A Marketing Events Coordinator, as much as the name implies, is in charge of mainly two things. For one, they're responsible for setting, organizing, and attending events for and sometimes on the behest of their clients. And two, they grow, develop, and report on the results of marketing strategies and campaigns. These results are based on consumer and company data with one or more clear goals, almost always involving the growth and maintenance of business and revenue.
These two go well hand-in-hand, as events are good opportunities to promote one's business and reach out to customers who may have never heard of the company before. It is also a good way to keep in touch with one's current clients, strengthening the relationship.
Generally, a Coordinator of this sort will be asked to have at least a Bachelor's in Marketing, Public Relations, or a similar subject, as well as a good understanding of and experience with market research, project and time management, and specific IT and internet skills.
There is more than meets the eye when it comes to being a marketing & events coordinator. For example, did you know that they make an average of $20.07 an hour? That's $41,744 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many marketing & events coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be a marketing & events coordinator, we found that a lot of resumes listed 17.8% of marketing & events coordinators included special events, while 6.4% of resumes included company website, and 4.9% of resumes included trade shows. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing & events coordinator job title. But what industry to start with? Most marketing & events coordinators actually find jobs in the hospitality and technology industries.
If you're interested in becoming a marketing & events coordinator, one of the first things to consider is how much education you need. We've determined that 74.9% of marketing & events coordinators have a bachelor's degree. In terms of higher education levels, we found that 4.9% of marketing & events coordinators have master's degrees. Even though most marketing & events coordinators have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing & events coordinator. When we researched the most common majors for a marketing & events coordinator, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on marketing & events coordinator resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing & events coordinator. In fact, many marketing & events coordinator jobs require experience in a role such as internship. Meanwhile, many marketing & events coordinators also have previous career experience in roles such as marketing internship or administrative assistant.