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Become A Marketing & Events Coordinator

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Working As A Marketing & Events Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $56,770

    Average Salary

What Does A Marketing & Events Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Marketing & Events Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Marketing & Events Coordinator jobs

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Marketing & Events Coordinator Career Paths

Marketing & Events Coordinator
Account Manager Account Executive Marketing Specialist
Associate Marketing Manager
5 Yearsyrs
Event Manager Sales Manager Marketing Director
Brand Director
11 Yearsyrs
Event Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Event Coordinator Account Executive Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Project Manager Program Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Communications Manager Sales And Marketing Manager Event Manager
Director Of Marketing And Events
5 Yearsyrs
Account Manager Marketing Consultant Event Manager
Events Marketing Manager
5 Yearsyrs
Sales Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Communications Manager Program Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Coordinator Marketing Specialist
Marketing Manager
6 Yearsyrs
Marketing Specialist Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Project Manager Product Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director General Manager Business Developer
Marketing/Business Development
8 Yearsyrs
Sales Manager Senior Account Executive Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Event Coordinator Event Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Marketing Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Marketing Coordinator Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Specialist Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Market Coordinator 2.3 years
Marketing Analyst 2.1 years
Event Coordinator 2.1 years
Brand Coordinator 1.9 years
Media Coordinator 1.6 years
Events Associate 1.5 years
Events Assistant 1.5 years
Top Employers Before
Internship 11.4%
Server 3.1%
Manager 3.0%
Volunteer 2.7%
Top Employers After
Manager 3.3%
Internship 2.9%
Owner 2.6%

Marketing & Events Coordinator Demographics

Gender

Female

75.5%

Male

22.6%

Unknown

2.0%
Ethnicity

White

78.8%

Hispanic or Latino

10.9%

Asian

8.0%

Unknown

1.7%

Black or African American

0.7%
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Languages Spoken

Spanish

46.1%

French

9.6%

Mandarin

7.9%

Italian

6.7%

Chinese

6.2%

German

6.2%

Russian

2.8%

Japanese

2.2%

Arabic

2.2%

Portuguese

1.7%

Cantonese

1.7%

Swedish

1.1%

Korean

1.1%

Tagalog

1.1%

Gujarati

0.6%

Hindi

0.6%

Bulgarian

0.6%

Ukrainian

0.6%

Bosnian

0.6%

Urdu

0.6%
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Marketing & Events Coordinator Education

Schools

University of Phoenix

10.2%

Temple University

6.7%

Texas State University

6.2%

San Francisco State University

5.8%

University of Central Florida

5.3%

Michigan State University

4.9%

Arizona State University

4.9%

Texas A&M University

4.9%

Towson University

4.9%

New York University

4.4%

California State University - Fullerton

4.4%

George Washington University

4.4%

Florida International University

4.4%

Northeastern University

4.4%

University of Florida

4.0%

Southern Illinois University Edwardsville

4.0%

Virginia Commonwealth University

4.0%

Kent State University

4.0%

George Mason University

4.0%

University of Connecticut

4.0%
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Majors

Business

20.6%

Marketing

18.4%

Communication

16.7%

Public Relations

6.3%

Management

5.2%

Psychology

3.6%

Hospitality Management

3.3%

Graphic Design

3.2%

Kinesiology

2.9%

English

2.9%

Journalism

2.6%

Liberal Arts

2.1%

Sociology

2.1%

Political Science

1.9%

Health Care Administration

1.9%

Specialized Sales And Merchandising

1.3%

Business Communications

1.3%

Advertising

1.3%

International Business

1.2%

Economics

1.2%
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Degrees

Bachelors

62.3%

Other

14.3%

Masters

14.2%

Associate

4.7%

Certificate

3.7%

Diploma

0.3%

Doctorate

0.3%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing & Events Coordinator Salaries

Job Title Company Location Start Date Salary
Event & Marketing Coordinator Rethink Rewards LLC San Francisco, CA Oct 01, 2011 $59,000
Events and Marketing Coordinator International Wine & Spirits, Inc. Miami, FL Jun 16, 2012 $55,000
Marketing Event Coordinator Whitebox Advisors, LLC Minneapolis, MN May 21, 2010 $50,000
Marketing Event Coordinator Whitebox Advisors, LLC Minneapolis, MN May 26, 2010 $50,000
Marketing/Event Coordinator Gemdale USA Corporation Pasadena, CA Jan 09, 2016 $45,000
Events and Marketing Coordinator Aust. LLC CA Apr 30, 2015 $45,000
Events and Marketing Coordinator Aust. LLC CA May 08, 2013 $45,000
Marketing and Events Coordinator Sophos, Inc. Burlington, MA Oct 17, 2011 $45,000 -
$55,000
Events and Marketing Coordinator Aust. LLC CA Apr 01, 2015 $41,740
Marketing/Events Coordinator Meow Meow, LLC New York, NY Jan 03, 2016 $40,700
Marketing & Events Coordinator El Camino Motors, LLC Redwood City, CA Feb 25, 2010 $40,000
Event and Marketing Coordinator Delaware River Waterfront Corporation Philadelphia, PA Sep 01, 2015 $35,693
Events Marketing Coordinator Mission Farms of Wellington, Inc. Wellington, FL Oct 01, 2009 $34,644

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Top Skills for A Marketing & Events Coordinator

CompanyWebsiteTradeShowsFacebookEmailCampaignsPressReleasesTwitterSpecialEventsEventCoordinationEventPlanningPromotionalMaterialsCustomerServiceInstagramPromotionalItemsCorporateEventsEventManagementCommunityEventsBusinessDevelopmentMarketResearchEventLogisticsTravelArrangements

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Top Marketing & Events Coordinator Skills

  1. Company Website
  2. Trade Shows
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Updated company website, social media pages and lead generating websites to enhance online visibility and build brand awareness.
  • Presented on current promotions to the public at events and trade shows.
  • Established database of clients for marketing, creating Myspace and Facebook accounts for regular communication.
  • Redesigned email campaigns for better branding and managed marketing communications using Constant Contact.
  • Produced 400 press releases and successfully pitched story ideas to local and national media.

Top Marketing & Events Coordinator Employers

Marketing & Events Coordinator Videos

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Career Advice on becoming an Event Manager by Rachael Bee (Full Version)

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