How To Become A Marketing Engineer: What It Is and Career Path

What is a marketing engineer and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Andrew Gershoff Ph.D.

Marketing engineers are in charge of developing marketing strategies, campaigns, procedures, and standards to help achieve the goals of a company. They work as part of or closely with the marketing team, often serving as the spearhead for various projects and initiatives.

The typical job responsibilities of a marketing engineer include analyzing current market trends, conducting market research, facilitating meetings with the marketing team, conceptualizing new ideas, and overseeing the execution of various marketing activities. They also collaborate with other departments to ensure the smooth flow of work across all teams, particularly the sales and product development teams.

To become a marketing engineer, an educational background in marketing or business is usually necessary. The same goes with prior work experience since this is a mid to high-level position. More than that, this role requires outstanding skills in leadership, time management, strategy, and communication.

In terms of salary, the average pay for a marketing engineer is around $96,000 a year, depending on the employer and industry.

What general advice would you give to a marketing engineer?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

First, graduates may find that they need to do more leg work to find jobs in this environment. Schools with career services often have long-term relationships with the same businesses, who tend to hire multiple students in any given year. If one sector falls apart, there may be fewer jobs available at the career center. But students should take advantage of any services that help them understand the jobs in the marketplace, develop their resumes, and practice interviewing.

Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.

Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.

Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.

ScoreMarketing EngineerUS Average

Salary

7.6

Avg. Salary $99,195

Avg. Salary $59,228

Stability level

7.3

Growth rate 6%

Growth rate 0.3%

Diversity

3.4

Race

American Indian and Alaska Native 0.33%

Asian 11.38%

Black or African American 1.39%

Hispanic or Latino 6.64%

Unknown 6.09%

White 74.17%

Gender

female 23.49%

male 76.51%

Age - 44

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 44

Stress level

7.3

Stress level is high

7.1 - high

Complexity level

8.5

Complexity level is advanced

7 - challenging

Work life balance

4.2

Work life balance is poor

6.4 - fair

Key steps to become a marketing engineer

Explore marketing engineer education requirements

Most common marketing engineer degrees

Bachelor's

80.1 %

Master's

11.2 %

Associate

4.5 %

Start to develop specific marketing engineer skills

Skills	Percentages
Digital Marketing	18.84%
Product Line	7.84%
JavaScript	5.88%
HTML	5.23%
API	4.44%

Complete relevant marketing engineer training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New marketing engineers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing engineer based on U.S. Bureau of Labor Statistics data and data from real marketing engineer resumes.

Research marketing engineer duties and responsibilities

Lead a team to create a design win for Altera s Excalibur range of embed processor FPGAs.
Manage key account activity and be knowledgeable of all major programs within the top accounts that utilize timing IC products.
Lead marketing and QA operations, account management, training, streamline process/procedures and develop new standards to transform antiquate systems.
Manage marketing support relationships and develop support strategies for Hewlett-Packard's software products on the UNIX and MPE commercial business platforms.

Prepare your marketing engineer resume

When your background is strong enough, you can start writing your marketing engineer resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing engineer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing engineer resume templates

Build a professional marketing engineer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing engineer resume.

Apply for marketing engineer jobs

Now it's time to start searching for a marketing engineer job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do marketing engineers rate their job?

-/5

5 stars

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1 star

Marketing engineer reviews

A zippia user wrote a review on Feb 2020

Pros

IF you have enough experience you get to walk around different manufacturing plants and tell them how you solution will impact their bottom line. every day is different.

Cons

Cold Call is pretty bad because your success rate is 1-2%. Surprises when a competitor sells to a company you did not know about and your marketing folks cant help find them.