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Marketing & events coordinator skills for your resume and career

15 marketing & events coordinator skills for your resume and career
1. Event Planning
- Performed day-to-day activities related to event planning and logistics, communications, budget management, volunteer coordination.
- Established and managed all outside vendor relationships for event planning purchases and promotional items.
2. Trade Shows
- Organized European international trade shows, symposiums and seminars remotely using technology for planning, marketing communications and logistics.
- Developed and executed off-site promotional opportunities including arrive-and-drives, national trade shows, and performance driving exhibitions.
3. Marketing Campaigns
- Manage multiple event based marketing campaigns while using consultative selling skills to identify opportunities, overcome objections and build relationships.
- Collected and analyzed marketing and sales data to implement marketing campaigns, organized promotional presentations, and prepared marketing reports.
4. PowerPoint
- Created and edited marketing and technical materials as well as PowerPoint presentations.
- Prepared PowerPoint presentation and accompanying documents for meetings.
5. Facebook
- Managed social media outlets including Facebook and Twitter.
- Keep Facebook and lobby presentation updated.
6. Project Management
- Acquired skills from project management to very specific technical skills including statistical and physical analyses of injection molding processes.
- Created and produced events involving sponsorship procurement, negotiation of event's logistical aspects and oversaw project management.
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- Managed press releases and produced promotional marketing material.
- Write content for semi-annual newsletter, press releases, talking points for media contacts and correspondence to key donors and sponsors.
8. Event Coordination
- Managed staff responsible for event coordination activities and ensured alignment between all involved parties.
- Provided internal event coordination services for customers and club members.
9. Event Logistics
Event logistics refers to establishing and managing events within the organization where the organizers plan, control, and manage transfer and storage of the required amenities.
- Organized event logistics, publicity, including public relations, advertising and collateral material design, production, and distribution.
- Negotiated contracts, event logistics and marketing efforts for approximately 200 events.
10. Event Management
Event management applies project management to the development and creation of corporate events such as conferences, festivals, ceremonies, concerts, or formal parties.
- Worked closely with company's director of event management and new business development director in a variety of administrative tasks.
- Coordinate and implement marketing communications projects: public relations, special event management, advertising, and brand awareness campaigns.
11. Twitter
- Integrated social media contests in events by utilizing Twitter to increase consumer engagement.
- Maintained multiple social media outlets for corporate brand awareness, including: Twitter, LinkedIn and YouTube.
12. Instagram
- Manage Facebook, Twitter and Instagram efficiently and effectively.
- Created and implemented Instagram campaign for marketing department.
13. Photoshop
- Created new marketing materials and brochures utilizing Photoshop and Illustrator.
- Assisted in design, creation and production of a variety of printed promotional material using Adobe InDesign and Photoshop.
14. Graphic Design
Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.
- Created educational collateral by supervising vendors and graphic designers, writing copy, and collaborating with sales.
- Coordinated with internal and external graphic design resources to produce marketing materials.
15. Promotional Materials
Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.
- Helped develop and implement strategic communication plans, digital marketing, and promotional materials that represented core values of the organization.
- Collaborated with advertisers and production managers to market products and services as well as edit and design promotional materials.
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What skills help Marketing & Events Coordinators find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on marketing & events coordinator resumes?
What type of skills will young marketing & events coordinators need?
What soft skills should all marketing & events coordinators possess?
Stephanie Mangus Ph.D.
Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University
What hard/technical skills are most important for marketing & events coordinators?
Stephanie Mangus Ph.D.
Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University
What marketing & events coordinator skills would you recommend for someone trying to advance their career?
Department Chair, The University of Texas at Austin
-There are many excellent opportunities in careers in sales that some students overlook.
-Even if one does not take a job in sales, the skills of deals involving business development, problem-solving, and communication are valuable in any career.
-Getting a job in the first place often involves selling oneself.
So having sales skills are also worth having.
If you can't find a job right away, volunteering is an excellent way to develop skills, make contacts, and stay optimistic. Look for opportunities at non-profit organizations, for example, where you may help out a cause that may be important to you and give you a chance to learn about skills that you may lack. Often, serious volunteers are given access and opportunities that paid employees may not get. It is also not uncommon for a volunteer position to become a paid position when opportunities in the organization arise.
In marketing and business, there are also many excellent one-year master's programs being offered to help students develop focused skills in marketing management, data analytics, and customer insights. Some are even focused on particular industries like health care or technology. These programs offer students a year of in-depth learning as well as career coaching and access to recruiters. They can be a treasured addition for students who have healthy non-business undergraduate degrees who may now want to focus on marketing career goals. Also, the starting salary and responsibility level tend to be significantly more than that of a recent graduate of an undergraduate program.
What technical skills for a marketing & events coordinator stand out to employers?
Associate Professor, Lynn University
List of marketing & events coordinator skills to add to your resume
The most important skills for a marketing & events coordinator resume and required skills for a marketing & events coordinator to have include:
- Event Planning
- Trade Shows
- Marketing Campaigns
- PowerPoint
- Project Management
- Press Releases
- Event Coordination
- Event Logistics
- Event Management
- Photoshop
- Graphic Design
- Promotional Materials
- Corporate Events
- Giveaways
- Market Research
- ROI
- Google Analytics
- Community Events
- SEO
- Email Campaigns
- Business Development
- Website Content
- Travel Arrangements
- Event Budgets
- Community Outreach
- HTML
- Local Events
- Media Management
- Social Media Management
- B2B Marketing
- Event Materials
- Vendor Relations
- Ticket Sales
- Budget Management
- External Vendors
- Expense Reports
- Event Space
- Client Events
- AV
- Email Blasts
- YouTube
- External Events
- Promotional Events
- Social Media Sites
- Copywriting
- RSVP
Updated January 8, 2025