What is a Marketing & Events Coordinator?

The Marketing and Events Coordinator oversees all aspects of planning and management of events of different sizes and purposes. You are responsible for overseeing and managing events while addressing potential problems that may arise. You are to meet with the vendors at the location to help with set-up, run errands for supplies and decorations, and work with staff to ensure the completion of a successful event. Your responsibilities include creating event proposals that fit client requirements, presenting proposals before the deadline, and establishing and maintaining a good working relationship with vendors and venues. You are also expected to remain under budget while planning events.

As a marketing and events coordinator, you must have experience in event planning. More importantly, you must possess good communication and interpersonal skills. Furthermore, you should have excellent team management and time management skills. You should also be able to keep costs within the allocated budget. The average annual salary you will receive is $41,861.

What Does a Marketing & Events Coordinator Do

There are certain skills that many marketing & events coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

Learn more about what a Marketing & Events Coordinator does

How To Become a Marketing & Events Coordinator

If you're interested in becoming a marketing & events coordinator, one of the first things to consider is how much education you need. We've determined that 80.9% of marketing & events coordinators have a bachelor's degree. In terms of higher education levels, we found that 5.3% of marketing & events coordinators have master's degrees. Even though most marketing & events coordinators have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing & Events Coordinator
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Marketing & Events Coordinator Career Paths

As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a marketing & events coordinator can determine their career goals through the career progression. For example, they could start out with a role such as marketing coordinator, progress to a title such as marketing specialist and then eventually end up with the title regional marketing manager.

Marketing & Events Coordinator

Average Salary for a Marketing & Events Coordinator

Marketing & Events Coordinators in America make an average salary of $41,447 per year or $20 per hour. The top 10 percent makes over $54,000 per year, while the bottom 10 percent under $31,000 per year.
Average Marketing & Events Coordinator Salary
$41,447 Yearly
$19.93 hourly
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Roles and Types of Marketing & Events Coordinator

The role of a marketing & events coordinator includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing & events coordinator responsibilities:

  • Enhance the overall productivity of the global events team by supporting the production of global branded, industry, partner,
  • Generate buzz around our clients at trade-shows, special events
  • Coordinate scheduling, servicing, testing, packing, shipment

There are several types of marketing & events coordinator, including:

Marketing Coordinator

Role:

Marketing coordinators are important for any company. If you don't get word out about your company, how do you expect customers to come around? That's where marketing coordinators come into play. And it's also why their job is so important.

Marketing coordinators have a special skill. They can analyze market trends to determine exactly who their target audience is and how to appeal to them. It's truly a gift, and honestly, they seem a little nonhuman for that skill at times. But all of this helps the company attract more clients and get their name out there. Again, can't stress how important marketing coordinators are.

This job can come with a bit of stress, especially since it's an important position. But also because you have to stay ahead of your competitors. Sometimes you'll have to guess if a promotional product will hit well with your target audience. And most of the times it does. But sometimes a product will flop and that brings on a whole new kind of stress.

  • Average Salary: $48,326
  • Degree: Bachelor's Degree

Event Coordinator

Role:

Did someone say they were throwing a party? Because, if they did, then as an event coordinator, you're all over it. Every aspect of the party or event is under your responsibility. You get to research and find the perfect venue. But you also have to stick to the client's budget, which can sometimes put a damper on the planning aspect.

Being an event coordinator is much more than just throwing a party, though. There's some stress you'll need to be prepared for, as you have a budget to stick to and don't forget the date of the event. The job also comes with a lot of research. Some of that will be able to be done through the internet, but you will have to do some in-person research like visiting a venue. So don't expect to just hang around the office every day.

This goes without saying, but an important aspect of being an event coordintor is being organized. Organized, organized, organized. It's almost impossible to be an event coordinator while simultaneously being unorganized. Those are just two things that do not get along.

  • Average Salary: $41,918
  • Degree: Bachelor's Degree

Marketing Consultant

Role:

Facebook. Instagram. Twitter. LinkedIn. The common thread running through these social media platforms is marketing. Gone are the days of billboards and traditional poster advertisements. Big companies, such as General Motors, Johnson Johnson, and Nestle, are approaching new marketing companies to help run their digital ads on these social media platforms. In fact, small and medium enterprises today are relying on social media to increase sales and brand reach.

In the world of marketing consultancy, we can definitely take a page from the book of Gary Vaynerchuk. An entrepreneur who took his/her dad's wine retail business from 3 million to 60 million a year and founded one of the most influential ad agency, VaynerMedia. According to Gary, the number one principle driving a business is attention. If a company cannot garner attention, then customer value cannot be transferred. On a day-to-day basis, Gary spends his/her time having sit-downs to educate clients, interacting with his/her team in strategizing social media campaigns, directing social media posts, contributing to the content on his/her YouTube channel and helping young entrepreneurs in their business marketing initiatives.

To be a successful marketing consultant, you need to have a vast knowledge of how the social media platform works for marketing a business. Employers generally require a degree in business or marketing for entry-level roles and employees can move up to more senior roles with time and experience. The salary of a marketing consultant is an average of $27 per hour.

  • Average Salary: $70,593
  • Degree: Bachelor's Degree
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States With The Most Marketing & Events Coordinator Jobs

Mouse over a state to see the number of active marketing & events coordinator jobs in each state. The darker areas on the map show where marketing & events coordinators earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing & Events Coordinator Jobs By State

RankStateNumber of JobsAverage Salary
1Texas2,499$40,576
2California2,336$45,019
3Florida1,841$37,119
4Pennsylvania1,455$34,351
5New York1,377$49,599
6North Carolina1,288$39,851
7Georgia1,214$35,861
8Virginia1,162$42,286
9Ohio1,020$40,472
10Illinois942$45,222
11Minnesota847$40,903
12Kansas788$33,091
13Massachusetts764$47,085
14Colorado757$44,544
15Alabama753$39,244
16Michigan744$38,316
17Maryland721$39,347
18Arkansas686$37,126
19Tennessee641$34,671
20Wisconsin625$36,755
21Arizona620$34,658
22New Jersey590$55,287
23Oklahoma579$34,716
24Indiana527$33,524
25Missouri526$35,928
26Connecticut495$43,995
27Washington461$40,965
28New Mexico461$34,443
29Kentucky391$38,921
30South Carolina380$42,588
31Oregon341$36,920
32Idaho330$35,608
33Utah302$31,587
34Delaware298$54,853
35Iowa281$37,527
36New Hampshire279$37,450
37Nevada258$36,405
38Nebraska258$31,757
39Louisiana255$34,024
40North Dakota230$30,455
41South Dakota224$32,676
42Mississippi218$29,697
43Maine181$42,690
44West Virginia147$31,997
45Rhode Island141$37,536
46Hawaii121$29,375
47Montana109$27,897
48Alaska106$41,639
49Wyoming105$30,252
50Vermont98$36,054

Marketing & Events Coordinator Education

Marketing & Events Coordinator Majors

Business
21.3 %
Communication
17.3 %
Marketing
15.6 %

Marketing & Events Coordinator Degrees

Bachelors

80.9 %

Associate

9.6 %

Masters

5.3 %

Top Colleges for Marketing & Events Coordinators

1. University of Georgia

Athens, GA • Private

In-State Tuition

$11,830

Enrollment

29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

$55,584

Enrollment

10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

$10,555

Enrollment

30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition

$51,354

Enrollment

7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition

$54,568

Enrollment

8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition

$10,595

Enrollment

30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

$14,760

Enrollment

31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition

$9,896

Enrollment

15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition

$9,992

Enrollment

33,495

10. Howard University

Washington, DC • Private

In-State Tuition

$26,756

Enrollment

6,166

Top Skills For a Marketing & Events Coordinator

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.5% of marketing & events coordinators listed event planning on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Marketing & Events Coordinator Resume templates

Zippia allows you to choose from different easy-to-use Marketing & Events Coordinator templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing & Events Coordinator resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing & Events Coordinator diversity

Marketing & Events Coordinator Gender Distribution

Female
Female
75%
Male
Male
25%

After extensive research and analysis, Zippia's data science team found that:

  • Among marketing & events coordinators, 75.4% of them are women, while 24.6% are men.

  • The most common race/ethnicity among marketing & events coordinators is White, which makes up 67.1% of all marketing & events coordinators.

  • The most common foreign language among marketing & events coordinators is Spanish at 49.7%.

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Best States For a Marketing & Events Coordinator

Some places are better than others when it comes to starting a career as a marketing & events coordinator. The best states for people in this position are New Jersey, Delaware, New York, and Massachusetts. Marketing & events coordinators make the most in New Jersey with an average salary of $55,287. Whereas in Delaware and New York, they would average $54,853 and $49,599, respectively. While marketing & events coordinators would only make an average of $47,085 in Massachusetts, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing & Events Coordinator Jobs: 298
Highest 10% Earn:
$76,000
Location Quotient:
2.13

$54,853

Avg. Salary

View 298 Marketing & Events Coordinator Jobs In DE

2. Maine

Total Marketing & Events Coordinator Jobs: 181
Highest 10% Earn:
$55,000
Location Quotient:
1.22

$42,690

Avg. Salary

View 181 Marketing & Events Coordinator Jobs In ME

3. New York

Total Marketing & Events Coordinator Jobs: 1,377
Highest 10% Earn:
$69,000
Location Quotient:
0.96

$49,599

Avg. Salary

View 1,377 Marketing & Events Coordinator Jobs In NY
Full List Of Best States For Marketing & Events Coordinators

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Top Marketing & Events Coordinator Employers

Most Common Employers For Marketing & Events Coordinator

RankCompanyAverage SalaryHourly RateJob Openings
1ESPN$61,934$29.784
2Dell$61,903$29.763
3Esri$55,059$26.475
4Thomson Reuters$50,007$24.044
5Her Campus$48,696$23.414
6Ameriprise Financial$46,540$22.387
7Independent Contractor$43,053$20.703
8Imprivata$42,981$20.664
9Lowenstein Sandler$42,088$20.234
10Hewlett Packard Enterprise$41,007$19.714
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Updated April 6, 2023