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What does a marketing engineer do?

Updated January 8, 2025
7 min read

A marketing engineer applies technical knowledge to sales and marketing campaigns. The duties of a marketing engineer include assisting the sales team and clients, understanding the technical aspects of a product, executing marketing ideas and campaigns, advising the marketing team on how technology can be used to help reach marketing goals, compiling information on competitors' products, and supporting outbound activities.

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Marketing engineer responsibilities

Here are examples of responsibilities from real marketing engineer resumes:

  • Lead a team to create a design win for Altera s Excalibur range of embed processor FPGAs.
  • Manage key account activity and be knowledgeable of all major programs within the top accounts that utilize timing IC products.
  • Lead marketing and QA operations, account management, training, streamline process/procedures and develop new standards to transform antiquate systems.
  • Manage marketing support relationships and develop support strategies for Hewlett-Packard's software products on the UNIX and MPE commercial business platforms.
  • Manage the rollout of new semiconductor products
  • Manage special customer orders driving engineering and OEM team for timely capability development within budget and quality parameters.
  • Work with Linux open source team to do QA for portions of the new driver.
  • Develop engineering cost estimates, RFP s, RFI s, and marketing material for potential and existing clients.
  • Design a comprehensive marketing strategy including Facebook, twitter and news letters to industry publications.
  • Create corporate website using HTML and Java applets.
  • Ensure adequate measures are implemented to secure IP, which meet legal requirements.
  • Select and define the base Linux OS components need to support this platform.
  • Utilize knowledge of computer software and hardware, as well as HVAC engineering topics.
  • Perform pin--to--pin comparison of switches to help replace competitor parts.
  • Focuse on continual negotiation of PC systems architecture with OSVs, ISVs and OEMs.

Marketing engineer skills and personality traits

We calculated that 19% of Marketing Engineers are proficient in Digital Marketing, Product Line, and JavaScript. They’re also known for soft skills such as Problem-solving skills, Self-confidence, and Technological skills.

We break down the percentage of Marketing Engineers that have these skills listed on their resume here:

  • Digital Marketing, 19%

    Increased revenue by 7% by monetizing client site submissions through digital marketing campaigns.

  • Product Line, 8%

    Assisted Product managers and marketing department with specifications and information related to one of Manometer's product lines.

  • JavaScript, 6%

    Assisted in development of improvements to JavaScript library.

  • HTML, 5%

    Documented several white papers in HTML to provide users with information on the 3com Impact IQ and OfficeConnect ISDN LAN Modem.

  • API, 4%

    Handled Migration of Business Applications/ Service API's for existing application from Unix to Linux Environments.

  • Java, 4%

    Design and develop Java pipelines for transforming and loading corporate data into data warehouses.

"digital marketing," "product line," and "javascript" are among the most common skills that marketing engineers use at work. You can find even more marketing engineer responsibilities below, including:

Problem-solving skills. The most essential soft skill for a marketing engineer to carry out their responsibilities is problem-solving skills. This skill is important for the role because "sales engineers must be able to listen to the customer’s desires and concerns, and then recommend solutions, such as customizing a product for the customer." Additionally, a marketing engineer resume shows how their duties depend on problem-solving skills: "investigate market trends, emerging technologies and evolving applications for computer solutions intended for home media and control solutions. "

Self-confidence. Many marketing engineer duties rely on self-confidence. "sales engineers should be confident and persuasive when making sales presentations.," so a marketing engineer will need this skill often in their role. This resume example is just one of many ways marketing engineer responsibilities rely on self-confidence: "maintained confidentiality for documentation and process in product development timeline. "

Technological skills. Another skill that relates to the job responsibilities of marketing engineers is technological skills. This skill is critical to many everyday marketing engineer duties, as "sales engineers must have extensive knowledge of the technologically sophisticated products they sell in order to explain their advantages and answer questions." This example from a resume shows how this skill is used: "attended trade shows to present the technological benefits of gea equipment to customers as part of the sales process. "

Interpersonal skills. A big part of what marketing engineers do relies on "interpersonal skills." You can see how essential it is to marketing engineer responsibilities because "strong interpersonal skills are a valuable characteristic for sales engineers, both for building relationships with clients and effectively communicating with other members of the sales team." Here's an example of how this skill is used from a resume that represents typical marketing engineer tasks: "mastered balance between deep technical expertise across products and strong interpersonal selling/consultative skills. "

All marketing engineer skills

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Compare different marketing engineers

Marketing engineer vs. Sales and marketing consultant

A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.

We looked at the average marketing engineer salary and compared it with the wages of a sales and marketing consultant. Generally speaking, sales and marketing consultants are paid $43,740 lower than marketing engineers per year.While their salaries may differ, the common ground between marketing engineers and sales and marketing consultants are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like product line, market research, and business development.

There are some key differences in the responsibilities of each position. For example, marketing engineer responsibilities require skills like "digital marketing," "html css," "javascript," and "html." Meanwhile a typical sales and marketing consultant has skills in areas such as "customer service," "sales process," "customer satisfaction," and "media sales." This difference in skills reveals the differences in what each career does.

The education levels that sales and marketing consultants earn slightly differ from marketing engineers. In particular, sales and marketing consultants are 1.6% less likely to graduate with a Master's Degree than a marketing engineer. Additionally, they're 0.2% less likely to earn a Doctoral Degree.

Marketing engineer vs. Professional services engineer

Professional Services Engineers are employees who represent their company in their client's work environment. They are usually software engineers or any other information technology-related engineers. They are expected to be familiar with company's products. Professional Services Engineers act as the bridge between the company and the client. They are usually assigned to be on-site at the client's office to act as the technical representative of the company. As such, they do the installing, setting up, managing, troubleshooting, maintaining, and repairing the company's software for the client. They may also help out in product training and maximizing the user experience.

A career as a professional services engineer brings a lower average salary when compared to the average annual salary of a marketing engineer. In fact, professional services engineers salary is $1,104 lower than the salary of marketing engineers per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both marketing engineers and professional services engineers have skills such as "javascript," "java," and "customer support. "

In addition to the difference in salary, there are some other key differences worth noting. For example, marketing engineer responsibilities are more likely to require skills like "digital marketing," "product line," "html css," and "html." Meanwhile, a professional services engineer has duties that require skills in areas such as "customer service," "professional services," "leveraged," and "customer satisfaction." These differences highlight just how different the day-to-day in each role looks.

Professional services engineers earn a lower average salary than marketing engineers. But professional services engineers earn the highest pay in the technology industry, with an average salary of $113,168. Additionally, marketing engineers earn the highest salaries in the technology with average pay of $104,673 annually.In general, professional services engineers achieve similar levels of education than marketing engineers. They're 0.5% less likely to obtain a Master's Degree while being 0.2% more likely to earn a Doctoral Degree.

Marketing engineer vs. Sales engineering manager

A sales engineering manager specializes in developing systems and procedures to optimize a company's sales operations, aiming for client satisfaction and profit growth. It is their duty to set goals and timelines, establish guidelines, manage different teams, research new business and client opportunities, gather and analyze data to identify the strengths and weaknesses of existing operations, develop sales strategies, and implement solutions against problem areas. Moreover, as a manager, it is essential to lead and encourage staff to reach goals while enforcing and promoting the company's policies and regulations.

On average, sales engineering managers earn higher salaries than marketing engineers, with a $23,202 difference per year.Using the responsibilities included on marketing engineers and sales engineering managers resumes, we found that both professions have similar skill requirements, such as "product line," "java," and "business development.rdquo;

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketing engineer is likely to be skilled in "digital marketing," "html css," "javascript," and "html," while a typical sales engineering manager is skilled in "cloud," "customer satisfaction," "post sales," and "sales process."

Sales engineering managers earn the highest salary when working in the technology industry, where they receive an average salary of $122,411. Comparatively, marketing engineers have the highest earning potential in the technology industry, with an average salary of $104,673.Most sales engineering managers achieve a similar degree level compared to marketing engineers. For example, they're 1.1% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.

Marketing engineer vs. Technical sales engineer

A technical sales engineer is a sales professional who provides technical sales support and advice about the products and services. Your duties typically include consulting and selling on scientifically and technologically advanced products, organizing sales visits, and liaising contracts and terms and conditions. Additionally, you are expected to collaborate with the design, engineering, production, and research and development departments on how to modify products and services that meet customers' needs. You are also responsible for attending meetings, conferences, and trade shows.

Technical sales engineers typically earn lower pay than marketing engineers. On average, technical sales engineers earn a $10,572 lower salary per year.According to resumes from marketing engineers and technical sales engineers, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "product line," "java," and "market research. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "digital marketing," "html css," "javascript," and "html" are skills that commonly show up on marketing engineer resumes. On the other hand, technical sales engineers use skills like customer service, sales process, technical knowledge, and technical expertise on their resumes.In general, technical sales engineers earn the most working in the telecommunication industry, with an average salary of $92,811. The highest-paying industry for a marketing engineer is the technology industry.The average resume of technical sales engineers showed that they earn similar levels of education compared to marketing engineers. So much so that theyacirc;euro;trade;re 0.9% more likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.6%.

Types of marketing engineer

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.