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What is a marketing & events coordinator and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Dr. Gail Hudson Ph.D.,
Michelle R. Eubanks
introduction image

The Marketing and Events Coordinator oversees all aspects of planning and management of events of different sizes and purposes. You are responsible for overseeing and managing events while addressing potential problems that may arise. You are to meet with the vendors at the location to help with set-up, run errands for supplies and decorations, and work with staff to ensure the completion of a successful event. Your responsibilities include creating event proposals that fit client requirements, presenting proposals before the deadline, and establishing and maintaining a good working relationship with vendors and venues. You are also expected to remain under budget while planning events.

As a marketing and events coordinator, you must have experience in event planning. More importantly, you must possess good communication and interpersonal skills. Furthermore, you should have excellent team management and time management skills. You should also be able to keep costs within the allocated budget. The average annual salary you will receive is $41,861.

What general advice would you give to a marketing & events coordinator?

Dr. Gail Hudson Ph.D.Dr. Gail Hudson Ph.D. LinkedIn profile

Director, College of Business Internship Program, Arkansas State University

As the world has shown us most recently, we need to be flexible as the marketplace can change, without warning.
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
ScoreMarketing & Events CoordinatorUS Average
Salary
3.2

Avg. Salary $41,447

Avg. Salary $59,228

Stability level
4.9

Growth rate 19%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.13%

Asian 9.83%

Black or African American 5.27%

Hispanic or Latino 12.61%

Unknown 5.03%

White 67.13%

Gender

female 75.45%

male 24.55%

Age - 34
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34
Stress level
4.9

Stress level is manageable

7.1 - high

Complexity level
8.2

Complexity level is challenging

7 - challenging

Work life balance
4.6

Work life balance is fair

6.4 - fair

Marketing & events coordinator career paths

Key steps to become a marketing & events coordinator

  1. Explore marketing & events coordinator education requirements

    Most common marketing & events coordinator degrees

    Bachelor's

    80.9 %

    Associate

    9.6 %

    Master's

    5.3 %
  2. Start to develop specific marketing & events coordinator skills

    SkillsPercentages
    Event Planning10.51%
    Trade Shows5.85%
    Marketing Campaigns5.71%
    PowerPoint4.62%
    Facebook4.55%
  3. Complete relevant marketing & events coordinator training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing & events coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing & events coordinator based on U.S. Bureau of Labor Statistics data and data from real marketing & events coordinator resumes.
  4. Research marketing & events coordinator duties and responsibilities

    • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
    • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
    • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
    • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  5. Prepare your marketing & events coordinator resume

    When your background is strong enough, you can start writing your marketing & events coordinator resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing & events coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable marketing & events coordinator resume templates

    Build a professional marketing & events coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing & events coordinator resume.
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    Marketing & Events Coordinator Resume
    Marketing & Events Coordinator Resume
    Marketing & Events Coordinator Resume
    Marketing & Events Coordinator Resume
    Marketing & Events Coordinator Resume
  6. Apply for marketing & events coordinator jobs

    Now it's time to start searching for a marketing & events coordinator job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first marketing & events coordinator job

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Average marketing & events coordinator salary

The average marketing & events coordinator salary in the United States is $41,447 per year or $20 per hour. Marketing & events coordinator salaries range between $31,000 and $54,000 per year.

Average marketing & events coordinator salary
$41,447 Yearly
$19.93 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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