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Marketing engineer vs marketing executive

The differences between marketing engineers and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing engineer, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing engineer has an average salary of $99,195, which is higher than the $73,499 average annual salary of a marketing executive.

The top three skills for a marketing engineer include digital marketing, product line and javascript. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.

Marketing engineer vs marketing executive overview

Marketing EngineerMarketing Executive
Yearly salary$99,195$73,499
Hourly rate$47.69$35.34
Growth rate6%10%
Number of jobs97,332145,040
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 70%
Average age4439
Years of experience610

What does a marketing engineer do?

A marketing engineer applies technical knowledge to sales and marketing campaigns. The duties of a marketing engineer include assisting the sales team and clients, understanding the technical aspects of a product, executing marketing ideas and campaigns, advising the marketing team on how technology can be used to help reach marketing goals, compiling information on competitors' products, and supporting outbound activities.

What does a marketing executive do?

A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.

Marketing engineer vs marketing executive salary

Marketing engineers and marketing executives have different pay scales, as shown below.

Marketing EngineerMarketing Executive
Average salary$99,195$73,499
Salary rangeBetween $70,000 And $138,000Between $49,000 And $108,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateArizonaNevada
Best paying companyAppleMicrosoft
Best paying industryTechnologyRetail

Differences between marketing engineer and marketing executive education

There are a few differences between a marketing engineer and a marketing executive in terms of educational background:

Marketing EngineerMarketing Executive
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 70%
Most common majorElectrical EngineeringBusiness
Most common collegeNorthwestern UniversityUniversity of Georgia

Marketing engineer vs marketing executive demographics

Here are the differences between marketing engineers' and marketing executives' demographics:

Marketing EngineerMarketing Executive
Average age4439
Gender ratioMale, 76.5% Female, 23.5%Male, 47.2% Female, 52.8%
Race ratioBlack or African American, 1.4% Unknown, 6.1% Hispanic or Latino, 6.6% Asian, 11.4% White, 74.2% American Indian and Alaska Native, 0.3%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between marketing engineer and marketing executive duties and responsibilities

Marketing engineer example responsibilities.

  • Lead a team to create a design win for Altera s Excalibur range of embed processor FPGAs.
  • Manage key account activity and be knowledgeable of all major programs within the top accounts that utilize timing IC products.
  • Lead marketing and QA operations, account management, training, streamline process/procedures and develop new standards to transform antiquate systems.
  • Manage marketing support relationships and develop support strategies for Hewlett-Packard's software products on the UNIX and MPE commercial business platforms.
  • Manage the rollout of new semiconductor products
  • Manage special customer orders driving engineering and OEM team for timely capability development within budget and quality parameters.
  • Show more

Marketing executive example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
  • Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
  • Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
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Marketing engineer vs marketing executive skills

Common marketing engineer skills
  • Digital Marketing, 19%
  • Product Line, 8%
  • JavaScript, 6%
  • HTML, 5%
  • API, 4%
  • Java, 4%
Common marketing executive skills
  • Digital Marketing, 11%
  • Marketing Campaigns, 9%
  • Product Development, 7%
  • Sales Strategies, 4%
  • SEO, 4%
  • Email Campaigns, 4%