Post job

Marketing engineer vs marketing manager

The differences between marketing engineers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing engineer, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $99,195 average annual salary of a marketing engineer.

The top three skills for a marketing engineer include digital marketing, product line and javascript. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Marketing engineer vs marketing manager overview

Marketing EngineerMarketing Manager
Yearly salary$99,195$104,550
Hourly rate$47.69$50.26
Growth rate6%10%
Number of jobs97,33289,627
Job satisfaction-3
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Average age4439
Years of experience610

What does a marketing engineer do?

A marketing engineer applies technical knowledge to sales and marketing campaigns. The duties of a marketing engineer include assisting the sales team and clients, understanding the technical aspects of a product, executing marketing ideas and campaigns, advising the marketing team on how technology can be used to help reach marketing goals, compiling information on competitors' products, and supporting outbound activities.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Marketing engineer vs marketing manager salary

Marketing engineers and marketing managers have different pay scales, as shown below.

Marketing EngineerMarketing Manager
Average salary$99,195$104,550
Salary rangeBetween $70,000 And $138,000Between $71,000 And $153,000
Highest paying CitySan Francisco, CAMenlo Park, CA
Highest paying stateArizonaCalifornia
Best paying companyAppleMeta
Best paying industryTechnologyTechnology

Differences between marketing engineer and marketing manager education

There are a few differences between a marketing engineer and a marketing manager in terms of educational background:

Marketing EngineerMarketing Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Most common majorElectrical EngineeringBusiness
Most common collegeNorthwestern UniversityUniversity of Georgia

Marketing engineer vs marketing manager demographics

Here are the differences between marketing engineers' and marketing managers' demographics:

Marketing EngineerMarketing Manager
Average age4439
Gender ratioMale, 76.5% Female, 23.5%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 1.4% Unknown, 6.1% Hispanic or Latino, 6.6% Asian, 11.4% White, 74.2% American Indian and Alaska Native, 0.3%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between marketing engineer and marketing manager duties and responsibilities

Marketing engineer example responsibilities.

  • Lead a team to create a design win for Altera s Excalibur range of embed processor FPGAs.
  • Manage key account activity and be knowledgeable of all major programs within the top accounts that utilize timing IC products.
  • Lead marketing and QA operations, account management, training, streamline process/procedures and develop new standards to transform antiquate systems.
  • Manage marketing support relationships and develop support strategies for Hewlett-Packard's software products on the UNIX and MPE commercial business platforms.
  • Manage the rollout of new semiconductor products
  • Manage special customer orders driving engineering and OEM team for timely capability development within budget and quality parameters.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Marketing engineer vs marketing manager skills

Common marketing engineer skills
  • Digital Marketing, 19%
  • Product Line, 8%
  • JavaScript, 6%
  • HTML, 5%
  • API, 4%
  • Java, 4%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%