How To Become A Marketing Executive: What It Is and Career Path

What is a marketing executive and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Linda Goulet,

Michelle R. Eubanks

A company has made a new product with exciting features, and you want it to be readily sold in the market. It cannot be done without proper marketing and sales strategy. Who will do that? The marketing executive. They are aware of global tactics and tend to maximize profits by developing various marketing strategies. He/She or she is the person behind all the production, market research, advertising, distribution, and sales.

The minimum qualification to offer services as a marketing executive is a bachelor's degree in any discipline. But a degree in business and management is preferred as you will be developing and executing business strategies for promoting sales. Annually, you will get about $65,765 per year, which is approximately $31.62 per hour while working 9-5 every business day.

The marketing executive has the responsibility to oversee so many aspects of a marketing campaign. They will provide useful strategies while working with various departments such as marketing, advertising, and public relations for generating excellent profit. So, next time you see an attractive new product out there, remember that it is the result of hard work done by the marketing executive.

What general advice would you give to a marketing executive?

Linda Goulet

Interim Associate Dean/Department Chair, Marketing, Davenport University

Stay as updated as you can. If you are looking for a job, join your local AMA chapter to network. Find a mentor who works in marketing and meet regularly (virtual now). There are also dozens of free certifications out there that you may take to hone your skills or create awareness around the content you don't have a lot of knowledge about (Hub Spot and Google both offer many free certification opportunities).

ScoreMarketing ExecutiveUS Average

Salary

5.7

Avg. Salary $73,499

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 52.84%

male 47.16%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a marketing executive

Explore marketing executive education requirements

Most common marketing executive degrees

Bachelor's

69.5 %

Master's

14.0 %

Associate

7.2 %

Start to develop specific marketing executive skills

Skills	Percentages
Digital Marketing	10.51%
Marketing Campaigns	9.20%
Product Development	6.73%
Sales Strategies	4.27%
SEO	4.13%

Complete relevant marketing executive training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing executives learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing executive based on U.S. Bureau of Labor Statistics data and data from real marketing executive resumes.

Research marketing executive duties and responsibilities

Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.

Get marketing executive experience

Generally, it takes 8-10 years to become a marketing executive. The most common roles before becoming a marketing executive include account executive, internship team lead and sales representative.

Prepare your marketing executive resume

When your background is strong enough, you can start writing your marketing executive resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing executive resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing executive resume templates

Build a professional marketing executive resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing executive resume.