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Marketing & events coordinator skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Lauren Easom M.Ed, GCDF,
Dr. Alexander Rose
Marketing & events coordinator example skills
Below we've compiled a list of the most critical marketing & events coordinator skills. We ranked the top skills for marketing & events coordinators based on the percentage of resumes they appeared on. For example, 10.5% of marketing & events coordinator resumes contained event planning as a skill. Continue reading to find out what skills a marketing & events coordinator needs to be successful in the workplace.

15 marketing & events coordinator skills for your resume and career

1. Event Planning

Here's how marketing & events coordinators use event planning:
  • Performed day-to-day activities related to event planning and logistics, communications, budget management, volunteer coordination.
  • Established and managed all outside vendor relationships for event planning purchases and promotional items.

2. Trade Shows

Here's how marketing & events coordinators use trade shows:
  • Organized European international trade shows, symposiums and seminars remotely using technology for planning, marketing communications and logistics.
  • Developed and executed off-site promotional opportunities including arrive-and-drives, national trade shows, and performance driving exhibitions.

3. Marketing Campaigns

Here's how marketing & events coordinators use marketing campaigns:
  • Manage multiple event based marketing campaigns while using consultative selling skills to identify opportunities, overcome objections and build relationships.
  • Collected and analyzed marketing and sales data to implement marketing campaigns, organized promotional presentations, and prepared marketing reports.

4. PowerPoint

Here's how marketing & events coordinators use powerpoint:
  • Created and edited marketing and technical materials as well as PowerPoint presentations.
  • Prepared PowerPoint presentation and accompanying documents for meetings.

5. Facebook

Here's how marketing & events coordinators use facebook:
  • Managed social media outlets including Facebook and Twitter.
  • Keep Facebook and lobby presentation updated.

6. Project Management

Here's how marketing & events coordinators use project management:
  • Acquired skills from project management to very specific technical skills including statistical and physical analyses of injection molding processes.
  • Created and produced events involving sponsorship procurement, negotiation of event's logistical aspects and oversaw project management.

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7. Press Releases

Here's how marketing & events coordinators use press releases:
  • Managed press releases and produced promotional marketing material.
  • Write content for semi-annual newsletter, press releases, talking points for media contacts and correspondence to key donors and sponsors.

8. Event Coordination

Here's how marketing & events coordinators use event coordination:
  • Managed staff responsible for event coordination activities and ensured alignment between all involved parties.
  • Provided internal event coordination services for customers and club members.

9. Event Logistics

Event logistics refers to establishing and managing events within the organization where the organizers plan, control, and manage transfer and storage of the required amenities.

Here's how marketing & events coordinators use event logistics:
  • Organized event logistics, publicity, including public relations, advertising and collateral material design, production, and distribution.
  • Negotiated contracts, event logistics and marketing efforts for approximately 200 events.

10. Event Management

Event management applies project management to the development and creation of corporate events such as conferences, festivals, ceremonies, concerts, or formal parties.

Here's how marketing & events coordinators use event management:
  • Worked closely with company's director of event management and new business development director in a variety of administrative tasks.
  • Coordinate and implement marketing communications projects: public relations, special event management, advertising, and brand awareness campaigns.

11. Twitter

Here's how marketing & events coordinators use twitter:
  • Integrated social media contests in events by utilizing Twitter to increase consumer engagement.
  • Maintained multiple social media outlets for corporate brand awareness, including: Twitter, LinkedIn and YouTube.

12. Instagram

Here's how marketing & events coordinators use instagram:
  • Manage Facebook, Twitter and Instagram efficiently and effectively.
  • Created and implemented Instagram campaign for marketing department.

13. Photoshop

Here's how marketing & events coordinators use photoshop:
  • Created new marketing materials and brochures utilizing Photoshop and Illustrator.
  • Assisted in design, creation and production of a variety of printed promotional material using Adobe InDesign and Photoshop.

14. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing & events coordinators use graphic design:
  • Created educational collateral by supervising vendors and graphic designers, writing copy, and collaborating with sales.
  • Coordinated with internal and external graphic design resources to produce marketing materials.

15. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how marketing & events coordinators use promotional materials:
  • Helped develop and implement strategic communication plans, digital marketing, and promotional materials that represented core values of the organization.
  • Collaborated with advertisers and production managers to market products and services as well as edit and design promotional materials.
top-skills

What skills help Marketing & Events Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing & events coordinator resumes?

Lauren Easom M.Ed, GCDFLauren Easom M.Ed, GCDF LinkedIn profile

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing & events coordinators need?

Dr. Alexander RoseDr. Alexander Rose LinkedIn profile

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing & events coordinators possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing & events coordinators?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing & events coordinator skills would you recommend for someone trying to advance their career?

Andrew Gershoff Ph.D.Andrew Gershoff Ph.D. LinkedIn profile

Department Chair, The University of Texas at Austin

Many marketing jobs require a blend of customer insights, data analytics, and strategic marketing decision making. So developing these skills may be helpful to be ready when the right job comes around. Skills in sales are often overlooked, but these are valuable too and have three advantages:
-There are many excellent opportunities in careers in sales that some students overlook.
-Even if one does not take a job in sales, the skills of deals involving business development, problem-solving, and communication are valuable in any career.
-Getting a job in the first place often involves selling oneself.
So having sales skills are also worth having.

If you can't find a job right away, volunteering is an excellent way to develop skills, make contacts, and stay optimistic. Look for opportunities at non-profit organizations, for example, where you may help out a cause that may be important to you and give you a chance to learn about skills that you may lack. Often, serious volunteers are given access and opportunities that paid employees may not get. It is also not uncommon for a volunteer position to become a paid position when opportunities in the organization arise.

In marketing and business, there are also many excellent one-year master's programs being offered to help students develop focused skills in marketing management, data analytics, and customer insights. Some are even focused on particular industries like health care or technology. These programs offer students a year of in-depth learning as well as career coaching and access to recruiters. They can be a treasured addition for students who have healthy non-business undergraduate degrees who may now want to focus on marketing career goals. Also, the starting salary and responsibility level tend to be significantly more than that of a recent graduate of an undergraduate program.

What technical skills for a marketing & events coordinator stand out to employers?

Dave BaerDave Baer LinkedIn profile

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

List of marketing & events coordinator skills to add to your resume

Marketing & events coordinator skills

The most important skills for a marketing & events coordinator resume and required skills for a marketing & events coordinator to have include:

  • Event Planning
  • Trade Shows
  • Marketing Campaigns
  • PowerPoint
  • Facebook
  • Project Management
  • Press Releases
  • Event Coordination
  • Event Logistics
  • Event Management
  • Twitter
  • Instagram
  • Photoshop
  • Graphic Design
  • Promotional Materials
  • Corporate Events
  • Giveaways
  • Market Research
  • ROI
  • Google Analytics
  • Community Events
  • SEO
  • Email Campaigns
  • Business Development
  • Linkedin
  • Website Content
  • Travel Arrangements
  • Event Budgets
  • Community Outreach
  • HTML
  • Local Events
  • Media Management
  • Social Media Management
  • B2B Marketing
  • Event Materials
  • Vendor Relations
  • Ticket Sales
  • Budget Management
  • External Vendors
  • Expense Reports
  • Event Space
  • Client Events
  • AV
  • Email Blasts
  • YouTube
  • External Events
  • Promotional Events
  • Social Media Sites
  • Copywriting
  • RSVP

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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