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Become A Marketing Engineer

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Working As A Marketing Engineer

  • Communicating with Persons Outside Organization
  • Selling or Influencing Others
  • Interacting With Computers
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • $95,000

    Average Salary

What Does A Marketing Engineer Do

Sales engineers sell complex scientific and technological products or services to businesses. They must have extensive knowledge of the products’ parts and functions and must understand the scientific processes that make these products work.

Duties

Sales engineers typically do the following:

  • Prepare and deliver technical presentations explaining products or services to existing and prospective customers
  • Confer with customers and engineers to assess equipment needs and to determine system requirements
  • Collaborate with sales teams to understand customer requirements and provide sales support
  • Secure and renew orders and arrange delivery
  • Plan and modify products to meet customer needs
  • Help clients solve problems with installed equipment
  • Recommend improved materials or machinery to customers, showing how changes will lower costs or increase production
  • Help in researching and developing new products

Sales engineers specialize in technologically and scientifically advanced products. They use their technical skills to explain the benefits of their products or services to potential customers and to show how their products or services are better than their competitors'. Some sales engineers work for the companies that design and build technical products. Others work for independent sales firms.

Many of the duties of sales engineers are similar to those of other salespersons. They must interest the client in buying their products or services, negotiate a price, and complete the sale. To do this, sales engineers give technical presentations during which they explain the technical aspects of the product and how it will solve a specific customer problem.

Some sales engineers, however, team with salespersons who concentrate on marketing and selling the product, which lets the sales engineer concentrate on the technical aspects of the job. By working as part of a sales team, each member is able to focus on his or her strengths and expertise. For more information on other sales occupations, see the profile on wholesale and manufacturing sales representatives.

In addition to giving technical presentations, sales engineers are increasingly doing other tasks related to sales, such as market research. They also may ask for technical requirements from customers and modify and adjust products to meet customers’ specific needs. Some sales engineers work with research and development (R&D) departments to help identify and develop new products.

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How To Become A Marketing Engineer

A bachelor’s degree is typically required to become a sales engineer. Successful sales engineers combine technical knowledge of the products or services they are selling with strong interpersonal skills.

Education

Sales engineers typically need a bachelor’s degree in engineering or a related field. However, a worker without a degree, but with previous sales experience as well as technical experience or training, sometimes holds the title of sales engineer. Workers who have a degree in a science, such as chemistry, or in business with little or no previous sales experience, also may be called sales engineers.

University engineering programs generally require 4 years of study. They vary in content, but all programs include courses in math and the physical sciences. In addition, most programs require developing strong computer skills.

Most engineering programs require students to choose an area of specialization. The most common majors are electrical, mechanical, or civil engineering, but some engineering departments offer additional majors, such as chemical, biomedical, or computer hardware engineering. However, some undergraduate programs offer a general engineering curriculum; students then specialize in a particular area either on the job or in graduate school.

Training

New graduates with engineering degrees typically need sales experience and training before they can work independently as sales engineers. Training covers general sales techniques and may involve teaming with a sales mentor who is familiar with the employer's business practices, customers, procedures, and company culture. After the training period, sales engineers may continue to partner with someone who lacks technical skills yet excels in the art of sales.

It is important for sales engineers to continue their engineering and sales education throughout their careers. Much of their value to their employers depends on their knowledge of, and ability to sell, the latest technologies. Sales engineers in high-technology fields, such as information technology and advanced electronics, may find that their technical knowledge rapidly becomes obsolete, requiring frequent retraining.

Advancement

Promotions may include a higher commission rate, a larger sales territory, or elevation to the position of supervisor or sales manager.

Important Qualities

Interpersonal skills. Strong interpersonal skills are a valuable characteristic for sales engineers, both for building relationships with clients and effectively communicating with other members of the sales team.

Problem-solving skills. Sales engineers must be able to listen to the customer’s desires and concerns, and then recommend solutions, possibly including customizing a product.

Self-confidence. Sales engineers should be confident and persuasive when making sales presentations. 

Technological skills. Sales engineers must have extensive knowledge of the technologically sophisticated products they sell in order to explain their advantages and answer questions.

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Marketing Engineer Jobs

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Marketing Engineer Career Paths

Marketing Engineer
Sales Engineer Regional Sales Manager Business Development Manager
Senior Business Development Manager
10 Yearsyrs
Sales Engineer Account Manager Product Manager
Senior Product Marketing Manager
10 Yearsyrs
Sales Engineer Sales Manager Account Manager
Territory Account Manager
7 Yearsyrs
Project Engineer Consultant Account Manager
Global Account Manager
9 Yearsyrs
Project Engineer Consultant Regional Sales Manager
National Accounts Sales Manager
8 Yearsyrs
Project Engineer Project Manager Product Manager
Group Product Manager
7 Yearsyrs
Application Engineer Product Manager District Sales Manager
Division Sales Manager
8 Yearsyrs
Application Engineer Consultant Regional Sales Manager
Central Region Sales Manager
11 Yearsyrs
Application Engineer Sales Manager Director Of Sales
Director Of Global Sales
13 Yearsyrs
Engineer Design Engineer Product Engineer
Product Engineering Manager
9 Yearsyrs
Engineer Manager District Sales Manager
Eastern Regional Sales Manager
10 Yearsyrs
Engineer Project Manager Senior Product Manager
Vice President, Product Management
13 Yearsyrs
Design Engineer Manager District Sales Manager
Regional Sales And Marketing Manager
8 Yearsyrs
Design Engineer Operations Manager Sales And Marketing Manager
International Sales Manager
6 Yearsyrs
Product Engineer Engineering Manager Sales Engineering Manager
Director Of Sales Engineering
12 Yearsyrs
Product Engineer Senior Systems Engineer Senior Sales Engineer
Technical Sales Manager
7 Yearsyrs
Senior Applications Engineer Sales Account Manager Global Account Manager
Global Sales Manager
9 Yearsyrs
Senior Applications Engineer Engineering Manager Sales Engineering Manager
OEM Sales Manager
9 Yearsyrs
Product Marketing Engineer Field Sales Engineer Eastern Regional Sales Manager
North America Sales Manager
12 Yearsyrs
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Do you work as a Marketing Engineer?

Help others decide if this is a good career for them

Average Length of Employment
Sales Engineer 3.7 years
Marketing Engineer 3.0 years
Top Careers Before Marketing Engineer
Internship 8.1%
Engineer 6.9%
Trainee 3.2%
Top Careers After Marketing Engineer
Consultant 5.8%
Manager 5.1%
President 4.0%
Owner 3.3%

Do you work as a Marketing Engineer?

Average Yearly Salary
$95,000
View Detailed Salary Report
$65,000
Min 10%
$95,000
Median 50%
$95,000
Median 50%
$95,000
Median 50%
$95,000
Median 50%
$95,000
Median 50%
$95,000
Median 50%
$95,000
Median 50%
$138,000
Max 90%
Best Paying Company
LSI Logic Corp
Highest Paying City
San Francisco, CA
Highest Paying State
Texas
Avg Experience Level
2.9 years
How much does a Marketing Engineer make at top companies?
The national average salary for a Marketing Engineer in the United States is $95,220 per year or $46 per hour. Those in the bottom 10 percent make under $65,000 a year, and the top 10 percent make over $138,000.

Real Marketing Engineer Salaries

Job Title Company Location Start Date Salary
Marketing Engineer Manager Intel Corporation Santa Clara, CA Oct 10, 2011 $151,653 -
$179,117
Senior Marketing Engineer Juniper Networks, Inc. Sunnyvale, CA Mar 24, 2010 $142,604
Marketing Engineer Intel Corporation Santa Clara, CA Jul 12, 2016 $137,093 -
$144,140
Marketing Engineer Intel Corporation Hillsboro, OR Jan 07, 2016 $135,408 -
$187,956
Marketing Engineer Intel Corporation Hillsboro, OR May 19, 2015 $135,000 -
$216,700
Principal Marketing Engineer Stmicroelectronics, Inc. Piscataway, NJ Aug 23, 2016 $133,250
SR. Marketing Engineer Ambarella Corporation Santa Clara, CA Jan 04, 2016 $133,078 -
$159,694
SR. Marketing Engineer Ambarella Corporation Santa Clara, CA Apr 01, 2016 $133,078 -
$159,694
Marketing Engineer Intel America's Oakbrook Terrace, IL Feb 26, 2010 $132,181
Customer Marketing Engineer LSI Corporation Milpitas, CA Oct 01, 2011 $130,000
Sales Marketing Engineer Agilent Technologies, Inc. Santa Clara, CA Jul 30, 2012 $128,120
Lead Marketing Engineer Cavium, Inc. San Jose, CA Jun 08, 2015 $125,965 -
$145,965
Marketing Engineer (Strategic Planner) Intel Corporation Hillsboro, OR Jul 22, 2014 $124,613 -
$187,956
SR. Segment Marketing Engineer Silicon Storage Technology, Inc. (A Wholly Owned S Sunnyvale, CA Oct 01, 2010 $98,592 -
$108,592
Marketing Engineer Juniper Networks, Inc. Sunnyvale, CA Dec 30, 2009 $98,000
Marketing Engineer Intel America's Hudson, MA Jun 01, 2010 $97,657
Marketing Engineer Intel Corporation Beaverton, OR Nov 23, 2009 $95,160
Marketing Engineer Global Energy Innovations LLC Santa Clara, CA Sep 28, 2011 $95,000
Marketing Engineer Global Energy Innovations LLC Santa Clara, CA Oct 05, 2011 $95,000
Marketing Engineer Global Energy Innovations LLC Santa Clara, CA Oct 20, 2011 $95,000
Marketing Engineer Intel Corporation Santa Clara, CA Aug 03, 2010 $84,823 -
$155,952
Marketing Engineer Platform9 Systems, Inc. Sunnyvale, CA Aug 16, 2015 $84,000
Marketing Engineer Intel Corporation Chandler, AZ Dec 28, 2012 $83,262 -
$129,500
Marketing Engineer Intel America's Folsom, CA Sep 28, 2011 $81,952 -
$110,100
Marketing Engineer Hyundai Heavy Industries Co., Ltd. Englewood Cliffs, NJ Nov 01, 2010 $81,593
Marketing Engineer Anthratech U.S. Inc. Sandy, UT Mar 07, 2011 $80,000
SR. Marketng Engineer Cooper Power Systems, LLC, A Division of Cooper Us Greenwood, SC Oct 01, 2010 $80,000

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Top Skills for A Marketing Engineer

  1. Product Line
  2. Market Share
  3. Technical Support
You can check out examples of real life uses of top skills on resumes here:
  • Assisted Product managers and marketing department with specifications and information related to one of Manometer's product lines.
  • Focus on customer satisfaction, increasing market share, reducing errors and engaging customers in understanding and improving the product portfolio.
  • Provided technical support to consulting engineers and institutional/industrial end users.
  • Led product development and strategic petrochemical marketing planning for lubricant manufacturer, managing 40+ major accounts and performing ongoing business development.
  • Solved problems with extreme proficiency to ensure satisfactory customer service over extended time periods.

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Top 10 Best States for Marketing Engineers

  1. Colorado
  2. Washington
  3. Virginia
  4. New Hampshire
  5. Delaware
  6. South Dakota
  7. Utah
  8. Arizona
  9. California
  10. Maryland
  • (503 jobs)
  • (643 jobs)
  • (945 jobs)
  • (160 jobs)
  • (47 jobs)
  • (40 jobs)
  • (241 jobs)
  • (333 jobs)
  • (3,556 jobs)
  • (445 jobs)

Marketing Engineer Demographics

Gender

Male

67.4%

Female

21.2%

Unknown

11.4%
Ethnicity

White

54.0%

Asian

17.1%

Hispanic or Latino

13.7%

Black or African American

9.1%

Unknown

6.1%
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Foreign Languages Spoken

Spanish

21.3%

French

12.0%

Japanese

10.7%

German

8.0%

Portuguese

6.7%

Hindi

5.3%

Mandarin

4.0%

Thai

4.0%

Italian

4.0%

Chinese

4.0%

Arabic

4.0%

Korean

2.7%

Russian

2.7%

Cantonese

2.7%

Hebrew

1.3%

Gujarati

1.3%

Danish

1.3%

Bosnian

1.3%

Greek

1.3%

Carrier

1.3%
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Marketing Engineer Education

Schools

University of Phoenix

10.1%

University of Pittsburgh -

10.1%

Arizona State University

6.7%

San Jose State University

5.9%

University of Texas at Arlington

5.0%

University of Michigan - Ann Arbor

5.0%

Drexel University

5.0%

University of Minnesota - Twin Cities

5.0%

New York University

4.2%

National University

4.2%

Oklahoma State University

4.2%

Texas A&M University

4.2%

Case Western Reserve University

4.2%

Georgia Institute of Technology -

4.2%

University of Texas at Austin

4.2%

Pepperdine University

4.2%

North Carolina State University

3.4%

State University of New York Buffalo

3.4%

Pennsylvania State University

3.4%

University of Missouri - Columbia

3.4%
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Majors

Business

21.1%

Electrical Engineering

16.8%

Mechanical Engineering

14.8%

Marketing

9.6%

Computer Science

5.1%

Management

4.3%

Engineering

3.7%

Industrial Engineering

3.5%

Computer Engineering

2.9%

Finance

2.5%

Electrical Engineering Technology

2.0%

Engineering And Industrial Management

2.0%

Chemical Engineering

1.8%

Project Management

1.6%

Civil Engineering

1.6%

Environmental Control Technologies/Technicians

1.6%

International Business

1.4%

Biomedical Engineering

1.4%

Communication

1.4%

Computer Information Systems

1.2%
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Degrees

Bachelors

46.3%

Masters

36.4%

Other

9.4%

Certificate

2.7%

Associate

2.0%

Diploma

1.6%

Doctorate

1.4%

License

0.1%
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