A Marketing Events Coordinator, as much as the name implies, is in charge of mainly two things. For one, they're responsible for setting, organizing, and attending events for and sometimes on the behest of their clients. And two, they grow, develop, and report on the results of marketing strategies and campaigns. These results are based on consumer and company data with one or more clear goals, almost always involving the growth and maintenance of business and revenue.
These two go well hand-in-hand, as events are good opportunities to promote one's business and reach out to customers who may have never heard of the company before. It is also a good way to keep in touch with one's current clients, strengthening the relationship.
Generally, a Coordinator of this sort will be asked to have at least a Bachelor's in Marketing, Public Relations, or a similar subject, as well as a good understanding of and experience with market research, project and time management, and specific IT and internet skills.
Marketing & Events Coordinator Overview
Marketing & Events Coordinator Careers
There is more than meets the eye when it comes to being a marketing & events coordinator. For example, did you know that they make an average of $20.07 an hour? That's $41,744 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
What Does a Marketing & Events Coordinator Do
There are certain skills that many marketing & events coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be a marketing & events coordinator, we found that a lot of resumes listed 17.8% of marketing & events coordinators included special events, while 6.4% of resumes included company website, and 4.9% of resumes included trade shows. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing & events coordinator job title. But what industry to start with? Most marketing & events coordinators actually find jobs in the hospitality and technology industries.
How To Become a Marketing & Events Coordinator
If you're interested in becoming a marketing & events coordinator, one of the first things to consider is how much education you need. We've determined that 74.9% of marketing & events coordinators have a bachelor's degree. In terms of higher education levels, we found that 4.9% of marketing & events coordinators have master's degrees. Even though most marketing & events coordinators have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing & events coordinator. When we researched the most common majors for a marketing & events coordinator, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on marketing & events coordinator resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing & events coordinator. In fact, many marketing & events coordinator jobs require experience in a role such as internship. Meanwhile, many marketing & events coordinators also have previous career experience in roles such as marketing internship or administrative assistant.
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Marketing & Events Coordinator Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a marketing & events coordinator can determine their career goals through the career progression. For example, they could start out with a role such as marketing coordinator, progress to a title such as marketing specialist and then eventually end up with the title regional marketing manager.
Marketing & Events Coordinator Jobs You Might Like
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Average Salary for a Marketing & Events Coordinator
Best Paying Cities
Recently Added Salaries
Job TitleCompany  | Company | Start Date | Salary |
|---|---|---|---|
Snoqualmie Casino Marketing Event Coordinator Marketing Event Coordinator | Snoqualmie Casino Snoqualmie Casino | 04/28/2021 04/28/2021 | $34,76904/28/2021 $34,769 |
City of Las Cruces, Nm Marketing & Events Coordinator Marketing & Events Coordinator | City of Las Cruces, Nm City of Las Cruces, Nm | 03/24/2021 03/24/2021 | $39,22203/24/2021 $39,222 |
Robert Half Marketing & Event Coordinator Marketing & Event Coordinator | Robert Half Robert Half | 01/12/2021 01/12/2021 | $39,65301/12/2021 $39,653 |
Randstad Marketing and Events Coordinator Marketing and Events Coordinator | Randstad Randstad | 04/10/2020 04/10/2020 | $37,56604/10/2020 $37,566 |
Randstad Marketing & Events Coordinator Marketing & Events Coordinator | Randstad Randstad | 04/10/2020 04/10/2020 | $37,56604/10/2020 $37,566 |
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Marketing & Events Coordinator Resumes
Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing & Events Coordinator. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.
Learn How To Write a Marketing & Events Coordinator Resume
At Zippia, we went through countless Marketing & Events Coordinator resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.
View Detailed InformationTop Colleges for Marketing & Events Coordinators
1. University of Georgia
Athens, GA • Public
2. University of Pennsylvania
Philadelphia, PA • Private
3. University of Wisconsin - Madison
Madison, WI • Public
4. Stanford University
Stanford, CA • Private
5. Northwestern University
Evanston, IL • Private
6. University of Maryland - College Park
College Park, MD • Public
7. University of Minnesota - Twin Cities
Minneapolis, MN • Public
8. Ball State University
Muncie, IN • Public
9. Purdue University
West Lafayette, IN • Public
10. Howard University
Washington, DC • Private
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Top Skills For a Marketing & Events Coordinator
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 17.8% of marketing & events coordinators listed special events on their resume, but soft skills such as analytical skills and communication skills are important as well.
- Special Events, 17.8%
- Company Website, 6.4%
- Trade Shows, 4.9%
- Powerpoint, 4.0%
- Facebook, 4.0%
- Other Skills, 62.9% See All Marketing & Events Coordinator Skills
Best States For a Marketing & Events Coordinator
Some places are better than others when it comes to starting a career as a marketing & events coordinator. The best states for people in this position are Massachusetts, Washington, Delaware, and Oregon. Marketing & events coordinators make the most in Massachusetts with an average salary of $54,020. Whereas in Washington and Delaware, they would average $52,582 and $51,743, respectively. While marketing & events coordinators would only make an average of $51,150 in Oregon, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Delaware
$51,743
Avg. Salary
2. Alaska
$50,984
Avg. Salary
3. Rhode Island
$49,838
Avg. Salary
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