How to hire a marketing & events coordinator

How to hire a marketing & events coordinator, step by step

Here's a step-by-step marketing & events coordinator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing & events coordinator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing & events coordinator
• Step 8: Go through the hiring process checklist

What does a marketing & events coordinator do?

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1. Identify your hiring needs

   Before you post your marketing & events coordinator job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing & events coordinator for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

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   Hiring the perfect marketing & events coordinator also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   Here's a comparison of marketing & events coordinator salaries for various roles:

   Type of Marketing & Events Coordinator	Description	Hourly rate
   Marketing & Events Coordinator	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$14-25
   Sales And Marketing Internship	In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given... Show more	$13-30
   Marketing Consultant	A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image... Show more	$21-53

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Event Planning
   • Trade Shows
   • Marketing Campaigns
   • PowerPoint
   • Facebook
   • Project Management
   • Press Releases
   • Event Coordination
   • Event Logistics
   • Event Management
   • Twitter
   • Instagram
   • Photoshop
   • Graphic Design

   Check all skills

   Responsibilities:

   • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
   • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
   • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
   • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
   • Design the art work and graphics using Photoshop CS5.
   • Organize social media schedule, write content for Facebook and examine results.

   More marketing & events coordinator duties

3. Make a budget

   Including a salary range in your marketing & events coordinator job description helps attract top candidates to the position. A marketing & events coordinator salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a marketing & events coordinator in Utah may be lower than in New Jersey, and an entry-level marketing & events coordinator usually earns less than a senior-level marketing & events coordinator. Additionally, a marketing & events coordinator with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average marketing & events coordinator salary

   $41,447yearly

   $19.93 hourly rate

   ---

   Entry-level marketing & events coordinator salary

   $31,000 yearly salary

   Updated December 5, 2025

   Average marketing & events coordinator salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New Jersey	$55,301	$27
   2	New York	$49,898	$24
   3	Massachusetts	$46,440	$22
   4	California	$46,120	$22
   5	Illinois	$45,331	$22
   6	Colorado	$44,546	$21
   7	Minnesota	$40,900	$20
   8	Texas	$40,832	$20
   9	North Carolina	$39,703	$19
   10	Maryland	$39,628	$19
   11	Michigan	$37,616	$18
   12	Florida	$37,301	$18
   13	Oregon	$36,856	$18
   14	Wisconsin	$36,190	$17
   15	Georgia	$36,015	$17
   16	Arizona	$34,684	$17
   17	New Mexico	$34,402	$17
   18	Louisiana	$34,082	$16
   19	Indiana	$33,485	$16
   20	Kansas	$33,071	$16

   Average marketing & events coordinator salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	A.T. Kearney	$66,818	$32.12
   2	Code42 Software	$53,116	$25.54
   3	Deschutes County	$51,574	$24.80
   4	Coalition for Christian Outreach	$51,330	$24.68
   5	UC Hastings Law	$48,378	$23.26
   6	Seattle Foundation	$47,788	$22.98
   7	SiriusXM	$46,825	$22.51	3
   8	Parker University	$45,817	$22.03
   9	City of Riviera Beach, FL	$45,322	$21.79
   10	Drake University	$44,560	$21.42	3
   11	MSG Entertainment	$42,935	$20.64	1
   12	Wintrust Financial	$42,485	$20.43	3
   13	City of Odessa	$42,421	$20.39
   14	PSEA	$42,242	$20.31	5
   15	Aon	$41,635	$20.02	4
   16	Oasis Systems	$41,617	$20.01
   17	DISH Network	$41,470	$19.94
   18	Johns Hopkins University	$41,313	$19.86	4
   19	Marcus & Millichap	$40,973	$19.70	3
   20	Anatomage	$40,754	$19.59	2

4. Writing a marketing & events coordinator job description

   A marketing & events coordinator job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a marketing & events coordinator job description:

   Marketing & events coordinator job description example

   What We Are Looking For
   
   The Department of Spiritual Life is seeking a Senior Coordinator for Marketing, Communications and Events. This position is responsible promoting Spiritual Life at various large Baylor events throughout the year, public relations, maintaining the department's social media and web presence and messaging, and serving collaboratively with Spiritual Life staff to support the team's ministry and communications endeavors.
   
   A Bachelor's Degree, three years relevant experience, and an active Christian faith are required. A Master's degree and five years relevant work experience are preferred. Experience will not be considered in lieu of the educational requirement. Applicants must be currently authorized to work in the United States on a full-time basis.
   
   What You Will Do
   

   • Oversee all public relations, print and digital publications, social media, storytelling, website management, and Spiritual Life promotions at various large Baylor gatherings (i.e. admissions events, orientation)
   • Work with Spiritual Life staff enabling them to minister through and with various social media platforms, facilitating things such as: podcasts, website management, social media platforms, assistance with presentations, online trainings or gatherings, and posting writings and sermons
   • Assist in planning, promotion, recruitment and implementation of all Missions, Service, & Public Life departmental events
   • Be a member of the Student Life Divisional Communications Team, helping the division to offer effective and cohesive communications with students
   • Contribute to the overall work of the Missions, Service & Public Life, Spiritual Life, and Student Life

   
   What You Can Expect
   
   As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your familys wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.
   
   Explore & Engage
   
   Learn more about Baylor and our strategic vision, Illuminate . Also, explore our great hometown of Waco and the many opportunities to engage locally. If you are new to Central Texas, This is Waco!
   
   recblid rnghi25047yvhj3rmmphuji3uxrcl9
   
   

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right marketing & events coordinator for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your marketing & events coordinator job on Zippia to find and recruit marketing & events coordinator candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit marketing & events coordinators, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing & events coordinator

   Once you've decided on a perfect marketing & events coordinator candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new marketing & events coordinator. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a marketing & events coordinator?