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Marketing engineer vs product marketing manager

The differences between marketing engineers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing engineer, becoming a product marketing manager takes usually requires 8-10 years. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $99,195 average annual salary of a marketing engineer.

The top three skills for a marketing engineer include digital marketing, product line and javascript. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Marketing engineer vs product marketing manager overview

Marketing EngineerProduct Marketing Manager
Yearly salary$99,195$112,220
Hourly rate$47.69$53.95
Growth rate6%10%
Number of jobs97,332166,047
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Average age4439
Years of experience610

What does a marketing engineer do?

A marketing engineer applies technical knowledge to sales and marketing campaigns. The duties of a marketing engineer include assisting the sales team and clients, understanding the technical aspects of a product, executing marketing ideas and campaigns, advising the marketing team on how technology can be used to help reach marketing goals, compiling information on competitors' products, and supporting outbound activities.

What does a product marketing manager do?

A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.

Marketing engineer vs product marketing manager salary

Marketing engineers and product marketing managers have different pay scales, as shown below.

Marketing EngineerProduct Marketing Manager
Average salary$99,195$112,220
Salary rangeBetween $70,000 And $138,000Between $83,000 And $149,000
Highest paying CitySan Francisco, CASan Bruno, CA
Highest paying stateArizonaCalifornia
Best paying companyAppleCredit Karma
Best paying industryTechnologyTechnology

Differences between marketing engineer and product marketing manager education

There are a few differences between a marketing engineer and a product marketing manager in terms of educational background:

Marketing EngineerProduct Marketing Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 75%
Most common majorElectrical EngineeringBusiness
Most common collegeNorthwestern UniversityUniversity of Georgia

Marketing engineer vs product marketing manager demographics

Here are the differences between marketing engineers' and product marketing managers' demographics:

Marketing EngineerProduct Marketing Manager
Average age4439
Gender ratioMale, 76.5% Female, 23.5%Male, 61.6% Female, 38.4%
Race ratioBlack or African American, 1.4% Unknown, 6.1% Hispanic or Latino, 6.6% Asian, 11.4% White, 74.2% American Indian and Alaska Native, 0.3%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between marketing engineer and product marketing manager duties and responsibilities

Marketing engineer example responsibilities.

  • Lead a team to create a design win for Altera s Excalibur range of embed processor FPGAs.
  • Manage key account activity and be knowledgeable of all major programs within the top accounts that utilize timing IC products.
  • Lead marketing and QA operations, account management, training, streamline process/procedures and develop new standards to transform antiquate systems.
  • Manage marketing support relationships and develop support strategies for Hewlett-Packard's software products on the UNIX and MPE commercial business platforms.
  • Manage the rollout of new semiconductor products
  • Manage special customer orders driving engineering and OEM team for timely capability development within budget and quality parameters.
  • Show more

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Marketing engineer vs product marketing manager skills

Common marketing engineer skills
  • Digital Marketing, 19%
  • Product Line, 8%
  • JavaScript, 6%
  • HTML, 5%
  • API, 4%
  • Java, 4%
Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%