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The differences between marketing & events coordinators and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing & events coordinator and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a marketing & events coordinator include event planning, trade shows and marketing campaigns. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Marketing & Events Coordinator | Marketing Consultant | |
| Yearly salary | $41,447 | $70,593 |
| Hourly rate | $19.93 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 84,375 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Marketing & events coordinators and marketing consultants have different pay scales, as shown below.
| Marketing & Events Coordinator | Marketing Consultant | |
| Average salary | $41,447 | $70,593 |
| Salary range | Between $31,000 And $54,000 | Between $44,000 And $112,000 |
| Highest paying City | Jersey City, NJ | Wilmington, DE |
| Highest paying state | New Jersey | Delaware |
| Best paying company | A.T. Kearney | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a marketing & events coordinator and a marketing consultant in terms of educational background:
| Marketing & Events Coordinator | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing & events coordinators' and marketing consultants' demographics:
| Marketing & Events Coordinator | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.6% Female, 75.4% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |