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Become A Marketing & Events Coordinator

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Working As A Marketing & Events Coordinator

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $38,000

    Average Salary

What Does A Marketing & Events Coordinator Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing & Events Coordinator

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing & Events Coordinator Career Paths

Marketing & Events Coordinator
Marketing Coordinator Marketing Specialist Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Marketing Coordinator Account Executive Marketing Manager
Marketing Program Manager
6 Yearsyrs
Marketing Coordinator Marketing Consultant Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Account Executive Owner Marketing Director
Director, Global Marketing
12 Yearsyrs
Account Executive General Manager Marketing Director
Brand Director
10 Yearsyrs
Executive Assistant Owner Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Executive Assistant Marketing Specialist Digital Marketing Manager
Director Of Digital Marketing
9 Yearsyrs
Marketing Specialist Digital Marketing Specialist Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Executive Assistant Account Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Consultant Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Consultant Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Consultant Event Manager
Director Of Marketing And Events
5 Yearsyrs
Marketing Consultant Product Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Consultant Business Development Manager Senior Manager Of Marketing
Marketing Operations Director
8 Yearsyrs
Marketing And Sales Coordinator Marketing Analyst Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Graphic Designer Editor Social Media Manager
Marketing Strategist
6 Yearsyrs
Media Coordinator Writer/Producer Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Marketing And Sales Coordinator Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Graphic Designer Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
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Do you work as a Marketing & Events Coordinator?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Analyst 2.1 years
Events Associate 1.6 years
Top Careers Before Marketing & Events Coordinator
Internship 11.0%
Server 4.0%
Manager 3.0%
Cashier 2.7%
Top Careers After Marketing & Events Coordinator
Owner 3.5%
Internship 3.1%
Manager 3.0%
Server 3.0%

Do you work as a Marketing & Events Coordinator?

Marketing & Events Coordinator Demographics

Gender

Female

67.3%

Male

22.1%

Unknown

10.6%
Ethnicity

White

59.5%

Hispanic or Latino

17.9%

Black or African American

10.8%

Asian

7.9%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

49.7%

French

11.5%

German

5.7%

Mandarin

5.2%

Italian

4.4%

Chinese

4.4%

Russian

3.4%

Portuguese

3.4%

Japanese

1.8%

Hindi

1.6%

Arabic

1.6%

Cantonese

1.3%

Swedish

1.0%

Korean

1.0%

Gujarati

0.8%

Ukrainian

0.8%

Tagalog

0.8%

Hebrew

0.5%

Bosnian

0.5%

Serbian

0.5%
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Marketing & Events Coordinator Education

Schools

University of Phoenix

10.4%

University of Central Florida

7.5%

Arizona State University

6.5%

Texas State University

5.2%

San Diego State University

5.2%

University of Washington

5.2%

Johnson & Wales University

5.2%

Florida International University

5.0%

University of Texas at Austin

4.8%

Florida State University

4.8%

New York University

4.7%

Ithaca College

4.3%

University of Florida

3.9%

Michigan State University

3.9%

San Francisco State University

3.9%

Temple University

3.9%

Texas A&M University

3.9%

University of Arizona

3.9%

George Washington University

3.8%

San Jose State University

3.8%
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Majors

Business

21.1%

Marketing

17.6%

Communication

16.1%

Public Relations

5.8%

Management

5.1%

Hospitality Management

4.3%

Psychology

3.9%

Kinesiology

3.1%

English

2.9%

Graphic Design

2.8%

Journalism

2.8%

Political Science

2.2%

Liberal Arts

1.9%

Sociology

1.7%

Health Care Administration

1.7%

Specialized Sales And Merchandising

1.5%

Advertising

1.5%

Fine Arts

1.5%

Business Communications

1.3%

Photography

1.2%
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Degrees

Bachelors

64.0%

Other

13.8%

Masters

12.2%

Associate

5.1%

Certificate

3.7%

Diploma

0.5%

Doctorate

0.4%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$38,000
View Detailed Salary Report
$24,000
Min 10%
$38,000
Median 50%
$38,000
Median 50%
$38,000
Median 50%
$38,000
Median 50%
$38,000
Median 50%
$38,000
Median 50%
$38,000
Median 50%
$60,000
Max 90%
Best Paying Company
CBS
Highest Paying City
Mountain View, CA
Highest Paying State
Nevada
Avg Experience Level
2.1 years
How much does a Marketing & Events Coordinator make at top companies?
The national average salary for a Marketing & Events Coordinator in the United States is $38,542 per year or $19 per hour. Those in the bottom 10 percent make under $24,000 a year, and the top 10 percent make over $60,000.

Real Marketing & Events Coordinator Salaries

Job Title Company Location Start Date Salary
Event & Marketing Coordinator Rethink Rewards LLC San Francisco, CA Oct 01, 2011 $59,000
Events and Marketing Coordinator International Wine & Spirits, Inc. Miami, FL Jun 16, 2012 $55,000
Marketing Event Coordinator Whitebox Advisors, LLC Minneapolis, MN May 21, 2010 $50,000
Marketing Event Coordinator Whitebox Advisors, LLC Minneapolis, MN May 26, 2010 $50,000
Events and Marketing Coordinator Aust. LLC CA Apr 30, 2015 $45,000
Marketing/Event Coordinator Gemdale USA Corporation Pasadena, CA Jan 09, 2016 $45,000
Events and Marketing Coordinator Aust. LLC CA May 08, 2013 $45,000
Marketing and Events Coordinator Sophos, Inc. Burlington, MA Oct 17, 2011 $45,000 -
$55,000
Events and Marketing Coordinator Aust. LLC CA Apr 01, 2015 $41,740
Marketing/Events Coordinator Meow Meow, LLC New York, NY Jan 03, 2016 $40,700
Marketing & Events Coordinator El Camino Motors, LLC Redwood City, CA Feb 25, 2010 $40,000
Event and Marketing Coordinator Delaware River Waterfront Corporation Philadelphia, PA Sep 01, 2015 $35,693
Events Marketing Coordinator Mission Farms of Wellington, Inc. Wellington, FL Oct 01, 2009 $34,644

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Top Skills for A Marketing & Events Coordinator

  1. Special Events
  2. Company Website
  3. Promotional Materials
You can check out examples of real life uses of top skills on resumes here:
  • Generated resources and sponsorship to support all community special events.
  • Developed and implemented a new company website to enhance internal and external marketing strategies.
  • Created promotional materials and budget, analyzed promotions' effectiveness and submitted detailed analysis to upper management.
  • Organized business unit participation in national software conferences and trade shows.
  • Assisted with social media marketing through various websites such as YouTube, Twitter, and Facebook.

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Top 10 Best States for Marketing & Events Coordinators

  1. District of Columbia
  2. Connecticut
  3. Rhode Island
  4. Nevada
  5. Alaska
  6. New Jersey
  7. Virginia
  8. Washington
  9. New York
  10. Massachusetts
  • (155 jobs)
  • (167 jobs)
  • (52 jobs)
  • (82 jobs)
  • (20 jobs)
  • (350 jobs)
  • (369 jobs)
  • (289 jobs)
  • (908 jobs)
  • (565 jobs)

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