Marketing Manager
Marketing Director Job 5 miles from Stamford
Job Title: Marketing Manager - USA
Hybrid
100-120K OTE
Join the Revolution!
We are changing the game in the physical rehabilitation, recovery, and body maintenance industry. From empowering patients with non-invasive therapeutic technologies to enhancing the work of physiotherapists, chiropractors, wellness professionals, and athletic trainers, our mission is simple: better pain management, faster recovery, and a gentler patient experience.
Position Overview:
We're looking for an experienced, dynamic, and self-driven Marketing Manager to oversee and execute marketing strategies in our most strategic market, the USA. This is an exciting opportunity to lead go-to-market activations, manage product launches, and create compelling marketing initiatives targeting rehabilitation professionals and consumers. If you have a strong marketing background in sports performance, wellness, aesthetics, or medical private practice and are passionate about driving growth and managing projects independently, this role is for you.
Key Responsibilities:
Lead direct and indirect marketing strategies for product and service launches, coordinating across physical and digital touchpoints. Work closely with the Global Marketing team to ensure alignment and consistency.
Manage external consultants and vendors when necessary (e.g., community management, digital marketing) to execute specific marketing activities.
Oversee coordination and logistics for US-based tradeshows, workshops, webinars, and internal sales meetings. Ensure all events align with brand and sales goals.
Support the US Academy Director with customer onboarding, content production, education journeys, and field coordination. Manage the eLearning platform and community engagement.
Oversee the lead management process, from lead generation to nurturing and conversion, ensuring follow-through and alignment with sales teams.
Conduct market research to gather insights, ensuring that marketing efforts are tailored to the needs of rehabilitation professionals and end consumers in the US.
Drive 360-degree marketing activations across multiple touchpoints (online and offline).
Oversee the US marketing budget to ensure cost-effective execution of initiatives and optimal use of resources.
Articulate both B2B and B2C needs effectively.
Familiar with marketing tools such as MailChimp, Canvas, and HubSpot for content creation, email marketing, and CRM management.
Required Qualifications:
Bachelor's degree in Marketing, Business, or related field.
7+ years of marketing experience, particularly in sports performance, wellness/aesthetics, or medical private practice.
Expertise in project management, with a proven ability to independently execute marketing strategies and manage multiple initiatives.
Strong communication skills with the ability to clearly articulate marketing strategies and initiatives to both B2B and B2C audiences.
Highly self-motivated, with the ability to work independently and manage multiple tasks.
Ability to travel domestically as required for events and coordination.
Why Join Us?
Play a key role in our growing U.S. presence and be part of a dynamic, global team with ample room for career development.
Competitive salary with annual bonus.
Benefits: 401k [4% company match], Healthcare Plan.
Opportunities for advancement in a fast-growing company.
Represent top-tier products transforming the rehabilitation and wellness markets.
Evergreen Post - Future Marketing Roles
Marketing Director Job 11 miles from Stamford
Sabra makes America's most iconic and beloved hummus and a delicious range of plant-based dips and spreads. We are dedicated to uniting and delighting the world around planet-positive food.
Sabra was founded in 1986 in Astoria, Queens and is headquartered in White Plains, New York. Sabra's 500+ team members proudly produce hummus in Chesterfield County, Virginia, taking great care to ensure the highest-quality hummus is ready to go home with you. From party time to snack time, Sabra is always a feel-good food.
Sustainability is in our roots. Sabra hummus is made with chickpeas grown on family-farms in the Pacific Northwest. The chickpea is not only a nutritional powerhouse but an agricultural treasure, pulling nitrogen from the atmosphere and depositing nutrients into the soil for future crops to consume, making the world a better place one chickpea at a time. Our commitment to the planet drives the ingredients we source, the products we produce, the choices we make and the way we engage with one another and with our community.
People are at the core of how we grow and create value; leading with diversity, equity and inclusion contributes directly to our shared success. We are always looking for talented people who share our passion for nourishing our bodies, our souls, and our communities. If you are interested in learning more about career opportunities at Sabra, visit our career site.
Interested in joining Team Sabra? Sabra is always looking for top marketing talent and we want to connect with potential future candidates and build our community of interest. This post is for marketing professionals to express interest in future opportunities. This is not an active or vacant position.
Marketing disciplines at Sabra include:
Brand Management
Omnichannel Marketing & Sales
Consumer Insights & Analytics
Communications
Innovation
We are excited to connect with talented individuals who share our dedication to uniting and delighting the world around planet-positive food. We celebrate an inclusive environment and provide equal opportunity for development and advancement. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, status as a covered veteran or uniform service member, or any other protected characteristic under applicable federal, state and/or local law.
Trade Marketing Director
Marketing Director Job 18 miles from Stamford
Salary : $85000 - $90000
Trade Marketing Director
The Trade Marketing Director is responsible for developing and executing strategies that strengthen relationships with our brands, drive channel performance, and maximize the visibility of the company's products or services across all sales and distribution networks.
Key Responsibilities
Trade Marketing Strategy Development
Design and implement comprehensive trade marketing plans to achieve company growth targets.
Align trade strategies with overall brand positioning and business goals.
Develop innovative programs to increase visibility and sell-through in key trade channels.
Channel Development and Management
Analyze trade channel performance.
Collaborate with sales teams to identify opportunities for market growth and partner engagement.
Optimize trade marketing investments to ensure ROI across all channels.
Promotional Campaigns and Programs
Develop trade-specific promotions, incentive programs, and merchandising initiatives to drive partner engagement and sales.
Oversee the creation of POS materials, trade brochures, and digital toolkits for partners.
Monitor promotional effectiveness and adjust strategies as needed to maximize impact.
Sales Enablement and Training
Provide and sales teams with the tools, training, and resources needed to effectively promote the company's offerings.
Data Analysis and Reporting
Analyze performance data and identify actionable insights for optimization.
Monitor market trends, customer behavior, and competitor activity to inform strategies.
Report on KPIs, including sales performance, trade marketing ROI, and partner engagement.
Cross-Functional Leadership
Collaborate with internal stakeholders, including sales, product, and marketing teams, to align trade initiatives with company objectives.
Partner with external vendors, agencies, and distributors to execute campaigns.
Job Requirements:
Required Skills and Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field.
5+ years of experience in trade marketing, sales enablement, or channel marketing.
Proven ability to develop and execute trade marketing strategies that drive measurable results.
Strong travel industry experience a plus.
Data-driven mindset with expertise in analyzing sales data, market trends, and partner performance.
Exceptional project management, negotiation, and management skills.
Excellent communication and relationship-building abilities.
Preferred Attributes
Strategic thinker with a hands-on, results-oriented approach.
Strong understanding of B2B dynamics.
Background in industries such as travel, luxury travel, or retail.
Benefits
Competitive salary with performance-based incentives.
Health, dental, and vision insurance.
401(k)
Professional development and leadership training opportunities.
Hybrid work environment with occasional travel to key trade partners.
Salary $85,000-$90,000
#IND2
#ZR
Contact Details:
Ally Roberts
*********************
************
Marketing Manager
Marketing Director Job 21 miles from Stamford
Caribbean Food Delights (CFD), a privately owned & operated company, is the leading manufacturer of Jamaican Style Patties: beef, chicken and vegetable. Our state-of-the-art facility is SQF certified. We are seeking a motivated, results-driven, Marketing Manager, to join our team. Job responsibilities include but are not limited to the following:
• Develop and implement strategic marketing and promotional plans and forecasts to achieve corporate business goals and objectives for products and services.
• Lead and supervise the workflow of other team members in the department.
• Participate in the research and development of new products.
• Work closely with the R&D department on the modification of existing products and termination of ineffective products.
• Gather and analyze customer feedback.
• Plan and conduct market research as well as focus groups to gather feedback on new product concepts and existing products.
• Establish and maintain a unique product voice throughout all product lines and promotional materials.
• Outline and manage the marketing department's annual budget; monitor and track costs to deliver on budget.
• Plan and oversee advertising and promotional activities, including print, electronic and digital media.
• Perform media buys required to promote companies' products and agenda.
• Define and manage digital marketing for all brands, ie., social media, e-mail/sms, website.
• Work with Senior Sales Manager to drive the sales function by cultivating relationships and executing the company's sales strategies.
• Monitor the competition including marketing activities on a regular basis.
• Establish and maintain relationships with select industry influencers.
• Supervise, review and approve all corporate sponsorships and donation requests.
• Represent the company at trade shows, trade association meetings, etc., to promote products.
• Interact with other departments and key personnel to ensure that all marketing goals and objectives are realized.
• Perform other job-related duties for Caribbean Food Delights and/or any of the related companies, as assigned and as unilaterally determined by Caribbean Food Delights.
QUALIFICATIONS/EXPERIENCE:
• Bachelor's degree in marketing
• Minimum five (5) to seven (7) years related work experience
• Knowledge of Digital and New Media including Email marketing
• Deep understanding of social media platforms including but not limited to Facebook, Instagram, Tik Tox and X
• Experience working with creative design software Photoshop or creative design platform, Canva is required
• Highly proficient in Office 365: Microsoft Word, Excel and PowerPoint
• Strong management, organizational and interpersonal skills
• Ability to manage multiple projects/priorities, simultaneously.
PHYSICAL REQUIREMENTS OF POSITION WITH OR WITHOUT REASONABLE ACCOMMODATION:
Frequent walking, bending, reaching, stooping, climbing, lifting and carrying up to 30 pounds; frequent driving; frequent verbal communication; prolonged standing at times. Ability to travel up to 40% of the time. Ability to operate standard office equipment - computer (navigating internet/keyboarding), facsimile machine, photocopier, calculator, multi-line telephone system, etc.
Pay range $90k - $120k + benefits. EOE; all qualified applicants will receive consideration for employment without regard to their “disability” or “protected veteran status.” Please fax resumes to: ************ or e-mail to: ********************. No relocation offer, no phone call. Must be eligible to work in the USA.
Marketing Manager
Marketing Director Job 24 miles from Stamford
Alliant is seeking an experienced marketing professional to join an innovative and strategy-focused Marketing team. As Marketing Manager, you will be responsible for planning and executing brand marketing initiatives that contribute towards corporate goals. Brand marketing areas of focus include events, paid media, social media and email marketing. Success in this role requires a dynamic individual who can navigate between strategy and execution, and partner across internal and external teams and projects. The Marketing Manager will display a strong understanding of the nuances of audience data, the advertising industry and customer needs to create compelling on-brand messaging and story-telling experiences. A successful candidate will be creative and proactive, with strong communication and organizational skills to facilitate working across teams and shareholders. This is an ideal opportunity for those looking to flex B2B marketing skills, grow with the changing media landscape, and join a growing organization.
Principle Responsibilities:
Spearhead event strategy, execution, and performance for Marketing sponsored, hosted, and seller attended events.
Lead the pre, live, and post-event aspects of event sponsorships and activations in partnership with attending Sales teams and speakers through project management, negotiation and booking, branding, speaking engagement preparation, lead capture and outreach, and more.
Develop, deploy and measure comprehensive brand awareness campaigns across buyers and channels, including events, paid media, social and email.
Manage paid media efforts across search, social, programmatic via DSP, and direct-to-publisher channels.
Own Alliant's social media strategy, calendar, messaging, reporting and insights.
Lead email marketing for branding and corporate communications efforts including email strategy, calendar, messaging, deployment, analysis and insights.
Partner closely with Creative and Design to develop messaging for events, paid media, social and email efforts.
Marketing Associate will support this role through project management, operational, and measurement capacities.
Handle internal communications and updates of brand marketing efforts across teams.
Assist with website enhancements and branding efforts in partnership with Product, Content, and Creative Marketing roles.
Collaborate with Product and Demand Generation marketing to ensure brand effort across events, paid media, social and email both align and support product-focused and vertical campaign efforts.
Qualifications and Skills:
Must have 3-5 years hands-on experience in a B2B marketing environment.
Bachelor's degree in Marketing, Communications, Business Administration or an analytics-related discipline preferred.
Proven promotional brand marketing experience in the areas of email marketing, paid media and social media.
Strong event Marketing track record negotiating, executing and leveraging event sponsorships.
Must have outstanding organizational, writing and verbal communications skills.
Proven ability to identify and interpret relevant data and develop actionable recommendations.
Experience with Google Analytics, Google Ads and SEO, paid LinkedIn, and trade advertising.
Ability to thrive in a fast-paced environment with multiple projects and priorities; must be comfortable setting priorities and communicating to stakeholders.
Collaborative, low-ego team player committed to having a good time while doing a great job.
Direct experience with marketing automation and CRM tools, Salesforce or Salesforce Marketing Cloud a plus.
About Alliant
Alliant is trusted by thousands of brands and agencies as an independent partner bringing a human element to modern data solutions. The Alliant DataHub - built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology - enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and we continually validate our people, processes, and data through meaningful certifications such as SOC2, IAB Tech Lab Data Transparency, NQI certification from Neutronian, and quarterly quality scoring with Truthset. For more information, visit: alliantdata.com
Alliant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans' status, or any other characteristic protected by law.
Performance Marketing Manager
Marketing Director Job 25 miles from Stamford
Commodity Fragrances is a modern American perfumery that has grown from a Kickstarter campaign in 2013 to a globally recognized brand. Known for its minimalist yet luxurious approach to fragrance, Commodity is available in markets around the world, including Sephora North America and the UK. As an innovative and fast-growing company, we encourage creativity, entrepreneurship, and collaboration within our team. We are passionate about redefining fragrance for a global audience and thrive on bold ideas and data-driven strategies to achieve our goals.
About the Role:
Commodity is seeking a results-driven Performance Marketing Manager to lead our paid media efforts and drive digital growth. This individual will oversee the development, execution, and optimization of paid campaigns across various digital platforms to enhance customer acquisition, retention, and revenue. The ideal candidate is creative, analytical, and thrives in a collaborative, fast-paced environment. They will work closely with cross-functional teams to ensure that all performance marketing efforts align with our brand values and business objectives.
Key Responsibilities
Plan, execute, and optimize high-performing paid ad campaigns across platforms such as Google Ads, LinkedIn, TikTok, META, and others.
Conduct in-platform management tasks, including keyword research, ad copywriting, campaign creation, budgeting, pacing, and tagging management.
Collaborate with the organic content team to align and evolve keyword strategies for both paid and organic channels.
Build and maintain performance dashboards to track key metrics such as ROI, lead generation, and customer acquisition.
Translate performance data into actionable insights to drive strategy, address challenges, and identify opportunities for growth.
Develop and execute A/B testing strategies for creatives, ad copy, and landing pages to improve conversion rates and engagement.
Stay updated on industry trends, seasonal patterns, and geographic insights to inform targeting and campaign strategies.
Work with the marketing team to create innovative digital programs for major launches, campaigns, and events.
Manage digital advertising budgets, ensuring efficient allocation, pacing, and alignment with financial goals.
Test, analyze, and optimize landing pages and conversion funnels to improve user experience and campaign performance.
Qualifications
Experience: 4+ years of experience in performance marketing, with a strong focus on paid media, campaign optimization, and analytics.
Technical Skills: Proficiency in Google Ads, LinkedIn Campaign Manager, and other digital advertising platforms. Experience with analytics tools like Sigma, Google Analytics, or similar.
Analytical Mindset: Strong ability to interpret data and convert insights into actionable strategies.
Creative Problem-Solving: Experience in A/B testing and a deep understanding of customer acquisition and engagement strategies.
Collaboration: Proven ability to work cross-functionally with creative, finance, and marketing teams.
Education: Bachelor's degree in Marketing, Business, or a related field.
Why Join Commodity Fragrances?
Be part of a fast-growing, globally recognized fragrance brand that values innovation and creativity.
Collaborate with a passionate and dynamic team in an inclusive and entrepreneurial workplace.
Shape the future of performance marketing in an exciting and evolving industry.
Commodity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Digital Marketing Manager - Aesthetics
Marketing Director Job 17 miles from Stamford
Company Profile:
EPM Scientific is partnered with a world leading aesthetics laser skin health technology company and they're looking to expand their marketing team; an experienced profile is needed, with a strong marketing background.
Job Title: Digital Marketing Manager - Aesthetics
Location: New York City Metro (5 days on-site)
Summary:
The Digital Marketing Manager will oversee online marketing strategies to enhance the brand's presence and drive engagement. They will create and maintain a social media presence across all digital channels.
Responsibilities:
Create and deploy marketing strategy across all areas of the brand
Build strong relationships with KOL's across aesthetics specifically within the indication
Create product awareness through building advocacy groups
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Measuring and reporting on the performance of all digital marketing campaigns
Desired Skill Set:
2-4 years of experience in marketing, strategy, or business development, in Dermatology, Aesthetics, Plastic Surgery, or Medical Device.
Brand marketing experience
Digital marketing experience (preferred)
EPM Scientific is the only search firm dedicated to offering bench to bedside recruitment services with niche experts across every vertical of the development, approval, and launch cycle.
eCommerce Marketing Director - $160,000 + Bonus - New City, New York
Marketing Director Job 24 miles from Stamford
R2 have teamed up with leading consumer electronics on the lookout for a dedicated and motivated eCommerce Marketing Director to help take their Magento 2 platform and presence to the next level.
Coming in as the eCommerce Marketing Director you will be tasked with coming in and leading a team of marketers, come from a strategic background, data driven with an understanding of web development (backend/frontend).
What they are looking for:
- Strong eCommerce experience
- Strong Magento 2 experience
- Experienced in the B2B space
- Project Management experience
- Ability to lead and manage a team from the front
- Digital marketing expertise in email/social/paid campaigns
What's in it for me:
- A salary of up to $160,000 (and potentially beyond) for someone with the correct skillset
- Bonus opportunities
- Medical, dental and vision insurance
- 401k matching
- PTO
- Life insurance
- Long and short term disability
- Plus many more!
If this sounds like something you may be interested in apply now and a member of the R2 team will talk you through the opportunity in more detail!
Marketing Project Manager
Marketing Director Job 20 miles from Stamford
STATEMENT
We are a woman-led, 3
rd
generation family-owned luxury wine company. We are committed to fostering a dynamic and collaborative work environment where every member can thrive. As we continue to grow, we seek a highly organized, talented Project Manager to join our Marketing and Creative Services team and lead a variety of projects from inception to completion with an emphasis in digital asset management.
ESSENTIAL DUTIES AND RESPONSIBILITIES
This is a multi-faceted role requiring strong multi-tasking and follow-up skills.
Responsible for trafficking multiple projects at once and seeing them through to completion while ensuring they are completed on time, within scope, and within budget.
Communicate and coordinate with various departments throughout the organization to keep business moving forward.
Point person for the content management system with the shared responsibility of keeping digital assets current and compliant
Primary point of contact for receiving/tracking hospitality requests and sharing in administrative responsibilities covering day to day management of an employee trade portal.
Assist in budget tracking and coordination
Ensure that all projects are delivered on time, within scope, and within budget
Successfully manage the relationship with the client and all stakeholders.
Coordinate internal resources and third parties/vendors for the flawless execution of projects.
Track project performance, specifically to analyze the successful completion of short and long-term goals.
Create and maintain comprehensive project documentation, plans, and reports.
Monitor and report on project progress, and escalate issues as needed.
Facilitate meetings, prepare meeting minutes, and follow up on action items.
Communicate effectively with team members and stakeholders to ensure alignment and understanding of project objectives and deliverables.
Assist in identifying best practices and ways a specific project can be shared across sales regions
Assist on other team projects as needed
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION, EXPERIENCE and SKILLS
A four-year college degree and/or equivalent work experience in Project Management, or a related field
Good written and verbal communication skills. Incumbent must possess the ability to develop and provide all necessary written reports, correspondence, and presentations necessary to satisfy job requirements.
Fluent knowledge of PC, working within Microsoft Office, specifically Word, PowerPoint, and Excel, Teams and any other company software is critical to the success of this position.
Interpretive skills: Incumbent must possess the ability to define problems, establish facts and collect data to interpret issues, draw valid conclusions from the data and recommend solutions to the business problem. Ability to interpret an extensive variety of statistical information.
Strong understanding of project management principles
Strong organizational skills, including attention to detail, time management and multitasking skills.
Ability to manage multiple priorities and work under tight deadlines.
Detail-oriented with strong analytical and problem-solving abilities.
Able to work in a fast-paced, dynamic environment.
Prior experience in Salsify is a plus.
Prior experience in Photoshop is a plus
Ability to work independently and as part of a team
Become proficient in project tracking software
PHYSICAL DEMANDS
The physical demands described here are representative of those required by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the incumbent is regularly required to use their hands and eyes for PC use; reach with hands and arms; talk and hear. The incumbent is required to stand; sit; stoop, kneel, crouch; see, taste and smell wine products in particular. The incumbent must be aware that the job involves distribution of alcohol beverages and recognizes that the company in no way encourages excessive or unnecessary drinking of alcoholic beverages while exercising the duties of this job. The incumbent must occasionally lift and/or move up to 50 pounds at a time, the approximate weight of a case of wine.
ADDITIONAL REQUIREMENTS
No DWI offenses or illegal drug use
Must be able to commute daily to Corporate Office in Melville, NY
Employee must comply with all federal, state and local laws and regulations which govern the alcoholic beverage industry and maintain at all times the highest ethical business standards and fiduciary duty on behalf of the company and its customers.
Senior Marketing Manager
Marketing Director Job In Stamford, CT
My Stamford, Connecticut based client, a leading branded beverage company in North America with a focus on healthy hydration, is looking for a contract Senior Marketing Manager for their Innovation/Renovation Portfolio Management team. This contract is about 6 months starting January, 3 days onsite in Stamford, two days remote. Role can pay $60-65/hr based on experience.
The ideal candidate will have:
An MBA (preferred)
Managing multiple projects at various stages ideally also having governance leadership and stakeholder engagement.
Expertise in project/program management, innovation and governance preferably within CPG food/beverage industry
Key responsibilities:
Monitor, improve processes, tools and systems to deliver better, strategically-relevant Inno/Reno project results with discretion, speed and agility.
Deputy I&R Portfolio Management, coordinate cross-functional innovation partners around common understanding & priorities and decision making
Governance Officer for I&R development and be point of contact on project and portfolio management toolkit
Streamline and maintain portfolio performance metrics (ex: Project success rate, total portfolio, financial contribution, project gating, performance management).
Commercial planning coordination support - lead development key milestones/connection points leading to annual National Sales Meeting
Adapt materials to streamline the development process & improve strategy clarity
Facilitate critical collaborative sessions & share-outs to develop strategy, plan & required materials
BENEFIT OFFERINGS:
Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.
Equal Opportunity Employer/Veterans/Disabled
To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to **********************************************
The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:
The California Fair Chance Act
Los Angeles City Fair Chance Ordinance
Los Angeles County Fair Chance Ordinance for Employers
San Francisco Fair Chance Ordinance
Vice President of Marketing and Communications
Marketing Director Job 25 miles from Stamford
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job- related duties requested by any person authorized to give instructions or assignments.
About Us:
Long Island Board of REALTORS (LIBOR) is one of the largest local REALTOR Boards in the United States, serving real estate professionals throughout Queens, Nassau and Suffolk Counties. We provide our members with essential resources, networking opportunities, and advocacy to help them thrive in a competitive market. We are seeking a creative and driven Social Media Coordinator to join our dynamic Communications team and elevate our online presence. We are currently located in West Babylon, NY however LIBOR is looking to relocate to Nassau County or Western Suffolk County.
The Vice President of Communications and Marketing at the almost 40,000 member Long Island Board of Realtors (LIBOR), serving Long Island and Queens, is a senior leader providing the vision, strategy, and oversight for all marketing and communications functions. Reporting to the Chief Executive Officer, the VP of Marketing and Communications is responsible for internal and external communications and supporting the priorities and initiatives outlined in the associations' Strategic Plan that focuses on advocacy, professionalism, and engagement. The VP will also raise the profile of the association as one of the largest and leading Realtor associations in U.S and promote its value proposition to all stakeholders.
A collaborative, collegial leader, the VP is responsible for motivating and empowering a team of marketing and communications professionals to maintain a collaborative and productive office that is sought out and relied upon by other staff and leadership. The VP will be responsible for the utilizing the associations strategic plan in all marketing and communications strategy, that focuses on advocacy, professional advancement, organizational excellence, and engagement.
Data-driven and results-oriented, the VP will have experience building and maintaining an efficient team structure that can manage workflow and processes effectively from conceptualization to implementation; focus on key priorities that enhance and support membership growth, advocacy, government affairs, education, professionalism, engagement, non-dues revenue, philanthropy, and the association's reputation; and evaluate progress toward key performance indicators, implementing changes for continual improvement.
This role oversees four primary areas: (1) brand identity and visual strategy, which includes print and digital design, photography, and videography; (2) communications and brand strategy, which includes public relations, content marketing, publications, copywriting, and writing for executive support; (3) marketing strategy and audience engagement, which includes campaign development, media planning, digital marketing, web development, and social media; and (4) marketing operations and insights, which includes project management and data analysis and reporting.
Leadership and Vision
Set the vision for, design, and implement an overarching, data-driven marketing and communications plan that proactively builds on the strengths of the current operation, aligns with the Association's strategic priorities, and targets key audiences.
Set department priorities and manage resources accordingly, with a focus on supporting and enhancing membership recruitment and retention, non-dues revenue opportunities, advocacy, education, engagement, and collaboration.
Ensure cohesive messaging and brand identity that extends across all media and communications platforms/vehicles, supports the needs of key constituencies, and advances the goals of the Association.
Use quantitative and qualitative data to evaluate the success and effectiveness of marketing and communications initiatives and campaigns with target audiences on an ongoing basis. Adjust strategies and tactics as necessary to meet long-term objectives, annual goals, and KPIs.
Evaluate and, as appropriate, make changes to improve marketing and communications processes, workflows, and organizational structure.
Communications and Public Relations
Serve as an advisor to Association leadership on communications matters and messaging to internal and external constituencies. Prepare or oversee the preparation of executive communications.
Support and prepare leadership to serve as the as spokespersons on behalf of the Association.
Lead crisis management planning and establish/update crisis communications policies and procedures. Identify situations that could impact the real estate industry and the business operation of members.
Work with colleagues and key stakeholders to elevate and protect the Association's reputation through crisis communications, positioning, and marketing campaigns.
Prioritize the generation of positive media coverage of noteworthy developments and coordinate timely responses to media inquiries.
Marketing Strategy and Branding
Develop collaborative relationships with chambers of commerce, economic development agencies, and the state and national associations to persuasively tell LIBOR's story consistent with its branding strategy.
Thoroughly evaluate current marketing and branding efforts across the association and its brand. Ensure the development and implementation of effective branding, segmentation strategies, and customized digital marketing campaigns.
Proactively ensure the Association's marketing and communications strategies remain innovative and incorporate the technology and platforms used by its target audiences.
Develop and implement strategies to engage and connect with traditionally underrepresented and underserved communities to support and enhance diversity, equity, and inclusion throughout the association and home buying/selling communities.
Periodically conduct market research and adjust strategies and/or tactics to account for insights gained from such research.
Management and Administration
Oversee the recruitment, training, management, and retention of a diverse team of marketing and communications professionals. Foster an environment that encourages collaboration, creativity, innovation, respect, and accountability.
Guide and empower team members through transparency, active communication, and clear direction, placing team members' work within the context of the Association's priorities and goals.
Ensure compliance with accessibility standards and all pertinent laws, regulations, and Association policies, including CAN-SPAM Act, etc.
Oversee department budget and expenditures. Allocate resources to support strategic priorities.
Stay informed of industry trends and emerging media and empower team members to be nimble in incorporating new approaches as warranted.
Committee Liaison
Serve as staff liaison to assigned committees and other related task forces or work groups.
Prepare meeting agendas, notices, minutes, and reports. Performs related follow-up work between meetings.
Required Qualifications
Undergraduate degree in communications, marketing, or public relations preferred.
Advanced degree such as a master's degree in business administration, marketing, public relations, communication, or a related field is preferred.
At least 20 years of experience leading a comprehensive marketing and communications operation in a complex, mission-driven organization, ideally with a non-profit or trade association.
Ability to build relationships with a wide range of constituents from diverse backgrounds. A strong commitment and sensitivity to fostering inclusive working and learning environments.
Experience creating operational efficiencies, managing budgets, and allocating resources to meet department objectives.
Ability to understand and consistently ensure compliance with Association policies and procedures, state and federal rules and regulations, as well as high ethical standards.
Technical skill to use LIBOR's software and systems.
Member-centric mindset.
This position requires overnight travel to attend conferences and events, many of which are after working hours and/or weekends.
Brand Marketing Manager
Marketing Director Job 25 miles from Stamford
Who we are:
Europerfumes is the leading US distributor of artisanal fragrance brands. Founded in 1997, Europerfumes has decades of experience vetting and sourcing the best independent brands from all over the world. Today our portfolio includes over 15 brands (including Commodity Fragrances, Twisted Lily, Juliette Has a Gun, Dr.Vranjes, etc) for which we manage everything within the US. This management includes direct to consumer digital storefronts (including the site design, development and in-home experience), social media presence (including advertising and organic posts and stories), and retail distribution (with partners including the likes of Sephora, Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Anthropologie, Bluemercury, Revolve and Kith-just to name a few).
What We're Looking For:
We are looking for a skilled & passionate Brand Marketing Manager with proven experience in consumer, luxury goods to join our Brand Management team. This is a unique brand-building opportunity for someone wanting to leave their mark in the industry. As a Brand Manager, you are responsible for defining strategies, building trade marketing plans and business model metrics. Additional responsibilities will include retailer needs, budget ownership, 360 planning, press relations, asset management, events, support customer and founder meetings. This role is for someone who thrives in an entrepreneurial environment with the ability to work collaboratively and autonomously.
This position is responsible for managing a curation of 2-4 niche fragrance brands as a sub-division of our larger portfolio. Reporting into the SVP, you will partner closely with cross-functional teams including Physical and Digital Marketing, Education & Events, and Sales. Externally you will be the daily point of contact to our brands.
Duties and Responsibilities:
Strategy: Collaborate with the SVP to lead development of brand strategy and annual brand marketing plans. This includes business objectives, consumer and channel strategies, and translation of strategies to the consumer through the retailer and marketing mix.
KPI: Monthly reporting issued to internal and external partners. Reporting on sell-in and sell-out numbers, updated sku rank, and progress against A&P budget.
With an omni-mindset, partner with teams across the organization to ensure alignment of brand positioning with marketing and promotional efforts including the annual planning calendar, new product launches, creating stories that drive category leadership.
Create adaptable toolkits, guidelines, and assets that regional teams can modify based on local market and channel needs while maintaining global brand coherence.
Forecasting: Working closely with our internal planner, brand and retail partners to develop 12 month forecasts by SKU. This should be reviewed and updated on a monthly basis.
P&L Budget Management: Own and manage your part of the marketing budget, ensuring cross-functional alignment, and year end budget performance and delivery.
Manage Founder Relationship: Responsible for agenda and content in bi-weekly meetings with the founder. Must deliver strong communications skills and maturity.
Champion the Brand: Drive alignment strategy with senior management and key commercial stakeholders. Responsible for consulting with cross-functional partners and driving alignment across the organization. Participate in key sales and marketing presentations.
Qualifications:
Bachelor's degree.
Minimum of 3-5 years of experience in luxury consumer goods, with a beauty background preferred.
Strong analytical skills and attention to detail.
Ability to work in a fast-paced environment and handle multiple projects simultaneously.
Excellent communication, interpersonal, and organizational skills.
Strong proficiency in Microsoft Excel.
Knowledge of social media platforms and digital marketing.
Ability to work independently and as part of a team.
Europerfumes is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Senior Manager, Performance Marketing
Marketing Director Job 18 miles from Stamford
The Senior Manager of Performance Marketing will lead the day-to-day execution and optimization of digital marketing campaigns across multiple channels. You will manage the performance marketing budget, ensure campaigns drive high ROI, and continuously refine marketing strategies based on data analysis. This role is responsible for ensuring that all performance marketing efforts align with overall business goals.
Responsibilities:
Budget Management & Forecasting: Develop and manage marketing budgets, forecasting campaign performance and ensuring spending aligns with business goals.
Performance Optimization: Continuously monitor and analyze marketing metrics to optimize campaigns, using data to drive decisions that improve results.
Incrementality Testing: Lead Measured incrementality tests to assess campaign effectiveness, collaborating with teams to refine strategies.
Competitive Analysis: Conduct competitive analysis to stay ahead of trends and identify opportunities to increase performance in the market.
Team Support & Collaboration: Lead & direct channel leads while working with cross-functional teams to ensure alignment between campaign execution and broader marketing initiatives.
Campaign Strategy & Execution: Monitor campaign performance and GTM channel execution to achieve business objectives.
Skills and Qualifications:
6+ years of experience in performance marketing, with a focus on digital channels.
Proven experience with performance marketing metrics, tools, and optimization strategies.
Excellent ability to manage budgets and forecast performance based on data.
Strong analytical and communication skills to lead data-driven decisions.
Bachelor's degree in Marketing, Business, or a related field.
The expected salary range for this position is $105,000 - $125,000. The actual compensation will be determined by experience and other factors permitted by the law.
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Product Manager - Marketing Technology
Marketing Director Job 25 miles from Stamford
$80-110K + Excellent Company Benefits package
(Company is unable to sponsor or take over sponsorship of an employment visa at this time)
Leading Digital Media and Marketing Technology company seeks ambitious and driven Product Analyst with 1-3+ years in a Product Analyst or Product Manager role working on marketing technology product innovation projects/ initiatives - Eg. SEO, Social Media, User Acquisition, UX, Customer loyalty or similar MarTech / digital product innovations), or financial services platforms/ models - to work with the Product innovation Team and play a key role in validating, developing and testing product ideas and new technology solutions that enhance the digital marketing capabilities across our SEO/ Search, Social Media and Programmatic marketing suite of products. Experience leveraging data science and/or AI is a plus. Experience conducting A/B testing, along with some knowledge of digital marketing tools and platforms such as Google Analytics, Social Media advertising platforms, and SEO tools is also a plus. Will also consider financial services product analyst/ product manager experience.
This is an excellent opportunity to be part of a highly innovative and visible team, working with cutting edge technologies and pioneering new products and platforms.
Responsibilities Overview:
Market Research and Product Discovery - Conduct in-depth market research to identify emerging trends and customer needs.
Product Performance Evaluation: Assess the performance of new products and gather customer feedback.
Analyze market data to uncover opportunities for product innovation in media solutions.
Collaborate with Product Development Team to integrate market insights into the product development process.
Requirements:
2-3+ years Product Analyst or Product Manager / Data Analyst experience,
Product Analyst experience working with digital marketing platforms or tools (eg. Google Analytics, Social Media advertising platforms, or SEO tools) - highly preferred.
Bachelors in Computer Science, Engineering, Statistics or similar field
Working knowledge of Product Management tools and methodologies including JIRA, Asana, Sprint, etc.
Experience conducting A/B testing is a plus - to optimize marketing products and features.
Understanding of Data Science, AI, and cloud technologies.
Ability to test hypotheses based on market data and user feedback, using results to inform marketing strategies and product improvements.
UX (User experience), customer loyalty programs or customer experience (CX) testing/ analysis related to marketing products or similar tech platforms or products.
Proficiency in using data analysis tools and methodologies to guide marketing strategies and understand market trends.
For immediate consideration please submit resume in Word/PDF format.
** AN EQUAL OPPORTUNITY EMPLOYER **
Business Development, Senior Director
Marketing Director Job 26 miles from Stamford
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply...Job Details
Business Development, Senior Director
Atlanta GA, New York City NY, Chicago IL, Boston MA, or Remote USA
Why this job is important
Kantar's Business Development team is comprised of the industry's most connected and influential commercial leaders. Individuals are part of a positive, collaborative and high-performing team responsible for generating sales revenue via identifying, cultivating and closing business with clients new to Kantar Insights. Business developers are industry veterans who deploy a disciplined and well-adapted sales process to drive short and long term revenue growth to deliver on their annual targets. Reps are customer-centric, have executive-presence, and are skilled at active listening, probing to uncover critical problems to solve, and consulting with prospective clients on various Kantar solutions to address their needs. They possess deep competency around consultative selling and negotiating - with buyers, legal and procurement - to drive both maximum client satisfaction and Kantar revenue.
The ideal candidate is a strategist with solid competency in stakeholder management. They are energetic and/or magnetic, with a passion for consumer behavior and helping clients improve their business strategies to drive sales and brand growth. They are detail oriented but know when to empower others. They are empathetic and inclusive leaders. They balance professionalism with genuine fun. They have marketing and business acumen and offer ideas and perspectives to improve themselves and those around them. A successful candidate will demonstrate experience and success in generating multi-million-dollar engagements with new business/new logo accounts through sales of custom and productized solutions.
What you'll be doing
Identifies new business opportunities by conducting analysis of marketplace data, using personally established network, existing knowledge of the market research landscape, and hunting for new buying centers
Develops account strategies and creates relationships with key contacts and prospective clients using the Kantar client network as well as personally established network
Responsible for all aspects of the sales process, from prospecting to qualification to closing
Generates new sales revenue across Kantar's ecosystem of solutions: Brand Strategy, Brand Performance, Creative Testing and Media Measurement
Logs sales activity and maintains sales pipeline including revenue forecasts, weekly comments on active deals, and estimated contract dates through internal CRM (Salesforce)
Leads RFP and proposal development process, including collaborating with internal teams, coordinating client timelines, developing or influencing pitch and proposal collateral that resonates with clients and tells a differentiated story; plays a lead client-facing role from initial outreach through final proposal presentation and negotiations
Conducts client meetings to build and maintain high levels of customer satisfaction across all solutions and engagement with Kantar
Understands the competitive landscape and reports back to the organization on points of differentiation
Understands financial implications (gross margin, job profit, operating profit, forecasting) to negotiate deals that adhere to Kantar's financial guidelines
The skills & experience needed
10+ years of quota-carrying sales experience in market research, customer insights, consulting, analytics, and media effectiveness solutions; selling to Chief Marketing Officer, Marketing decision makers, and Insights decision makers
A hunting mentality with experience using existing network of client relationships/”rolodex” of contacts and generating leads
Proven success generating revenue with multi-million-dollar new business/new logo accounts
Demonstrated ability to translate sophisticated concepts into concise, insightful messaging
Excellent commercial competence, presentation and interpersonal skills (verbal and written)
Highly motivated, self-starter, driver of change and transformation
Shown cross portfolio collaboration and leadership
The Kantar Benefits
We provide a comprehensive, highly competitive benefits package, including
Medical plans with comprehensive, affordable coverage for a range of health services
Health Savings Account/FSA
Dental, Vision and benefits to cover unique healthcare needs
Wellness Program
401k with match
Tuition Reimbursement, Commuter benefits
Unlimited PTO
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that's out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Why join Kantar?
We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.
And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We're dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you're not an exact match, we'd love to receive your application and talk to you about this job or others at Kantar.
Privacy and Legal Statement
Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.
The salary range for this role in New York is $120,500- $200,900. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
#LI-BM2 #LI-Remote #LI-Hybrid
Location
New York, World Trade CenterUnited States of America
Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that's out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.
Director of Business Development
Marketing Director Job In Stamford, CT
*Customer Engagement
*Customer Loyalty
*Retention
*Motivation
Come work for a Global company that specializes in providing engagement solutions for F500 businesses. They offer services related to employee engagement, customer loyalty, sales incentives and channel partner programs. Their goal is to help companies motivate and engage their employees, customers, and partners to drive better results.
Must have a stable career history - no more than 3 jobs in the past 10 years - This is a hybrid role but must be in the office at least 3 days per week.
Need to live in commutable distance to Stamford, CT
Responsibilities
The Business Development Director is responsible for identifying potential accounts, developing an account entry strategy, conducting the prospecting campaign, developing relationships and understanding the customer's critical business strategies, then working with a team of subject matter experts to create and execute a solution to achieve the customer's business objectives.
Qualifications
Bachelor's degree or equivalent experience
Minimum 10 years of direct B2B sales experience calling on Fortune 1000 companies.
Clear history of new business development selling professional services.
Large volume sales experience ($250k plus per sale).
Experience with broad range of sales cycles (three to six to twelve months).
History of career stability with a maximum of three jobs in the last ten years.
Compensation derived through highly leveraged commissions and bonuses.
Demonstrated track record of increasing revenue through generation of leads
Compensation Opportunity
Compensation is not capped and is based on your performance. Offering a base salary $135K plus commission and a bonus tied to fiscal year revenue production and profitability.
Digital Advertising Manager
Marketing Director Job 10 miles from Stamford
The Mission team is looking for a strategic and growth minded Digital Advertising Manager to lead and execute our digital advertising initiatives across Amazon, Mission.com, and Walmart. The ideal candidate combines a strong analytical mindset with a data driven approach to optimize paid traffic strategies. This role requires expertise in managing cross channel campaigns, with a focus on driving measurable results, maximizing ROI, and supporting the Mission's broader growth objectives within the company's Digital vertical. This role will report directly to the Director of Digital.
Key Responsibilities:
· Develop and Execute Comprehensive Advertising Strategies
: Design, implement, and oversee multifaceted digital advertising strategies aimed at driving qualified traffic, amplifying brand visibility, and maximizing revenue across digital channels
· Performance Analysis and Optimization:
Continuously monitor and analyze campaign data to ensure alignment with specific goals and KPIs, implementing adjustments to enhance effectiveness and achieve optimal outcomes
· Budget Management and ROAS/TACOS Optimization:
Strategically allocate and manage budgets to maximize returns, ensuring that all spending is optimized to consistently meet or exceed ROAS/TACOS
· Data-Driven Strategy and Content Refinement:
Utilize insights from advertising data to inform strategic decisions, improve campaign performance, and enhance PDPs for better engagement and conversion
· Testing and Audience Development: Conduct A/B testing, keyword research, and category analysis to refine targeting strategies, build highly relevant audiences, and enhance remarketing efforts for increased retention and conversion
· In-Depth Reporting and Insight Delivery:
Prepare and deliver detailed performance reports, translating complex data into actionable insights that support executive decision-making and inform broader business strategies
· Cross-Functional Collaboration:
Work closely with cross-functional teams, including marketing, sales, and product development, to ensure advertising initiatives are synchronized with overall brand goals and messaging
· Industry Knowledge and Adaptability:
Maintain a proactive approach to learning, staying current on industry trends, platform updates, algorithm changes, and emerging best practices in digital advertising to keep strategies at the forefront of innovation.
Qualifications:
· 5+ Years of Digital Advertising Experience with Expertise in Paid Search: Extensive experience in digital advertising, with a strong focus on paid search strategy and execution across multiple platforms, demonstrating a deep understanding of industry trends and best practices
· Advanced Proficiency in Amazon Advertising, DSP, Google Ads, Meta, and Walmart Connect: Expert-level knowledge of key advertising platforms, including Amazon Advertising, DSP, Google Ads, Meta, and Walmart Connect, with a proven ability to optimize for platform-specific metrics and outcomes
· Proven Track Record in Driving Paid Search Strategy for Amazon, DTC, and Walmart: Demonstrated success in developing and executing paid search strategies that drive measurable results for Amazon, DTC channels, and Walmart
· Exceptional Communication and Collaboration Skills: Excellent communicator with the ability to convey complex strategies and insights to stakeholders, and a team-oriented mindset that fosters collaboration across departments to achieve unified goals
· Strong Project Management and Organizational Skills: Highly organized with the ability to manage multiple high-priority projects simultaneously, ensuring deadlines and goals are consistently met in a fast-paced environment
· Proficient in Advanced Advertising Software and Analytics Tools: Skilled in using a range of advertising software and analytics tools to track performance, interpret data, and derive actionable insights that inform strategic decision-making skills
Digital Advertising Manager
Marketing Director Job 11 miles from Stamford
Manager, Digital Advertising
We are seeking an experienced and innovative Manager of Digital Advertising to lead our digital advertising efforts across a range of channels, with a primary focus on programmatic display, video CTV, OTT, and affiliate marketing channels. The ideal candidate will possess a deep understanding of data-driven advertising strategies, advanced targeting techniques, campaign optimization, and audience segmentation to drive impactful results.
Responsibilities:
Strategic Leadership:
Develop and drive the overall digital advertising strategy in alignment with company goals, focusing on programmatic display, video CTV, OTT, Digital Audio, and Affiliate initiatives.
Provide strategic guidance on media buying, audience creation, segmentation, and campaign activation and expansion.
Campaign Management:
Oversee end-to-end campaign management, including planning, execution, monitoring, and optimization of programmatic display, video CTV, OTT, Digital Audio and affiliate campaigns.
Collaborate with creative teams to ensure the development of engaging and effective ad creatives.
Programmatic Expertise:
Lead the utilization of programmatic advertising platforms to target precise audiences, optimize bidding strategies, and achieve campaign objectives.
Stay informed about industry trends, technology advancements, and best practices related to programmatic advertising.
Video CTV and OTT:
Drive the growth of video advertising initiatives across Connected TV (CTV) and Over-The-Top (OTT) platforms.
Leverage data-driven insights to optimize video ad placements, formats, and engagement strategies.
Affiliate Marketing
Drive the growth of affiliate marketing channels.
Leverage data-driven insights to optimize affiliate programs and engagement strategies.
Audience Creation and Segmentation:
Utilize data-driven insights to develop and refine audience segments for targeted advertising campaigns.
Implement advanced audience segmentation techniques to enhance campaign personalization and effectiveness.
Data Analytics:
Utilize data analytics tools to assess campaign performance, generate actionable insights, and present findings to stakeholders.
Make informed decisions based on data to continuously improve advertising strategies.
Budget Management:
Develop and manage digital advertising budgets, allocating resources effectively to achieve optimal results.
Stakeholder Communication:
Collaborate with internal and external stakeholders, including media partners, vendors, to ensure seamless execution of campaigns.
Employee Benefits
At Mavis, we understand that our people drive our success. We provide our team members with competitive weekly pay, a good working environment and an excellent combination of additional benefits like health, dental, vision and life insurance, a 401(k) retirement savings plan with employer match, paid vacations, paid time off, paid holidays and opportunities for career growth.
Mavis is an Equal Opportunity Employer
Account Director
Marketing Director Job 8 miles from Stamford
Job Title: Account Director
Company: Imaginary Content, Norwalk, CT
Industry: Advertising & Marketing Services
Employment type: Full-time, on-site, overnight travel up to 10%
Founded in 2017, Imaginary Content is a growing, boutique advertising agency serving some of the world's biggest brands in their mission to drive their eCommerce and omni-channel businesses. We are category leaders in enhanced eCommerce content creation, partnering with our clients from strategy through execution to maximize impact and drive conversion.
We are a Women-Owned business, focused on delivering best-in-class creative content through superior client service and strong team collaboration. Our Norwalk CT, waterfront office and content studio are homebase to our industry-leading creative team.
We value diversity and are committed to creating an equitable and inclusive workplace in which all team members feel safe, supported and able to thrive.
About the role:
We're looking for an experienced agency Account Director who is passionate about and committed to building strong client relationships and making a big impact on the business. This is a unique and exciting opportunity to be part of a growing, entrepreneurial company at a time where eCommerce is experiencing double digit growth.
The ideal candidate will have digital marketing and eCommerce (3rd party eRetail) experience, exceptional project management skills, and a demonstrated ability to lead, motivate and collaborate across both client and agency teams. This is a fast faced environment and requires a way of working that is agile, flexible and thorough.
As a key member of the agency leadership team, reporting to the CEO, the Account Director will support the day-to-day operations for some of our valued clients:
Job Responsibilities
Serve as a key point of contact and liaison for clients, understanding needs and priorities. Serve as the ‘voice of the client' to the agency team.
Understand client business at a granular level and be able to regularly provide recommendations on how to change and adapt to business needs.
Own the end-to-end project workflow, ensuring deliverables are released and deployed on time, including:
Leading internal briefings to the team.
Facilitating strategy and planning discussions
Setting and communicating goals and objectives
Routing and overseeing strategic and tactical creative process
Managing a regular cadence of client status calls, meetings, and presentations.
Keeping accurate records of campaigns and performance tracking against scope.
Assisting with annual planning, program evaluations, and enhancement recommendations
Working with colleagues to develop materials and coordinate events.
Helping onboard, train and guide other team members as needed.
Work closely with the Creative Director and CEO on strategies and reporting for clients.
Requirements
Education
Bachelor's degree in communications, marketing, public relations or related fields.
Experience
5+ years of relevant experience, working in-house at an agency, which can include brand management, marketing, advertising, account management, eCommerce, or related areas.
Must have experience working on digital and social marketing campaigns.
Experience working on the marketing of consumer packaged goods is
Key Competencies
Business-savvy, driving an understanding of the client's business model, marketplace and factors affecting sales and consumer behavior
A creative mindset with the ability to think outside of the box.
Forward thinking with an understanding of the evolving Digital Marketplace, eCommerce content executions and emerging opportunities.
Ability to communicate complex information in easy-to-understand terms.
Tactful and diplomatic communicator.
Skilled in presenting to internal teams and high-level clients.
Strong interpersonal skills. Able to actively build and maintain trusting working relationships with clients and colleagues.
Leadership skills enabling you to ensure the agency produces its best results.
Strong problem solving skills with the ability to manage and resolve high-priority issues efficiently.
Willingness to go above and beyond to ensure client's issues and requests are resolved.
Strong organization and time management skills.
Ability to manage multiple projects, thrive under pressure and adapt to changing work requirements, goals and constraints.
Be committed to continued growth and development.
Behave inclusively and value the experiences and perspectives of others.Ability to work proactively, in an entrepreneurial boutique agency.
Technology
The Account Director needs to be proficient in all of the typical programs used by an advertising agency, including software that handles project management and collaboration - Hive; Customer Relationship Management; and SEO Tools.
Benefits
In accordance with company policy, benefits include: health insurance, paid holidays and PTO.
Sales & Marketing Analyst
Marketing Director Job 27 miles from Stamford
Sales & Marketing Analyst - Excelligence Learning Corporation / Really Good Stuff
(Full-Time, In-Office)
About Us:
Excelligence Learning Corporation, home to trusted brands like Really Good Stuff (RGS) and Discount School Supply (DSS), is committed to empowering educators and supporting the development of children through high-quality products and innovative resources. Join our passionate team and help drive our mission to create a positive impact in the educational sector.
Position Overview:
As a Sales & Marketing Analyst, you'll be at the core of our data-driven decision-making process, using insights to fuel the growth of our brands. Your work will directly influence strategic initiatives, helping us reach educators and institutions across the nation more effectively. This role requires a hands-on approach to analyzing sales and marketing data, interpreting results from marketing campaigns, and leveraging AI-driven insights to optimize both digital and offline channels. The ideal candidate will be skilled in Google Analytics (GA4), Salesforce CRM, and data visualization tools to support B2B efforts. By applying AI and data-driven strategies, the Sales & Marketing Analyst will enhance our ability to serve the educational market with targeted, impactful insights, advancing Excelligence's goals in a data-focused, technology-forward manner.
Key Responsibilities:
Marketing & Campaign Analysis:
Collaborate with marketing teams to assess campaign performance across multiple channels (email, PPC, social media).
Track campaign KPIs (ROAS, CAC, conversion rates), providing actionable insights and recommendations for future optimizations.
Web & Customer Analytics:
Leverage GA4 and other tools to analyze site traffic, user behavior, and conversion rates, identifying improvement areas in the user journey.
Maintain dynamic dashboards for real-time tracking of key metrics on both RGS and DSS ecommerce sites.
Sales Data Analysis & Reporting:
Work closely with the sales team to analyze data related to product performance, customer segmentation, and sales trends across different customer types, leveraging Salesforce CRM for streamlined data management and reporting.
Partner with sales to analyze product performance, customer segmentation, and trends, optimizing strategies for acquisition and retention.
Conduct regular reporting for senior management, highlighting sales performance, market trends, and growth opportunities.
Market & Customer Research:
Conduct market research to stay informed on trends, customer needs, and the competitive landscape in the education sector.
Support Account-Based Marketing (ABM) strategies, crafting insights-driven campaigns for high-value accounts in the public sector and K-12 education.
What We're Looking For:
Bachelor's degree in Marketing, Business Analytics, Data Science, or related field.
3+ years in sales and marketing analytics with a B2B focus, ideally within ecommerce.
Proficiency in Google Analytics (GA4), Salesforce CRM, and data visualization tools like Tableau or Power BI.
Experience leveraging AI techniques for predictive modeling, customer segmentation, or campaign optimization.
Strong analytical and communication skills to present data-driven insights to cross-functional teams.
Preferred Skills:
Familiarity with SQL, Excel, and advanced data manipulation.
Prior experience in the educational products sector or a B2B solutions-driven organization.
Knowledge of direct mail marketing and A/B testing methodologies.
Why Excelligence?
Join us in creating a positive impact on early childhood education by bringing your creativity, expertise, and passion to our innovative product development team. If you are excited about shaping the future of learning, we invite you to apply and be a part of our dynamic and collaborative work environment.
Equal Employment Opportunity Statement:
Excelligence is an Equal Employment Opportunity (EEO) Employer. We are committed to providing equal employment opportunities to all employees, employment applicants, and other covered persons without regard to unlawful considerations of race, color, religion or creed, gender, sex, pregnancy, gender identity or expression, sexual orientation, marital status, national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, physical or mental disability, or any other classification protected by applicable local, state, or federal laws.