How to hire a marketing engineer

How to hire a marketing engineer, step by step

Here's a step-by-step marketing engineer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing engineer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing engineer
• Step 8: Go through the hiring process checklist

What does a marketing engineer do?

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1. Identify your hiring needs

   The marketing engineer hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing engineer's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing engineers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents marketing engineer salaries for various positions.

   Type of Marketing Engineer	Description	Hourly rate
   Marketing Engineer	Sales engineers sell complex scientific and technological products or services to businesses. They must have extensive knowledge of the products’ parts and functions and must understand the scientific processes that make these products work.	$33-66
   Sales And Marketing Consultant	A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing... Show more	$15-43
   Professional Services Engineer	Professional Services Engineers are employees who represent their company in their client's work environment. They are usually software engineers or any other information technology-related engineers... Show more	$30-71

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Product Line
   • JavaScript
   • HTML
   • API
   • Java
   • SQL
   • Market Research
   • Business Development
   • Competitive Analysis
   • Marketing Campaigns
   • R
   • Product Development
   • B Testing

   Check all skills

   Responsibilities:

   • Lead a team to create a design win for Altera s Excalibur range of embed processor FPGAs.
   • Manage key account activity and be knowledgeable of all major programs within the top accounts that utilize timing IC products.
   • Lead marketing and QA operations, account management, training, streamline process/procedures and develop new standards to transform antiquate systems.
   • Manage marketing support relationships and develop support strategies for Hewlett-Packard's software products on the UNIX and MPE commercial business platforms.
   • Manage the rollout of new semiconductor products
   • Manage special customer orders driving engineering and OEM team for timely capability development within budget and quality parameters.

   More marketing engineer duties

3. Make a budget

   Including a salary range in the marketing engineer job description is a good way to get more applicants. A marketing engineer salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a marketing engineer in Kansas may be lower than in Arizona, and an entry-level engineer typically earns less than a senior-level marketing engineer. Additionally, a marketing engineer with lots of experience in the field may command a higher salary as a result.

   Average marketing engineer salary

   $99,195yearly

   $47.69 hourly rate

   ---

   Entry-level marketing engineer salary

   $70,000 yearly salary

   Updated December 16, 2025

   Average marketing engineer salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$131,481	$63
   2	Arizona	$123,921	$60
   3	Georgia	$122,527	$59
   4	Colorado	$115,064	$55
   5	District of Columbia	$113,751	$55
   6	Texas	$106,420	$51
   7	Utah	$105,009	$50
   8	Oregon	$103,420	$50
   9	New York	$99,301	$48
   10	Connecticut	$95,455	$46
   11	Massachusetts	$94,300	$45
   12	New Jersey	$92,731	$45
   13	Illinois	$92,533	$44
   14	Washington	$88,491	$43
   15	New Mexico	$88,442	$43
   16	Ohio	$87,401	$42
   17	Alabama	$81,836	$39
   18	Missouri	$78,317	$38
   19	Michigan	$70,692	$34

   Average marketing engineer salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Apple	$140,220	$67.41	124
   2	Intel	$126,517	$60.83	29
   3	ServiceNow	$123,098	$59.18	8
   4	AARP	$118,676	$57.06
   5	Cisco	$118,620	$57.03	199
   6	Agilent Technologies	$117,770	$56.62	1
   7	STMicroelectronics	$117,419	$56.45
   8	Sharecare	$116,262	$55.90
   9	Juniper Networks	$114,993	$55.29
   10	Amazon	$113,788	$54.71	198
   11	MicroInfo	$109,965	$52.87
   12	Keysight Technologies	$109,180	$52.49
   13	Expedia Group	$109,037	$52.42	25
   14	ON24	$108,110	$51.98
   15	Sephora	$108,037	$51.94
   16	Block and	$107,532	$51.70	4
   17	MathWorks	$106,982	$51.43
   18	Ambarella	$106,298	$51.10
   19	Charles Schwab	$104,488	$50.23	14
   20	Lenovo	$102,708	$49.38	3

4. Writing a marketing engineer job description

   A job description for a marketing engineer role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a marketing engineer job description:

   Marketing engineer job description example

   At Merkle, we embrace new ways of connecting with consumers-harnessing creativity, strategy, and technology to craft data-driven, creatively led, and customer-centric experiences that resonate at the point of greatest impact.
   
   As a 17-year Salesforce Marketing Cloud Partner and the only three-time Marketing Cloud Partner of the Year, Merkle's full-service team is versed in all Marketing Cloud technologies, including Audience Studio (DMP), Journey Builder, Social Studio, Ad Studio, Integration Studio, and Datorama. Our digital marketing expertise has empowered clients such as AMC Theatres, Hallmark, and Gap Inc. to achieve their goals and objectives through smarter digital strategies.
   
   We are currently seeking a Salesforce Marketing Cloud Engineer. Engineers are primarily responsible for delivering client value by implementing applications and solutions in various platforms, frameworks, and languages. The successful candidate will build innovative solutions on-time and on-budget with low technical debt. This is a great opportunity to work on complex solutions in a variety of industries and emerging technologies. Contribute to a leading digital agency's mission and vision by delivering functional applications and services with a high degree of excellence.
   
   Merkle is a growing company with an employee-centric culture and high regard for technology. Our highly entrepreneurial, collaborative, and dynamic environment is the perfect place for smart, motivated people to make an impact. With competitive benefits and a dedication to work-life balance, Merkle has been named one of the best places to work in the country.
   Responsibilities
   
   Technical knowledge on Platform
   
   Collaboration with mid-level and senior engineers
   
   Implementation of defined business logic
   
   SQL based query development, data management and optimization
   
   Custom reporting and data exports
   
   Dynamic and complex scripting solutions
   
   Perform testing and quality assurance practices
   
   Salesforce Marketing Cloud Engineers are billable resources with a majority of their time spent on client facing engagements and projects.
   
   Types of projects may include, but are not limited to:
   
   Dynamic messaging scripts
   
   Custom reporting or data management
   
   Custom data segmentation
   
   Updates or edits to existing complex scripts
   
   Creation of content blocks or scripting assets for a larger process

   Copy this example

   

5. Post your job

   There are a few common ways to find marketing engineers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your marketing engineer job on Zippia to find and recruit marketing engineer candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting marketing engineers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing engineer

   Once you've selected the best marketing engineer candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new marketing engineer. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a marketing engineer?