What does a marketing & events coordinator do?
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Marketing & events coordinator responsibilities
Here are examples of responsibilities from real marketing & events coordinator resumes:
- Manage SEO data and construct detailed plans for increasing website popularity and Google status.
- Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
- Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
- Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
- Design the art work and graphics using Photoshop CS5.
- Organize social media schedule, write content for Facebook and examine results.
- Use HTML to create and modify content for mass email distribution and to update company web pages.
- Assist in HTML coding of all event-relate collateral for audience acquisition, sponsorship sales, and promotions.
- Write and edit copy, promote special events, coordinate social media, utilize SEO and content marketing strategies.
- Create and implement trade show lead generation and post-event tracking process to enable accurate measurement of ROI from trade show participation.
- Keep Facebook and lobby presentation update.
- Prepare PowerPoint presentation and accompanying documents for meetings.
- Create and edit marketing and technical materials as well as PowerPoint presentations.
- Work with record labels to ensure artist appearances/performances and to secure on-air giveaways.
- Maintain marketing budget and determine ROI of advertising by implementing customer relationship management (CRM) data tracking.
Marketing & events coordinator skills and personality traits
We calculated that 11% of Marketing & Events Coordinators are proficient in Event Planning, Trade Shows, and Marketing Campaigns. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.
We break down the percentage of Marketing & Events Coordinators that have these skills listed on their resume here:
- Event Planning, 11%
Performed day-to-day activities related to event planning and logistics, communications, budget management, volunteer coordination.
- Trade Shows, 6%
Organized European international trade shows, symposiums and seminars remotely using technology for planning, marketing communications and logistics.
- Marketing Campaigns, 6%
Manage multiple event based marketing campaigns while using consultative selling skills to identify opportunities, overcome objections and build relationships.
- PowerPoint, 5%
Created and edited marketing and technical materials as well as PowerPoint presentations.
- Facebook, 5%
Managed social media outlets including Facebook and Twitter.
- Project Management, 4%
Acquired skills from project management to very specific technical skills including statistical and physical analyses of injection molding processes.
Most marketing & events coordinators use their skills in "event planning," "trade shows," and "marketing campaigns" to do their jobs. You can find more detail on essential marketing & events coordinator responsibilities here:
Analytical skills. To carry out their duties, the most important skill for a marketing & events coordinator to have is analytical skills. Their role and responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Marketing & events coordinators often use analytical skills in their day-to-day job, as shown by this real resume: "drafted press releases and radio spots, handled all media requests, developed and maintained database of media contacts. "
Communication skills. Many marketing & events coordinator duties rely on communication skills. "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients.," so a marketing & events coordinator will need this skill often in their role. This resume example is just one of many ways marketing & events coordinator responsibilities rely on communication skills: "manage external communications including press releases, attraction calendars on the web, social media, email blasts and digital boards. "
Detail oriented. Another skill that relates to the job responsibilities of marketing & events coordinators is detail oriented. This skill is critical to many everyday marketing & events coordinator duties, as "market research analysts must pay attention to minutiae to evaluate data." This example from a resume shows how this skill is used: "provide all media contacts with general press releases detailing promotional activities and special events. "
The three companies that hire the most marketing & events coordinators are:
- SMX Convention Center51 marketing & events coordinators jobs
- Sunrise Senior Living Management Inc3 marketing & events coordinators jobs
- Cleveland Clinic3 marketing & events coordinators jobs
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Compare different marketing & events coordinators
Marketing & events coordinator vs. Sales and marketing internship
In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.
While similarities exist, there are also some differences between marketing & events coordinators and sales and marketing internship. For instance, marketing & events coordinator responsibilities require skills such as "marketing campaigns," "project management," "event coordination," and "event logistics." Whereas a sales and marketing internship is skilled in "digital marketing," "social media marketing," "phone calls," and "customer satisfaction." This is part of what separates the two careers.
Sales and marketing interns tend to reach similar levels of education than marketing & events coordinators. In fact, sales and marketing interns are 0.5% less likely to graduate with a Master's Degree and 0.3% more likely to have a Doctoral Degree.Marketing & events coordinator vs. Marketing specialist
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
In addition to the difference in salary, there are some other key differences worth noting. For example, marketing & events coordinator responsibilities are more likely to require skills like "event coordination," "event logistics," "event management," and "photoshop." Meanwhile, a marketing specialist has duties that require skills in areas such as "digital marketing," "email marketing," "customer service," and "strong project management." These differences highlight just how different the day-to-day in each role looks.
Marketing specialists may earn a higher salary than marketing & events coordinators, but marketing specialists earn the most pay in the technology industry with an average salary of $64,666. On the other hand, marketing & events coordinators receive higher pay in the start-up industry, where they earn an average salary of $45,389.marketing specialists earn similar levels of education than marketing & events coordinators in general. They're 3.7% more likely to graduate with a Master's Degree and 0.3% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing & events coordinators in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Marketing & events coordinator vs. Marketing consultant
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from marketing & events coordinator resumes include skills like "project management," "event coordination," "event logistics," and "corporate events," whereas a marketing consultant is more likely to list skills in "customer service," "web content," "media sales," and "digital marketing. "
Marketing consultants earn the highest salary when working in the technology industry, where they receive an average salary of $93,209. Comparatively, marketing & events coordinators have the highest earning potential in the start-up industry, with an average salary of $45,389.When it comes to education, marketing consultants tend to earn higher degree levels compared to marketing & events coordinators. In fact, they're 7.8% more likely to earn a Master's Degree, and 0.5% more likely to graduate with a Doctoral Degree.Marketing & events coordinator vs. Marketing executive
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Types of marketing & events coordinator
Updated January 8, 2025
