Execute effective budgets and assignments of tasks to maximize resource allocation. Create employee engagement by communicating as a leader and a team player. Engender trust and confidence with employees, encouraging two-way feedback, and a willingness to know them. Ensure adequate professional development opportunities are provided for team members. Promote and encourage teamwork and collaboration across units at VEDP. Continually identify potential growth opportunities within the division and/or VEDP for staff in order to cultivate long-term success and support employee retention. Branding & Advertising Collaborate with colleagues across VEDP, other state agencies, and local/regional partners to position the Commonwealth as the best place to live, invest, and grow. Partner with internal and external colleagues to assess changes in competitive landscape, economic climate, technology developments, and customer attitudes and adjust positioning and messaging to account for changes. Lead and collaborate on Virginia's value proposition, developing primary messaging focused on the Commonwealth's differentiated value. Oversee integration of the messaging into (1) marketing materials, such as brochures, campaigns, print publications, and websites, and (2) enhancements to the Commonwealth's brand as a premier location for business. Direct successful web and mobile marketing strategies that promote Virginia's business location advantages and increase top of mind awareness that Virginia is the premier business location. Oversee a marketing collateral program to support and enhance VEDP's brand position and outreach marketing programs. Direct an effective social media marketing strategy to establish VEDP as a leader and trusted knowledge base for economic development content and services, targeting individuals seeking information regarding Virginia's economic development programs, target industries, assets, and/or VEDP. Oversee the content development, publication, positioning, and distribution of VEDP's Virginia Economic Review quarterly magazine. Oversee the content development and distribution of large, annual projects, such as VEDP's Annual Report. Oversee the third-party agency relationship and budget management. In collaboration with VEDP's Sr. Vice President for Talent and Workforce Strategy, support development and execution of a talent attraction strategy for Virginia, including, but not limited to research, partner engagement, and cross-organizational collaboration. Site Consultant Cultivation, Outreach Marketing, Ecosystem Awareness, and Lead Generation Lead Virginia's site consultant cultivation strategy and execution. Responsible for proactive consultant outreach in partnership with VEDP's leadership team and related divisions. Partner with VEDP colleagues to (1) identify, target, and engage customer segments and (2) incorporate primary messaging into pitches and presentations. Collaborate with VEDP colleagues (e.g., all Lead Generation Divisions, Research, Economic Competitiveness) to develop and support lead generation initiatives by: Coordinating with client-facing divisions to develop and deploy relationship cultivation strategies with key accounts. Mining and analyzing data in Salesforce CRM to track and improve client engagement across all client-facing divisions. Developing and implementing targeted media campaigns. Planning and overseeing high-quality events that enhance our customer engagement during trade shows, cultivate relationships with site selectors, and build rapport during high-profile site tours. Strategically coordinate and leverage the resources of Team Virginia, including overall programming, high-impact events, and content development. Coordinate with state agency partners to leverage resources, build awareness of the sectoral ecosystems, and retain and attract talent to the Commonwealth. Communications Management and Media Relations Direct VEDP's earned media communications program and partner with other state agency resources to implement a strategic media relations program that ensures maximum exposure of favorable Virginia economic development, community development, and quality of life articles in major business publications, economic development trade magazines, and vertical industry publications. Support the Managing Director of Communications with the production of VEDP-Governor press releases and media events. Support the Governor's Call and Mission programs with key messaging and event planning as needed. Support the Communications team with two industry-focused media tours per fiscal year. Develop and implement an internal communications strategy to improve information sharing across all VEDP divisions. Experience Required At least 15 years of relevant experience, in positions of progressive responsibility including, but not limited to, marketing and communications leadership experience at the managing director, assistant VP, and/or VP level. Strong managerial and leadership abilities including cross-functional leadership, decision-making, and communication skills. Excellent strategic analysis and problem-solving skills. Excellent communication (verbal and written) and interpersonal skills. Management of internal direct reports and indirect reports with a record of accomplishment of developing people and building successful teams. Excellent computer proficiency, particularly with presentation (PowerPoint) and spreadsheet (Excel) development. Division/department management, resource allocation, and project delegation. Support of organization-wide efforts. Ability to multitask. Ability to work, lead, and generate results and outcomes in time sensitive situations. Preferred Experience Participation and experience with economic development, government agencies, and/or industry organizations. Personal Attributes Innovative and strategic thinker who can synthesize large amounts of information quickly. Exceptional attention to detail. Excels under pressure, in a fast-paced, high-profile work environment. Passion for public-sector impact. Enjoys meeting needs of internal and external customers. Ability to balance progress on medium- and long-term projects with short-term deliverables. Patience and collaborative instincts with stakeholders. Relationship builder, motivator, and team player. Positive attitude and energetic. Sound judgment. Inquisitive. Within 9-12 months, success looks like . . . The Vice President has developed a full understanding of VEDP and is comfortable presenting to internal staff, VEDP's Board of Directors, and external stakeholders on VEDP activities and initiatives. The Vice President has developed trusting and collaborative relationships with VEDP colleagues and has partnered with colleagues to refine Virginia's positioning and implement primary messaging that motivates target customers to live, invest, and grow in the Commonwealth. The Vice President has developed strong, productive relationships with other state, regional, and local partners. The Vice President has engaged and led execution of the FY26 VEDP Marketing and Communications strategy and will lead development of the FY27 VEDP Marketing and Communications strategy. VEDP's Marketing and Communications team is operating efficiently and effectively, with staff productively executing their various assigned responsibilities and partners providing consistently positive feedback. The Vice President has made distinctive contributions through effective management of multiple complex workstreams to evaluate and improve the perception of Virginia and its regions for business investment. The Vice President and team are regarded as highly supportive and collaborative based on interactions with internal and external partners (e.g., sharing goals and potential synergies, aligning strategies and programs, communicating frequently and openly.) Economic ecosystems continue to attract increased national attention from investors, stakeholders, and earned media. Education Bachelor's degree in related field (e.g., business, economics, marketing, communications) is required. Graduate degree preferred. Compensation Salary will be competitive and commensurate with experience and qualifications. References and Background Information It is VEDP's policy to complete an extensive background and reference check of candidates. Once strong mutual interest has been established, candidates are asked to provide a list of references that should include, but not be limited to, a supervisor, peer, a development client and a subordinate, as applicable. Candidates will be asked to sign an authorization to release information for the purpose of background investigation, which may include verification of education, credit check, criminal, and driving records. Should an offer be extended prior to the completion of these checks, the offer will be contingent on the successful completion of the reference and background checks. Application Process Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship. All candidates must apply through our website ***************************** Applicants must submit a resume and cover letter. A valid Virginia driver's license and ability to obtain a passport is required. Application deadline: Open Until Filled. VEDP is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabi lities. It is VEDP's intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VEDP Human Resources at ************** or *************** . TDD **************.
    $127k-205k yearly est. Auto-Apply 22d ago

Learn more about marketing director jobs

How much does a marketing director earn in Richmond, VA?

The average marketing director in Richmond, VA earns between $60,000 and $166,000 annually. This compares to the national average marketing director range of $68,000 to $193,000.

Average marketing director salary in Richmond, VA

$100,000
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