Become A Marketing & Events Coordinator

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Working As A Marketing & Events Coordinator

Getting Information
Communicating with Persons Outside Organization
Communicating with Supervisors, Peers, or Subordinates
Interacting With Computers
Thinking Creatively

Mostly Sitting
Stressful
$56,770
Average Salary

What Does A Marketing & Events Coordinator Do At Kelly Services

* Assist the External Relations team (Events and Marketing) in the administrative, vendor and logistical coordination of each event/campaign from the earliest planning stages to the execution and acknowledgement phases.
* Assist in the building and maintaining of relationships with vendors, consultants and etc. through excellent execution and thorough and timely communication
* Assist in the development of a current PR database by collecting, noting and maintaining media content by subject, date, program and audience
* Assist in the development of marketing campaigns and strategies by ensuring a regular and viable stream of content is generated managed.
* Support the execution of several events throughout the year.
* Support committee engagement work throughout the year.
* Research, prospect, solicit, and maintain detailed status reports for auction and other in-kind donations for Special Events.
* Prepare detailed recap reports of event results and exposure.
* Maintain records of key learnings and identify opportunities for growth.
* Contribute ideas on ways to update existing events and the development of new events.
* Keep abreast of successful campaigns and innovative events occurring in the NYC market and identify best practice.
* Support Team as needed for special projects

What Does A Marketing & Events Coordinator Do At National Grid

* _
* Support event marketing activities which focus on energy efficiency, new energy solutions, electric and gas safety, natural gas growth and brand awareness
* Understand and achieve goals for each event
* Extensive travel across Upstate New York (from Albany to Buffalo) to represent company at off-site events to educate, inform and increase satisfaction among existing and potentially new customers.
* Events regularly occur outside of normal business hours
* Liaise regularly with New York and FERC (Federal Energy Regulatory Commission) jurisdiction teams
* Follow all event planning processes; adhere to strict record-keeping and track event data and results.
* Promote events and successes on social media and other marketing channels
* Liaise with external event planning agencies and collateral and fulfillment vendors
* Complete safe driver training and help deploy community assistance Sprinter/Ford Transit vans into communities we serve
* Ensure event marketing is a center of excellence which interfaces cross functionally, driving and delivering results
* Maintain online event calendar - learn and operate Cvent Strategic Event Management Software
* Process event expenses and track against budget using SAP and InDemand systems
* Manage company events mobile app using Double Dutch platform
* Manage regional major league sports sponsorships (i.e. Buffalo Bills, Buffalo Sabers, Syracuse University, etc.
* Special projects as assigned

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How To Become A Marketing & Events Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Marketing & Events Coordinator jobs

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Marketing & Events Coordinator Career Paths

Marketing & Events Coordinator

Account Manager Account Executive Marketing Specialist

Associate Marketing Manager

5 Yearsyrs

Event Manager Sales Manager Marketing Director

Brand Director

11 Yearsyrs

Event Manager Marketing Manager

Brand Marketing Manager

7 Yearsyrs

Event Coordinator Account Executive Marketing Director

Director Of Communications And Marketing

9 Yearsyrs

Project Manager Program Manager Marketing Director

Director Of Digital Marketing

10 Yearsyrs

Communications Manager Sales And Marketing Manager Event Manager

Director Of Marketing And Events

5 Yearsyrs

Account Manager Marketing Consultant Event Manager

Events Marketing Manager

5 Yearsyrs

Sales Manager Marketing Consultant

Head Of Marketing

6 Yearsyrs

Marketing Director Sales Consultant Marketing Consultant

Marketing Communications Manager

7 Yearsyrs

Marketing Manager General Manager Account Executive

Marketing Director

7 Yearsyrs

Communications Manager Program Manager Marketing Consultant

Marketing Lead

6 Yearsyrs

Marketing Coordinator Marketing Specialist

Marketing Manager

6 Yearsyrs

Marketing Specialist Marketing Communications Manager

Marketing Program Manager

7 Yearsyrs

Project Manager Product Manager Marketing Consultant

Marketing Strategist

6 Yearsyrs

Marketing Director General Manager Business Developer

Marketing/Business Development

8 Yearsyrs

Sales Manager Senior Account Executive Marketing Specialist

Online Marketing Manager

5 Yearsyrs

Event Coordinator Event Manager Marketing Manager

Regional Marketing Manager

7 Yearsyrs

Marketing Manager Marketing Director

Senior Director Of Marketing

13 Yearsyrs

Marketing Coordinator Marketing Manager

Senior Manager Of Marketing

9 Yearsyrs

Marketing Specialist Marketing Director

Vice President Of Marketing & Communications

12 Yearsyrs

Average Length of Employment

Senior Marketing Coordinator 3.2 years
Executive Assistant/Marketing Coordinator 2.8 years
Administrative & Marketing Coordinator 2.8 years
Marketing Program Coordinator 2.7 years
Marketing Administrator 2.7 years
Marketing Communications Specialist 2.7 years
Regional Marketing Coordinator 2.6 years
Marketing & Media Manager 2.6 years
Special Events Coordinator 2.5 years
Marketing And Sales Coordinator 2.4 years
Assistant Marketing Manager 2.3 years
Marketing Communications Coordinator 2.3 years
Assistant Marketing Director 2.3 years
Assistant Marketing Coordinator 2.3 years
Marketing Consultant 2.2 years
Marketing Specialist 2.2 years
Director Of Marketing And Events 2.2 years
Marketing Project Coordinator 2.1 years
Marketing Contractor 2.0 years
Marketing Communications Assistant 2.0 years
Marketing & Events Coordinator 2.0 years
Marketing Team Leader 1.9 years
Marketing Associate 1.9 years
Event Marketing Assistant 1.8 years
Marketing Coordinator Internship 0.7 years
Marketing Management Internship 0.5 years
Marketing And Event Planning Internship 0.4 years

Top Careers Before Marketing & Events Coordinator

Top Careers After Marketing & Events Coordinator

Marketing & Events Coordinator Demographics

Gender

Female
75.5%
Male
22.6%
Unknown
2.0%

Ethnicity

White
78.8%
Hispanic or Latino
10.9%
Asian
8.0%
Unknown
1.7%
Black or African American
0.7%

Languages Spoken

Spanish
46.1%
French
9.6%
Mandarin
7.9%
Italian
6.7%
Chinese
6.2%
German
6.2%
Russian
2.8%
Japanese
2.2%
Arabic
2.2%
Portuguese
1.7%
Cantonese
1.7%
Swedish
1.1%
Korean
1.1%
Tagalog
1.1%
Gujarati
0.6%
Hindi
0.6%
Bulgarian
0.6%
Ukrainian
0.6%
Bosnian
0.6%
Urdu
0.6%

Marketing & Events Coordinator

Unfortunately we don’t have enough data for this section.

Marketing & Events Coordinator Education

Schools

University of Phoenix
10.2%
Temple University
6.7%
Texas State University
6.2%
San Francisco State University
5.8%
University of Central Florida
5.3%
Michigan State University
4.9%
Arizona State University
4.9%
Texas A&M University
4.9%
Towson University
4.9%
New York University
4.4%
California State University - Fullerton
4.4%
George Washington University
4.4%
Florida International University
4.4%
Northeastern University
4.4%
University of Florida
4.0%
Southern Illinois University Edwardsville
4.0%
Virginia Commonwealth University
4.0%
Kent State University
4.0%
George Mason University
4.0%
University of Connecticut
4.0%

Majors

Business 20.6%
Marketing 18.4%
Communication 16.7%
Public Relations 6.3%
Management 5.2%
Psychology 3.6%
Hospitality Management 3.3%
Graphic Design 3.2%
Kinesiology 2.9%
English 2.9%
Journalism 2.6%
Liberal Arts 2.1%
Sociology 2.1%
Political Science 1.9%
Health Care Administration 1.9%
Specialized Sales And Merchandising 1.3%
Business Communications 1.3%
Advertising 1.3%
International Business 1.2%
Economics 1.2%

Degrees

Bachelors
62.3%
Other
14.3%
Masters
14.2%
Associate
4.7%
Certificate
3.7%
Diploma
0.3%
Doctorate
0.3%
License
0.2%

Marketing & Events Coordinator

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Real Marketing & Events Coordinator Salaries

Job Title	Company	Location	Start Date	Salary
Marketing Event Coordinator	Whitebox Advisors, LLC	Minneapolis, MN	May 21, 2010	$50,000
Marketing Event Coordinator	Whitebox Advisors, LLC	Minneapolis, MN	May 26, 2010	$50,000
Marketing/Event Coordinator	Gemdale USA Corporation	Pasadena, CA	Jan 09, 2016	$45,000
Marketing and Events Coordinator	Sophos, Inc.	Burlington, MA	Oct 17, 2011	$45,000 - $55,000
Marketing/Events Coordinator	Meow Meow, LLC	New York, NY	Jan 03, 2016	$40,700

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Top Skills for A Marketing & Events Coordinator

Top Marketing & Events Coordinator Skills

Company Website
Trade Shows
Facebook

You can check out examples of real life uses of top skills on resumes here:

Updated company website, social media pages and lead generating websites to enhance online visibility and build brand awareness.
Presented on current promotions to the public at events and trade shows.
Established database of clients for marketing, creating Myspace and Facebook accounts for regular communication.
Redesigned email campaigns for better branding and managed marketing communications using Constant Contact.
Produced 400 press releases and successfully pitched story ideas to local and national media.