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What Does A Marketing & Events Coordinator Do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Here are examples of responsibilities from real marketing & events coordinator resumes representing typical tasks they are likely to perform in their roles.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Create and manage departmental social media marketing efforts including employing analytics to measure results!
  • Create implementation plan and manage initial activities for social media integration via Facebook and LinkedIn.
  • Utilize social media platforms (twitter and LinkedIn) to promote AIIM events and research.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Coordinate sales rep calls, meetings, screenings, etc.
  • Organize social media schedule, write content for Facebook and examine results.
  • Create banners using Photoshop to utilize in email blasts and marketing materials.
Marketing & Events Coordinator Traits
Analytical skills have to do with gathering information from various sources and then interpreting the data in order to reach a logical conclusion that benefits the business.
Communication skills shows that you are able to relay your thoughts, opinions and ideas clearly to those around you.
Detail oriented involves being extremely mindful and observant of all details.

Marketing & Events Coordinator Overview

Between the years 2018 and 2028, marketing & events coordinator jobs are expected to undergo a growth rate described as "much faster than average" at 20%, according to the Bureau of Labor Statistics. So if the thought "should I become a marketing & events coordinator?" Has crossed your mind, maybe you should take the growth rate into account. In addition, the number of marketing & events coordinator opportunities that are projected to become available by 2028 is 139,200.

A marketing & events coordinator annual salary averages $41,744, which breaks down to $20.07 an hour. However, marketing & events coordinators can earn anywhere from upwards of $34,000 to $50,000 a year. This means that the top-earning marketing & events coordinators make $20,000 more than the lowest-earning ones.

As is the case with most jobs, it takes work to become a marketing & events coordinator. Sometimes people change their minds about their career after working in the profession. That's why we looked into some other professions that might help you find your next opportunity. These professions include a sales and marketing internship, marketing specialist, marketing consultant, and marketing executive.

Marketing & Events Coordinator Jobs You Might Like

Marketing & Events Coordinator Skills and Personality Traits

We calculated that 18% of Marketing & Events Coordinators are proficient in Special Events, Company Website, and Trade Shows. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Marketing & Events Coordinators that have these skills listed on their resume here:

  • Special Events, 18%

    Represented company at special events to customer winners and company executives building strong relationships with the consumer.

  • Company Website, 6%

    Developed and implemented a new company website to enhance internal and external marketing strategies.

  • Trade Shows, 5%

    Organized European international trade shows, symposiums and seminars remotely using technology for planning, marketing communications and logistics.

  • Powerpoint, 4%

    Created and edited marketing and technical materials as well as PowerPoint presentations.

  • Facebook, 4%

    Managed social media outlets including Facebook and Twitter.

  • Project Management, 4%

    Acquired skills from project management to very specific technical skills including statistical and physical analyses of injection molding processes.

Most marketing & events coordinators list "special events," "company website," and "trade shows" as skills on their resumes. We go into more details on the most important marketing & events coordinator responsibilities here:

  • Analytical skills can be considered to be the most important personality trait for a marketing & events coordinator to have. According to a marketing & events coordinator resume, "market research analysts must be able to understand large amounts of data and information." Marketing & events coordinators are able to use analytical skills in the following example we gathered from a resume: "developed integrated marketing campaign and nine-month event strategy; included all logistical event details and data to measure success. "
  • While it may not be the most important skill, we found that many marketing & events coordinator duties rely on communication skills. This example from a marketing & events coordinator explains why: "market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients." This resume example is just one of many ways marketing & events coordinators are able to utilize communication skills: "manage external communications including press releases, attraction calendars on the web, social media, email blasts and digital boards. "
  • Another skill that is quite popular among marketing & events coordinators is detail oriented. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a marketing & events coordinator resume: "market research analysts must be detail oriented because they often do precise data analysis." This example from a resume shows how this skill is used: "work out event details, plan with other employees, scout food and entertainment, and manage staff and cleanup. "
  • See the full list of marketing & events coordinator skills.

    After discovering the most helpful skills, we moved onto what kind of education might be helpful in becoming a marketing & events coordinator. We found that 70.7% of marketing & events coordinators have graduated with a bachelor's degree and 11.8% of people in this position have earned their master's degrees. While most marketing & events coordinators have a college degree, you may find it's also true that generally it's possible to be successful in this career with only a high school degree. In fact, our research shows that one out of every eight marketing & events coordinators were not college graduates.

    Those marketing & events coordinators who do attend college, typically earn either business degrees or marketing degrees. Less commonly earned degrees for marketing & events coordinators include communication degrees or public relations degrees.

    Once you've obtained the level of education you're comfortable with, you might start applying to companies to become a marketing & events coordinator. We've found that most marketing & events coordinator resumes include experience from KeHE, Fortive, and International Data Group. Of recent, KeHE had 4 positions open for marketing & events coordinators. Meanwhile, there are 2 job openings at Fortive and 2 at International Data Group.

    But if you're interested in companies where you might earn a high salary, marketing & events coordinators tend to earn the biggest salaries at Flatiron Holding, YWCA USA, and Snoqualmie Casino. Take Flatiron Holding for example. The median marketing & events coordinator salary is $43,299. At YWCA USA, marketing & events coordinators earn an average of $42,033, while the average at Snoqualmie Casino is $41,696. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on marketing & events coordinator salaries across the United States.

    If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at Sysco, Sysco Hampton Roads, and The Advisory Board Company. These three companies have hired a significant number of marketing & events coordinators from these institutions.

    In general, marketing & events coordinators fulfill roles in the hospitality and technology industries. While employment numbers are high in those industries, the marketing & events coordinator annual salary is the highest in the manufacturing industry with $45,462 as the average salary. Meanwhile, the technology and media industries pay $43,174 and $43,106 respectively. This means that marketing & events coordinators who are employed in the manufacturing industry make 58.2% more than marketing & events coordinators who work in the hospitality Industry.

    The three companies that hire the most prestigious marketing & events coordinators are:

      What Sales And Marketing Internships Do

      In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.

      In this section, we take a look at the annual salaries of other professions. Take sales and marketing internship for example. On average, the sales and marketing interns annual salary is $5,171 lower than what marketing & events coordinators make on average every year.

      Even though marketing & events coordinators and sales and marketing interns have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require special events, company website, and trade shows in the day-to-day roles.

      As far as similarities go, this is where it ends because a marketing & events coordinator responsibility requires skills such as "project management," "graphic design," "event logistics," and "event management." Whereas a sales and marketing internship is skilled in "communication," "phone calls," "customer service," and "salesforce." So if you're looking for what truly separates the two careers, you've found it.

      Sales and marketing interns tend to reach similar levels of education than marketing & events coordinators. In fact, sales and marketing interns are 3.3% less likely to graduate with a Master's Degree and 0.2% less likely to have a Doctoral Degree.

      What Are The Duties Of a Marketing Specialist?

      A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

      Next up, we have the marketing specialist profession to look over. This career brings along a higher average salary when compared to a marketing & events coordinator annual salary. In fact, marketing specialists salary difference is $9,941 higher than the salary of marketing & events coordinators per year.

      While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both marketing & events coordinators and marketing specialists are known to have skills such as "special events," "company website," and "trade shows. "

      In addition to the difference in salary, there are some other key differences that are worth noting. For example, marketing & events coordinator responsibilities are more likely to require skills like "event logistics," "event management," "internet," and "new ideas." Meanwhile, a marketing specialist might be skilled in areas such as "customer service," "crm," "salesforce," and "a/b." These differences highlight just how different the day-to-day in each role looks.

      Marketing specialists may earn a higher salary than marketing & events coordinators, but marketing specialists earn the most pay in the technology industry with an average salary of $78,032. On the other side of things, marketing & events coordinators receive higher paychecks in the manufacturing industry where they earn an average of $45,462.

      On the topic of education, marketing specialists earn higher levels of education than marketing & events coordinators. In general, they're 9.7% more likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.

      How a Marketing Consultant Compares

      A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

      The marketing consultant profession generally makes a higher amount of money when compared to the average salary of marketing & events coordinators. The difference in salaries is marketing consultants making $22,675 higher than marketing & events coordinators.

      By looking over several marketing & events coordinators and marketing consultants resumes, we found that both roles utilize similar skills, such as "special events," "company website," and "trade shows." But beyond that the careers look very different.

      Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from marketing & events coordinator resumes include skills like "project management," "event logistics," "corporate events," and "new ideas," whereas a marketing consultant might be skilled in "customer service," "web content," "salesforce," and "online. "

      Additionally, marketing consultants earn a higher salary in the technology industry compared to other industries. In this industry, they receive an average salary of $78,865. Additionally, marketing & events coordinators earn an average salary of $45,462 in the manufacturing industry.

      When it comes to education, marketing consultants tend to earn higher education levels than marketing & events coordinators. In fact, they're 15.8% more likely to earn a Master's Degree, and 0.8% more likely to graduate with a Doctoral Degree.

      Description Of a Marketing Executive

      A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.

      Now, we'll look at marketing executives, who generally average a higher pay when compared to marketing & events coordinators annual salary. In fact, the difference is about $32,684 per year.

      According to resumes from both marketing & events coordinators and marketing executives, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "special events," "company website," and "trade shows. "

      While some skills are shared by these professions, there are some differences to note. "project management," "graphic design," "event logistics," and "event management" are skills that have shown up on marketing & events coordinators resumes. Additionally, marketing executive uses skills like online, product development, new customers, and sales process on their resumes.

      Now, let's take a closer look at the financials in each career. The finance industry tends to pay more for marketing executives with an average of $94,037. While the highest marketing & events coordinator annual salary comes from the manufacturing industry.

      In general, marketing executives reach higher levels of education when compared to marketing & events coordinators resumes. Marketing executives are 17.3% more likely to earn their Master's Degree and 0.7% more likely to graduate with a Doctoral Degree.