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Marketing & Events Coordinator Careers

A Marketing Events Coordinator, as much as the name implies, is in charge of mainly two things. For one, they're responsible for setting, organizing, and attending events for and sometimes on the behest of their clients. And two, they grow, develop, and report on the results of marketing strategies and campaigns. These results are based on consumer and company data with one or more clear goals, almost always involving the growth and maintenance of business and revenue.

These two go well hand-in-hand, as events are good opportunities to promote one's business and reach out to customers who may have never heard of the company before. It is also a good way to keep in touch with one's current clients, strengthening the relationship.

Generally, a Coordinator of this sort will be asked to have at least a Bachelor's in Marketing, Public Relations, or a similar subject, as well as a good understanding of and experience with market research, project and time management, and specific IT and internet skills.

There is more than meets the eye when it comes to being a marketing & events coordinator. For example, did you know that they make an average of $20.07 an hour? That's $41,744 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing & Events Coordinator Do

There are certain skills that many marketing & events coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

When it comes to the most important skills required to be a marketing & events coordinator, we found that a lot of resumes listed 17.8% of marketing & events coordinators included special events, while 6.4% of resumes included company website, and 4.9% of resumes included trade shows. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing & events coordinator job title. But what industry to start with? Most marketing & events coordinators actually find jobs in the hospitality and technology industries.

How To Become a Marketing & Events Coordinator

If you're interested in becoming a marketing & events coordinator, one of the first things to consider is how much education you need. We've determined that 74.9% of marketing & events coordinators have a bachelor's degree. In terms of higher education levels, we found that 4.9% of marketing & events coordinators have master's degrees. Even though most marketing & events coordinators have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing & events coordinator. When we researched the most common majors for a marketing & events coordinator, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on marketing & events coordinator resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing & events coordinator. In fact, many marketing & events coordinator jobs require experience in a role such as internship. Meanwhile, many marketing & events coordinators also have previous career experience in roles such as marketing internship or administrative assistant.

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Average Salary
$41,744
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
28,423
Job Openings

Marketing & Events Coordinator Career Paths

Top Careers Before Marketing & Events Coordinator

Top Careers After Marketing & Events Coordinator

Marketing & Events Coordinator Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Marketing & Events Coordinator

Marketing & Events Coordinators in America make an average salary of $41,744 per year or $20 per hour. The top 10 percent makes over $50,000 per year, while the bottom 10 percent under $34,000 per year.
Average Salary
$41,744
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
Redwood City, CA
Salary Range37k - 63k$49k$48,570
New York, NY
Salary Range39k - 59k$49k$48,523
Minneapolis, MN
Salary Range38k - 55k$46k$45,948
Chicago, IL
Salary Range37k - 55k$46k$45,590
Columbus, OH
Salary Range33k - 49k$41k$41,106
Wellington, FL
Salary Range29k - 47k$38k$37,553
$26k
$63k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Marketing Event Coordinator
Marketing Event Coordinator
Snoqualmie Casino
Snoqualmie Casino
04/28/2021
04/28/2021
$34,76904/28/2021
$34,769
Marketing & Events Coordinator
Marketing & Events Coordinator
City of Las Cruces, Nm
City of Las Cruces, Nm
03/24/2021
03/24/2021
$39,22203/24/2021
$39,222
Marketing & Event Coordinator
Marketing & Event Coordinator
Robert Half
Robert Half
01/12/2021
01/12/2021
$39,65301/12/2021
$39,653
Marketing and Events Coordinator
Marketing and Events Coordinator
Randstad
Randstad
04/10/2020
04/10/2020
$37,56604/10/2020
$37,566
Marketing & Events Coordinator
Marketing & Events Coordinator
Randstad
Randstad
04/10/2020
04/10/2020
$37,56604/10/2020
$37,566
See More Recent Salaries

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Marketing & Events Coordinator Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing & Events Coordinator. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Marketing & Events Coordinator Resume

At Zippia, we went through countless Marketing & Events Coordinator resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Marketing & Events Coordinator Demographics

Gender

female

70.5 %

male

24.6 %

unknown

5.0 %

Ethnicity

White

71.5 %

Hispanic or Latino

11.3 %

Asian

8.3 %

Foreign Languages Spoken

Spanish

49.7 %

French

11.5 %

German

5.7 %
See More Demographics

Marketing & Events Coordinator Education

Majors

Business
21.2 %
Marketing
15.7 %

Degrees

Bachelors

74.9 %

Associate

8.9 %

Certificate

8.1 %

Top Colleges for Marketing & Events Coordinators

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Public

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Public

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
See More Education Info

Online Courses For Marketing & Events Coordinator That You May Like

Successful Events: Event Planning, Marketing & Management
udemy
4.2
(1,031)

Create a single successful event or event-series with effective event promotion, planning, management and monetization...

Wow, What a Great Event!
ed2go

Looking for a fun new career coordinating special events? Learn proven techniques from a master event planner...

The Complete Digital Marketing Course for Local Businesses
udemy
4.2
(312)

MASTER GUIDE TO BOOSTING YOUR LOCAL BUSINESS - Find Ready-to-Spend Customers with The Complete Digital Marketing Course...

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Internship
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Top Skills For a Marketing & Events Coordinator

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 17.8% of marketing & events coordinators listed special events on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Marketing & Events Coordinator

Some places are better than others when it comes to starting a career as a marketing & events coordinator. The best states for people in this position are Massachusetts, Washington, Delaware, and Oregon. Marketing & events coordinators make the most in Massachusetts with an average salary of $54,020. Whereas in Washington and Delaware, they would average $52,582 and $51,743, respectively. While marketing & events coordinators would only make an average of $51,150 in Oregon, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing & Events Coordinator Jobs:
298
Highest 10% Earn:
$75,000
Location Quotient:
2.13
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Alaska

Total Marketing & Events Coordinator Jobs:
106
Highest 10% Earn:
$78,000
Location Quotient:
1.14
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Rhode Island

Total Marketing & Events Coordinator Jobs:
141
Highest 10% Earn:
$74,000
Location Quotient:
1.04
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Marketing & Events Coordinator Employers

1. Chick-fil-A
4.1
Avg. Salary: 
$43,495
Marketing & Events Coordinators Hired: 
11+
2. Ameriprise Financial
4.7
Avg. Salary: 
$43,884
Marketing & Events Coordinators Hired: 
8+
3. Nordstrom
4.6
Avg. Salary: 
$43,102
Marketing & Events Coordinators Hired: 
8+
4. Bath Fitter
4.5
Avg. Salary: 
$39,682
Marketing & Events Coordinators Hired: 
8+
5. Ithaca City School District
3.7
Avg. Salary: 
$36,670
Marketing & Events Coordinators Hired: 
7+
6. Lowenstein Sandler
4.8
Avg. Salary: 
$43,944
Marketing & Events Coordinators Hired: 
5+

Marketing & Events Coordinator Videos

Updated October 2, 2020