1. University of Georgia
Athens, GA • Private
In-State Tuition
$11,830
Enrollment
29,474
The Marketing and Events Coordinator oversees all aspects of planning and management of events of different sizes and purposes. You are responsible for overseeing and managing events while addressing potential problems that may arise. You are to meet with the vendors at the location to help with set-up, run errands for supplies and decorations, and work with staff to ensure the completion of a successful event. Your responsibilities include creating event proposals that fit client requirements, presenting proposals before the deadline, and establishing and maintaining a good working relationship with vendors and venues. You are also expected to remain under budget while planning events.
As a marketing and events coordinator, you must have experience in event planning. More importantly, you must possess good communication and interpersonal skills. Furthermore, you should have excellent team management and time management skills. You should also be able to keep costs within the allocated budget. The average annual salary you will receive is $41,861.
There are certain skills that many marketing & events coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
If you're interested in becoming a marketing & events coordinator, one of the first things to consider is how much education you need. We've determined that 80.9% of marketing & events coordinators have a bachelor's degree. In terms of higher education levels, we found that 5.3% of marketing & events coordinators have master's degrees. Even though most marketing & events coordinators have a college degree, it's possible to become one with only a high school degree or GED.
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a marketing & events coordinator can determine their career goals through the career progression. For example, they could start out with a role such as marketing coordinator, progress to a title such as marketing specialist and then eventually end up with the title regional marketing manager.
What Am I Worth?
The role of a marketing & events coordinator includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing & events coordinator responsibilities:
There are several types of marketing & events coordinator, including:
Marketing coordinators are important for any company. If you don't get word out about your company, how do you expect customers to come around? That's where marketing coordinators come into play. And it's also why their job is so important.
Marketing coordinators have a special skill. They can analyze market trends to determine exactly who their target audience is and how to appeal to them. It's truly a gift, and honestly, they seem a little nonhuman for that skill at times. But all of this helps the company attract more clients and get their name out there. Again, can't stress how important marketing coordinators are.
This job can come with a bit of stress, especially since it's an important position. But also because you have to stay ahead of your competitors. Sometimes you'll have to guess if a promotional product will hit well with your target audience. And most of the times it does. But sometimes a product will flop and that brings on a whole new kind of stress.
Did someone say they were throwing a party? Because, if they did, then as an event coordinator, you're all over it. Every aspect of the party or event is under your responsibility. You get to research and find the perfect venue. But you also have to stick to the client's budget, which can sometimes put a damper on the planning aspect.
Being an event coordinator is much more than just throwing a party, though. There's some stress you'll need to be prepared for, as you have a budget to stick to and don't forget the date of the event. The job also comes with a lot of research. Some of that will be able to be done through the internet, but you will have to do some in-person research like visiting a venue. So don't expect to just hang around the office every day.
This goes without saying, but an important aspect of being an event coordintor is being organized. Organized, organized, organized. It's almost impossible to be an event coordinator while simultaneously being unorganized. Those are just two things that do not get along.
Facebook. Instagram. Twitter. LinkedIn. The common thread running through these social media platforms is marketing. Gone are the days of billboards and traditional poster advertisements. Big companies, such as General Motors, Johnson Johnson, and Nestle, are approaching new marketing companies to help run their digital ads on these social media platforms. In fact, small and medium enterprises today are relying on social media to increase sales and brand reach.
In the world of marketing consultancy, we can definitely take a page from the book of Gary Vaynerchuk. An entrepreneur who took his/her dad's wine retail business from 3 million to 60 million a year and founded one of the most influential ad agency, VaynerMedia. According to Gary, the number one principle driving a business is attention. If a company cannot garner attention, then customer value cannot be transferred. On a day-to-day basis, Gary spends his/her time having sit-downs to educate clients, interacting with his/her team in strategizing social media campaigns, directing social media posts, contributing to the content on his/her YouTube channel and helping young entrepreneurs in their business marketing initiatives.
To be a successful marketing consultant, you need to have a vast knowledge of how the social media platform works for marketing a business. Employers generally require a degree in business or marketing for entry-level roles and employees can move up to more senior roles with time and experience. The salary of a marketing consultant is an average of $27 per hour.
Mouse over a state to see the number of active marketing & events coordinator jobs in each state. The darker areas on the map show where marketing & events coordinators earn the highest salaries across all 50 states.
Rank | State | Number of Jobs | Average Salary |
---|---|---|---|
1 | Texas | 2,499 | $40,576 |
2 | California | 2,336 | $45,019 |
3 | Florida | 1,841 | $37,119 |
4 | Pennsylvania | 1,455 | $34,351 |
5 | New York | 1,377 | $49,599 |
6 | North Carolina | 1,288 | $39,851 |
7 | Georgia | 1,214 | $35,861 |
8 | Virginia | 1,162 | $42,286 |
9 | Ohio | 1,020 | $40,472 |
10 | Illinois | 942 | $45,222 |
11 | Minnesota | 847 | $40,903 |
12 | Kansas | 788 | $33,091 |
13 | Massachusetts | 764 | $47,085 |
14 | Colorado | 757 | $44,544 |
15 | Alabama | 753 | $39,244 |
16 | Michigan | 744 | $38,316 |
17 | Maryland | 721 | $39,347 |
18 | Arkansas | 686 | $37,126 |
19 | Tennessee | 641 | $34,671 |
20 | Wisconsin | 625 | $36,755 |
21 | Arizona | 620 | $34,658 |
22 | New Jersey | 590 | $55,287 |
23 | Oklahoma | 579 | $34,716 |
24 | Indiana | 527 | $33,524 |
25 | Missouri | 526 | $35,928 |
26 | Connecticut | 495 | $43,995 |
27 | Washington | 461 | $40,965 |
28 | New Mexico | 461 | $34,443 |
29 | Kentucky | 391 | $38,921 |
30 | South Carolina | 380 | $42,588 |
31 | Oregon | 341 | $36,920 |
32 | Idaho | 330 | $35,608 |
33 | Utah | 302 | $31,587 |
34 | Delaware | 298 | $54,853 |
35 | Iowa | 281 | $37,527 |
36 | New Hampshire | 279 | $37,450 |
37 | Nevada | 258 | $36,405 |
38 | Nebraska | 258 | $31,757 |
39 | Louisiana | 255 | $34,024 |
40 | North Dakota | 230 | $30,455 |
41 | South Dakota | 224 | $32,676 |
42 | Mississippi | 218 | $29,697 |
43 | Maine | 181 | $42,690 |
44 | West Virginia | 147 | $31,997 |
45 | Rhode Island | 141 | $37,536 |
46 | Hawaii | 121 | $29,375 |
47 | Montana | 109 | $27,897 |
48 | Alaska | 106 | $41,639 |
49 | Wyoming | 105 | $30,252 |
50 | Vermont | 98 | $36,054 |
Athens, GA • Private
In-State Tuition
$11,830
Enrollment
29,474
Philadelphia, PA • Private
In-State Tuition
$55,584
Enrollment
10,764
Madison, WI • Private
In-State Tuition
$10,555
Enrollment
30,360
Stanford, CA • Private
In-State Tuition
$51,354
Enrollment
7,083
Evanston, IL • Private
In-State Tuition
$54,568
Enrollment
8,451
College Park, MD • Private
In-State Tuition
$10,595
Enrollment
30,184
Minneapolis, MN • Private
In-State Tuition
$14,760
Enrollment
31,451
Muncie, IN • Private
In-State Tuition
$9,896
Enrollment
15,529
West Lafayette, IN • Private
In-State Tuition
$9,992
Enrollment
33,495
Washington, DC • Private
In-State Tuition
$26,756
Enrollment
6,166
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.5% of marketing & events coordinators listed event planning on their resume, but soft skills such as analytical skills and communication skills are important as well.
Zippia allows you to choose from different easy-to-use Marketing & Events Coordinator templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing & Events Coordinator resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
After extensive research and analysis, Zippia's data science team found that:
1. Data Analysis Immersive (Full-time)
Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...
2. Data Analytics (Part Time)
Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...
3. Intro to Statistics
Statistics is about extracting meaning from data. In this class, we will introduce techniques for visualizing relationships in data and systematic techniques for understanding the relationships using mathematics...
Some places are better than others when it comes to starting a career as a marketing & events coordinator. The best states for people in this position are New Jersey, Delaware, New York, and Massachusetts. Marketing & events coordinators make the most in New Jersey with an average salary of $55,287. Whereas in Delaware and New York, they would average $54,853 and $49,599, respectively. While marketing & events coordinators would only make an average of $47,085 in Massachusetts, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Delaware
$54,853
Avg. Salary
2. Maine
$42,690
Avg. Salary
3. New York
$49,599
Avg. Salary
Rank | Company | Average Salary | Hourly Rate | Job Openings |
---|---|---|---|---|
1 | ESPN | $61,934 | $29.78 | 4 |
2 | Dell | $61,903 | $29.76 | 3 |
3 | Esri | $55,059 | $26.47 | 5 |
4 | Thomson Reuters | $50,007 | $24.04 | 4 |
5 | Her Campus | $48,696 | $23.41 | 4 |
6 | Ameriprise Financial | $46,540 | $22.38 | 7 |
7 | Independent Contractor | $43,053 | $20.70 | 3 |
8 | Imprivata | $42,981 | $20.66 | 4 |
9 | Lowenstein Sandler | $42,088 | $20.23 | 4 |
10 | Hewlett Packard Enterprise | $41,007 | $19.71 | 4 |