Automatically apply for jobs with Zippia

Upload your resume to get started.

Marketing engineer skills for your resume and career

Updated January 8, 2025

5 min read

Quoted expert

Dr. Timothy Weaver Ph.D.

Below we've compiled a list of the most critical marketing engineer skills. We ranked the top skills for marketing engineers based on the percentage of resumes they appeared on. For example, 18.8% of marketing engineer resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing engineer needs to be successful in the workplace.

15 marketing engineer skills for your resume and career

1. Digital Marketing

Here's how marketing engineers use digital marketing:

Increased revenue by 7% by monetizing client site submissions through digital marketing campaigns.
Utilized digital marketing skills to build an organic fan-base and developed new revenue streams* Social media marketing consultant and booking agent

2. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how marketing engineers use product line:

Assisted Product managers and marketing department with specifications and information related to one of Manometer's product lines.
Minimized customer downtime and increased ease-of-use by identifying systemic issues within industrial computer product line.

3. JavaScript

Here's how marketing engineers use javascript:

Assisted in development of improvements to JavaScript library.
Acquired adeptness in using application development frameworks, including ASP.NET, ADO.NET entity framework, and EXTJS (JavaScript library).

4. HTML

Here's how marketing engineers use html:

Documented several white papers in HTML to provide users with information on the 3com Impact IQ and OfficeConnect ISDN LAN Modem.
Developed web applications using Spring (IOC, MVC), JavaBeans, HTML, JSP across projects.

5. API

Here's how marketing engineers use api:

Handled Migration of Business Applications/ Service API's for existing application from Unix to Linux Environments.
Analyzed customer applications and performed measurements with API equipment for demonstrations and contract inspections.

6. Java

Java is a widely-known programming language that was invented in 1995 and is owned by Oracle. It is a server-side language that was created to let app developers "write once, run anywhere". It is easy and simple to learn and use and is powerful, fast, and secure. This object-oriented programming language lets the code be reused that automatically lowers the development cost. Java is specially used for android apps, web and application servers, games, database connections, etc. This programming language is closely related to C++ making it easier for the users to switch between the two.

Here's how marketing engineers use java:

Design and develop Java pipelines for transforming and loading corporate data into data warehouses.
Initiated and developed a framework to automate generation of test data for Java applications.

Choose from 10+ customizable marketing engineer resume templates

Build a professional marketing engineer resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your marketing engineer resume.

7. SQL

Here's how marketing engineers use sql:

Migrated existing SQL queries from Oracle to Netezza.
Developed complex SQL queries (1000 line) for ad hoc reporting and analytics for a pharmaceutical client.

8. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing engineers use market research:

Facilitated extensive market research and competitive analysis to identify target customers/segments, define pricing strategy and create effective marketing campaigns.
Oversee market research, monitor competitive activity & identify customer needs.

9. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing engineers use business development:

Led product development and strategic petrochemical marketing planning for lubricant manufacturer, managing 40+ major accounts and performing ongoing business development.
Created a customized simulation of a grain handling facility using high performance graphic standards for new business development.

10. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how marketing engineers use competitive analysis:

Conducted detailed competitive analysis and market share analysis for business unit specifically in the Small Office and Home Office environment.
Improved market intelligence and ease of cross reference by designing/implementing a competitive analysis tool.

11. Marketing Campaigns

Here's how marketing engineers use marketing campaigns:

Develop and execute specific marketing campaigns targeted at select customer groups.
Develop marketing campaigns through multiple channels, including in-store and digitally.

12. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how marketing engineers use r:

Developed heat maps using R, Tableau and SQL to identify influence of different parameters while drilling.
Developed a safe shutdown analysis to compliance with fire-protection program 10CFR50 Appendix R and [ ] for Robinson Nuclear Power Plant.

13. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how marketing engineers use product development:

Defined and predicted market trends, customer needs, and new product development opportunities for global semiconductor manufacturer.
Conceived new products, defined specifications, initiated product development and tracked progress.

14. B Testing

Here's how marketing engineers use b testing:

Owned relationship with major partner Momondo, leading joint initiatives (A/B testing) to optimize performance.

15. SEO

Here's how marketing engineers use seo:

Supported sales team with client technical SEO issues to increase sales and generate revenue.
Devised internal procedure for creation Google Analytics, SEO, Site Catalyst accounts, enabling accurate tracking without duplication of effort.

5 Marketing Engineer resume examples

Build a professional marketing engineer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 5+ resume templates to create your marketing engineer resume.

Create my resume

Build a professional resume in minutes using this template.

What skills help Marketing Engineers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing engineer resumes?

Dr. Timothy Weaver Ph.D.

Associate Professor, SUNY at University of Albany

Graduates with a range of teaching, writing, editing, and quantitative skills will be the most competitive in this market. But, the truth is that even very well qualified students are going to struggle this year.

Do you want to know more?

List of marketing engineer skills to add to your resume

The most important skills for a marketing engineer resume and required skills for a marketing engineer to have include:

Digital Marketing
Product Line
JavaScript
HTML
API
Java
SQL
Market Research
Business Development
Competitive Analysis
Marketing Campaigns
R
Product Development
B Testing
SEO

Market Trends
RF
Trade Shows
Customer Support
QA
Emerging Technologies
Market Segments
HVAC
Microcontrollers
Pricing Strategy
Pre Sales
ASIC
Customer Presentations
Customer Training
Application Engineering

OEM
Power Management
Product Offerings
ABB
Data Sheets
ROI
Sales Support
Customer Specifications
RFQ
Sales Strategies
ISO
Solidworks
Engineering Support
PowerPoint
Control Systems

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

Browse sales jobs